Open Market - Joe Zappa & Eric Franchi

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Episode 115 - Founder and CEO Jared Siegal on Risk, Resilience and Building Aditude

mercredi 16 septembre 2026 • Durée 46:05

An MS diagnosis changed Jared Siegal’s perspective on risk, work and the future. Instead of slowing down, he decided to take control of it. The founder and CEO of Aditude joins Joe Zappa and Eric Franchi to explain how a side business built during a five-hour daily commute became a monetization platform processing more than a trillion impressions annually. Jared shares why he turned down an acquisition offer, how he evolved from operator to orchestrator, and why former athletes often thrive inside high-performance companies. The conversation also explores overlooked opportunities across the open web, mobile apps and gaming, plus Jared’s surprisingly skeptical take on AI. And yes, he calls AI a “fad” before revealing that Aditude is building an agentic product of its own.

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Episode 114- 3 Italians walk into an adtech podcast- CEO & Co-Founder Joe Marino of Ribeye

mercredi 9 septembre 2026 • Durée 42:50

Three Italians walk into an adtech podcast and somehow end up discussing local media, A players, private equity, childhood labor, and the emotional damage caused by getting cut from middle-school football. Ribeye CEO and co-founder Joe Marino joins Joe Zappa and Eric Franchi to explain why building a company is not easy, despite how effortless every founder makes it look on LinkedIn.

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Episode 113 Joe Zappa on What Happens When Sales Breaks Delivery

mercredi 2 septembre 2026 • Durée 24:07

Joe Zappa and Eric Franchi sit down for a candid founder-to-founder conversation about what happens when rapid growth exposes weaknesses in your business. After Sharp Pen Media grew quickly, Joe realized that delegating client work was not the same as building a system to manage it. He shares how client churn forced him to rethink his role as CEO, establish clearer outcomes, use AI to identify account risks and make sure marketing contributes directly to pipeline. They planned to cover four topics. Joe’s first topic took the entire episode. Some things never change.

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Episode 112 How Not to Get Screwed on Your Startup Exit with Allie Colman of Aprio

mercredi 26 août 2026 • Durée 44:23

This week on Open Market, Allie Colman, Tax Partner and Northeast Technology Industry Leader at Aprio, joins Joe Zappa and Eric Franchi to break down the tax and equity decisions founders should think about before they become expensive mistakes. QSBS, R&D credits, 83(b)s, exit planning, and yes, a hypothetical $1B exit. Joe does the math. Eric refuses. Allie saves the episode.

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Episode 111 Rebuilding the DSP: Transparency, Control and the Future of Programmatic with Tuple Founder & CEO Doug Lauretano

mercredi 19 août 2026 • Durée 30:32

Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.He explains how Tuple is building a next-generation DSP focused on greater visibility, transparent fees, and buyer control.Plus, Doug, Joe, and Eric settle the important question of where to find the best pizza in New York.

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Episode 110 Agentic Advertising Is Already Here with Magnite’s Jonathan Moffie

mercredi 12 août 2026 • Durée 35:18

Jonathan Moffie, Head of Agentic Product at Magnite, explains how buyer and seller agents are already launching real advertising campaigns. He joins Joe Zappa and Eric Franchi to discuss agentic direct IOs, the future of RTB, human-guided optimization, and why ad tech companies need to move at startup speed.

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Episode 109 with Adam Singer- VP Marketing of AdQuick

mercredi 5 août 2026 • Durée 31:05

Adam Singer, VP of Marketing at AdQuick, joins Joe Zappa and Eric Franchi to explain why there are no shortcuts to building an audience, how out-of-home advertising combines measurable outcomes with lasting brand impact, and why ad tech companies must invest more seriously in their own marketing.

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Episode 108 with Heather Macaulay of MadConnect.ai

mercredi 29 juillet 2026 • Durée 39:13

Heather Macaulay, co-founder of MadConnect, joins Joe Zappa and Eric Franchi to discuss building a company after 40, balancing motherhood and leadership, and turning a career setback into a new opportunity. She also explains how MadConnect solves connectivity challenges across AdTech and MarTech, why experienced founders can make better decisions, and why you can have it all, just not all at once. Plus, Heather challenges Adam Epstein to a five-mile run, and Joe puts his 20 chin-ups claim on the record.

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Episode 107 Gigico.ai CEO and founder Adam Epstein

mercredi 22 juillet 2026 • Durée 53:04

Adam Epstein, founder and CEO of Gigi, joins Joe Zappa and Eric Franchi to discuss how AI is reshaping agencies, adtech services and the future of work. From scaling revenue without scaling headcount to treating AI agents like actual team members, Adam breaks down what it takes to build an AI-first business, with a few detours into pull-ups, Miami and peptides.

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Episode 106 James Borow GM of Universal Ads at Comcast

mercredi 15 juillet 2026 • Durée 40:08

What happens when TV advertising becomes as easy to buy as search and social? James Borow, GM of Universal Ads at Comcast, joins Joe Zappa and Eric Franchi to discuss performance TV, incrementality, AI creative and Comcast’s ambition to build the “AppLovin of TV.” James also explains why ChatGPT ads could become a monster business and why the next major adtech company may be built by four people and a check from Aperiam.

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Open Market – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Open Market – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other2

LinkedIn1

Spotify1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Other2

LinkedIn1

Spotify1

Apple Podcasts

Spotify