Explorez tous les épisodes du podcast Pest Control Marketing Domination Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Using Campaign Structure For Pest Control Marketing | 31 janv. 2026 | 00:43:04 | |
Campaigns for Pest Control Marketing. Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way. In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system. You’ll learn how to stop running “random acts of marketing” and instead launch campaigns with clear goals, tracking, and follow-up—so you can see what’s working, what’s wasting money, and what to scale next.
You don’t need more marketing ideas—you need a campaign system with a consistent execution rhythm and a simple scoreboard that makes decisions obvious. If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap. | |||
| Execution For Your Pest Control Marketing Strategy | 24 janv. 2026 | 01:01:01 | |
Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3) In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain. Then we tie everything together into two essential pathways: We wrap with the execution systems that protect your investment: a simple sales process that drives a 40–60% conversion rate, and a CRM-powered follow-up culture using SMS and email automations to track, nurture, and convert every lead. If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap. 💬 Connect with Casey / Rhino Pest Control Marketing | |||
| Building Authority for AI Overviews, ChatGPT, and Voice Search | 17 janv. 2026 | 01:01:13 | |
Episode Overview (Season 5, Episode 2) In this episode, we’re talking about the part most companies skip: execution. You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately. Then we shift into what’s changing fast in marketing: traditional keyword-based SEO is evolving. It’s no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants.
If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound. 💬 Connect with Casey / Rhino Pest Control Marketing | |||
| Pest Control Marketing Tactics in 2026 | 04 janv. 2026 | 00:50:34 | |
Pest Control Marketing Tactics in 2026 Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026 Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep leads flowing in 2026. If you’ve noticed fewer clicks, more “zero-click” searches, or tougher competition in Maps and Ads, this one is your playbook. What we cover 1) How AI Overviews are changing the customer journey
2) The “two-layer” strategy that wins AI + voice search
3) Voice search: how Siri, Alexa, and Google decide who to recommend
4) Practical steps pest control operators can implement this month
Key takeaways, Quick action checklist (do this first), Tools & platforms mentioned
💬 Connect with Casey / Rhino Pest Control Marketing For help building your commercial marketing and outbound sales strategy: Casey Lewis 📧 casey@rhinopros.com. 📞 (925) 464-8383 Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time. | |||
| Commercial Pest Control – Outbound Strategies | 20 déc. 2025 | 00:46:45 | |
Episode Description: Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound. In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca. Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more. 🔹 In this episode, we cover:
If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine. 💬 Connect with Casey / Rhino Pest Control Marketing For help building your commercial marketing and outbound sales strategy: Casey Lewis Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time. | |||
| Branding For Pest Control Companies | 13 déc. 2025 | 00:44:32 | |
Branding For Pest Control Companies. Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings. We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve. What you’ll learn:
If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026. Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383 Follow and Subscribe: | |||
| Building A 7-Figure Pest Control Company | 07 déc. 2025 | 00:58:20 | |
Building a 7-Figure Pest Control Company 🎙️ Season 4, Episode 37 In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission. You’ll start by identifying which of the four stages of growth your company is in today:
Then, Casey challenges you to decide where you want to be by December 2026 and walks you through the three overlapping pillars required to get there:
You’ll also discover:
Casey also walks through the “moneyball math” for pest control—showing how average annual customer value, monthly recurring revenue, and about 167 new monthly recurring customers can add $1,000,000+ in growth and set the foundation for your recurring revenue empire. If you’re tired of just thinking about growth and you’re ready to map your funnel, tighten your onboarding, and execute a real 3-year plan, this episode is your playbook. Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026. Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383 Follow and Subscribe: Join us at our workshop on December 11, 2025, at 9:30 AM PST | |||
| Reflections on 2025 for Pest Control | 29 nov. 2025 | 00:39:47 | |
As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area. From there, we break that vision down into a practical 2026 blueprint built quarter by quarter. Instead of one big fuzzy annual goal, you’ll hear how to structure four 90-day sprints with clear priorities, measurable targets, and end-of-quarter evaluations that keep you honest and on track. We’ll also look ahead at some of the big shifts coming for pest control companies in 2026—from AI-driven tools and smart monitoring to tighter regulations, demand for greener solutions, subscription-style service models, and higher customer expectations around digital communication and transparency. The goal of this episode is simple: help you build a realistic, intentional plan that matches the company you want to become, instead of rolling into another year just hoping it’ll be better than the last. In this episode, you’ll learn:
Use this episode as your working session: listen, hit pause, and start sketching the 2026 blueprint for your business. Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383 Follow and Subscribe: Join us at our workshop on December 11, 2025 at 9:30 AM PST | |||
| Is Your Website Ready for 2026? | 22 nov. 2025 | 00:50:55 | |
Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is) Your website should be your best salesperson, not just a pretty online brochure. In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews. Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You’ll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust. 🔍 In this episode, you’ll learn:
If you want your website to generate consistent leads, booked jobs, and recurring revenue instead of just taking up space online, this episode is a must-listen. 💬 Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383 Follow and Subscribe: | |||
| Packages, Funnels, and Follow-Up: Turning Every Lead into a Long-Term Customer | 15 nov. 2025 | 00:50:40 | |
In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes. We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You’ll hear how to tie each package to its own simple marketing funnel so your ad traffic isn’t just “clicks,” it’s a steady stream of leads moving toward a specific offer. From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it’s time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan. In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You’ll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM. Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you’ve ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you. Whether you’re just starting to think about packages and follow-up or you’re ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away. 💬 Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383 Follow and Subscribe: | |||
| From Contact to Customer — Using Your CRM and Pest Control Software Together for Maximum Growth | 08 nov. 2025 | 00:46:29 | |
In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision. You’ll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection. Casey also breaks down how to build a tagging and data protocol that syncs between your CRM and pest control software, ensuring accurate reporting, better follow-up, and smarter marketing automation. By the end, you’ll know how to turn your CRM from a simple contact manager into a growth engine that drives recurring revenue all year long.
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| Sell Your Way to Success in 2026 | 01 nov. 2025 | 00:51:10 | |
🧭 Overview In this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives predictable, scalable growth. 💬 Connect with Us Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis Follow and Subscribe: | |||
| Should You Use a CRM in Your Pest Control Company? | 25 oct. 2025 | 00:46:47 | |
Should You Use a CRM in Your Pest Control Company? 🎧 Show Notes Summary If you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM? In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right. You’ll learn:
If you’re ready to move from chaos to control — from guessing to growing — this episode is your blueprint for turning your CRM into the heartbeat of your business. 🎯 Resources Mentioned:
Book a Strategy Call at rhinopestcontrolmarketing.com Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Your Pest Control Company and AI | 18 oct. 2025 | 00:45:33 | |
🧠 Episode Overview Artificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web. Most pest control owners think of SEO and ads when they think about online visibility. But AI doesn’t care about keyword density or backlinks alone — it’s looking for trusted, structured, and authoritative answers to real homeowner questions. That means the companies that win in the AI era will be the ones that go beyond the basics and intentionally position themselves as the most helpful source of pest control knowledge online.
AI is rewriting the playbook for online visibility. The pest control companies that adapt now — by becoming the most relevant, structured, and trusted source of information — will dominate their local markets for years to come. Those that don’t will slowly disappear from search results as AI continues to evolve. If you’re serious about getting your company to show up in AI Overview, ChatGPT, and the next wave of intelligent search, start by running your business through the audit checklist below. This is the same process we use for clients preparing to compete — and win — in the AI era. Use this checklist to see how prepared your company is to be featured in AI search results:
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| Is It the Leads or the Sales Effort? | 11 oct. 2025 | 00:46:12 | |
Episode Overview: Is it the leads or the sales effort? We’ll start by breaking down how a well-structured sales pipeline acts as a diagnostic tool — giving you visibility into every stage of the customer journey. From the moment a lead hits your CRM to the point they become a paying customer, the pipeline tells a story. We’ll show you how to read that story and use it to identify where prospects are falling off and why. Next, we’ll dive into the critical sales behaviors that have the biggest impact on conversions:
Finally, we’ll walk through how to analyze pipeline data stage by stage to see whether the issue is truly lead quality or a breakdown in your process:
By the end of this episode, you’ll know how to look beyond the surface and uncover the real reasons your close rate is stalled. More importantly, you’ll have a clear roadmap to tighten up your sales process, improve performance at every stage, and convert more of the leads you’re already paying for. This isn’t just about more leads — it’s about making more of the ones you already have. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way. | 04 oct. 2025 | 00:46:42 | |
🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way Host: Casey Lewis Growing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation through HighLevel CRM. Casey shares why getting the right people in the right roles is the foundation of long-term success. From technicians to office staff, every team member plays a part in generating sales, improving customer retention, and creating referrals. When you give your team the right tools — like HighLevel CRM — you empower them to communicate better, follow up faster, and close more opportunities that already exist inside your business. Then, we move into the right plan: a repeatable system that organizes every lead, tracks every opportunity, and automates communication so nothing falls through the cracks. Casey explains how to structure your CRM pipeline, set up automated follow-ups, and measure what’s actually working. The goal is to turn chaos into clarity — and every interaction into a sales opportunity. Whether you’re running one truck or fifty, this episode will help you think differently about how you grow. It’s not about doing more — it’s about doing the right things with the right people using the right plan.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Finding the right prospects in 2026 | 27 sept. 2025 | 00:49:44 | |
🎧 Episode Recap – Season 4, Episode 29 Finding the right prospects in 2026 In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors. You’ll also learn how to “play with the big boys” by mastering SEO basics, investing in advertising, producing consistent content, optimizing Google assets, building local backlinks, and leveraging video to stand out. Finally, Casey outlines exactly how to prepare for the 2026 season now: measure your customer and revenue numbers, plan retention and growth targets, set up automations, integrate your CRM with your software, and join the upcoming Rhino Pest Control Marketing webinar to set your budget and goals. Listeners are invited to review and engage with Rhino Pest Control Marketing, share feedback for 2025, and follow along for more tips on dominating pest control marketing.
Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Please leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control Pipelines, Sales Funnels & Workflows | 21 sept. 2025 | 00:41:50 | |
🎧 Episode Recap – Season 4, Episode 28 In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows. You’ll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple workflows that automate follow-ups, reminders, and review requests—saving you time and increasing your close rate. Whether you’re just getting started or looking to streamline your existing systems, this episode gives you practical steps to tighten up your processes and grow your pest-control business smarter, not harder. 🔑 Episode Highlights
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control Marketing Questions | 07 sept. 2025 | 00:51:27 | |
In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask. From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers. What You’ll Learn in This Episode:
🎧 Listen in and discover the strategies that will help you dominate your local market and stop wasting money on marketing that doesn’t work. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Selling Pest Control 2025 | 31 août 2025 | 00:40:00 | |
🎙️ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode Description In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the three essential phases of selling a new pest control customer: capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing. You’ll also hear insights on buyer personas and the different consumer mindsets you’ll encounter online—from the emergency caller who needs a same-day solution, to the price shopper looking for a deal, to the DIY’er who gives up and comes back when store-bought remedies fail. If you’re a pest control owner, manager, or marketer, this episode will give you a framework to turn more leads into customers—and make sure no opportunity slips through the cracks. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis📧 casey@rhinopros.com 📞 (925) 464-8383 Follow and Subscribe: 📺 YouTube: https://www.youtube.com/@RhinoPestControlMarketing 📘 Facebook: https://www.facebook.com/rhinopestcontrolmarketing ⭐ Leave us a Review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Themed Google Ads Campaigns for Pest Control | 10 août 2025 | 00:34:34 | |
In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control. You’ll learn:
Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis Follow and Subscribe: | |||
| Is AI Ready for Pest Control? | 03 août 2025 | 00:41:30 | |
Episode Summary: Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience. If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.
Funnel AI – Creating high-converting landing pages and sales funnels in minutes. AI Reporting & Insights – Leveraging AI to understand lead sources and marketing ROI.
Key Takeaways:
AI isn’t replacing humans—it’s making your team more efficient and freeing up valuable time. “Interested in adding AI to your pest control business? Reach out to me directly, and I’ll help you implement the right tools for maximum impact. Don’t forget to subscribe to the show and leave a review—it helps more pest control pros find this podcast!” Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| How to Rank & Prove Your Marketing Works | 27 juil. 2025 | 00:45:02 | |
In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money? We’ll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we’ll discuss the best tools and methods to track calls, leads, and revenue so you can see exactly which marketing efforts are paying off. If you’ve ever wondered how to show up where customers are looking and prove your marketing dollars are driving results, this episode is for you. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Marketing Expectations - 2 Year Plan | 19 juil. 2025 | 00:50:55 | |
🎙️ Episode 21 – Season 4 The 2-Year Roadmap to Build Your Pest Control Success Pyramid Are you ready to lay the foundation for real, sustainable growth in your pest control business? In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen. We break down what to expect at different budget levels, how to combine organic SEO with paid ads, and why recurring revenue is the key to long-term domination in your local market. 🔍 What You'll Learn:
🎯 Download the free worksheet to follow along: https://acrobat.adobe.com/id/urn:aaid:sc:US:f01f53d4-a2bb-447c-a478-d18b2d44875a
👍 Like what you hear? Be sure to subscribe, leave a review, and share with your team! Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Interview with James Hatfield of LiveSwitch | 12 juil. 2025 | 00:36:20 | |
On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company. LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. https://www.liveswitch.com/ (see show notes at the bottom.) Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review Show Notes: Interview with James Hatfield from LiveSwitch 🎙️ Host: Casey Lewis Casey Lewis talks with James Hatfield about how pest control, wildlife control, and lawn care companies can use LiveSwitch’s video communication platform to improve customer service, sales, and operations. James shares practical ways technicians, admins, and sales teams can use simple, no-download video tools to identify pests, bid jobs remotely, and speed up service. ✅ James’s background: from painting & power washing to technology leadership
✅ How pest control companies can use LiveSwitch:
✅ Real-world examples:
✅ Integrations & Ease of Use:
✅ Fast Onboarding and Training:
✅ Marketing Benefits:
✅ Special Offer for Listeners:
🌐 LiveSwitch.com – Click “Demo” and ask for James Episode Summary Topics Covered: How to Learn More or Get StartedQuick TakeawayLiveSwitch makes it simple for pest control companies to see what customers see—no app downloads, instant video connections, better service, and faster sales. | |||
| Successful Pest Control vs. Not So Successful | 06 juil. 2025 | 00:56:49 | |
✅ Episode Summary This episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year. Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year. 👉 It’s 4th of July weekend—right in the middle of pest control season. Are you too busy to actually grow your business? Learn how to use this peak time to drive growth, not just stay afloat. 👉 Real client stories from two Rhino Pest Control Marketing customers—how they came to Rhino after bad marketing experiences elsewhere, and what made the difference when they focused on the right growth strategy. 👉 Be a student of success:
👉 The foundations of a successful pest control company:
👉 Can you rely on software alone?
Casey explores:
👉 What are workflows, and how does a CRM work for pest control?
👉 Creating a positive, customer-focused company culture:
👉 Staying educated and connected:
Even with the same market, same software, and same season, some pest control companies outperform others. The difference often comes down to leadership, process, accountability, and a willingness to learn. Local SEO, organic search, customer referrals, and paid advertising can all deliver results—but only if you have the right foundation in place. Connect with Us: Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Using A CRM For Pest Control | 28 juin 2025 | 00:49:55 | |
🎙️ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast, host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control. This episode breaks down why adopting a CRM isn’t just for the big players—it’s essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains why you need to ditch the sticky notes and spreadsheets and start managing your leads, jobs, follow-ups, and customer communications the right way. We’ll also dive into how using powerful tools like HighLevel’s CRM and pipeline features can give you a real competitive advantage—automating follow-ups, tracking sales stages, boosting reviews, and making sure no lead or customer falls through the cracks. Finally, Casey makes the case for why the best time to get started is right now. Even if you're a small operator, getting organized early will help you avoid chaos as you grow. Whether you’re brand new to CRM systems or wondering how to get more out of the one you have, this episode is designed to help you make the shift toward a more efficient, cost-effective, and scalable pest control operation. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| How Fast Can You Grow? | 21 juin 2025 | 00:43:25 | |
🔊 Episode Description: In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn. Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a clear target. He also tackles the rising costs of Google Ads and Local Services Ads (LSA), explains why trusting Google AI to manage your ad campaigns can backfire, and shares the smarter path of manual bidding, keyword control, and structured ad groups. If you’ve ever struggled with your ROI in paid ads or felt stuck in the early growth phase, this episode will give you the clarity you need. 💡 What You’ll Learn in This Episode:
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Organic SEO or Paid Ads for Pest Control | 07 juin 2025 | 00:49:10 | |
In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business. Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like Google Ads and Local Services Ads—can generate instant traffic and help you dominate your service area quickly when done right. Whether you're just getting started or looking to scale, this episode provides a roadmap for combining both approaches effectively. If you're wondering where to put your marketing dollars—or how to get more out of your website traffic—this episode will give you clarity and a next-step strategy. Tune in now to learn which method might be best for your pest control company and how to strike the right balance between fast results and long-term growth. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Rising Above The Crowd! Pest Control | 27 mai 2025 | 00:44:53 | |
In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one! If you are serious about being a significant brand in your market, take a listen: How to stand out as a premier pest control company Understand that image is everything.
Ways to be special
Otherwise, you are just a commodity that can be replaced with a cheaper price! People won’t get rid of you if they know you and appreciate you. Understanding that there are many different buying consumers in your market. They are not all this or that. The brand and image you portray have more to say about the consumers you attract than you may think. Let’s talk about the types of customers you will encounter:
For more information contact: Casey Lewis 925-464-8383 casey@rhinopros.com | |||
| Your Pest Control Website and Local SEO – The Foundation of Domination | 18 mai 2025 | 00:38:19 | |
In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business. You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in building authority and trust, while feeding your site with fresh, relevant material that moves the SEO needle. Plus, we unpack Google’s E-A-T concept—Expertise, Authoritativeness, and Trustworthiness—and why it matters for pest control companies dealing with home safety and public health. You’ll get actionable tips on how to build credibility with Google and your customers, from showcasing local organizations on your site to earning backlinks from local sources and responding to reviews. Whether you're just starting to invest in SEO or you're ready to level up your strategy, this episode will give you the roadmap to turn your website into a local lead-generation machine. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| 24 Month Success Plan | 11 mai 2025 | 00:45:41 | |
🎙️ Episode 14 - Season 4 The 2-Year Plan to Build Your Pest Control Success Pyramid Description: What You’ll Learn:
Resources & Links: Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Mining your database - Prospect Lists | 03 mai 2025 | 00:45:25 | |
Today Casey will talk about contact lists for pest control growth: To effectively "mine" your contact list for prospects, focus on identifying individuals who align with your ideal buyer persona and have a demonstrated interest in your product or service. Prioritize contacts based on their potential value and likelihood of conversion. Use a structured approach to gather, organize, and refine your prospect list, leveraging tools like CRM software.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control Marketing - Using High-Level Software | 12 avr. 2025 | 00:46:19 | |
🎙️ Episode Summary: On today’s episode of the Pest Control Marketing Domination Podcast, host Casey Lewis walks you through the essential steps to successfully onboard a new pest control client inside HighLevel software. You’ll learn how to build a custom sales pipeline with automated internal notifications, review requests, and ongoing follow-up—plus how to set up recurring campaigns like monthly newsletters and backburner messaging to keep your leads engaged long-term. Casey also breaks down how to use custom campaigns and funnels to promote individual services such as mosquito control, termite inspections, and rodent removal. He explains how to drive paid traffic from Google Ads directly to targeted landing pages that match each service offer, helping pest control businesses increase conversion rates and improve marketing ROI. If you’re ready to build a smarter, more automated system that drives real results for your pest control clients, this episode is packed with actionable strategies you won’t want to miss. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control Marketing Expectations | 06 avr. 2025 | 00:50:37 | |
🎙️ In today’s episode of the Pest Control Marketing Domination Podcast, Casey breaks down one of the most misunderstood—and most critical—aspects of pest control marketing: setting the right expectations based on your company’s individual circumstances. Whether you're running a one-truck operation in a small rural town or managing a team of 40 techs across a metro area, the truth is this: what works for one pest control company might not work the same for another. And the reason comes down to your unique market conditions—things like your local population size, competition levels, service area geography, and even your service mix and reputation. Marketing isn’t one-size-fits-all. A campaign that crushes it in a dense urban market might flop in a spread-out rural area. Similarly, a $1,000 ad budget goes a lot further in a low-competition market than it does in a crowded metro. Casey dives deep into how your company’s size, stage of growth, location, and local market dynamics all play a role in shaping what your marketing strategy should look like—and what kind of results you can realistically expect. If you’ve ever wondered “Why isn’t my marketing working like that other company’s?”, or if you’re trying to figure out how much to invest based on where you’re at, this episode is for you. Casey’s going to help you reset your expectations, refine your approach, and make smarter decisions that align with your company—not someone else’s blueprint. Tune in and learn how to stop chasing cookie-cutter strategies—and start dominating your market with a plan that actually fits your business. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Google - Friend or Foe? | 29 mars 2025 | 01:11:20 | |
In today's episode, Casey will discuss Google in terms of how much of a friend or foe it is to the local pest control company. Talk about the history of Google as a Search Engine superpower and the Golden days of the yellow pages. We also talk about using Google as a strategy to build your pest control “success pyramid” The introduction of a new plan to help pest control companies start using high-level software and a small-budget Google campaign to take advantage of Google’s online dominance. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control SEO Basics | 09 mars 2025 | 00:58:30 | |
In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy. 1. Keyword Research & Strategy What It Is: How It Applies to a Pest Control Company:
What It Is: How It Applies to a Pest Control Company:
What It Is: How It Applies to a Pest Control Company:
What It Is: How It Applies to a Pest Control Company:
What It Is: Final Thoughts By applying these 5 SEO pillars, a local pest control company can rank higher in Google searches, attract more leads, and grow their customer base. A well-executed local SEO strategy combined with strong content marketing and technical SEO can significantly boost visibility and revenue. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control Marketing Automation | 01 mars 2025 | 00:54:01 | |
In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode: 1. GoHighLevel Marketing Software Mastery
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control Success Pyramid | 22 févr. 2025 | 00:47:56 | |
In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions. The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific growth goals for your company. When it comes to defining the things you need for continous and measurable growth it is important to understand the different pieces of your sales funnel as well as how those numbers contribute to you building a succesful pest control success pyramid. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Video Content For Pest Control | 08 févr. 2025 | 00:43:29 | |
Video Content for Pest Control. In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following:
Let us know what you think about episodes like this by contacting Casey direct at casey@rhinopros.com or text at 925-464-8383 Please review us atRhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| AI For Pest Control & Google PPC | 02 févr. 2025 | 00:57:57 | |
In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account. AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business? Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely so you can make an informed decision. Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and plans that are coming up. More information can be found by emailing at casey@rhinopros.com. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Marketing Automation for Pest Control | 25 janv. 2025 | 00:52:15 | |
On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates. A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given. There is some discussion on the software platform High Level that you can use in your marketing automation efforts. Discussion is had on API integrations with some of the popular pest control programs like FieldRoutes, PestPac, GorillaDesk and others. Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and planning that are coming up. More information can be found by emailing at casey@rhinopros.com. Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025. Casey Lewis casey@rhinopros.com (925) 464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| AI vs. Marketing Automation for Pest Control | 19 janv. 2025 | 00:45:36 | |
This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company. Please review us at RPCM and also interact with us to let us know how we can do better in 2025. Casey Lewis casey@rhinopros.com (925)464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control & High Level Software | 12 janv. 2025 | 00:37:18 | |
In Today's episode Casey will discuss incorporating an Inbound Marketing and automation strategy by incorporating the software known as HighLevel or GoHighLevel. The topics include: Setting the Stage: The Evolution of Marketing in Pest Control
Artificial Intelligence: The Future of Personalized Marketing
Please review us at RPCM and also interact with us to let us know how we can do better in 2025. Casey Lewis casey@rhinopros.com (925)464-8383 Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Control Marketing Thoughts for 2025 | 04 janv. 2025 | 00:57:13 | |
In today's episode, Casey talks about the need to review your company's performance in 2024—ways to categorize that performance into individual groups for more detailed analysis and evaluation. Thoughts on establishing a comprehensive and achievable game plan for 2025. The use of SMART goals and the KISS method for bringing your team together towards common goals in 2025. Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Pest Marketing Year in Review 2024 | 27 déc. 2024 | 00:53:16 | |
In this episode, Casey will discuss the areas of focus and attention to review for 2024 and set new goals for 2025. Now is the best time of the year for pest control to do self-reflection, establish new annual goals, and focus on the best practices for online growth using organic and paid strategies. Please don't forget to subscribe to our YouTube channel to get notifications on our workshops and webinars throughout 2025. Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
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| Green Pest Control with Culley Christensen | 13 déc. 2024 | 00:57:19 | |
Casey interviews Culley Christensen of Pest Posse TV and Pest Posse Too. The discussion revolves around the use of green and eco-friendly products in your pest control company. Using green as a add-on service or branding your pest control company as a new age GREEN safe pest control company is the question. Culley's pest control company is located in San Luis Obispo, CA which is on the Central Coast area of California. Faced with the regulatory problems in CA, Culley has opted to be especially eco freindly. This episode talks about the benefits and difficulties in providing green type treatments. We also touch briefly on the onslaught of AI into the pest control space. Is it a good idea or not to jump aboard the AI (artifical intelligence) bandwagon? YET! You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com Please leave us a review to let us know you like our podcast. And follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| Voice For Pest Interview - Raymond Kidwell | 07 déc. 2024 | 00:59:49 | |
On today's episode, Casey Lewis of Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. The conversation discusses the Voice For Pest product and its features. It also discusses using AI for lead flow conversions and using the Voice For Pest product AI to automate many of the ways you interact and communicate. You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com Please leave us a review to let us know you like our podcast. And follow and subscribe at the following links: https://www.youtube.com/@RhinoPestControlMarketing https://www.facebook.com/rhinopestcontrolmarketing Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review | |||
| 2 Pathways To Online Success For Pest Control | 13 nov. 2024 | 01:01:16 | |
The Pest Control Marketing Domination Podcast In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals. Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights into how each can fuel online lead flow and enhance sales acquisition. He explains how to craft a balanced marketing approach that leverages both strategies effectively—optimizing for long-term growth with organic SEO while using paid ads to generate immediate results. Finally, Casey tackles one of the most important metrics in any marketing plan: ROI (Return on Investment). He discusses how pest control businesses can improve ROI through smart sales conversions and shares a step-by-step guide to organizing an integrated strategy that aligns organic and paid efforts. With Casey’s tips, you'll learn how to achieve measurable returns, boost your business’s bottom line, and make informed decisions that drive success. Tune in to learn actionable insights and expert strategies to dominate your pest control marketing! Contact Casey at: 925-464-8383 casey@rhinopros.com Follow us on the following: https://www.facebook.com/rhinopestcontrolmarketing YouTube Channel https://www.youtube.com/@RhinoPestControlMarketing | |||
| Pest Control Bundled Sales Plans | 20 oct. 2024 | 00:47:11 | |
Should a pest control company provide bundle options and solutions for their prospective new customers? For example a basic insect control, another plan that includes, fleas, termites, mosquitoes, scorpions, german cockroaches, etc. In pest control, we aim to sell 50% or more of our new lead opportunities. In this episode, we will discuss the basic sales principles of ASK - LISTEN - SOLVE - CONFIRM and whether or not having different sales plans and options is a good idea for your pest control company. We will also briefly touch on the variety of pest control software programs and the concepts of marketing automation and product integration to help you automate the steps you use to market your pest control company. In November, we will hold an online interactive webinar to help you understand the GoHighLevel software program for Pest Control. To express interest in attending, email casey@rhinopros.com. Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click right here: www.rhinopros.com/meetings/casey130 email: casey@rhinopros.com Phone: 925-464-8383 One of our goals this year is to use live streaming to deliver more and better pest control marketing content. Please like, subscribe to, and follow the following channels to connect with us in 2024. | |||