On this episode, we'll be covering a random flight of topics, including "What Makes Persuasive Messages Stick" and a simple trick to make you more persuasive in conversations, speeches, or presentations.

On this episode, we welcome Phil Masiello to the show. Phil is the co-founder of CrunchGrowth and a serial entrepreneur.

He has a long history of success in the business world and his previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women. 

He's the author of Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age, and has a new book called Empires and Entrepreneurs: How Business Shaped the World: Stories of Entrepreneurs and Entrepreneurship Throughout History.

On this episode we'll be sharing some ways we are using A.I for writing sales scripts and podcast ads. We'll also discuss why you should never trust ChatGPT's research. 

On this episode, we'll be discussing A.I. and Sales Training with guest Gulliver Giles, aka Sales Warlord. You can learn more about his company's work at https://ww2.strategicanarchy.com. 

On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days. 

On this episode, we'll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture.

He's also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use Digital Media to Restore Culture and Better Our World.

On this episode, we cover a random flight of topics including what's feeding all of the A.I. fear and panic in the news. Also, we'll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you. 

Lastly, we'll cover some more mind-blowing A.I tools and prompts. 

This week, we cover a random flight of topics including Bud Light's pr disaster and how anti-woke marketing is capitalizing on it. We'll also be sharing some ChatGPT4 market research tips. 

This week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions. Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.

On this episode, we welcome Csaba Borzasi from Game of Conversions. He'll be sharing the Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time. 

You can find his stuff at https://gameofconversions.com. 

On this episode, Ken Moskowitz founder of Ad Zombies joins us for a beer to discuss the origin of Ad Zombies and their method for creating ads that sell just about anything. 

On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and train employees against these attacks.

Stop Turning Away Buyers. On this episode, we discuss the secret to getting Prospects to Click, Open... and Buy. Some of these involve simple changes to your sales copy that can make a big impact. 

On this episode, we celebrate 300 podcast episodes with some friends and guests of the show. Bill Mueller and David Dutton stop by to discuss all kinds of topics including copywriting, book publishing, marketing, and beer. 

We continue our discussion of authority, persuasion, and the balance of power from some of Dan Kennedy's sales and persuasion secrets. 

On this episode, we dive into a deep discussion of authority, persuasion and the balance of power from some of Dan Kennedy's sales and persuasion secrets. 

On this episode, we'll discuss the 7 hidden persuaders that made Adolf Hitler and other cult leaders so influential. 

On this episode, we'll be sharing 11 Email Campaign Ideas To Generate More Sales.

We discuss the best ads from this year's Super Bowl.

On this episode, we'll be discussing a 93-Year-Old Persuasion Secret Still Being Used By Top Influencers Today. Can you guess what it is?

On this epsode we welcome Mary Kathryn Johnson, aka ChatBotMom back to the show to discuss how to use the power of AI to build No-Code SAAS Products. 

On this episode, we'll discuss how to use ChatGPT as your own marketing assistant using some of Justin Brooke's strategies for creating better prompts. You can get access to these by visiting www.betterprompts.ai

On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.

On this episode, we discuss some of the most successful characters in the history of advertising. Plus Sean will share a dollar bill letter he received this week that is a swipe of Gary Halbert's famous letter. 

This is part 2 of our episode discussing the power of ChatGPT. 

On this episode, we'll discuss 6 phrases that can help anyone gain more respect and leverage in a business meeting, negotiation, or even at home with your kids. Plus we'll be digging into the power of ChatGPT and discussing ways it can help marketers and copywriters. 

On this episode, we welcome Drew Camp on the show to share his story of building an e-commerce business. 

We discuss Liver King, John Brinkley, and ''The Goat Testicles Solution"

On this episode, we'll be discussing how to Increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. Our guest is Nancy Harhut, author of the book Using Behavioral Science in Marketing. 

On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to find new problems to solve when it comes to writing copy. 

On this episode, we discuss 5 classic sales letters every marketer should know and study.

On this episode, we revisit one of our favorite books when it comes to the topic of persuasion - The Forbidden Keys to Persuasion by Blair Warren. We'll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising. 

On this episode, we'll be sharing some secrets for using words to cast spells and persuade.

On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called "Author Versus AI," where she wrote a book a week, using no AI at all (resulting in 34 books in total).

She'll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at https://www.alisonmcbain.com.

On this episode, we'll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We'll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand. 

This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails. 

On this episode, Sean will be sharing some of his notes from Funnel Hacking Live 2022. 

This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. 

He's been marketing online since 1994, when I sold one of the first ebook, "How to Find a Job on the Internet".

Kevin was featured in Dan Kennedy's book, No BS Branding, with 2 of his sales letters and success stories. 

You can learn more about Kevin by visiting him at clientcloningsystems.com. 

On this episode, we'll be discussing one of our Favorite books, Outrageous Advertising That's Outrageously Successful by Bill Glazer. This book is a must-have if you're an entrepreneur.

Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.

On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics.

We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value. 

On this episode, we'll be covering a flight of topics. Sean will share some takeaway's from Jeremy's Razors - a company that is positioning itself as the new anti-woke razor company. Sean has termed this "grudge branding" and we think it will be a continued trend in advertising. 

We also share 17 trigger words that you need to have in your email & copywriting toolbag. 

On this episode, we'll be covering some tips on positioning and persuasion; plus we'll share a cool tool that can help any podcaster cut their editing/ publishing time in half. 

This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business. 

AI is fundamentally changing how content is discovered, processed, and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.

Today we cover a flight of persuasion topics including storytelling and the marketing genius of Alfred Hitchcock. Most people know Hitchcock as a famous filmmaker, but he was also a genius at marketing and persuasion. We'll be discussing some of the strategies he used to promote his movies and fill theatres. 

On this episode, we talk about takeaway selling and controversial marketing.