Performance Marketer – Détails, épisodes et analyse

Want to break into the lucrative world of lead generation but not sure where to start? In this episode, I'm pulling back the curtain on how lead generation really works, using the senior care industry as our case study. With residential assisted living costs reaching premium levels, this vertical offers serious profit potential for savvy lead generators.

I'll walk you through the entire process, from understanding how lead gen portals operate to creating your own vertical from scratch. Using real examples and a detailed breakdown of arbitrage opportunities, you'll learn a system that can be applied to any niche you choose.

Whether you're a complete beginner or looking to expand your lead gen portfolio, this episode provides a practical roadmap to start generating and selling high-value leads today.

There are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.

The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.

Key Takeaways:

• How a lead gen vertical works (00:00)
• A Place for Mom - the details about the lead gen portal (01:40)
• How to create your own lead gen vertical (05:21)
• A hypothetical offer explained - example (07:26)
• Arbitraging media scenario (08:44)
• How to apply this in any vertical (09:54)
• Contact me - I answer all questions (11:28)

This episode reveals a versatile model for building successful lead generation offers, surveys, and sales funnels. We explore how understanding customer disbeliefs, wants, and needs can help you overcome resistance and close more deals.

• 00:00 - Perfect Survey Method: Real Estate Case Study
• 03:31 - Understanding the Realtor's Perspective
• 07:26 - Essential Questions for Offer Creation
• 11:12 - Differentiating Real Estate Agents
• 14:08 - Understanding Seller Motivations
• 18:14 - Using Quick Fixes as Entry Points
• 22:39 - Case Studies: Chiropractor and Dentist Approaches
• 25:50 - Building Consumer Trust
• 29:20 - Leveraging Survey Psychology
• 34:47 - Continuing Education and Community Building

I was building a survey for somebody in Survey Detective, and I asked them what their elevator pitch was. Surprisingly, they didn't know and had to sit down and think about it.

For those who are building or still planning on building a business, I highly recommend that you start coming up with your elevator pitch first. From there, you'll get a good hold on your business.

Coming up with an elevator pitch should be built using the four Ws. And once you've defined all four of those, it'll be easier to determine everything you need to get going.

So, tune in now as I share the four building blocks of a killer elevator pitch and some examples you can mirror.

You don't want to miss this one!

Let's dive in!

Key Takeaways:

• Intro (00:00)
• What's an elevator pitch? (01:11)
• The 4 Ws in a winning elevator pitch (01:54)
• Elevator pitch example #1 (03:55)
• Elevator pitch example #2 (04:27)
• Elevator pitch example #3 (05:03)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

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In the last couple of episodes, I have introduced two powerful survey types performance marketers rely on to get results. Today, I’m going to spend some time bringing these two stories together.

Discovery and segmentation surveys go hand in hand and complement each other perfectly. If you’re just using one without the other, you’re not utilizing their full potential.

This episode is all about maximizing the gains from applying these essential types of surveys. 

Now that we’re using the right tools, we’re going to focus a little bit more on the process. We have the surveys, and today we’re talking about what makes a SurveyDetective. 

One of the most common mistakes I’ve seen marketers make is to overthink their role. I’ve seen them spend countless hours trying to wrap their head around the things their audience wants. To be perfectly candid, I’ve been in that situation myself during the earlier parts of my career.

Luckily, I was able to figure out just how futile these attempts were. Not only was it ridiculously challenging for me to guess the needs of my audience, but it shouldn’t have been a part of my role in the first place.

Thanks to surveys, I learned there was a much better way. 

Instead of guessing, I started asking.

Key Takeaways:

• What makes a performance marketer? (1:05)
• How does SurveyDetective provide entrepreneurs with an edge? (1:53)
• Why do people struggle to generate leads? (3:06)
• How to investigate your audience (4:42)
• What makes segmentation surveys so powerful? (6:58)
• Why you should always use a discovery survey first (8:46)
• A quick recap of the segmentation survey funnel (10:07)
• Creating a crucial perception within your audience (16:21)
• A mini case study - How does Apple sell its Macintosh laptops? (16:51)
• There is no “one way” of doing things (19:08)
• The biggest mistake people make when using surveys (22:31)
• What “finding your voice” really means (26:02)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

In the second part of our first-ever Performance Marketer Founding Members Meeting, I introduced my founding members to the wonderful world of segmentation surveys.

Writing surveys is a skill you’ll perfect over time, but we’re looking for some quick wins and instant gains. Imperfect action will get you there, but you have to master the basics first. 

I’m presenting this segmentation survey framework to equip you with the fundamental understanding of why you should use them, how they work, and how they help you build your email list. 

When you combine these insights with my new SurveyDetective platform, you’ll be gaining a significant, unmatched edge for your business. We’re working hard to set up our launch scheduled for later this year. In the meantime, you should sign up for my VIP waitlist using the link below, in the Additional Resources section.

Key Takeaways:

• What is the segmentation survey funnel all about? (1:05)
• The 4 basic components of the segmentation survey funnel (2:21)
• How to build momentum using no-brainer questions (3:01)
• How to set up your questions page (5:59)
• Understanding the flow of the segmentation survey funnel (7:17)
• The power of creating custom targeted messages for different segments (10:02)
• Best practices for lead capture pages (11:19)
• How to use ethical bribes (11:59)
• Adjusting your outcome pages to your unique business goals (12:58)
• Why you should never change your core product (15:40)
• The number one goal of your segmentation survey funnel (17:46)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Last week was the official opening of my Performance Marketer club. And right away, after just having the very first meeting with my founding members - my expectations are through the roof!

I'm getting more and more excited by the day, and I can't wait to help some really cool people take their business to the next level.

Over the next period, I will be devoting a significant portion of my time and energy towards teaching my founding members how to build their list. It's going to be an incredible, unforgettable ride, and here's why you should get excited as well.

I expect you, the Performance Marketer Nation, to follow along as we embark on this epic journey. Our meetings are going to be jam-packed with valuable insights and secrets of the trade. That is why I'll be sharing a portion of these nuggets of wisdom directly on my podcast. 

That way, you'll be able to witness first hand why my methods work. It's going to blow you away and make you fall deeper in love with performance marketing.

Our kickoff meeting was an introduction to the topic of how to create a targeted marketing plan using surveys. We're about to do some breathtaking stuff, and there's a very good reason for it. 

My founding members will be fully equipped with the current version of my SurveyDetective platform. Even though we're still adding cool stuff, it's already proven to be a real gamechanger when it comes to creating surveys. 

The official launch for SurveyDetective will be held a little later in the year, but you sign up for our VIP waitlist today, using the link in the Additional Resources section.

Key Takeaways:

• Welcome to the Performance Marketer List Building Club (1:14)
• The one question I’d like all of you to answer (5:17)
• What I plan to accomplish with this group (8:00)
• How is this going to help you grow your business? (14:20)
• Why should you use surveys? (15:35)
• What makes surveys so effective? (18:24)
• How to use discovery surveys for product and market research (24:46)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

What happens when an American Ninja joins forces with a top 10 world-ranked long driver? Going by that alone, you’re not likely to guess. Still, if you consider how much grit goes into becoming either of those things, you can rest assured that it’s going to be awesome.

Chris Baden and Sean Malone are high ticket selling experts. Today, they’re going to share their secrets about selling expensive products and services. Tune in for an incredible, fast-paced, masterclass on how to sell high ticket items that will blow you away.

If you’d like to learn more, make sure you check out the 2020 High Ticket Sellers Summit. It’s going to be the largest online event for learning to sell high ticket products and services, ever!

Chris and Sean partnered up with Brad Langan and created this event to teach you how to generate hot leads, create time-saving automated processes, and convert high ticket sales. 

It is a four-day online event, starting June 11th, and it will bring together experts from across the digital marketing space. On the list of amazing guest speakers, you’ll find names such as Russell Brunson and Alex Charfen, to name a few. 

The best thing about it - it’s totally free! Sign up using the link below, in the Additional Resources section.

Key Takeaways:

• Sean’s background and how he became a top 10 world-ranked long driver (3:37)
• Chris’s background and how he became an American Ninja (6:51)
• How Sean and Chris got to working together (9:23)
• The four stages of learning (17:14)
• What are the crucial benefits of unconscious competence? (21:16)
• How did Sean and Chris go about building their list? (26:20)
• The genius thing about organizing virtual summits (32:34)
• The best strategy for getting sponsors (36:11)
• How to sell high ticket products and services (42:07)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
• Sign Up for the FREE 2020 High Ticket Sellers Summit: Learn More

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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If you haven't already, please rate and review the podcast on Apple Podcasts!

We’re still in quarantine mode, and the updates I’ve been getting from friends across the industry got me thinking.

Some businesses are experiencing record lows, something you’d expect when the whole world is in full-on crisis mode. But still, at the same time, a significant number of companies are actually thriving.

How are these businesses prospering when others are struggling to keep the lights on? What is the one thing that all of these companies have in common? 

The answer is simple. They all have a powerful mailing list.

Building your list has been a very frequent topic on my podcast. I’ve spoken about it passionately because I genuinely believe that it is a cornerstone of any successful business. At least those that are in it for the long haul.

But even though it’s massively important, lots of people find it challenging. And I’ve decided to do something about it.

Today, I’m going to share news about a new Email List Building Club I’m launching and what I intend to accomplish in doing so.

Key Takeaways:

• How has the pandemic affected the industry? (1:22)
• You need to acquire the right mindset (2:36)
• Why are some businesses thriving in moments of crisis? (4:54)
• What is the most valuable thing in your business? (9:42)
• The Genius Paradox (12:32)
• Why you need to build your list (22:45)
• The benefits of having a membership program (24:19)
• Why am I starting an Email List Building Club? (27:16)
• Performance Marketer Founding Members Launch (28:30)
• What's the end goal? (31:20)
• How to become a Founding Member (39:48)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

For this week’s episode of the Performance Marketer Podcast, I had the pleasure of talking to Jeff Goldstein. Jeff is a veteran of the online industry who, in 2006, sold his business for a whopping 100 million dollars in cash!

Today, we’re going to talk about the number one reason that helped him build his 9-figure business. Can you guess what it is? It’s something that’s been a very frequent topic on our show.

If you guessed “build your list,” then you’re welcome to pat yourselves on the back. I’ve said it before, and I’ll keep saying it - you have to build your list. That is how you build your empire.

Jeff is an advocate of simplicity in business, which is something he talks about in his book titled It’s Just That Simple. Recently, Jeff restructured his teachings into a free webinar. 

If you’d like to learn more about his 6-step formula to building a sustainable business in less than 30 days, check out the link in the Additional Resources section below.

Key Takeaways:

• Jeff Goldstein’s background story (2:11)
• What did Jeff do after selling his business for $100m (5:20)
• Did Facebook change the online game for good (6:13)
• How Jeff built his $100m company (9:09)
• The main message behind It’s Just That Simple (13:09)
• The #1 reason why Jeff was able to sell his company for $100m in cash (19:07)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
• Reserve Your Spot for Jeff Goldstein’s FREE Webinar: Visit Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

For this week’s episode of the Performance Marketer Podcast, I had the pleasure of welcoming Stu McLaren, an expert in the field of creating recurring revenue with online memberships.

Stu was one of the co-founders of WishList Member, the world’s leading membership platform for WordPress. Throughout his career, he has developed a unique perspective about the membership and subscription markets. And the insights he’s pulled together over the years apply to virtually every market out there.

Today, he’s going to share some of the top membership secrets out there, go over a bunch of examples, and solve problems on the go. This conversation is a masterclass on membership, and I was delighted to be a part of it. Trust me - you do not want to miss this episode.

At the moment, the applications for Stu’s free workshop on membership are still open. It’s called the TRIBE Workshop, it’s held once per year, and there’s not much time left, so make sure to check it out right now using the link below, in the Additional Resources section.

Key Takeaways:

• Five fun facts about Stu McLaren (4:13)
• Stu’s background and how he ended up creating the TRIBE Workshop (9:16)
• Top 3 indicators that your market is well-suited for a membership model (16:32)
• The benefits of narrowing down your membership offer to a specific niche (21:29)
• How to create cash flow with a recurring membership offer (+ example) (22:53)
• Why are VIP programs such a powerful strategy? (28:48)
• The complete breakdown of Stu’s TRIBE Workshop (32:02)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• My Brand-New SurveyDetective™ Platform (Coming September 2020): Get Access Here
• Save a Spot at Stu McLaren’s TRIBE Workshop for FREE: Register Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!