Explorez tous les épisodes du podcast OUTdrive

The Super Bowl isn’t just about football—it’s also the biggest night in advertising. In this episode of OUTdrive, Cliff Callis sits down with agency president Megan Hartman and account executive Josie Gregory to break down the game’s most memorable ads. From the ones that scored big to the ones that missed the mark, they analyze the strategies, creative choices and marketing takeaways. Tune in for expert insights on what made this year’s commercials stand out.

Marketing is constantly evolving, and staying ahead requires strategy, innovation and a strong ethical foundation. In this episode, Korena Keys of KeyMedia Solutions shares her insights on digital marketing, AI and the importance of responsible advertising. From starting a business at her kitchen table to leading a successful agency, Korena’s story is one of adaptability and growth.

Missouri’s child care crisis affects more than just parents—it impacts businesses, workforce retention and local economies. In this episode, Robin Phillips, CEO of Child Care Aware of Missouri, talks about the challenges of child care accessibility and affordability in rural communities. She shares how her organization is helping families find care, supporting child care providers and working with businesses to address workforce needs through child care solutions.

Discover how AgriPulse grew to become agriculture's leading voice for legislative and regulatory news. In this episode of OUTdrive, founder Sara Wyant shares her journey from growing up on a farm in Iowa to building a trusted media brand covering food, agriculture and rural issues.

Sara reflects on how her upbringing shaped her passion for journalism, leading her to create AgriPulse, a company dedicated to informing advocates and connecting communities. She dives into the challenges of entrepreneurship, the importance of rural advocacy and the evolving role of technology in delivering impactful stories.

Tune in to hear Sara’s insights on the future of agriculture, her commitment to empowering rural America, and what it takes to build a successful business from the ground up.

Sports bring people together, especially in rural America. In this episode, Cliff and Kim Anderson, former college basketball coach turned broadcaster, dive into how sports unite communities, inspire passion and shape identities. Tune in as they discuss everything from Chiefs football to high school basketball, and how broadcasting keeps Kim’s love for the game alive.

Join us as we take a ride through some of OUTdrive’s most popular episodes from 2024. Host Cliff Callis reflects on insightful conversations with marketing professionals and community leaders, discussing everything from Super Bowl ad strategies to rural banking and state fairs. 

Whether it's connecting national brands to local markets, blending tradition with modern marketing or building trust within communities, this recap highlights valuable takeaways that will help you drive success in 2025.

Explore the story behind Danuser Machine Company, a fourth-generation family business built on quality and customer care. Glenn Danuser reveals the company’s approach to innovation, service and sustaining a legacy that began back in 1910. Tune in to learn how Danuser navigates the challenges of modern manufacturing and marketing while honoring its heritage.

Rural health care faces unique challenges, from smaller populations to overcoming misconceptions about care quality. Learn how creative strategies, innovative programs and grassroots community engagement are helping rural hospitals deliver quality care and build strong connections.

 Abbe Ream, Director of Marketing at Harrison County Community Hospital in northwest Missouri, exemplifies this proactive approach. When the hospital identifies a need—such as autism diagnosis services—it take action, establishing clinics to reduce wait times for diagnoses. Tune in to hear more innovative initiatives, discover actionable strategies for marketing in rural areas and learn how to make a meaningful impact in your community.

Liza Buchanan, Vice President of Marketing at Sunstate Equipment, shares her journey and insights as she markets the national construction equipment rental company in a highly competitive environment. With a dynamic background spanning corporate marketing, nonprofit work and running her own advertising agency, Liza brings a wealth of experience to OUTdrive. Her expertise in rural community development and corporate strategy uniquely positions her to build Sunstate’s brand awareness nationally while driving leads into local markets. 

Tune in to gain valuable insights into building effective marketing strategies, the importance of understanding customer needs and how to create impactful brand narratives that drive real results.

Artificial Intelligence offers powerful ways for marketers to streamline tasks and personalize customer experiences and balancing innovation with responsible use is essential for building trust. Callis’s Digital Services Director Kyle Meek explores these opportunities, discussing how AI is transforming marketing and business for rural American markets. Sharing insights from the recent Marketing AI Conference, Kyle explains the rapid evolution of AI, from simple machine learning to advanced tools like ChatGPT that can engage in natural conversations.

Join us to hear about new trends, copyright issues, data bias and more in this informative episode.

Marketing pro Danny Vowell, the marketing manager at Best Way AG, brings a rich blend of experience in journalism, photojournalism and business communications to his role. Raised in a rural setting with deep family roots in farming, Danny has a personal understanding of the agricultural community’s values and challenges. His background in mass communications and a career spanning local journalism to in-house marketing for industry leaders gives him a unique perspective on reaching rural audiences.

In this episode, Danny discusses how storytelling and relationship-building play pivotal roles in connecting with the agriculture community. From navigating rapid technology changes to the authentic appeal of rural life, Danny provides a wealth of advice for marketers targeting rural audiences.

Attorney Chris Spangler could have built a law practice anywhere, but he chose to establish his career in the heart of rural America. A Missouri native and graduate of the University of Missouri, Chris returned to central Missouri after attending law school in Kansas City. Today, he co-leads the law firm, Spangler Ward, with his partner, Laurie Ward.

Chris has also brought his son, Cale, into the firm, reflecting his commitment to a family-first lifestyle—with friends as a close second. Beyond the firm, he owns a row crop farm, staying deeply connected to his agricultural roots. Join us as Chris reflects on his journey from radio to law, his passion for serving the community and the values that guide his life and career.

April DeGraff, a seasoned marketing professional, has over 15 years of experience, with a decade dedicated to health care marketing. Growing up in rural Missouri and earning a degree from Missouri Valley College, April has a unique understanding of both rural communities and the health care landscape. She has served in various roles including a stint in an agency setting, but found her passion lies within health care systems. Now a senior marketing advisor at University of Missouri Health Care, she combines her deep-rooted curiosity and strategic mindset to tackle the complexities of promoting an academic medical center while focusing on community impact and effective patient communication.

Tune in to learn how to build effective marketing campaigns, overcome misperceptions of academic health care and stay ahead in a rapidly changing environment.

Reaching rural audiences requires a tailored approach. Dr. Shannon McCarthy, Associate Professor of Marketing at the University of Central Missouri, brings us a unique perspective, having lived on both coasts and in the Midwest. She highlights that while there are differences between urban and rural America, people’s core desires remain the same: they want to live in happy, healthy communities.

Listen in as Dr. McCarthy shares practical, authenticity-driven strategies for crafting marketing approaches that resonate with rural consumers.  

This week’s episode of OUTdrive features a conversation unlike any we’ve had before. Cliff sits down with an unexpected guest—a chatbot named AI-dilene! Together, they dive headfirst into how artificial intelligence is reshaping the world of marketing. Listeners get an inside look at how AI functions, what it can offer to businesses and why marketers everywhere are taking note of this revolutionary tool.

If you’re curious about how AI might impact the future of rural marketing or just want to hear some forward-thinking strategies, this episode is a must listen. Join us on this unique journey and discover how AI can elevate your marketing strategy.

The landscape of digital media is evolving, and AI is at the forefront. In this episode, Rachel Hernandez, Director of Marketing at Next Net Media, discusses the integration of AI in marketing strategies. While some are apprehensive about these changes, Rachel views them as opportunities for growth and innovation. She highlights that AI can enhance data analysis and customer insights, allowing marketers to focus more on storytelling and build genuine connections with their audience. 

Tune in to learn more about current digital media trends and how to help your brand stand out in a crowded marketplace.

Have you ever wondered what it takes to be an account executive at a marketing agency in rural America? Josie Gregory, the newest account executive at Callis, breaks it down in our latest episode. From communication and strategy to research and project management, the role involves wearing multiple hats. Josie highlights the importance of listening to clients and delivering creative solutions tailored to their needs. 

Tune in for a fascinating look at the day-to-day responsibilities that drive successful marketing campaigns and the career path that led her here. 

To truly thrive, startups must prioritize validation over assumptions—driving their success with real data instead of guesswork. Lilly Garrett, a marketing strategist based in London and co-founder of MAXIA Marketing, understands the importance of validating product ideas and establishing strong marketing foundations. Lilly began her entrepreneurial path at 19, working with early-stage companies across various industries from tech to fashion. She offers practical advice for other entrepreneurs, stressing the need for focus and prioritization in marketing efforts. 

Whether you're a budding entrepreneur or an established marketer, tune in to this episode to hear actionable strategies and gain a global perspective on current marketing trends.

Good marketing isn't just about crafting the perfect campaign—it's about building genuine relationships and maintaining transparency with your audience in a competitive landscape. Authenticity is key! Megan Elsey, Director of Marketing & PR at MJE and MJE Livestock Equipment, emphasizes the importance of genuine content over polished productions. In rural communities, real stories and user-generated content often resonate more. This approach not only builds trust but also aligns with the practical nature of the agricultural sector.

Join us today to learn how to adapt your marketing approach to meet the unique needs and challenges of your audience, especially in niche markets.

Ever heard of the "three-legged stool” of marketing? Brad Grupe, owner and broker agent for Town and Country Insurance, uses this metaphor to describe the balance needed between marketing, client relationships and community service. Effective marketing requires a deep understanding of consumer behavior and strategic thinking, especially in industries like insurance where clients depend on reliable support during challenging times.

Tune in to hear how these elements work together to create a robust and trustworthy business model, particularly in rural settings.

By leveraging storytelling, embracing modern marketing tools, and fostering collaboration, rural businesses and organizations can thrive in a changing economic landscape. Bing Schimmelpfenning, the executive director of the Harrisonville Chamber of Commerce, emphasizes that effective marketing is all about telling your story—whether it’s about a product, service, or personal journey. This approach helps businesses connect with customers on a deeper level. 

A key takeaway? Get involved in community events like Chamber coffees and luncheons to share your story and build meaningful relationships. Tune in to this episode to learn more about the power of storytelling and community.

From demanding time commitments to the need to think quickly on your feet, promoting sporting events can be a whirlwind. Ryan Anderson, Assistant Athletic Director for Communications at the University of Central Missouri (UCM), provides an inside look into sports marketing during our latest episode. Utilizing traditional advertising and innovative social media strategies, the UCM Athletics communications team pulls out all the stops to engage students and attract fans. Their collaborations with university marketing and the use of platforms like Instagram and Facebook are truly next level.

Tune in to learn about the multifaceted role of sports communications, the challenges and rewards of the job and the marketing strategies employed to promote collegiate athletics.

You probably know that the Missouri State Fair draws thousands of people from across the Midwest each year. To some, it may seem like the fair just happens, when actually, a lot goes into it. One of those people who help make it happen is Paul Beykirch, president of County Distributing. County is a regional Anheuser-Busch distributor and one of the fair’s long time sponsors and supporters. Paul joins us today to delve into the marketing strategies their company uses to maximize the opportunity of this iconic event. From leveraging data analytics to community sponsorships, it's fascinating to hear how businesses like County Distributing enhance the fair experience and build brand loyalty. 

Tune in to discover how County adapts to changing consumer preferences and the strategies they implement to thrive in today’s market. Plus, learn more about the beverage business and the history of the popular Clydesdales, a crowd favorite! 

Tourism is a powerful driver for local economies, and Sedalia is no exception. The Sedalia Convention & Visitors Bureau (CVB) is committed to showcasing our city’s unique offerings. Joining us today are Carolyn Crooker, Kyle Herrick and Rick Yeager from the Sedalia CVB to share insights on how attracting visitors year-round can significantly boost our community. Whether it’s hiking the Katy Trail, exploring local museums or enjoying seasonal events like the Missouri State Fair and others, there’s always something to do.

Tune in to get a taste of what makes Sedalia so special. Whether you’re a local resident or planning your next getaway, there’s something for everyone in this charming town. Visit the Sedalia CVB website for more information and start planning your trip today!

Kim Anderson's journey from rural America to professional athletics and coaching paints a vivid picture of the evolving landscape of college sports, the influence of marketing, and the distinct characteristics of rural communities. 

Kim's roots in rural America, shaped by his father's role as a basketball coach, laid the foundation for his athletic career. From parental guidance to navigating the changing dynamics of college recruitment, Kim's journey showcases the pivotal role of strong role models and adaptability. Transitioning from player to coach, he emphasizes the importance of motivation and relationship-building in mentoring the next generation. Moreover, he reflects on the impact of modern shifts like the transfer portal and NIL policies, alongside the necessity for effective marketing strategies in collegiate athletics. Throughout, Anderson's appreciation for the values and support inherent in rural communities shines, underscoring their influence on athlete development and program success.

Karri Wilson's story is deeply rooted in the agricultural lifestyle of rural America. Growing up on a farm near the Missouri State Fairgrounds in Sedalia, Karri developed a love for horses and a strong work ethic that has shaped her personal and professional life. Her background in social work and her transition to the role of Executive Director of the Missouri State Fair Foundation highlight her commitment to community involvement and agricultural education.

Listen in to hear about Karri’s passion for the Missouri State Fair and her dedication to the Foundation's mission of promoting agricultural education, community engagement, and youth development in rural America.

Ever wondered what goes into creating an unforgettable fair experience? Kari Mergen, the Marketing Director of the Missouri State Fair, has been at the helm for a decade, carefully balancing between tradition and innovation. Her meticulous organization and flexibility ensure that every year is better than the last for fairgoers. From overseeing marketing to managing special events, Kari's strategic approach keeps the fair relevant and exciting. 

Tune in to learn about the upcoming plans and innovative strategies for this year's 11-day event, August 8-18 in Sedalia.

Dr. Levi Harris began his journey into medicine in southwest Missouri with an early exposure to the field while working in a local veterinary clinic. This experience planted the seeds for his future career of caring for people as a medical doctor as he witnessed firsthand the impact of health care in a community setting. Levi's formative years were shaped by the values and work ethic inherent to rural life, which would later influence his approach to medicine. His academic pursuits led him to Missouri State University for his undergraduate studies where the decision to embrace a career in medicine became clear. His passion for helping others and his fascination with the human body's complexities fueled his ambition. It was during this time that Levi decided to become a Doctor of Osteopathic Medicine (DO), a path that emphasizes a holistic approach to patient care.

During this episode, Levi shares the rigorous and rewarding experiences of medical school, which prepared him for his next chapter in the Bothwell-University of Missouri Rural Family Medicine Residency. Tune in to hear more about what it’s like being a family doctor in rural America.

Andrew Stallcup, a digital marketing strategist at Callis, has a unique background for his role with our marketing agency.  After serving in the military working in psychological operations (code word: marketing), Andrew further developed his skill set to evolve into a strategist focusing on the business side of digital.  

Andrew offers a fascinating perspective on the importance of strategy in our campaigns and the significant role of influencer marketing in today's landscape. His military background parallels the core of what we do in marketing and his experiences in Iraq and Africa, along with his current role in training the next generation of military personnel, have equipped him with a unique skill set that translates seamlessly into the digital marketing sphere.

Join us today to delve into the complex world of digital marketing strategy.  

Tim Kondratyuk's story is a classic narrative of American determination, tracing his roots back to Ukrainian immigrant parents and a childhood on a Missouri farm. As the eldest of nine, Tim's early life was defined by hard work and resilience, qualities that have served him well in his entrepreneurial journey. Today, he is not only a dedicated family man but also a key figure behind US Quality Construction, a company that has soared to impressive heights in the construction industry.

US Quality Construction has made a name for itself in the home improvement sector, focusing on new deck construction and the repair or replacement of exterior home features. Under Tim's guidance, the company has experienced rapid growth, doubling its business annually for the past four years. The secret to their success? A strategic approach to marketing. Tune in to hear more about the transformative impact of technology on small businesses.

As the creative director of Outback Team Building and Training, Mike Cavers's journey began in Ottawa, Canada, where his love for entertainment took root. His early years were marked by a natural talent for engaging audiences, which he cultivated through lead roles in high school plays and further developed while studying acting and literature at university. Mike's career flourished as he landed roles in TV shows and commercials, and he even imparted his knowledge by teaching public speaking. 

When the pandemic hit in 2020, Mike faced the abrupt loss of contracts but quickly pivoted to seize new opportunities. His entrepreneurial drive led him to start his own company, providing corporate entertainment that skillfully blended humor with education. He combined his expertise in education and entertainment to create virtual team-building experiences that connected people during a time of isolation. Mike's adaptability and creative vision are at the heart of his success, and he's excited about what the future holds. Tune in to hear more about the universal human need for connection and belonging, and how team-building activities fulfill this need, fostering unity within groups. Mike's story is an inspiration for those looking to adapt and find new opportunities in a changing world. 

Nicholas Harrison, a Canadian-born author, actor, and self-proclaimed Jedi, has led an extraordinary life that intertwines with the world of entertainment and creativity. With a Ph.D. in film and theater history, Nick's career spans 35 years, covering various roles from a fight director and stunt performer to a morning radio personality and corporate entertainer. His small-town, blue-collar upbringing, where entertainment served as a vital escape and joy, has deeply influenced his passion for the industry. His stories and wisdom, accumulated from a lifetime of diverse experiences, reflect his dedication to his craft and the entertainment world.

Nick's approach to marketing and content creation is rooted in authenticity and the power of human connections. His ability to create enchanting characters and experiences, honed through delighting guests at Disneyland and corporate events, offers valuable lessons for marketing beyond the entertainment sector. Tune in to learn more about the art of crafting stories that resonate. 

Ever wonder how the Missouri and Iowa State Fairs became such beloved events? According to Gary Slater, formerly the director of both fairs, "It's all about vision and teamwork.” Gary's insights into the art of drawing crowds to these agricultural, entertainment and community celebrations reveal a shared belief in the importance of engaging the audiences and creating memorable experiences. This episode is a masterclass in event marketing and engagement that you don't want to miss.

It's not every day you meet someone who has built their career from the ground up. Jason Moore's rise from a homebuilder to carpenter at the Missouri State Fairgrounds to Missouri State Fair director is a testament to his dedication, hard work, and passion. His journey began with hands-on work, which laid the foundation for his deep understanding of the fair's operations. From there, he was promoted to facilities manager where he further honed his skills. Now serving as director, he’s ambitiously leading the fair into new territory. Jason is a real people person and has a vision for where he sees the fair going, and he’s dreaming big.

Tune in to hear about the intricate planning required to create lasting memories for thousands of fairgoers, the projects going on right now on the fairgrounds, and the vision for the Missouri State Fair of the future. And make plans to attend the fair happening August 8-18 for 11 days of Summer’s Best Story.

Growing up on a farm teaches the value of community and caring—not just for the land and animals, but for the people around us. Dr. Misty Todd grew up on a farm in northeast Missouri, where she learned the values of diligence, community service, and caring for others, which later propelled her toward a career in family medicine. Her journey led her to the Bothwell Cole Camp Clinic and the Bothwell University of Missouri Rural Family Residency program, which she leads for Bothwell.

Dr. Todd plays a pivotal role in training new physicians through this innovative program, a partnership with the University of Missouri aimed at combating the shortage of rural physicians. Bothwell's teaching hospital environment provides residents with a rich learning experience, while Dr. Todd and her colleagues strive to create a supportive community that encourages young doctors to establish their practices locally.

Listen in to learn more about the crucial impact of rural medicine on national health care and Bothwell's commitment to nurturing a new generation of family physicians in the heart of rural America.

In today's competitive industry, marketing strategies like trade shows and fostering long-term client relationships are crucial for sustainable business growth. Mike Hill, general manager of Big Rocks Engineering, a company making significant strides in the manufacturing and engineering sector, shares the importance of trade shows in their marketing strategy. Big Rocks Engineering skillfully utilizes trade shows to maintain a strong presence, connecting with existing customers and reaching potential new ones. This approach has become a fundamental element in their search for new business opportunities and in demonstrating the value they offer.

Mike's impressive background spans over two decades in engineering and manufacturing, beginning with a physics degree and evolving through various roles, including aerospace defense and running his own manufacturing plant, before founding Big Rocks Engineering in 2015. Listen in to learn the importance of strong business relationships and adapting to industry changes.

Crafting the perfect trip is not just about finding a spot on the sand, it's about creating a travel experience that dives deeper into your passions. Jamie Anderson is an independent travel consultant known for her personalized travel planning and rural Missouri charm. Despite the digital age making travel planning seem easy, Jamie's services are in high demand because she offers a human touch that algorithms cannot. She meticulously tailors each journey to her client's desires, ensuring their trips are meaningful and aligned with their interests.

Join us to learn more about the irreplaceable value of a travel consultant in crafting unforgettable journeys, reminding us that the essence of travel lies in the personalized experiences and memories we create. And for those planning their next trip, consider the unparalleled benefits of working with a travel consultant to make your adventure truly your own.

Doug Fish, CEO of BTC Bank, is a true embodiment of rural American values and a visionary in community banking. From his humble beginnings on a small dairy farm to leading BTC Bank's expansion to 23 locations across Missouri and Iowa, his story is one of hard work and innovation. Imagine setting up mobile banks in shipping containers to reach the underserved – that's BTC Bank's level of commitment! This innovative approach is a testament to their dedication to serving people where they are, quite literally. But it’s not just about being physically present, it’s about embedding oneself into the fabric of the community for the long haul.

Listen in to our 200th episode to discover how technology, community involvement, and customer preferences are shaping the future of rural banking.

It's fascinating how chance encounters can lead to monumental projects and a pivotal moment that completely changes the course of your career. In this episode, Michael Eaton, the Executive Director of the Missouri Association of Manufacturers, recounts the 'God moments' that led to his incredible journey from architecture to art and then eventually marketing to manufacturing—a transition driven by the practical need to make a living while staying true to his creative roots. Today, Michael supports the work of the growing Missouri manufacturing industry and his story is a compelling narrative of how one can intertwine their creative passions with their professional life.

Dive into Michael's story for a dose of inspiration and a reminder that sometimes the universe conspires in our favor.

Sometimes, the best investment is in the next generation. Seasoned entrepreneur Wayne Swisher collaborated with his wife Kelly to create Waymaker, a platform to connect retiring business owners with young, aspiring entrepreneurs. Together, they encourage every individual to stay active in business and community life, regardless of age, and help young people transition into new careers as business owners. For them, it’s all about ensuring a legacy of reliability, work ethic and invaluable life lessons.

Tune in to hear Wayne’s full story and learn about the power of mentorship, adapting to market changes and staying true to your roots.

Ever wonder what it takes to bring a brand to life? It's not just about the visuals; it's the voice that often resonates with us. Today’s guest, Michael Ashcraft, a professional voice and on-screen talent who you may know as the voice of the Missouri State Fair, dives into the creative process. Together, he and Cliff explore how collaboration in the studio is key to refining the delivery of advertising content. It's not just about reading a script; it’s about interpreting and perfecting it to ensure the message hits home.

Tune in to learn more about what it means to be a recognizable sound in an ever-changing world of advertising.

Can you imagine mastering a skill set that's 852 hours in the making? That's the reality for students in the graphic design program at the Career Technology Center (CTC) at State Fair Community College, where instructor Linda Harris molds the creative minds of tomorrow. With an emphasis on industry-standard software, and the chance to earn college credits, these students are set on a path to success.

Join us to hear how Linda's roots influenced her creative journey and the values she's passing on to the next generation. Her story is one of dedication and love for the simplicity and authenticity of rural America.

Aaron Warbritton's journey from a small-town upbringing to a trailblazer in the hunting video industry is a tale of passion and perseverance. Raised in a close-knit farming community in Missouri, Aaron's childhood was steeped in the traditions of hunting and fishing. These early experiences fostered a profound respect for nature and a dream to one day create hunting videos.

Aaron's unwavering dedication to his dream led him to pursue a digital media and video production education and eventually create his YouTube channel, The Hunting Public. Despite financial challenges and a modest start, Aaron and his partner's YouTube channel grew organically into a platform that now includes merchandise and consulting services.

Tune in to learn more about how Aaron is shaping a positive hunting culture for generations to come.

Did you know that local charm can be your ticket to global markets? In part two of this two-episode series, I sat down again with Paul Ruppert, an international strategy consultant, to discuss how rural American companies can craft compelling stories around their unique products. These narratives resonate not only domestically but internationally. It's fascinating how a local advantage can become a global phenomenon!

Listen in to hear how Paul leveraged demographic insights and shed a light on the role of artificial intelligence in streamlining operations from customer care to conversational commerce.

Sometimes, you really never know what you’re getting into when you jump into a business opportunity, or where it might take you. For our guest today, opportunities have taken him all over the world, and then some.

Paul Ruppert is an international strategy consultant with a specialty in mobile telecommunications, working primarily with private equity firms and enterprise level organizations. With a background in product development, strategic partnerships, and global operations, Paul has been on the leading edge of marketing and technology throughout his career. He also has a unique connection to rural America and advises our audience to be bold as they move through life and work. Listen in for a really interesting conversation about business, technology, politics and life in the first of a two-part series.

Effective marketing isn't just about the message, it's about the medium and the people, too. In this episode, Gunther Hartman, head of marketing and human resources at Zimmerman Manufacturing, gives us a peek into their high-quality content creation—from drones to testimonials. It's about crafting stories that resonate and visuals that captivate.

Zimmerman Manufacturing is dedicated to crafting cutting-edge farm equipment and while the Midwest is their core market, they've expanded their horizons to serve farmers as far away as Australia. Gunther discusses their marketing playbook, which includes leveraging social media, sprucing up their website, and making a splash at trade shows—all with a laser focus on creating top-notch content and ensuring customers have a great experience.

Tune into this episode to hear all the smart ways they promote their products and how sales and marketing join forces to really connect with the heartland of America.

It was the most wonderful night of the year, right? When else are you surrounded by your family and friends, cheering on your favorite football team, watching entertaining commercials, and eating chicken wings? It's none other than the SUPER BOWL! In this episode, a few members of our Callis team join Cliff to talk about their favorite ads during the big game…and maybe the ones that didn't quite cut it. Get your game face ready for an episode full of NFL chat, all things marketing and, of course, some laughter.

The Shooting, Hunting and Outdoor Trade (SHOT) Show is an annual event that brings together retailers, distributors, media, marketers, and other industry professionals to explore the latest innovations and strategies in the outdoor industry. Callis account executives Darren Grove and Seth Brunkhorst joined Cliff at this year’s event, then joined him on the podcast to discuss their takeaways from the show. Learn more about industry research findings, the significance of storytelling in marketing, the relentless pursuit of innovation and more.

Tune in to hear about the industry's dynamic nature, where innovation, consumer trends, and strategic relationship-building are key to thriving in the competitive landscape of the shooting, hunting, and outdoor trade.

Innovation is everywhere and in rural America, it shows up in everyday places. In small towns, from coast to coast, entrepreneurs are using new ideas, new technologies, and out of the box ingenuity to start and grow successful businesses and energize communities. Sometimes, it takes an outside perspective to see all the possibilities. Other times, folks back home know what they want to accomplish. They just don’t know how to make it happen. They need guidance or coaching and our guest in this week’s podcast does just that.

Deb Brown is one of the co-founders of saveyour.town, a business that helps make small communities more relevant and vibrant. Along with her business partner, Becky McCray, Deb coaches small towns to make them better, promotes collaboration over committees, and provides ideas and expertise that make rural communities join together for the common good.

Listen in to hear about some of the strategies and exercises they use to accomplish their goals, many of which can be done by everyone in the community without hefty budgets or corporate involvement. With a background in social media and Chamber of Commerce management, and with a love for the people of rural America, Deb is helping communities’ own citizens save their town with their own resources.

There are endless opportunities in rural America for entrepreneurs to start and grow successful businesses.  However, not everyone is going to have all the skills and experience necessary to sustain it.  Most of us need support in areas where we might be weak. Many times, entrepreneurs may have a great idea and the drive and determination to see it through but they may not have the resources or expertise to do what it takes to be successful.  They have the passion but they may need help to fill in the gap in their experience, and that brings us to our guests today. 

Darline Mabins and Duan Gavel are leaders of the Multicultural Business Association (MBA) of Springfield, Missouri.  MBA’s mission is to promote economic development and business opportunities through advocacy, networking, and capacity building for women, minority-owned businesses, and entrepreneurs. Darline is the Executive Director of the organization and Duan is the Second Vice President, in line to one day be President.  Both have a real passion for helping people and MBA does just that.  Listen in and learn about MBA and how they are working with over 100 small businesses and entrepreneurs in southwest Missouri to help them succeed in business and in life, and how they’re using a variety of marketing techniques to do it.