Explorez tous les épisodes du podcast Perspectives in Mobile

Satellite IoT revenue is doubling — and reshaping wholesale telecom. As integration between satellite and terrestrial networks accelerates, traditional models are giving way to more flexible, standards-driven partnerships. This shift is redefining how mobile operators, IoT providers, and platforms monetize connectivity — with major implications for pricing, security, and cross-industry collaboration.

The data tells a clear story: satellite IoT revenue is forecast to grow from $2.9 billion in 2024 to $5.8 billion by 2027 — according to Juniper Research.. Direct-to-cell models could reach $2.8 billion by 2028. Wholesale roaming revenue is also set to double, nearing $2 billion. Key drivers include low Earth orbit (LEO) constellation expansion, like Myriota’s new 16-satellite launch, and hybrid deals such as KPN and Skylo leveraging 3GPP Release 17. Standards like SGP.32 for eSIM provisioning are becoming critical — but regulatory hurdles and fragmented security models persist.

To unpack what this means for the industry, we’re joined by Sam Barker, VP of Telecoms Market Research at Juniper Research. In this episode, we explore growth trends, monetization strategies, emerging standards, security risks, and where mobile carriers, CPaaS vendors, and IoT providers should place their bets.

“Don’t hesitate — get started.” That’s the message from Sinch to business leaders still wavering on Rich Communication Services (RCS) and AI. Why? Because RCS is already delivering 2–7x higher click-through rates, up to 42% engagement, and AI is poised to reshape how brands interact with consumers — with 97% of businesses planning to adopt AI for customer communication in 2025.

Sinch, a global cloud communications platform powering over 150 billion interactions per year, was recently honored with a MEFFYS ESG Award, recognizing its commitment to environmental and ethical responsibility. 

In this podcast, Miriam Liszewski, Commercial Product Manager for RCS, and Isabella Rahm, Product Marketing Manager, emphasize that switching from SMS to RCS can be simple — even without major technical changes. Branded, verified senders, richer message formats, and stronger analytics make RCS a clear next step. “Start simple,” says Liszewski. “Small wins lead to transformational experiences.”

The episode explores how RCS and AI can work in tandem — offering secure, interactive, and personalized conversations — while ensuring human oversight and ethical data use. Whether in retail, finance, or healthcare, the future is now, and Sinch is building the infrastructure to power it.

In this episode of Perspectives, Dario Betti engages with MCP Insight the winners of MEFFYS Award 2025 in the Payments category. The COO, Toby Padgham, and the Head of Compliance David Ashman discuss the evolving landscape of mobile payments, digital services and explore the current state of mobile operators, the importance of compliance and governance and the challenges posed by fraud. The conversation highlights successful regulatory frameworks in various markets, the need for trust in mobile payments, and the role of AI in enhancing efficiency. The episode concludes with actionable insights for mobile operators on how to grow sustainably and the importance of choosing the right compliance partners.

Peacom, the multi-channel communication startup fresh off a MEFFYS Award win, is raising new funds to drive an ambitious global expansion, aiming to transform how telcos and enterprises connect with customers via rich, interactive channels. With plans targeting new markets and a potential IPO in 3-5 years, Peacom is rapidly reshaping customer engagement across Southeast Asia and beyond.

In this episode of MEF podcast Perspectives Peacom CEO Lex Na and Indonesia Country Director Sameer Seth share how their platform enables telcos and enterprises to unlock new revenue streams through RCS, WhatsApp, and other key channels. They dive into the challenges of entering telco markets, regional trends, and the future of engagement powered by AI and conversational commerce.

That’s the bold message from TOMIA, the company that just took home the 2025 MEFFYS Award for Best Connectivity Innovation in Wholesale.

In this episode of Perspectives, we sit down with Caetano Pessoa, Product Marketing Lead at TOMIA, to unpack what this recognition means and how the company is helping mobile operators evolve from connectivity providers to digital enablers.

We explore how AI, network slicing, and real-time data are transforming roaming into a platform for growth, fueling partnerships with travel, insurance, and financial sectors. 

Caetano shares insights on hyper-personalization, adaptive steering, and TOMIA’s latest innovation, the Travel Revenue Accelerator, designed to turn travel mobility into measurable business value.

If you're in telecom, tech, or enterprise services, this conversation is your front-row seat to how roaming is being redefined in 2025.

VOX Solutions, recently honored with a MEFFYS Award in the Anti-Fraud category, the Oscar of the Mobile world, is at the forefront of transforming international messaging and voice services. In this episode of the MEF Perspectives podcast, VOX’s Chief Business Development Officer, Teodor Magureanu, and VP of Engineering, Alan Murphy, dive deep into how AI-powered fraud prevention, evolving messaging infrastructure, and new commercial strategies are reshaping the mobile ecosystem. They discuss the enduring relevance of SMS amid rising IP-based alternatives, the critical role of operators in securing networks, and reveal that several significant partnerships and technology rollouts are on the horizon—setting the stage for the next wave of innovation in global telecom.

In this episode of Perspectives, Dario Betti sits down with Eddie DeCurtis, CEO of Shush, the winner of the MEFFYS Awards 2025 in the Mobile Evolution category. Shush is a trailblazing company at the forefront of communication privacy and mobile authentication.

They dive into the story behind Shush’s recent industry recognition and explore the fast-evolving landscape of telecom APIs, silent authentication, and mobile security.

Eddie offers insights into Shush’s innovative Sherlock platform, designed to enable seamless and secure mobile experiences through silent authentication. The conversation also touches on broader industry dynamics, from the shift toward richer media services to rising security concerns and the future of network authentication in a hyper-connected world.

Welcome to the first episode of the MEFFYS 2025 Winners Series on Perspectives. In this episode, MEF CEO Dario Betti interviews Infobip, winner of the Content & Advertising category.

Dario speaks with Filip Filković, Telecom Business Director at Infobip, about the current state of the messaging ecosystem, including the challenges of artificial inflation of traffic and the impact of regulatory gaps on SMS fraud.

They explore the growing shift toward OTT channels, the critical need to restore trust in SMS, and the role of anti-fraud solutions in securing the space. The discussion also covers the future of RCS and what mobile network operators must do to adapt and succeed in a rapidly evolving landscape.

India faces a rising wave of cybercrime fueled by rapid digitization and AI-driven scams. In this episode of Perspectives, Advocate Anuj Agarwal, Chairman of the Center for Research on Cybercrime and Cyber Law, discusses how even well-educated victims fall prey to sophisticated frauds, while gaps in legislation, expensive tools, and slow investigative adaptation hinder progress. Despite these challenges, India is advancing digital inclusion—especially in rural areas—seeing technology as essential for social and economic integration. Agarwal highlights the psychological impact on victims, and the urgent need for public education, institutional risk-sharing, and stronger international cooperation. He warns that a global “cyber COVID moment” may be necessary to unify efforts against evolving cyber threats.

The Russian cybercrime underground has become a global hub for innovation, adapting rapidly amid the Ukraine conflict and evolving geopolitical tensions.

In this episode of MEF Podcast Perspectives, Riccardo Amati interviews Vladimir Kropotov, a cybersecurity expert from Trend Micro, about the Russian cybercrime underground. The conversation explores the complex and self-sustaining nature of Russian cybercrime, including its role as a centre for cybercrime innovation and its adaptability in response to geopolitical events.

Kropotov explores how language and culture influence cybercriminal networks, affecting recruitment and collaboration. He also examines the use of emerging technologies in attacks, the growth of hacktivism, and evolving criminal business models, stressing the need for strong cybersecurity, risk management, and innovative defenses in a shifting digital landscape.

A recent mistake—where a journalist was accidentally added to a private Signal chat—has raised fresh concerns about officials using consumer messaging apps for sensitive discussions. While Signal offers strong encryption, CCS Insight’s Chief Analyst Ben Wood points out that "the greatest vulnerability in any technology remains human error." 

He also underlines a looming challenge: "Quantum computing could crack encryption, forcing a rethink of digital security."

In the latest episode of the MEF Podcast Series: Perspectives, host Riccardo Amati speaks with Ben about security, trust, and the impact of emerging technologies on encryption standards.

The conversation also explores how mobile messaging is evolving and what the future holds for platforms like WhatsApp, iMessage, and RCS.

Metalenz is on a mission to revolutionize mobile devices with its cutting-edge metasurface technology. The company’s innovation replaces traditional bulky, multi-layered camera stacks with a single flat optical layer, enhancing performance while reducing costs.

In this special episode, recorded at the Mobile World Congress in Barcelona, Metalenz CEO Rob Devlin discusses how this breakthrough technology could reshape the industry.

The Boston-based Harvard spinout’s flagship product, PolarID, promises secure face-unlock capabilities across a wider range of devices, enabling seamless full-screen displays and expanding biometric functionality to laptops.

With partnerships like STMicroelectronics and emerging applications in the medical field, Metalenz is positioning itself to redefine how AI-driven systems capture and process visual information—opening new frontiers in mobile technology and beyond.

Satellite and cellular networks are shifting from competition to convergence, promising lower costs and seamless connectivity in the next 2–3 years. In this episode of MEF podcast Perspectives, Iridium CEO Matt Desch discusses the evolution of satellite spectrum, Iridium’s plans for satellite-to-phone calls by 2026, and the future of direct-to-device communication. He also explores the role of satellite tech in smart cities and conflicts, highlighting the challenges and breakthroughs reshaping global mobile communications.

From automating workflows to tackling bureaucratic inefficiencies, AI can drive real change, improve customer experiences, and make organizations more agile. In this episode of MEF podcast Perspectives from MWC Barcelona, Adam Spearing, Head of AI Innovation for EMEA at Servicenow, shares his insights, discussing with host Riccardo Amati how artificial intelligence is reshaping telecom, mobile services, and the public sector. Spearing also explores the future of AI in business and government, emphasizing the need for strategic adoption and cultural transformation.

Generative AI is reshaping industries, unlocking unprecedented opportunities in interactive advertising and customer engagement. In this insightful interview, Marina Petrova, Head of Generative AI at GMS, highlights the transformative potential for telcos, digital agencies, and key sectors such as travel and retail. She emphasizes the critical role of leadership in embracing AI tools firsthand to drive innovation and gain a competitive edge. With examples ranging from AI-driven retail transformations to personalized travel experiences, Marina’s conversation with MEF's Riccardo Amati explores how businesses can harness AI to create tailored, impactful connections with consumers.

In an interview for MEF’s podcast series Persepctives, Trend Micro’s Udo Schneider reveals Cybertron, the industry’s first proactive AI-driven security solution, designed to stay ahead of evolving cyber threats. Powering the Vision 1 platform, Cybertron leverages 35 years of data to provide real-time, AI-backed defenses. Schneider emphasized the need for a balanced approach to security, focusing on risk assessment and the importance of AI in securing both systems and AI applications. A Trend Micro and CTOne study found that 86% of companies worldwide are using private 5G and 62% are leveraging AI and machine learning for security. 

In this episode of Perspective supported by Infobip, Dario Betti interviews Viktorija Radman, Telecom Business Director at Infobip, discussing the evolution and current state of network APIs, particularly in the context of fraud prevention and mobile security. Viktorija shares insights on the challenges faced by telecom operators in implementing these APIs, the importance of collaboration, and the potential for new use cases. The conversation also touches on the integration of RCS with network APIs to enhance security measures and the future direction of these technologies in the mobile ecosystem.

As RCS adoption grows, so do the security threats associated with its encryption, with cybercriminals increasingly exploiting these features. In this episode of Perspective, Riccardo Amati speaks with Michael Laudon, Vice President of Cloudmark at Proofpoint, about the evolving risks in RCS messaging. Laudon delves into how attackers are adapting their tactics, the importance of sender reputation, and the role telecom operators play in securing the ecosystem. He also highlights how Proofpoint is leveraging AI and advanced technologies to protect users and maintain trust in RCS communication.

In this podcast episode, Dario Betti discusses the formation of a new IoT working group under the Mobile Ecosystem Forum (MEF) with Cedric Mauvielle and Charles Bernard. The group aims to address the fragmentation in the IoT market by establishing best practices and lowering entry barriers for new players. The conversation covers the challenges faced in the industry, the importance of standardization, and the need for collaboration among stakeholders. The speakers invite industry professionals to contribute their ideas and experiences to help shape the future of IoT.

In this episode of Perspectives in Mobile, Dario Betti interviews Michael Becker, CEO of Identity Praxis Inc., discussing the evolving landscape of digital identity and personal data management. They explore the significance of mobile technology in shaping identity, the importance of trust in digital interactions, and the factors influencing the adoption of personal information management systems. Michael shares insights from his extensive research, emphasizing the need for education and understanding in navigating the complexities of digital identity. He also outlines his vision for the future of identity management and the role of individuals and businesses in achieving digital sovereignty.

In this episode of Perspective, Dario Betti sits down with Oscar Monteagudo, Head of Carrier Sales and Subsea Development at Vodafone Carrier Services, to explore the evolving landscape of wholesale telecommunications. From the critical role of submarine cables in powering global internet traffic to the innovative services like Scam Signal and the Identity Hub, Oscar sheds light on how Vodafone is enhancing security and user experience. The conversation also delves into the company’s customer-centric strategies, the expanding customer base, and the use of APIs to unlock new opportunities. Collaboration within the carrier community takes centre stage, emphasizing the importance of working together to drive innovation and better serve customers.

In this episode of Perspective, Riccardo Amati discusses with Amanda Muftie, Fashion Design Assistant of Senora The Label, the innovative strategies her fashion brand employs to engage customers in Indonesia's mobile commerce market. The conversation explores the integration of WhatsApp for personalized customer service, the use of data from Meta for insights, and the challenges of standing out in a crowded market. Amanda emphasizes the importance of balancing technology with a personal touch and shares her vision for the future of fashion, including the potential role of augmented reality.

In this episode of Perspectives, Dario Betti hosts Nick Lane from Mobilesquared and Jon King from Kaleido Research to discuss their recent merger and its implications for the mobile ecosystem. They explore the evolving landscape of messaging, roaming, and IoT, reflecting on market changes and customer expectations. The conversation highlights the benefits of their combined resources and expertise, as well as predictions for the upcoming year.

Is digital revolution killing or transforming Journalism? The Journalism and Technology Trends 2025 report by the Reuters Institute reveals a divided outlook. While 41% of media leaders see opportunities, most fear the profession is disappearing. Traditional channels are seeing massive declines, and AI raises concerns over replacing journalists' work. A perfect storm is reshaping the media landscape.

In this episode of the MEF Perspectives podcast, Riccardo Amati speaks with Nic Newman, lead author of the Reuters Institute report. One thing is certain, he says: “Mobile is increasingly crucial for the future of journalism.”

In this episode of Perspective, Dario Betti speaks with Stephanie Lashley, VP of Messaging at Bandwidth Inc., about the evolving landscape of business messaging in the USA. They discuss the growth of text messaging as a key marketing strategy for businesses, the impact of compliance regulations, and the changing expectations of brands. Stephanie shares insights from her unique career perspective, highlighting the role of AI in enhancing messaging and the importance of collaboration within the industry. They also explore the future of SMS and emerging technologies like RCS, emphasizing the need for a balanced approach between technology and business needs.

In this episode of Perspectives, we sit down with Scott Hambuchen, CEO of First Orion, to explore the growing threat of mobile fraud and the crucial role AI plays in detecting scams. Hambuchen discusses how First Orion is tackling fraud, enhancing call transparency, and helping businesses restore consumer trust through caller identification. Tune in for insights on how innovative security solutions are transforming the mobile ecosystem.

In this episode of the MEF Podcast Series Perspectives, Ella Serry, Manager of International Engagement at Australia’s eSafety Commissioner discusses the urgent need for online safety, particularly for children. She outlines the Commission’s focus on prevention, protection, and proactive change, emphasizing education and community involvement to combat rising threats like sexual extortion. She also highlights the challenges posed by AI technologies and the importance of international collaboration among stakeholders to enhance online safety measures. Overall, the conversation stresses the shared responsibility in protecting people from online harms.

In this episode of Perspectives, Dario Betti and Carlos DaSilva, VP of Product from Unibeam discuss the evolving landscape of authentication security within the telecom industry. They explore the relevance of mobile network operators (MNOs) in the authentication market, the transition from SMS OTP to more secure methods, and the role of Unibeam in providing innovative solutions. The conversation also touches on the impact of AI on security, the future of wholesale, and advice for newcomers to the authentication market.

Takeaways

• MNOs have been key players in SMS OTP for 20 years.

• Regulators are pushing for more secure authentication methods.

• Digital wallets are becoming essential for identity verification.

• Unibeam offers SIM-based identity authentication solutions.

• AI complicates authentication but also introduces new opportunities.

• Business transaction authentication is a growing need.

• The SIM card acts as a secure vault for user identity.

• Education on new authentication methods is necessary but minimal.

• Wholesale services will continue to evolve but retain core functions.

• The authentication market is competitive; explore other segments.

In this episode of the MEF Podcast Series Perspectives, Riccardo Amati talks with Michael Ricci, VP of Business Development at Sinch, about their partnership with Adobe and how it enhances customer engagement through innovative messaging solutions. They discuss the shift from traditional email marketing to messaging channels favored by younger consumers, highlighting the importance of personalization and the significantly higher engagement and conversion rates messaging provides. The episode also covers the future of conversational messaging, privacy and security concerns, and offers actionable advice for businesses looking to optimize their mobile messaging strategies. This discussion is vital for marketers aiming to create personalized experiences that drive ROI.

In this episode of the MEF podcast series Perspectives, Riccardo Amati sits down with Josh Linkner—entrepreneur, bestselling author, venture capitalist, and jazz artist—to discuss how leadership in the mobile industry is being reshaped by the digital revolution.Josh shares insights on the interplay between artificial intelligence and human creativity, and how lessons from jazz—like agility, experimentation, and improvisation—can drive innovation in the fast-moving mobile ecosystem. From embracing new technologies like AI to staying adaptable in a constantly shifting landscape, this episode dives deep into the skills mobile leaders need to thrive.

In this episode of the MEF podcast series Perspectives, lawyer Innocenzo Genna discusses the arrest of Telegram CEO Pavel Durov in France, viewing it as a potential turning point in Europe's relationship with global online platforms. Interviewed by Riccardo Amati, Genna clarifies that the case isn't about freedom of speech or European law, but rather the challenges of enforcing national laws on non-European firms.Genna notes that while traditional telecom companies are clearly subject to national authorities, platforms like Telegram operate in a legal gray area. The Durov affair may lead European governments to seek more structured cooperation from these platforms and raises questions about Telegram's classification under the Digital Services Act. He also highlights concerns over encryption, suggesting that the case could reshape dynamics between global tech firms and European regulators, significantly impacting the mobile ecosystem.

Pascal Prot, CEO and President of Legos, discusses the evolution of the telecom industry and the challenges and opportunities it presents. He highlights the convergence of different services, such as voice, SMS, and data, and the need for operators to adapt to the changing market. Prot emphasizes the importance of accessibility and compliance in telecom services, as well as the role of innovation in connectivity. He also discusses the significance of being an MVNO (Mobile Virtual Network Operator) and the value of having a core network infrastructure. Prot shares his perspective on the future of telecom, including the potential of RCS (Rich Communication Services) and the need for interconnection between different communication platforms.

In this episode of Perspectives Dario Betti interviews Clare Messenger, Global Head of Mobile Intelligence Solutions at JT (Jersey Telecom), discusses the importance of mobile intelligence in fraud protection and identity solutions. She highlights the value of mobile data in evaluating consumer identity and establishing trust scores. Clare introduces Scam Signal, a solution launched by JT to tackle authorized push payment fraud, and explains how it uses mobile signals to identify suspicious transactions in real time. She also discusses other applications of mobile data, such as SIM swap checks and silent authentication. Clare emphasizes the need for collaboration and dialogue in the industry to combat fraud and protect consumers.

In this episode, Liat Fainman-Adelman, Manager at Financial Times Strategies, discusses the "Next Gen News" study, which explores how young audiences in India, Nigeria, and the U.S. consume news. The study highlights the challenges of engaging younger readers, building trust, and adapting to their diverse habits. As mobile becomes the dominant platform, publishers must offer a mix of short and long-form content while addressing scepticism about misinformation to ensure the future of news.

In this episode of MEF podcast Perspectives, host Riccardo Amati engages in an insightful discussion with Han Arora, Director at Dharam Digital, about the critical role of data transparency in today’s digital landscape. They explore how transparency builds trust and credibility, highlights the significant benefits for organizations, and examines how regulations like GDPR are shaping industry practices. The conversation also delves into the technological advancements driving transparency, real-world success stories, and emerging trends. Arora provides practical advice for organizations aiming to enhance their transparency practices while navigating the complexities of data privacy and regulation.

In today's episode, Dario Betti discussed with Nick Martin, the Co-Founder of Direqt, the role of AI in changing how people discover, consume, and engage with content. Direqt focuses on helping media companies and content publishers create interactive conversational experiences for their audiences. They offer a chatbot publishing platform that allows brands to train an AI on their unique content and distribute it to their audience. The conversation also covers the importance of RCS (Rich Communication Services) as a communication channel and the future of chatbot platforms in the next few years.

In this episode of Perspectives supported by Infobip, Dario Betti interviews Dave Boddington, the Group Product Manager for Infobip, a leading CPaaS provider. They discuss the evolution of messaging and the rise of conversational commerce. They also explore the potential of AI in enhancing conversational experiences and the importance of standardization, stability, and security in messaging channels. They touch on the future of SMS, the growth of RCS and RBM, and the role of WhatsApp in the messaging landscape. They emphasize the need for businesses to choose the most appropriate channels and prioritize user experience.

Mobile messaging is a powerful tool for political campaigns as it allows for direct communication with voters. However, it can be challenging to deliver content effectively. While ethical use, foreing interference and AI pose crucial regulatory issues. In this episode, Riccardo Amati interviews Katie Harbath, Chief of Global Affairs Officer at Duco Expert and former Facebook Public Policy Director, about the impact of political mobile messaging on elections. They discuss the pros and cons, the evolution, the differences between countries, the regulation, the role of AI and the ethics. They also touch on innovations such as influencer engagement and podcasts.

In this episode, Riccardo Amati has investigative journalist Joseph Cox, Co-Founder of 404 Media, and author of Dark Wire: The Incredible True Story of the Largest Sting Operation Ever. We'll explore the FBI's covert ANOM operation, which used a secure communication app to trap criminals worldwide. Joseph will share insights on the encrypted phone industry, the role of AI in cybersecurity, and the ethical and legal challenges faced during the operation. We'll also discuss the impact of AI on investigative journalism and how it aids in data analysis and geolocation. Join us for an intriguing discussion on the intersection of technology, crime, and journalism with Joseph Cox.

It is the 10th edition of the Mobile Ecosystem Forum's Consumer Trust study, which measures trust in the mobile ecosystem and explores consumer perceptions and behaviours. We interview Barbara Langer, the co-founder of Insight Angels, the market research firm that has managed the last 5 years of the study. The Consumer Trust Survey involved smartphone users in 15 different countries, and it reveals that overall trust is mediocre, with a global trust index of 55%.

In the ever-evolving landscape of artificial intelligence, few voices carry the weight of Peter Morgan's insights. As a pioneering figure in the field, Morgan's forward-thinking vision has propelled discussions on the potential and pitfalls of AI. In an exclusive interview, we delve into his perspectives on the emergence of superintelligence and its implications for humanity. Join us as we uncover the future through the eyes of this AI luminary.

In this episode, Dario Betti interviews Andrew Bud, the founder of iProov, about the topic of identity and biometrics in the mobile ecosystem. They discuss the evolution of the mobile industry, the importance of trust and identity, and the role of biometrics in authentication. Andrew explains the two aspects of identity: facts about a person and authentication of those facts. He also highlights the shift from centralized to decentralized identity and the growing use of biometrics, particularly face recognition, in authentication. Andrew emphasizes the need for trust and privacy in the biometrics industry and the importance of partnerships in delivering complete solutions.

The last series of Managing Change in The Digital Era supported by netnumber, is finally here with the VP of Data Solutions and Product Marketing at netnumber, Bradley Greer. Emphasizes the power of data as an identifier in the digital world. He discusses the emerging trends in data solutions, the incorporation of AI and machine learning and the risks associated with fraud in the digital landscape.

The series of Managing Change in The Digital Era sponsored by netnumber is ready with the new episode! Management change and digitalization are probably the main challenge for business in our time. Trasforming industries, markets and customer experience is the mission of Dassault Systems and its 3D Experience Platform. In a chat with Dassault Systemes EMEA Executive Vice President Olivier Ribet, we discovered how change can improve products, boost efficiency and reduce costs. Olivier is a strategic thinker in digital and business transformation.

In the series Managing Change in Digital Era supported by netnumber, we have Kamales Lardi, a strategic thinker in digital and business transformation, discusses the challenges and opportunities of digitalization and the human side of digital transformation. She envisions a future where technology and people converge, with technology being used to optimize the human experience. The main risk for businesses in times of rapid change is the failure to adapt to disruptive technologies and the inability to keep up with the competitive landscape. Digital transformation is not just about implementing technology, but also about transforming the entire business ecosystem. AI can be used to create a strategic advantage by hyper-personalizing customer experiences and improving operational excellence. However, ethical considerations and biases in AI systems need to be addressed. To thrive in an era of disruption, businesses should keep up with trends, think outside the box, and challenge assumptions through opposites thinking.

In the series Managing Change in The Digital Era supported by netnumber, Greg Verdino, an expert on digital transformation, as a Principal Analyst & Founder of CognitivePath, discusses the challenges and opportunities businesses face in a rapidly changing world. He emphasizes the importance of adaptability and risk tolerance in navigating the future. Verdino also highlights the need for organizations to focus on human transformation alongside digital transformation. He explores the role of AI in creating a strategic advantage and emphasizes the importance of anticipating change. He also discusses the blurring boundaries between humanity and technology and the evolving expectations of customers. Finally, he offers advice on thriving in an era of consistent disruption.

In this episode, Craig Dowden discusses the qualities of a great leader and the shift in leadership style over the years, the second episode of Managing Change in The Digital Era, supported by Netnumber. He emphasizes the importance of self-awareness and the need for leaders to lead from within. Craig shares positive examples of leadership and highlights the power of authenticity and transparency. He also discusses the importance of bridging the gap between science and leadership and the role of curiosity in personal growth. The episode concludes with micro suggestions for becoming a positive leader.

This is the first episode of our Managing Change in the Digital Era series, sponsored by Netnumber. We look at how this dynamic industry has to learn to cope with new management styles, culture, technology and digitalisation. In this episode, Dario Betti interviews Steve Legge, the CEO of NetNumber, about the importance of change in the history of the company. They discuss how NetNumber went through a major revolution by splitting into two companies, the role of people in driving change, and the core values that guide NetNumber's approach to change management. They also touch on Steve's career trajectory, his experience in the telecom and broadcasting industries, and his perspective on the future of mobile intelligence. Overall, the conversation highlights the need for continuous adaptation and preparation in an industry that is constantly evolving.

Hugo Marçal, Wholesale Business Unit Director at Go4Mobility, discusses the business messaging market and the opportunities for growth. He highlights that the A2P messaging market is far from reaching maturity and there are plenty of options to explore and expand the business. Go4Mobility provides interconnections between mobile operators and other aggregators for SMS and voice traffic. They also have a separate brand called Sendit that offers multi-channel marketing solutions to brands. Hugo mentions that in Portugal, SMS is still a key communication channel, especially for sensitive use cases like two-factor authentication in the banking and government sectors. He also talks about Go4Mobility's expansion into Portuguese-speaking African countries and the importance of providing reliable and high-quality traffic in those markets. Hugo emphasizes the need to protect against spam and fraud in the industry and the importance of building trust with customers. He advises newcomers to the business messaging industry to have a good understanding of technology and to develop strong relationship-building skills.

In this episode, Riccardo Amati interviews Hugues Foulon, the CEO of Orange Cyber Defense, about the importance of cybersecurity in the digital revolution. They discuss the increasing risks of cyber attacks and the need for better awareness and protection. They also touch on the impact of artificial intelligence on both attacks and defense, the role of regulations in cybersecurity, the shortage of skilled professionals in the industry, and the interaction between Orange Cyber Defense and the Orange Group. The main challenges for cybersecurity are identified as protecting against attacks and building resilience. In the future, there will likely be more regulations and rules to ensure a sustainable and secure digital world.