Open Residency – Détails, épisodes et analyse

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Open Residency

Business & Entrepreneuriat

Fréquence : 1 épisode/15j. Total Éps: 39

The show for ambitious operators scaling their businesses. Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator. Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c

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🇬🇧 Grande Bretagne - business
18/08/2026
#99
🇬🇧 Grande Bretagne - business
11/08/2026
#75
🇬🇧 Grande Bretagne - business
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🇬🇧 Grande Bretagne - business
09/08/2026
#86

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://openresidency.com/
45 partages
https://ketone.com/openresidency
15 partages
https://form.typeform.com/to/ckvJ86zT
12 partages

https://www.instagram.com/openresidency
45 partages
https://www.instagram.com/markbrazil
27 partages
https://www.instagram.com/olvrzk
2 partages

https://www.linkedin.com/in/markmastrandrea/
35 partages
https://www.linkedin.com/in/tyler-denk/
2 partages
https://linkedin.com/in/markmastrandrea

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Score global : 33%

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Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

George Heaton - The Clothing Brand That Should’ve Died, But Became a Cult

Saison 1 · Épisode 17

mardi 25 novembre 2025 • Durée 01:55:13

In this episode, I sit down with George Heaton to unpack how a two-year trademark battle nearly ended Represent and how surviving it ignited the creative fire that pushed the brand into its biggest years ever. He breaks down the personal brand flywheel, product discipline, and offline community strategy that helped turn Represent into one of the most influential modern apparel labels today.

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Simon Molnar - Why Stores Are Struggling — and How to Reinvent Them

Saison 1 · Épisode 16

mardi 18 novembre 2025 • Durée 01:43:23

In this episode, I sit down with Simon Molnar, founder of Flagship.ai, to break down why 83% of shopping still happens in-store — yet most stores run with almost no data. Simon explains how visual merchandising became the most overlooked lever in retail, why brands misjudge store performance, and how Flagship built the square-foot-level “money map” that finally gives brick-and-mortar the same funnel e-commerce has.We also dive into Simon’s leadership philosophy shaped by Afterpay’s $29B rise — hiring for humility, building A-players, and making every store matter through objective data. This conversation is a masterclass in retail reinvention, operational clarity, and building teams that raise the standard.

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Kent Yoshimura - The TikTok Strategy That’s Printing MILLIONS right now

Saison 1 · Épisode 7

jeudi 5 juin 2025 • Durée 01:46:06

In this episode, I sit down with Kent Yoshimura, Co-Founder & CEO of Neurogum, to unpack how the brand became one of TikTok’s fastest-growing success stories and scaled to over $100 million in revenue.

We dive into:

- The TikTok strategy that transformed Neurogum’s growth

- How the team shifted their marketing mix to make TikTok their top-of-funnel channel—while maintaining a 52x ROAS on Amazon with zero ad spend

- Their strategic approach to partnerships

- A hiring process that’s led to 98% employee retention over three years

- The origin story—and how they've sustained a competitive edge through patented manufacturing

This one’s packed with gems. Enjoy the conversation.

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Ryan Bartlett - How a Failed Poker Pro Built a $1 Billion Business

Saison 1 · Épisode 6

jeudi 15 mai 2025 • Durée 02:12:03

In this episode, I sit down with Ryan Bartlett, CEO of True Classic, to break down how they scaled to over $200M+ in annual revenue with a valuation approaching $1B.

We get into:

The evolution of their marketing strategy from pure direct response to brand building
How they leverage customer feedback to drive product development through their membership program
Their unique approach to customer service and community building
Website optimization strategies that helped increase AOV from $36 to $112
Key operational insights on running a lean, efficient DTC brand

This one’s packed with actionable insights for brand builders at every stage. Enjoy the conversation!

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Nate Checketts - $100M+ CEO, Why More Effort Isn’t Always Better

Saison 1 · Épisode 5

vendredi 25 avril 2025 • Durée 01:52:49

In this episode, I sit down with Nate Checketts, co-founder and CEO of Rhone, to unpack how a luxury performance-apparel brand went from a single pant to a nine-figure omnichannel business with NBA deals, retail success, and a wildly unique internal wellness system.

We dive into:

Building Rhone from the ground up into a category-defining brand
Their “12 Pursuits” framework: a monthly habit system blending physical and mental wellness
How breathwork, sleep tracking, and community-driven wellness drive real performance
The origin of GoldFusion and how Rhone rethought sustainability (without the greenwashing)
Lessons from launching women’s and becoming a multi-category brand
Buying out L Catterton and re-taking full control of the business
How Rhone’s retail strategy beats the odds—and makes money
Why investing in mental fitness may be Rhone’s true legacy

This episode goes deep into the systems behind both a high-performance company and a high-performance life. Enjoy the conversation!

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Oliver Zak - The $50M College Startup That Scored A Shark Tank Deal

Saison 1 · Épisode 4

jeudi 6 mars 2025 • Durée 01:20:20

In this episode, I sit down with Oliver Zak, co-founder of Mad Rabbit, to break down his journey from launching a DIY skincare product in a crockpot to securing a Shark Tank deal with Mark Cuban and scaling into major retailers like Walmart.

We dive deep into:

What really happens after a Shark Tank deal and its long-term impact
The business of tattoos and how Mad Rabbit is disrupting an overlooked industry
The power of TikTok, influencers, and affiliate marketing in scaling a DTC brand
Succeeding in retail & Walmart
Raising venture capital, working with investors, and the lessons learned from Mark Cuban
How community-building is at the core of Mad Rabbit’s success

Oliver doesn’t hold back on the realities of fundraising, navigating competition, and marketing strategies that drive real revenue. If you're an entrepreneur, a brand builder, or just someone interested in scaling a consumer product, this episode is packed with insights you won’t want to miss.

00:00 Intro
01:00 Early Life and Family Influence
02:28 High School and College Ventures
04:25 Learnings as a Generalist
05:41 Oliver’s First Business
06:29 Founding Mad Rabbit
07:42 Developing the First Product in a Crockpot
08:33 Process for FDA Regulations
09:22 Company Breakdown from $0-$3 Million
11:00 Shark Tank Experience
17:33 Advice for Shark Tank / Raising Capital
18:02 Business Behind the Tattoo Industry
21:00 What a Shark Tank Deal Looks Like After the Show
23:05 Revenue Effects from the Show
24:00 VC Effects of Deal with Mark Cuban
25:15 Challenges with Raising Money
27:18 Communicating with Investors
28:10 Advice on Raising Money
29:02 Utilizing Investor Money
31:06 Working with Walmart
33:03 Getting into Walmart / Brokers
36:35 Using TikTok to Drive In-Person Sales
38:13 Succeeding in Retail
42:45 Approach to Competition in the Space44:07 Marketing Mix45:57 Affiliate Program Infrastructure53:22 Incentivizing Affiliates55:57 Tattoo Artist Pro Team58:22 Tips for Building Community1:00:11 Mad Rabbit’s Creative Space1:01:53 Most Impactful Marketing Initiative1:04:57 The First Thing You Should Do to Build Community1:06:30 Biggest Failure1:08:39 Lessons from Mark Cuban1:10:01 Biggest Regret from Raising Money1:10:49 Lightning Round1:15:36 Weapons of Choice1:17:49 How Big Can Mad Rabbit Be?1:18:55 Outro

Manny Lubin - How Slate Milk Raised $30M+ by Reinventing Protein Drinks for the Healthy Minded

Saison 1 · Épisode 3

mercredi 19 février 2025 • Durée 01:26:55

In this episode, I sit down with Manny Lubin, co-founder of Slate Milk, to unpack the journey from a simple idea in 2017 to becoming a dominant player in the protein drink market. Manny shares hard-hitting lessons on brand positioning, product innovation, and some keys to winning in the beverage industry.

We talk about:

The early struggles of launching a better-for-you chocolate milk
How Slate Milk stacked TAM’s to find its niche between bodybuilder protein shakes and chocolate milk
The business of dairy including ultra-filtration, removing lactose, and optimizing for a low sugar, high protein product
Raising over $30 million with key investors like Peter Rahal (RXBAR) and Drew & Amanda Cohen (Yasso)
The Shark Tank experience
Leveraging influencer marketing, UFC partnerships, and retail expansion to scale
The biggest mistakes in CPG fundraising and marketing

Whether you're an entrepreneur, fitness enthusiast, or just fascinated by building a challenger brand, this episode is packed with tactical insights you won’t want to miss.

00:00 Intro
01:15 Brand Positioning, Starting Slate
04:21 Target Audience and Market Growth
05:13 Core Thesis of Slate
07:14 Market Analysis, Stacking TAM’s
09:54 Masterclass on Dairy Industry
11:29 How Slate Makes Their Product
12:45 Deep Dive into Product Development
20:32 Mistakes When Building the Product
22:01 Raising $30M and Investor Insights
22:33 Advice from Peter Rahal, RxBar
23:33 Advice from Nick Rellas, Drizly
25:04 Advice from Drew and Amanda, Yasso
27:32 Choosing Board Members
28:42 Slow vs Fast Growth
29:20 Board Seat Deal Structure
30:39 Common Blindspots in Business
31:45 Meeting with Stu Klane, Chobani
33:26 Working with Skyview and Riverbank
34:39 Advice when Raising Money
35:24 Partnering with Maxx Crosby
36:30 Intro with the UFC38:14 Launching with Kickstarter39:35 Marketing: Overarching Strategy41:26 Working with the UFC, Deal Structure44:08 Marketing: Top Funnel44:38 Influencer Partnerships49:24 Marketing: Middle Funnel53:14 Retail Strategies and Field Team Operations55:00 Succeeding In Stores, Advice from Retail Managers59:23 Getting in Whole Foods59:49 Direct to Consumer Buyer Funnel01:03:30 Fitness Influencers01:04:17 Cavinder Twins01:05:20 New Initiatives01:06:48 New Product Sneak Peek01:07:42 Operating as a Remote Company01:08:44 Co-Founder Dynamics01:11:28 Scaling Challenges01:12:27 Measuring Success01:13:05 Mental Resilience01:14:24 Misconceptions About Shark Tank01:16:35 Lightning Round01:23:27 How Big Can Slate Be?01:26:24 Outro

Bill Shufelt - How to Build a $800M+ Non-Alcoholic Beer Brand

Saison 1 · Épisode 2

mercredi 5 février 2025 • Durée 01:27:27

In this episode, I sit down with Bill Shufelt, co-founder and CEO of Athletic Brewing, to discuss his journey from Wall Street to redefining non-alcoholic beer. Athletic Brewing has grown from an idea to a $800M valuation, disrupting an industry and carving out a new market in craft brewing.

We talk about:

- The bold decision to leave a lucrative hedge fund career for entrepreneurship.

- The science and innovation behind brewing non-alcoholic beer.

- Overcoming early rejection and building a loyal community.

- Lessons on scaling, fundraising, and maintaining a strong company culture.

Bill’s story is an inspiring testament to taking calculated risks and staying true to a mission. Whether you're an entrepreneur, craft beer enthusiast, or just curious about the non-alcoholic beverage revolution, this episode has something for you.

Tune in to hear how Athletic Brewing is making waves while staying grounded in community impact.

CHAPTERS

00:00 Intro

01:32 Leaving Wall Street

02:12 Discovering the Need for Non-Alcoholic Beer

07:28 The Importance of a Strong Support System

10:30 Quitting a Stable Job

15:09 Finding the Right Co-Founder: John Walker

19:11 Launching the First Product

23:55 Crafting Company Culture

26:14 Working With the Right People

27:50 Meeting Investors

31:40 Launching, E-Commerce and Retail Distribution

33:02 The Keys to Building Community

36:40 Sober October, Dry January, Market Timing

Dee Murthy - How a Podcast Host Raised $95M

Saison 1 · Épisode 1

mardi 21 janvier 2025 • Durée 01:21:32

What does it take to secure $95 million and revolutionize an industry? Let’s find out.This episode features Dee Murthy - the founder behind Ghost, the brand who’s revolutionizing how businesses handle excess inventory.

From building a successful apparel brand to hosting 907 episodes of his own podcast, this conversation covers the full spectrum of his entrepreneurial journey. We dive deep into:• Raw lessons from nearly a decade of podcasting• The untold stories of his fundraising journey• Why picking the right investors can make or break you• The real challenges nobody talks aboutThis conversation goes deep into what it really takes to scale a venture-backed company.

CHAPTERS00:00 Intro00:22 Lessons from 907 Podcast Episodes02:15 Leveraging Podcasting in Business03:56 Launching the Podcast: Early Days and Growth06:08 Building an Audience and Content Strategy10:57 The Importance of Niching Down13:41 Podcast Learnings15:52 Avoiding Burnout and Maintaining Relevance20:19 Introducing Ghost: A Marketplace Solution30:23 The Future of Retail and Distribution37:18 Fundraising Journey: From Idea to Seed Round44:03 Fundraising Challenges46:06 Building the Business from Scratch49:09 Pivoting to a B2B Marketplace51:25 Navigating the Venture Capital Landscape01:09:41 Hiring and Company Culture01:15:01 Lightning Round and Final Thoughts

Get in touch in the comments below or head to:Instagram: https://www.instagram.com/openresidency/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Contact: info@openresidency.com

Guest: Dee MurthyInstagram: https://www.instagram.com/deemurthy/LinkedIn: https://www.linkedin.com/in/deemurthy/Twitter: https://twitter.com/deemurthyWebsite:

Joel Kocher - This $200M CEO Discovered What Cardiologists Won't Tell You

Saison 1 · Épisode 15

mercredi 29 octobre 2025 • Durée 01:54:29

In this episode, I sit down with Joel Kocher, the 70-year-old CEO & Co-Founder of Humann, a $200M company redefining cardiovascular health. We unpack how Joel went from early retirement and burnout to discovering the "miracle molecule" nitric oxide — the foundation behind Humann's science-backed approach to longevity.

He explains why most people misunderstand heart health, how clinical trials became his edge, and what it takes to build a lasting company.We also dive deep into leadership — from his years as the #2 at Dell to lessons learned from Michael Dell and Steve Jobs.

Joel shares the mindset that's kept him young, the frameworks that landed Humann on the Inc. 5000 list ten times, and why focus, conviction, and adaptability matter more than ever in business and life.This conversation is a deep dive into longevity, leadership, and what it really takes to stay young — in business and in life. Enjoy!

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