Partnership Mastermind Podcast – Détails, épisodes et analyse

Join Chris Lavoie and partnerships leaders and experts each week in this new podcast. Make sure you subscribe on Apple, follow on Spotify, or whereever you get your podcasts.

In this insightful episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Rob Moyer, head of Global partnerships at Gong, to unpack what actually works in B2B partnerships. Rob brings a wealth of experience, having scaled ecosystem revenue from $100 million to over $1 billion and built GTM channels at Microsoft. The conversation dives deep into modern partnership strategies, with Rob emphasizing the importance of treating partnerships like product launches and co-designing outcomes with partners.

A key focus is Rob's innovative approach to ideal partner profiles (IPPs), moving beyond traditional metrics to focus on buyer personas and lifecycle alignment. Rob shares valuable insights on how to co-create value with partners, stressing the need to "follow the money" and understand each partner's unique currency. The discussion also explores how AI is revolutionizing partnerships, with Rob candidly sharing how AI tools have helped him overcome challenges related to dyslexia and communicate more effectively.

Aspiring partnership professionals will find immense value in Rob's advice on career growth, hiring in the AI era, and the skills needed to thrive in modern partnerships. He stresses the importance of curiosity, adaptability, and embracing AI to stay competitive. Whether you're new to partnerships or a seasoned pro, this episode offers fresh perspectives and actionable strategies to elevate your partnership game.

Rob Moyer

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

Chris Lavoie sits down with Kelly Sarabyn, Director of Tech Partner Programs at HubSpot, to unpack the intricacies of successful SaaS partnerships. Kelly, with her unique background spanning Yale Law, marketing, and now leading one of the top tech partner ecosystems, brings a wealth of knowledge to the table. The conversation dives deep into the often misunderstood world of tech partner programs, with Kelly emphasizing the importance of moving beyond vanity metrics and focusing on strategic plans and commercial outcomes.

A significant portion of the discussion revolves around the concept of partner influence - a crucial yet often overlooked aspect of partnerships. Kelly and Chris explore why influence is undervalued and how partnership leaders can better quantify and communicate its impact to stakeholders. They also delve into the importance of storytelling and data in gaining buy-in from executives and sales teams. The episode provides valuable insights into operationalizing partnerships, with Kelly stressing the need for early investment in partner ops and discussing the pros and cons of different organizational structures for this role.

The conversation then shifts to co-selling with tech partners, with Kelly breaking down different approaches based on product compatibility and customer journey alignment. She offers practical advice on selecting the right partners and ensuring mutual dedication to the partnership. The episode concludes with a discussion on key metrics for measuring the success of tech partnerships, including influenced revenue, customer value, and strategic concerns. Whether you're a seasoned partnership professional or new to the field, this episode offers a masterclass in building and optimizing tech partner strategies.

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

In this insightful episode of The Partnership Mastermind Podcast, host Chris Lavoie sits down with Lauryn Spence, VP of Agency Partnerships at Commerce, to unpack what it really takes to build and scale a world-class partner ecosystem in today’s B2B landscape.

Lauryn shares her inspiring journey from SDR to executive leadership, offering hard-earned lessons for anyone looking to grow their career in partnerships, alliances, or channel strategy. She introduces her powerful “Partnership Pie” framework — a model for driving predictable revenue through partnerships, dividing impact between direct introductions, partner-sourced opportunities, and jointly-created demand.

Throughout the conversation, Chris and Lauryn explore how to prioritize and segment partners based on revenue potential, client retention, and co-marketing opportunities. They discuss practical ways to incentivize internal sales and customer success teams to collaborate more effectively, and the importance of aligning go-to-market strategies from the start.

This episode is a masterclass in partnership management, leadership, and ecosystem strategy. Whether you’re leading a partner program or starting out in the field, you’ll come away with actionable insights on how to measure success, strengthen collaboration, and create sustainable partner-driven growth.

Lauryn Spence 

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

In this episode of the Partners of Mastermind podcast, host Chris Lavoie speaks with Jay McBain, chief analyst at Omdia and a leading voice in tech partnerships. Jay shares his journey from IBM to industry thought leader, offering sharp insights into the future of ecosystems, the power of key influencers, and how AI is reshaping everything from enterprise data to talent development. Whether you're in the partnership space or just curious about where tech is headed, this conversation is packed with clarity, foresight, and actionable ideas.

Jay McBain

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

In this captivating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Phil Roireau, a trailblazer in SaaS partnerships and current co-founder and CEO of Consio. Phil shares his journey from being one of Gorgias' largest customers to spearheading their partnership program, which became one of the most admired in the SaaS industry. He reveals how he scaled the business from sub-$1 million to over $30 million ARR, with partnerships consistently driving more than 50% of net new revenue.

Phil dives deep into the strategies that made Gorgias' partner program so successful, including their data-driven approach to partner segmentation and engagement. He discusses the importance of creating a tiering system for partners and maintaining regular touchpoints with each tier. Phil also shares insights on hiring the right talent for partnerships, emphasizing the need for individuals with unique personalities and skill sets that can drive results in a fast-paced environment.

One of the most fascinating aspects of the conversation is Phil's breakdown of the DTCX brand, which he created as a standalone thought leadership platform for e-commerce customer experience. This innovative approach allowed Gorgias to penetrate partner ecosystems more effectively and scale their event strategy to new heights. Phil's journey from operator to CEO, and his current venture with Consio, provides listeners with valuable insights on building partnerships from the ground up in a new company. Don't miss this episode packed with actionable strategies and inspiring stories from one of the industry's most respected partnership leaders. Tune in now to elevate your partnership game!

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Phil Roireau, Co-founder & CEO | Consio

Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

In this insightful episode of the Partnership Mastermind podcast, host Chris Levoie sits down with Christina Flaschen, CEO and founder of Pandium, to unpack the intricacies of SaaS partnerships and integration strategies. As a veteran in the tech partnership space, Christina shares her wealth of experience in building and scaling integrations for SaaS companies. The conversation delves deep into the structural challenges faced by partner managers, often set up to fail due to misaligned expectations and resources. Christina emphasizes the importance of executive alignment and cross-functional collaboration, particularly between product and partnership teams, to drive successful integration programs.

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Christina Flaschen, CEO and founder of Pandium

Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

In this episode of Partnership Mastermind podcast, host Chris Lavoie sits down with Christi Williams, Principal Partner Marketing Manager for Partner GTM Enablement at HubSpot. As an experienced operator who has been on both sides of the marketing development funds (MDF) table, Christi shares her journey from IT consulting and digital marketing to leading ecosystem go-to-market strategies at one of the most partner-led companies in SaaS. She discusses the creation of HubSpot's Partner Growth Accelerator, a program that has become a powerful collaboration engine for the company's ecosystem. Christi reveals how she overcame initial pushback from leadership to launch this initiative, offering valuable lessons on internal advocacy and executive storytelling. The conversation delves into the intricacies of MDF allocation, partner enablement, and the importance of data-driven decision making in partnership programs. Christi also emphasizes the significance of building a strong internal support network and external community for professional growth. Whether you're new to partnerships or a seasoned pro, this episode is packed with actionable insights on scaling partner programs, fostering ecosystem collaboration, and navigating complex organizational structures. Don't miss this masterclass in partnership strategy - tune in now and level up your ecosystem game!

Christi Williams

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

In this illuminating episode of the Partnership Mastermind podcast, host Chris Lavoie sits down with Kait Stephens, the visionary founder and CEO of Brij. Kait shares her journey from Harvard Business School to building one of the most ecosystem-minded companies in e-commerce. She dives deep into the trillion-dollar "black box" of retail data and how Brij is revolutionizing the way brands connect with customers across all channels. Kait explains the critical gap in post-purchase data for offline sales and how Brij's innovative platform is helping brands collect first-party data to create seamless, personalized experiences regardless of where a customer shops.

The conversation explores Kait's founder journey, from identifying the massive problem in retail data to capitalizing on key market signals and building a solution. Kait offers invaluable insights on attracting top talent, emphasizing the power of an ambitious vision and building in public on platforms like LinkedIn. She also candidly discusses her experience raising funds while pregnant and shares empowering perspectives on balancing motherhood with startup leadership. Listeners will gain practical advice on leveraging partnerships for growth, with Kait detailing Brij's strategic approach to building a robust partner ecosystem.

This episode is a must-listen for aspiring founders, e-commerce professionals, and anyone interested in the future of retail and customer data. Kait's authenticity, grit, and strategic thinking shine through as she shares the ups and downs of her entrepreneurial journey. Whether you're looking to understand the evolving retail landscape, improve your go-to-market strategy, or gain inspiration from a trailblazing female founder, this conversation delivers valuable insights and actionable takeaways. Tune in to discover how Brij is transforming the retail data landscape and learn from Kait's experiences in building a game-changing startup.

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.

Chris Lavoie sits down with Greg Portnoy, founder and CEO of Euler, to unpack the secrets of successful SaaS partnerships. Greg, a veteran with over a decade of experience in building partnership programs, shares his journey from selling TVs at Best Buy to revolutionizing the partnership management space. The conversation delves into Greg's motivations for creating Euler, a groundbreaking platform designed to solve the pain points he experienced firsthand in the industry. Listeners will gain valuable insights into the challenges of modern partnership management and how Euler addresses them through innovative features like Deal Flow AI and bi-directional partnership tracking. Greg also discusses his unexpected rise as a thought leader on LinkedIn and how it has fueled Euler's growth without traditional marketing tactics. This episode is a must-listen for anyone looking to understand the future of partnerships and how to build scalable, measurable programs that drive real business value.

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Learn more about Partnership Mastermind https://partnershipmastermind.com/

Connect with Chris on LinkedIn https://www.linkedin.com/in/chris-lavoie-phd-aaaa4111b/

Chris Lavoie is a leading voice in B2B SaaS partnerships, known for building programs that deliver real, measurable results. As the founder of Partnership Mastermind, he equips professionals with actionable tools, training, and mentorship. After building multiple partnership programs, he launched Partnership Mastermind.