Explorez tous les épisodes du podcast Pelvic PT Rising
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Titre
Date
Durée
From Surviving to Thriving in Business as a Pelvic PT/OT Owner
18 Dec 2025
00:36:03
A lot of pelvic health business owners are just surviving.
They’re working hard. Seeing patients. Paying the rent and bills, with maybe a bit left over for themselves.
But surviving isn’t why most people started a practice.
In this episode, we talk about what it actually means to thrive as a business owner—and why the success you want is often on the other side of the work you’ve been avoiding.
We walk through the five core areas we see in truly thriving practices:
Financial confidence
Lifestyle and time freedom
Clinical excellence
Daily enjoyment
Community impact
We also discuss why willpower alone rarely gets people there, why grinding harder often backfires, and how getting the right support can completely change the trajectory of your business.
If you’ve ever felt stuck between “it’s fine” and “this isn’t what I imagined,” this episode will give you clarity—and a framework to think differently about what’s next.
👉 Want to see where you fall right now? Check out our Thriving Practice Calculator: www.pelvicptrising.com/thriving-practice
Business Accelerator Program - Closing Tomorrow!
If you want to take your business to the next level - to truly thrive - we'd love to help you. Find all the details and register at www.pelvicptrising.com/accelerator. Registration closes tomorrow (Fri, 12/19).
See how 425+ business owners have transformed their practice!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
The 4 Types of Clinical Mentorship (And Why Most Clinicians Are Missing At Least One)
15 Dec 2025
00:38:20
Mentorship has become a buzzword in pelvic PT and OT — but most conversations around it are incomplete.
In this episode, we break down the four distinct types of mentorship that actually shape clinical confidence, patient outcomes, and long-term career satisfaction. Most clinicians receive some mentorship — but very few receive all four.
We unpack:
Hard Skills Hands-on techniques, assessments, and interventions — what most people think of as “mentorship,” and what many con-ed courses focus on.
Soft Skills Communication, motivation, managing difficult personalities, and helping patients truly buy into care. Often overlooked, but frequently the difference between average and exceptional outcomes.
Information Understanding diagnoses, testing, medical management, and knowing what actually matters for the patient in front of you — not just what’s theoretically interesting.
Professional Development Career guidance, burnout prevention, time management, and mentorship that considers you as a person — not just a clinician.
We also talk honestly about what to do if you’re not getting this level of mentorship where you work — and how to approach your career strategically instead of hoping things improve on their own.
🔍 Looking for a clinic that prioritizes mentorship?
We’ve built a Hiring & Mentorship Map featuring pelvic PT/OT practices — many within the Pelvic PT Rising community — that value training, growth, and long-term career development.
Whether you’re early in your career or years in, this episode will help you identify what kind of mentorship you’re actually receiving — and what you may be missing.
Business Accelerator Program
Are you a business owner looking to take things to the next level in 2026? If so, make sure you check out the Business Accelerator Program - the January cohort is now open for registration!
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
When we’re hiring at PelvicSanity (and we are right now 👀), we always get asked what we’re looking for — and honestly, it’s not what most people expect.
Experience is great…but it’s not everything. In pelvic rehab, years on a résumé don’t necessarily translate to better outcomes, better patient care, or better fit.
In this episode, we’re diving into:
Why “experience” in other specialties doesn’t mean much in pelvic health
How quantity (number of patients treated) and quality (mentorship, environment) matter more than years
Why certifications don’t guarantee great treatment
The kinds of backgrounds that actually help you in pelvic rehab (hint: think Pilates, yoga, massage, or personal training)
Why your first 5 years in the field set your long-term trajectory
We’ll also talk about how the insurance model has devalued experience — paying the same for a 30-year veteran as for a new grad — and why that mindset can hold us all back.
Whether you’re a new grad wondering if you’re ready for pelvic health, or a seasoned clinician questioning your next step, this episode will give you a new perspective on what really matters.
👉 And don’t forget — the PelviCon 2026 Waitlist is now open! Grab your spot at www.pelvicon.com to be first in line when registration goes live.
📈 If you’re a pelvic rehab business owner, our Accelerator Program helps you build a thriving, sustainable, and profitable practice — without burning out. Learn more at www.pelvicptrising.com/accelerator
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
A Standing Assessment is Critical!: An Interview with Christina Prevett
09 Dec 2024
00:56:50
Can't wait for you to hear this interview! We discuss why a standing assessment is so critical, the limitations of a supine exam and the PERF, how to 'stack the deck' for our pregnant patients and what we know - and don't know! - about exercise during pregnancy.
We talk about the power and limitations of research. And we dive into Christina's mission to remove as much fear as possible from pregnancy and post-partum.
Discover what Christina learned from her own pregnancy, diving into research, and conducting her own. This will change your mindset on helping your pregnant patients!
Dr. Christina Prevett
Christina is a pelvic physio, researcher, 'clinician-scientist' and post-doctoral fellow. Her research focus is high-load weight training during pregnancy and she's passionate about removing the fear from the pregnancy and post-partum journey. She's the founder of the Barbell Mamas (https://thebarbellmamas.com/), and make sure you're following her amazing content @dr.christina_prevett
Business Accelerator Program - New Cohort Open Thursday!
Registration for the January Cohort of the Accelerator Program opens on Thursday! If you're a business owner looking to take things to the next level in 2025, make sure to check it out and get on the wait list here: www.pelvicptrising.com/accelerator
See how business owners increased their revenue, boosted their confidence and reduced the overwhelm of building a business!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Why is it so important to get all three of these pillars - Marketing & Sales, Business Systems, and Clinical Excellence - right for a well-running business?
In this 'sode we discuss the three main pillars of business. If only one or two of these are working well, the business is going to take a lot of effort and always feel precarious.
Marketing & Sales - If you don't have a consistent source of leads and are always worried about getting the phone to ring, marketing your practice is vital. We need a systematic plan for marketing to avoid dips and the 'rollercoaster' of business.
Business Systems - If you're feeling overwhelmed or burned out, it's usually because you're lacking systems. We often make up for poor systems with more work and late nights, but that's not sustainable.
Clinical Excellence - If you're having patients drop off, space out their visits, or stop coming in because 'it's expensive', we aren't getting the clinical buy-in necessary.
When all three of these are working well, the business gets much easier to run, grows faster and is actually fun to work in!
Accelerator Program - Registration Opens Dec 12th!
If you know one - or more - of these areas needs work, consider joining us for the January cohort of the Business Accelerator Program!
We've helped 300+ business owners grow their practice and build a business that truly works for them. You can see all the details and real-world results at www.pelvicptrising.com/accelerator.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
More Inclusive Care: A Conversation with Ken McGee
02 Dec 2024
00:50:42
Can't wait for you to hear this conversation with Dr. Ken McGee of B3 Physical Therapy. They have a diverse practice featuring mobile, telehealth and in-office visits.
We discuss a major mindset shift in postpartum care that will change your perspective, supporting parents with feeding, how to make your intake forms more inclusive, the importance of more open-ended questions, and more.
Can't wait for you to learn from Ken on providing better care for people of all genders!
Dr. Ken McGee - B3 Physical Therapy
Ken McGee, PT, DPT, (they/he) is a white queer transmasculine pelvic health physical therapist based in Seattle who owns B3 Physical Therapy. Their mission is to bring greater awareness to the pelvic health needs of the LGBTQIA2S+ community. They enjoy mentoring other rehabilitation professionals to better care for people of all genders and you can follow them @b3ptco for great info!
PelviCon 2025 - Sold Out in 29 Minutes!
We're so excited and grateful to announce PelviCon 2025 sold out in just 29 minutes on Black Friday! For those who are coming, we can't wait to take over a hotel with you and enjoy these incredible speakers together.
If you weren't able to come, there's a wait list on PelviCon right now for both any in-person or virtual options we have - make sure to get your name on that wait list so you don't miss out (www.PelviCon.com).
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
"The Pelvis Moves!": An Interview with Lynn Schulte
25 Nov 2024
00:55:26
In this practical and wide-ranging conversation we discuss why Lynn believes we overlook the bones of the pelvis, the common patterns she sees in post-partum patients and which pelvic floor muscle she pays the most attention to in her evaluation.
We also hear some great questions you should be asking your post-partum patients and discuss the impact of birth trauma.
Can't wait for you to hear this conversation with Lynn Schulte!
If you want to hear the leaders of pelvic health - Michelle Lyons, Taryn Hallam, Sudan Clinton, Fiona Rogers, Stephanie Prendergast, Quiara Smith, Bill Taylor, Grainne Donnelly - speak, make sure you're looking into PelviCon 2025: Elevate!
You can find all the details and get on the wait list at www.PelviCon.com. Tickets go on sale (and typically sell out!) on Black Friday, so don't miss out.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
We Were Wrong About Not Having a Mission Statement
21 Nov 2024
00:24:03
If you're like us, you might have a negative perception of a 'mission statement'. We certainly thought it was dumb for us as a small company.
We had both sat through long meetings to create, or explain, or pontificate about a mission statement before. Usually something created by HR and long, boring and pointless.
But we were wrong to throw away the idea just because the execution is so bad in big companies!
Clarifying your message and mission can help you create content around what you really believe. If you are clear on what you stand for, you'll never have trouble finding topics to talk about! A lot of our struggles to make IG posts, newsletters, or other content come down to not being clear on this.
In this 'sode we talk about how we came to our missions statement for Rising:
"We coach entrepreneurs in authentically creating impactful patient care while building financial confidence and lifestyle freedom."
Each word is carefully chosen and means something to us (and communicates it to those thinking about working with us.
Hope you enjoy this 'sode on how we changed our mind about a mission statement and how important it has been for us going forwrd!
Accelerator - January Cohort!
If you're looking to grow as a business owner in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
We review every application and get back to you, so we'll answer questions and make sure it's the right fit.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
This is something I've heard when teaching and training about how to treat interstitial cystitis (IC): "I don't think they really have IC."
What we usually mean by this is we feel their symptoms are stemming from pelvic floor dysfunction and central sensitization.
The AUA Definition of IC is simply: "An unpleasant sensation (pain, pressure, discomfort) perceived to be related to the urinary bladder, associated with lower urinary tract symptoms of more than six weeks duration, in the absence of infection or other identifiable causes."
So this is really a description of symptoms. If they have any kind of pelvic pain and urinary urgency/frequency without an infection or other medical cause, it is - by definition - correct to call it IC.
This is similar to how someone can have pudendal neuralgia....caused by pelvic floor dysfunction. Vulvodynia....caused by pelvic floor dysfunction. Coccydynia....caused by pelvic floor dysfunction.
Many of the diagnoses we treat are really just descriptors of the condition. So just because pelvic floor dysfunction is the underlying cause, it doesn't mean they don't have the diagnosis!
Now, how you present this to your patient depends on their history with their symptoms and how they perceive the diagnosis.
But if they have those symptoms, among ourselves, we need to stop saying "I don't think this patient really has IC".
PelviCon 2025 - Wait List Open
The PelviCon 2025 wait list is now open! For those who want more info (or know they are coming and want priority registration on Black Friday), make sure you head to www.pelvicon.com and sign up for the wait list!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
We get really honest about the challenges and growing pains in a multi-clinician practice in this 'sode. And we'll make sure to have some advice on how to mitigate them!
But you can really boil down the big challenges into three categories.
Time - You're going to have a huge increase in the demands on your time. You'll be doing more admin work. More marketing. More leadership. More logistics. More training and onboarding. All while still dealing with your own caseload.
Role - The moment you hire, your role in the business changes forever. But it can take time to recognize and assume your new role. You're responsible for filling schedules, training and building systems. Leading a team and providing mentorship. And - as with any new role - we're usually not very good at it right out of the gate!
Financial - Many business owners are surprised when adding staff doesn't increase what they make in the business. We've worked with many business owners who have employees making more than they do! Your profit margin drops, and we often feel we're not making income commensurate with the extra time and patient volume the practice is seeing.
Especially when you're growing, you have a new business every six months. What got you here won't get you to the next mountaintop. We hope this 'sode helps you know you're not alone, and gives you some practical tips as you grow your business!
Accelerator - January Cohort!
If you're looking to grow as a business owner in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
We review every application and get back to you, so we'll answer questions and make sure it's the right fit.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Why I Start Teaching Perineal Massage Way Earlier Than the Research Says
11 Nov 2024
00:22:02
Why do we start teaching perineal massage (and all of our birth prep) earlier than most at PelvicSanity? There are a few reasons.
The first is simple - 37 weeks is considered full term. No one will try and stop it if you go into labor. So we plan to have all of our birth prep complete by then. Any time we get after 37 weeks is just a bonus. We're keeping our people comfortable or reminding them of things we've already covered in those final weeks.
Next, most of our pregnant folks are coming in with other symptoms. So if we're planning to wait until 34 or 35 weeks, our plan to teach perineal massage might get blown up if they have a flare-up of back pain or need other help.
As they get closer to delivery, our people (naturally) get more focused on the baby as well. They are going to more OB appointments, which might get in the way of our plan of care. They're trying to prepare for the arrival of the new addition, and have other stresses as they plan for delivery and bringing the new one home.
Finally, I think we usually oversimply perineal massage. It's not that easy! It's a difficult area to reach. The tissue is often tender and needs to be worked on by us prior to teaching them to do it themselves. They may not want a partner to help or might feel self-conscious about doing this. Remember, not everyone is as excited about the pelvic floor as we are!
And speaking from personal experience, I'm guessing even many of us - as pelvic rehab providers - don't do much for our own perineal massage. So if we're going to emphasize it to patients, we need to give ourselves time to do it!
PelviCon 2025 - Wait List Open
The PelviCon 2025 wait list is now open! For those who want more info (or know they are coming and want priority registration on Black Friday), make sure you head to www.pelvicon.com and sign up for the wait list!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
While many solopreneurs are struggling to fill their schedule, there is also a problem of being 'too busy.' Remember, we are never out of problems as entrepreneurs. Instead, we're just trading one problem for a better one!
So if you're a busy solopreneur, you're often feeling overwhelmed by the demand for your services. Worried you aren't providing the best patient care because you can't offer regular appointments. And dealing with a long wait list for people to get in to see you. You're probably feeling guilty about not being able to provide the care you want for your people.
Remember, the answer isn't to 'panic hire'! Sometimes you might want to stay a busy solopreneur.
And if you do (or you can't find someone to hire), here are some suggestions to make life better:
Honor why you started your practice and keep that in mind as you make decisions
Increase your prices
Set your ideal schedule
Schedule your caseload further out so you can honestly assess your availability
Work only with your ideal patients
Buy back time with admin help
We would love everyone listening to settle into 'Happy as a Little Clam', but it's difficult to do!
And if you're looking to get more settled and grow as a business owner, would love to work with you in the Business Accelerator Program in January!
Accelerator - January Cohort!
If you're looking to grow as a business owner in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
We review every application and get back to you, so we'll answer questions and make sure it's the right fit.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Building an outwardly successful business doesn't mean much if we don't enjoy the journey! In this 'sode we dive into how we can be more content and happy as business owners.
What we all get wrong is thinking we'll be happier in our business when we reach the next milestone. The ideal amount of patients. The next big revenue number. When we hire. We just keep chasing the next thing.
We certainly hit this in building PelvicSanity. In 2019 we had grown from just Nicole to 5 full-time clinicians in just 3 years. We had an admin team and a massage program. But despite all that outward success we were still working constantly, stressing over finances, frustrated with our team, forgoing vacations and time off, and not being true to why we had started the business in the first place.
After working on it ourselves and with 600+ other business owners, we've learned a few things about being happier in business.
1. Financial Confidence. This is more than just financial success or security. It's knowing your numbers. Paying yourself regularly. Setting aside money for taxes and building a buffer account for a rainy day in the business. And being confident your business can provide for you.
2. Time Freedom. Many of us started our own business to have more time freedom. But find ourselves working late, miss pickups, don't take vacation or sacrifice time we'd rather spend with our families, working out, or with friends.
3. Crafting Our Job. We want you to be able to spend more of your time doing what you love in the business and less doing things you don't enjoy.
Accelerator - January Cohort!
If you're looking to grow as a business owner in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more. Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Trying to be everything to everyone is one of the fastest ways to burn out as a business owner.
In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit.
We cover:
Why saying no is one of the healthiest business decisions you can make
How to stop feeling guilty about your rates or not taking insurance
Why having a waitlist isn’t a bad thing — it’s a sign your business is working
How to decide what (and who) you don’t want to serve
Why “niching down” actually expands your impact
🎯 Ready to build a business that truly works for you? Apply for the Business Accelerator Program — our 6-month coaching program that’s helped more than 800 pelvic PT and OT practices create thriving, sustainable businesses. 👉 www.pelvicptrising.com/accelerator
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Paying Your People (Part 4): 10 Mistakes We See Owners Making
31 Oct 2024
00:17:01
Here's the finale to our series on "Paying Your People", where we go over the 10 most common mistakes we see business owners making.
We've already gone over salary vs hourly pay, raises, bonus structure and other tips - make sure to check those out if you haven't already!
Make sure you aren't making some of these mistakes in your practice.
Accelerator - January Cohort!
If you're looking to grow as a business owner in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
We review every application and get back to you, so we'll answer questions and make sure it's the right fit.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
How to ACTUALLY Implement after a Course or Conference
28 Oct 2024
00:18:41
How can you make sure what you learn makes it into your clinical practice? We've all fallen victim to taking a course or hearing something new, but not implementing it with our patients.
On the heels of PelviCon and after coming back from a business conference, we were thinking of exactly how we implement to make sure we put the ideas into practice. After all, if we just learn but don't implement, what have we gain?
Or, put another way....everyone knows, nobody does.
Hope you enjoy the 'sode!
Free Training - Saving Money on Taxes "The Right Way"
Last chance to join us for our free fall training this Wednesday (10/30)! We're helping business owners save money on taxes in an ethical, legal and savvy way.
Register at www.pelvicptrising.com/taxes to join us (a replay will also be available!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Should we be giving raises? How often? And how much? In Part 3 of the series, we dive into all your questions.
From our annual State of Pelvic Rehab survey, we found the following:
41% of employees did not get a raise last year
34% received a raise between 0-3%
So, what should we do as business owners about raises? We believe (and teach) they should be RTF - Regular, Transparent and Fair.
Regular - We believe in an annual raise for your clinicians. If you were an employee and didn't receive one, it was likely frustrating and a negative experience. Importantly, we only discuss these at our annual review. This means we aren't talking about it the other 364 days each year!
Transparent - Your people should know how it's done! We start this conversation in our interviews, and then in our onboarding, 3-month and 6-month reviews. There are no surprises.
Fair - We have the annual raise be a combination of cost-of-living increase (which everyone gets) and a performance-based raise. Especially as your team grows, you want to make sure these raises are fair to each team member.
Remember, the 'raise' can include extra benefits you're giving that year as well! Paid time off, 401k, health stipend, etc.!
We hope this 'sode eliminates some of the uncertainty when it comes time for an annual performance review and raise!
Accelerator - January Cohort!
If you're a business owner looking to take things to the next level in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
We review every application and get back to you, so we'll answer questions and make sure it's the right fit.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Not necessarily a fun 'sode to do, but we wanted to revisit The IC Solution - written almost 10 years ago now - to see what we got wrong or would change if we wrote another edition.
We talk about the book-writing process, how we wrote a good chunk of it in a oceanfront pool in Mexico, and what our goal was for patients.
The book has been the best-seller in it's Amazon category and reached nearly 25,000 patients. And it's something we're incredibly proud of.
A lot of things in the book changed opinions or have aged really well. The American Urological Association added our 'no kegels' rule for treating patients with IC to their 2022 Guidelines.
We showed in the book the evidence for Elmiron helping patients was very weak and almost certainly didn't outweigh the side effects.
There was a major emphasis in the book on 'nervous system upregulation', which we would now call more 'central sensitization', even before much of that research came out.
But three things we got wrong (or would do differently if we wrote it today):
Using more 'trigger point' language than we would today. As it's a patient-focused book we might have left the term in, but our explanation of it would have been very different and focused more on global overactivity.
Vaginal estrogen. If written today, with all the research that has been done, this likely would have it's own chapter or a long section. We didn't have any mention of it in the book.
How to find a great pelvic therapist. Our goal for the book was to get people with IC to go to a pelvic therapist. We didn't put in resources for helping them find one who was a great fit or give them the right questions to ask.
Hope this has been helpful to see how opinions evolve and change. Anything you put out into the world won't be perfect in 10 years - just put it out!
PelviCon Recordings - 1 Day Flash Sale
If you missed the PelviCon recordings, we're doing a 1-day flash sale with a portion of the proceeds benefitting Hurricane Helene relief. You have less than 24 hours - here's the link! www.pelvicon.com/recording
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Paying Your People (Part 2): Bonuses and Profit Sharing
17 Oct 2024
00:24:34
Should you be 'bonusing' your employees?
Generally you'll find bonuses in other fields - lawyers, salespeople, etc. And they can make sense. You're trying to incentivize an employee to work longer or harder with a bonus.
But that doesn't really track in pelvic health. Do any of us believe a clinician is going to provide better clinical care because they get a bonus?
Clinicians provide better care when we provide clinical mentorship, onboarding, training, guide their con-ed and spend time with them as mentors. Throwing money at them in the form of a bonus is never going to improve their clinical outcomes or buy-in.
And bonuses often create resentment if a clinician doesn't earn one, or the amount isn't as high as it was last year. They can be a major profit leak; many business owners who give bonuses don't even know how much their employees are actually making per hour!
You have to implement metrics that really track performance and then be willing to not give the bonus if your people don't hit it - which is a difficult conversation!
And it just complicates the whole thing.
So if you aren't giving bonuses, it's not something we recommend.
If you are, then decide if it's working! Calculate out what you're actually paying on a per-hour or annual basis including all the bonuses. Decide if it's worth changing in your business right now. If so, it's going to be a difficult conversation, but it might need to happen for the long-term health of the business.
Accelerator - January Cohort!
If you're a business owner looking to take things to the next level in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
We review every application and get back to you, so we'll answer questions and make sure it's the right fit.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
This 'sode is all about surviving this turbulent political season. It's based on training we give our staff at PelvicSanity about how to navigate an election and patients who are passionate/anxious/fired up about the political environment.
Let's start with this - talking politics with your patients is never going to go well.
Even if you're on the 'same team', going back and forth about what the 'other side' is doing is only going to rile both of you up.
And if you have political disagreements, you aren't going to change anyone's mind. Especially not while your finger is up their butt!
But with only a handful of days left until an election, it seems almost impossible to avoid this conversations. So how do we navigate them?
1) Be curious. If your patient brings up politics, be curious. Ask more about whether their family agrees with them. How much political TV or news they are taking in. Whether it's helping or hurting their symptoms or issues.
2) Have a 'no politics' policy. You can also just be a little more firm with a 'no politics' boundary. You could say something like: "totally respect your opinion, but with things so polarized I think it's best to steer away from politics and focus on your pelvic health. How have your symptoms been this week?"
3) Shut it down. If your patient says something you feel you can't just let slide - we give an example in the 'sode - it's shutting the conversation down in 1-2 sentences and then immediately redirecting back to them and their care.
We hope this helps navigate these conversations until the election! Remember, it's not about you - while it's great to hold strong beliefs of your own, people on the 'other side' (whatever that is) deserve great care as well.
Accelerator - January Cohort!
If you're a business owner looking to take things to the next level in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Paying Your People (Part 1): Salary vs Hourly for Employees
10 Oct 2024
00:28:42
In this 4-part series, we're doing a deep dive into how to pay your employees. There's a lot of confusion here, and frankly a lot of bad advice. So we're going to dive in over the next month to clear things up!
In this 'sode we talk about some things we shouldn't be doing:
Paying clinicians as contractors instead of W2 employees
Paying a percentage instead of a wage
Having complex payment structures
Not leaving enough margin for the business
But the biggest thing we cover is the pros and cons of paying your employees a salary versus paying per patient.
Salary is most appreciated by our employees. It provides steady income and reduces the number of conversations we have about money. It's also very dangerous for a business that isn't 'full' - there's a huge issue if you're paying a clinician when they aren't working!
Paying per patient is safer for the business owner. If the clinician isn't working, they aren't making money. But it's more stressful for the clinician with a lot of fluctuation in their weekly schedule (and weekly pay).
There's a hybrid model as well, which we call "Base +". This guarantees a 'base' per week while still paying per patient. It can help protect the business while also providing more stability for your employees.
We also talk about the 3 most common mistakes we see and how to avoid them. We hope it helps!
Accelerator - January Cohort!
If you're a business owner looking to take things to the next level in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
We review every application and get back to you, so we'll answer questions and make sure it's the right fit.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Ever found yourself frustrated with a patient who doesn't complete their intake forms? Or a little stressed you won't know what you're walking into?
In this 'sode we hope to reframe your mindset to take out the frustration or anxiety from when you don't have their information prior to their appointment.
We will talk about working upstream to reduce this as much as possible. If you have your own business, this is putting systems into place to ensure we get it as often as possible. If you're in a larger hospital setting, there are still things you can do!
And then we discuss how to work past the negative emotion and soundtracks when a patient doesn't fill out their intake paperwork. We have to let go of judgment and frustration when our patient doesn't do what they are 'supposed to'. Maybe it's a small miracle they are even in your office!
And if you're feeling anxious about not having their paperwork, we'll talk through how to grow in confidence and trust yourself to handle the situation!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Are you feeling like you're on the business 'rollercoaster'? A few good weeks or months, followed by a 'downturn' or a time when leads slow down?
This is not only normal, it's to be expected! Why should business be perfectly consistent? Some of the best business advice we got early in PelvicSanity was from another business owner - "respect the ebb and flow".
We're going to have fluctuations in the number of leads depending on hundreds of factors. We're going to have turnover and fluctuations in our team and how many applicants we get for a position.
There's also fluctuations within ourselves. Our level of energy and motivation can change. Our priorities can shift. External issues with our parents, or our children, or a significant other will arise.
1. Facts, Not Feelings
If you've ever been in any of our mentorship programs, you've heard us say 'facts, not feelings.' Assess the situation objectively - is this really a 'downturn' or are you just stressed?
2. Respond, Don't React
Assess the situation and respond accordingly, but don't jump to 'react' without thinking. This is how we end up making poor business decisions like wasting money on FB Ads or panic-hiring someone to help with 'marketing'.
3. Borrow Perspective From a Business Coach
To us, this is one of the most important things we can do as business coaches - give a longer-term perspective and help keep you on the right track!
PelviCon 2024 - Last Chance for Recording!
If you couldn't make it in person this year, you can still get all the newest information from the top minds in the field! You'll get 14 unique talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 15 contact hours! Today (10/3) is the final day to get the recording at www.pelvicon.com!
Accelerator Program
If you're a business owner looking to get off the 'rollercoaster', smooth out your growth and take things to the next level in 2025, make sure you're joining us for the next cohort of the Biz Accelerator Program! You can apply and get on the wait list at www.pelvicptrising.com/accelerator.
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Finding that patients aren't finishing the homework you give or aren't following through on what they said in your appointment? Try spending more time coaching them to overcome barriers.
Our job isn't to just dispense advice, ideas and exercises! We need to make sure our patients can actually follow through and get them done. As as rehab providers, we often don't realize how difficult the things we're asking our patients to do are FOR THEM.
We talk through examples we've seen in training our staff at PelvicSanity, including things like having patients do a bladder diary, see a mental health therapist, do their home exercise program, or get notes from a test from a physician.
While all of these seem straightforward to us, that's only because we live this stuff every day! We don't understand the barriers our patients have. So we need to ask!
We might spend 30 seconds talking about an exercise and up to 10 minutes working through the challenges the patient would have in doing it themselves. That's how we get compliance!
Too often we find ourselves rushing through our sessions - we actually need to slow down in order to help our patients overcome these barriers.
PelviCon 2024 - Last Chance for Recording!
If you couldn't make it in person this year, you can still get all the newest information from the top minds in the field! You'll get 14 unique talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 15 contact hours! Get it at www.pelvicon.com!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
This week’s Nicole’s Nudge is all about appreciation. It’s easy to think positive thoughts about our colleagues, mentors, or peers in the pelvic health field—but how often do we actually tell them?
Expressing gratitude not only lifts them up, but it activates the gratitude centers in our own brains as well.
Nicole’s Nudges are quick, actionable challenges designed to strengthen both your clinical practice and your connection to the pelvic health community.
Your challenge: Pick a pelvic PT or OT—someone you work with, someone online, a mentor, or even someone who answered your questions—and tell them how they’ve impacted you. Whether it’s in person, by DM, or in an email, these small acts of appreciation ripple through our profession.
➡️ Explore more clinical resources to support your growth at www.pelvicptrising.com
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
With our negativity bias, it can be hard to talk about what we're proud about! We see this with clinicians at PelvicSanity and with those we mentor in their own businesses.
So here we are, practicing what we preach!
We'll talk about things like creating a 'Feeding & Family room' (which we hope becomes the norm at conferences and con-ed courses). Why we're so proud of speakers we've selected. How we create connection and community, and why the feel and intimacy of the event is more important than the overall size.
Hope you enjoy this short, PelviCon-focused 'sode as PelviCon kicks off!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Why do we - as pelvic rehab providers - deserve and need our own conference?
As we close in on the start of PelviCon '24, we discuss why PelviCon started and what you'll be surprised to know about the conference.
We're really about 3 things at PelviCon
BY and FOR pelvic rehab. PelviCon was the first-ever conference both by and for pelvic rehab. All of the speakers are clinicians. It was the first conference to bring in both PTs and OTs under the 'pelvic rehab' banner. Our specialty deserves it's own conference - one that leaves us feeling inspired!
Practical Takeaways. We want this to be a practice-changing experience for everyone who attends. Each talk has practical takeaways you can implement on Monday with your patients.
Connection. We want to facilitate the kinds of conversation and connection that create the 'magic of being in the room.' We include breakfast and happy hour in the conference so there's time to connect. We choose a venue with plenty of little alcoves to sneak away to chat. There's an app for the conference to help attendees connect.
We talk about some of the other things you'll be surprised to learn - that it's a year-long labor of love, how speakers are chosen, why 'color manuals' has become a metaphor for what we believe and why we need to rent a U-Haul for the conference.
If you're coming - can't wait to see you in person! Bring the noise, the energy, and be ready for a great time of nerding out together!
PelviCon 2024 Recording - Final Days for Pre-Sale Discount
If you couldn't make it in person this year, make sure you get the early bird discount on the recordings! You'll get $50 off (only $347) on 14 unique talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 15 contact hours! Get it at www.pelvicon.com!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Considering discovery calls, doing them now or thinking you might be missing out on them? Check out the full 'sode to better understand the conversion process!
The first thing to recognize is where these 'discovery calls' - which are really sales calls - come from. They come from the 'ortho bro' model and selling big packages.
Here's why we aren't a fan:
1. It's inconvenient for patients
You're creating an extra barrier for patients. Instead of just filling out a contact form, they have to find a time on your schedule that works. They have to decide to spend a half hour of their time with you and wait days/weeks to even know if you can help!
What's actually happening is many patients are seeing this on your website, looking at the times and then disappearing instead of booking.
2. Gives the wrong impression of pelvic health
What other doctorate-level medical professional does a 'discovery call'? Good luck getting your urologist on the phone to see 'if you're a good fit!'
If we're trying to normalize pelvic rehab, it's the wrong impression to be sending.
3. It's not sustainable for a growing business
This might be feasible when you're small and growing slowly....but if you're doing this, you're costing yourself the leads that could help you grow faster!
But once you're busy, these discovery calls take time away from patient care. And if you're trying to outsource these to your clinicians, they are going to struggle and resent it.
Patients can still feel heard and taken care of. You just need a good phone script, NOT a discovery call!
Accelerator Program - New Cohort January 2025!
If you're a business owner looking to level up your business, make sure you're on the list for the next cohort of the Accelerator Program! You can check it out here, and the next group starts in January! www.pelvicptrising.com/accelerator
PelviCon 2024 - Early Bird Closing Soon!
Get $50 off (only $347) on 14 unique talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 15 contact hours! Get it at www.pelvicon.com!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Nervous About Seeing a Patient Who Has Been to Another Pelvic PT/OT
16 Sep 2024
00:31:46
Ever feel a little worried or extra pressure when seeing a patient who has already been to another pelvic PT/OT?
Here's the secret:
We care a lot about the patient's experience, thoughts and what they feel like was beneficial.
We don't care at all about what the other provider thought or was working on
In fact, a lot of times these patients are easier because they know what has worked in the past and what they didn't like. They're literally telling you exactly what they're hoping for and expecting from your session!
We ask early on in the session about their experience with their previous provider. If you aren't asking about this on your intake form, make sure you are!
Now if the patient is coming from another provider, either they a) had a great experience, loved the person and aren't able to go to them for some reason outside their control, or b) weren't getting better and having great results.
Either way, you're not just going to duplicate what that other provider was working on!
You're bringing your own experience, evaluation, skills and treatment philosophy to the person.
And this means you don't have to 'connect' or 'collaborate' or reach out to a past provider!
Check out the full 'sode for all the details - you don't have to feel intimidated when seeing a patient who has been to another provider!
PelviCon 2024 - Recording Tickets Now Open!
If you couldn't make it in person this year, make sure you get the early bird discount on the recordings! You'll get $50 off (only $347) on 14 unique talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 15 contact hours!
Get it at www.pelvicon.com!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Pelvic Health Education: An Interview with Amanda Homen of PHS
12 Sep 2024
00:43:35
Excited for this conversation about pelvic health education with Pelvic Health Solutions, the Title Sponsor of PelviCon 2024!
We interview lead instructor Amanda Homen and have a wide-ranging conversation you won't want to miss.
We discuss incorporating trauma-informed care into every level of pelvic education, pros and cons of online education, the challenges of creating entry-level pelvic health education, and more!
Pelvic Health Solutions
The title sponsor of PelviCon 2024 and a huge supporter of PelviCon and pelvic rehab in general, excited for you to hear this interview with instructor Amanda Homen.
If you're joining us in-person, we can't wait to see you! Make sure (if you're staying Sunday) you've registered for Michelle's post-con talk.
If you couldn't make it in person this year, make sure you get the early bird discount on the recordings! You'll get $50 off (only $347) on the talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 14 contact hours!
Get it (starting today!) at www.pelvicon.com!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
What We Get Wrong about OAB: An Interview with Taryn Hallam
09 Sep 2024
01:06:45
A dynamic speaker and teacher, Taryn has personally educated more clinicians in fitting pessaries than anyone else in the world! She's fresh off an 11-city US 'tour' where she taught hands-on pessary fitting this last year. And she's returning to PelviCon by popular demand!
In this 'sode we discuss her PelviCon topic - overactive bladder (OAB) - and what all of us are getting wrong as we treat patients dealing with this syndrome.
Another big theme of this conversation (and Taryn's sold-out Pre-Con at PelviCon) is how to empower our pregnant patients.
We also discuss where US rehab providers are ahead and behind of the rest of the world, what was most surprising about her first PelviCon experience, and how she has worked to combat the 'heaviness' of our profession.
Don't miss this incredible conversation, and Taryn's extended PelviCon presentation will be a part of the recording!
Taryn Hallam
Founder of the Women's Health Training Associates (WHTA) in Australia, Taryn has trained more rehab providers than anyone else in fitting pessaries. Make sure you check out her information and annual Research Update at https://www.whta-members.com.
PelviCon 2024 - Recording Tickets Now Open!
If you're joining us in-person, we can't wait to see you! Make sure (if you're staying Sunday) you've registered for Michelle's post-con talk.
If you couldn't make it in person this year, make sure you get the early bird discount on the recordings! You'll get $50 off (only $347) on the talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 14 contact hours!
Get it (starting today!) at www.pelvicon.com!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Getting Confident as First-Line Providers: An Interview with Michelle Lyons
02 Sep 2024
01:04:52
Leading educator, thinking and pioneer in our field, Michelle is the first 3-time PelviCon speaker and you won't want to miss this wide-ranging conversation!
We take a deep dive into menopause, hormone replacement therapy and what we - as a pelvic rehab profession - are still getting wrong about menopause.
Michelle talks about how to have a more collegial relationship with physicians and own our own areas of expertise. We need to have the knowledge and confidence if we want to truly be first-line providers!
You'll hear clinical pearls about cycle tracking, the importance of (o)estrogen throughout the body ("no system is not influenced by estrogren"), and more.
We also have a detailed conversation about vaginal estrogen and why it needs to be 'both-and' with pelvic floor therapy, not 'either-or.'
In this 'sode we announce Michelle's PelviCon topics (they are going to be incredible!) as well.
If you're joining us in-person, we can't wait to see you! Make sure (if you're staying Sunday) you've registered for Michelle's post-con talk.
If you couldn't make it in person this year, make sure you get the early bird discount on the recordings! You'll get $50 off (only $347) on the talks from 8 world-class speakers, the PelviCon e-manual, and a Certificate of Completion for 14 contact hours!
Get it (starting today!) at www.pelvicon.com!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
We know it can feel daunting and discouraging (especially as a newer pelvic rehab provider) how much there is to learn! This 'sode came from a listener comment.
She was expressing frustration with how her entry-level courses didn't really prepare her for the way clinicians actually treat.
We talk about the challenges of doing an introductory course in pelvic health (it's certainly not easy). How it can lay a foundation, but we also shouldn't expect to be 'ready to go' after a single weekend course. And how those courses often don't acknowledge how much is missing or left out from just a basic course!
So if you're feeling a little discouraged by how much there is to learn, make sure to check out this 'sode!
The Gold Standard is Ongoing Mentorship
Ultimately, the gold standard is working somewhere you receive extensive onboarding and ongoing mentorship. There's no substitute for being able to ask specific questions to a mentor as you grow in your career.
So - if you can - prioritize working somewhere that will invest in mentorship for you. If you've been promised mentorship and aren't receiving it, make sure you're standing up for what you were promised.
Other Suggestions
If you aren't able to work somewhere you're getting ongoing, specific and helpful mentorship, you aren't alone! Here are some other suggestions to help.
Use what you have! When you know better, you do better. The interviews we've had with PelviCon speakers are great examples of this. All of them have grown and changed over the course of their careers!
Utilize Free Resources. There's no better time in the history of the world to be a pelvic rehab provider! There are incredible podcasts, interviews, Facebook groups and other resources that didn't exist even 10 years ago. Take advantage!
Choose Con-Ed Wisely. There's a compound interest to learning early in your career, where you take that knowledge and apply it to every patient you work with. Take con-ed early in your career. Spend your own money if you have to (and if you can). And don't just take the next in the basic series if that isn't serving how you want to treat patients!
PelviCon Recording - Open Monday!
If you aren't able to join us in-person this year, make sure you're on the early bird list for the recording! You'll get all 8 incredible speakers, 14 different topics, lifetime access, the PelviCon e-manual and an incredible learning opportunity from the best minds in pelvic health!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
The Courage to Have an Opinion: An Interview with Gráinne Donnelly
26 Aug 2024
00:58:03
Probably best known for creating the first 'Return to Run' protocol, Gráinne is a clinic owner, clinician, researcher, podcaster and editor of a peer-reviewed journal. We can't wait to have her join us at PelviCon!
In this 'sode we discuss how she had the courage to post her ideas about returning to running for post-partum moms, what she's learned about research from publishing herself and being the editor of a journal, and balancing a successful career and parenthood.
We take a detour into an amazing clinical pearl as Gráinne describes exactly how she explains diastasis recti to her patients in a clear way without inducing additional fear.
We also announce her PelviCon topics - they are going to be amazing! - and hear more about how to have the courage and confidence to state your opinion publicly (and be willing to accept the criticism that can come with it!).
If you weren't able to join us in-person this year, make sure you're on the 'early bird' list for recording tickets! You'll save $50 and get lifetime access to all of our speakers, topics, the PelviCon e-manual with references and resources and a Certificate of Completion for con-ed!
If you couldn't make it this year, the recordings of all the talks, the PelviCon Manual and other resources will be available for pre-sale starting in September. All info at www.pelvicon.com and follow @pelvicon_official!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
The short answer? No! You don't need to market to physicians to have a thriving practice.
The full answer is a lot more nuanced. If you don't market to physicians, you're leaving a lot on the table. And it is possible to get past the gatekeepers and form great relationships as colleagues.
If you're struggling to market to physicians but know you want it to be part of your practice, make sure to check out this 'sode.
We will talk about making sure you're not buying lunch, how to answer the question 'what insurances' do you take' and the best ways to approach any referral source to build a long-term relationship.
'Lighten the Load' in Your Business
If you're a business owner (or wannabe), we know how difficult the journey can be. We've worked with 600+ businesses to make the process easier, help you avoid mistakes and build a business that works for you. Head to our Business Resources (www.pelvicptrising.com/business) to see how we can help!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Spooky Things in Business: What Should (and Shouldn’t) Scare You as a Practice Owner
30 Oct 2025
00:34:24
It’s spooky season — and there’s nothing scarier than running a business sometimes.
In this Halloween-themed episode, we break down what should actually scare you in business (and what’s just a fake jump scare).
We cover: 👻 The “fake” fears — bad reviews, competition, scary letters, and other harmless haunts 🩸 The real monsters — bad onboarding, toxic employees, moving goalposts, and losing alignment 🎃 How to face your business fears with clarity and confidence
🎯 Ready to stop fighting imaginary monsters and tackle what really matters?
Join the Business Accelerator — our 6-month program helping pelvic PT and OT owners create systems, structure, and sanity. 👉 www.pelvicptrising.com/accelerator
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
It's Not 'Weak vs. Tight' Pelvic Floor: An Interview with Sinéad Dufour
19 Aug 2024
00:58:08
Leading researcher, educator and clinician, Sinéad Dufour discusses how to avoid the false dichotomy of 'weak vs tight' pelvic floor.
Perhaps best known for her seminal research on the link between low back pain and pelvic floor dysfunction, Sinéad goes through the origin of her research and what we still get wrong when we interpret her results.
She discusses how we can both present a 'menu of options' for patients while still recognizing that 1:1 care with an internal exam is the gold standard of treatment.
And she talks about why attending conferences is one of the best way to stay up-to-date on what is going on in the field.
We also talk about her clinical philosophy, what 'evidence-based' really means and how a younger clinician can improve their knowledge and skills.
Sinéad Dufour
Sinéad is a professor at McMaster University, a co-founder of The WOMB, and a leading educator and researcher in the field. Make sure you're following her @dr.sinead.
PelviCon 2024!
If you weren't able to join us in-person this year, make sure you're on the 'early bird' list for recording tickets! You'll save $50 and get lifetime access to all of our speakers, topics, the PelviCon e-manual with references and resources and a Certificate of Completion for con-ed!
If you couldn't make it this year, the recordings of all the talks, the PelviCon Manual and other resources will be available for pre-sale starting in September. All info at www.pelvicon.com and follow @pelvicon_official!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Anyone else have a hard time with delegating to others? Learning to lead a team is a whole new skill.
In fact, many of the traits that bring success as a solopreneur - a touch of perfectionism, wanting control over the business, being 'in the weeds' on every aspect of what you do - actually make growing beyond yourself more difficult!
What got you here won't get you there.
But this is a skill set that you can learn - it doesn't have to be trial and error. And if you want to grow, you'll have to get better at this. The three biggest mistakes we see with delegation:
Not delegating at all. If you've found yourself saying "no one can do it as well as I can' or "Well, I'm used to doing it...' or 'It would be more trouble to find someone' you're often in this category.
Abdicating responsibility. This is when you just throw a problem at someone else like a hot potato.
Purgatory of micromanagement. The worst of both worlds - you barely allow yourself to delegate, and then look over the shoulder of your person as they do the work. Y
Instead, three things that make delegation work:
1. Choose wisely what to delegate. Spend time to decide what you can - and can't - delegate.
2. Support your people! This is where onboarding and training is so important. Make sure you're giving someone the tools they need to be successful.
3. Accountability. You need to have a metric or way to determine if it's going well! If you're just giving a task and hoping it gets done, you aren't really delegating.
We hope this helps! Leading a team is a brand new challenge for most of us, but it can be fun, rewarding and certainly vital if we ever want to grow.
'Lighten the Load' in Your Business
If you're a business owner (or wannabe), we know how difficult the journey can be. We've worked with 600+ businesses to make the process easier, help you avoid mistakes and build a business that works for you. Head to our Business Resources (www.pelvicptrising.com/business) to see how we can help!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
It's Not Pain Science vs. Manual Therapy: An Interview with Bill Taylor
12 Aug 2024
00:56:54
From his early days with Riverdance to the Scottish Ballet to his own practice and teaching all over the world, you won't want to miss this conversation with PelviCon speaker Bill Taylor!
For us pelvic health nerds, this conversation is absolutely gold!
We talk about how long a plan of care needs to be ("it takes until it's done"), treating to redundancy, and how we are all blessed to work in pelvic health.
Bill shares how his background working with hypermobile dancers and athletes has informed his practice.
We have a fantastic discussion about the complex interplay between what we know about pain science and manual therapy and how to think about those in a more holistic manner.
And we announce Bill's PelviCon topics - you aren't going to want to miss this conversation (or his PelviCon 2024 talks!).
Coming up September 27-28th! The 'Super Bowl of Pelvic Rehab' as one participant called it - incredible speakers, great community and the magic of being in the room.
If you're coming, make sure you've reserved your add-ons and start getting excited!
If you couldn't make it this year, the recordings of all the talks, the PelviCon Manual and other resources will be available for pre-sale starting in September. All info at www.pelvicon.com and follow @pelvicon_official!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Business owners (or wannabes) - we're getting tactical today! Don't skip this 'sode just because it doesn't sound sexy...it might save you tens of thousands of dollars in your business over the next few years.
As business owners, we actually get a ton of tax benefits that a regular employee does not. One of those is the ability to choose how we are taxed.
This is all about the payroll taxes (~15%) we are all required to pay. When you were an employee, your employer contributed half of those (7.5%) and you contributed the other half (7.5%). Now that you're acting as both, you can owe 15% on every dime of profit you bring in if you're taxed as a sole proprietor (regardless of whether you're a sole prop, LLC, P-LLC, PC, or corporation).
However, if you elect to be taxed as an S-Corp you only pay payroll tax on what you actually put through payroll. This just has to be 'reasonable'. And the rest is 'pass-through' income, meaning you don't pay payroll taxes on it!
Generally our recommendation is if you're expecting $70-80k in profit, it absolutely makes sense to move to an S-Corp.
Just as an example. If you bring in $100k in profit over the year and are taxed as a sole proprietor, you pay 15% of that in payroll tax (and THEN still have to pay income tax!). That's $15,000 in taxes.
But as an S-Corp, you could pay yourself $50k through payroll. That's taxed at 15% (the government always gets theirs), but the remaining $50k is 'pass-through' income. This means you just saved $7,500 in taxes!
Now you might have to pay an additional $2k or so for tax prep for an S-Corp, but you're still saving more than $5,000 per year. Added up over a decade, even if you aren't growing, it's more than $50,000 in tax savings!
'Lighten the Load' in Your Business
If you're a business owner (or wannabe), we know how difficult the journey can be. We've worked with 600+ businesses to make the process easier, help you avoid mistakes and build a business that works for you. Head to our Business Resources (www.pelvicptrising.com/business) to see how we can help!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Post-Prostatectomy, Peyronie's Disease, and Men's Health: An Interview with Jo Milios
05 Aug 2024
00:49:54
One of the most influential thinkers and voices in men's pelvic health, Jo Milios is sharing her research and treatment techniques at PelviCon this year!
In this fantastic conversation we discuss what it's really like to treat men in the clinic, apprehensions about working in men's pelvic health, collaborating with urologists and surgeons, how to 'pre-hab' for prostatectomy surgery, treating Peyrnonie's disease and much more!
You'll also hear about Jo's research and some of her initiatives that are changing the game in men's health and post-prostatectomy treatment.
Make sure to check out this interview; it's going to whet your appetite for PelviCon 2024!
Coming up September 27-28th! The 'Super Bowl of Pelvic Rehab' as one participant called it - incredible speakers, great community and the magic of being in the room.
If you're coming, make sure you've reserved your add-ons and start getting excited!
If you couldn't make it this year, the recordings of all the talks, the PelviCon Manual and other resources will be available for pre-sale starting in September. All info at www.pelvicon.com and follow @pelvicon_official!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Consolidate Your Schedule and Work the Hours You Want!
01 Aug 2024
00:26:56
One of the reasons many of us started a business was time flexibility. But how many of us are really taking advantage of it?
Maybe you're starting earlier than you want, or working later, because patients 'need' those time slots.
Or you're spending 30 hours a week at the office but only seeing 12 patients.
Or working straight through your lunch.
Or adding patients at times you would rather be home with your family.
We've all been there! But it's ok to be a little selfish in your business!
In this 'sode we go through how to build a schedule that really works for your life. How to prioritize what's most important during this season. How to make your weekly schedule more consistent and organized. And how to make each day more productive.
One of our greatest gifts as a business owner is the ability to change our schedules to suit our lives...and yet many times we're just working the same old hours!
Optimize for what's important, consolidate your work times and embrace the time flexibility of owning a business!
'Lighten the Load' in Your Business
If you're a business owner (or wannabe), we know how difficult the journey can be. We've worked with 600+ businesses to make the process easier, help you avoid mistakes and build a business that works for you. Head to our Business Resources (www.pelvicptrising.com/business) to see how we can help!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Trust Your Clinical Intuition: An Interview with Yeni Abraham
29 Jul 2024
00:48:18
A trailblazer in pelvic rehab for supporting patients during their fertility journey, Yeni is going to be a 2-time PelviCon speaker and back by popular demand!
She brought the house down last year, and can't wait for you to hear about her PelviCon 2024 topics. Just like last year, they are areas where we often feel uncomfortable and need more information to best serve our patients.
In this dynamic conversation we talk about Yeni's teaching in fertility, challenges with reproductive rights in our current political climate, and how to develop and trust our clinical intuition.
Make sure to check out this interview; it's going to whet your appetite for PelviCon 2024!
Coming up September 27-28th! The 'Super Bowl of Pelvic Rehab' as one participant called it - incredible speakers, great community and the magic of being in the room.
If you're coming, make sure you've reserved your add-ons and start getting excited!
If you couldn't make it this year, the recordings of all the talks, the PelviCon Manual and other resources will be available for pre-sale starting in September. All info at www.pelvicon.com and follow @pelvicon_official!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
We're told (ironically, often in paid ads!) paid advertising is the 'magic bullet' to getting the phone to ring in our clinics. But is that true?
In this 'sode we dive into the challenges with IG and FB ads. The fundamental problem? No one is going on social media hoping to be hit with an ad to fix their incontinence!
And especially for a high-ticket item like a ~$200 initial evaluation.
So that leads to two options for ads. One is the 'Group-On' model, where you offer an absurdly low initial evaluation price (think ~$40) and then try to 'upsell' when they get into your clinic. For most clinicians this feels salesy, changes your business model, brings in the wrong type of clients, and certainly doesn't work if you have staff.
The other option is the 'Funnel Method.' You get them to sign up for a free PDF. Then you send a boatload of marketing emails in a sequence, trying to cultivate them, get them on a discover call, have them buy a $12 e-book, and finally ask them to come in for an evaluation.
It's really hard to make either of these strategies work!
And we often forget the opportunity cost - what could we have done with the same budget and effort in another area of marketing? Usually the answer is we could have been a lot more effective and built a long-lasting marketing opportunity instead of relying on paid ads.
'Lighten the Load' in Your Business
If you're a business owner (or wannabe), we know how difficult the journey can be. We've worked with 600+ businesses to make the process easier, help you avoid mistakes and build a business that works for you. Head to our Business Resources (www.pelvicptrising.com/business) to see how we can help!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
We Should All Be Oncology Rehab Providers: An Interview with Alex Hill
22 Jul 2024
00:44:56
Incredible conversation with PelviCon speaker Alex Hill! She might be the only person in the country double-board certified in both oncology and pelvic health.
We introduce her PelviCon topics, what every rehab provider needs to know about oncology care, how to better help the trans population, and Alex shares her clinical superpower!
Don't miss this wide-ranging conversation and pick up on clinical pearls from someone who is truly trailblazing in our field.
If you're going to be joining us at PelviCon, can't wait to see you and for you to hear Alex in-person! If not, make sure to grab the recording when you can (pre-sale recordings start in September).
Coming up September 27-28th! The 'Super Bowl of Pelvic Rehab' as one participant called it - incredible speakers, great community and the magic of being in the room.
If you're coming, make sure you've reserved your add-ons and start getting excited!
If you couldn't make it this year, the recordings of all the talks, the PelviCon Manual and other resources will be available for pre-sale starting in September. All info at www.pelvicon.com and follow @pelvicon_official!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
How much of our daily lives as rehab practitioners is dictated by insurance companies?
Whether you're a current (or future) business owner or a clinician in an insurance-based world, it's important to realize how much insurance companies control.
Those of us in the cash-based world talk a lot about how insurance dictates care. But what do we really mean by that?
In this 'sode we go through how insurance companies shape the landscape of pelvic rehab.
They shape the finances of rehab business. They limit how much businesses can be paid. They put a cap on how much employees can make. And they incentivize practices to have aides, students or modalities reduce costs.
They shape how long we can see patients for by limiting the number of reimbursed visits. Insurance also limits the length of the session (maxing at an hour). And it dictates who we can see - no wellness, no healthy birth prep or anyone who doesn't have an impairment or issue.
Finally, they dictate how we document, which EMR we have to use and the hours and hours of extra paperwork each clinician needs to complete.
This isn't to say that working in an insurance-based practice is bad - it's absolutely necessary and important. But we should realize what hoops we're jumping through just because an insurance company says so!
Business Resources
If you're a business owner (or considering it), make sure to check out our amazing business programs at www.pelvicptrising.com/business. We've now helped more than 600+ PTs and OTs in the pelvic rehab space start and grow their practices!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
In this Nicole’s Nudge, we’re focusing on the nervous system—and why it should be part of every evaluation and treatment plan.
There isn't a single pelvic health condition the nervous system doesn’t influence.
We’ll discuss different ways to introduce nervous system concepts depending on your patient’s personality type, how to make this clinically relevant, and why consistency is key.
Nicole’s Nudges are short, practical episodes designed to help you refine your skills and return to the core principles of pelvic health care.
Your Challenge: Start each session with every patient - yes, every patient - with a nervous system intervention. See how it changes your session!
Vagus Nerve Masterclass
If you'd like more resources for nervous system treatments for your patients, make sure to check out the Vagus Nerve Masterclass. Bite-size, with recorded techniques and only $47 for lifetime access!
www.pelvicptrising.com/vagus
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Finding Your Tribe of Practitioners for Multi-Disciplinary Care
15 Jul 2024
00:24:30
One thing the recent Vulvodynia Symposium did (and you can still grab the recording if you haven't already) was remind us of the amazing practitioners who are out there.
We're often frustrated with physicians or other members of the medical profession for negative patient stories and interactions. And it's definitely valid to be frustrated when a patient reports being dismissed or brushed off!
But this is a reminder there are some incredible, deeply thoughtful, caring and skilled specialists out there! In this 'sode we go through how to 'find your tribe' and create your own network of amazing practitioners who can benefit our patients.
Vulvodynia Symposium
The PelviCon Symposium on Vulvodynia happened on Saturday, and it was absolutely incredible! We all learned from each other and everyone left with a much deeper understanding of the condition and how to work together as a multi-disciplinary team.
If you missed out, there's still a few days left to grab the recording and all of the great information here - https://www.pelvicon.com/symposium. Doors close on Wednesday - enjoy!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Pelvic Health PTs and OTs: Restoring Common Sense to the Conversation
08 Jul 2024
01:04:15
We've noticed the conversation around and between pelvic health PTs and OTs has devolved over time. The pelvic health rehab specialty is growing, and that's fantastic for all of us and our patients. But that also leads to growing pains.
We hope this conversation provides some context, restores civility and gets to back to having productive conversations.
We start by going through some facts we can all agree on. The first is that Pelvic OTs CAN and SHOULD be treating in pelvic health.
You'll have to listen for all the rest!
Multi-Disciplinary Vulvodynia Summit
For OTs, PTs and any other provider working with people with vulvodynia! Registration opens tomorrow (Tues, 7/9)!
Learn from an incredible panel of experts - urologists, OB-GYNs, mental health providers, pain science experts, rehab specialists, and more - www.pelvicon.com/symposium
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Fighting 'Shiny Object Syndrome': An Interview with Jenn Perna
04 Jul 2024
01:02:41
How do we stay focused on what really matters in business?
In this 'sode with Rising Coach Jenn Perna, we discuss how damaging 'shiny object syndrome' can be in the business.
When we start to lose our focus on the reason we started the practice and look for 'easy' answers in business, we dilute our energy and end up going nowhere.
You'll also hear about how Jenn grew Vivid Women's Health, why she elected to keep her clinic focused only on women's needs and how she has optimized the practice to serve her ideal patient population.
You don't want to miss this inspiring story of her rise at Vivid!
Vivid Women's Health
If you aren't already, make sure you're following Jenn @VividWomensHealth (www.instagram.com/vividwomenshealth) and check out her clinic (www.vividwomenshealth.com)
Vulvodynia Symposium
If you treat patients with vulvodynia, don't miss this multi-disciplinary, online symposium! With the leading experts and researchers from all different disciplines, it will change the way you approach this complex condition.
Check out all the details here (www.pelvicon.com/symposium)!
About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).