In this podcast episode, Gilly shares insights from a particularly busy and fulfilling week in her professional life. She discusses mentoring new graduates, supporting established practitioners, and helping clients achieve their business goals in the osteopathy and business coaching fields.

Highlights include planning sessions, international connections, networking, and team development. Gilly also celebrates client successes, offers strategic advice, and collaborates on future projects. Her enthusiasm for her work and dedication to the osteopathy community are evident throughout, as she encourages listeners to suggest future topics and stay engaged.

Introduction to Gilly's Week (00:00:02) 
Gilly shares her busy week and what she does in her professional life.

Guiding a New Graduate (00:00:02) 
Supporting a new grad excited to open his own clinic.

Coaching an Osteopath (00:00:02) 
Helping an osteopath relaunch clinics for a brighter future.

Winter Seasonal Planning Session (00:00:02) 
Delivered a planning session for marketing ideas until February.

Private Client's Revenue Success (00:02:02) 
Celebrating a client's doubled revenue after six weeks of coaching.

Client's Reduced Overwhelm (00:03:38) 
A client feels less overwhelmed and is managing tasks better.

Transforming a Clinic's Impact (00:03:38) 
Meeting with a principal excited for a six-week transformation.

Helping a Clinic Owner Sell (00:04:38) 
Discussed assisting a clinic owner in attracting buyers.

Inquiry from a Large Clinic (00:04:38) 
Responded to an inquiry from a clinic wanting to increase busyness.

Conclusion of the Week (00:06:14)  
Gilly reflects on her week and hopes listeners had a great week too.

BEST MOMENTS

'I thought I'd let you have a sneak peek into what I've been up to this week, as I've had a hectic week and absolutely loved every minute of it.'

'Apparently, other coaches she's worked with pushed her some of the way forward with a standard paint-by-numbers approach. However, together we've agreed on her tailored plan and gently guided and supported her towards better systems, marketing, and success.'

'Indeed, she told me this week that last month was double the month before in terms of revenue, so I'm delighted for her.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entr

In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach, discusses ten compelling reasons for collaboration in a clinical practice setting, aimed at healthcare practitioners and clinic owners.

Key benefits highlighted include improved efficiency, maximised income, full team bookings, better clinic organisation, continuous team training, fair pricing, diversified revenue streams, a caring reputation, local business relationships, and creating a well-oiled clinic. Additionally, a bonus reason emphasises the importance of a happy clinic environment that allows for personal time off without concern. The episode underscores how effective teamwork leads to a thriving, well-organised clinic.

Ten Compelling Reasons for Collaboration (00:00:02)
Discussion on reducing attention pulls and saving time in clinical practice.

Maximising Income (00:00:14)
Strategies to ensure all areas of the practice are fully utilised for income.

Team Booking Optimisation (00:00:25)
Importance of keeping the whole team fully booked to retain staff.

Organisational Efficiency (00:00:36)
Ensuring the clinic is organised to prevent wasted time and resources.

Continuous Team Training (00:00:48)
Highlighting the need for ongoing training to maintain patient care quality.

Fair Pricing for Services (00:01:00)
The significance of charging appropriately for services to ensure fairness.

Adding Revenue Streams (00:01:12)
Encouraging the development of additional income sources beyond direct services.

Community Reputation (00:01:24)
Building a reputation as a caring clinic to attract more community patients.

Local Business Relationships (00:01:36)
Creating relationships with local businesses for natural cross-referrals.

Clinic as a Well-Oiled Machine (00:01:48)
Establishing a smoothly functioning clinic to allow for future planning.

Bonus: Thriving Happy Clinic (00:01:50)
Emphasising the importance of a happy clinic environment for personal time off.

BEST MOMENTS

'You want to reduce the pulls on your attention and save your precious time.'

'You want to be known as the most caring clinic in your area so that more of your community readily seek your services.'

'You want a thriving, happy clinic so that you can take plenty of time out without worry.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses enhancing osteopathy clinics' operations and client engagement. 

The episode features a case study of Kelly, a clinic owner who sought Gilly's help to improve her clinic's performance. Through refining operational systems, providing social media training, and identifying new revenue streams, Kelly's clinic saw increased bookings, improved team morale, and higher patient satisfaction. The episode underscores the importance of effective leadership and invites listeners to seek support for building efficient, profitable practices.

Introduction to Osteobizness (00:00:04)
Gilly Woodhouse introduces herself and the podcast, focusing on osteopathy business topics.

Kelly's Challenges (00:00:24)
Discussion of Kelly's struggles with sporadic bookings and team morale at her clinic.

Operational Improvements (00:01:30)
Enhancements to operational systems reduced admin work for Kelly, improving overall efficiency.

Social Media Training (00:01:30)
The team received social media training, helping them create content to attract new clients.

Identifying Revenue Streams (00:01:30)
Extra revenue streams were identified, boosting clinic profits and client trust through positive reviews.

Increased Bookings and Team Morale (00:01:30)
Bookings increased, leading to happier staff and satisfied patients who recommended the clinic.

Invitation for Support (00:02:53)
Gilly invites listeners to reach out for assistance in creating efficient and profitable practices.

Closing Remarks (00:03:04)
Gilly thanks listeners and encourages them to follow for more tips on building their practices.

Best Moments

'Kelly really valued her lovely team, and she knew that all problems are leadership problems.'

'Kelly is feeling happy and relaxed and can get on with helping her patients, knowing that the team are not only really busy but very settled too.'

'Patients were remarking on the great service they were receiving and recommending to more of their friends.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

The right SEO strategy can help to grow your practice. In this episode, Gilly is joined by the founder of Market Your Clinic Online, Chris Dann. As an expert agency in website and digital marketing services for physical therapy and Allied Health, Chris shares his misconceptions around SEO, how to build a website that ranks well in Google and why SEO can help to build trust signals between you and your potential patients.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• There are a lot of misconceptions around SEO and the biggest misconception is that SEO is something that you do to your website and then it's done and then that's it.
• If you have plenty of information on your website, downloadable resources and explainer videos, Google is going to rank your website favourable as it will provide the person searching with the information they need.
• If you want to have your website rank well for Google searches, you need to consider what other organisations are saying about you on their website. Do you have good reviews? Are you reputable?
• A good example of SEO is where other websites produce backlinks on their sites and direct users to your website. An example of this is partnering with your local library, and care homes and offering referred traffic a discount.

BEST MOMENTS

“If you go back 20 years, Google was quite a simple indexing algorithm. These days Google is vastly more sophisticated.”

“Offering plenty of value and usefulness to the user is the first part of a successful SEO strategy.”

“Trust signals across multiple sites will result in a better SEO ranking for your clinic.”

VALUABLE RESOURCES
https://www.marketyourcliniconline.com/

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Chris Dann is the founder of Market Your Clinic Online, an expert in websites and digital marketing services for physical therapy and Allied Health. Chris’s marketing advice has been published in Osteopathy Today and he has also worked with Physio First to provide web and marketing advice to their members.

Market Your Clinic Online specialise in small-to-medium practices who need quality services from a company who understands their needs and challenges. They have released how-to guides and case studies of client successes, and also publish the Manual Therapy SEO Reference Guide.

This show was brought to you by

Gilly is joined by experienced chiropractor and founder of Acorn Health, Philippa Oakley. Together they discuss Phillippa’s journey into healthcare, the challenges the LGBTQ plus community faces and why PTSD and post-traumatic stress can hugely impact brain development and cause ongoing pain.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• It is recognised that there is an enormous barrier to meeting the health care needs of LGBTQ communities. There are systemic failings in place and the health inequalities, that the LGBTQ community experience has a very real impact on their health trajectories. 

• The LGBTQ plus community has an increased prevalence of certain conditions like PTSD to post-traumatic stress disorder which can cause an enormous impact on the brain and the way that the brain develops as a child who is perhaps growing up. 

• Research over time shows that microaggressions do actually have an impact on somebody's health experience. PTSD is widely accepted as an illness that is predisposed to developing persistent pain or developing ongoing pain and we know that the LGBTQ plus community are at an increased risk of PTSD.

• Statistically, there are an enormous amount of, um, LGBTQ plus people in the UK who aren't seen by any healthcare professionals. It’s estimated that 20% of LGBTQ plus do not have any healthcare professionals aware of their sexual orientation.

BEST MOMENTS 

“We start at the very beginning.” 

“As a chiropractor, there is a role that we can place in addressing health inequalities and being aware of the impact of those inequalities on the patient.”

“Different groups and different demographics of people have specific health needs is something that I think we can broadly accept to be true.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUST

Philippa established Acorn Health in 2014 and due to the success of the clinic, it expanded in January 2017 and she welcomed a number of additional therapists to her team.

A knowledgeable and experienced chiropractor, Philippa is passionate about helping you on your path to recovery. She uses a range of techniques and enjoys working with you to develop a treatment plan that suits your unique needs. Furthermore, she is trained to work with people of all ages

Let's talk about how to thrive in a recession. Discover why a recession can actually be a time for great opportunity, innovation and acceleration in your business, learn how to double down on your marketing and resonate with new customers, understand how to invest in yourself and uncover the right strategies to thrive during tough times in today’s episode of the Osteobizness podcast.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Cutting your marketing spend will dry up the lifeblood of the business by slowing down the influx of new clients. In a recession, the last thing you should do is cut your marketing budget, instead, you should look to invest, even more, innovate and solve the problems of your community to drive more business to your clinic.

• In a recession, businesses will tighten their belts and strangulate their business at a time when actually it's a good moment to accelerate.

• The businesses that do well in a recession are the ones who invest in themselves, look at the problems of their clients and innovate with ideas to add value and help them further.

• Keep repeating what your customers tell you and put it back out there in your marketing, and you will resonate with other people with the same problem. Marketing through a recession will enable you to come through the other end faster and ahead of the competition.

BEST MOMENTS 

“It doesn't have to be all bad in a recession.” 

“Your competitors might cut back, play small and be fearful which could be an opportunity for you.”

“The best thing you can do is double down and market yourself”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Do you have additional revenue streams? Join Gilly for Recession-proof tip number ten, as she explains how you can build a prosperity plan with new products and services. Learn how to maximise your revenue, add value to your patients and service your community with your expert skills and knowledge.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Think about your prosperity plan and what other services you could offer your patients. Perhaps you could offer additional treatment plans or certain products that would help the demographic of your clinic. 

• Reflect on your expertise and your specialisms and what services you could create that would give you an edge over the competition. Setting yourselves apart is what makes all the difference when people come to choose who they visit for help.

• During a recession, it’s really important that we look at our business urgently, review it and put better systems in place.
• Be creative with your clinic and think about what you can offer your patients that’s going to add value. Aim to be innovative when serving your community and allow your idea to develop. 

BEST MOMENTS 

“Developing additional revenue streams is really important.”

“What’s your plan of action and your prosperity plan?”

“It’s all about a fair exchange of time for money.”

“Be completely creative and think outside the box.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Recession-proof tip number nine, keeping a cash cushion in the bank. Join Gilly as she explains why in the current economic climate, it's essential to cover your business expenses with cash in the bank. Learn how to overcome turbulent times, invest in your practice and increase profitability. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• The rate of inflation is high and the cash we have in the bank is consistently being devalued. So it buys us less and less and clinic owners are feeling the pinch.

• Having three months' worth of expenses in cash set aside will protect you if anything happens to derail your business. Having cash available will help you overcome turbulent times and ride out any months when you see patient numbers dip.

• Keep a cash cushion behind you to cover expenses and invest a small portion towards improving your business, growing it, increasing patient numbers, making it more efficient and increasing profitability. 

BEST MOMENTS 

“It’s really important to have some cash available in case you need it.”

“A little cash cushion gives you a lot of relief and keeps debt off of your credit cards.”

“We’re all in business to make a reasonable profit so we can look after our families.”

“If there is a further downturn in the economy it's gonna bite.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Look after and nurture your team, recession-proof tip number eight. Join Gilly as she explains why it is vital to strengthen your team, train them and support them in order to grow your practice. Discover how to coach your team to become inspired and give your patients exceptional service.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• It’s vital to look after and nurture your team. If you lead from the front and provide your employees with the training and support they need you will help grow your practice by going above and beyond.

• Ask your team more questions and you will see them start to open up but always remember to praise them even if you have a critical eye.

• Don’t always look at the negative things in your practice. The more you praise and inspire your team, the more they’ll go the extra mile, the more effort they will put in and the more suggestions they come to you with. 

• By strengthening your team and looking after them they're going to improve and they're going to provide your patients with better treatments, rebook patients properly and positively impact your revenue.

BEST MOMENTS 

“How can you help your team with what they need?”

“It’s very easy to always look at the negative stuff but you need to always praise our team to inspire them.”

“Always be inclusive with your team and always check on them and see how you can look after them.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Learn how to save yourself from burnout with recession-proof tip number seven. In this episode, Gilly helps you overcome the chaos and create a practice with systems and efficiencies that will have you seeing more patients and spending less time on admin.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Don't burn out and try to manage every single tiny detail of your business because working all of the extra hours to try and control your business will ruin your family time and result in you working a lot of evenings and weekends.

• You've got to put efficiencies in place in your practice and systems and processes so that you’re not spending all of your time on your phone dealing with patients. 

• Allow patients to book their own appointments using an automated system.

• No one else can deliver the service you can deliver to your patients, someone else can do the admin, schedule appointments and post on social media. The time you save will keep you away from being overcome with burnout.

BEST MOMENTS 

“Only you can deliver your treatments, someone else can do your admin.”

“Maybe it's time to get a virtual assistant.” 

“Look for a good accountant to help you save money, if you do it yourself you’ll be exhausted.”

“When you start falling out of love with what you do, that's a red flag.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Recession-proof tip six, get professional help.

In this episode, Gilly helps you understand the value of investing in yourself and your business, seeking help to increase your patient numbers and ensure your business is as robust as possible.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• In tough times you need to ensure that your business is as robust as possible. Investing in business coaching can take your clinic to new heights and strengthen your systems and processes.

• Consider finding an accountant to check your finances and ensure your clinic is financially efficient. A smart accountant can improve how your clinic operates and identify areas that can be optimised.

• Don’t sell yourself cheap, set your prices in a way that will attract suitable patients, that appreciate the level of skill and experience you have. A fair investment is returned by the knowledge and excellent service you provide.

BEST MOMENTS

“A robust business will sail happily through tough times.”

“Invest in getting help, investing in your business is a sign of strength.”

“I've invested eye-watering amounts in business coaching to help me shift up through the gears and continually grow my business, team and abilities.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrates how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

You can still grow during a recession, but you need to tighten up your finances. Join Gilly for recession-proof tip number five as she explains how you can audit your finances and remove and non-essential costs that aren’t adding new patients and more revenue to your business.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• When in a recession we need to audit our finances and only keep what is essential to keep our business growing. For example, marketing costs are vital as it keeps you front of mind in your community and drives patients to your clinic.

• Tighten up your finances and be circumspect about what you invest your money in. Be careful you’re not spending all of your income on learning, courses and education because whilst important you need to focus your finances on what is going to grow your business today.

• If you’re spending money on enhancing your skills which will lead to more patients and a service that your competitors don’t offer then it’s a worthwhile investment.

BEST MOMENTS

“Tighten up your finances and go through everything on your bank statement.”

“Please don't spend all of your money on stuff that isn't vital for right now. Just be a little bit cautious.”

“Look at everything and get rid of anything that isn't vital to running or growing your clinic at the moment.

“You can still grow during a recession.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Recession-proof tip number four, improve your service. Join Gilly as she explains how to change your operation to give your patient the very best possible outcome for their pain. Discover how to analyse your patients' journey, improve the value you give them and offer gold standard service.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Analyse your patient journey and identify where you can improve your service and enhance their experience. This could be focusing on follow up appointments, providing them with a treatment plan or simply educating them on how to avoid.

• Aim to offer the absolute gold standard service to your patients. Take money out of the equation and look at the value you’re offing them. The patient won’t care about money if they get the very best outcome.

• Focus on the outcome and tweak the way that you operate to give an even better service because if things are tough out there, those that don't give great service are the ones that are in trouble.

BEST MOMENTS

“You're already giving a great service, but I would urge you to look at the patient journey.”

“Have you given your patient the best possible outcome for their pain?”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In this podcast episode, Gilly explores LinkedIn's untapped potential for professional networking and personal branding.

She challenges the common perception of LinkedIn as a dull platform, highlighting its unique advantages. Gilly offers actionable tips, including connecting with second-tier connections, writing articles to boost professional status, and optimising profile headlines to focus on the audience. She stresses the importance of active engagement rather than passive observation. The episode encourages listeners to take practical steps to enhance their LinkedIn presence and make the most of the platform’s opportunities.

Introduction to LinkedIn (00:00:00)
Discusses the perception of LinkedIn and its potential for professional networking.

Missed Opportunities on LinkedIn (00:00:35)
Highlights the low engagement from clinic owners and the importance of posting.

Importance of Writing Articles (00:01:10)
Encourages writing articles to enhance professional profile and credibility.

Connecting with Second-Tier Connections (00:01:30)
Advises on connecting with local second-tier connections without additional messages.

Profile Headline Strategy (00:01:52)
Recommends making profile headlines audience-focused instead of self-centered.

Best Moments

'LinkedIn can seem like a humorless, dull place, but it is the easiest place in the world to nurture your potential professional patience.'

'You can raise your professional profile by writing articles, which helps to elevate your professionalism and your status.'

'Make your profile headline about them, not about you. It has far more impact if you focus on the people you want to connect with and help.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In episode three of a brand new mini-series detailing how to recession-proof your practice, Gilly dives into the importance of marketing. How to educate and inform your community, why marketing is vital to sustaining your income and when times are tough, marketing is the strategy you can use to keep your doors open.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• In a recession, the first thing a lot of companies do is axe their marketing department but you should never cut off the people that bring in new business. Never stop promoting your brand, your services and what you do to help people.

• Companies that cease marketing activity during a recession are the ones that will fail.

• During a recession, your marketing activity needs to educate and inform the people in your community about what you do and how you can help them. Marketing will keep your income consistent during tough economic times.

• Clinics cannot solely rely on word of mouth because it is very difficult to grow and you do not have any control over when it stops. Focusing on marketing and education will help to generate a pipeline of patients for your practice.

BEST MOMENTS

“In large companies, you can get lost as a cog in a wheel without making any real difference.”

“Getting rid of the marketing department in a recession is the worst thing that you can do.”

“Marketing is the lifeblood of your business.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In episode two of a brand new mini-series detailing how to recession-proof your practice, Gilly explains how auditing your clinic and how it operates can help you understand where to improve systems, processes and become more efficient.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Do an audit of how your clinic actually operates, how efficient your systems are and how streamlined your processes are to understand how seamless the journey is for a brand new patient. 

• Being more efficient saves you time and it provides your patients with a better service. And when you’re achieving that, you’re winning.

• If you’re able to audit your clinic and streamline your systems and processes, you will free up more time to see patients and that will bring in more profit.

BEST MOMENTS 

“Look at how everything actually operates within your practice and look for efficiencies.”

“I'm not the most organized person in the world. But I love efficiencies”

“Note down how everything runs in your practice and what happens if certain situations arise.”

“Look at your entire operation and see where the gaps are, where the inefficiencies are, and then start working towards tidying and tightening up your operation.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Welcome to a brand new series focusing on recession-proofing your business. Join Gilly as she dives into all of the talk around an economic downturn and how you can change your mindset from negative to positive and why there’s actually a lot of opportunity for your practice in a recession.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• What you’re thinking and feeling about your business is so important because if you’re in a state of panic, worry or anxiety, it’s going to filter through, into everything else you do.

• Sometimes a recession that is so often viewed negatively could be a huge opportunity. It could be the best thing to happen to your business.

• Recessions come and go and as an economy, we go through boom or bust periods but it’s all cyclical and continuously changing. We might think we're in one static period at a time but we never are.

• If you change your mindset and always aim to look for opportunities, you will start to operate your business differently and evolve how you serve your community, earn money and add value to your patients.

BEST MOMENTS

“We are always in a state of flux and things are either moving towards a recession or out of a recession.”

“There will always be people who do well because their eyes are open to opportunities.”

“We need to work on ourselves, give ourselves space and catch ourselves when we’re thinking negatively.”

“Often all of the worry and anxiety is pointless because in the end, nothing really bad could happen in the future.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Gilly is joined by an experienced chiropractor and founder of The Academy of Chiropractic Nutrition, Simon Billings. They discuss easy nutritional wins with patients who aren't responding to treatment, How the body stops functioning because of missing nutrients and typical deficiencies and how to fix them.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• A neuro mechanical intervention and focus on nutritional benefits of health can have a huge success with patients that never quite heal their pain or restore to full function.

• Implementing nutritional advice into your practice can help to serve patients that may have inflammation and hypersensitive nerved in the brain. Neuromechanical nutrition can help them understand why they are not healing or responding, why they're tired and might be depressed.

• If you can utilise neuromechanical nutrition correctly, you can win the game of inflammation and the pain of your patient will come down, the mood and their energy will improve as you break their vicious cycle of pain and improve their lifestyle. It’s about getting to the root cause of issues and doing enough so that your treatment works.

BEST MOMENTS

“I average about 15 minutes of nutritionist treatment in a 30-minute appointment.”

“How do we implement new nutrition into our practices and spot patients early enough that may have ongoing inflammation.”

“Neuromechanical nutrition can link to biopsy and the psychosocial model.”

“There's a root cause of all of your patient's issues and rather than treating them separately they need to be addressed together.”

VALUABLE RESOURCES
Sign up on front page of chiro nutrition and get a free Vit D chart with dosing and symptoms plus a free Vit D video plus a newsletter every Friday at 5pm and access to the course when it's relaunched later this year: https://www.academyofchiropracticnutrition.com/

Simon's own supplements which you can sell on to patients via an affiliate link: https://inhealthsupplements.co.uk/

The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Simon Billings is an experienced Chiropractor who also practices nutrition and functional medicine and set up The Academy of Chiropractic Nutrition which specialises in neuromechanical nutrition.

In an exciting new episode of The Osteobizness podcast, Gilly shares a recording of her keynote speech, courtesy of the Midlands Osteopathic Society. Learn how to thrive in uncertain times and why the mindset, market, manage and money model can help you achieve your goals.

If you'd like Gilly to come and speak virtually (or maybe in person!) at your Regional Society, please get in touch via email: gilly@osteobiz.com

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Preparation is the key to success and in the midst of chaos, there is always an opportunity. In uncertain times we need to stay positive, keep going and have unshakeable confidence in ourselves, the service we provide and the business we’re growing.

• Too often Osteopaths will rely solely on word-of-mouth referrals to generate business and have no systems of data management in place to embrace technology, marketing and systemisation that will take your clinic to the next level.

• Take consistent action to make sure that you achieve your goals. Plan to be an effective business owner in times of uncertainty with a robust organisational structure that can cope when changes happen.

• Follow the mindset, market, manage and money model to success. With the right mindset, you can achieve anything and if you don’t have the right attitude towards running your business it can affect your market.

• A robust marketing strategy, which consistently brings a flow of new patients is the lifeblood of your clinic and you must focus on creating improved operations and systems so that you save time by working smarter, not harder.

• Increased patient numbers and a more efficient clinic will result in more money, less waste and more cash flow with a better fee structure that maximizes your profits as you scale.

BEST MOMENTS
“We've been living in very unreal times during the last two years.”

“By surviving through the pandemic you’ve demonstrated resilience and have continued to help your community with your services.”

“Review your service, systems and situation regularly to assess the choices you might have to grow your client.” 

“There is a massive demand for osteopathy at the moment as people can’t get in to see GP’s.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

Don’t end up whackamoling your way through the week. In today’s episode, Gilly shares the signs of ‘whackamoling’ and how you can overcome it. Discover how to spot signs of burnout and exhaustion, why you need to get organised and systemised and how you too can increase your profits, build your team and grow your practice. 

Special Offer: During June you can join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days!

For more information about this, message Gilly via social media or by email: gilly@osteobiz.com

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• You can't grow and scale your business whilst you're busy whackamoling all day, it's exhausting and it’s not healthy because it can often lead to burnout. 

• Rather than running every aspect of your business yourself, you need to introduce processes and systems that can help to get your business organised so that you can spend your time seeing clients, not firefighting. 

• Invest in your business to make your processes more efficient. This is the only way in which you can scale your practice, see more patients and grow your team.

• Don’t get caught whackamoling, working crazy hours and constantly dealing with problems with very little profit to show for it. An organised practice will run smoothly, and efficiently with a great patient journey and you’ll end up with more profit.

BEST MOMENTS
“Whackamolling in your business is exhausting.”

“We are helping more clinics than ever before all across the world and it's fantastic, but we hit a ceiling.”

“You cannot grow the business without starting to get much more systemised and organised and have everything as streamlined as it possible.”

“Don’t end up whackamoling your way through the week.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Many clinics make mistakes that can lead to loss of profits, overwhelm and a drop off in patients. In this episode of The Osteobizness podcast, Gilly shares with you 9 key mistakes practices make and how you can avoid them. 

Special Offer: During June you can join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days! For more information about this, message Gilly via social media or by

email: gilly@osteobiz.com

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Relying on word of mouth should not be your only way of generating business. Your marketing strategy should drive a steady amount of leads to your clinic with word of mouth and referral acting as the icing in the cake.

• Marketing should be a key focus every week and your mission should be to educate and inform your community.
  
  

• Many clinics are being run in a disjointed way which can lead to overwhelm. Systems and processes make your clinic work efficiently and improve the experience for the patient. 

• A key mistake clinic owners make is having an incorrect fee structure which can lead to a low income. Your fees need to be priced correctly and increase over time to represent the time and value you’re offering your patients.  

• Don’t ignore previous patients, they are valuable to you. You've done your marketing, you've increased your patient numbers and you’ve finished their treatments but that doesn’t mean your relationship ends there. They will come back and have more problems that you can solve, so stay in touch. 

BEST MOMENTS

“Referrals are nirvana, they show your loyal patients recommending your services.”

“But beware; relying solely on referrals is putting the success of your clinic in other people's hands.”

“Marketing is a critical part of any business.”

“There are thousands more people all around you within touching distance that have no idea you exist.”

“Technology is all around us. It's improving and changing all the time.“

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Gilly discusses the importance of being recession proof and how to streamline your clinic whilst staying profitable in 2022. Discover how to keep your prices high and keep your diary full in today’s episode of The Osteobizness podcast. 

Special Offer: Right now you can be business savvy and join the Osteobiz Mastermind program to Recession Proof your clinic in just 90 days!

For more information about this, message Gilly via social media or by email: gilly@osteobiz.com

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Since the pandemic, people have struggled to see GPs which has seen a massive increase in demand for manual therapy.

• You don't need to be fearful of a recession, there are always opportunities to be had during tough times, although you do need to focus on protecting your business and planning and strategising to block book clients in for treatment. 

• Do not reduce your prices at any point in the coming months. Keep your prices high and continue to increase them incrementally too, because otherwise, you're going to really feel the pinch on your profits. 

• To protect your clinic during a recession, ensure that everything is systemised and streamlined to make sure it is as time-efficient and profitable as possible. 

BEST MOMENTS
“There’s a lot of competition in the manual therapy space and a lot of clinics are trying to expand.”

“With a potential recession looming we need to protect our businesses.”

“You're not in business to earn less year on year, you’re in it to earn more and to make sure you provide properly for your family.”

“Always look at other revenue streams and how else you could support your community with the work that you do.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

This show was brought to you by Progressive Media

Gilly is joined by the Founder of A Little Peace of Mind, Entrepreneur, Podcaster and Coach, Nicola Bird. They discuss how the pandemic has changed society, how to overcome anxiety and why remaining in a natural state can help your decision making and aid your clinic.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• The osteopathic profession has a lot more anxiety and overwhelm in the community and among practitioners and patients. Often anxious patients rub off on the clinic and it can create a tough working environment.

• The pandemic changed the way society operated and we all became scared due to the new pressure and stresses of COVID. Being scared and anxious became part of normal everyday life.

• It’s important to make decisions about your business in your natural state and not when you’re stuck in a thought tangle. A thought tangle will revert back to a natural state over time but it’s essential to spot them when it happens when you become overwhelmed and your mind is screaming at you.
  
  
• Don’t make decisions in an anxious state and let imposter syndrome take over. You need to learn to ignore yourself.

BEST MOMENTS
“My business hit seven figures and there was just an empty feeling.”

“I'd found peace of mind and the thing that I'd been searching for”

“People are scared, but they had no problem being scared. They were just scared and there’s a real difference.”

“Osteopathy is an art and you’re totally absorbed by it. It just flows through you naturally and you're not even aware of it.”

“If you don't know, you're drunk, you're in trouble. That's a great analogy.”

“If you understand what's going on, you can just ignore yourself.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Nicola Bird is the Founder of A Little Peace of Mind, an organisation that helps people with anxiety, stress and panic attacks. Hay House Author. Mother. Wife. Dog Lover. Entrepreneur. Podcaster. Coach.

CONTACT METHOD
www.alittlepeaceofmind.co.uk

This show was brought to you by Progressive Media

In part two of a new mini-series, Gilly and Osteopath and owner of a multi-disciplinary clinic, Jim Roddick to discuss the art of delegation. Discover how to offload the day-to-day tasks and increase your profits, learn how to focus on the strategy and culture you’re trying to build in your community and understand the power of delegation and how it can help you scale.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Growing your business starts with getting rid of the day-to-day tasks. If you are bogged down there's just not enough time and there's no mental bandwidth for you to work on your business. There’s no time to grow it or plan to increase your profits or save more time.

• By delegating tasks you’re able to focus on the strategy and culture you’re trying to create within your community of practitioners or within your clinic.

• Having the people and resources to delegate to is the first step, delegating and making sure that your team is well-trained and experienced enough to achieve the tasks to the standard you set is the second step.

• Delegation will allow you to scale your clinic faster. You're the soil of the plant and you need more people to create a grow plant because, without it, you're going to reach a size that it just can't grow anymore.”

BEST MOMENTS
“I’m the happiest in my clinic when everything is organised and delegated away.

“A large proportion of the operational day-to-day stuff drags down business owners.”

“Having your training resources all in one place and within a clinic handbook can help with training your team and keeping standards high.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In this podcast episode, Gilly delves into the traits and practices that distinguish successful clinic owners, particularly those managing busy clinics with multiple osteopaths or multidisciplinary teams.

The episode outlines ten key observations, including maintaining a positive attitude, empowering teams, committing to self-development, ensuring operational efficiency, prioritising patient care, tracking financial metrics, practising self-care, engaging in proactive planning, embracing innovation, and focusing on community engagement. These insights aim to inspire and guide clinic owners towards enhancing their practices and achieving greater success.

Positive Attitude (00:00:02)
Successful clinic owners maintain a positive attitude with both reflective and forward-thinking focus.

Team Management (00:00:20)
They harness their team, praising and rewarding excellence while ensuring exceptional patient care.

Self-Development (00:00:38)
Clinic owners prioritize self-development, improving leadership skills and learning from high-level peers.

Operational Efficiency (00:00:56)
Operations are automated to save time, ensuring consistent high standards across the clinic.

Patient Care (00:01:14)
They nurture the patient list to maximize income without over-treating or irritating clients.

Financial Metrics (00:01:32)
Successful owners track key metrics to ensure profitability and expand revenue streams effectively.

Self-Care (00:01:50)
Self-care is prioritized with fixed management time and regular holidays for recuperation.

Planning (00:02:08)
Annual and quarterly planning is done in advance to avoid costly decisions and actions.

Innovation (00:02:26)
They embrace technology and innovation to enhance practice and serve the community effectively.

Key Moments

'What they all have in common is they run a busy clinic and lead a practice with several osteopaths or a multidisciplinary team.'

'Self-care is always a priority with fixed time away from treating for important clinic management and planning.'

'These successful clinic owners are enterprising and innovative, embracing technology to augment every aspect of their practice.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

Gilly is joined by Doctor of Chiropractic and Clinical Director, Chris Chippendale in this episode of The Osteobizness podcast. Together they dive into the patient journey, how to manage expectations with treatment plans and why communication within clinics is essential to success. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Communication with patients regarding their recommended treatment plan is so important. It’s essential that osteopaths communicate the expectations for a treatment plan and explain the how and the why for each visit so that the patient knows it’s coming from a place of care and wellbeing. 

• Education and awareness around the patient's care is vital as it’s their health that can be impacted so you need to break down the treatment you’re giving and give the patient confidence in why you’re doing it. 

• Insecurity, fears, hang-ups and worries can often get in the way of putting the patient first. Effective patient-centred care puts all of the doubt aside and serves the patient with the solution to their problem. 

• The social styles model is a simple framework for identifying the patient's preferred communication style based on outward behaviour. As an osteopath, you can use this method to serve and communicate with your patients in the way in which is most effective for them, which in turn improves their experience. 

BEST MOMENTS
“There's a lot more overlap in the venn diagram than differences between chiropractors and osteopaths.”

“We're all learning from each other as the science advances as a rising tide lifts all boats.”

“I don't want to be one of those chiropractors or osteopaths that’s feared, it’s a stereotype.”

“There's so many things that we can spot as to ways they can improve their life, health and wellbeing.”

“Try not to overwhelm your patients at the start, aim to drip feed the education and build a rapport.”

“There's so many more variables that are outside of our control and you can't ever get to a point where you will fix everybody that produces some anxiety.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more

In part one of a new two-part mini-series, Gilly discusses the work of 2nd generation Osteopath and owner of a multi-disciplinary clinic, Jim Roddick. Learn how to master the art of delegation, get more done, increase your revenue and free up time in today’s episode of The Osteobizness podcast.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• One of the most important things in running a clinic is delegation because as owners we want to control everything and we end up running out of time and in there lies overwhelm, exhaustion and burnout.

• You are too valuable to your business to be doing small operational or unskilled day-to-day jobs when you could be seeing patients and using your skills to generate more revenue for your clinic.

• Creating a clinic handbook will help to streamline your practice and produce standard operating procedures for each area of the business. A handbook will help you train up staff on tasks you were previously doing and will teach them the exact way you want it to be done so that you can spend more time seeing patients.

BEST MOMENTS
“Once we've got operations and marketing handled, we then move on to getting that clinic handbook done.”

“Find somebody who would do those tasks for a lot less than your value per hour.”

“You have to delegate and get some of that stuff off your desk and get someone else to do it either in the team or by paying someone external to do it.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Discover how the right marketing, systems and strategies can uncover the hidden profits in your clinic. Learn how to create marketing messages that resonate with potential patients and why The Mastermind Programme will help you to increase your income. 

If you'd like me to uncover the hidden profits in your clinic, book yourself for a 20-minute session with me: https://osteobiz.as.me/gilly

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Listen carefully to your patient's symptoms, complaints and problems because in there lies your marketing messages. Your social media content can be driven by your patients and speak to solving their needs. 
• The right marketing strategy and systems will help you to gain confidence on social media and get in front of potential patients with the right messaging. 
• The Mastermind Programme is a monthly investment and you receive expert and strategic help on how to grow your clinic, join a community of like-minded individuals and truly get given the tools to increase your income. 

BEST MOMENTS
“The right marketing message will resonate with your audience.”

“Your peers are not your patients so don’t worry about what they might think about your social media.”

“We've worked on her confidence, we've given her the strategies, we haven't just said here's your plan, off you go.” 

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Let's talk about delivering real results! In today’s episode, Gilly explains the need for providing patients with a full resolution to their problems. Learn why you must offer a full treatment plan and get patients booked in for follow up treatments so that they do not leave with the perception of a poor osteopathy experience. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Osteopaths need to provide patients with a full resolution to their problems, even if that means a number of treatments over a period of time. What you cannot do is give a partial resolution, not solve the problem and leave the patient in pain and with the perception that osteopathy doesn’t work.

• Always give patients the option to book their next appointments so they can get the times that they prefer, that suit their diary and their schedule. Don't just give them a partial result.

• This is private health care and people know that they need to pay for that so focus on the result and not the money.

BEST MOMENTS
“We've got one chance with a patient, you've got one chance to give them a result.”

“Give them a full result, deliver what you're capable of and keep talking to them.”

“People are prepared to pay for private health care that is high quality.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Watch out for burnout it can break you. In this episode, Gilly dives into burnout and the role it plays in Osteopathy, how to spot it and what you can do to avoid it. Discover the tips and tricks you can use to overcome the feeling of burnout so that you can grow your practice. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Burnout is increasing amount practitioners since the pandemic, lockdowns and difficulties with the Coronavirus. 

• The signs that burnout is beginning to creep into your life is the feeling of dread waking up in the morning, dreading going into the clinic because there’s too much to do. You’ll often find deep-seated and lack of excitement about your profession.
  
  

• Burnout can occur when you're overworked and that often happens when your treatments aren’t priced correctly. Increasing your prices will help to optimise your time for money exchange.
  
  
• We always do our best for our patients, but you must do your best for yourself first because if you're broken, you cannot help anyone else. 

BEST MOMENTS
“If you have regular days where you desperately need more sleep, that's a massive alarm bell.”

“If you’re feeling burnout you need to lessen your workload and look to outsource.”

“Taking regular breaks is important and will help to reduce the risk of burnout.”

“Squeezing in more and more patients when you’re already busy will cause burnout, you need to be careful taking care of others and not yourself.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

There are 5 common mistakes many Osteopaths make. In today’s show, Gilly talks you through why you need to keep in touch with your patients, addresses how you price your treatments and why you should make a potential patient's experience as seamless as possible.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Not keeping in touch with patients. A newsletter now and again can engage with patients and keep them updated with your practice and maintain a rapport.

• Check-in with your patient database. It’s important for your reputation that you ensure that every single patient gets the very best and receives the ongoing treatment that they need. It's good practice to get them back again and make sure they don't need a bit more treatment and reassurance and help them.

• Create a proper treatment plan for every single patient. Show them the path ahead and the journey to better health. 

• Don’t be scared to raise your prices. Pricing is too often linked with our own self-worth but pricing correctly is very important to the growth of your practice and Osteopaths shouldn’t make assumptions about how patients will prioritise their life and how much they’re willing to pay for treatment.
  
  

BEST MOMENTS
“Keeping in touch and maintaining rapport means that next time they need treatment you’ll be top of mind.”

“Give them reassurance that they can achieve their end goal, whatever that might be.”

“Clinics now must offer an online booking option, it’s about making the journey easier for the patient.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Does marketing push your buttons? In this episode of The Osteobizness podcast, Gilly breaks down her Marketing 101 approach to social media, connecting with your potential patients and building a community. Discover how to make the social media algorithms work for you, what to post and when to post it to get yourself known and build your brand. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Most potential patients aren't seeing what you post because you’re not posting enough and, perhaps surprisingly, you can never post too much. It therefore goes without saying that if your potential patients don’t see your posts, they still don’t know who you are or how you can help them.
• Social media algorithms, particularly Facebook, show your posts organically to around only 5% of your page followers, so by posting more you're certainly not being a pest as only a few people will be seeing it. 
• We have to attract the attention of your potential patients and build a community so don't be afraid to use humour or to be entertaining. It is social media and it’s about connection, relationships and sharing.

BEST MOMENTS
“Post more often than you feel comfortable with.”

“Use organic posts, don't pay Facebook any money.”

“Only a few people will see your posts organically, but it's still vital.”

“If you stop posting to your page, Facebook will think the page is dead and it's not going to show anything to your potential clients.”

VALUABLE RESOURCES
The Osteobiz mastermind

https://gillywoodhouse.simplero.com/page/206881

Book a call
www.osteobiz.as.me/consultation

Check out the new website
www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

CONTACT METHOD
https://www.thetherapyrooms.co.uk/

This show was brought to you by Progressive Media

In today’s Osteobizness episode, Director and founder of GWA Accountancy, Gayle Parnham joins the show. Gilly and Gayle dive into the financial and strategic decisions you need to make in order to scale your practice and accelerate growth. Why taking a loan isn’t a bad thing and how building your team helps to build the foundation for growth.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• One of the most common pitfalls business owners face is trying to take on everything themselves, but the challenge is ‘how do you manage to do everything when you've got limited resources?’ Far too often people focus on saving costs rather than the time aspect of doing that task themselves costs.

• You must evaluate if certain tasks are worth your time or If they can be outsourced at a cost so that you can see more patients. Otherwise, you may be reducing your own turnover by not sticking to your primary skillset. 

• To scale your practice and accelerate the speed of growth sometimes it’s beneficial to take out a business loan when you factor in how long you want to run your practice. Depending on your goals, a financial loan could help you grow your client base quicker and provide you with more working capital as a result.

• Building a team within your practice can actually save you money in the long run and you can build business relationships that become instrumental in helping you create a self-sustaining and profitable practice with happy patients generating you an income. 

BEST MOMENTS
“You could be doing yourself out turnover and instead be increasing the number of patients you see.”

“There's always solutions to a lack of finances, it could be taking on a loan or finance so that you can get yourself a better footprint in terms of profitability quicker.”

“Before hiring, ask yourself does this role really add value to my business and can the money be earnt from the role?”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Gayle Parnham is the Director and founder at GWA Accountancy Chartered Accountants and Financial Controller at Powell Cinema Engineers. Gayle specialises in accountin

How do you measure success in your practice? Gilly is joined by an experienced osteopath and owner of the founder of The Therapy Rooms, Elizabeth Curphey. Together they explore the value of sharing knowledge, how to serve your local community and how to measure success. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• Osteopaths know how to treat patients, they know how to practice but it's the business side of running your practice that can be really demanding. Osteopaths need to join communities, learn from each other and make mistakes so that they can grow as business owners.

• How do you measure success? Understanding from the beginning that you need to set boundaries and determine how to will measure what a successful practice looks like is important to staying motivated and providing great customer service. Success means not comparing ourselves to others and not thinking your practice is better than another, success is different for every osteopathy. 

• Osteopaths provide a really important service to the community and people really value the knowledge that osteopaths have. It’s important to realise you’re not selling a service the community don’t need, it’s something every one of your patients is going to benefit from in more way than one. 

BEST MOMENTS
“My vision was to have a multidisciplinary practice and at its peak, we had osteopaths, counsellors, therapists and nutritionists; my vision came to life.”

“This profession has given me such a lovely, wonderful and fulfilling life.”

“When people have tough experiences and they’re feeling demoralised about their practice I don't want them to feel alone.”

“We do our very best with every patient that comes through the door, but there may well be one or two in your weekly list that don’t quite get it.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

A British School of Osteopathy graduate, Elizabeth Curphey has been a qualified Osteopath for over 20 years and is currently working in Macclesfield at The Therapy Room. Her patients vary in age from the over 90s right down to newborns, as she is the only locally specially trained baby and child osteopath.

Gilly is joined by the principal osteopath and owner of Osteopathy For All, Pippa Cossens. They discuss the value and importance osteopaths have in society and to their community, how to be truly authentic and build a reputation and why adopting a mind and body approach to your passion will help to solve your patient needs and grow your practice.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• As an Osteopath your passion is solving people's pain and therefore you stop worrying about the competition or other things that you cannot control and focus on serving your patients and growing your practice. 

• Patients will not fully recover from just a physical approach, a mind and body approach makes much more of a difference. Understanding why the muscles have got tight, why the nervous system is agitated and the new loop, the neural loop that comes from that can transform your practice.

• Osteopaths are well-placed to help the health of the nation and during the pandemic, osteopaths have massively stepped up in helping their community and serving patients with chronic pain, overcoming fear and serving patients when often hospital appointments were hard to come by.

• Osteopathy is about being truly authentic and resonating with anybody that walks into your practice. You have to be confident to be in your niche and focus on your passion to help people.

BEST MOMENTS
“If you build up your reputation in your local area people will travel further to come and see you because of the quality of the work that you do.”

“Word of mouth and social media can br an amazing force for growing your practice”

“Osteopaths are sort of old fashioned doctors.”

“You have to bring your best self to your clinic and do what you love.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

https://osteopathyforall.co.uk/toolkits/

https://osteopathyforall.co.uk/contact-us/

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Pippa Cossens is an Osteopath specialising in Fibromyalgia & Chronic Pain Recovery & reducing Stress-Induced Symptoms in adults & children. Pippa is the principal osteopath and

In this episode of the Osteobizness podcast, host Gilly Woodhouse shares her personal experience of searching for a new apartment, drawing parallels to business challenges.

Despite setbacks, such as a buyer pulling out last minute, Gilly emphasises the importance of resilience and having a solid plan. She highlights the Private Practice Profits programme, which offers tailored action plans and support for practitioners facing business obstacles.

The episode concludes with a hopeful outlook, encouraging listeners to remain optimistic and focused on long-term goals, while inviting them to seek further guidance for growing their practices.

Introduction to the Podcast (00:00:04)
Gilly Woodhouse introduces herself and the Osteobizness podcast, highlighting her expertise and passion for osteopathy.

Searching for an Apartment (00:00:24)
Gilly shares her experience of looking for a new apartment, detailing her specific requirements and the challenges faced.

Excitement of a Potential Find (00:01:32)
She describes the moment she found an apartment that seemed perfect, including a wonderful office space.

Setbacks and Disappointment (00:02:59)
Gilly discusses the disappointment of having the buyer for their bungalow pull out, reflecting on unexpected life changes.

Business Parallels (00:02:59)
She draws parallels between her apartment search and business challenges, emphasizing the need for resilience and adaptability.

Private Practice Profits Program (00:02:59)
Gilly promotes the Private Practice Profits program, highlighting its support and action plan for practitioners facing challenges.

Looking Forward with Hope (00:04:22)
Despite setbacks, Gilly maintains a hopeful outlook for the future and the importance of patience.

Closing Remarks (00:04:38)
Gilly thanks listeners and encourages them to engage with her content for more tips on building successful practices.

KEY MOMENTS

'As soon as I entered the flat, I knew instantly that it really did tick every single box and it matched the vision I had in my mind perfectly.'

 'Disappointed doesn’t really cover it. Life can ricochet in unexpected directions and frustrate our best-laid plans.'

'Maybe it’s just that things aren’t meant to work out that way and something better is up ahead, even though you won’t see it at the time.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

Gilly welcomes registered midwife, certified Lactation Consultant and specialist Tongue-Tie practitioner, Dee to the show to discuss the synergy between osteopathy, business and support for new parents. Together they discuss the stress and vulnerability new mothers face, the information and guidance they need to help their newborn thrive and how Osteopaths can share their knowledge in a time when there’s so much stress on the NHS.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• If you’re a first-time parent there will understandably be some anxiety about the baby's development and how their progressing. 

• Due to a lack of home visits and support from the NHS, often midwives are only able to support new parents via phone calls. This can be stressful for the new mum and leave them vulnerable as they’re seeking advice and guidance on how to feed, soothe and hold their newborn.
  
  
• New parents may not have all of the right information they need to support and understand their newborn. Osteopaths and other healthcare professionals can share their knowledge of baby development and share key fundamentals to put new parents' minds at risk with things such as feeding and growth.

• There are many reasons that can cause a newborn baby not to thrive and it’s important to recognise them and seek support but also realise that as a new parent you’re not a failure.

• COVID-19 and the access to healthcare, as a result, has had a huge impact on the well-being and mental health of new parents. 

BEST MOMENTS
“A lack of support leaves new parents feeling very vulnerable.”
“There’s a lot of expectations put on new mums who may not have a support network around them”

“If a newborn is not thriving it’s important to remember you’re not a failure as a parent”

“Just by knowing how many feeds a baby needs in 24 hours, Osteopaths can help new parents.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Dee is a registered midwife, an International Board Certified Lactation Consultant and a Specialist Tongue-Tie Practitioner. She trained to become a Midwife

If you’re patient and obsessed you will grow your practice. Learn how to shift your mindset away from money and towards the patient journey, discover how fair exchange will drive more referrals and find out why you should care more about patient results than they do.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• You have put the patients first above all other aspects of the business. If you have an obsession within your practice, about the results of your patients and about the patient journey, everything changes. If you’re focused on patients before everything else then the money doesn't matter, all of your focus is on the outcome for each and every patient. 
• When you're fully obsessed with your patients and you’re giving them a gold standard patient journey it will lead to growth. 
• Growing your practice and generating more referrals is about finding the place of fair exchange. You provide your patient with a positive result and they will give you one. As a result, Osteopaths must care more about the results of their service than the clients do because an obsessive mindset will lead to more referrals and more business. 
• The results of your patient's treatment is a powerful marketing tool and your successful results will enable you to reach out to new people. 

BEST MOMENTS
“Everybody wants more word of mouth referrals”

“It’s time to put yourself in your patient's shoes and see things from their point of view.”

“When you’re obsessed with the patient and their journey you will create fair exchange in your practice.”

“When you're giving that level of gold standard service you'll practice and cannot help but grow.”

“You must care about their results more than they do and take the money out of the equation.”

“Your patient results will give you even more proof that your treatments work.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

By focusing on the patient journey you will fall back in love with your business. Join Gilly as she explains how systems, processes and the right mindset can help you optimise your clinic, save you time and take back control of your practice.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• By incorporating systems and procedures into your practice you will be able to overcome the ongoing daily stresses of patient inquiries, cancellations, late arrivals. marketing, accounts, CPD mentoring and everything that can become overwhelming.

• Integrating systems in your business that will save you time is the number one thing you can do to stay in love with your business because inefficiencies in the way a practice operates, directly creates even more stress and overwhelm.

• Clinics can fail to succeed because of one fundamental issue and that’s what’s going on in the owner's head. Often something is holding them back such as long-held beliefs or negative self-talk and they’re unable to grow, unable to modernise existing systems and it can halt the clinic's progression.

• Focus on shifting your efforts towards the patient and creating a gold-standard patient journey. When the focus is centered around serving and not income or results everything will work better and you will no longer feel out of control, overwhelmed and exhausted. You will be thriving, energetic, and fall back in love with your work.

BEST MOMENTS
“We all get those days with back to back complex problems to sort and we can often feel jaded.”

‘Many clinic owners are afraid of tech or simply don't want to learn about it.”

“Marketing is critical and our potential patients need to know what and who is behind that door’

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In today’s episode of the Osteobiz podcast, Gilly is joined by the founder of Financial Foundations and business consultant, coach and advisor Philippa Scobie. Together they explore the importance of financial accountability in your practice, why you need to set two-week deadlines for your finances and break down the profit-first mindset.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

Interested in working with Philippa on your practice finances? Contact  info@ffcoaching.co.uk for more information.

KEY TAKEAWAYS

• The profit-first mindset is focused on removing your profit from your sales first. Take 5% profits and separate it into another account to be your quarterly dividend. You are an investor in your business and you should be rewarded for that.

• Often clinic owners are not tax-efficient and don’t have a structure in place for their own salary to meet their lifestyle. 50% of sales should be set aside for the practice owners personal account.

• Expenses and overheads should account for no more than 30% of your turnover. Practice owners should prioritise expenses that have a positive return on investment. Overheads can be reduced when you analyse what you’re paying out each month.
  
  
• A positive financial foundation is about being accountable and sticking to two-week deadlines.

BEST MOMENTS
“You need to take a forward view of financial planning and take learnings from past years”

“Staying on top of finances can be the most important part of a business”

“You should never be the lowest-paid employee in your practice”

“If you want to grow your practice, you need to know about the financials”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

https://www.solo.ffcoaching.co.uk/

https://www.ffcoaching.co.uk/

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Philippa Scobie is the founder of ​​Financial foundations and helps businesses grow through clear and simple solutions. As a consultant, coach and advisor to SMEs in multiple industries, Philippa specialises in maximising profits by streamlining financial processes. She helps to develop strategies and solutions that are tailored to companies specific and unique requirements to take businesses from 5-figure or 6-figure turnovers to 7-figures and beyond.

CONTA

Gilly is joined by ex-Osteopath and expert blog writer Diana Rowlands. Together they discuss the power of writing, how to design a best-in-class website to represent your practice and grow your business and why it’s essential to showcase your expertise and remain patient-focused at all times. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• It is painful writing blog posts when you're trying to run your business and your focus is elsewhere. I ease, the pain of osteopaths having to write their own blog as often they don't want to or don’t have enough time.
• The benefits of adding a blog to your clinic's website are huge. It really gets you and your work noticed, it helps to build your brand and it gives you a voice to connect with the community. The best way to grow your practice is for people to be able to come and look at your website, demonstrate that you’re helpful and provide a solution to their problem in a trustworthy manner.
• Blogs shouldn’t be harsh or salesy, it doesn’t fit with Google and your traffic will bounce. Blogs need to build trust and help you come across in a friendly and authentic way.
• A simple five-page website template design gets straight to the point and can be easily focused on the potential patient. You don’t need a massive website where the user can get lost, it needs to be relevant, serve what people are searching for and written in an easy to understand terminology that people can understand.

BEST MOMENTS
“Having the right voice is key to the people that you're trying to serve because when people are searching for a solution, they're searching for something on their own, in their own language”

“A website needs to be patient-focused and there must be a shop window into how that potential patient might come through the door.”

“A block page is great for displaying blogs and especially in osteopathy we often talk about therapeutic relationships and people.”

“What is your best business tip for? Showcase your expertise.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Diana Rowlands is an ex-Osteopath graduating from the British School of Osteopathy and is an expert blog writer.

CONTACT METHOD
Diana Rowlands: pennproof@gmail

In today’s episode of the Osteobizness podcast Gilly shares with you an easy to follow step-by-step marketing plan to help you attract more patients. Learn how to use social media to your advantage by building your brand, engaging with your community and educating your audience.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• People need to know you exist, they need to know who you are, they need to know where you are, they need to know how you help them and they need to like you.
• Be consistent and persistent with your marketing and aim for engagement because when people interact and remember your content they will feel emotion. 
• Your marketing needs to be educational and to inform your community about what you do. Make the complex simple and educate your audience about how your expertise can be the solution to their pain.
• Engaging posts will grow your following because social algorithms push posts that spark engagement.
• Sharing and showcasing examples of your work, client success stories and how you have helps people will help to show your value to your community. Customer testimonials will resonate with your audience and help to build your credibility and expand your client base. 

BEST MOMENTS
“Social media marketing is your best chance to attract more patients towards your practice”
“Make the complex, simple, teach us some things about the body and how we can look after ourselves.”
“Posting questions and polls on social media will spark engagement”

“Don't be afraid to ask for testimonials”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Osteopathy changes people's lives. In today’s episode of the Osteobizness podcast discover how to grow your practice, connect with your community and engage your patients as experienced Osteopath and international practice owner Jody Jakob joins the show to share his wealth of knowledge from treating over 40,000 patients. 

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• When you first launch a practice it’s only your friends that come for treatment but if you work at it and market yourself and the service you provide, people will start to come.
• Connecting your clinic to the local community is essential to building your network and growing your patient numbers. Often people don’t know who to go to but if you’re a pillar in your community it will become the go-to practice for patients to find a solution for their pain.
• Osteopathy will continue to develop and have a larger part to play with the whole body with treatment for the heart and head. Osteopathy is more than what you can do with your hands, it’s also about what you say and how you interact with them to find the key to solving their problem.

BEST MOMENTS

• “I wanted to be an Osteopath because I wanted to help people”
• “I opened the first Osteopathic clinic in Cascais and both the Portuguese and British started to come”
• “Do what you love and talk to people about your work because you are changing peoples lives”
• “We don’t cure people, we help to make people better and patient engagement is the key”
• “Osteopaths help patients on lots of different levels”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

ABOUT THE GUEST

Born and raised in New York City, Jody Jakob finished university in the United States and went to London, U.K. to study at the British School of Osteopathy. For 12 years Jody worked at a prestigious medical clinic in Cascais, before setting up "Saúde Integral". More than 40.000 patients treated over the years make an impressive curriculum of experience and success. 

After moving to Portugal Jody immediately set up practice at the Estoril Sol Hotel, and started to attend patients. Over the past 10 tears, Jody has tutored and mentored many young Osteopathy students and lectured and promoted workshops for both Osteopaths and other health care providers.

Do you feel overwhelmed and underpaid? Tune in to another episode of the Osteobizness podcast as Gilly explores how introducing systems into your practice can help to grow your practice, increase your income and free up your time.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Often Osteopaths experience overwhelm because delegating a task takes longer than completing it yourself and as a result, you’re unable to grow, unaware of how to introduce systems and left with challenges and time constraints. 
  
  

• In growing your practice there are lots to learn. How to figure out if you’re targeting the right patients, how to master marketing, how to find a balance between work and your personal life. Even though your income may grow so do your problems. 

• Systemic issues cause overwhelm, prevent growth and leave you feeling despondent. But it doesn't have to be this way because your practice can be flexible and new systems and operations can be installed to instantly provide your patients with a better service and free up your time. 

• To grow your practice you need to increase results without exerting more time and effort and with improved systems, you will see a significant increase in output. 

BEST MOMENTS
“You're smart, you're very good at what you do but if we're honest, you're also overwhelmed.”

“It's lonely sometimes trying to do everything by yourself.”

“You've invested much time, energy, and money to get you to where you are now. Now is not the time to give up. Especially if you understand that the problems in your practice are fixable.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

In today’s episode, Gilly is in conversation with a pillar of the Osteopathic community, Tim Allardyce. Learn how to adopt an entrepreneurial mindset to grow your clinic, discover how to adapt and overcome challenges and bottlenecks and find out why prescribing your patients with exercises helps to empower them with active recovery. Find out how this exercise app can even boost your marketing. 

Get a 3 month trial with Rehab My Patient here:

https://www.rehabmypatient.com/register/osteobiz

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• When you run your own clinic you have the expressive freedom and creation to do amazing things. You’re able to choose your own path and to be completely adaptable to problems that arise on a daily basis.

• Most people misunderstand the perception of stress. Stress is a situation you cannot control whereas it’s likely you’re just facing a challenge that you can overcome. The bigger your practice grows the more challenges you will face and situations you will need to adapt to.

• Osteopaths need to move more into prescribing exercises because it's an evidence-based science that helps to empower people and the patient is actually involved in their active recovery.

• So many Osteopaths have bottlenecks, they're spreading themselves too thin in their business and they're struggling to see results. Systems, operations and the accountability of joining a community can help to motivate Osteopaths to grow their businesses and solve their problems.

BEST MOMENTS

“The entrepreneurial brain is always looking for solutions in every aspect of life.”

“For small businesses, it’s very hard to have a set plan and strategy because there are lots of things that cannot be planned for. You’ve got to be smart and adaptable.”

“Due to the pandemic it's a constant adaption to the ever-changing situation we're currently in.”

“Stress is when you have no control of the situation you just have to try and adapt to it.”

“It’s time that osteopathy started to be a bit more profitable.”

“Every time we treat someone, that promotes osteopathy and we encourage the public to try it.”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient c

Join an insightful and educational discussion about all things Osteopathy with Gilly Woodhouse and Steven Bruce, which recently aired live on the Academy Of Physical Medicine's show.

Discover the best opportunities for growth, how to increase patient numbers efficiently and effectively and why it’s essential to work on your business and not just in it.  

If you're not a member of the Academy Physical Medicine, you are seriously missing out on high quality CPD and lots more. You can even have them log and monitor your 3 year CPD cycle and remind you what else you need to do to complete it properly - sounds like one of the best time-saving services you'll ever sign up for!

https://www.academyofphysicalmedicine.co.uk/membership-options/

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• What’s the best opportunity for growth? Smaller clinics are able to keep their costs low and grow steadily as it’s a much smaller operation but bigger practices can grow rapidly if they have the right systems in place and make every room earn its money. When you grow a practice you’re able to work on your business and not just in it. 

• You have to make it easy for patients to find you and solve their pain. Digital online booking systems allow your practice to remain patient-centric whilst increasing efficiency. Everyone is time poor so you need to make the customer journey as quick, easy, simple and effective is essential to growing and scaling your clinic. 

• Marketing your clinic's services is key to growth and by utilising social media you are magnifying the effects of positive word of mouth referrals and building your brand awareness at the same time.

BEST MOMENTS
“There’s high demand for osteopathy and manual therapy because people can't get help from the NHS.”

“You shouldn't always be working in the business you need to set aside time to work on the business otherwise you’ll never grow sufficiently” 

“When you grow your clinic to a certain level you need to outsource the £10 tasks that can be time-consuming” 

“Take a step back and take a helicopter view of your business, rather than looking at it from ground level” 

“The quickest way to reach your new patients is on social media.”

“Clinic reviews and testimonials are so important to build confidence in your potential patient.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from

In this episode of the Osteobizness podcast, host Gilly Woodhouse discusses the parallels between managing mass catering and running a busy clinic. She shares her experience assisting her friend Nicola with a women's retreat, where she provided meals and navigated the challenges of an unfamiliar kitchen.

The episode emphasises the importance of organisation, team care, efficient processes, profitability, and sustainable growth. It also introduces the Private Practice Profits programme, designed to help practitioners improve efficiency and financial success. Listeners are encouraged to like, follow, and subscribe for more tips and strategies.

Assisting with the Retreat (00:00:25)
Describing the experience of assisting in delivering a retreat for women and managing mass catering.

Importance of Organization (00:01:55)
Highlighting the importance of excellent organization in managing mass catering and running a busy clinic.

Caring for the Team (00:02:28)
Emphasizing the need to care for and appreciate the team to maximize their potential, paralleling it with nurturing food for optimal flavor.

Efficient Processes (00:03:23)
Discussing the necessity of having processes in place to avoid wasted time and ensure top-notch service in both mass catering and clinic operations.

Profitability and Sustainable Growth (00:04:57)
Emphasizing the importance of ensuring profitability and sustainable growth, and introducing the Private Practice Profits program.

Conclusion and Call to Action (00:05:33)
Wrapping up the episode and encouraging listeners to like, follow, and subscribe to the Osteobizness podcast.

KEY MOMENTS

'Last week, I assisted my biz buddy Nicola to deliver an amazing retreat for 11 fabulous women who wanted some clarity around living a meaningful life as they ventured into their autumn years.'

'Whether you're managing mass catering or a busy clinic, the same rules apply: you must have excellent organization in place to ensure that nothing is forgotten or slips through the cracks, causing unnecessary dramas or failure to deliver top-notch service.'

'Clinic systems must make it effortless for patients to book, be appropriately reminded, be rebooked to ensure optimal health outcomes, and be nurtured afterwards and not abandoned for fear of annoying them.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

Gilly is joined by Osteobiz Mastermind mentor, clinic owner and recipient of the principal of the year award, James Ruddick. They discuss how to build the key foundations for a profitable clinic to scale. Learn the business side of a successful practice and why creating an efficient clinic with the right team and processes are able to grow into large businesses.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Practitioners need to be experts in what they do and provide a world-class services. This foundation needs to be set before Osteopaths can focus on the business side of things and grow their teams. 
  
  
• Often a principle of a practice is getting caught up in the daily grind of trying to firefight and keep on top of everything without thinking about what you really should be doing.  Being a small business owner is 24/7 and you never really get away from it. But it is very fulfilling.
  
  
• The key foundations for a practice are really important if you’re to grow from a small to medium to large business. You need to run an efficient operation, have processes in place to onboard new staff, understand how to engage and educate your target audience whilst also asking for feedback from clients in order for you to grow. 
  
  
• To grow, you go from foundations to building on top of them to building a team and to creating a community. As a result you create leverage and your practice is more efficient with staff members that know their jobs and a team that will allow you to work on your business and not stuck firefighting. 
  
  
• In order to provide the best service you need your practice to generate cashflow and in order to do that, you have to have a business hat on rather than an Osteopath's hat on.
  
  
• Unfortunately there are lots of very good practices and principals who are working really hard but not getting the gains that they need to grow. To make the business flourish you have to direct all of your energy into mapping out and understanding what you’re currently doing and how you can improve on the areas of your business that will bring you more clients. 

BEST MOMENTS
“As an Osteopath it’s a privilege to be helping solve peoples' pain and that’s quite commonly forgotten”

“You start to put your foot down on the accelerator when you move to online booking.”

“If you’re spending more on your business to improve and optimise the service you need to be charging more.”

“We're currently experiencing a lot of cancellations for many practices because people are a bit nervous about COVID”

“If there's a dip in business, it's not the end and It doesn't sound the death of your practice”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesse

Successful Osteopath, practice owner and Osteobiz Coach Jos Drew joins the show to discuss her thriving practice, her top tips to achieving your business goals and shares some essential insights into her journey from setting up clinics around the world.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS

• When you think of selling something to somebody you need to have the mindset that you’re actually aiming to inform and educate them to make the right decision. So growing your practice is about encouraging patients to book in and you’re just showing them how to do it so they know when it comes to the time that they may require treatment.
• Cliniko can help you set business goals on a daily basis, monitor them and help you track how many patients you saw this week vs last week, future bookings and determine your income and outgoings.
• Osteopathy is working out the puzzle behind their story and finding solutions with tailored treatment. The goal is to remove those roadblocks and restrictions to what has created the symptoms.
• What's your best business tip? Online bookings. Simply put, online bookings can turn everything around and give you the systems and automation to be able to take bookings 24/7 whilst freeing up your time to work with your patients.
• What would you say is your greatest achievement? Believing in my instinct about osteopathy, opening a practice and the doors to new adventures.

BEST MOMENTS
“CliniKo can help you streamline, systemise ands automate your practice”

“You dragged me kicking and screaming into my best life”

“I kept my goals really small so when your surpass them it boosts your confidence”

VALUABLE RESOURCES
The Osteobiz mastermind

www.osteobiz.as.me/consultation

www.osteobiz.com

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media

Let's talk about the Osteopaths' blueprint to success. Join Gilly as she shares with you the five steps to running a successful practice. Discover how to manage effectively, which business model can bring you the most success and why having the right mindset is fundamental to delivering excellent service.

Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat

KEY TAKEAWAYS 

• Mindset is crucial for the successful running of practice operations and for delivering excellent service and follow-up for patients. A strong mindset delivers well-thought-out decisions rather and positive and proactive reactions to problems.
• Managing and having clarity of thought and understanding of your goals makes managing your team much easier. When everyone is on board with the business development plan, it makes it easier to achieve those goals.
• There are many business models that you can deploy to create a successful and profitable practice but it’s about getting the balance right between outgoings and income.
• Marketing is the oil, which keeps the clinic engine busy, productive and working. You need to continuously educate and inform your community about what you do and why it’s beneficial.  
• Mixing up money and self-worth brings us full circle to mindset. Knowing what we're worth means that we avoid being busy, knackered, and broke. So it’s important to set your fees that represent your worth as well as having a contingency fund as a cash cushion. 

BEST MOMENTS
“Running a business means that the buck stops with you and that can be challenging at times.”

“A positive attitude is vital to motivating your team”

“Marketing is there for the lifeblood of your practice.”

VALUABLE RESOURCES
The Osteobiz mastermind
www.osteobiz.as.me/consultation
www.osteobiz.com

CONTACT METHOD
https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://business.facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.

This show was brought to you by Progressive Media