Performance Marketing Podcast – Détails, épisodes et analyse

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Performance Marketing Podcast

Business & Entrepreneuriat

Fréquence : 1 épisode/27j. Total Éps: 16

Welcome to the Performance Marketing Podcast! Our show is dedicated to everything and anything performance marketing. Whether you're a high-level media buyer or just starting out in the industry, this is the podcast for you. In each episode, we cover a range of topics ranging from in-depth media buying across all social and search channels to creative performance and what YOUR ads look like. Hosted by four of the industry's best, who combined have generated over $1 Billion in client revenue and are working with some of your favorite DTC brands.

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Données mises à jour le 04/07/2026

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https://twitter.com/eric_philippou
23 partages
https://twitter.com/together_001
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https://twitter.com/scaleegod
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https://www.linkedin.com/in/nicholas-poole-827b62177/
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The SIMPLEST Way to Get Good at Creatives, Copy, in Paid Social (Beginner Friendly) - BENEFITS vs FEATURES | Performance Marketing Podcast | Paid Social | DTC | E-Commerce

lundi 22 mai 2023 • Durée 20:14

When you're just starting out in paid social media buying you quickly learn that creative is hugely important, but you don't know how to get better at planning new ad creatives. You hear everyone saying "creative is everything" but you don't know where to start. This simple piece consumer psychology makes ads much more persuasive. Whenever someone sees your ad the first thing they ask is "what's in it for me?" (WIIFM). Most advertisers actually fail to answer that question, which is why most ads get ignored. This podcast shows how to answer that question in a very clear way at every part of the ad.

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

Subscribe for 100% actionable content: content so that when you play it, you open up notes and jot down ideas you can use instantly.

Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

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Performance Marketing Podcast – Détails, épisodes et analyse

Détails du podcast

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Podcasts Similaires Basées sur le Contenu

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Apple Podcasts

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