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Future-Proof Your Speaking Career with AI, Positioning, and Human Connection

Learn how to stay ahead as a professional speaker in an AI-driven world! In this engaging episode, Li Hayes sits down with renowned “Tech Humanist” Kate O’Neill to tackle the burning question: Will AI replace speakers? You’ll find out why dynamic, deeply human skills remain irreplaceable—and how the best speakers adapt to emerging technology without losing their voice.

Explore the secrets behind meaningful positioning (hint: why “two-word” positioning will set you apart), practical ways to use generative AI and research tools to level up your content and audience outreach, and how to stand out in both live and hybrid events. Kate shares her tested framework for finding your “X factor” as a speaker, why authentic relationship-building is your greatest asset, and how to keep your message relevant in a rapidly changing world.

Highlights include how to blend technology with heart, future-ready tips for content creation and delivery, and the importance of presence—onstage and online. Whether you’re navigating virtual formats, trying to break the “2%” speaking barrier, or looking to keep your career thriving for the next decade, you’ll walk away with fresh insights, actionable advice, and renewed confidence.

Episode Overview with Timestamps:

• 00:00: Introduction—big questions facing speakers in an AI era
• 01:41: Are speakers at risk of being replaced by bots?
• 03:14: The “seven badgers in a trench coat” problem with future of work and speaking
• 04:46: Why the best keynote speakers are irreplaceable—and what parts are automatable
• 05:47: Positioning: one-word vs. two-word (and why it matters more now)
• 07:35: The resilience of live events post-Covid
• 10:14: Hybrid, virtual, and in-person events in a climate-conscious world
• 13:20: How to use generative AI in content creation responsibly
• 17:22: Keeping your unique voice and trust in an AI-powered world
• 20:19: Practical examples of using AI tools for industry research and outreach
• 23:53: Should you add more tech to your talk? How to balance customization and universality
• 28:51: The importance of NSA’s Influence conference for speakers
• 30:07: Kate’s actionable “triple-circle” positioning strategy
• 34:08: Sneak peek: Kate’s upcoming book on thriving in a weird, fast-changing world
• 36:26: The one thing Kate would tell her younger self—and why relationships matter most
• 40:03: Closing inspiration—keep showing up on your path to the main stage

A standout speaker website isn’t just about showing off — it’s about proving your value and making it crystal clear why planners should choose you.

Whether you’re building your first site or refreshing an existing one, knowing exactly who you’re marketing to and how to make their decision easy is crucial. In this insightful episode, Li Hayes sits down with Lauren Pibworth, a veteran speaker marketing expert, to uncover what truly matters most on a speaker’s website.

Expect blunt, real-world advice on crafting a powerful promise statement, avoiding common contact mistakes, making your site AI-friendly, showcasing real (not fake) stage presence, and ensuring your story delivers value – not just inspiration. Fast-paced, practical, and full of tough love, this episode is a blueprint for any speaker ready to book better gigs.

Timestamped Overview

00:00 Episode Introduction: Why speaker websites matter02:37 The website as your “home” and proving credibility05:05 Must-have components for a winning speaker website07:20 The #1 starting point: Clarity on audience and offering10:14 Turning your story into a marketable solution13:29 Differentiating between audiences: buyers vs. attendees14:09 Crafting a powerful promise statement vs. just listing topics19:28 What must be above the fold on your site21:32 Contact information dos and don’ts26:22 Why forms are overrated (and risky!)31:15 Additional homepage elements: logos & sizzle reel33:13 Sizzle reels: Don’t fake it—show the real you38:03 Crafting your bio (and why AI won’t save you)40:06 What to include on topic and speaking pages41:43 Making your website AI-search friendly43:29 What meeting planners need and why45:43 Lauren Pibworth’s #1 advice for starting out47:31 Closing remarks and where to learn more

Learn how to heal and avoid speaker burnout.

On this episode of Path to the Main Stage, Li Hayes welcomes burnout expert and keynote speaker Cait Donovan, who unpacks the hidden dangers of burnout—how it sabotages your mind and career—and delivers practical, science-backed strategies to reclaim your focus and effectiveness.

Discover why burnout is more than a mindset issue, how small acts like "peeing when you need to pee" can strengthen your emotional regulation, why resentment is actually your superpower, and how speakers can set boundaries to avoid falling into the resentment trap when booking gigs. If you've ever felt overwhelmed, frantic, or stuck in a loop of giving too much with too little in return, this candid conversation will give you actionable tips and a positive path forward.

Episode Overview

00:00 Introduction and Cait Donovan's background

02:09 Burnout defined by the World Health Organization

04:52 How stress physically changes your brain

06:30 The medical vs. mental aspects of burnout

07:11 Early warning signs and why burnout is hard to prevent

08:57 Difference between stress and full burnout

10:04 Yoga nidra and foundational self-care techniques

13:32 The power of interoception and listening to your body

14:30 Cait Donovan's podcast: Fried the Burnout Podcast

15:52 Step-by-step recovery and the role of resentment

16:21 Patterns that lead to burnout in speakers

18:13 Early stress responses: fight, flight, freeze, fawn, and "tend and befriend"

22:15 Why your network is your best resilience tool

24:28 How resentment signals what needs to change in your business

29:33 The resentment-generosity continuum and pricing for speakers

32:41 Tuning into your body and true self-awareness

35:49 Signs you're heading for burnout and when to get support

37:09 Cait Donovan's advice for her younger self and the permission to ask for help

38:15 Episode wrap-up and key takeaways

Discover how the government could pay you more and faster than you ever thought possible!

In this eye-opening episode, Li Hayes teams up with government contracting insider Tony Chatman to bust the biggest myths about working with government agencies as a professional speaker. From unlocking secret hacks for landing contracts to breaking down step-by-step how to get started, this conversation is packed with actionable insights, expert shortcuts, and the real inside scoop on accessing the world’s largest buyer of professional services.

Key highlights include:

• How Tony Chatman’s first government gig led to over $800,000 in business
• What certifications actually matter (and why most are free and fast)
• Clever ways to bypass bureaucratic bottlenecks and get paid quickly
• How to turn a single free speech into contacts at 80+ government agencies
• The most in-demand topics federal clients are searching for now
• Concrete pitfalls to avoid (hint: skip the giant paperwork traps)

Whether you’re exploring government as a market or ready to level up your speaking career, this episode will change the way you think about selling to the public sector.

Timestamped Overview

[00:00] Show open & intro to guest

[02:21] Why government speaking is a goldmine—and the common roadblocks

[03:11] Tony Chatman’s backstory and first foray into federal gigs

[05:02] How to break in: strategies that actually work

[07:14] Tony Chatman’s first paid government engagement and results

[08:03] Specific steps to get started (certifications, databases, networking)

[13:25] Free gigs, paid gigs, and “speed dating” with agencies

[16:00] The language and topics that unlock government doors

[22:25] How the money flows: contracts, micro-purchases, and SF-182

[26:04] Forms, paperwork, and breaking big fees into smaller contracts

[29:34] Do agencies talk? How word-of-mouth & career moves help

[33:21] Industry associations and the real conference shortcuts

[34:33] Regional offices and the “local” government angle

[36:56] Why you can skip the GSA Schedule (unless you’re going BIG)

[38:29] How and how fast you’ll actually get paid

[39:04] Becoming “uniquely qualified” and closing non-bid contracts

[43:46] Tony Chatman’s #1 advice for breaking into government work today

[44:50] Wrap-up and where to go for more resources

Learn what event planners really want.

In this eye-opening episode of Path to the Main Stage, Li Hayes sits down with veteran event planner and Club Ichi co-founder Liz Lathan to separate the myths from the realities of booking speaking gigs in the business events world. From unraveling the many roles of event professionals to understanding why celebrity name-dropping often doesn’t drive registrations, this conversation gives you the tactical insights you need to boost your own main stage journey.

Key highlights include:

• Why joining the right organizations only works if you know your audience—and why networking alone isn't enough.
• How breakout sessions differ from main stage keynotes in terms of pay and prestige.
• The true value of “exposure” gigs and negotiating for value beyond just a paycheck.
• What planners look for on your website and why one great, clear snippet of you on stage could beat a flashy sizzle reel.
• Behind-the-scenes secrets from major corporate and association events, plus candid advice on publishing authority-building books without harming your brand.
• Liz Lathan’s decades-in-the-industry advice on connecting, influencing, and making sure you stand out with both planners and audiences.

Don’t miss these actionable strategies to help you take your speaking career further, faster.

Timestamped Overview:

00:00 Welcome, introductions, and Club Ichi explained

04:48 Components of event planning & the types of business events

06:18 What “call for speakers” really means and how it works

07:43 How planners actually search and select speakers

10:30 The real value of speaking for exposure

12:22 Who really picks the speakers at events?

13:02 Influence of various roles in event planning teams

14:38 Speaker showcases: how planners discover new talent

15:51 Differences between corporate and association events

18:19 Niching down: why being specific gets you hired

20:23 What planners look for on your website and demo reel

22:44 “Celebrity” vs. content: what actually drives registrations

26:21 How to get noticed if you’re not famous

28:02 Does having a book matter? The good, bad, and risky

33:01 Final advice: what Liz Lathan wishes she knew at the start

36:37 Closing remarks and wrap-up

Learn how to skyrocket your revenue by selling from the stage! 

In this eye-opening episode, Steve Hopper reveals why offering value to your audience doesn't stop with your speech—and why failing to make an offer is a missed opportunity for both you and your listeners.

Li Hayes dives deep with Steve Hopper on practical strategies for selling from the stage, building irresistible offers, leveraging free giveaways through funnels and QR codes, and maximizing your impact (and income) with books and live events.

Whether you're just starting your speaking career or looking to level up your results, this conversation is loaded with actionable advice, confidence-building insights, and a reminder that your story matters—and your audience wants MORE.

Timestamped Overview

00:00 Becoming a successful professional speaker and the importance of selling02:32 What to offer from the stage—and when you can't sell directly05:44 Capturing audience info seamlessly (QR codes & more)07:31 Building and using funnels: what makes a landing page great?12:04 What response rate should you expect from your offer?13:09 Diagnosing and improving weak offers15:24 Should you share the ‘how’ on stage—or just the ‘what’ and ‘why’?16:58 Best practices for selling books at events19:13 Should you host your own events? Pros, cons, and simple tips for success24:25 Charging for your event (or not), and how to keep costs low29:14 Final advice: start small, build confidence, and the biggest overlooked mindset for speakers32:09 The one thing Steve would tell his younger self: understanding your worth34:50 Episode outro and where to connect

What if your flashy speaker reel is actually costing you bookings?

In this episode of “Path to the Main Stage,” Li Hayes sits down with Brittanny Kreutzer, partner at Speaker Exchange Agency and board member of the newly named GSIA, for an unfiltered look into what makes speakers irresistible—or instantly forgettable—to bureaus and clients.

Discover the real insider criteria bureaus use to select speakers, why being authentic trumps being everything to everyone, and why shorter is NOT always better when it comes to demo reels. Brittanny Kreutzer also shares the biggest mistakes speakers make, what “celebrity” status really means in the speaking world, and the genuine power of saying "no" to the wrong stage. Packed with actionable tips on how to elevate your profile, update your materials, and become top-of-mind for bookers, this episode is a must-listen for anyone ready to take their speaking business seriously—and ethically.

Timestamped Episode Overview:

[00:00] Introduction and audience engagement[01:19] What is the International Association of Speaker Bureaus (GSIA)?[05:01] How speaker pricing and ethics are managed[05:56] Training and industry standards for bureaus[07:03] The role and value of speaker showcases[09:03] How bureaus scout and evaluate speakers in person[09:59] What makes a speaker stand out to bureaus[11:40] What bureaus look for on speaker websites[13:26] The pitfalls of AI-generated demo reels[14:52] Aligning topic and expertise with the right opportunities[16:20] Pet peeves: the mistakes speakers make with bureaus[18:52] Positive stories: what makes a speaker great to work with[20:37] Simple yet powerful ways speakers can help themselves[22:06] Are topics or celebrities more in demand? Defining “celebrity”[24:05] Niche fame vs. being broad—nailing your expertise[25:09] Creating exceptional client experiences as a speaker[27:14] When do you need an agent or bureau?[29:08] Speaker success stories and strategic “yes/no”[31:54] When to turn down stages (and why)[32:04] Final advice: stop comparing, be authentic, let demand set your value[34:04] Biggest surprise from a career in the speaking industry[35:42] Show wrap-up and invitation to connect

What if the secret to giving unforgettable talks isn’t perfect slides or endless practice—but jumping into freezing water at 6am and talking to stuffed animals?

In this eye-opening episode, Li Hayes sits down with Darren Virassammy, TEDx speaker with over a million views, to reveal unconventional but powerful strategies any speaker can use to master the stage. From harnessing the power of nature to building mental anchors for nerves and flow, Darren Virassammy shares unique prep routines, explains why the best talks aren’t really about you, and offers practical tricks for both new and seasoned speakers. Learn how to turn chaos into confidence and discover the habits that will actually get you to the main stage.

Timestamped Overview

00:00 Show intro, speaker backgrounds, and the power of nature03:41 Using nature to recalibrate for speaking04:23 Transition: How nature improves public speaking04:43 Preparing talks in wild environments and managing distractions06:55 Going “crazy”—prepping speeches in cold oceans09:46 Tamer exercises: why Darren Virassammy rehearses with stuffed animals12:17 Anchors, visualization, and handling audience nerves14:21 Flow state: using music and familiar habits to get ready18:18 Tricky details: diet, distractions, and managing nerves18:34 Writing vs. delivering: how to make your talk sound natural20:38 Scripting, “killing your darlings,” and time management22:31 The rehearsal valley: from robotic to natural delivery26:08 Crafting and repeating your main idea (“the block” or “hook”)28:33 Adapting to last-minute time cuts—optional blocks and flexibility30:23 Real-world example: making on-the-fly edits at major events31:28 Resilience and mental resets when things go wrong32:02 Advice for beginner speakers: don’t be too literal with outlines33:45 How to truly serve your audience36:36 Using questions to shift perspectives37:51 Individualizing for different audiences and reading the room38:58 Final wisdom: what Darren Virassammy would tell his younger self40:17 Wrap-up, actionable takeaways, and how to grow as a speaker

Are you sabotaging your speaking career by chasing every new opportunity?

Discover why adopting a “hedgehog” mindset—rather than the cunning but scattered fox—is the secret to long-term success on stage.

In this high-impact season four kickoff, Li Hayes reveals a surprisingly simple framework inspired by Jim Collins’ Good to Great, then gives a rapid-fire teaser of the transformative topics coming soon: revolutionary keynote prep, burnout recovery, lucrative government gigs, speaker reels that actually get you booked, how event planners really choose speakers, and mastering sales from the stage.

Whether you’re on your first stage or aiming for the spotlight, get ready for the most practical and inspiring season yet.

Timestamped Overview

00:00 Season 4 intro & welcome

00:22 Li Hayes shares a powerful lesson from "Good to Great"

01:02 The parable of the hedgehog and the fox

01:52 Three keys to sustained speaking success

02:37 Applying the hedgehog vs. fox approach to your career

03:58 Preview: fresh keynote prep methods

04:24 How to recognize, prevent, and recover from burnout

04:47 Cracking the government speaking market

05:02 Why every speaker needs a reel (and how to build one)

05:37 Inside advice from bureau agents and event planners

06:01 Using speaking gigs for sales success

06:24 How to connect with Li Hayes and get coaching

06:59 Closing remarks and next steps

Perfect your pitch and boldly own the stage!

Learn how to step into boldness, pitch yourself with impact, and build a speaker brand that gets remembered. In this high-energy episode, Li Hayes sits down with pitch expert and 13-time national champion Precious L. Williams, the Killer Pitchmaster herself, who lays out exactly what it takes to stand out—whether you’re pitching your next big talk or elevating your value with meeting planners.

Hear how Precious went from pitching with $-400 in her bank account to landing a half-million-dollar deal in just 54 seconds, why being authentically YOU (not another copycat!) is non-negotiable, and how a mohawk, confidence, and grit landed her in national ad campaigns and TV spots. Uncover lessons about the “quiet storm” of introvert pitching, breaking through doubt, connecting powerfully to your audience’s true needs, and why experience matters more than nailing every word. This episode is packed with practical tools for both emerging and seasoned speakers who want to win more business and make an unforgettable impression.

Key Highlights:

• The journey from the mayor’s stage to national media (03:06)
• What makes a killer pitch that gets you booked—and paid (06:46)
• Brand-building tips: dressing the part, using your digital footprint, and standing out with style (33:29)
• The seven deadly sins of speaking and how to avoid them (36:36)
• How to get value from every opportunity—even when it isn’t cash (27:29)
• Why experience always beats perfection on stage (39:38)

Timestamped Overview:

• 00:00: Introduction & the power of boldness in speaking
• 02:12: Precious L Williams’s journey: first speech to mayor, governor, and beyond
• 05:57: The birth of a pitchmaster: pitching with nothing to lose
• 07:19: The $500,000 pitch story and lessons learned
• 14:13: Pitching for all personalities: authentic, not copycat
• 16:40: How to pitch emerging speakers (and what not to say!)
• 20:02: Making your topic irresistible with human connection
• 24:04: Networking boldly through groups & building relationships
• 27:29: Evaluating speaking opportunities beyond the paycheck
• 30:00: How visibility, follow-up, and gratitude fuel more bookings
• 33:29: Why style matters: personal brand, color, and presence
• 36:36: Top speaker mistakes—and how to fix them
• 39:38: Closing advice: experience vs. perfection on stage

Subscribe to Path to the Main Stage and get ready to slay your next stage!

Level up your speaking journey with actionable advice on finding your niche, embracing the grind, and connecting with any audience!

Learn how to navigate the early stages of your professional speaking career as Todd Bertsch joins co-host Li Hayes for an honest and motivating conversation. Discover the importance of focusing on a single niche, why getting "reps" matters far more than getting paid early on, and how to hone your message for real impact. Hear practical tips for building stage-side leads, maximizing audience interaction (including Todd’s signature dance bit!), and preparing for the unexpected with a speaker survival kit. You’ll get clear guidance on crafting a referable keynote, balancing customization, and leveraging feedback to grow.

Todd shares candid stories about the hustle, the difference between speaking to audiences who “want to be there” versus those who “have to be there,” and how to build resilience when things go wrong. Whether you’re just starting out or ready for bigger stages, you’ll walk away empowered to embrace the grind, respect the craft, and find your own spark.

Episode Overview:

• 00:00 Introduction and Todd’s background

• 01:19 Finding your niche and building early experience

• 04:39 The grind: getting reps vs. getting paid

• 08:46 Honing your message and storytelling

• 10:34 Audience-centric speaking

• 13:14 Interaction techniques (including Todd’s dance routine)

• 18:12 Gifts, main stage dynamics, and stage-side leads

• 23:09 Studying the audience and getting quality feedback

• 26:39 Conference vs. corporate audiences

• 29:00 Getting reps and learning from stand-up comics

• 30:06 Customizing vs. crafting your core talk

• 35:47 Speaker survival kit and handling technical issues

• 45:32 The importance of speaker reels and video

• 46:38 Todd’s advice for day-one speakers

• 48:03 Closing thoughts and encouragement

What if the secret to a thriving speaking career isn’t just being the star of the show—but actually being the life of the party holding it all together?

In this episode of the Path to the Main Stage Podcast, host Li Hayes welcomes the dynamic Rob Ferre—professional MC, keynote speaker, game show host, and DJ—who reveals how embracing the role of MC can open new doors, elevate events, and leverage unexpected opportunities in the world of professional speaking.

Rob Ferre shares his unique journey from Walt Disney World Jungle Cruise skipper to running his own entertainment brand, and the surprising reasons why "connecting the audience" is more valuable than chasing the spotlight. Learn the overlooked skills every MC must master, hear behind-the-scenes stories of handling live event hiccups with humor and grace, and get practical advice on building audience trust, effective crowd work, and creatively upselling your offerings.

If you’ve wondered how to break into emceeing, amplify your impact, or just want an insider’s playbook for managing unpredictable moments on stage, this episode is packed with actionable tips and fresh perspectives that may just shift the way you think about your speaking career.

Timestamped Overview:

00:00 Introduction and episode theme

01:04 Rob Ferre’s “life of the party” background and brand story

02:31 How Rob started in entertainment and transitioned to speaking

06:00 Key distinctions: Keynote vs. MC skills

09:46 Crowd work: what it is and how to do it well

11:29 Prepping for the audience and creating “connection activities”

15:38 Creative event openers and setting the tone

17:23 Where speakers can “cut their teeth” and practice new material

19:15 Challenges and improv solutions for MCs

25:27 Building trust with your audience

31:13 Top advice for speakers to improve

34:02 How to design effective games, activities, and case studies

38:58 Pricing, value-adds, and negotiating MC vs. keynote roles

43:00 Skills and opportunities for MCs to elevate events

47:12 Rob’s #1 advice to his former self on systems and processes

48:41 Episode close and key takeaways

Learn how to make yourself a bookable speaker—and land more gigs!

Join Li Hayes as she interviews international speakers bureau veteran Maria Franzoni, who shares the essential strategies and mindset for emerging speakers ready to take their speaking careers to new heights. In this practical and encouraging episode, you’ll discover the secrets behind “The Bookability Formula,” including how to pick the right topic, why being easy to work with matters, and what it takes to be memorable and relevant in today’s speaking landscape.

You’ll hear real-world advice on building your online presence, networking with event planners, and handling the business side of speaking with professionalism. Maria Franzoni emphasizes the importance of humility, quick responsiveness, and tailoring your message to solve genuine problems for your audience. Plus, learn how passion can fuel your success—but only if it aligns with a paying market! Packed with inspiring stories and actionable wisdom, this episode is perfect for anyone charting their path to more (and bigger) stages.

Key Highlights:

• The harsh truth about barriers to entry and why many speakers go hungry (08:26)
• The four essential traits of highly bookable speakers (18:09)
• The critical importance of speedy responses and building trust with event professionals (22:32)
• What planners are REALLY looking for (and what can destroy your reputation) (15:25)
• Video best practices and social media do’s and don’ts (27:05)
• Why humility matters more than ever (33:14)
• Maria’s biggest piece of advice for new speakers (38:49)

Timestamped Overview:

• 00:00: Introduction & Maria’s background
• 01:42: How to get started in speaking
• 04:23: Finding relevant and hot topics
• 06:14: Passion vs. commercial value
• 07:26: Who should be a speaker?
• 09:14: Agent/bureau/manager myths
• 12:07: Assets every speaker needs
• 14:26: Why event planners are risk-averse
• 18:09: Four traits of bookable speakers
• 22:32: “Easy to work with” pitfalls
• 27:05: Video requirements and examples
• 31:07: Current client trends
• 33:14: The role of humility
• 38:49: Maria’s advice for new speakers
• 40:06: Outro and next steps

This episode is a must-listen for anyone serious about their speaking journey. Tune in and take notes!

Learn proven ways to market your book with confidence and build a lasting audience.

In this episode, Li Hayes welcomes back bestselling author and editor AJ Harper, who shares the exact steps that successful authors use to move books—from pre-writing to post-launch.

Discover when and how to start your marketing, why your network and author community matter, how pre-orders and bonuses drive momentum, and the truth behind bestseller lists. Plus: actionable tips to leverage speaking and podcast appearances for book sales, and the one tool every author must develop—a robust mailing list.

If you want actionable strategies to sell your book—and transform your speaking career—this episode lays out the real Path to the Main Stage.

Timestamped Overview:

• 00:00 – Introduction; why this episode matters for aspiring speaker-authors
• 01:12 – When and how to start marketing your book—even before you begin writing
• 03:36 – Distribution, leveraging networks, and why social media alone isn’t enough
• 06:09 – How to test your book’s market value and gauge interest
• 07:47 – The vital role of community and author networks (literary citizenship explained)
• 12:00 – Pre-launch marketing tactics: what works, how and when to use pre-orders
• 15:29 – Understanding publisher support (and why the visible marketing is up to you)
• 17:13 – Email list strategies, crafting incentives and bonuses for readers
• 20:27 – The honest truth about paid advertising (and a smarter alternative: BookBub)
• 24:20 – High-impact launch events: what actually moves the needle
• 28:18 – What to do after launch day: ongoing book marketing and the power of speaking
• 30:42 – Podcasting as a long-term book promotion strategy
• 33:19 – Licensing, derivative works, and adding income streams for your book
• 34:57 – What is a “good” number of book sales? The truth behind author statistics
• 38:29 – The top 5 actions authors must take to sell books
• 40:14 – Unpacking bestseller lists: Amazon, USA Today, NYT, and what it really means
• 45:13 – AJ’s #1 piece of advice for new authors: start building your mailing list now
• 45:56 – Episode wrap-up and resources for authors

Ready to rethink everything about book marketing? Tune in now.

Sell More Books and Build Real Author Success!

In this practical and encouraging episode, Li Hayes connects with bestselling author and editor AJ Harper for a deep dive on book marketing for speakers and authors. You’ll discover the most effective ways to market your book, build authentic relationships, and grow your audience—all while creating real and lasting impact.

This episode is a practical deep dive for any speaker who’s ever wondered:

• Do I really need a book to get on the big stage?
• How long does writing a book that actually helps people... really take?
• Are editors and publishers just gatekeepers, or can you get published on your own terms?

Whether you dream of a New York Times bestseller or just want your first book to matter, AJ Harper demystifies the three publishing paths—traditional, hybrid, and self-publishing—while revealing the step-by-step process that turns your expertise into a book that readers recommend, not abandon.

If you want a book that launches your career, transforms readers, and gets people talking, this unfiltered episode will change your perspective—and your approach.

Episode Overview (Timestamps):

• [00:00:00] – Show intro, why speakers should think about writing books

• [00:01:11] –AJ Harper

  ’s background and publishing expertise

• [00:04:05] – The joy and purpose behind helping authors create impactful books

• [00:06:03] – Workshop approach and top book development mistakes

• [00:08:32] – What is prescriptive nonfiction, and why does it matter?

• [00:09:12] – Book writing timeline, effort, and essential development steps

• [00:13:16] – The importance of testing—don’t just share what works for you

• [00:14:35] – Creating a progression outline that powers the writing process

• [00:16:11] – Combating inner critic “trolls” and the role of word count goals

• [00:18:05] – Should you edit while writing, or power through a messy first draft?

• [00:20:04] – How slow writers (like AJ Harper !) get it done

• [00:21:10] – Publishing paths: Traditional vs. Hybrid (top tier vs. low tier) vs. Self-publishing

• [00:24:19] – Book proposals, agents, and real-life examples from the bestsellers

• [00:28:03] – Substantive editing, production, and the acceptance process

• [00:31:05] – Why a “bad” book hurts your speaking career more than no book

• [00:33:04] – Discovering what your reader urgently needs

• [00:35:18] – The costs of writing and publishing (from classes to ghosts)

• [00:39:44] – Developmental, substantive, and copy edits: why details matter

• [00:41:20] – Can anyone write a book worth reading?

• [00:43:29] –AJ Harper’s #1 advice to her younger self—and every future author

• [00:45:00] – Wrap-up, resources, and episode close

Ready to rethink your book-writing journey? Listen now and get inspired to make your path to the main stage unforgettable!

Learn how to bring humor and improv to any stage!

Unlock the secrets to engaging your audience, no matter your topic, and elevate your speaking game by blending performance skills and comedic elements.

Li Hayes sits down with improv and comedy veteran Pat Dwyer, who shares practical strategies for turning even the most serious subject matter into an interactive, memorable experience. Discover how to test different types of humor, craft shows that capture attention, and connect with any crowd—even the toughest ones.

Whether you’re new or experienced, you’ll walk away with tips to make every speaking engagement a standout performance.

Key highlights include:

• The difference between performance and content—and why your story alone isn't enough (Li Hayes

  shares a horror story of a boring PhD speaker!).

• How to inject humor and improv into any talk, even if your topic is deadly serious.

• Practical strategies for “reading the room,” adapting your style, and using subtle comedy types to unlock engagement.

• The secret “we conversation” and breaking the fourth wall to transform audiences from disconnected listeners into raving fans.

• Behind-the-scenes improv techniques and the “rule of threes” that can turn a group of skeptical pipe-layers (or any tough crowd) into lifelong fans.

• Pat Dwyer

  ’s actionable advice for finding memorable moments in every show—ones that stick with your audience long after the lights fade.

• Plus: How NOT to use a timer, why you must “play to the smartest person in the room,” and what to do when your opener bombs.

Tune in for real-world stories, humor, and expert insights that will help you create truly unforgettable presentations—no matter the topic, no matter the crowd.

Episode Overview

• [00:00:00] Intro & why performance matters as much as content
• [00:02:31] Pat Dwyer's journey from Peace Corps to professional speaking
• [00:05:01] Improv basics, Second City, and the difference between types of comedy
• [00:09:55] Topics Pat Dwyer speaks on and how he adds humor to serious subjects
• [00:11:22] Creating a "we conversation" with your audience
• [00:12:19] Testing types of humor live on stage
• [00:14:27] Adapting in real time (and what happens when you don’t)
• [00:20:12] The rule of threes—pattern disruption and why it makes people laugh
• [00:24:24] Breaking the fourth wall (Magnum PI style!)
• [00:26:12] Why every speaking event is live theater—embracing unpredictability
• [00:27:08] The Backstreet Boys story and unforgettable audience moments
• [00:29:39] Keeping your audience engaged—how to “see” everyone
• [00:32:04] Comedy vs. improv—and how to use both
• [00:35:01] Building your talk like dominoes and taking the audience on a road trip
• [00:39:01] Closing strong—how to end your events and play to your smartest audience member
• [00:42:47] Advice to new speakers: It’s YOUR party!
• [00:43:44] Wrap-up and key takeaways

Get more stages by being more courageous!

Learn how to challenge your inner dialogue as a speaker, refine your keynotes for greater impact, and connect powerfully with any audience. In this inspiring conversation, Li Hayes welcomes Owen Fitzpatrick—psychologist, thought leader, and speaker—who shares practical insights on the psychology of belief, maintaining humility and confidence, and continuously improving your craft. Whether you’re stepping onto your first stage or are a seasoned professional, you’ll discover actionable advice for up-leveling your presence, creating audience buy-in, and customizing your message to resonate deeply.

Discover why “good enough” is an empty metric, how your “inner propaganda” could be sabotaging your voice, and why the best speakers never stop learning—or questioning their beliefs. Owen Fitzpatrick shares insightful personal stories, from overcoming severe self-doubt to thriving as a global speaker, and unpacks the psychology behind connection, audience buy-in, and belief leadership. 

This episode delivers an arsenal of practical, psychology-backed tips for new and seasoned speakers alike. Plus, get a sneak peek at Owen Fitzpatrick’s ground-breaking book "Inner Propaganda" and leave with actionable advice to become not just a thought leader, but a belief leader—on stage, and off.

Episode Overview

• 0:00 –Intro Announcer: Welcome and show introduction
• 0:41 –Li Hayes: Broadening the podcast's audience and introducing Owen Fitzpatrick
• 2:01 –Li Hayes & Owen Fitzpatrick: "Inner propaganda" and the myth of being “good enough”
• 6:33 – The balance between humility and ego in speaking
• 8:32 – Building an “anti-fragile” speaker identity
• 11:13 – The art of winning over an audience (even when they’re tired or skeptical!)
• 15:37 – Energizing the room: stage entrance and exit best practices
• 18:37 – How your words are truly interpreted: Language, belief, and connection
• 24:08 – Customization secrets: How much should you tailor your talk?
• 28:30 – Branding, belief leadership, and building trust off-stage
• 35:49 – Owen Fitzpatrick: His brand, big idea, and upcoming book
• 41:18 – The most important advice for your own path to the main stage
• 43:18 – Show wrap-up and ways to connect

Ready to break through your inner propaganda and bring your message to the world? Press play and step confidently onto YOUR path to the main stage.

What if the secret to skyrocketing your speaking career isn’t just talent or passion—but the systems, strategies, and relentless hustle behind the scenes?

In this episode of Path to the Main Stage, Li Hayes sits down with the dynamic Lamar Tyler—the powerhouse CEO of Tyler New Media and mastermind behind the Traffic Sales & Profit conferences, which routinely draw crowds of over 1,000. Lamar reveals the hard truths and powerful tactics that most emerging speakers completely overlook, including why 50% of speakers are secretly sabotaging their careers by never responding to paid opportunities, and how investing $14,000 in a single coaching day radically altered the course of his business.

Dive deep as Lamar Tyler shares the game-changing importance of marrying passion and purpose with profit, the non-negotiable systems every speaker needs (hint: automation and a solid CRM are just the start), and why your video presence is absolutely critical—no, posting clips won’t stop clients from booking you. He also explains how creating and owning your own stage—online or in person—can be the fastest route to visibility and opportunity, plus the specific way his events grew from just 47 attendees to over 1,300.

Key highlights include:

• The 3 Ps that every professional speaker must embrace to create lasting impact (and lasting income)
• Why coaching is always worth the investment, and how “return on experience” can be as valuable as “return on investment”
• The systems and automations that separate top-tier speakers from overwhelmed amateurs
• Shocking stats about response rates—and why failing to respond to email could be killing your speaking business
• The myth that videos ruin your chances at being booked and the real value of having signature stories (think: “your hit song”)
• The difference between speakers who sell tickets and those who don’t—and why this distinction matters for your fee and career
• How to build, grow, and profit from your own events—even if you start with fewer than 50 people in the room
• Why the best moments and connections happen offstage, and how to maximize every photo, video, and testimonial you get
• The single most important advice Lamar would give his younger self (and any emerging speaker): move faster, ditch perfection, and make your presence known

If you’re ready to leave behind excuses and finally claim your spot on the main stage—this episode is packed with raw insights and actionable strategies that you simply cannot afford to miss.

Episode Overview

• [00:00:00] — Introduction and why Lamar’s journey will inspire you
• [00:01:16] — Passion, purpose, profit: aligning your speaking business for real success
• [00:03:12] — The true ROI of coaching and the value of investing in yourself
• [00:09:15] — Must-have systems for speakers: CRM, automation, and the power of proactive outreach
• [00:14:54] — Brand, visibility, and why your online identity matters more than ever
• [00:19:30] — The importance of video presence and busting industry myths
• [00:23:29] — The “hustle” mindset: creating your own opportunities and building momentum
• [00:27:30] — How Lamar grew his flagship conference from 47 to 1,300+ attendees
• [00:35:26] — Using your own stage to fuel outside speaking gigs and gather marketing gold
• [00:39:38] — Pro tips for leveraging event media and securing referrals
• [00:40:52] — The #1 advice for emerging speakers: move fast, avoid perfectionism, and focus on impact
• 
  

Tune in to discover what most speakers never learn—and how you can truly stand out on your path to the main stage.

Imagine losing $24,000 to a PR scam - but then turning that setback into millions of views and national recognition!

Christina shares the jaw-dropping story of how a freak accident in Canada sparked her first entrepreneurial journey—prompting her to create a medical boot fashion line from scratch. But when a "PR expert" took her money and disappeared, Christina found herself forced to master PR on her own. The result? A self-taught strategy that propelled her onto over 50 major media stages, including The Steve Harvey Show, Dr. Oz, and monthly TV segments—all without a PR budget.

In this episode of Path to the Main Stage, Li Hayes sits down with Christina Daves, award-winning podcast host, author, QVC lifestyle TV host, and self-made PR expert, who unveils the raw truth behind breaking into the spotlight as an emerging speaker.

In this must-hear interview, you'll uncover:

• Why getting on TV or in publications as a speaker is all about your value to the audience—not your title.
• The exact system Christina used to land high-profile media coverage (starting with a Google search and the library!).
• Insider secrets for leveraging tools like HelpAReporter.com and PitchDB to get your pitches in front of the right journalists.
• The art of writing a “wow bio” that makes you irresistible to reporters and meeting planners alike (with real-life, high-credibility examples).
• How to use timely, relevant stories—and a bit of speed—to become the go-to expert in your field.
• Why a press release won’t cut it (and what actually works instead!).
• What to do—and NOT do—when you finally get that last-minute call to step into the TV studio spotlight.

Plus, Christina and Li Hayes share candid tales of PR flops, speaker missteps, and the crucial mindsets that help you bounce back, get booked, and shine. Whether you’re an emerging speaker or a seasoned expert looking for a new edge, this episode is filled with actionable gems, honest encouragement, and practical tools to fast-track your path to the main stage.

Episode Overview:

• 00:00:00 – Introduction to Christina Daves and her accolades
• 00:01:17 – Christina’s “accidental entrepreneur” journey & the $24,000 PR scam
• 00:03:33 – Building a PR system from scratch (and testing it on friends)
• 00:06:15 – How Christina got on The Steve Harvey Show & the power of HelpAReporter
• 00:08:11 – The art of a perfect media pitch: short, sweet, and timely
• 00:11:01 – Why speed and relevance matter in both speaking and media
• 00:12:22 – Becoming the sought-after expert vs. “just” a speaker
• 00:16:00 – Why celebrity matters—and how to create it authentically
• 00:17:00 – Getting noticed by top online publications
• 00:19:02 – What to include in a “wow bio” (and what NOT to include)
• 00:25:08 – How to show up for TV/media interviews and not bomb
• 00:29:17 – The real importance of social media in your PR journey
• 00:31:00 – Press releases: myth vs. reality
• 00:34:04 – Christina’s advice to her former self (and all new speakers)
• 00:36:29 – Episode wrap-up and where to learn more

Ready to turn your story into national news—and your speaking business into a main stage success? Hit play and get ready to take notes!

Are you tired of being told there’s a shortcut to a thriving speaking career—only to find out it’s really about the hustle and grind? In this energetic kickoff to Season Three of Path to the Main Stage, host Li Hayes pulls back the curtain on what it really takes to make it to bigger and better stages. Discover why you can’t skip the foundational steps—even if you wish someone could just “be your agent” and hand you gigs!

Key highlights of the episode include:

• Li Hayes shares the all-too-common phone call she receives weekly from emerging speakers looking for the easy button—and why the reality is different.

• A preview of powerhouse guests this season, including Christina Daves (media attention expert), Lamar Tyler (process & branding whiz), and two back-to-back deep dives with AJ Harper on writing and marketing a book.

• Real talk about the importance of building your foundation as a speaker before chasing the spotlight, plus why social proof and media presence matter.

• Encouragement for new listeners to go back to Season One—because, asLi Hayes

  insists, the advice is evergreen!

Get ready to embrace the journey, build solid skills, and learn actionable strategies that will propel your speaking career forward—no shortcuts, but a lot more effective hustle.

Episode Overview with Timestamps:

• [00:00:00 Intro Announcer sets the stage: The journey to success as a professional speaker.
• [00:00:21] Li Hayes welcomes listeners to Season Three and shares the recurring "can you be my agent?" question.
• [00:01:28] The “real” podcast subtitle: You’ll have to hustle and grind (but learn to do it effectively).
• [00:01:36] Sneak peek at the season’s expert guests—Christina Daves, Lamar Tyler, and author coach AJ Harper.
• [00:02:14] Why books matter for speakers, and what “prescriptive nonfiction” is really about.
• [00:02:43] Building the essential foundational elements to get recognized and booked.
• [00:03:11] Invitation to listen back to previous evergreen episodes.
• [00:03:31]Outro Voiceover: Where to connect, how to subscribe, and words of encouragement to keep moving toward your main stage.

What if the secret to unforgettable keynote speaking—and deeper audience engagement—comes down to the spaces between your words?

In this electrifying episode of Path to the Main Stage, Grammy-nominated musician and keynote maestro Freddie Ravel joins host Li Hayes to reveal the hidden rhythms of communication that elevate ordinary presentations into transformative experiences.

You’ll discover why 80% of communication is non-verbal—and how music’s principles of melody, harmony, and rhythm apply directly to business, leadership, and speaking. Freddie Ravel shares captivating stories, like leading nuns to dance in Louisiana, channeling the energy of Beethoven and Lady Gaga in seconds, and turning company values into unforgettable hooks your audience will remember for years.

Whether it’s understanding the “pregnant pause,” crafting alliterative hooks, or tuning into the emotional temperature of a room, Freddie Ravel breaks down his creative methodology. He shares actionable tips for speakers of all levels—including why walk-up music matters, the importance of relentless rehearsal, and how true connection happens when you make your keynote about the audience, not yourself.

Listen to this episode for powerful insights, practical advice, and a backstage look at how world-class communication works—plus, hear why disco still makes your feet tap and your heart beat in sync.

Episode Overview

• [00:00:01–00:01:35] — Intro: Li Hayes highlights Freddie Ravel’s legendary musical resume and speaking background
• [00:01:37–00:02:57] — Family lessons, generational insight, and the musical inspiration behind “Life in Tune”
• [00:03:11–00:04:27] — Audience engagement stories, diversity, and the Louisiana keynote (dancing nuns!)
• [00:04:39–00:06:32] — The transformational impact of working with Deepak Chopra, and the power of “the gap” in communication and music
• [00:07:05–00:09:38] — Mastering pacing, pausing, and emotional connections in speaking
• [00:10:05–00:14:24] — How rhyme, alliteration, and the musical “hook” make keynotes memorable and sticky
• [00:14:26–00:18:47] — Customizing company messaging, matching audience energy, and acting as an intuitive “radar” before you speak
• [00:19:39–00:22:02] — Reading the room in real-time, using music as a tool, and channeling energy from your audience
• [00:22:12–00:25:12] — Walk-up music insights, heartbeats, and music’s universal role in energizing events (hello, disco and CPR!)
• [00:26:03–00:27:47] — The timing of physical audience engagement and studying comedians for mastery in timing
• [00:27:52–00:31:02] — Relentless rehearsal, technical preparation, and behind-the-scenes keynote logistics
• [00:31:06–00:36:20] — Building instant connections with audience members and balancing inclusivity in interaction
• [00:36:24–end] — The #1 piece of advice for emerging speakers: “It’s not about you. It’s about the audience.” And wrap-up

Ready to level up your keynote, boost your influence, and get insiders’ tips from the stage and studio? Hit play and step into the groove.

What if getting on a TEDx stage could skyrocket your speaking career—but only if you play by the secret rules and avoid the #1 mistake that dooms 80% of applicants before they even get noticed?

In this eye-opening episode of Path to the Main Stage, host Li Hayes sits down with John Bates, founder of Executive Speaking Success and TEDx coach to astronauts, top executives, and bestselling authors. Together, they peel back the curtain on the real mechanics, myths, and must-dos to land, crush, and leverage your TEDx talk.

From the true differences between TED and TEDx (hint: it's not just brand—it's community, volunteerism, and purpose), to why TEDx is virtually never about selling your book—and what will instantly disqualify you—this episode gives emerging and seasoned speakers alike the blueprint for approaching these high-impact platforms. John reveals his personal story of bombing a TED stage, the painful lessons learned, and why following simple instructions is a make-or-break step. You'll hear how to find your own "idea worth spreading," why the most powerful talks go beyond selling and instead serve the audience, and the single best way to prepare for a TEDx appearance (spoiler: it takes six months or more!).

Whether you’re wondering how to get noticed among thousands of TEDx applications, what themes and locations matter, or how to turn your TEDx moment into a marketing win, this interview is packed with practical strategies, fresh insights, and honest advice. Plus, Li and John share real stories from inside the selection process, the secret "TED Commandments," and how to be yourself—without falling into the awkward valley of over-practiced delivery.

Episode highlights:

• Why TEDx talks are rarely about promoting yourself—and what to do instead
• The top reason 80% of applications are ignored
• How to craft a TED-worthy idea that moves people (not sells a product)
• The difference between TED and TEDx—and why both matter for speakers
• Inside tips to get noticed by organizers (and why humility matters)
• How to prepare for a TEDx talk—from timeline to rehearsal pitfalls
• Innovative ways to leverage your TEDx video and experience
• Cautionary tales about buying your way onto the stage—and what’s truly ethical

Timestamped Overview:

• [00:00:00] Li Hayes introduces John Bates and sets the stage for a discussion about TED and TEDx.
• [00:02:57] What is TED vs. TEDx? John breaks down the history, brand, and community aspects.
• [00:07:09] Why speakers should (and shouldn’t) pursue TEDx; John shares his story of "failing" at TED.
• [00:08:42] What TEDx organizers actually want: serving ideas, not selling from the stage.
• [00:12:19] How TEDx events work—video, themes, and technical requirements.
• [00:14:34] How to find events, choose themes, and the role of local vs. broader applications.
• [00:17:43] The surprising downside of being too professional—and why humility helps.
• [00:19:25] The application process: common mistakes and why ignoring directions is a dealbreaker.
• [00:22:07] How to get noticed: tips John learned from working with organizers and events.
• [00:24:10] What kind of speaker succeeds—unique expertise vs. generic motivational speaking.
• [00:28:14] Example case stories (Scott Hamilton, local mayor) and the "ooh factor."
• [00:31:17] How to avoid becoming another awkward, over-practiced TEDx talk.
• [00:33:06] Preparation secrets: timelines, the Valley of Awkwardness, and digging for gold.
• [00:38:02] Life after TEDx: promoting your talk, ethical coaching, and maximizing your video.
• [00:45:23] John’s ultimate advice: for his next TEDx, “make it about them.”
• [00:46:31] Episode wrap-up and closing thoughts.

Ready to learn the TEDx secrets most speakers miss—and how to actually make an impact on one of the world’s most recognized stages? Hit play!

Could an AI-powered booking system really score you 3 to 8 paid speaking gigs every single month—even if you don’t have a massive following?

In this kickoff episode of Path to the Main Stage Season 2, host Li Hayes and the dynamic tech expert & speaker Ramon Ray pull back the curtain on the promises (and pitfalls) of AI in the world of professional speaking—and reveal why the secret to getting booked still lies in genuine human connection.

From outlandish claims hitting LinkedIn inboxes to behind-the-scenes tactics that event planners actually use, Li and Ramon dissect the hype around AI booking tools. You’ll hear why Ramon believes a handshake still beats any algorithm, how personal follow-ups secure long-term relationships and stages, and why sometimes, it’s showing up in person that seals the deal.

Key highlights include:

• Real talk about using AI for speaking gigs—what it can do, and what it absolutely can’t
• Why top-paid speakers with millions of views don’t rely on automation to get booked
• Ramon’s practical, story-driven strategies to build trust, connect with event planners, and follow up like a pro
• Insights on the “dating game” of nurturing leads, marrying customers, and staying memorable post-event
• Inside advice on navigating no’s, referrals, testimonials, and the importance of reputation management—even among celebrity speakers

If you want actionable, street-smart wisdom for breaking into bigger and better stages (with tech AND heart), this episode is a must-listen!

Episode Overview & Timestamps:

• [00:00:00] – Li Hayes opens with a surprising pitch from an AI-powered speaker booking system
• [00:04:08] – Ramon Ray joins: Is AI truly a golden ticket for speakers?
• [00:07:12] – The power and limits of automated systems vs. the human connection
• [00:09:29] – Event planners’ real decision-making process and why Zoom calls matter
• [00:12:45] – Ramon shares a personal story about building connections at 30,000 feet
• [00:16:18] – The “date your leads, marry your customers” approach to follow-up
• [00:20:47] – Staying top of mind after the contract is signed (gentle follow-up strategies)
• [00:23:33] – Soft confidence and reinforcing your value without bragging
• [00:28:37] – How new speakers can break in—local connections & chamber events
• [00:33:12] – Ramon's secrets for onsite connection and standing out at events
• [00:37:01] – What to do after the curtain falls—testimonials, follow-ups, and referrals
• [00:44:42] – Reputation matters: Why agents talk and why good behavior pays off
• [00:51:51] – Why “no” is not the end—and how to handle rejection gracefully
• [00:56:47] – The power of showing up in person (Li’s game-changing Atlanta story)
• [00:58:27] – Wrap-up and final thoughts on the balance between tools and true connection

Listen in for practical advice, memorable anecdotes, and the energizing chemistry between Li and Ramon that'll inspire you to level up your speaking career—with a human touch.

Subscribe and watch the full episode on YouTube, or learn more at pathtothemainstage.com.

What if everything you believe about your worth as a speaker is wrong?

Imagine learning that your standing ovations, glowing feedback, and pats on the back may not actually mean your keynote is truly great—or even commercially viable. On this episode of Path to the Main Stage, host Li Hayes sits down with legendary speaker, author, and founder of Heroic Public Speaking, Michael Port, to shatter some of the biggest myths in the speaking industry.

Michael pulls back the curtain on what really separates breakout room “experts” from sought-after keynote visionaries, and why mastering the craft—not chasing bureaus or customizing endlessly—leads to stages that keep multiplying. You’ll hear the truth about “stateside leads,” how compound interest applies to booking gigs, and why rehearsal (done right) is the secret sauce top performers swear by—even if you fear sounding stiff.

If you’re ready to move out of “Expertville” and into “Visionary Town,” this episode is your roadmap. Discover why 98% of the best speeches never change, how surprise-and-delight speakers win repeat bookings, and exactly what professional meeting planners really want (and fear!) when hiring talent.

Key highlights:

• Li Hayes’ tough love reality check: Why speakers aren’t as good as they think (00:00:37)
• Michael Port’s insight on business vs. performance—and how most speakers get it backward (00:03:32)
• The power of stateside leads and speech “compound interest” (00:06:31)
• Expertville vs. Visionary Town: The changing landscape of professional speaking (00:13:11)
• What meeting planners really look for in high-budget keynotes vs. breakouts (00:16:11)
• The myth of speech customization and why reliability trumps novelty (00:20:01)
• Transforming a speech into a referable, high-demand product—step by step (00:25:06)
• The truth about rehearsal: Why “looking stiff” means you haven’t practiced enough (00:30:54)
• How to use movement and staging to transform your presence (00:34:09)
• Michael Port’s advice to his younger self—and you: Drop the ego, stay curious, deliver what people actually want (00:39:45)

Timestamped episode overview:

• [00:00:01] Path to the Main Stage intro & reality check for speakers
• [00:02:12] Welcoming Michael Port; why training trumps “business tips”
• [00:06:31] How speech quality leads to more bookings (the compounding effect)
• [00:13:11] Edutainers vs. teachers—creating transformational experiences
• [00:16:11] Decoding the four keynoter types and what planners pay for
• [00:20:01] Customization myths and the value of a repeatable keynote
• [00:25:06] Moving from “expert” info dumps to visionary speeches
• [00:30:54] Performance, rehearsal, and defeating stiffness
• [00:34:09] Staging, movement, and maintaining honesty
• [00:39:45] Michael Port’s advice to his past self—and emerging speakers
• [00:41:37] Closing thoughts and how to connect further

Ready to break out of the breakout room and step into the spotlight? Hit play and find the missing link to your speaking success.

Listen to the full episode and subscribe for more insights into building an unforgettable speaking career!

Are you sabotaging your speaking career by believing these common industry myths?

In this solo episode of the Path to the Main Stage Podcast, Li Hayes flips the script on everything you thought you knew about becoming a successful professional speaker. From the truth about writing a book to the real impact of bestseller status, from website complexity to immediate email replies—prepare to have your assumptions challenged and your strategies sharpened.

Li Hayes draws on a decade of speaker management experience to bust the biggest myths holding speakers back. She reveals why writing a book alone won’t catapult your speaking career, why “Amazon bestseller” isn’t as impressive as it sounds, and why a simple website often beats one jam-packed with SEO tricks. You’ll also hear the honest truth about outreach—why fast responses win gigs, why you should (and how you can safely) post your email and phone on your website, and why more video is always better, not something that undercuts your value.

Key episode highlights include:

• Why you don’t need a book to succeed… but you definitely need “a thing”
• The real value (or lack thereof) of “bestseller” labels
• Exactly what your speaker website must include—and what it can (and should) leave out
• Why prompt responses get you booked (and don’t make you look desperate)
• The surprising truth about phone calls from decision makers
• Why video content only increases your desirability as a speaker
• Are traditional one-sheets and LinkedIn still relevant? (Short answer: yes.)
• Why relentless practice is your ticket to getting rehired
• Pricing strategies that work in TODAY's market
• How to niche down and get traction—plus, what happens if you try to be “for everyone”
• Sizzle reels, agents, speaker reels, and more—all demystified

Ready to upgrade your speaker toolkit, ditch outdated advice, and get honest industry insight? This episode is your practical, myth-busting guide straight from someone who books and manages real speakers every single day.

Timestamped Episode Overview:

• 00:00:00 –Li Hayes

  introduces the Mythbusters episode

• 00:01:27 – Myth: You need a book to be a successful speaker

• 00:05:36 – Myth: Bestseller status matters most

• 00:07:04 – Myth: You need a complex website for SEO

• 00:11:19 – Myth: Responding quickly to inquiries looks desperate

• 00:14:28 – Myth: Posting your email/phone means too much spam

• 00:17:28 – Myth: Posting more videos makes you less needed

• 00:19:06 – Myth: One sheets and LinkedIn are outdated

• 00:22:34 – Myth: Practice makes you unnatural on stage

• 00:24:54 – Myth: You have to change topics for trends

• 00:27:54 – Pricing myths: Do you need to raise your fee every year?

• 00:30:16 – Myth: You should itemize your speaking fees

• 00:32:27 – Myth: Rebranding and headshots will land you more gigs

• 00:34:13 – Myth: Only a fancy sizzle reel gets you booked

• 00:35:35 – Myth: An agent will jumpstart your speaking career

• 00:36:24 – Myth: No one else offers what you offer!

• 00:37:49 – Myth: You should earn what “less talented” celebs earn

• 00:39:17 – Myth: You can (and should) speak to any audience

• 00:40:43 – Episode wrap-up and call for more myths to bust

Listen now and discover what’s really holding you back on your Path to the Main Stage!

What if your photos are the reason event planners are not booking you?

In this episode of Path to the Main Stage, host Li Hayes pulls back the curtain on one of the most overlooked secrets to a thriving speaking career: your visual brand isn’t about you—it’s about them! Forget everything you thought you knew about headshots. Li sits down with acclaimed photographer John DeMato, whose images don’t just capture a face, but the soul and brand behind the speaker. Whether you’re just starting out or you’ve got years on the stage, this conversation reveals the essential ways your photos can either propel you into the spotlight or leave you invisible in a crowded market.

Key highlights include:

• Why your photos must speak to the audience’s needs, not your own vanity
• The critical difference between a headshot and a comprehensive visual library (and why you need both!)
• How to spot red flags when hiring a photographer—and the one tip that might save your reputation
• The magic of “visual evidence” images (spoiler: it’s more than just you on stage)
• Practical hacks for capturing your essence—even if you’re DIY’ing with a smartphone
• Why updating your image is non-negotiable (stop hiding behind that 10-year-old photo!)
• Actionable advice for gathering branding, live event, and candid shots that make you relatable—and bookable

Whether you want to stand out at a glance or build lasting relationships with decision makers, this episode delivers the goods on how to visually show up with credibility, authority, and authenticity.

Timestamped Overview:

[00:00:00] – Li Hayes introduces the importance of visual branding for speakers

[00:02:38] – John DeMato shares his journey from TV producer to speaker photographer

[00:06:17] – The power of “it’s about them, not you” in photography and branding

[00:09:04] – What makes up a speaker’s essential visual portfolio

[00:11:32] – How to build (and evolve) your portfolio over time

[00:16:22] – Tips for getting headshots that capture your true essence—and common mistakes

[00:21:31] – Red flags to watch out for when hiring a photographer

[00:24:43] – Turning one branding session into months of marketing content

[00:28:15] – Incorporating color, style, and personality into your branding photos

[00:31:03] – The importance of capturing pre/during/post-event images

[00:33:41] – Leveraging candid smartphone photos to create authentic connection

[00:36:15] – DIY hacks for getting your first decent headshot

[00:38:22] – John’s advice to his younger self—and the importance of making it about the client

[00:40:00] – Where to find and contact John DeMato

Ready to finally let your photos open doors to bigger stages? Tune in, take notes, and step up your visual game!

What if the secret to landing more speaking gigs isn’t just perfecting your keynote—but joining the right community?

In this power-packed episode of Path to the Main Stage, host Li Hayes sits down with rockstar keynote speaker, bestselling author, and past president of NSA NYC, Robyn Hatcher, to reveal the unexpected power of community over competition in the speaking world. Together, they pull back the curtain on the National Speakers Association (NSA)—what it is, how it works, and why it could be the missing link in your growth as a speaker.

You’ll learn how Robyn made the leap from TV and acting to founder of a successful speaking business, why NSA’s culture of radical generosity is so game-changing, and exactly what emerging speakers should be focusing on if they want to book bigger (and better-paying) stages—hint: it’s not just about having a killer speech!

Tune in for eye-opening insights on:

• How the NSA and its chapters operate—plus, the “bigger pie” philosophy that flips competition on its head
• The hard business realities behind professional speaking, including models that go far beyond keynotes
• The generous “referral economy” inside NSA—and how it’s led to $100k+ paydays for members
• The real value of credentials like Certified Speaking Professional (CSP)—and what it REALLY takes to earn them
• How pitfalls like undercharging, bad investments, and poor networking can derail your progress…and what you should do instead
• Actionable tactics on using CRM tools, espeakers, and the NSA’s resources to fast-track your success

Whether you’re brand new to speaking or looking to level up, this episode is packed with honest wisdom, practical strategies, and plenty of laughs—as well as a few hard truths about what it takes to stand out (and get booked) in the crowded world of professional speaking.

Timestamped Overview:

00:00 – Li Hayes opens with the journey of a professional speaker and introduces Robyn Hatcher

02:04 – Robyn’s unconventional path from actress to speaking coach to speaker

06:21 – What is the National Speakers Association? Its “bigger pie” mindset and structure

10:03 – The business models behind speaking: keynotes, workshops, coaching, more

14:13 – How NSA members actively refer one another and create opportunities

17:41 – The realities of getting booked: persistence, planting seeds, and the power of follow-up

20:15 – Skill-building at NSA: Speaker University, Toastmasters Clubs, and expert masterclasses

23:57 – NSA’s national conferences: Influence and Thrive, networking goldmines

26:55 – Espeakers platform, using CRMs, and the importance of tracking every lead

32:56 – The Certified Speaking Professional (CSP): what it is, and why it matters

38:43 – Robyn’s top advice to her beginner self—and how to avoid costly mistakes

41:10 – Investing wisely in your career and avoiding scams

43:25 – How to join NSA, find your chapter, and get connected

44:47 – Li wraps up with a call to community and next steps for listeners

Ready to unlock the next level of your speaking career? Dive in now—this episode just might change your path forever.

What if landing your next speaking gig isn’t just about how you perform on stage, but about what’s happening behind the scenes in the decision-maker’s inbox?

On this eye-opening episode of Path to the Main Stage, host Li Hayes welcomes Stephanie Love, Thryv’s Content & Training Manager, for a candid look into the speaker selection process—and what speakers consistently get wrong. Stephanie pulls back the curtain, sharing exactly how she researches potential speakers, why most speaker inquiry emails go ignored, and the surprising details that get you booked (or blacklisted).

From the must-have elements your website and sizzle reel need, to why being a “niche celebrity” may be more important than having national fame, Stephanie’s practical advice will help speakers stand out in a crowded market. She also breaks down how budgets work, what value companies expect for their investment, and how following up matters more than you think. Plus, she dishes out the biggest turn-offs and red flags that instantly disqualify a speaker—and even shares savvy career advice from her years booking TV guests and corporate webinars.

Whether you’re a seasoned speaker or just starting out, this episode will leave you with actionable insights and some “a-ha” moments about what really works (and what totally backfires) on your path to bigger, better stages.

Episode Overview

• [00:00:00] The reality of getting booked as a professional speaker—and why style on stage isn’t enough
• [00:02:12] How Thryv selects speakers & the surprising longevity of their virtual series
• [00:04:09] Stephanie’s process for speaker research—including why reviews and podcast appearances matter
• [00:08:44] Why your website could be costing you gigs (and what top decision-makers look for)
• [00:10:42] Sizzle reel vs. uncut speaking clips: what actually helps you get picked
• [00:13:31] How speakers get paid, budgeting strategies, and why value add is crucial
• [00:20:31] What is “niche celebrity”—and how it boosts your credibility
• [00:22:47] The biggest speaker red flags (from slow replies to surprise fees)
• [00:27:38] Virtual events: why the right samples and collateral make a difference
• [00:31:00] What speakers really get out of corporate or TV gigs (it’s more than just money)
• [00:35:00] The perfect pitch for TV and events—and what never works
• [00:38:22] Stephanie’s top career lesson that she wishes she knew sooner

Ready to get out of the inbox and onto the main stage? Tune in now and take notes!

What if the secret to landing speaking gigs has nothing to do with your keynote—or your price tag?

In this eye-opening episode of "Path to the Main Stage," host Li Hayes sits down with Pat Miller, founder of the Small Business Owners Community (SBOC) and a seasoned event planner who’s booked names like Mel Robbins, Jesse Cole, Marcus Lemonis, and Seth Godin.

Pat lifts the curtain on what really makes speakers stand out and get hired—not just for massive conferences, but for the small, high-value events that are goldmines for emerging speakers.

Key highlights from this episode:

• Why killer audio trumps even slick visuals for virtual speaking engagements—and the one microphone mistake that can tank your credibility.
• The real reason “one-trick pony” speakers rarely get called back, and how event planners spot them a mile away.
• How creative formats (think live Q&As and dynamic coaching sessions) are revolutionizing virtual events—and why you should ditch your canned keynote on Zoom.
• The #1 trait organizers crave from speakers (hint: it’s not just your expertise, but your willingness to truly engage before, during, and after the event).
• The strategic power of promo videos, social media presence, and sponsor shout-outs—and how these easy wins can put you at the top of the booking list.
• Real talk on rates: Should your virtual and in-person fees really be the same? Pat gets honest about what planners expect and what makes a rate “worth it.”
• Lessons from speakers who become event legends—what made Carl Gould and Jesse Cole unforgettable, and how you can replicate their success.

Whether you’re new to the game or shooting for bigger stages, this episode is packed with actionable insights, candid stories, and tactical tips that go far beyond the usual speaker advice.

Timestamped episode overview:

00:00 – Introduction & why small events are powerful for emerging speakers

01:48 – Pat Miller shares his community building journey and experience booking top speakers

03:53 – Big name speaker shoutouts and the reality of speaker deals

04:15 – Virtual events: what actually brings value (and why canned keynotes are a no-go)

07:49 – Creative approaches to virtual presentations and audio quality essentials

09:35 – Tough love on virtual rates and why in-person is a different beast

12:32 – How speakers can customize their virtual vs. stage content

13:44 – The surprising impact of the right format in virtual sessions

15:11 – What made in-person experiences with speakers like Carl Gould a home run

18:00 – VIP sessions, books, and how speakers can boost both their value and planner ROI

19:06 – Why being gracious, flexible, and sponsor-savvy matters

21:46 – What planners look for in speaker collateral and red flags to avoid

25:49 – The importance of public video content for speaker credibility

29:01 – Booking decisions: attendee ticket math, tentpole speakers, and planner pain points

30:39 – Customer support, going the “extra mile,” and small wins that get you asked back

32:01 – How connecting with sponsors can be your golden ticket

33:47 – Pat’s perspective as an emerging speaker: message clarity and lessons learned

36:55 – Final tips on authenticity, specificity, and what really stands out for event planners

37:26 – Wrap-up and actionable takeaways for speakers hungry for the main stage

Would you believe that “celebrity” is the #1 shortcut to getting paid speaking gigs—even before expertise or experience?

In this eye-opening episode of Path to the Main Stage, host Li Hayes sits down with Mark Albert, a Peabody and Emmy-winning journalist turned media mastery expert, to spill the untold truths about how the media really works for speakers—and why most are doing it all wrong.

You’ll learn:

• Why talking about your bestselling book and global stages might actually hurt your pitch
• The deadly mistake most speakers make that gets them blacklisted by journalists (and how to avoid it)
• How to craft an irresistible 30-second soundbite that gets you instantly noticed by media, event planners, and clients
• Why “pay-to-play” features and self-published columns are a waste of time (and what the pros actually look for)
• The secret formula for always getting called back—and quoted—by reporters and podcasts
• Simple, no-budget ways to make the media come to YOU (including tools and insider tricks you can use today)
• The crucial importance of being “media ready”—from makeup hacks for men to thinking like a news producer

If you want real strategies to amplify your influence and land those main stage moments—while sidestepping every media pitfall—this episode is your masterclass.

Timestamped Episode Overview:

00:00:00 – Why a little bit of “celebrity” goes a long way in the speaking world

00:01:42 – Introducing Mark Albert’s impressive journalistic bona fides

00:02:36 – Mark’s media obsession from childhood: news, elections, and storytelling

00:04:55 – How Mark helps speakers master their message and amplify their influence

00:07:43 – What makes a killer 30-second soundbite—and why the usual “author/stage” resume doesn’t cut it

00:11:06 – The real value that event planners and journalists are searching for

00:13:32 – Tools and tactics to get your expertise noticed by the right reporters

00:17:49 – Writing the perfect pitch: structure, length, urgency, value, and what NOT to do

00:20:16 – Landing (and nailing) your media opportunity: prep tips, makeup secrets, and more

00:25:21 – Being written about versus self-publishing: what carries more credibility?

00:28:00 – Pay-to-play media: red flags, money traps, and ego stroking exposés

00:32:37 – The three biggest speaker mistakes—and Mark’s #1 secret for becoming the “go-to” media expert

00:35:30 – Why the very best speakers always rise above—and how you can join them

Don’t miss this episode if you’re serious about taking your speaking career to the next level!

What if everything you think you know about speaker bureaus—and how to get on their radar—is wrong?

In this eye-opening episode of Path to the Main Stage, host Li Hayes sits down with industry insider Ben Anshutz, President of Entertainment at Gotham Artists, to pull back the curtain on the real workings of speaker bureaus, agents, and how emerging speakers actually get booked. From the myths of exclusivity to the nitty-gritty of how speaker commissions really work, Ben shares hard-earned wisdom from 13 years at Gotham and his own journey as a lifelong performer.

Are you shocked to discover that an agent’s job isn’t to book gigs for you? Or that sending your hard-earned leads to an agent might be the most profitable move for your career? This episode will challenge your assumptions and help you find the clearest path to getting booked on bigger and better stages.

Key highlights include:

• Ben’s step-by-step breakdown of what speaker bureaus do (and don’t do), plus the difference between exclusive and non-exclusive representation
• The inside scoop on commission structures (gross vs. net) and why your fee—and not your agent—makes or breaks your success
• Untold truths about travel—what’s normal, what’s negotiable, and why a buyout might save everyone headaches (and money!)
• How to set your speaking fee without sabotaging your reputation—and why asking “What’s your budget?” opens more doors than you think
• Why sizzle reels AREN’T enough (and what sort of video clients really want in today’s market)
• The counterintuitive secret to getting bureau attention: Bring THEM leads
• The long game of speaking: boundaries, burnout, and how saying “No” might be your ticket to bigger gigs

If you’re an emerging speaker longing for the inside track, this is your must-listen episode—the advice here could save you years on your journey to the main stage.

Episode Overview & Timestamps

00:00 – Li Hayes introduces Ben Anshutz, Gotham Artists, and today’s agenda: busting myths about bureaus, agents, and getting booked

01:49 – Ben’s background: Entertainment division, speaker agent experience, and performer roots

03:15 – What is a bureau? Talent buyers, brokers, creative matchmakers—debunking industry jargon

05:59 – Exclusive vs. non-exclusive speakers explained; speaker management vs. bureaus

09:23 – How bureaus get paid: gross vs. net commission models, transparency, and pricing drama

13:27 – The realities of travel buyouts—why a fixed fee saves hassles (and hilarious receipts stories!)

19:41 – Travel costs: tiers for emerging, first-class, and celebrity speakers (+ when private jets enter the picture)

22:55 – Are travel fees commissionable? Standard deal structures and hidden bundling

23:43 – How emerging speakers should price themselves and why market research (and humility) matter

29:28 – Sizzle reel vs. speaking reel: What videos are must-haves for getting booked

32:24 – Do you need an agent? When to look for representation, what bureaus look for, and how to get their attention

36:04 – The one thing every speaker should do to get on a bureau’s radar—give them your leads

39:25 – The upside of working with agents: higher fees, better deals, and the long game

41:08 – The realities of event cycles, vendor systems, and why some clients ONLY book through bureaus

43:47 – Ben’s hard-earned wisdom: The power of “no,” maintaining boundaries, and avoiding burnout in showbiz

46:41 – “Enjoy the journey!” Advice for anyone wanting a sustainable, successful speaking career

Ready for the unvarnished truth about what it really takes to get on the main stage? Tune in now for the tactics, tips, and real talk that could change your trajectory!

What if charging less makes you LOSE gigs?

On this episode of the Path to the Main Stage podcast, host Li Hayes delivers a no-nonsense, pull-back-the-curtain masterclass on one of the biggest mysteries in the speaking industry: how much should you actually charge as a speaker? Whether you’re a total newcomer or you’re ready to reach for the elite stages (and paydays), Li breaks down the complex, unspoken truth about speaker pricing that hardly anyone admits: the wrong rate—too high OR too low—can quickly kill your opportunities.

Forget vague advice and self-inflated “rate cards.” Li digs into:

• The REAL factors that determine your price (and why celebrity matters more than skill).
• When (and how!) you should speak for free—without being taken advantage of.
• The secret downside of always undercutting your competition.
• Why simply "being a non-profit" or "a big corporation" means almost nothing about their speaker budget.
• How to gather priceless intel on what event planners actually pay (and why range beats rigid rates).
• Smart strategies for increasing your fee, plus the pitfalls of raising your price just because "another year has gone by."
• What you MUST get if you’re doing a no-fee gig (hint: it's about value, not charity).

Packed with insider stories, actual fee ranges, negotiation must-knows, and Li’s candid, actionable advice—this episode is a goldmine for anyone serious about earning a living from professional speaking.

Key Highlights:

• Debunking the “never speak for free” myth (with a real-life keynote showdown)
• Price guidelines for every experience level—and why skill isn’t enough
• How to qualify whether free gigs lead to paid opportunities (and what to ask for)
• Mastering your speaker fee “range” and tailoring it event by event
• Why underpricing can actually make you LESS desirable to high-paying events
• The art of uncovering an event’s REAL budget—without asking the awkward questions
• Navigating travel fees, virtual rates, and the “burger, buck, and truck” rule for beginners

Whether you’re setting your very first fee or wondering how to climb the pricing ladder, this episode will leave you armed with honest, practical strategies and the confidence to command your worth.

Timestamped Overview

• 00:00:00 – Introduction: Why pricing as a speaker is so confusing and critical
• 00:03:52 – The “never speak for free” debate and when to break that rule for value
• 00:05:29 – What counts as real “value” for a free/small fee gig (audience, feedback, video, contacts)
• 00:07:53 – Why some events’ audiences will NEVER pay—and how to spot them
• 00:09:25 – The vital importance (and dangers) of event video, lists, press, and selling from the stage
• 00:14:38 – Celebrities who take small fees: The hidden value of media and exposure
• 00:16:23 – Fee breakdowns: Emerging, association, celebrity, and national average rates
• 00:19:46 – The truth about skill vs. celebrity in getting top dollar
• 00:24:45 – Research, competition, and the importance of your private “rate range”
• 00:27:09 – Custom-pricing every event: homework, range, and negotiation basics
• 00:32:18 – The dangers of undercutting (and why being too cheap can cost you)
• 00:36:47 – Getting the real budget intel—without putting planners on the defensive
• 00:42:10 – Non-profits and corporations: don’t assume anything about their budgets!
• 00:47:24 – The goldmine of private membership groups and niche audiences
• 00:48:35 – When is it really time to raise your speaking fee?
• 00:52:26 – The economics of more gigs vs. bigger fees: which game do YOU want?
• 00:56:04 – Travel fees demystified: flat vs. itemized, domestic vs. international
• 01:01:19 – Virtual keynotes and webinars: how much should you charge?
• 01:02:29 – The “Burger, Buck, and Truck” rule for new speakers
• 01:04:11 – What’s next: more on negotiation, value, and building your mainstage path

Don’t miss this unfiltered, info-packed solo episode that could radically change how you charge (and earn) as a speaker!

What if the fastest way to book more speaking gigs is not what you think?

In this eye-opening episode of Path to the Main Stage, podcast powerhouse Lou Diamond pulls back the curtain on why podcasting—not just speaking from a stage—is the most powerful “connect-working” tool for today’s speakers and thought leaders. Whether you want to become a podcast guest, launch your own show, or finally figure out how to monetize your podcast appearances, this episode is packed with the practical wisdom you’ve been missing.

Lou and co-host Li Hayes dive into essential questions like:

• What’s the real ROI of being a podcast guest for speakers?
• How do you land podcast guest spots the right way (so hosts say “yes”)?
• Should speakers launch their own shows—and if so, what’s the fastest way to stand out?
• What are the tech and branding must-haves if you’re serious about podcasting?
• And why is CONNECTING—not just networking—at the heart of every successful speaking career?

Key Highlights:

• Lou’s journey from speaker to top podcaster and podcast producer with 1,100+ episodes under his belt (3:18)
• The “connect-working” mindset and why every speaker should book at least one podcast per week (10:35)
• Exactly how to research, pitch, and land the RIGHT podcasts that match your speaking lane (13:01)
• Critical mistakes new podcast guests make—and how to become a host’s favorite guest (14:58)
• Essential equipment, setup, and branding tips for creating a professional podcast (21:28)
• The difference between hosting solo episodes and guest interviews—and which strategy works best for speakers (27:08)
• Why consistent, branded production matters—and the unglamorous realities behind getting a show launched (31:10)
• The simple but game-changing thing Lou wishes he had done sooner in his own podcast journey (47:19)

Whether you’re a seasoned keynoter or just stepping onto your first stage, Lou and Li’s candid conversation will help you rethink your podcast strategy and tap into new opportunities to grow your brand, business, and audience.

Episode Overview (Timestamps)

00:00 – Intro and setting the stage: why podcasts matter for speakers

02:28 – Lou’s background: nine years, 1,100+ episodes, and the art of connecting

06:10 – From guest to producer: launching Thrive Loud Productions

08:54 – How speakers get on podcasts—and why a lazy pitch won’t cut it

10:35 – The “why” and ROI behind guesting on podcasts regularly

13:01 – How to target and identify the right podcast lanes for your expertise

14:58 – Crafting a great pitch and presenting yourself as an in-demand guest

18:53 – Maximizing your value as a guest (and why overdelivering matters)

21:09 – Key equipment and setup tips for hosts and guests

27:08 – Solo vs. guest format: what works best for content and growth

31:10 – Production, branding, and achieving a professional quality show

37:33 – Distributing podcasts: platforms, hosting, and the importance of imagery

43:48 – How a good production company lets speakers focus on what they do best

47:07 – Lou’s big advice to his beginner self—and to you

48:57 – How to connect with the show and wrap-up

Ready to take the next leap as a speaker? This is the episode you didn’t know you needed.

What if the “big break” you think you need as a speaker is actually holding you back?

On this episode of Path to the Main Stage, host Li Hayes sits down with Kevin O’Connor—longtime host of “This Old House” and a recognized TV personality who never set out to be in the spotlight. In a jaw-droppingly frank conversation, Kevin reveals why being represented by a major talent agency nearly ended his speaking career before it began—and why “celebrity” status isn't the golden ticket most believe it is.

With decades of national TV experience but humble beginnings in banking, Kevin shares his roundabout journey from accidental TV star to in-demand keynote speaker. He pulls back the curtain on what truly matters for landing mainstage gigs, the hidden pitfalls of big agencies (including the unsettling reality of “back-pocketing”), and how your values—and your ability to say “yes”—can open doors you never knew existed.

Key highlights include:

• How Kevin went from weekend “grip and grin” appearances to commanding top-dollar keynotes for leading associations
• The critical difference between being known and being known for something
• Why the wrong agent can quietly sabotage your career, and what Kevin learned from being “back-pocketed” by a huge agency
• Why you don’t need a bureau to start getting speaking gigs—and the mistakes most celebrities make when entering this world
• The unglamorous truth about corporate events: What clients and audiences expect, and why the real work starts after you leave the stage
• The power of “yes”—how being available, present, and engaged off-stage delivers exponential returns in relationships, opportunities, and show-stopping moments
• Practical, hard-won advice for building both a strong speaking business and a personal brand grounded in authenticity

Whether you’re an emerging speaker or a seasoned pro, this episode cracks open the myths of the industry and offers a behind-the-scenes look at what it really takes to own the main stage.

Episode Overview

• 00:00 – Introduction to the journey of professional speaking
• 02:24 – Kevin O’Connor’s unconventional entry into television and speaking
• 04:44 – Major agency experience: the pitfalls of being treated like a “celebrity”
• 09:06 – The back-pocketing tactics of agencies and why exclusivity can hurt
• 14:42 – Kevin’s evolution from “grip and grin” to corporate keynotes
• 20:04 – The dual demands of clients and audiences
• 26:21 – How to prepare—story arcs, props, and professional polish
• 33:50 – The real value beyond the speaker’s fee: relationships, video, access
• 38:40 – The “power of yes” and building lasting value offstage
• 41:17 – Why all clients—big or small—deserve your best
• 42:11 – If Kevin could give advice to his past self: What emerging speakers must do now
• 43:48 – Final takeaways and closing thoughts

Ready to skip the myths and make your own path to the main stage? Listen now!

What if the key to landing more speaking gigs wasn’t your expertise—but the very first line of your bio?

In this episode of "Path to the Main Stage" podcast, host Li Hayes teams up with LinkedIn expert Donna Serdula to dramatically rethink what makes speakers stand out. From Li's jaw-dropping story of being "discovered" by the National Speakers Association just three weeks after Donna revamped her LinkedIn profile, to practical tips on why most bios actually repel clients, this episode is a masterclass in positioning yourself for bigger and better stages.

You'll discover:

• Why LinkedIn is the premier platform for speakers to get found and booked (hint: it’s not about viral dances!)
• The biggest bio mistakes speakers make—and why leading with "best-selling author" could tank your chances
• Donna’s proven formula for a killer bio and LinkedIn profile, including the five crucial questions every speaker must answer
• The role of imagery, keywords, and "the quirky fact" that makes planners remember (and call) you
• How to avoid the dreaded "pitch slap" and do networking the right way
• Insider secrets on social proof, growing authentic followers, and how to craft a tagline that grabs event organizers in seconds

Get ready for actionable advice you can implement today—plus some honest career confessions and cringe-worthy moments every professional speaker can relate to.

Episode Overview:

• [00:00:00] Why your bio (and LinkedIn) may be keeping you from gigs
• [00:04:00] The real reason speakers need LinkedIn—and what makes it unique
• [00:06:40] Must-have elements for your LinkedIn profile as a speaker
• [00:09:17] The truth about bios, keywords, and those "empty" credibility markers
• [00:15:28] Five questions to craft a bio that gets you booked
• [00:24:05] Social proof: Does follower count really matter?
• [00:29:13] The dangers of "pitch slapping" and smarter connection strategies
• [00:32:50] Taglines and brand statements—putting your headline to work everywhere
• [00:36:05] Donna’s path to the main stage and what she wishes she knew earlier
• [00:41:19] Final insights and how to connect with the Path to the Main Stage community

If you want to hack your next stage opportunity, this episode gives you the tools, strategy, and mindset to make it happen.

What if the one thing holding back your speaking career isn’t your stage presence—but your actual keynote?

In this episode of the Path to the Main Stage podcast, your beliefs about what makes a world-class speech might get turned upside down. Legendary speaker coach John Bates joins host Li Hayes to pull back the curtain on how truly great (and highly paid) speakers craft their signature presentations. He shares the hard truth that being “comfortable on stage” isn’t enough—and that even accomplished experts often deliver underwhelming keynotes that leave money and impact on the table.

John reveals the step-by-step process he uses to turn decent talks into the kind of speeches that generate referrals and land $50k+ speaking gigs. He’ll show you why you need one unforgettable speech (not a hundred different ones), why most people get their “big idea” wrong, and how to stop giving stale book reports and start taking your audience on a genuine journey. You’ll learn why your origin story matters, how emotional credibility trumps mere credentials, and why practicing your keynote is essential—even if you think you’re already “good.”

Plus: Find out the #1 mistake speakers make with Q&A, the simple two-minute tweak to instantly level up your closing, and why the biggest impact you’ll ever have comes down to truly honoring your audience’s time.

Key Highlights:

• Why comfortable, confident speakers still need professional training
• The difference between being a “speaker” and being an “expert who speaks”
• How to discover your true “one idea worth spreading”
• The power of your origin story and building emotional credibility
• Structuring your keynote: Sticky-note method and crafting the audience journey
• Essential pitfalls and pet peeves (things to NEVER do on stage!)
• The mindset vs. skillset split of keynotes versus workshops
• How much to practice (spoiler: Steve Jobs did an hour per minute)
• Finishing strong: Perfecting your opening and closing, and embracing authentic applause

Timestamped Overview:

• 00:00 – The surprisingly low bar to entry in professional speaking & why most keynotes under-deliver
• 02:10 – John Bates’ journey from TED failure to coaching top TED/TEDx speakers
• 06:38 – The hidden danger for accomplished experts: audiences applaud your achievements, not your actual keynote
• 08:51 – The one-speech strategy: building a referral machine
• 10:25 – How to find your “one idea worth spreading” (and why vanilla doesn’t cut it)
• 14:48 – Using your origin story for emotional credibility and audience connection
• 17:43 – The sticky-note wall: assembling your keynote’s structure
• 19:57 – Taking your audience on a journey—why chronological order is the enemy of engagement
• 24:54 – The vital difference between stories and facts (and why “book reports” bore audiences)
• 29:33 – Keynotes are about mindset, not skill set
• 31:55 – How to critique yourself on video (without falling into self-hate)
• 35:44 – Onstage dos and don’ts: pet peeves, intros, openings, and engagement mistakes
• 39:46 – How to handle mishaps in real time, and the power of embracing problems
• 41:20 – Practice: Why winging it will kill your career (and the “valley of awkwardness” trap)
• 45:45 – The massive responsibility of speaking: audience time = human lifetimes
• 49:06 – Closing strong: Never end on Q&A, and how to “stand in the ovation”
• 54:23 – John’s final truth bomb for aspiring speakers: Respect the stage, honor your audience, and make your message matter

If you want to move up the ladder as a professional speaker—or avoid the biggest mistakes that keep so many on the sidelines—don’t miss this episode!

What if we told you that your lack of social media presence could be the one thing keeping you off the stage of your dreams?

On this episode of Path to the Main Stage, Li Hayes teams up with social media authority Amber Vilhauer for a revealing and actionable conversation that every aspiring (and seasoned) speaker needs to hear. Find out why event planners are secretly researching your social profiles—and how your social numbers (or the lack thereof) might cause you to lose a keynote slot to a pop artist with a million followers, regardless of your expertise.

Amber shares her no-nonsense strategies for building an authentic and powerful digital presence, even if you think you “hate” social media. You’ll get step-by-step advice for setting up your profiles from scratch, discover why posting matters more than perfection, and learn how to pick the best platform for your brand (spoiler: LinkedIn and YouTube are non-negotiables!). Li and Amber tackle the rampant myths about buying followers, reveal what social numbers truly matter to event planners and publishers, and even debate if (and when) it’s smart to hire help for your social accounts.

Key highlights you won’t want to miss:

• [00:03:09] A real-life story of losing a prime keynote spot to a pop artist—just because of follower count
• [00:09:59] Why social media is your “everyday stage” and the #1 method for getting booked consistently
• [00:13:03] How to create high-impact social profiles (and the one mistake speakers make that sabotages opportunity)
• [00:23:45] Amber’s secret for creating content with a clear through-line that captivates and grows your audience
• [00:37:28] The ideal number of posts to grow your following (and why consistency always wins)
• [00:39:43] The great debate: Big numbers vs. targeted, engaged followers—which actually gets you hired?
• [00:46:56] Should you “boost” posts? And how to avoid wasting money and growing fake followers
• [00:49:05] Is it okay to hire a social media assistant? (The real answer, straight from two industry pros)
• [00:52:42] Amber’s #1 piece of advice she wishes she knew at the start: Fully be yourself—online and off

This episode is a must-listen for anyone ready to take their speaking business (and personal brand) to the next level—without burning out or losing your sanity to the algorithms.

Timestamped Overview:

00:00:00 – Introduction: Why social media matters for speakers

00:02:12 – Real-world examples of how social presence affects speaker bookings

00:06:36 – Event planners’ obsession with follower counts

00:07:35 – Meet guest expert Amber Vilhauer

00:09:59 – The role of social as your “everyday stage”

00:11:06 – The importance of engagement (not just follower numbers)

00:13:03 – Step-by-step: Creating and optimizing your profiles

00:16:40 – Which platforms matter most? (LinkedIn, YouTube & more)

00:23:07 – Beginners, posting schedules, and fighting “productive procrastination”

00:23:45 – How to create a content through-line and avatar for your social strategy

00:28:35 – The “family tree” approach to content planning & batching videos

00:37:13 – Posting frequency & the power of consistency

00:39:43 – Follower numbers vs. engagement: What truly matters

00:44:12 – Buying followers, boosting posts, and advanced tips

00:49:05 – Hiring help: Smart or risky?

00:52:42 – Amber’s #1 advice for her younger self (and for all speakers)

00:55:15 – Li’s wrap up and how to take your path to the main stage

Ready to stand out, get booked, and show up as your best self—online and off? Press play now.

What if your brand is holding you back from the main stage—and you don’t even know it?

In this episode of Path to the Main Stage, host Li Hayes teams up with branding powerhouse Ramon Ray, author of “Celebrity CEO,” for a deep (and sometimes hilarious) masterclass on what really makes a speaker's brand stand out—and sell out. They bust the biggest myths about branding (spoiler: your color palette isn’t your brand), reveal why “celebrity” is key—no matter how big your stage—and get brutally honest about branding fails and how to fix them. Expect unexpected analogies (speakers as burgers and pop rocks!), tactical advice for building credibility and engagement, and real talk about what event planners are actually looking for when they book speakers.

Key highlights include:

• The shocking truth about overexposure—why almost no speaker really needs to worry, and how to maximize your visibility the smart way
• Practical advice for turning your LinkedIn and website into client magnets (and the headshot mistake that could kill your bookings)
• Ramon’s networking hacks to build “celebrity” in your space—even if you’ve never been on TV
• Why your brand should excite your clients first (not just express yourself)
• How to create authentic engagement that actually leads to paid gigs—and why follower counts aren’t the real metric
• Strategies for leveraging media mentions, podcasts, and social content so meeting planners say “yes!” before even meeting you

Join Li and Ramon for this fun, fast-paced episode packed with actionable ideas, personal stories, and memorable moments—whether you’re just stepping into the spotlight or working your way to the main stage.

Timestamped Overview:

00:00 — Introduction: The Speaker’s Branding Journey

00:42 — Meet Ramon Ray: Branding Credentials and Stories

02:06 — What Is Branding, Really? Li & Ramon’s Favorite Examples

05:40 — Branding as Food: A Tasty Exercise for Speakers

07:54 — Color vs. Brand: How to Build Authenticity and Impact

12:33 — The Elements of Brand: Beyond Logos and Color

15:20 — The Power (and Risk) of Imagery in Branding

19:39 — Headshots, Photography, and the “Money Shot”

24:30 — Celebrity and Credibility: What Meeting Planners Want

28:22 — Action Steps: Getting Your Name in the Right Places

32:26 — The Grind: Building Celebrity, Media Placement & Relationship Capital

35:01 — Overexposure: Myth or Real Concern?

38:21 — Engagement vs. Numbers: Why Authentic Fans Matter

40:54 — Content Strategy that Attracts Bookings

44:09 — Platform Choice: Where Your Brand Should Live

45:10 — Ramon’s Branding Failures and Lessons Learned

49:50 — What Ramon Wishes He’d Known As a New Speaker

51:06 — Outro and Where to Get More Help

Ready to upgrade your brand—and your bookings? Hit play and discover your path to the main stage!

What if the secret to landing more speaking gigs has nothing to do with your story—or even your message—but everything to do with how fast you reply to emails?

In this eye-opening episode of Path to the Main Stage, host Li Hayes is joined by Olympic bobsledder, former NFL athlete, and powerhouse speaker Johnny Quinn, who pulls back the curtain on what really drives speaker bookings (hint: it’s not just about talent on the stage). If you’ve ever wondered why some speakers get repeat invitations and glowing referrals while others fade away, this episode will surprise you.

Johnny reveals his journey from getting cut in the NFL to representing Team USA at the Olympics, and how overcoming setbacks became the foundation of his speaking career. But the real gold is in Johnny’s approach to the business of speaking—covering everything from professional “interruption” tactics, to using digital tools and targeted follow-ups that thrill event planners. Discover the surprising impact of immediate response times, how to leverage promotional materials, and why your relationship with an event organizer begins long before you step on stage.

Other key highlights include:

• Why your “setbacks” might be your most valuable speaking asset
• A behind-the-scenes look at Johnny’s CRM verticals: hot, warm, and cold leads
• The “jab, jab, jab, right hook” strategy for speaker outreach (and why it works)
• The essential mindset shift to make the event planner the hero
• The truth about niching: should you specialize… or take every gig you can?
• How Johnny uses pre-event communication and promotional videos to close more deals
• What you must do after your speech to guarantee referrals and more bookings

Whether you’re an emerging speaker hungry for stages or a veteran ready to tighten up your process, this fast-paced conversation will help make you unforgettable… before and after you grab the mic.

Episode Overview:

• [00:00:00] – What event planners really want (it’s not just a great talk)
• [00:03:24] – Johnny’s sports background & abrupt pivots
• [00:07:27] – Why getting “cut” helped launch his speaking business
• [00:11:11] – Becoming a “professional interrupter” & winning with outreach
• [00:14:21] – The power of video prospecting and storytelling
• [00:16:14] – How Johnny organizes contacts by “hot, warm, cold” lead strategy
• [00:18:33] – Newsletter tactics for nurturing cold leads
• [00:20:01] – Never dismiss a lead: stories from the trenches
• [00:22:00] – The truth about niching for new speakers
• [00:25:24] – Why your signature talk is your superpower
• [00:26:10] – Speed = competitive advantage for landing bookings
• [00:29:15] – The follow-up sequence: emails, materials, and committee persuasion
• [00:33:56] – When to automate vs. when to personalize your pitch
• [00:35:08] – Post-contract: setting up for referrals before you speak
• [00:38:16] – In-person day-of rituals & building rapport
• [00:43:04] – Making the event planner the hero—every single time
• [00:44:21] – Johnny’s #1 tip: the power of community for speakers

Ready to accelerate your path to the main stage? Listen now and take your speaking business up a gear!

Professional speaking is one of the highest paying careers with the lowest barrier to entry - yet few succeed in ever making it to a main stage.

Path to the Main Stage is here to pull back the curtain on the world of professional speaking. In this debut episode, host Li Hayes reveals the real secrets to breaking in, standing out, and lasting in an industry that’s both dazzling and daunting.

Episode Highlights:

• The Shocking Truth About Speaking: Discover why professional speaking offers one of the lowest bars to entry—and the highest payoffs—of almost any industry out there.
• Why Most Speakers Fail: Li shares hard-hitting insights about why a whopping 90% of would-be speakers give up within five years and what it really takes to survive and thrive.
• Finding Your Speaker Type: Are you an edutainer, teller, teacher, seller, or talker? Learn the unique strengths of each type of speaker, why knowing your category is crucial, and how event planners think—so you can match your strengths to the right stages.
• Li’s Unlikely Journey: Hear Li’s personal story of career reinvention, from corporate downsizing to managing successful speakers and becoming an in-demand consultant for emerging talent.
• The Real Business of Speaking: Why great stage presence isn’t enough, and how mastering sales, contracts, branding, and networking shapes sustainable success.
• A Behind-the-Scenes Look: Get the inside scoop on how major events select their speakers—and how understanding your audience and value can set you apart.

Whether you’re still dreaming of your first stage or hungry for your next big break, this kick-off episode is full of practical, actionable insight you won’t want to miss. Listen, take notes, and step forward on your own path to the main stage!

Timestamped Overview

00:00 "Emerging Speaker Coaching and Placement"

04:52 Comprehensive Guide to Speaking Business

07:52 Transitioning Job Responsibilities

09:53 Building Success Through Relationships

13:08 "Identifying Your Speaker Type"

16:45 "Motivational Speakers and Learning"

21:21 Finding a Purposeful Keynote Speaker

24:17 "Edutainers in Leadership & Motivation"

29:12 "Understanding Your Speaker Role"

30:00 "Path to Main Stage Success"

What if landing your next speaking gig wasn’t about who you know, but what you don’t know?

Welcome to the very first episode of “Path to the Main Stage,” where host Li Hayes unveils the no-nonsense truths and essential tips every aspiring speaker needs to hear—but rarely does. Are you wondering whether you really need a speaker agent, what should actually be on your website, or how to confidently set your speaking fees? This episode is your roadmap.

Li doesn’t sugarcoat what it takes to move from your first stage to those sought-after big-ticket events. Drawing on a decade of experience placing hundreds of speakers, Li pulls back the curtain on the speaking industry—revealing everything from how to find your next gig, what bureaus and agents are actually looking for, to powerful insights on contract negotiation, social media presence, and crafting your keynote.

Expect a lineup of stories, advice, and practical guidance from not just Li but the industry’s top event producers, speaker bureau agents, and pros who know what it takes to become in-demand. Whether you’re wondering if you’re ready to get on stage or determined to land bigger opportunities, this episode sets the tone for your entire journey ahead.

Episode Overview:

• 00:00 – Kickoff: The speaker’s journey and Li Hayes’ mission
• 00:21 – Burning speaker questions: Agents, pricing, topics, and more
• 01:00 – Li’s background and expertise in speaker management
• 01:25 – What to expect from the podcast: candid advice, industry experts, and behind-the-scenes insights
• 01:35 – Where to subscribe, find resources, and keep taking your own path to the main stage

Ready to take your speaking career to the next level? Hit play, and let’s get started on your path to the main stage.