Performance Marketing Spotlight - NYMO

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Episode #50 with Scott Ginsberg from Penske Media

Épisode 50

lundi 29 septembre 2025 • Durée 19:28

Welcome back to the Performance Marketing Spotlight! In this special 50th episode, host Marshall Nyman sits down with Scott Ginsberg, a true veteran of affiliate and performance marketing with over 20 years in the industry. Scott shares his journey from traditional advertising into the world of digital and performance marketing, highlighting pivotal roles at CJ Affiliate, Brand Cycle, and his current position at Penske Media.

Together, Marshall and Scott dive deep into the evolution of affiliate marketing, the growing importance of upper funnel content, and how major publishers like Penske Media are driving innovation by connecting iconic editorial brands—like Rolling Stone and Billboard—with today's top advertisers. Scott opens up about the challenges publishers face in a changing digital landscape, the convergence of marketing channels, and why performance marketing is now a must-have for every brand. Whether you're a seasoned marketer or just entering the space, this episode is packed with real insights and forward-thinking strategies.

Tune in for an engaging discussion that spotlights not just career journeys but the bright future of performance marketing.

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Episode #49 with Sean Ryan from Rotary Digital

Épisode 49

mardi 23 septembre 2025 • Durée 22:06

Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelong ad salesman who got his start in print media to building Rotary, a company that’s carved out a unique niche in the newsletter space, targeting an audience of over 1.5 million affluent men.

Tune in as Sean opens up about the challenges and opportunities that come with digital transformation, the pivotal role that newsletters play in forging genuine connections between brands and consumers, and the impact of AI on the landscape. He offers insights on building a loyal community, leveraging first-party data, and why direct, measurable results in marketing are more valuable than ever. If you’re eager to learn about embracing change in the performance marketing industry and hear tried-and-true strategies for growing a successful digital media business, this episode is for you!

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Episode #48 with Chris (Ceej) Johnson, Chief Marketing Officer from intent.ly

Épisode 48

jeudi 31 juillet 2025 • Durée 21:24

Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO Co., sits down with Chris 'Ceej' Johnson, the CMO of intently, for an engaging conversation exploring the ins and outs of the performance marketing world. With over 20 years of experience in affiliate marketing, Ceej shares his unique journey—from moderating industry forums and launching performance events in the early 2000s, to pivotal roles at Vouchercloud and Groupon, and now leading growth and innovation at intently.

Tune in as Ceej unpacks the evolution of performance marketing, sheds light on how intently stands out in conversion rate optimization, and offers invaluable advice for brands and professionals looking to thrive in the industry. Plus, get a sneak peek at the latest product innovations on intently’s roadmap and hear Ceej’s predictions for the future of performance and influencer marketing. Whether you’re a seasoned pro or just starting out, this episode is packed with industry insights, personal stories, and actionable takeaways you won’t want to miss!

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Episode #47 with Elisabeth Chambry, Director of Commerce & Partnerships from InsideHook

Épisode 47

mercredi 30 juillet 2025 • Durée 13:37

Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Elizabeth shares her journey from her early days at Wirecutter—where she helped shape social strategy and syndication partnerships—to leading commerce and partnerships at InsideHook, a lifestyle publication known for its distinctive newsletters and unique editorial voice. She discusses InsideHook’s fresh approach to social channels, her experiences launching her own cannabis accessory brand, and how trends like AI and influencer marketing are shaping the industry’s future. Listen in for Elizabeth’s insights on building valuable partnerships, leveraging first-party data, and the growing opportunities for brands in today’s dynamic performance marketing ecosystem.

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Episode #46 with Tom Saulsbury-Hunter, Managing Director from CJ

Épisode 46

lundi 23 juin 2025 • Durée 24:52

Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Tom Saulsbury-Hunter, Managing Director of Agency at CJ, one of the world’s leading affiliate networks. Tom shares his journey from automating his way out of cold calling in fintech, to unexpectedly discovering affiliate marketing, and ultimately building a successful career at CJ. Together, they dive into Tom’s early roles as an account manager, his knack for tackling tough client accounts, and his rise through the company’s ranks to eventually lead agency growth and innovation. Tom also gives us an insider’s look into CJ’s latest initiatives, including their expansion into marketplaces like Amazon and TikTok, plus thoughts on AI’s role in the affiliate space and why he’s bullish on the future of performance marketing. Tune in for invaluable insights, stories from the trenches, and a glimpse at how one of the industry’s top networks is pushing the boundaries of partnership marketing.

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Episode #45 with Brook Schaaf, CEO from FMTC

Épisode 45

lundi 16 juin 2025 • Durée 26:02

Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his early days at Zappos and the founding of one of the industry’s earliest OPM agencies, to the growth of FMTC as a leader in coupon and deal feeds, Brook shares candid insights on building businesses, navigating industry challenges, and the evolving landscape shaped by AI and data management. You’ll hear Brook’s perspective on why affiliate remains a strong channel, how brands and professionals can thrive in the space, and what the future holds for performance marketing. Plus, catch the latest on FMTC’s exciting product updates and industry events. Whether you’re an industry veteran or new to affiliate marketing, this conversation is packed with valuable advice and thought-provoking commentary.

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Episode #44 with Garth Harris, COO from TUNE and CAKE

Épisode 44

lundi 2 juin 2025 • Durée 22:20

Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Garth Harris, COO of TUNE and CAKE. Garth shares his unique journey into the affiliate marketing world—starting from an unexpected support role at CAKE 15 years ago, to now leading multiple teams across product, marketing, technical support, and onboarding. Tune in as Garth discusses the evolution of his career, the core offerings of both CAKE and TUNE, and what sets these white label tracking and analytics solutions apart in the performance marketing landscape. Plus, Garth reflects on his favorite experiences, from international travel to the ever-evolving challenges of the industry. Whether you're a veteran marketer or new to affiliate programs, you won’t want to miss Garth’s insights on innovation, audience segmentation, and the dynamic world of performance marketing.

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Episode #43 with Michael Cole from Everflow

Épisode 43

mardi 18 mars 2025 • Durée 20:58

In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the performance marketing industry. Discover how Michael's background in affiliate marketing and his pivotal role at Everflow are reshaping the way businesses approach partnerships and attribution. With over 17 years of experience, Michael shares insights on the power of technology in scaling affiliate networks, the importance of breaking down data silos, and what's in store for Everflow in 2025. Whether you're a seasoned marketer or just starting out, this episode promises invaluable advice on leveraging platforms like Everflow to drive success.

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Episode #42 with Vanessa Lawrence from Linkby

Épisode 42

mardi 11 mars 2025 • Durée 19:42

Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman, unpacks Vanessa's impressive journey from the magazine world in Australia to leading content initiatives in New York. Discover how Linkby is revolutionizing the ad tech space by connecting brands with premium publishers without upfront costs, and learn about their innovative strategies like reverse pitching. Whether you're curious about niche Christmas ornaments, eager to understand the intricacies of performance marketing, or just want to hear insights from a seasoned industry leader, this episode has something for everyone. Tune in for an engaging conversation packed with valuable insights and future trends in the performance marketing industry.

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Episode #41 with Adam Ross, CEO of AWIN

Épisode 41

mardi 4 mars 2025 • Durée 19:19

In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Adam Ross, the CEO of AWIN, a leading affiliate marketing platform. Adam shares his unique journey from studying dentistry to leading a prominent tech company, highlighting his passion for technology and the strategic moves that have shaped AWIN's trajectory. The discussion delves into AWIN's global reach, its strategic acquisitions like ShareASale, and exciting technological advancements on the horizon, such as AI-backed tools and the new conversion protection initiative. Adam emphasizes the dynamic nature of the performance marketing industry, outlining both the challenges and immense opportunities it presents. As the industry continues to evolve, Adam's insights offer invaluable guidance for brands looking to leverage affiliate marketing effectively. Join us as we explore the cutting-edge developments in affiliate marketing and learn why it's an exciting space for businesses of all sizes.

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Performance Marketing Spotlight – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Performance Marketing Spotlight – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other2

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Other2

Apple Podcasts

Spotify