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TitreDateDurée
Why Profitable Home Service Companies Keep Running Out of Cash08 oct. 202600:39:13

Your home service business can be profitable on paper and still run out of cash.

John Wilson sits down with Tyler Martin of Profit & Grit to break down where cash actually goes as a home service company grows and why strong EBITDA doesn’t always translate to money in the bank.

They cover the biggest cash drains, including trucks, inventory, accounts receivable, debt payments, and hiring ahead of demand. They also break down how much cash to keep in reserve, what owners should be watching every week, and how a 13-week cash flow forecast can help you stay ahead of a crunch.

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In This Episode
━━━━━━━━━━━━━━
• Why profitable businesses still run out of cash
• Profit vs. actual free cash flow
• How growth eats cash
• The hidden impact of AR, inventory, trucks, and debt
• How much cash to keep in reserve
• What financial numbers to review every week
• Building a 13-week cash flow forecast

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Sponsors
━━━━━━━━━━━━━━

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast

FieldPulse

Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated

Comfort Connect

Turn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX 

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Connect
━━━━━━━━━━━━━━

John Wilson
https://www.linkedin.com/in/johnbwilson1/

Tyler Martin
Profit & Grit
https://profitandgrit.com/

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How We’d Structure Home Service Marketing From $5M to $10M06 oct. 202600:54:47

What does the perfect marketing team actually look like for a $5M home service company trying to reach $10M?

John Wilson and Jack Carr go head-to-head to build a marketing department from scratch, with Sam Preston judging every decision.

They start with the exact same $5M appliance repair business, zero internal marketing employees, and a $400K payroll budget. Across five rounds, they have to decide who to hire first, what to keep outsourced, when to bring marketing in-house, and what gets cut when the budget tightens.

Along the way, they break down lifecycle marketing, lead generation, PPC, SEO, content, branding, business development, multi-location growth, and why the marketing team that gets you to $5M may not be the one that gets you to $10M.

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In This Episode
━━━━━━━━━━━━━━
• The first marketing hire John and Jack would make at $5M
• Marketing coordinator vs. lifecycle marketer
• Using your existing customer database to drive more revenue
• How the marketing team changes from $5M to $10M
• When growth requires expanding into new markets
• What should stay outsourced at $7M
• Why PPC, LSA, and SEO may belong with an agency

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Sponsors
━━━━━━━━━━━━━━

Avoca

See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos. Book a demo: https://www.avoca.ai/partners/oao

Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/

Big Reputation

Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid

━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━

John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack

Sam Preston
https://www.linkedin.com/in/sam-preston-a682103b6/

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why Home Service Marketing Breaks at $5M01 oct. 202600:44:11

Most home service companies think they need more leads. But as you approach $5M, the real problems are often attribution, capacity, booking rates, sales, and fulfillment.

Jack Carr and Sam Preston break down where home service marketing starts to break as a company grows, why cost per lead can be misleading, and how to track marketing all the way to actual revenue.

They also cover Google Ads and Performance Max, AI search, review velocity, and why the next era of home service marketing could extend well beyond Google.

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In This Episode
━━━━━━━━━━━━━━
• What breaks in marketing around $5M
• Tracking leads all the way to revenue
• Why cost per lead can be misleading
• Using phone numbers and campaigns for attribution
• Matching marketing spend to technician capacity
• Why booking rate is one of the biggest missed opportunities
• When a “lead problem” is actually a sales problem

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Sponsors
━━━━━━━━━━━━━━
Big Reputation

Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast

Avoca

See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos.
Book a demo: https://www.avoca.ai/partners/oao 

━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━

Jack Carr
https://x.com/thehvacjack

Sam Preston

https://www.linkedin.com/in/sam-preston-a682103b6/ 

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The End of Google Search? How Home Service Companies Win in the AI Era29 sept. 202600:27:05

AI search is changing how homeowners find HVAC, plumbing, and home service companies.

John Wilson sits down with Julie Phan of Big Reputation to break down how ChatGPT and other AI platforms decide which contractors to recommend and what home service owners can do to show up more often.

They cover why your Google Business Profile, reviews, website, service pages, local listings, and overall digital footprint are becoming increasingly important as search moves beyond Google.

John and Julie also walk through how AI evaluates things like location, service type, reputation, availability, and customer feedback, plus how operators can test their own AI visibility and start building an advantage before the space gets more competitive.

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In This Episode
━━━━━━━━━━━━━━
• How AI search is changing home services
• How ChatGPT chooses which contractors to recommend
• Why reviews matter for AI visibility
• Google Business Profile and AI search
• Building a stronger digital footprint
• Service and location pages that give AI more context
• How to track your visibility in AI search
• Why smaller contractors may have an advantage
• How to start optimizing for AI search today

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Sponsors
━━━━━━━━━━━━━━
Profit & Grit

Running a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.com

Catalyst | May 3–5 | Akron, Ohio

100+ home service owners and operators. Three days of tactical sessions, real conversations, and learning from great operators.

Grab your seat: https://www.ownedandoperated.com/catalyst 

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Connect
━━━━━━━━━━━━━━

John Wilson
https://www.linkedin.com/in/johnbwilson1/

Julie Phan/Big Reputation

https://www.bigreputation.ai/ 

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The State of Home Service Marketing in 2026: Google Ads, Meta & LSA24 sept. 202600:42:37

What’s working in home service marketing in 2026?

John Wilson and Sam Preston break down Meta Ads, Google Ads, LSAs, speed to lead, call centers, and how contractors can find their next growth channel.

They cover why marketing channels eventually level off, the rise of Meta Ads, Google’s shift toward AI and Performance Max, and why your call center is a critical part of your marketing engine.

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IN THIS EPISODE
━━━━━━━━━━━━━━
• What’s working in home service marketing in 2026
• Why marketing channels eventually level off
• Meta Ads for HVAC, plumbing, and home services
• Why speed to lead matters
• Turning low-intent leads into booked jobs
• Why your call center is part of marketing
• Google Ads, LSA, and Performance Max
• Testing new marketing channels faster
• Growing through new markets and services
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SPONSOR
━━━━━━━━━━━━━━
Catalyst | May 3–5 | Akron, Ohio

100+ home service owners and operators. Three days of tactical sessions, real conversations, and learning from great operators.

Grab your seat: https://www.ownedandoperated.com/catalyst

━━━━━━━━━━━━━━
CONNECT
━━━━━━━━━━━━━━
John Wilson
https://www.linkedin.com/in/johnbwilson1/

Sam Preston
https://www.linkedin.com/in/sam-preston-a682103b6/

Service Scalers
https://os.servicescalers.com/go/oao_podcast/referral/podcast

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How to Grow Your Home Service Business With Google Business Profiles22 sept. 202600:36:20

John Wilson sits down with Julie Phan, founder of Big Reputation, to break down how home service companies can use Google Business Profiles to expand into new markets.

They cover how to choose the right location, how many reviews you need before expanding, Google's verification process, and how to build authority on a new GBP without weakening your existing locations.

John also shares how The Wilson Companies has used GBPs through acquisitions and organic expansion, including a $10,000 acquisition that may have generated roughly $1 million in revenue.

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In This Episode
━━━━━━━━━━━━━━
• When to open another Google Business Profile
• How to choose your next market
• Building reviews and authority
• Google's GBP verification requirements
• Buying existing GBPs through acquisitions
• Google Business Profiles and AI search
• Why more locations don't automatically mean more leads

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Sponsors
━━━━━━━━━━━━━━
FieldPulse


Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more.
Book a free demo: https://landing.fieldpulse.com/owned_and_operated 

━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━

John Wilson
https://www.linkedin.com/in/johnbwilson1/

Julie Phan/Big Reputation

https://www.bigreputation.ai/ 

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Owned and Operated with John Wilson | Podcast Trailer18 sept. 202600:01:26

John Wilson has spent the last decade growing a home service company from $1M to $53M in revenue.

On Owned and Operated, John breaks down what it actually takes to build and scale a home service business, including hiring, sales, marketing, operations, acquisitions, pricing, and everything in between.

Real operators. Real numbers. Real problems being solved in real time.

If you own a plumbing, HVAC, electrical, or other home service business and want to build something great, this show is for you.

New episodes twice a week.

Find Owned and Operated:

https://www.youtube.com/@JohnWilsonOAO

https://www.ownedandoperated.com/

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The 2026 SBA Playbook: How to Buy a Business With 10% Down17 sept. 202600:48:55

The SBA rules for buying a business are changing in 2026. Here’s what buyers and home service operators need to know.

Jack Carr sits down with Alan Peterson from First Internet Bank to break down the latest SBA 7(a) changes, including how buyers can finance up to 90% of an acquisition, new equity requirements, seller financing, and changes affecting minority investors.

They also cover how sellers can stay involved for up to 24 months after closing, strategies for navigating licensing when buying HVAC, plumbing, electrical, and other skilled trades businesses, and new Quality of Earnings requirements for larger acquisitions.

Plus, Alan explains one of the biggest opportunities for existing business owners: using SBA expansion financing to acquire another company with potentially 0% down when the deal qualifies.

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Inside This Episode
━━━━━━━━━━━━━━
 • Buying a business with an SBA 7(a) loan
 • Financing up to 90% of an acquisition
 • New 2026 SBA equity requirements
 • Seller financing and transition rules
 • Licensing strategies for home service acquisitions
 • Quality of Earnings and business valuations
 • SBA expansion loans and potential 0% down acquisitions
 • What buyers should know before making an offer
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Sponsors
━━━━━━━━━━━━━━
Avoca

See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos.
Book a demo: https://www.avoca.ai/partners/oao

FieldPulse

Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more.
Book a free demo: https://landing.fieldpulse.com/owned_and_operated 

━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━
Jack Carr
https://x.com/thehvacjack 

Alan Peterson
https://alanfib.com/ 

Owned and Operated
https://www.ownedandoperated.com/

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

What Is EBITDA? How to Value, Grow & Sell Your Home Service Business15 sept. 202600:25:33

What is EBITDA, and why does it matter so much when building, financing, or selling a home service business?

John Wilson and Jack Carr break down EBITDA in simple terms, including how it differs from net income and SDE, what a healthy EBITDA margin looks like, and why buyers, banks, and lenders pay so much attention to it.

They also explain how EBITDA impacts business valuation, why maximizing profit doesn't always maximize company value, and the other financial metrics buyers look at during an acquisition.

Plus, John shares the 50/30/20 framework used at Wilson: 50% gross margin, 30% SG&A, and 20% EBITDA.

━━━━━━━━━━━━━━
In This Episode
━━━━━━━━━━━━━━
• What EBITDA means and why it matters
• EBITDA vs. net income and SDE
• Healthy EBITDA margins for home service businesses
• How EBITDA impacts business valuation
• Using strong financials to access capital
• Why higher EBITDA doesn't always mean a better business
• The 50/30/20 framework

━━━━━━━━━━━━━━
Sponsors
━━━━━━━━━━━━━━
Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers:
https://www.quickstaffers.com/

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast

━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━
John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why Roofing Is a Beautiful Business: Marketing, Sales & $20K Jobs10 sept. 202600:50:48

What does it actually take to buy and grow a roofing company?

Nicholas Riley left Deloitte to buy Driftwood Builders Roofing, a 20-year-old roofing company in Austin, Texas. After reviewing roughly 2,000 businesses, he finally made his first home service acquisition.

In this episode, John Wilson and Nicholas break down the economics of the roofing business, including $20,000 average roof replacements, cash vs. insurance margins, roofing marketing, direct mail, referral partnerships, and competing in a market with more than 1,000 roofing companies.

They also cover Nicholas' biggest mistakes during his first year as an operator, what buyers should look for when acquiring a home service business, and why roofing ultimately comes down to two things: marketing and sales.

━━━━━━━━━━━━━━
In This Episode
━━━━━━━━━━━━━━
• Buying your first home service business
• The economics of running a roofing company
• $20K average roof replacements
• Roofing marketing and direct mail
• Building referral partnerships that generate leads
• Why seller integrity matters when buying a business
• Competing against private equity and local roofers
• Why roofing is a marketing and sales business

━━━━━━━━━━━━━━
Sponsors
━━━━━━━━━━━━━━
The Military Veteran (TMV)

Hiring a VP, GM, or C-suite leader? The Military Veteran (TMV) specializes in executive search for home service businesses, connecting you with proven veteran leaders who know how to execute, build teams, and drive growth.

Select Owned and Operated as your referral source when you schedule a consultation: https://themilvet.typeform.com/to/BDwkmCU0?typeform-source=www.themilvet.org

Big Reputation

Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls.

Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid
━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━
John Wilson
https://www.linkedin.com/in/johnbwilson1/

Nicholas Riley
https://www.instagram.com/nickriley2/
https://driftwoodbuildersroofing.com/

Owned and Operated
https://www.ownedandoperated.com/

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Ismael Valdez: How I Built a $108M Home Service Company & What I’m Building Next08 sept. 202600:57:21

Ismael Valdez built NexGen Air Conditioning & Plumbing from $0 to $108 million in just 6.5 years. Now he’s back on Owned and Operated to share the blueprint for his next $100M home service company.

John Wilson and Ismael break down what worked at NexGen, the mistakes he would never repeat, why most HVAC and plumbing contractors stall below $2M, and why sales and marketing are the real engines behind rapid growth.

Ismael also shares what he’s building next. After investing more than $22 million of his own money into Nuve, generating $15.2 million in first-year sales, and selling more than 110,000 units, he’s turning his attention back to home services.

His vision: an AI-powered, hyper-efficient HVAC and plumbing company with almost no traditional back office, lower prices, higher close rates, and the potential for 40%+ EBITDA margins.

In This Episode:

• How Ismael Valdez built NexGen from $0 to $108M
• What he learned from a nine-figure home service exit
• Building Nuve to $15.2M in first-year sales
• Why most contractors stall below $2M
• NexGen’s biggest wins and mistakes
• Why sales and marketing drive growth
• Building an AI-powered home service company
• Ismael’s blueprint for his next $100M company

Connect

John Wilson
https://www.linkedin.com/in/johnbwilson1/

Ismael Valdez
https://www.instagram.com/nuveceo/

Owned and Operated
https://www.ownedandoperated.com/

Sponsors

Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers:
https://www.quickstaffers.com/

Avoca

See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos. Book a demo:
https://www.avoca.ai/partners/oao

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How We’d Turn $5M Into $10M in 12 Months03 sept. 202600:41:34

How would we turn a $5 million home service business into a $10 million company?

In this episode of Owned and Operated, John Wilson and Jack Carr break down how they’d invest $1 million to double a profitable home service business.

They cover where they’d invest first, finding the next high-ROI marketing channel, hiring salespeople ahead of demand, expanding the balance sheet, and building the capacity to scale.

Could they reach a $10M run rate in just 12 months? This is the playbook they’d use.

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In This Episode
━━━━━━━━━━━━━━
• How to grow a $5M home service business to $10M
• Where they’d invest $1 million for growth
• Finding your next high-ROI marketing channel
• Why one marketing channel could double the business
• Branding, radio, LSAs, and commercial sales
• Hiring salespeople ahead of demand

━━━━━━━━━━━━━━
Connect
━━━━━━━━━━━━━━
John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack

Owned and Operated
https://www.ownedandoperated.com/

━━━━━━━━━━━━━━
Sponsors
━━━━━━━━━━━━━━
Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

Comfort Connect

Turn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX

FieldPulse

Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How We’d Start a Plumbing Company From $0 in 202601 sept. 202600:47:24

If John Wilson and Jack Carr lost everything and had to start a plumbing company from scratch, what would they actually do?

In this episode of Owned and Operated, John and Jack break down exactly how they’d build a plumbing business from $10,000 to $1 million in revenue using everything they’ve learned as home service operators.

They compare two different paths: staying extremely lean by subcontracting work and proving demand before spending money, or hiring early and building the operation one truck at a time. They cover how they’d land their first customers, where they’d spend their first marketing dollars, when they’d hire, what jobs they’d target, and how they’d build toward four productive trucks.

John also explains why he’d eventually use a small acquisition to accelerate the business, including examples of companies he’s previously acquired with very little cash down.

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In This Episode
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• How to start a plumbing company with $10,000
• Getting your first customers without a big marketing budget
• Subcontracting vs. hiring your first plumber
• Why John would prioritize revenue before investing
• Using Facebook, Nextdoor, referrals, and LSAs to generate leads
• The plumbing jobs Jack would target first
• When to add your first truck and technician

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Connect
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack 

Owned and Operated
https://www.ownedandoperated.com/

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Sponsors
━━━━━━━━━━━━━━

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast 

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/ 

Send Us Mail!

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

There Are Millions Hiding in Your Customer Database27 août 202600:59:34

Your customer database might be worth more than you think.

In this episode of Owned and Operated, John Wilson sits down with Faraday founder Alex Coleman to break down how home service companies can turn the data they already collect into better marketing, smarter dispatching, and more replacement opportunities.

They cover how Wilson uncovered millions of dollars in opportunities hidden inside old customer records, why equipment data becomes increasingly valuable as a contractor scales, and how back-office automation can tackle permits, warranties, rebates, and other processes that often fall through the cracks.

John and Alex also dig into AI in the trades, where automation is actually useful, why AI still needs a human in the loop, and why contractors should think twice before building their own software instead of focusing on the core business.

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In This Episode
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• How old customer data can uncover millions in replacement opportunities
• Why equipment age matters for marketing and dispatch
• Turning service calls into long-term marketing assets
• Using existing customer databases to drive more revenue
• Automating permits, warranties, rebates, and back-office work
• Why rebates can become a major source of missed profit
• How data becomes more valuable as a home service company scales
• Where AI is overpromised in the trades

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Connect
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Alex Coleman / Faraday
https://www.faraday.so/
https://www.linkedin.com/company/faraday-ai/

Owned and Operated
https://www.ownedandoperated.com/

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Sponsors
━━━━━━━━━━━━━━

Profit & Grit

Running a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business.

Book your free 20-minute strategy call: https://www.profitandgrit.com

Send Us Mail!

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Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How to Survive Slow Season in Your Home Service Business25 août 202600:25:04

Slow season doesn’t have to wreck your home service business.

In this episode of Owned and Operated, John Wilson and Jack Carr break down how they prepare for shoulder season when inbound demand slows, the call board gets lighter, and every lead becomes more valuable.

They cover how to fill the board with outbound calling, when to use specials and discounts, why sales KPIs can actually improve during slower months, and how tightening labor, marketing, and spending can turn shoulder season into a stronger cash-producing period. They also explain why preparing months ahead and building a customer contact list during peak season makes the slowdown much easier to manage.
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In This Episode
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• Why August and September can be some of the slowest months of the year
• How to use outbound calling to fill the board when inbound demand drops
• Specials, BOGOs, tune-ups, and other ways to drive shoulder season leads
• Why you should lean on proven marketing instead of taking new risks
• How to get more revenue from the leads already on your board
• Why average ticket and conversion rates can improve during slow season

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Connect
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack

Owned and Operated
https://www.ownedandoperated.com/

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Sponsors
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FieldPulse

Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated

Send Us Mail!

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why Everyone Is Buying Home Service Businesses (And You Should Too)20 août 202600:30:13

Home service businesses are getting more attention than ever. But are they really as good as they look?

In this episode of Owned and Operated, John Wilson and Jack Carr talk about why HVAC, plumbing, electrical, and other home service businesses have become so popular; and why they’re still incredibly hard to operate.

They break down what makes home services attractive, the mistakes people make when buying into the trades, and where there’s still opportunity as more buyers enter the space.

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In This Episode
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• Why more people are getting into the trades
• What makes home services such an attractive business model
• Why fragmentation creates so much opportunity
• The reality of staffing, seasonality, and competition
• Why running a home service business takes more than being smart
• The biggest mistake people make when buying a home service company
• The difference between buying a business and buying a job

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Connect
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack

Catalyst
https://www.ownedandoperated.com/catalyst

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Sponsors
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Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/

Profit & Grit

Running a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business.
Book your free 20-minute strategy call: https://www.profitandgrit.com

FieldPulse

Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How to Build a $40M+ Home Service Business: Cash Flow, Sales & KPIs18 août 202600:28:34

You can be profitable and still run out of cash.

In this supercut episode of Owned and Operated, featuring insights from several episodes, John Wilson breaks down the cash flow, sales, and KPI systems that helped him scale a home service business from $1M to roughly $40M in revenue.

Learn why profit doesn’t equal cash, how to improve average ticket by solving higher-value problems, and the five numbers every home service owner should track to find problems faster and scale with more control.

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In This Episode
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• Why profitable home service businesses still run out of cash
• How to improve cash flow and get paid faster
• The systems John would implement at $1M in revenue
• How to increase average ticket with a value ladder
• Why training and ride-alongs drive better sales performance
• The 5 KPIs every home service owner should track
• How to diagnose lead, booking, closing, and average ticket problems
• Why “number of options” is a critical sales metric
• How scorecards and daily KPIs create accountability

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Connect
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack

Owned and Operated
https://www.ownedandoperated.com/

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Sponsors
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Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast

Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/

Send Us Mail!

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Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The $1M Decisions Contractors Don’t Realize They’re Making13 août 202600:36:47

The biggest decisions in your home service business usually don’t feel big when you make them.

In this episode of Owned and Operated, John Wilson and Jack Carr break down the $1 million decisions contractors make without realizing how much they can impact the business over time.

They discuss hiring the right people, choosing technology that can scale, building a membership program, reinvesting profits, making smarter marketing bets, and why seemingly small decisions can shape the next decade of your business.

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In This Episode
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• Why small decisions can compound into million-dollar outcomes

• How hiring the right people can change the trajectory of your business

• Why your CRM, payroll, phones, and technology stack matter as you scale

• How membership programs create long-term customer value

• Why reinvesting profits can accelerate growth

• Why John and Jack prioritize executors over “strategic” hires

• The two areas they would focus on first at $5M: people and leads

• How training, KPIs, and better data create a long-term advantage

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Connect
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack

Owned and Operated
https://www.ownedandoperated.com/

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Sponsors
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Avoca

See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos. Book a demo: https://www.avoca.ai/partners/oao

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast



Send Us Mail!

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why Home Service Businesses Get Stuck at $3M and How to Scale to $30M11 août 202600:40:49

The strategies that get your home service business to $3 million will not get you to $30 million.

In this episode of Owned and Operated, John Wilson and Jack Carr break down why contractors stall at different stages of growth and how the owner’s role has to evolve as the business gets bigger.

They discuss escaping “hero mode,” building the right teams and systems, reinvesting in growth, and why the owner can ultimately become the biggest bottleneck in the business.
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In This Episode
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• Why the playbook that gets you to $3M stops working as you scale

• Why contractors commonly stall between $3M and $10M

• Getting the owner out of "hero mode" and building a real organization

• Reinvesting profits versus pulling cash out of the business

• The systems and positions you need as the company gets bigger

• Why adding trades and locations too early can slow down growth

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Connect
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John Wilson
https://www.linkedin.com/in/johnbwilson1/

Jack Carr
https://x.com/thehvacjack

Owned and Operated
https://www.ownedandoperated.com/

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Sponsors
━━━━━━━━━━━━━━

Avoca

See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos. Book a demo: https://www.avoca.ai/partners/oao

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

From a $2M Family Plumbing Shop to a Multi-Trade Powerhouse 06 août 202601:10:54

Every growing home service company eventually hits the same wall. The systems that got you to $2 million will not get you to $20 million.

In this episode of Owned and Operated, John Wilson sits down with Brady Jolly and Scott Sharrock of Jolly Heating, Air, Plumbing & Electric to break down what it actually takes to scale a second-generation home service business. They discuss moving from commercial to residential, building a leadership team, using acquisitions to accelerate growth, creating a culture people want to stay in, and the management systems that help businesses continue growing without relying on the owner.

The conversation also dives into scorecards, leadership development, AI, private equity, and why investing in people often creates a bigger return than investing anywhere else.

In This Episode

• Growing a second-generation plumbing company into a multi-trade business

• Why residential service changed the trajectory of the company

• Lessons from acquisitions, launching roofing, and adding new trades

• Building leaders before you need them

• Creating a culture that people actually want to be part of

• How scorecards and KPIs improve decision making

• AI, private equity, and where home service businesses are headed next

Connect

John Wilson
https://www.linkedin.com/in/johnbwilson1/

Brady Jolly + Scott Sharrock
https://justcalljolly.com/

Reimagining Home Services Podcast
https://www.youtube.com/@ReimaginingHomeServices
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Sponsors
━━━━━━━━━━━━━━

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

The Military Veteran (TMV)

Hiring a VP, GM, or C-suite leader? The Military Veteran (TMV) specializes in executive search for home service businesses, connecting you with proven veteran leaders who know how to execute, build teams, and drive growth. Select Owned and Operated as your referral source when you schedule a consultation: https://themilvet.typeform.com/to/BDwkmCU0?typeform-source=www.themilvet.org

Big Reputation

Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid

Send Us Mail!

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The Complete Home Service Marketing Playbook04 août 202600:44:07

Home service marketing strategy isn't one-size-fits-all. In this Owned and Operated compilation, John Wilson sits down with Lisa Appleby and Ethan Wright of Service Scalers to break down the marketing systems, lead generation strategies, SEO, Google Ads, Local Services Ads, reviews, AI, and growth playbooks that help contractors scale from $1M to $10M+.

Whether you own an HVAC, plumbing, electrical, roofing, or other home service business, this episode explains where your next marketing dollar should go, how to generate higher-quality leads, improve conversion rates, and build a marketing engine that scales with your company.

In This Episode

  •  The marketing roadmap from $1M to $10M in revenue 
  •  Where to invest your next marketing dollar 
  •  When to use Local Services Ads, PPC, SEO, and aggregators 
  •  Why speed-to-lead dramatically increases booked jobs 
  •  How online reviews impact rankings and revenue 
  •  The biggest marketing mistakes growing contractors make 
  •  How AI is changing SEO, Google Search, and digital marketing 
  •  The KPIs every contractor should actually be tracking 

Connect

John Wilson
https://www.linkedin.com/in/johnbwilson1/

Lisa Appleby
https://www.linkedin.com/in/lisa-appleby/?originalSubdomain=uk

Ethan Wright
https://www.linkedin.com/in/ethanwrighttx

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 Sponsors
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Comfort Connect

Turn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX 

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

Profit & Grit

Running a $3M–$15M home service business? Profit & Grit helps contractors improve cash flow, pricing, forecasting, and profitability with guidance from an operator who's built and sold a $25M service business. Book your free 20-minute strategy call: https://www.profitandgrit.com

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Google Just Changed Local Services Ads (Here's What Contractors Need to Know)30 juil. 202600:26:27

Google is changing Local Services Ads again, and this one actually matters.

In this episode of Owned and Operated, John Wilson sits down with Sam Preston of Service Scalers to break down Google's biggest LSA update yet. With Local Services Ads moving into Google Ads and Performance Max, contractors could see major changes to how budgets are spent, campaigns are managed, and leads are generated.

John and Sam walk through what's changing, what could go wrong, and the simple checklist every contractor should work through before the rollout. If Google is an important lead source for your business, this is an episode you'll want to hear before the switch happens.

In This Episode:

  • Why Google is moving LSAs into Google Ads
  • What Performance Max means for contractors
  • The biggest risks during the migration
  • How to think about budgets and campaign structure
  • What data you need to save before it's gone
  • Why your Google Business Profile matters more than ever
  • What to watch for if your lead volume changes overnight

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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Sam Preston → https://www.linkedin.com/in/sampreston/
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💰 SPONSORS
━━━━━━━━━━━━━━
Breaking $5M Workshop

Join John Wilson and Jack Carr in Akron, OH for a hands on workshop built for home service owners ready to scale past $5M. Get the proven playbook, tour Wilson's operation, and connect with other growth minded contractors. Register here: https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

The Military Veteran (TMV)

Hiring a VP, GM, or C-suite leader? The Military Veteran (TMV) specializes in executive search for home service businesses, connecting you with proven veteran leaders who know how to execute, build teams, and drive growth. Select Owned and Operated as your referral source when you schedule a consultation: https://themilvet.typeform.com/to/BDwkmCU0?typeform-source=www.themilvet.org

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CHAPTERS
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00:00 LSA Shakeup Preview
01:02 Migration to Google Ads PMax
09:20 What Stays Same vs Changes
14:27 Budget Risks and Action Checklist
26:31 Stats, Prep, and Final Thoughts

Send Us Mail!

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why We Stopped Buying $60,000 Service Vans28 juil. 202600:39:47

The fastest-growing home service companies don't scale by spending more. They scale by making smarter operational decisions.

In this special compilation episode of Owned and Operated, John Wilson and Jack Carr break down one of the biggest hidden expenses in home services: your fleet. They explain why they're moving away from expensive service vans, why the Ford Maverick has become their vehicle of choice, and how rethinking truck stock, inventory, and install trailers can save hundreds of thousands of dollars while making technicians more efficient.

They also dive into the future of fleet strategy, from modular trailer systems and simplified inventory to why most branded truck wraps no longer create a competitive advantage. If you're looking for practical ways to lower costs without sacrificing growth, this episode is packed with ideas you can apply immediately.

In This Episode:
• Why expensive service vans may be hurting your business
• How Ford Mavericks reduce fleet costs and fuel spend
• Rethinking truck stock to improve inventory control
• The trailer system that could replace traditional install trucks
• How fleet decisions impact profitability and cash flow
• Why most truck wraps no longer stand out
• Building a brand that actually differentiates your company

————————————————
🔗 CONNECT
————————————————
John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jack Carr → https://x.com/thehvacjack

Breaking $5M Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

————————————————
💰 SPONSORS
————————————————

QuickStaffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/

Breaking $5M Workshop

Join John Wilson and Jack Carr in Akron, OH for a hands on workshop built for home service owners ready to scale past $5M. Get the proven playbook, tour Wilson's operation, and connect with other growth minded contractors. Register here: https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million 

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why Growing Home Service Companies Can't Find Great Leaders23 juil. 202601:09:18

The fastest-growing home service companies don't fail because they run out of demand. They fail because they run out of leaders.

In this episode of Owned and Operated, John Wilson sits down with Jim Lose of The Military Veteran to discuss what separates great operators from average managers. They cover how to hire executive talent, build a structured interview process, identify red flags before making an offer, and create leadership systems that scale with your business.

From scorecards and reference checks to compensation, coaching, and military leadership, this episode is a practical guide to building the team that takes your business from operator-led to professionally managed.

In This Episode:
• Why leadership becomes the biggest growth constraint
• How to identify and hire A-player operators
• The interview mistakes most owners make
• Building scorecards that drive accountability
• Coaching vs. replacing underperforming leaders
• Compensation, incentives, and equity for key hires
• The next executive hire growing businesses should make

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🔗 CONNECT
————————————————

John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jim Lose → https://www.linkedin.com/in/jameslose/

The Military Veteran → https://themilvet.org/

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💰 SPONSORS
————————————————

Breaking $5M Workshop

Join John Wilson and Jack Carr in Akron, OH for a hands on workshop built for home service owners ready to scale past $5M. Get the proven playbook, tour Wilson's operation, and connect with other growth minded contractors. Register here: https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

FieldPulse

Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated

Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/ 

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why Septic Might Be the BEST Home Service Business to Own21 juil. 202600:46:06

Septic may be one of the most overlooked businesses in home services, but it might also be one of the best.

In this special compilation episode of Owned and Operated, John Wilson brings together two of the biggest conversations we've had on the septic industry, featuring Chad and Kyle from Epic Septic alongside Micah of Homefield. Together, they break down why septic has become one of the most compelling opportunities in home services and what it really takes to build a scalable business in the space.

From pumping and repairs to installations, route density, marketing, and franchising, they share the economics behind the business, the operational challenges unique to septic, and the systems they're using to grow across multiple markets. Whether you're looking to buy a septic company or simply want to understand why so many operators are bullish on the industry, this episode is a complete deep dive.

In This Episode:
• Why septic is one of the most attractive home service businesses
• The economics of pumping, repairs, and installations
• How pumping creates long-term customer value
• Why modern marketing is a competitive advantage in septic
• Pricing, route density, and improving profitability
• Scaling across multiple markets and states
• The infrastructure challenges every septic operator faces
• What buyers should know before acquiring a septic business

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🔗 CONNECT
————————————————

John Wilson → https://www.linkedin.com/in/johnbwilson1/

Chad & Kyle (Epic Septic) → https://epicseptic.com/

Micah Findley (Homefield) → https://www.homefieldonsite.com/

Breaking $5M Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

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💰 SPONSORS
————————————————

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast

Big Reputation

Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid

FieldPulse

Ready to ditch the whiteboard and spreadsheets? See how FieldPulse helps home service companies simplify scheduling, dispatching, invoicing, and more. Book a free demo: https://landing.fieldpulse.com/owned_and_operated

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The Biggest Acquisition I Walked Away From17 juil. 202600:08:25

Not every acquisition is worth making.

In this episode of Owned and Operated, John Wilson shares the story of one of the biggest acquisitions he chose to walk away from, even though it had the potential to double the size of his business. What looked like an incredible opportunity on paper quickly unraveled as the due diligence process exposed problems with customer concentration, company culture, cash flow, and the financials.

John explains the acquisition framework he uses to evaluate plumbing, HVAC, and electrical businesses, why revenue and EBITDA rarely tell the whole story, and the common mistakes first-time buyers make when they become emotionally attached to a deal.

Sometimes the best acquisition is the one you don't make.

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In this episode, John covers:

→ The acquisition that looked perfect—but wasn't

→ The biggest red flags uncovered during due diligence

→ Why customer mix and company culture matter as much as financials

→ How to avoid becoming emotionally invested in a deal

→ What every first-time acquisition entrepreneur should know

→ Lessons learned from the deals John decided not to buy
━━━━━━━━━━━━━━

Watch this episode early on the John Wilson YouTube channel:
https://www.youtube.com/@JohnWilsonOAO

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Stop Tracking Cost Per Lead (Track This Instead)16 juil. 202600:39:04

Most home service companies think they're tracking marketing. They're actually tracking the wrong metrics.

In this episode of Owned and Operated, John Wilson and Jack Carr break down how to measure marketing ROI the right way. They explain why cost per lead is often a misleading metric, how to build a marketing scorecard that actually helps you make better decisions, and the attribution systems they use to understand what's driving revenue across a growing home service business.

They also discuss why blended marketing ROI matters more than individual lead costs, how to separate new customer revenue from recurring customers, the importance of clean CRM data, and why every owner—not their agency—is ultimately responsible for marketing performance.

In This Episode:

• Why cost per lead can lead you to the wrong decisions
• The marketing KPIs every home service business should track
• How to measure true ROI across every marketing channel
• Building an attribution system that actually works
• Why clean CRM data is the foundation of good marketing
• How to separate new customer revenue from repeat business
• The pitfalls of using lifetime value (LTV) to justify marketing spend
• Why every owner should own their company's marketing scorecard

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🔗 CONNECT

————————————————

John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jack Carr → https://www.linkedin.com/in/jack-carr-770b84117/

Breaking $5M Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

————————————————

💰 SPONSORS

————————————————

Big Reputation

Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_source=oao&utm_medium=paid

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How We're Using AI to Scale towards a $70M Home Service Business14 juil. 202600:35:17

Most home service businesses are using AI the wrong way.

In this episode of Owned and Operated, John Wilson and Jack Carr break down how AI is actually changing the trades and why the biggest opportunity isn't replacing technicians, but removing the operational friction that slows growing companies down. They share how they're using AI across acquisitions, accounting, purchasing, reporting, dispatch, and marketing while keeping the human experience at the center of the business.

They also discuss why venture capital is pouring money into home services, how AI is creating a new wave of EBITDA expansion, the software they're replacing with custom-built AI tools, and why the companies that embrace AI as a force multiplier, not a replacement for people, will have the biggest advantage over the next decade.

In This Episode:
• Why home services has become an AI "safe haven" for investors
• What AI should never replace inside your business
• Using AI to reduce friction instead of cutting headcount
• Replacing expensive SaaS tools with custom AI solutions
• How AI is transforming acquisitions and multi-location growth
• Why accounting is the biggest bottleneck in scaling through M&A
• The balance between automation and human customer experience

————————————————
🔗 CONNECT
————————————————
John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jack Carr → https://www.linkedin.com/in/jack-carr-770b84117/

Breaking $5M Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

————————————————
💰 SPONSORS
————————————————
Avoca

See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos.
Book a demo: https://www.avoca.ai/partners/oao 

Quo

Keep every customer conversation in one place with Quo. Calls, texts, and voicemails are shared across your team so nothing slips through the cracks and no opportunities are missed.
Learn more: https://quo.com/owned

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

He Bought a $1.5M HVAC Business. Here's 18 Months Later...09 juil. 202601:05:34

Most home service businesses aren't sold for what they're capable of being worth.

In this episode of Owned and Operated, John Wilson and Will Schryver  reveal what separates a business that sells for a premium from one that gets discounted. From leadership and systems to pricing, technology, and operational maturity, they explain what buyers actually look for and why preparing for an exit should start years before you plan to sell.

They also dive into the current acquisition market, the influx of private equity and family office capital, why AI is accelerating investment into the trades, and the lessons Will has learned since leaving investment banking to buy and grow his own HVAC business.

In This Episode:

  • Why EBITDA alone doesn't determine your business value
  • The biggest mistakes owners make before selling
  • Investment banker vs. business broker: what's the difference?
  • Growing an HVAC company from $1.5M to $3M in 18 months
  • Why private equity is investing heavily in home services
  • How AI is making the trades even more valuable

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 🔗 CONNECT
————————————————
John Wilson → https://www.linkedin.com/in/johnbwilson1/

Will Schryver → https://x.com/Will_Schryver

Breaking $5 Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

————————————————
 💰 SPONSORS
————————————————

Avoca

See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow ups, and dispatching without adding more chaos.
Book a demo: https://www.avoca.ai/partners/oao

Quo

Keep every customer conversation in one place with Quo. Calls, texts, and voicemails are shared across your team so nothing slips through the cracks and no opportunities are missed. Learn more: https://quo.com/owned 

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How They're Building a $9M HVAC Business07 juil. 202600:57:54

What does it really take to build a home service business from the ground up?

In this episode of Owned and Operated, John Wilson sits down with Ryan and Aaron Osterkamp of Quality Comfort Home Services to unpack the journey from one technician working out of a house to a company targeting more than $9 million in annual revenue.

They discuss the early years of wearing every hat, the decision to bring on an in-house marketing leader years before most companies their size would, why investing in leadership accelerated growth, and the challenges that come with letting go as the business scales. They also share how they've built a strong company culture, approached hiring, and continue reinvesting in the business for the next stage of growth.

In This Episode:

  • Building an HVAC business from one truck to a $9M goal
  • Why they hired an in-house marketing director early
  • The leadership hires that unlocked growth
  • Creating a culture that retains great employees
  • When to reinvest versus take money out of the business
  • The hardest parts of delegating as an owner
  • Deciding between growing HVAC or expanding plumbing

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🔗 CONNECT
————————————————

John Wilson → https://www.linkedin.com/in/johnbwilson1/


Ryan + Erin Osterkamp → https://myqualitycomfort.com/about-us/

Breaking $5 Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

————————————————
💰 SPONSORS
————————————————

Contractor Commerce

Your website should do more than generate leads. Contractor Commerce lets homeowners shop, compare options, and book online so they choose your business before they contact the competition. Learn more: https://www.contractorcommerce.com/?utm_source=oao&utm_medium=podcast

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

10 years as CEO has taught me every owner struggles with this.03 juil. 202600:08:39

Managing the leadership challenges that come with being a CEO can be surprisingly lonely.

In this solo episode, John Wilson reflects on the last decade of leading Wilson Companies from a team of seven employees to more than 220. He shares the lessons that only come with experience, including imposter syndrome, difficult decisions, the weight of responsibility, and why leadership often feels different than people expect.

If you're leading a growing company or stepping into a leadership role, this episode offers an honest look at what it really takes to grow as a CEO.

In this episode:

  •  Why you never really feel ready to be a CEO 
  •  How leadership challenges change as your business grows 
  •  The hidden cost of difficult decisions 
  •  Why success often feels different than expected 
  •  How to avoid becoming the bottleneck 
  •  Why your business can only grow as fast as you do 

Watch this episode early on the John Wilson YouTube channel:
https://www.youtube.com/@JohnWilsonOAO

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The Ultimate HVAC Marketing Guide for 202602 juil. 202600:41:35

Google search is changing. AI is changing how homeowners find contractors. And the marketing strategies that worked just two years ago aren't enough anymore.

In this episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down what's actually working in HVAC marketing in 2026. From AI search and Google Business Profile optimization to Meta, Reddit, Yelp, and content marketing, they discuss where home service companies should be investing and where they're wasting money.

They also dive into rising lead costs, why many HVAC companies are struggling this year, and the marketing playbook operators should follow to stay ahead as search continues to evolve.

Whether you're trying to generate more calls today or prepare your business for the next wave of AI-driven search, this episode is packed with practical strategies you can implement immediately.

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In This Episode:

• Why Google and AI search are changing home service marketing
• The biggest marketing opportunities heading into 2026
• Why Google Business Profile is still the highest ROI channel
• How AI is reshaping SEO and content strategy
• Why Meta and social content are becoming more valuable than ever
• The growing importance of Yelp, Reddit, and other high-authority platforms
• The marketing metrics every contractor should track weekly
• The biggest mistakes HVAC companies are making today
• How to prepare your business for the future of AI-powered search

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🔗 CONNECT

————————————————

John Wilson → https://www.linkedin.com/in/johnbwilson1/
Sam Preston → https://www.linkedin.com/in/sampreston/ (update if needed)
Owned and Operated → https://www.ownedandoperated.com

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💰 SPONSORS

————————————————

Comfort Connect

Turn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How We'd Build a $10M Home Service Business Today30 juin 202600:29:30

If We Had to Start Over, We'd Do This Instead

If John Wilson and Jack Carr lost everything tomorrow, how would they rebuild?

In this episode of Owned and Operated, they tackle one of the biggest questions every entrepreneur eventually asks: would you buy a business, build one from scratch, or take a completely different path?

John argues that acquiring a small home service business is still the fastest way to create wealth, while Jack makes the case for starting lean with a service business that requires little capital and can scale quickly. Along the way, they break down the lessons that took years to learn, the mistakes they'd avoid, and the exact playbook they'd use to grow much faster the second time around.

In This Episode:

  • Buy vs. build: which strategy wins today?
  • The home service businesses they'd start from scratch
  • Why marketing and sales matter more than fulfillment early on
  • How seller financing changes the economics of growth
  • The fastest path to generating cash flow
  • Branding mistakes they'd never make again

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🔗 CONNECT
————————————————
John Wilson → https://www.linkedin.com/in/johnbwilson1/
Jack Carr → https://www.linkedin.com/in/jack-carr-home-service/

Breaking $5 Workshop → https://www.ownedandoperated.com/upcoming-events/oao-workshop-breaking-5-million

————————————————
💰 SPONSORS
————————————————

Service Scalers

Get more high quality leads with marketing built for home service companies. Book a free strategy call with Service Scalers and see what's driving real jobs: https://os.servicescalers.com/go/oao_podcast/referral/podcast

Quick Staffers

Hire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/ 

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Good Service Isn't Enough to Grow Your Company26 juin 202600:08:16

Stop relying on quality work alone to grow your home service business. Learn why prioritizing marketing and sales is the real key to small business growth.

Many tradespeople and contractors believe that doing good work will naturally bring in more clients. That strategy often fails. Why? Because your business needs a steady flow of leads to survive. We break down why the phone needs to ring before you can worry about the quality of the service provided.

Watch this episode early on the John Wilson YouTube channel:
https://www.youtube.com/@JohnWilsonOAO

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

After the Acquisition: Rebrand or Leave It Alone?25 juin 202600:35:00

When should you rebrand an acquisition, and when should you leave it alone?

In this episode, John Wilson and Jack Carr break down how they think about branding after acquisitions. They discuss the operational tradeoffs, marketing benefits, cultural impact, and why many of the largest home service companies take completely different approaches.

The conversation covers lessons learned from dozens of acquisitions, what customers actually care about, and why building a unified company may matter more than the logo on the truck.

Whether you're buying businesses, scaling across markets, or considering a rebrand of your own, this episode offers a practical look at what's worked, what hasn't, and what they're planning next.

In This Episode:

  •  When rebranding makes sense 
  •  Why some operators never rebrand acquisitions 
  •  The operational cost of managing multiple brands 
  •  How branding impacts culture and recruiting 
  •  What customers really notice 
  •  The playbook for rolling out a rebrand 
  •  Building one company across multiple markets

————————————————
 🔗 CONNECT
————————————————

John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jack Carr → https://www.linkedin.com/in/jack-carr-home-service/

Owned and Operated → https://www.ownedandoperated.com

————————————————
 💰 SPONSORS
————————————————

💡 Yelp — A Smarter Way to Win Leads

Google costs are up. Lead quality is down. You’re paying more for less.

Meanwhile, Yelp generated 125M+ home service leads last year—and powers results across ChatGPT, Google AI, Apple Maps, and Alexa.

Less competition. Higher intent.

👉 Book a call: https://business.yelp.com/ownedandoperated


🏠 Comfort Connect helps home service contractors close more deals with flexible payment solutions and their all-inclusive Premier Program® — giving homeowners one predictable monthly payment for equipment, maintenance, repairs, and support. Learn how top contractors are increasing close rates, boosting ticket sizes, and building long-term recurring revenue.

Book a call with Comfort Connect: https://bit.ly/4wGXqSX   

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

If We Started Over Today, These Are the Businesses We'd Buy23 juin 202600:42:37

If We Started Over Today, These Are the Businesses We'd Buy

What’s the best home service business to start in 2026?

In this episode of Owned and Operated, John Wilson and Jack Carr break down the industries they'd bet on if they had to start over from scratch today. From HVAC, plumbing, and electrical to restoration, landscaping, roofing, septic, and even trash collection, they debate which businesses offer the best combination of recurring revenue, profitability, scalability, and long-term enterprise value.

The conversation dives into what actually makes a great business: recurring revenue vs. high-ticket projects, cash flow vs. enterprise value, ease of hiring vs. ease of selling, and which industries are positioned to win over the next decade. Along the way, John and Jack share lessons from building, acquiring, and investing in service businesses, and reveal which opportunities they're most excited about right now.

If you're looking to buy a business, launch a company, or expand into a new trade, this episode offers a practical framework for evaluating where the best opportunities exist today.

What You'll Learn:

→ What makes a great home service business in 2026
→ Why recurring revenue businesses are so attractive
→ The tradeoffs between cash flow and enterprise value
→ Why restoration may be one of the most underrated opportunities today
→ The pros and cons of roofing, landscaping, septic, pest control, and more
→ Which business John and Jack would personally choose if they had to start over tomorrow
————————————————
🔗 CONNECT
————————————————

John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jack Carr → https://www.linkedin.com/in/jack-carr-home-service/

Owned and Operated → https://www.ownedandoperated.com

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💰 SPONSORS
————————————————
💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.
👉 Book your demo: https://www.bigreputation.ai/oao

📞 Sponsored by Quo — The Modern Business Phone for Service Pros

Missed calls mean missed business. Quo (formerly OpenPhone) is the AI-powered phone system that logs calls, creates summaries, and automates follow-ups — keeping your team connected and customers happy.?

🎁 Start your 7-day free trial and get 20% off your first six months at https://quo.com/owned 

Send Us Mail!

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Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The 5 KPI's that show problems before they happen19 juin 202600:08:18

Many small business owners struggle with identifying core issues, often guessing at problems instead of relying on concrete data. This video emphasizes the importance of focusing on measurable key metrics within a home services business. By tracking performance metrics like leads, booking rates, and closing rates, owners can significantly improve their business management and gain clear insights into their operational health.

Watch this episode early on the John Wilson YouTube channel:
https://www.youtube.com/@JohnWilsonOAO

Send Us Mail!

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Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

He Left Tesla to Buy a Plumbing Company. Here's What Happened Next.18 juin 202600:49:57

How do you go from Tesla to owning a plumbing company?

In this episode of Owned and Operated, John Wilson sits down with Jared Worthen to discuss buying a plumbing business, transitioning from tech into the trades, and what it's really like to acquire and operate a home service company.

After building his career at Tesla and ServiceTitan, Jared spent years searching for the right acquisition before purchasing Drain Doctors, a plumbing and drain cleaning company on California's Central Coast. He shares the realities of business acquisition, SBA-style entrepreneurship, scaling a small service business, and the lessons he's learned during his first 120 days as an owner.

From due diligence and deal structure to hiring technicians, implementing ServiceTitan, improving Google reviews, and building a growth-focused culture, this episode is packed with practical insights for anyone interested in buying a business, running a plumbing company, or growing a home service business.

What You'll Learn:

→ How Jared went from Tesla and ServiceTitan to plumbing business ownership
→ The process of buying a plumbing company and negotiating an acquisition
→ Common mistakes first-time business buyers make
→ What surprised him most during the first 120 days of ownership
→ How ServiceTitan, Google reviews, and marketing are helping drive growth

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🔗 CONNECT
————————————————

John Wilson → https://www.linkedin.com/in/johnbwilson1/

Jared Worthen →https://x.com/slo_operator

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💰 SPONSORS
————————————————

💼 Extra Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?

 🔗Check Them Out Here 


💡 Yelp — A Smarter Way to Win Leads

Google costs are up. Lead quality is down. You’re paying more for less.

Meanwhile, Yelp generated 125M+ home service leads last year—and powers results across ChatGPT, Google AI, Apple Maps, and Alexa.

Less competition. Higher intent.

👉 Book a call

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why We're Building Our Own Software for Home Service Businesses with AI16 juin 202600:38:22

Most contractors are using AI to save time. John Wilson and Service Scalers CEO Sam Preston argue the real opportunity is much bigger: using AI to replace software, automate workflows, and build custom tools that drive growth.

In this episode, John and Sam break down how home service companies are using "vibe coding" to build websites, internal software, dashboards, and automation systems without hiring developers. They share practical ways contractors can reduce costs, improve operations, and create competitive advantages using AI.

What You'll Learn:

→ What vibe coding is and why contractors are embracing it
→ How to replace expensive software with custom AI-built tools
→ The framework for identifying automation opportunities in your business
→ Why AI should automate workflows, not just assist employees
→ How AI can improve margins, reduce overhead, and accelerate growth

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🔗 CONNECT

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John Wilson → https://www.linkedin.com/in/johnbwilson1/

Sam Preston → https://www.linkedin.com/in/sampreston/

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💰 SPONSORS

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⏱️Brought to you by The Military Veteran

If you’re running a home service business and hiring feels slow, risky, or you’re just not seeing the leadership talent you need, TMV can help. They connect companies like yours with exceptional military veteran leaders, people who’ve already proven they can execute, adapt, and lead under pressure. And they do it fast, with a white-glove process that saves you weeks and avoids costly mis-hires.

Want to see who’s out there? Book a Free Coaching session HERE


💼 Extra Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

Want to learn how Service Scalers can do the same for you?

 🔗Check Them Out Here

🏠 Comfort Connect helps home service contractors close more deals with flexible payment solutions and their all-inclusive Premier Program® — giving homeowners one predictable monthly payment for equipment, maintenance, repairs, and support. Learn how top contractors are increasing close rates, boosting ticket sizes, and building long-term recurring revenue.

Book a call with Comfort Connect

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How Top Contractors Convert More Leads Without Spending More on Marketing11 juin 202600:57:31

How Speed to Lead Unlocks More Revenue From Every Lead Source

Most contractors think they need more leads. According to Tyson Chen, co-founder of Avoca, most home service companies actually need a better system for capturing, contacting, and converting the leads they already have.

In this episode, John Wilson sits down with Tyson Chen to break down the speed-to-lead systems that are helping home service companies double revenue, improve booking rates, and make channels like Angi, Yelp, Meta, Thumbtack, and Google LSA profitable. They discuss the exact follow-up cadence used by top-performing contractors, why most businesses leave revenue on the table, and how AI, outbound calling, and automation are changing lead conversion in the trades.

They also explore how private equity-backed platforms are using speed-to-lead to create entirely new revenue streams, why response time directly impacts lead quality and platform rankings, and what contractors need to do to maximize ROI from every marketing channel.

What You'll Learn:

→ Why most home service companies don't actually have a lead problem
 → The speed-to-lead process that helps contractors convert more opportunities
 → Why calling leads beats relying on text messages alone
 → The ideal follow-up cadence for lead aggregators and paid leads
 → How AI and automation improve response times and booking rates
 → Why channels like Angi, Yelp, Meta, and Google LSA work when lead handling is done correctly

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🔗 CONNECT

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John Wilson → https://www.linkedin.com/in/johnbwilson1/

Tyson Chen → https://www.linkedin.com/company/avoca-ai/

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💰 SPONSORS

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💼Shoutout to Avoca AI!


Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo: [https://www.getavoca.ai/partners/oao]

💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.

👉 Book your demo: https://www.bigreputation.ai/oao 


💡 Yelp — A Smarter Way to Win Leads

Google costs are up. Lead quality is down. You’re paying more for less.

Meanwhile, Yelp generated 125M+ home service leads last year—and powers results across ChatGPT, Google AI, Apple Maps, and Alexa.

Less competition. Higher intent.

👉 Book a call: https://business.yelp.com/ownedandoperated 

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Peer Group: https://www.ownedandoperated.com/pro-membership

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Dirty Jobs, Big Profits: Inside the Poop Scooping Business09 juin 202601:19:03

Most people think pet waste removal is a side hustle. Erica Krupin built a real business around it.

In this episode, John Wilson sits down with Erica Krupin, founder of Kroopin's Poopin' Scoopin', to break down the surprisingly scalable world of pet waste removal. From starting with a bucket, rake, and a 2007 Chevy Cobalt to building a recurring-revenue service business with hundreds of customers, Erica shares the hard lessons behind growth, leadership, hiring, marketing, and surviving a year that nearly put her out of business.

They dive into customer acquisition, churn, pricing, recurring revenue, sales systems, and why answering the phone may be the highest ROI activity in your company. Along the way, they uncover lessons that apply far beyond poop scooping—from financial discipline and resilience to building systems that can scale.

What you'll learn:
→ How Erica built a pet waste removal company from a side hustle into a six-figure business
→ Why 2024 nearly broke the business—and what fueled the comeback
→ The economics of recurring revenue in the poop scooping industry
→ How spring rush can double a company's size in just a few weeks
→ The hiring, training, and retention challenges of running a service business
→ Why missed phone calls were costing thousands in lost revenue

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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/

Erica Krupin → @KroopinsPoopinScoopin 

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💰 SPONSORS
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📞 Sponsored by Quo — The Modern Business Phone for Service Pros

Missed calls mean missed business. Quo (formerly OpenPhone) is the AI-powered phone system that logs calls, creates summaries, and automates follow-ups — keeping your team connected and customers happy.?

🎁 Start your 7-day free trial and get 20% off your first six months HERE

Shout Out to FieldPulse 🚀

FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo

💼Shoutout to Avoca AI!

Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo 

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

10 Books That Scaled My Business to $44M05 juin 202600:08:36

This week, I’m sharing the books that shaped the way I think about business and helped me scale my family’s company from $1 million to $44 million in revenue.

These are more than popular business books sitting on a shelf. Each one solved a specific problem at a critical stage of growth, from leadership and operations to hiring, sales, and scaling. In this episode, I break down the lessons that had the biggest impact on my entrepreneurial journey and explain how you can apply them to your own business.

Whether you're running a home service company, building your first team, or trying to break through your next growth ceiling, these are the books I recommend most often.

In This Episode:

  •  The books that changed how I lead and manage 
  •  Frameworks that helped scale from $1M to $44M 
  •  Lessons on hiring, delegation, and accountability 
  •  How great operators use books to solve real business problems 
  •  The mindset shifts every entrepreneur needs to grow 

Watch this episode early on the John Wilson YouTube channel:
https://www.youtube.com/@JohnWilsonOAO

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The Biggest Lead Source Most Home Service Companies Are Ignoring04 juin 202600:42:32

Most contractors wrote off Yelp years ago. But the platform has quietly become one of the most powerful lead-generation engines in the home service space,  powered by AI partnerships with OpenAI and Perplexity that are funneling search traffic directly to Yelp listings. 

John Wilson sits down with Katy Lightsey, Head of Services at Yelp, to break down exactly how  61 home service leads  are flowing through the platform and what  68 contractor lead generation  actually looks like in 2025. They cover lead costs, close rates, how Yelp Ads and Request a Quote really work, and why  68 how to get more leads  for your home service business may start with the platform you've been ignoring.

What you'll learn:

→ How Yelp generates 10 million home service leads every month

 → Why AI tools like ChatGPT and Perplexity are driving more traffic through Yelp

 → How Yelp Assistant uses AI to match homeowners with contractors

 → The truth behind Yelp's reputation with contractors

 → What every business should do to improve visibility and lead flow on Yelp

 → How Yelp Ads, Request a Quote, and lead pricing actually work

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 🔗 CONNECT

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John Wilson → https://www.linkedin.com/in/johnbwilson1/

Katy Lightsey→ Yelp https://www.linkedin.com/in/katy-lightsey-4a137468/ 

Learn more → https://business.yelp.com/ownedandoperated 

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 💰 SPONSORS

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Shout Out to FieldPulse 🚀

FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo

🛒 Extra Special Thanks to Contractor Commerce!

Contractor Commerce turns your website into a 24/7 sales engine for service contractors. With guided pricing, online service and membership sales, and deep system integrations, your site pre-qualifies customers before the phone ever rings.

One contractor generated a $15,000 service sale after hours — straight from their website.

Book a demo to see how Contractor Commerce turns your website into a 24/7 sales and qualification engine.

💼 Shoutout to Quick Staffers LLC

 Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts.

 🔥 Get $500 off your first placement here 

Send Us Mail!

More Ways To Connect with O&O

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How We Built a 30+ Person Offshore Team (And Why It Changed Everything)02 juin 202600:51:44

Most contractors think offshoring is about saving money. It's actually about creating leverage.

John Wilson and Jack Carr break down how offshore teams helped them scale faster, build better systems, and free up key leaders to focus on growth. They share exactly which roles to offshore, what to keep in-house, and the leadership lessons they've learned after managing dozens of remote team members across recruiting, dispatch, accounting, marketing, and customer service.

What you'll learn:
→ Which roles should be offshored first (and which shouldn't)
→ The judgment vs. process framework for hiring decisions
→ How offshore teams force better systems and accountability
→ Why SOPs matter more than geography
→ How to structure dispatch, CSR, recruiting, and accounting teams

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🔗 CONNECT
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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Jack Carr → https://www.linkedin.com/in/jack-carr-81675995/

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💰 SPONSORS
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💸Sponsored by CFO Made Easy
Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions.

📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers.   

Shout Out to FieldPulse 🚀

FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo

💼Shoutout to Avoca AI!

Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.
🔗 Schedule a demo 

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

We Replaced 40 Service Vans with Ford Mavericks and Saved Thousands29 mai 202600:03:46

We swapped 40 Ford Mavericks into our home service fleet — and the results changed the way we think about fleet management.

Most home service companies are overspending on vehicles without realizing it. A new service van can cost $50,000–$60,000 today. A Ford Maverick? Around $27,000. We now run 40 Mavericks inside a 120+ vehicle fleet — and we’ve lowered overhead, reduced accidents, improved fuel economy, and still get the job done without sacrificing operational efficiency.

In this episode, we break down:

→ Why the “you can’t run service out of a small truck” argument is outdated
→ How we use Packout systems and standardized inventory kits to maximize space
→ The sales-to-install model that makes smaller vehicles work at scale
→ The real numbers behind fleet costs, efficiency, and utilization
→ Why two Mavericks can outperform one traditional service van

🔔 Subscribe for weekly episodes on systems, acquisitions, operations, and growth strategies from real home service operators.

Send Us Mail!

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The REAL Systems That Take You From $1M to $10M28 mai 202601:02:11

Most contractors who can't scale their home service business aren't failing — they're solving the wrong problems at the wrong time.

John Wilson sits down with FieldPulse Chief Growth Officer Daniel Eigner to break down the operational chaos that kills growth between $1M and $10M. From contractor CRM setup and price books to job costing, KPIs, and AI tools — they cover what actually moves the needle and why fundamentals beat complexity every time.

After working with hundreds of growing contractors, the pattern is clear: most businesses are "loosely functioning disasters" running on hustle instead of systems. This episode is the blueprint for fixing that.

What you'll learn:

→ Why most contractors focus on the wrong metrics

→ The foundational systems every growing business needs

→ How CRM, booking rate, and price books drive scalability

→ Why overbuilt systems slow growth — not speed it up

→ How job costing and financial visibility change your margins

→ How AI will reshape operations, reporting, and accounting

→ What breaks when your business suddenly gets "100 more" of something

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🔗 CONNECT

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John Wilson → https://www.linkedin.com/in/johnbwilson1/ 

Daniel Eigner → https://www.linkedin.com/in/daniel-eigner-40216632/


Fieldpulse  → https://landing.fieldpulse.com/owned_and_operated

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💰SPONSORS

————————————————

💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.

👉 Book your demo

🏠 Comfort Connect helps home service contractors close more deals with flexible payment solutions and their all-inclusive Premier Program® — giving homeowners one predictable monthly payment for equipment, maintenance, repairs, and support. Learn how top contractors are increasing close rates, boosting ticket sizes, and building long-term recurring revenue.

Book a call with Comfort Connect: https://bit.ly/4wGXqSX  


Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Why Most Home Service Companies Scale Too Early26 mai 202600:42:43

Most home service companies don’t fail because they scale too slowly — they fail because they scale too early.

In this episode, John Wilson and Jack Carr break down the biggest scaling mistakes contractors make between $2M–$5M, including second locations, new trades, over-hiring, and broken systems. They share hard-earned lessons on leadership, KPIs, operational bottlenecks, and what actually makes a business ready to scale.

If you want to grow without destroying profitability, this episode is for you.

In this episode, you’ll learn:

  •  Why most contractors expand too early 
  •  The hidden costs of adding a second trade or second location 
  •  How poor systems destroy scalability 
  •  Why revenue alone is a misleading metric 
  •  The KPIs every home service owner should know

Host: John Wilson https://www.linkedin.com/in/johnbwilson1/
Guest: Jack Carr https://x.com/thehvacjack

💡 Yelp — A Smarter Way to Win Leads

Google costs are up. Lead quality is down. You’re paying more for less.

Meanwhile, Yelp generated 125M+ home service leads last year—and powers results across ChatGPT, Google AI, Apple Maps, and Alexa.

Less competition. Higher intent.

👉 Book a call: https://business.yelp.com/ownedandoperated


⏱️Brought to you by The Military Veteran

If you’re running a home service business and hiring feels slow, risky, or you’re just not seeing the leadership talent you need, TMV can help. They connect companies like yours with exceptional military veteran leaders, people who’ve already proven they can execute, adapt, and lead under pressure. And they do it fast, with a white-glove process that saves you weeks and avoids costly mis-hires.
Want to see who’s out there? Book a Free Coaching session

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

I Bought 15 HVAC, Plumbing & Electrical Companies — Here’s What Actually Happens After Closing22 mai 202600:08:39

Having acquired 15 businesses in plumbing, HVAC, and electrical services, John Wilson breaks down what really happens after the acquisition closes. Learn practical strategies for how to buy a business, including sourcing off-market deals, business valuation, negotiating with sellers, due diligence, and building a strong post-acquisition integration plan.

If you're interested in business acquisition, entrepreneurship, private equity, HVAC business growth, plumbing companies, electrical contractors, or scaling home service businesses, this episode gives a real-world look at buying and operating companies successfully.

More solo episodes: @JohnWilsonStudio

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The 2026 Google Strategy for Home Service Companies21 mai 202600:30:31

What separates the fastest-growing home service companies from everyone else?

In this episode, John Wilson sits down with Julie from Big Reputation to break down what’s actually working in local SEO, Google Business Profiles (GBP), and online reviews in 2026. From review velocity and AI-driven search to multi-location GBP strategies and ranking in competitive markets, this conversation dives deep into the systems top operators use to dominate local search and generate more booked jobs.

They cover the latest Google algorithm changes, why consistency matters more than total review count, how service-area businesses are gaining traction, and the exact tactics home service companies are using to improve rankings, trust, and lead flow.

In this episode, you’ll learn:
• Why review velocity matters more than total review count
• How Google’s algorithm is changing for home service businesses
• The best way to respond to customer reviews
• How photos, updates, and engagement impact GBP rankings
• When to launch a new Google Business Profile
• Why rural markets can outperform competitive metro areas
• How AI search is changing local SEO and reputation management
• The difference between storefront and service-area GBPs
• How top contractors build trust signals that drive more calls


Host: John Wilson https://www.linkedin.com/in/johnbwilson1/  

Guest: Julie Phan https://www.linkedin.com/in/julie-phan-940aa2380/

💼 Extra Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

Want to learn how Service Scalers can do the same for you?

 🔗Check Them Out Here

💼Shoutout to Avoca AI!

Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

 🔗 Schedule a demo

💼 Big Reputation — Stop chasing reviews and watching competitors outrank you. Big Reputation is the AI-powered review + SEO platform built for home service pros. Automate review generation, respond with AI, track local SEO, and integrate with your CRM. Setup is free, and your first month’s on the house.

👉 Book your demo

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

How We Doubled a Plumbing Business in 90 Days | Cash Flow, Sales & Buying Businesses Explained19 mai 202600:38:18

What actually drives growth in home services?

In this compilation episode, John Wilson shares the systems and strategies behind scaling a $40M home service company — including how his team doubled a plumbing business in 90 days, improved cash flow, increased average tickets, and expanded through acquisitions.

From pricing strategy and speed-to-lead automation to technician training and buying businesses, this episode breaks down the fundamentals top operators use to grow faster and more profitably. 

In this episode, you’ll learn:
• How to double revenue with operational fundamentals
• Why cash flow matters more than profit
• How better training increases average ticket
• The role AI and automation play in growth
• Why acquisitions can outperform organic expansion
• How top operators think about scaling

More solo episodes: @JohnWilsonStudio

💼 Shoutout to Quick Staffers LLC

Need trained HVAC & plumbing CSRs at a fraction of the cost? Quick Staffers LLC specializes in placing top-tier global talent with the best SOPs and scripts.

🔥 Get $500 off your first placement here

💼 Extra Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?

🔗Check Them Out Here

💡 Yelp — A Smarter Way to Win Leads

Google costs are up. Lead quality is down. You’re paying more for less.

Meanwhile, Yelp generated 125M+ home service leads last year—and powers results across ChatGPT, Google AI, Apple Maps, and Alexa.

Less competition. Higher intent.

👉 Book a call

Send Us Mail!

More Ways To Connect with OAO

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

© My Podcast Data · Projet indépendant · Données issues d'Apple & Spotify