Explorez tous les épisodes du podcast Optometrists Building Empires
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Titre
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The Evolution of Optometry - Ryan McKinnis - Optometrists Building Empires - Episode # 025
30 Jan 2025
00:37:24
How can optometrists balance personalized patient care with the demands of running a growing practice, and what strategies help maintain high standards without feeling rushed?
On this week’s episode of Optometrists Building Empires, host, Ankit Patel, had the honor of talking to Dr. Ryan McKinnis, a distinguished optometrist with a proven track record in advanced contact lens technology and ocular disease. Discover his strategic insights on practice growth, maintaining high standards of patient care, and the future of optometry. If you're passionate about advancing in the optometry field or looking for inspiration, this episode is a must-listen.
Takeaways:
Focus on spending quality time with patients to make them feel valued and provide individualized care. Avoid rushing through appointments, as personalized service can set your practice apart.
When facing unforeseen challenges such as a pandemic, resilience is crucial. Develop contingency plans for maintaining operations under adverse conditions and ensure your staff is prepared for rapid changes.
If expanding to multiple locations, understand the nuances of buying existing practices versus opening new ones. Prepare for cultural and operational challenges and be patient as you build trust with a new patient base.
Cross-train employees to handle multiple responsibilities, which can help manage rising non-doctor payroll costs. Focus on building a team of exceptional employees rather than a larger team of average performers.
Diversify your services by adding subspecialties like dry eye treatment or vision therapy. Specialization not only attracts a niche patient base but also keeps the work dynamic and interesting for practitioners.
Quote of the Show:
“ You want to make a difference in people's lives. That used to be giving them a pair of glasses, but now that's become so mainstream that you have to seek out other ways.” - Ryan McKinnis
Elevating Patient Experience - Joseph Munsell - Optometrists Building Empires - Episode # 024
23 Jan 2025
00:33:08
How can optometrists balance patient-first care, strategic growth, and operational efficiency while adapting to industry changes and diversifying revenue streams? This week on Optometrists Building Empires, host Ankit Patel welcomes Dr. Joseph Munsell, Owner and Optometrist at Cheyenne Vision Clinic and Laramie Vision Clinic. With expertise in ocular disease, myopia management, and optometric surgery, Dr. Munsell shares how his patient-first approach, strategic growth, and deep community ties have shaped his thriving practice. Whether you're exploring innovative optometric strategies or just enjoy hearing inspiring success stories, this episode is one you won’t want to miss!
Takeaways:
Prioritize patient care by treating them with respect and understanding. Meeting patients where they are can lead to better outcomes and patient loyalty.
Be action-oriented. Ideas and theories are great, but execution is what drives results. Make sure you're always taking actionable steps to implement your plans.
Have a clear vision and direction. It's crucial to know where you want your practice to go. Without a clear vision, you might end up making efforts in the wrong direction.
Regularly assess and refine all aspects of your practice to enhance patient experience. From fixing tiny details like parking lot appearance to ensuring smooth appointment scheduling.
As you grow, economic scales can be beneficial, but they also magnify issues. Ensure robust processes and systems are in place to handle increased patient load and operational complexity.
Delegate responsibilities effectively. No single person can handle everything in a large practice. Delegate responsibilities to ensure tasks are handled efficiently and to prevent burnout.
Diversify services and revenue Streams. With reduced reimbursements from vision care plans, it’s crucial to offer cash-pay services and specialize in areas like myopia management or optometric surgery. This helps in sustaining and growing your practice.
Quote of the Show:
“ You always have to be ready to shift. Things in business never go exactly to plan and if you're too rigid, the boat's going to go down.” - Joseph Munsell
The Mission-Driven Optometrist - Chad Davis - Optometrists Building Empires - Episode # 015
21 Nov 2024
00:34:00
Gain unparalleled insights into the world of optometry and business growth with this week’s guest, Optometrist and Director of Professional Affairs, Dr. Chad Davis. As an active member of prestigious optometric associations and with a proven track record of scaling a practice to multiple locations, Dr. Davis shares his journey and strategies that have led him to success. From his comprehensive eye care expertise to his passion for specialty contact lenses, Dr. Davis brings valuable perspectives on expanding your practice and adhering to a mission-driven approach. Don't miss this opportunity to boost your knowledge and get inspired by Dr. Chad Davis's story of professional and personal growth.
Takeaways:
Define a Clear Mission. Simplify your mission statement to make it focused and actionable. Ensure that it clearly centers on serving your clients and empowering your team.
Build Strong Infrastructure. Invest in robust infrastructure and support systems that allow for scalable growth. Create processes and protocols that your team can rely on during periods of expansion.
Continual Learning and Adaptation. Cultivate a culture of continual learning within your organization. Encourage curiosity and openness to new approaches, both for personal and professional growth.
Develop strategies for effective recruitment and retention, particularly in challenging times. Consider innovative staffing solutions, such as centralized processes or specialized roles.
Reflect on your own leadership style and areas for improvement. Work on self-awareness and emotional intelligence to better navigate challenges and support your team.
Make it a priority to engage with your team regularly. Offer support, listen to their concerns, and involve them in decision-making processes to boost morale and commitment.
Encourage a healthy work-life balance for yourself and your team members. Share personal interests and hobbies with your team to foster a well-rounded and supportive work environment.
Quote of the Show:
“There's so much power in chasing your passion and developing a mission around it.” - Chad Davis
The Secrets to Success - Richard Levin - Optometrists Building Empires - Episode # 014
14 Nov 2024
00:46:45
Take your eye care practice to the next level with invaluable insights into vertical integration, compassionate patient care, and exceptional growth strategies. Discover how to expand your practice network seamlessly and boost both patient and employee satisfaction. Today's special guest is Dr. Richard Levin, CEO and Optometrist of Levin Eye Care. He shares his secrets to developing a thriving eye care empire while maintaining a focus on quality and community. Prepare to be inspired and motivated to implement proven strategies that will maximize your practice's potential and foster a trusted, empathetic environment for all. Let’s get started!
Takeaways:
Focus on convenience for patients. Adopt strategies that make your services more accessible and convenient for your patients. For example, consider aligning your optometry offices near popular local businesses to benefit from their foot traffic.
Emphasize personal connection. Train your staff and yourself to connect personally with patients. Little touches, like remembering personal details about their lives, can significantly enhance patient loyalty.
Invest in modernizing operational systems like electronic health records (EHR) and practice management software to streamline workflows and enhance patient experience.
Leverage your existing patient base. Before seeking out new patients, ensure you maximize the potential of your existing patient base through efficient recall strategies and personal outreach.
Make financial and operational decisions based on data analytics. Have robust systems and processes in place to predict revenue and manage expenses effectively.
Focus on culture and retention. Build a strong company culture based on transparency, trust, and a supportive environment to retain staff.
Quote of the Show:
“This business is the vehicle to allow people to be bigger and better than they ever thought they could be.” - Richard Levin
Embracing Resilience in Optometry - Ayesha Butt - Optometrists Building Empires - Episode # 013
07 Nov 2024
00:48:05
Get ready to elevate your eye care practice with insights into patient experience and resilience. Discover how to thrive in the face of challenges and grow your practice into an empire. Today's guest is none other than Dr. Ayesha Butt, a leading therapeutic optometrist and visionary practice owner. You will gain valuable tips on patient care, business growth, and maintaining balance as a healthcare professional. Join us as we delve into the journey of Dr. Ayesha Butt on Optometrists Building Empires.
Takeaways:
Be consistent and resilient. Success in any field, including optometry, requires consistency and the ability to bounce back from failures. Keep trying and don't get discouraged by setbacks.
Always put your patient's needs first. Effective communication from the moment they enter to the moment they leave your practice ensures a superior patient experience.
Focusing on specialized services like NeuroLens, Ortho-K, and Dry Eye treatments, which are often not covered by insurance, can provide additional revenue streams while enhancing patient care.
When purchasing or opening a new practice, choose a location where you live and are part of the community. Your presence and involvement in the community can significantly contribute to your practice's success.
Invest more in treatment options rather than diagnostics. Patients are more interested in treatments that resolve their issues than in knowing detailed diagnostics without actionable solutions.
Be proactive in prescribing necessary products like prescription sunglasses and computer glasses. Educate your patients about the benefits and trust they will follow through, even if it's out of pocket.
Continuous learning and adapting to new technologies and treatments are crucial. Attend seminars, educational events, and always stay updated with the latest in your field.
Quote of the Show:
“If you think in your heart you can do it, you can do it. You can make it happen. It doesn't have to be perfect.” - Ayesha Butt
Eyes on Excellence: Anith Pillai- Optometrists Building Empires - Episode # 012
31 Oct 2024
00:40:19
Elevate your optometry practice with expert advice from Dr. Anith Pillai,co-owner of Evolutionary Eye Care. Anith sits down with host Ankit Patel to uncover strategies for scaling your practice, effective team management, and staying at the forefront of the ever-evolving eye care industry. Dr. Pillai offers valuable insights on delegation, smart risk-taking, and the powerful effects of positive reinforcement on team performance. Gain inspiration from his experiences and learn practical tips for innovating and expanding your own practice.
Takeaways:
Delegate Responsibilities. Empower your team members to take on more responsibilities. This will allow you to focus on growth and innovation.
Take Calculated Risks. Carefully assess risks with a thorough analysis of metrics. Look for opportunities that present a good balance between potential success and manageable failure rates.
Implement Video Training. Use video training tools like Loom to create instructional content. This will save time and ensure consistency in training new staff members.
Use Positive Reinforcement. Shift your focus towards highlighting positive achievements more than negative ones. This boosts team morale and productivity.
Utilize Virtual Assistants. Delegate administrative tasks and patient interactions to virtual assistants to free up time for more critical activities.
Invest in Staff Development: Continuously invest in the development of your staff through training and upskilling. This will help maintain a high standard of service and prepare for internal promotions.
Proactively Manage Work-Life Balance: Ensure that you schedule time for personal activities and family, just as you schedule professional commitments. This balance is essential for long-term satisfaction and productivity.
Quote of the Show:
“I needed to realize it's so important, maybe the most important to highlight their wins and not so much highlight their losses and deficiencies. ” - Anith Pillai
Building Practices with Purpose - Adam Cmejla - Optometrists Building Empires - Episode # 011
24 Oct 2024
00:49:15
Ready to supercharge your financial strategies and build your optometry empire? Our guest today is Adam Cmejla, a powerhouse in financial advising dedicated to optometrists nationwide. He is the founder and president of Integrated Planning and Wealth Management. In this episode, we'll uncover the secrets behind his expertise, from planning life on purpose to intentional practice ownership. Get ready to take your financial planning to the next level and learn how to optimize your business for ultimate success. Welcome to another exciting episode of Optometrist Building Empires!
Takeaways:
Establish Clear Goals. Begin with the end in mind and create concrete goals. Communicate these objectives clearly to your team to ensure everyone is aligned.
Adopt a Strategic Approach. Regularly set aside time to work on the business, not just in it. Focus on strategies such as increasing patient inflow, enhancing patient experience, and optimizing operational efficiency.
Leverage Technology Correctly. Implement new technology or equipment only after thorough planning. Calculate the return on investment and ensure your team is equipped to maximize its benefits.
Focus on Training and Development. Continuous training and development for your team should be a priority. Build a training program that updates and enhances the skills of your staff.
Measure and Analyze Key Metrics. Regularly review financial statements, patient feedback, and other critical metrics. Use this data to make informed decisions and to track the progress of business goals.
Develop a Succession Plan. Plan for the future by developing a succession plan. Identify and mentor potential leaders within your organization to ensure the continuity of your business.
Always prioritize patient care and experience. Happy patients are more likely to return, refer others, and leave positive reviews, which contributes to practice growth.
Quote of the Show:
“As long as we are delivering value into the world, there is an infinite amount of value that we can provide.” - Adam Cmejla
5 Expert Voices on Staffing for Growth - Optometrists Building Empires - Episode # 010
17 Oct 2024
00:19:17
Take your business staffing strategy to the next level with insightful advice on growing your empire and developing a visionary team. In this week's episode, we revisit insights from our guests regarding staffing. Discover the secrets to recognizing your limitations, leveraging self-awareness, and identifying key players who can effectively complement your strengths. Learn from leaders who have successfully implemented these strategies and get motivated to build a thriving, dynamic team that will drive your business growth exponentially.
Mastering Emotional Leadership - Chad Fleming - Optometrists Building Empires - Episode # 009
10 Oct 2024
00:43:17
In this week’s episode of Optometrists Building Empires, Ankit sits down with Chad Fleming, Owner and Optometrist at Wichita Optometry. Chad shares powerful insights into leadership, emotional intelligence, and efficiencies in practice management. Discover his secrets of scaling your practice, balancing business and personal growth, and building a resilient team. You will learn vital lessons on continual learning, fostering a positive workplace culture, and managing patient relationships effectively.
Takeaways:
Successful growth and integration require adopting new practices and mindsets. Emphasize the importance of continual learning and adopting best practices for leadership and business success.
Understanding and integrating the existing culture of new practices when acquiring them is crucial. Be prepared to manage the cultural differences when merging practices to ensure a unified team dynamic.
In leadership and training, it’s essential to demonstrate desired outcomes through actions and examples rather than mere instructions. This approach was echoed in Dr. Fleming's leadership style and his methods of mentoring new associates.
Effective leadership is characterized by emotional intelligence, showing grace, and understanding, while also maintaining clear boundaries and expectations.
Innovation is extremely important when reducing costs and maintaining profitability, particularly through joining or creating consortiums for better purchasing power.
Quote of the Show:
“Do you want profits, or do you want your dad's-old-country-club-way of doing things like they've always been done? You gotta be innovative and you gotta be willing to think differently.” - Chad Fleming
The Compound Power of Consistency - Tony Turin - Optometrists Building Empires - Episode # 008
03 Oct 2024
00:33:01
Discover what it truly means to be an entrepreneurial powerhouse in the field of optometry with Dr. Tony Turin. In this week’s episode, we delve into the entrepreneurial journey of Dr. Turin, a recognized leader known for his clinical expertise and commitment to advancing optometry. From his beginnings in the U.S. Army to becoming the owner of Mount Hood Eye Care with three thriving locations, Dr. Turin shares invaluable lessons on consistency, patient care, and building a successful practice from the ground up.
Takeaways:
Spend extra time with patients and explain their conditions in detail as it can lead to higher patient satisfaction and loyalty, even if seeing fewer patients in a day seems counterintuitive.
Hiring 'A' players can significantly outperform multiple average employees. Investing in good staff pays off in productivity and quality care.
Running a lean operation by optimizing tasks and utilizing technology for efficiencies, like online patient intake forms, can save time and improve patient care.
Establishing trust through personalized care and communication with patients from the first interaction increases patient retention and satisfaction.
Enjoying the process of growing and operating a practice is just as important as the financial rewards. Satisfaction in daily activities contributes to long-term success and personal happiness.
Engaging in challenging activities outside of work, such as physical adventures, can provide personal growth and build deeper friendships, contributing to overall well-being.
Quote of the Show:
“You have to find a way to enjoy the process as well as the profits.” - Tony Turin
Eyeing Opportunities - Bradley Grant - Optometrists Building Empires - Episode # 007
26 Sep 2024
00:36:08
Welcome to Optometrists Building Empires! In today's podcast, Ankit sits down with Dr. Bradley Grant, owner and optometrist at Mid-State Eye & EYE Wisconsin. He is an outstanding optometrist and entrepreneur who has successfully scaled his practice while maintaining a strong commitment to top-notch patient care. Dr. Grant discusses his journey, focusing on his strategy of acquiring underperforming practices in smaller communities and turning them around through improved patient care and strategic business practices.
Takeaways: ~ Instead of following the crowd, look for opportunities where others see challenges. For example, seeking out practices with declining revenues or areas with fewer providers can turn apparent disadvantages into profitable ventures. ~ Investing in smaller communities can yield significant long-term wealth and stability. These communities often appreciate and support local professionals, fostering patient loyalty and business growth. ~ Build a culture where kindness and compassion are core values. This can enhance patient experiences and differentiate your practice within the healthcare landscape. ~ Implement cross-training for staff so they can cover multiple roles as needed. This flexibility can ensure seamless operations even during staff shortages or peak times, and help maintain high levels of service without overwhelming any single team member. ~ Utilize outsourcing for non-patient-facing tasks like insurance verification, billing, and appointment scheduling. This can reduce turnover, free up front-line staff to focus on patient interactions, and improve overall efficiency and profitability. ~ Embrace technologies such as AI and telehealth to expand your reach. These innovations can help deliver high-quality care remotely and overcome the limitations posed by a shortage of in-person doctors.
Quote of the Show: ~ “There's a misconception that our choice is either to accept poor reimbursements from vision plans or have to go all cash pay. There's just such a wide opportunity in the middle” - Bradley Grant
Ways to Tune In: ~ Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG ~ Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 ~ Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 ~ Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208
Embracing Limitations - Adam Palo - Optometrists Building Empires - Episode # 006
19 Sep 2024
00:37:34
Welcome to another exciting episode of Optometrist Building Empires! This episode promises to take your practice growth strategy to new heights with groundbreaking insights from our guest, Dr. Adam J. Palo, Optometrist and President of The Eye Institute. Adam is an impressive entrepreneur with over a decade of experience in medical optometry and dry eye treatment. He brings invaluable knowledge and practical tips on scaling your optometry practice while maintaining a high level of patient care.
Takeaways:
Leaders should perform self-assessments to identify their weaknesses and actively seek out individuals who possess complementary skills.
Be transparent with your team about the business goals and the steps required to achieve them. This involves not just telling them what needs to be done, but also explaining why and how.
Invest in staff training and maintain open lines of communication. Additionally, create a compelling workplace culture where employees feel invested in the company's success.
Use performance-based incentives to motivate employees. This can include financial bonuses tied to specific targets, which encourages them to contribute to key business goals.
Personal discipline in both mental and physical challenges enhances leadership capabilities and resilience.
Embrace failure as a learning opportunity. Use the experience to gather insights and improve future strategies.
Quote of the Show:
“You have to accept failure. Failure is what gets you prepared for the next step.” - Adam Palo
Strategies for Growth - Jake Letourneau & Rob Heileman - Optometrists Building Empires - Ep # 023
16 Jan 2025
00:38:29
On this week's episode of Optometrists Building Empires, host, Ankit Patel, had the pleasure of speaking with Dr. Jake Letourneau and his COO, Rob Heileman. With years of experience and a shared competitive spirit, Dr. Letourneau and Rob reveal the secrets to their successful partnership and continuous growth in the optometry field. From adapting innovative business practices to maintaining high standards in patient care, their journey is both inspiring and educational. If you want to learn more about persistently pursuing excellence and navigating the challenges of expanding an eye care empire, this episode is for you!
Takeaways:
Having a clear vision and the humility to recognize your strengths and weaknesses are essential. It's about learning continuously and seeking advice from industry experts to refine that vision and drive the business forward.
Embracing a competitive spirit helps in striving for constant improvement. It's not about outdoing others but about pushing yourself and your team to be better than you were yesterday.
Building a team with strong leadership and fostering genuine relationships are critical. This includes being transparent, explaining the "why" behind actions, and empowering the team to contribute to the mission.
Innovations like the four-day workweek can significantly enhance employee satisfaction and recruitment by creating a better work-life balance, without negatively impacting business performance.
Developing subclinics or specialized services that don't rely on insurance can drive growth and improve patient care. Identifying and pursuing these niches can set a practice apart in a competitive market.
Addressing staffing issues through innovative employment models and focusing on non-insurance-based revenue streams help navigate common challenges in the healthcare sector.
Quote of the Show:
“ If we're going to accomplish this goal, we've got to take the chance. No, we can't afford it, but maybe we can't afford not to.” - Jake Letourneau
From the Army to Optometry - Derek Black - Optometrists Building Empires - Episode #005
12 Sep 2024
00:31:03
Get ready to take your optometry practice to the next level with powerful insights about building partnerships, scaling your business, and navigating the challenges of private practice. Who better to share this expert advice than the accomplished Dr. Derek Black! With his extensive experience in the military and private practice, Derek has navigated the complexities of optometry to build a thriving business. In this episode, you'll learn tips on fostering meaningful relationships, managing staff efficiently, and overcoming unforeseen obstacles. Get motivated to develop a practice that not only excels in patient care but also thrives as a business.
Takeaways:
Building and maintaining strong relationships is crucial for business growth and employee satisfaction. Networking and creating genuine connections can be vital for finding the right team members and partners.
Being honest and transparent with your employees about policies and expectations, while also offering competitive benefits like healthcare reimbursements and 401k plans, can build a loyal and motivated team.
Significant challenges come with scaling a business, such as varying demographics and billing issues. Learning financial management and oversight to navigate these obstacles is crucial.
Utilizing social media groups and professional networks can be invaluable for troubleshooting business challenges and finding mentorship or advice from peers in the industry.
Operating multiple clinics with partners allows for a more flexible schedule, which can lead to a better work-life balance and avoid burnout from managing a single practice on your own.
Incorporating full-scope optometry services, such as dry eye treatments and myopia control management, can add significant revenue streams to your practice.
While it's essential to trust your team and partners, implementing systems to regularly verify and oversee operations is critical to preventing errors and financial issues.
Quote of the Show:
“You treat the patient right, and then everything else falls into place” - Derek Black
The Art of Patient Relationships - Jim Wood - Optometrists Building Empires - Episode #004
05 Sep 2024
00:26:07
Take your medical practice to the next level with invaluable insights about building strong patient relationships and making your practice a place where patients want to return. Dr. Jim Wood, Owner of Wood Eyecare Centers, joins Ankit to talk about new communication strategies, gaining confidence in patient interactions, and debunking common misconceptions about patient care. Get inspired to create a compassionate and thriving practice destined to grow and succeed.
Takeaways:
Build rapport with team members. Just as the practitioner focuses on knowing their patients’ interests to forge strong connections, leaders should invest time to understand their team members' values.
Encourage open communication. Relationships thrive in an environment where open communication is practiced. Make space for regular check-ins and open lines of feedback.
Promote a positive work environment. Create a workplace where team members enjoy their time, fostering a positive and fun atmosphere.
Have empathy and understanding. Approach interactions with empathy and seek to understand others' perspectives and challenges. Show them you care about their well-being.
Support personal growth. Just as patients are more likely to follow treatment plans from a trusted practitioner, team members will likely accept guidance and work towards organizational goals if they trust and respect their leader.
Leverage, identify, and acknowledge your strengths. Utilize those strengths to enhance team dynamics and performance and find people to strengthen your weaknesses.
Lead by example. Demonstrate the behaviors and attitudes you expect from your team, much like the commitment and openness shown in building patient relationships. Be the example they can look up to and emulate.
Quote of the Show:
“When everyone's feeling good in the office, things are going to go much smoother and it's going to be better for patient care” - Jim Wood
The Power of a Growth Mindset - Michael Dittman - Optometrists Building Empires - Episode #003
29 Aug 2024
00:33:43
In this episode of Optometrist Building Empires, prepare to delve into the insightful journey of Dr. Michael Dittman. Learn from his extraordinary dedication to advancing the field of optometry—covering topics from managing critical eye conditions to growing a successful multi-location practice. As the president of Dittman Eye Care and the Myopia Matters Club, Dr. Dittman brings valuable insights on leadership, innovation, and resilience. You don't want to miss his advice on building a thriving practice, overcoming challenges, and creating a positive impact in the community.
Takeaways:
Encourage a mindset where challenges are seen as opportunities for growth. Reinforce this culture within your team to help navigate setbacks and continue progressing.
Don't be afraid to outsource non-core tasks like bookkeeping and call center operations to specialist providers. This can free up internal resources and ensure those functions are handled by experts.
Don't just push for the next milestone; take time to celebrate achievements. Recognize hard work and progress to keep morale high and maintain a motivated workforce.
Be ready to rethink your strategies and make significant changes if needed. Always look for opportunities that could bring long-term advantages.
Balance professional ambitions with personal well-being. Recognize that the health and stability of your personal life can significantly impact your professional success.
Seek mentorship opportunities and spend time with peers and leaders who have accomplished what you aim to achieve. Learning from their experiences can provide invaluable insights and encouragement.
Stay open to adopting new technologies and methodologies that can enhance your services or create growth opportunities. Implement advanced tools and practices early on to stay ahead of the curve.
Quote of the Show:
“The plan is going to change, enjoy those moments and try to really appreciate everything that goes on within that process.” - Michael Dittman
Building a Legacy - Christopher Browning - Optometrists Building Empires - Episode # 002
22 Aug 2024
00:29:09
Transform your optometry practice with key insights from a seasoned expert in the field. In this episode, uncover the secrets behind scaling a successful optometry business and enhancing patient care with none other than Dr. Christopher Browning. You'll gain invaluable knowledge about effective practice management, innovative patient care strategies, and how to tackle common challenges in the industry. Get inspired to elevate your practice's success to new heights. Welcome to another episode of Optometrist Building Empires.
Takeaways:
Acknowledge Your Limits. Be open about admitting when you are not the most knowledgeable person in the room.
Continual Learning and Networking. Make attending industry meetings and conferences a priority to learn from others. National meetings like the IDOC can be very valuable.
Hire for Expertise. Identify gaps in your organization's expertise and seek out individuals or consultants who have strong experience in those areas.
Concentrate on your primary areas of competence and let go of the rest. Outsourcing auxiliary functions can free up time and resources for focusing on what you do best.
Create an Ideal Customer Profile. Develop a detailed description of your ideal customer to guide business decisions and strategies.
Always prioritize what's best for your patients and staff, and ensure this principle is integral to your decision-making process.
Build a Community for Idea Sharing. Establish regular local and regional meetings with peers to understand needs and get ideas for how to improve.
Quote of the Show:
“If you can't step away from the business, you don't have a business. You just have a job. ” - Christopher Browning
Take your optometry practice to new heights with expert insights from Dr. Todd Cohen. In this episode, we delve deep into the world of clinical practice management, growth strategies, and industry trends. Learn from Dr. Cohen as he shares his journey from establishing a successful practice to becoming a leader in the optometry field. If you're eager to optimize patient care, advance your business acumen, and stay updated with the latest technologies, this conversation is a must-listen. Get ready to be inspired and take actionable steps to build your own optometric empire!
Takeaways:
Know Your Metrics. Focus on understanding costs as these metrics help define the roadmap for advancing a practice and ensuring profitability.
Keep Your Ear to the Market. Stay updated with market trends and technological advancements and implement them effectively to advance patient care and business growth.
Be Patient-Centric. Balance professional commitments with personal life. Creating a warm and caring environment for patients can lead to better patient retention.
Embrace Change and Adaptability. Adapting practice hours and policies to meet the needs of both patients and staff can positively impact business. In most instances, flexibility does not negatively impact overall business.
Consult and Help Peers. Sharing knowledge and expertise with peers can help elevate the entire profession. Consulting others can aid practitioners in diversifying their practices and improving their specialties.
Diversify Your Practice. Avoid focusing solely on one aspect of care. This helps in increasing revenue streams that are not reliant on third-party payers.
Maintain Competitive Compensation and Benefits. Ensure that staff morale and retention are high by making sure salaries are competitive and providing additional perks.This also includes using virtual assistants to assist staff and improve efficiency.
Quote of the Show:
“Stick to your intuition, keep caring for patients, and success will follow.” - Todd Cohan
Welcome to Optometrists Building Empires! Each week, host Ankit Patel, explores the journey of multi-practice ownership and leadership in optometry with some of the top minds in his field. This show is sponsored by My Business Care Team: We help increase revenue, reduce costs, and reduce staffing headaches. Let's build your empire together!
The Journey of Expanding Practices - Ryan Powell - Optometrists Building Empires - Episode # 022
09 Jan 2025
00:50:07
On this week’s episode of Optometrists Building Empires, host, Ankit Patel, had the pleasure of sitting down with Dr. Ryan Powell, an accomplished optometrist and CEO of Vision Source Eye Care. Dr. Powell's journey spans from becoming a Key Opinion Leader in the industry to expanding his practice across multiple locations while maintaining a deep commitment to patient care and community relationships. Tune in to hear insights on managing growth, the importance of relationships, and lessons learned from years of dedication to the field. Whether you're an aspiring optometrist or a seasoned professional, this episode offers valuable takeaways for everyone.
Takeaways:
Leverage relationships for growth. Leaders should invest time in developing relationships with peers, mentors, and industry associations. It can be beneficial to actively participate in industry groups for growth and learning opportunities.
Blend different approaches such as conservative moves with higher-risk entrepreneurial ideas. Leaders should balance cautious decision-making with calculated risks to innovate and grow.
Focus on customer relationships. It is important to build and maintain trust with patients. Leaders should ensure their teams prioritize customer relationships and deliver personalized, trust-building interactions.
Adopt modern conveniences. While maintaining traditional connections, adopting modern technologies like appointment reminders via text can enhance customer experience.
Refine existing operations: Owners should focus on optimizing their practices by evaluating and enhancing current operations for efficiency and growth before expanding.
Consider when to have difficult conversations. Leaders should not shy away from having hard conversations and should choose the right moments for maximum impact and minimal disruption.
Emphasize continuous improvement. Leaders should foster a culture of continuous improvement within their teams, encouraging regular evaluation, feedback, and enhancements.
Quote of the Show:
“Trust is a huge word in our profession.” - Ryan Powell
The Power of Specialization - Kauser Sharieff - Optometrists Building Empires - Episode # 021
02 Jan 2025
00:37:50
Take your optometry practice to the next level with powerful insights about how to specialize and grow in this fascinating field from Dr. Kauser Sharieff. Dr. Sharieff is one of only 1,200 optometrists certified by the American Board of Optometry and is a fellow in both the College of Optometrists in Vision Development and the Neuro-Optometric Rehabilitation Association. You will learn about the importance of continuous learning, building a referral-based practice, and managing multiple locations effectively. Get motivated to develop a thriving practice that not only excels in patient care but also in innovative optometric solutions.
Takeaways:
Emphasize specialization. Identify and deeply specialize in your niche to create a unique and sought-after expertise within your industry.
Commit to Excellence. Always strive for excellence in your work. Thoroughness and dedication will lead to superior outcomes and valuable referrals.
Build Strategic Partnerships. Form and nurture strategic partnerships and networks to facilitate business growth and open new opportunities.
Leverage Support Systems. Utilize the expertise and support of family members or trusted partners who can contribute valuable skills to your business operations.
Prioritize Continuous Education. Invest in ongoing education and professional development to stay ahead of industry trends and build confidence in your expertise.
Actively seek networking opportunities, engage with other professionals, and build a referral base to grow your business.
Cultivate a Thirst for Knowledge. Maintain a lifelong learning mindset and foster a culture of continuous improvement and curiosity within your team.
Quote of the Show:
“Knowledge is not anyone's property. It's yours to seek” - Kauser Sharieff
Year-End Insights for Building a Thriving Optometry Practice - Optometrists Building Empires - Episode # 020
23 Dec 2024
00:12:15
On this special year-end episode of Optometrists Building Empires, host Ankit Patel takes us on a journey through the most impactful lessons shared by top practice owners and industry leaders over the past year. From detachment and delegation to building the right team, optimizing hiring processes, and embracing technology, this episode consolidates invaluable insights to help you elevate your practice. If you're ready to reflect, strategize, and step into the new year with fresh inspiration, this episode is for you!
Takeaways:
Delegate, systematize, and develop your team. Create SOPs, use checklists, and invest in team training to free up your time and multiply your impact.
Build a complementary team. Assess your strengths and weaknesses, then hire strategically to fill gaps in operations, marketing, or other areas.
Upgrade your hiring process. Use working interviews and scenario-based questions to identify candidates with growth mindsets and strong problem-solving skills.
Embrace outsourcing and technology. Outsource non-clinical tasks and adopt technology like EHR upgrades or communication platforms to streamline operations and improve patient outcomes.
Align mission and culture. Define your practice’s mission, communicate it regularly, and foster a positive workplace culture through staff recognition and shared values.
Mastering Specialty Optometry - Thanh Mai - Optometrists Building Empires - Episode # 019
19 Dec 2024
00:42:17
On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Thanh Mai, Co-Founder of Insight Vision Center Optometry and Partner at Optometry Corner and Eyecon Optometry. He is a trailblazing optometrist whose expertise in vision therapy, myopia management, and scleral contact lenses has set him apart in the field. Thanh shares his inspiring journey of carving out a thriving niche practice that excels in all three specialties, offering invaluable insights on growth and specialization. Whether you're exploring your own niche in optometry or simply love hearing about transformative success stories, this episode is packed with inspiration.
Takeaways:
Focus on specialization. Identify and concentrate on niche areas within your field. Specialization can set you apart from competitors and allow you to provide exceptional services.
Be prepared to handle a variety of cases daily. Ensure that your team is flexible and skilled in multiple specializations to manage diverse patient needs effectively.
Invest in building a strong, capable team. Your growth isn't just about increasing the number of staff, but bringing in skilled professionals who can contribute to your specialized services.
It’s not about the volume of basic services, like selling glasses in this context, but about the quality and specialization of services offered. This approach can drive your business forward.
Use your specialized niche to expand into new locations. Maintain the quality and integrity of your specialties as you scale to ensure consistent service excellence.
Implement systems and processes that support your specialized services. Continuous improvement and adherence to specialized practices can propel your business growth effectively.
Quote of the Show:
“So there's right people, and then there's right seats. Are they on the bus and what seat should they be on the bus?” - Thanh Mai
Take your optometry practice to the next level with invaluable insights about personal finance and business growth for optometrists. This week’s guest is Dr. Aaron Neufeld, Owner and Optometrist at Los Altos Optometric Group and Pacific Eye Care, and Co-founder and Chief Operating Officer of ODs on Finance. In this episode, you will discover practical business strategies, gain confidence in financial management, and smash common misconceptions about practice ownership. Get motivated to expand your horizons, whether it's scaling your current practice or acquiring new ones, all while maintaining a healthy work-life balance.
Takeaways:
Delegate and trust your team. Learn to step back from daily operations to focus on strategic growth. Entrust responsibilities to competent team members.
Understand individual needs. Recognize that different employees have different needs. Offer flexibility, such as allowing staff to customize their schedules to improve work-life balance.
Strategize for business growth. In densely populated areas, consider acquiring existing practices rather than starting new ones. Look for opportunities with retiring doctors or practices with room for improvement.
Continuously improve and learn. Regularly monitor and measure key performance indicators. Use this data to make informed decisions and continuously refine your business processes.
Maintain a vision for growth. Define ambitious, yet attainable goals for expanding your business. For example, plan the number of new locations you aim to acquire and outline the steps to achieve this.
Quote of the Show:
“If you're not running the business, if you're just being a doctor, then you're not going to be able to grow that business.” - Aaron Neufeld
Building a Legacy in Eye Care - Dan Schott - Optometrists Building Empires - Episode # 017
05 Dec 2024
00:27:41
On this week’s episode of Optometrists Building Empires, host, Ankit Patel, had the honor of talking to Dr. Dan Schott, a third-generation optometrist committed to providing exceptional eye care and continuing his family's legacy. Discover how nurturing a generational business, focusing on community needs, and adapting to changes in healthcare have shaped Dr. Schott's journey. If you're curious about evolving in the optometry field or just love a good success story, this episode is for you! Now, without further ado, let's welcome Dr. Dan Schott.
Takeaways:
Continuously assess and address the evolving needs of the communities you serve. Stay engaged with the community to understand their changing requirements.
Be adaptable in your business practices to navigate challenges such as staffing changes and fluctuating workloads. Be prepared to restructure or downsize if necessary to maintain operational efficiency.
Clearly communicate the value of your services, particularly those that may not be covered by insurance, to ensure patients understand their importance. Invest time in patient education about the benefits of certain procedures or diagnostic tests.
Stay current with technological advances to improve diagnostic accuracy and patient care. Invest in training and certification, such as laser certification, to broaden the scope of your practice.
Increase your brand recognition within the professional community through active participation in association meetings and industry events. Network with peers to share best practices and stay informed about industry trends.
Approach patient care with a focus on functionality, ensuring that you are meeting their needs effectively. Make accurate diagnoses to avoid unnecessary referrals, saving time and resources for both your practice and patients.
Quote of the Show:
“We're human beings. We're just one person. So, sometimes we cannot possibly do everything. ” - Dan Schott
Patience and Persistence - Ryan Corte - Optometrists Building Empires - Episode # 016
27 Nov 2024
00:35:08
Take your optometry practice to the next level with powerful insights about clinical expertise and entrepreneurial spirit from an impressive optometrist and business owner. This week, Ryan Corte, Co-Owner & Optometrist at Northlake Eye, dives into the fascinating world of contact lenses, dry eye disease, and the unique challenges and innovations in optometry. Ryan provides valuable tips on patient care, business strategy, and managing a thriving optometric practice. Get motivated to expand your skills, build a top-notch team, and maximize your success.
Takeaways:
Be patient with the process. Success doesn't happen overnight. Take the time to understand and navigate through challenges rather than rushing into decisions.
Evaluate opportunities thoroughly before making any major business moves, such as acquiring a practice or partnering with corporate entities, ensure you have thoroughly evaluated the pros and cons.
Prepare for pivotal moments. Always prepare for important presentations or decisions. Don't rely solely on confidence; thorough preparation is key. Use failures and challenges as learning experiences to refine strategies and improve performance in the future.
Continuous recruitment. Always be on the lookout for potential team members. Building a strong, reliable team is an ongoing process.
Foster a supportive team environment. Encourage your team by recognizing and nurturing their strengths while providing the necessary support for their weaknesses.
Stay adaptable and flexible. Be open to change and willing to pivot your strategies as needed to stay ahead in your industry, especially with changing technologies.
Quote of the Show:
“Persistence is absolutely critical if you want to build, scale, and grow an empire, or just be happy in your professional career because it's not all rainbows and butterflies.” - Ryan Corte
Patient First - Trevor Miranda - Optometrists Building Empires - Episode # 044
12 Jun 2025
00:41:30
How do you scale an optometry practice across multiple locations without losing the personal touch? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Trevor Miranda, a passionate entrepreneur, dynamic leader, and the voice behind the Optometry Unleashed podcast. From building a strong team culture to integrating cutting-edge tech like AI diagnostics and telehealth, Dr. Miranda shares the real strategies that helped him scale his practice while staying true to his values. Whether you’re a seasoned OD or just starting out, this episode is full of insights on growing with purpose, empowering your staff, and delivering care that truly connects.
Takeaways:
Scaling your practice starts with individual relationships. Consistent, personal care builds trust and fuels long-term growth.
Bringing on the right team isn’t just about skills; it’s about energy and alignment. One toxic hire can outweigh five great ones.
Presence builds loyalty. Be fully engaged during patient interactions. Authentic, tailored communication is what keeps patients coming back and referring others.
Innovation is a mindset. Embrace tools like AI diagnostics, telehealth, and centralized operations not just for flash, but to truly elevate the patient experience and streamline your practice.
Investing in your team’s development creates a sense of ownership and pride. Well-trained staff become brand ambassadors.
Process over perfection. Don’t wait for the perfect system. Focus on building repeatable, scalable processes you can refine as you grow from five to ten locations.
Quote of the Show:
“ It's process over perfection. You need to empower, train, mentor, and accept that the process of aiming to be better every day will make it world-class over time. ” - Trevor Miranda
Leading with Clarity - Dave Holler - Optometrists Building Empires - Episode # 043
05 Jun 2025
00:37:41
What does it take to grow a thriving optometry practice and a successful cooperative network at the same time? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. David Holler, optometrist, practice owner, CEO, and co-founder of Clarity Vision. From specialty contact lenses to strategic vendor negotiations, Dr. Holler shares how he's balanced patient care with long-term business growth. Tune in to hear how divergent thinking and a strong team culture have helped him build a sustainable, future-ready model for independent optometry.
Takeaways:
Dedicate time to work on the business. Setting aside admin days for strategy, training, and hiring is crucial for sustainable growth beyond patient care.
Cooperative models can outperform franchises. Pooling resources with like-minded practices can boost buying power and efficiency while preserving independence.
Specialty services build loyalty. Offering scleral lenses, myopia management, and custom solutions helps practices stand out and retain patients.
Hiring is a strategy, not just a task. Transparent expectations, a team-first culture, and creative staffing solutions like virtual scribes help tackle today’s retention challenges.
AI won’t replace you, but it can help. Embrace tools that automate admin work so you can focus on delivering better patient care.
Think like a designer and a scientist. Blending divergent thinking with clinical expertise leads to smarter decisions and more innovative practices.
Quote of the Show:
“ If you position yourself as being technology forward, then you're going to attract the types of patients you want to see and hopefully take on that type of growth.” - Dave Holler
Avoiding Stagnation - Harbir Sian - Optometrists Building Empires - Episode # 034
03 Apr 2025
00:40:33
Are you ready to scale your optometry practice and embrace bold career moves? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Harbir Sian, award-winning optometrist, practice owner, and host of The 2020 Podcast. Dr. Sian shares how he expanded from one to three clinics, navigated staffing challenges, and leveraged public education to build a strong professional brand. If you're looking for insights on growth, resilience, and thinking big in optometry, this episode is for you!
Takeaways:
Success doesn’t happen in isolation, so surround yourself with people who provide honest feedback, even when it’s tough to hear. A reliable network of mentors, peers, and business partners can help refine your ideas and keep you grounded.
In a challenging labor market, bringing candidates in for trial periods allows you to quickly assess their fit within your team. This approach ensures you find dedicated employees who align with your practice's culture and values.
Growth requires stepping outside your comfort zone and embracing challenges that may seem intimidating at first. The biggest opportunities often come from pushing beyond what feels safe and trying new approaches.
Success in optometry isn’t just about clinical skills; it’s about adjusting to industry changes and patient needs. Staying flexible and willing to pivot your business strategy ensures long-term stability and growth.
Public education is more than just a way to give back—it’s a powerful tool for establishing authority and trust in your field. Creating content and sharing insights helps expand your reach and strengthen your professional brand.
Scaling a practice isn’t just about opening more locations; it requires thoughtful evaluation of community needs and long-term sustainability. Strategic growth ensures your expansion benefits both your patients and your business.
Quote of the Show:
“ I wouldn't be where I am without the support that I've gotten from friends and family.” - Harbir Sian
Harnessing the Data - Kyle Klute - Optometrists Building Empires - Episode # 033
27 Mar 2025
00:57:56
Are you making the most of your practice’s potential? On this week’s episode of Optometric Building Empires, host Ankit Patel sits down with Dr. Kyle Klute, founder of Good Life Eyecare, to discuss key strategies for growing and optimizing an optometry practice. From defining core values and standardizing protocols to maximizing revenue per OD hour and motivating staff, Dr. Klute shares actionable insights that can transform the way you run your practice. If you're looking to enhance patient care while improving efficiency and profitability, this episode is a must-listen.
Takeaways:
Clearly identify your practice's mission and core values. This will guide all aspects of your decision-making and patient care philosophy.
Embrace a full-scope practice model to ensure all patient needs are met, enhancing patient trust and loyalty.
Develop clear, standardized protocols for managing various eye conditions. This supports consistency and high standards of care regardless of the practitioner or location.
Track and optimize your revenue per OD hour. Use it as a primary metric to guide practice efficiency and financial decisions.
Regularly utilize all diagnostic equipment to its full potential. Implement protocols that ensure equipment is used appropriately for patient diagnoses and monitoring.
Educate yourself and your staff on appropriate billing and coding practices. Make sure to document thoroughly to justify higher-level codes, thereby maximizing reimbursement.
Stay attuned to the specific needs of your community. Offer services that address these needs, even if they fall beyond your initial scope of practice.
Quote of the Show:
“ Trying to replicate your own style of patient care is very difficult.” - Kyle Klute
Spectacles of Success - Nataly Gammoh - Optometrists Building Empires - Episode # 032
20 Mar 2025
00:38:12
How can strong mentorship and strategic marketing fuel the growth of an optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Nataly Gammoh, a dedicated optometrist and entrepreneur who has built a thriving multi-location practice and an advanced optical lab. From leveraging family support to targeting underserved markets and optimizing business operations, Dr. Gammoh shares the key strategies behind her success. If you’re looking for insights on scaling your practice while maintaining high-quality patient care, this episode is a must-listen! Now, let’s welcome Dr. Nataly Gammoh.
Takeaways:
Seek Out Mentorship. Learning from experienced professionals in the industry can provide valuable guidance and accelerate personal and business growth.
Identify and Serve Niche Markets. Catering to underserved communities can help build a loyal patient base and differentiate a practice from competitors.
Build a Strong Management Team. Hiring and promoting effective leaders ensures smooth operations and allows for expansion without sacrificing quality.
Leverage Strategic Marketing. Word-of-mouth referrals, targeted social media advertising, and local media partnerships can significantly boost patient acquisition.
Consider Growth Through Acquisition. Purchasing and improving underperforming businesses can be a smart strategy for expansion and increased profitability.
Quote of the Show:
“ The longer you're in your practice, the more you learn how to run a business. Every day is a lesson.” - Nataly Gammoh
Empowering Change - Jordan Kassalow - Optometrists Building Empires - Episode # 031
13 Mar 2025
00:39:50
How can optometry drive both business success and social impact? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of speaking with Dr. Jordan Kassalow, a renowned optometrist, social entrepreneur, and global health advocate. As the founder of VisionSpring, he has helped millions gain access to affordable glasses while generating over $1 billion in economic impact. Discover how Dr. Kassalow grew his family practice, pioneered a market-driven approach to vision care, and stayed committed to innovation and purpose. Now, without further ado, let’s welcome Dr. Jordan Kassalow.
Takeaways:
Stay true to your core values while evolving and expanding your practice to ensure long-term success. A commitment to excellence will help you navigate challenges and maintain high-quality care.
If you want to create lasting change, blend business principles with philanthropy to make your services sustainable. Ensure that what you offer is truly valued by those receiving it.
Keep up with advancements in contact lenses, myopia control, and new treatment options to differentiate your practice. Investing in cutting-edge technology will position you for future success.
Deliver top-tier patient care, specialized services, and a premium experience to stand out. Clearly communicate what makes your practice unique to attract and retain loyal patients.
Consider alternatives to traditional insurance models to maintain pricing flexibility and ensure high-quality service. Financial independence allows you to focus on patient care without external constraints.
Quote of the Show:
“ Glasses and vision are more than just glasses and vision. It has to do with identity and a sense of pride.” - Jordan Kassalow
Embracing Career Risks - Zachary Jost - Optometrists Building Empires - Episode # 030
06 Mar 2025
00:34:02
How do you turn a fresh optometry degree into a thriving multi-location practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Zachary Jost, owner of Back Bay Eye Care, to discuss his journey from new graduate to successful practice owner. Dr. Jost shares insights on taking risks, managing multiple locations, hiring the right team, and expanding the scope of optometry. If you're an optometrist looking to grow your practice, or just love a great entrepreneurial story, this episode is for you!
Takeaways:
Embrace calculated risks in your practice. Constantly look for opportunities, such as acquisitions that align with your goals and values.
Be prepared for the challenges of not being present in both locations simultaneously. Hire trustworthy office managers to oversee day-to-day operations in different locations.
Avoid hiring out of desperation; instead, wait for the right candidate who fits the practice culture and values. Pay your employees well to retain them and ensure they are happy, as this translates to better patient care.
Focus on delivering a comprehensive and caring patient experience from the moment they walk in until the moment they leave. Collect and review patient feedback regularly to identify areas of improvement.
View debt as an investment in your future. Differentiate between good debt (investments in practice growth) and bad debt (high-interest credit).
Constantly look for growth opportunities within your practice, whether through new procedures, technologies, or expanding practice areas. Be ready to handle a growing practice by continually improving and adapting your business strategies.
Quote of the Show:
“ Taking chances and risks in my career has gotten me to where I am.” - Zachary Jost
What does it take to build a thriving optometry practice while staying true to patient-first values? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Shane Kannarr, owner of Kannarr EyeCare, to discuss his journey from a single-doctor practice to multiple locations. Dr. Kannarr shares insights on expanding strategically, investing in technology, and the importance of hiring a team that aligns with his vision. He also opens up about personal experiences that have shaped his compassionate approach to care. Whether you're an aspiring optometrist or a seasoned professional, this episode is packed with wisdom on balancing business growth with exceptional patient care.
Takeaways:
Always prioritize delivering the highest level of patient care. Make patient well-being your guiding principle and ensure your practice is known for its commitment to improving lives through innovative eye care.
Stay updated with the latest technology and research in your field to offer the best possible care. Investing in advanced equipment and methods can greatly enhance the patient experience and overall practice efficiency.
When expanding your team, hire individuals who share your core values and commitment to patient care. Training for specific skills can be done later, but a shared vision is crucial for cohesive growth.
Don't hesitate to make necessary investments in your practice. This includes hiring key personnel like a COO or CFO to handle business operations efficiently, which allows you to focus on patient care and strategic growth.
As your practice grows, it's vital to delegate responsibilities to trusted team members. This helps in maintaining a balance and ensures that the practice runs smoothly without overwhelming any individual.
Find a balance between managing the business side of your practice and providing care. Effective cost control, reinvesting in your practice, and maintaining profitability are essential to sustaining high-quality care.
Quote of the Show:
“ You can't let up just because you think you're about to do something good.” - Shane Kannarr
Financial Insight - Nathan Hayes - Optometrists Building Empires - Episode # 028
20 Feb 2025
00:41:34
Are you considering expanding your optometry practice to multiple locations? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Nathan Hayes, director of financial services at IDOC, to break down the key factors behind successful growth. From financial benchmarks and operational efficiency to navigating labor costs and evaluating EBITDA, Nathan shares expert insights on scaling a practice sustainably. If you're looking to optimize your business or prepare for expansion, this episode is packed with valuable strategies.
Takeaways:
Expanding to multiple locations requires a strong desire and readiness to handle increased complexity, stress, and operational challenges.
Successful multi-location businesses develop strong operational systems and competent management teams. It’s vital to manage and streamline operations consistently across all sites.
Track and manage your finances diligently. Know your cost of goods sold, payroll expenses, and overheads. Effective financial management is key to ensuring profitability.
Build a capable management team and delegate responsibilities. This helps in scaling your business and ensures operations run smoothly even in your absence.
Ensure your primary location is profitable and self-sustaining before expanding. Have a clear strategy for funding new locations, whether through savings, loans, or other means.
Strive to step back periodically and delegate effectively. Taking breaks and ensuring you are not overburdened can improve your leadership and decision-making.
Quote of the Show:
“My ideal for someone who wants to pursue this type of practice is someone who is doing it because you want to and not because you're scared.” - Nathan Hayes
A People-Driven Journey - Evan Stout - Optometrists Building Empires - Episode # 027
13 Feb 2025
00:29:24
How can optometrists successfully expand their practices while navigating challenges like insurance reimbursements and staff retention? On this week’s episode of Optometry Building Empires, host Ankit Patel sat down with Dr. Evan Stout, co-owner of Family Vision Clinic, to discuss his journey from a single-location practice to a thriving three-location business in Mississippi. From overcoming industry challenges to investing in staff development and strategic growth, Dr. Stout shares invaluable insights for practice owners. If you're looking for expert advice on expanding your optometry practice while maintaining a people-centric approach, this episode is a must-listen!
Takeaways:
Investing in a dedicated team, with initiatives like ParaOptometric certifications and continued education, helps in building a robust practice. This not only improves staff retention but also enhances job satisfaction and performance.
Instead of cutting costs on staff, invest in attracting and retaining quality personnel. Offering incentives and career growth opportunities can mitigate issues related to high turnover and staff dissatisfaction.
Active participation in professional associations like AOA and state optometric associations is crucial. These platforms offer networking opportunities and keep practitioners informed on industry changes and advocacy efforts.
Don’t delay in taking ownership or becoming involved in the profession. Taking risks and being proactive earlier in your career can lead to significant benefits.
Engage with professional bodies and be part of ongoing changes in the industry to ensure the profession’s growth and sustainability.
Regularly seek feedback from patients to understand their needs better and improve services accordingly. Always prioritize patient care
Quote of the Show:
“ If we get the right people to begin with and invest in that side of things, we're not constantly having turnover and can really invest in people.” - Evan Stout
The Mindset of Building Empires - Bethany Fishbein - Optometrists Building Empires - Episode # 026
06 Feb 2025
00:46:07
What mindset shifts can turn a small optometry practice into a thriving business? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Bethany Fishbein, an optometrist and practice management consultant, to explore her journey from a new graduate to a successful multi-practice owner and consultant. Dr. Fishbein shares the pivotal moments that reshaped her vision, the strategies behind building strong patient relationships, and the leadership principles that drive practice success. If you're looking to elevate your practice with real-world insights, this episode is a must-listen! Now, let’s welcome Dr. Bethany Fishbein.
Takeaways:
Embrace the idea that the journey is unpredictable and full of possibilities. Being open to influential conversations can significantly reset what you imagine to be possible.
Treat every patient encounter as an opportunity to build a long-term relationship. This not only increases patient satisfaction but can lead to significant referrals.
Successful practice owners take full responsibility for their outcomes, both good and bad. They see themselves as the drivers of their practice's success.
The owner's attitude sets the tone for the entire practice. Maintaining a positive environment and recognizing achievements can have a substantial impact on team morale and performance.
While managing staff, balance between trust and oversight is essential. Ensure everyone understands their roles and responsibilities to prevent feelings of sabotage and foster collaborative growth.
Implementing technology, such as patient portals, virtual assistants, and online scheduling, can reduce the load on staff and improve efficiency.
Balance work with personal time to avoid burnout. If your schedule allows, take personal days to recharge, which in turn can enhance your productivity and leadership.
Quote of the Show:
“ The owner's mindset impacts the day-to-day mood of the practice, the feel of the practice, and how everybody else responds to it.” - Bethany Fishbein
Discovering Your Niche -Cecelia Koetting - Optometrists Building Empires - Episode # 42
29 May 2025
00:43:45
How can finding a niche like ocular surface disease transform your optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Cecelia Koetting, a distinguished optometrist, educator, and assistant professor at the University of Colorado. With deep expertise in anterior segment care, neuro-optometry, and peri-operative management, Dr. Koetting shares how focusing on a specialty can elevate patient care, drive business growth, and build long-term success. She also opens up about her personal journey overcoming colorectal cancer, the importance of mentorship, and how AI can help address challenges like staffing and reimbursements.
Takeaways:
Specialization is a strategic advantage. Building your practice around a niche like ocular surface disease or scleral lenses not only meets an unmet patient need but also positions you as a go-to expert in a growing and in-demand area of care.
Start simple, grow with purpose. Start with basic diagnostic tools like slit lamps and fluorescein dye to build confidence and develop your clinical eye before layering on complexity.
Use technology when possible. It can help reduce administrative burden, simplify reimbursement processes, and even support clinical decision-making, freeing up time.
Learn from peers who’ve built thriving niche practices, like those focusing on ocular aesthetics or dry eye clinics, which can offer both inspiration and practical blueprints for scaling your own.
Get comfortable with discomfort. For new grads and seasoned ODs alike, growth often starts in the unfamiliar. Be willing to try, fail, adjust, and try again. Specialization is a process, not a one-time decision.
Quote of the Show:
“ I didn't get to the point where I am right now, feeling confident in what I'm doing.” - Cecelia Koetting
Scaling Up - Tyler Mills + Brian Samartino - Optometrists Building Empires - Episode # 041
22 May 2025
00:42:09
What does it take to grow a cold-start practice into a thriving multi-location empire? On this week’s episode of Optometrists Building Empires, host Ankit Patel sat down with Dr. Brian Samartino and Tyler Mills, co-founders of Premier Eye Associates, to uncover their journey from opening their first doors in 2014 to running three successful locations. From overcoming early cash flow challenges to building a strong culture that attracts top talent, Brian and Tyler share candid lessons learned, including both wins and failures, like a bold neuro lens trial that didn’t pan out. Whether you're thinking about scaling your practice or refining your operations, this episode is packed with practical wisdom.
Takeaways:
Start thinking like a big practice early. Even if you're just getting started, approach decisions with a growth mindset. Negotiate like a larger business and build scalable systems from day one.
Don’t grow without a solid foundation. Before expanding, make sure you have clear SOPs, strong leadership, and the infrastructure to support multiple locations. Growth without structure leads to burnout.
Invest in your culture. Define your core values and live them. A strong culture isn’t just good for morale, it helps attract and retain top-tier talent who believe in your mission.
Define roles and stick to them. Use tools like EOS to clearly assign responsibilities and decision-making authority. It’ll minimize conflict and help your team move faster with confidence.
Pilot everything before going wide. Whether it's a new treatment, software, or process, test it in one location first. Learn from the rollout, refine it, and scale only what works.
Don’t be afraid to fail. Innovation comes with risk. Embrace failure as part of the growth process.
Quote of the Show:
“ We want to develop leaders, we want to develop people who can be better interpersonally and at work.”
Balancing Business and Compassion - Shannon Schaffer - Optometrists Building Empires - Episode # 040
15 May 2025
00:32:21
What does it take to build a thriving optometry practice rooted in strong values and community care? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Dr. Shannon Schaffer, an optometrist who built and successfully transitioned two practices while staying true to his core values of accessibility, hospitality, and reliability. From starting with just three patients to leading a dedicated team for decades, Dr. Schaffer shares his journey, the importance of patient-centered care, and how resilience played a crucial role in overcoming personal and professional challenges. If you’re passionate about building a values-driven practice and making a lasting impact, this episode is for you!
Takeaways:
Emphasize and communicate core values like accessibility, hospitality, and reliability. These principles not only differentiate your practice but also build trust with patients and staff.
Encourage staff to treat every patient with the same care and respect they would a close friend. A welcoming environment fosters strong patient relationships and enhances overall satisfaction.
Build a team that shares your vision and values. Long-term staff who are deeply invested in your mission contribute to organizational stability, exceptional patient care, and lasting loyalty.
If transitioning ownership, start early and choose successors who align with your values. Work with consultants to ensure a seamless financial and operational transition that maintains continuity of care.
Provide mentorship that helps new optometrists start with a solid foundation, emphasizing financial responsibility and a commitment to patient care. Encouraging them to start small and focus on fundamental values can set them up for long-term success.
Actively connect with and serve your community. Addressing local healthcare needs not only fills market gaps but also strengthens your practice’s reputation and reinforces its commitment to accessible, high-quality care.
Quote of the Show:
“I don't think a private practice has to be big to make it start. If you've got a good vision, go for it and go for it small.” - Shannon Schaffer
Beyond the Eyes - Meenal Agarwal - Optometrists Building Empires - Episode # 039
08 May 2025
00:43:19
What does it take to grow a successful optometry practice while leading a strong team and maintaining work-life balance? This week on Optometrists Building Empires, host Ankit Patel speaks with Dr. Meenal Agarwal, optometrist, entrepreneur, and podcast host, about her journey in building multiple thriving clinics. She shares her insights on leadership, financial management, and the evolving role of optometrists in healthcare. If you’re looking for expert advice on scaling your practice and creating a lasting impact, you won’t want to miss this conversation.
Takeaways:
To avoid micromanagement, trust your team and empower them with responsibilities. Over time, you’ll find that they might perform better than you expected. Establish a clear organizational structure with defined roles and responsibilities.
Identify the strengths and weaknesses of your staff and align their roles accordingly. This might involve shifting roles to better suit their skills.. Hiring individuals with the right attitude and cultural fit is crucial.
Offer schedules that provide two consecutive days off, or consider four-day workweeks to meet employees' preferences for balanced personal and professional lives.
Create a replicable system for setting up new clinics. This includes having the right team, IT setup, and operational blueprint ready to go. Leverage the experience of your current team to support and train new locations.
Advocate for the role of optometrists beyond just eye care. Emphasize total health care during patient interactions to establish respect and trust. Utilize platforms like podcasts to educate both the public and fellow professionals about broader health topics and the integral role of optometry in overall health.
Quote of the Show:
“You can't train personality. You can train skills, but you cannot train personality” - Meenal Agarwal
Balancing Risk - Ian Whipple - Optometrists Building Empires - Episode # 038
01 May 2025
00:43:16
Are you ready to transform your optometry practice with bold ideas? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Ian Whipple, an innovative optometrist, entrepreneur, and consultant who isn’t afraid to take risks. From pioneering remote staffing before it was mainstream to integrating AI-driven patient experiences, Dr. Whipple shares how he’s pushing the boundaries of optometry. If you're looking for inspiration to rethink how you run your practice, this episode is a must-listen.
Takeaways:
Don’t shy away from trying new approaches, even if they seem unconventional. Innovation can lead to significant improvements in patient care and operational efficiency.
Hire staff with excellent customer service skills, even if they come from different industries. The ability to connect with and serve patients well is invaluable. Ensure every role in the practice is designed to enhance the patient experience.
Tailor your strategies to fit the specific needs of each practice location. Understand the demographics and unique challenges of each area you serve. Be adaptable in your approach and ready to change strategies based on what works best for your practice.
Embrace new technologies to streamline operations and improve patient care. Consider the potential of technology to reduce costs and optimize space utilization within the practice.
Center all decisions around improving the patient experience. Whether it’s through innovative handoff methods or redesigning staff roles, the focus should always be on patient satisfaction.
Quote of the Show:
“ It doesn't do any good to have an answer, but not provide it” - Ian Whipple
Revolutionizing Patient Experience with Dr. Brianna Rhue - Optometrists Building Empires - Episode # 037
24 Apr 2025
00:44:39
How can optometrists leverage technology and leadership to create a thriving, patient-centric practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the pleasure of speaking with Dr. Brianna Rhue, the owner of West Broward Eyecare Associates and CEO of Dr. Contact Lens. Dr. Brianna Rhue shares her journey, leadership insights, and how she integrates technology to enhance optometry practices. From team empowerment to leveraging data for better patient experiences, this episode is packed with actionable takeaways for optometrists and business leaders alike. If you're looking to elevate your practice with innovation and strong leadership, tune in now!
Takeaways:
Leverage team dynamics. Encourage your team to participate in decision-making and own their roles within the organization. Remove unnecessary gatekeepers to streamline processes and facilitate better communication.
Integrate technology thoughtfully. Continuously explore and implement relevant technologies from adjacent industries. Focus on how technology can improve patient experience, streamline operations, and enhance data utilization.
Cultivate a growth mindset. Promote a culture of curiosity and continuous learning within your organization. Encourage risk-taking and learning from failures as part of the growth process.
Effective communication and empowerment. Regularly share your vision, goals, and learnings with your team to keep them aligned and motivated. Ensure your team understands the importance of their role in delivering a superior patient experience.
Make the most of your data by understanding your practice's performance and identifying areas for improvement. Use data to personalize patient engagements and retain loyalty, ensuring they feel connected and valued by your practice.
Quote of the Show:
“ The industry needs you. The industry needs you to evolve faster. And you do that by staying curious.” - Brianna Rhue
How can strong relationships with patients and the community drive the growth of an optometry practice? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of talking to Dr. Jessica Pugh, a second-generation optometrist leading Eye Associates of Southern Indiana. With nine locations, Dr. Pugh shares how building trust, prioritizing patient relationships, and maintaining a strong workplace culture have shaped her practice's success. If you're looking for insights on sustainable growth and community-focused care, this episode is for you!
Takeaways:
Prioritize relationships with patients and the community. Strong connections foster trust, leading to long-term patient loyalty and practice growth. Dr. Pugh emphasizes the importance of grassroots efforts and authentic engagement.
Make business decisions that align with community needs. Expansion should be thoughtful and strategic, ensuring it enhances patient care rather than just increasing its footprint. Consolidating locations can sometimes provide better service and efficiency.
Foster a strong workplace culture. Investing in staff retention and recognition programs, like the Nectar point system, helps create a positive environment. A motivated team leads to better patient experiences and long-term stability.
Ensure optometrists have autonomy. Practices thrive when optometrists are empowered to make patient-centered decisions. This independence allows for better care and stronger ties within the community.
Maintain ethical values and guiding principles. At the heart of a successful practice is a commitment to treating every patient like family. These values should guide both daily operations and long-term strategy.
Approach expansion thoughtfully. Growth should be sustainable and aligned with patient needs, not just a numbers game. Strategic planning ensures that new ventures, like a surgery center, truly benefit the community.
Lead with authenticity and passion. Dr. Pugh’s leadership is rooted in genuine care for patients and staff. Staying true to your mission fosters trust and long-term success in the industry.
Quote of the Show:
“Having the autonomy to make your own decisions and expand the way that you want is best because as soon as you start answering to someone else, the growth stifles.” - Jessica Pugh
What does it take to successfully manage and expand multiple optometry practices while staying true to patient care? On this week’s episode of Optometrists Building Empires, host Ankit Patel sits down with Dr. Jeff Neighbors, an experienced optometrist, practice owner, and president of Practice Consultants. Dr. Neighbors shares his journey from working as an associate in a corporate setting to owning multiple practices, offering invaluable insights on leadership, staffing, financial planning, and the importance of professional involvement. Whether you're a practice owner looking to scale or a new optometrist planning your career path, this episode is packed with practical advice and inspiration.
Takeaways:
The core of a successful practice lies in genuine care for patients. Prioritize patient needs and build strong, long-lasting relationships. This dedication translates into patient loyalty, which is crucial for sustained growth.
Adequate staffing is a significant challenge. Ensure you hire staff who mirror your passion for patient care. Invest in training to align the quality of care across multiple locations. Consistency in patient experience is vital.
Expand wisely and gradually. Focus on stabilizing and standardizing one location before moving to the next. Avoid the pitfalls of overexpansion by ensuring each step is well-managed and meets your practice's standards.
Never undervalue your services. Even if managed care plans push for lower fees, remember the extensive training and expertise that underpin your practice. Maintain a strong stance on the value you provide.
Engage actively with local and national optometric associations. These platforms offer legislative influence and create opportunities to network with peers, share knowledge, and gain support.
Play an active role in mentoring new optometrists. Ensuring they understand the history of the profession and preparing them for future challenges will keep the field robust and evolving.
Quote of the Show:
“ That's a huge piece of a successful practice. Understanding your value and what you bring to patient care.” - Jeffrey Neighbors