Sign up for free on Eden - https://ooo.joineden.ai/signup Mint the episode here - https://pods.media/ooopodcast/marketing-for-defi-and-what-product-experimentation-you-need-to-get-to-100m-tvl Hello everyone,

This week's guest is Akanshu Jain (aka Kakusan), Co-founder of Brahma.fi

Kaku has a strong track record of driving growth across various sectors. He has led growth for Iflix, which was later acquired by Tencent. In 2017, Kaku and his team launched a fintech app focused on Bitcoin and credit cards. By 2019, they built a crypto fund for institutions, scaling it to $100 million. In 2020, they turned their focus to DeFi, founding BrahmaFi to tackle execution and UX challenges in DeFi. Taking it a notch further, Brahma Console was initiated to streamline on-chain interactions in a fully non-custodial way.

a TL;DR

* Their product strategy and how that impacted their marketing decisions

* Their point farming campaign, Karma rewards, how they run and they aim with it

* The challenges in pushing Brahma.fi as an integrated smart account

* Pre-TGE strategy to build up the hype for ultimate Token launch

* Their user-acquisition strategy, from sourcing right KOLs to pushing right messaing

* Upcoming marketing strategies they plan to experiment with the Accelerate On-Chain campaign and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Kaku - https://x.com/jainargh Brahma - https://www.brahma.fi/ Follow us: Twitter ⁠⁠https://twitter.com/ooo_podcast⁠⁠ LinkedIn -⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠ Farcaster - ⁠h⁠ttps://warpcast.com/frogule⁠⁠ Alexandra - ⁠⁠https://twitter.com/frogule⁠⁠ Alex LinkedIn - ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠ Chapters 00:00 Introduction and Background 02:47 Shift in Product Strategy 06:19 Product-Led Marketing 17:5 Accelerate on Chain Campaign 25:58 Referral Program and Token Launch 33:01 Marketing to Retail and Power Users 36:55 Finding the Balance Between Product and Marketing 41:12 Experimenting with Landing Page and Content 44:19 Partnering with Protocols in Hype Cycles 55:04 Building Novel Products on Console 58:53 Using revoke.cash for Permission Management

Hello everyone, This week's guest is Martin de Rijke, Growth Lead at Maple Finance. Martin is Growth Lead at Maple Finance and Syrup, a Institutional DeFi ecosystem with 350M+ in TVL with 4B+ in loans issued and thousands of capital allocators earning institutional yield. Martin is responsible for growth initiatives across the board which include marketing, partnerships, user acquisition and retention. a TL;DR * Deep dive into the growth strategy that helped Maple Finance achieve $350 million in TVL

* Marketing strategies for institutional vs individual accredited investors

* Campaigns & case studies

* Their product marketing approach & how they integrate customer feedback

* Upcoming initiatives and more. Support the show here https://linktr.ee/supporttheooo

Get in touch: Martin -⁠ https://www.linkedin.com/in/martin-de-rijke-22b4a3129/⁠ Maple - ⁠https://maple.finance/⁠ Follow us: Twitter ⁠https://twitter.com/ooo_podcast⁠ LinkedIn - ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠ Farcaster - ⁠https://warpcast.com/frogule⁠ Alexandra - ⁠https://twitter.com/frogule⁠ Alex LinkedIn - ⁠https://www.linkedin.com/in/alexandranicorici/⁠ #web3marketing #web3podcast #web3growth #web3startup #web3marketingpodcast #marketinginweb3 #web3growthtactics

Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠

Hello everyone, This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow.

In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel. I brought him on to chat about:

* Launching over 100 NFT projects: common marketing struggles, successful business models, and failures

* The founder's funnel and why that plays a big role in this decentralized world

* Community building best practices

* Bull market predictions

and more

Support the show here https://linktr.ee/supporttheooo Get in touch:

Leon Twitter https://twitter.com/leonabboud_

Youtube - https://www.youtube.com/leonabboud

Unfungible - https://www.unfungible.xyz/

Alexandra: ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠

OOO podcast: ⁠https://twitter.com/ooo_podcast

Grab your free Dealfront demo here: https://bit.ly/49CrzqW

Hello everyone, This week's guest is Evin McMullen, CEO and co-founder of Disco.xyz, your identity for the Metaverse. Disco enables your personal data backpack, making data and reputation portable across Web2 apps and Web3 blockchain ecosystems. She is also co-founder of DAO Jones and inkDAO and an advisor to Boys Club. I brought her on to chat about:

* Advantages and Disadvantages of Centralized vs. Decentralized Systems

* How to create personalized onboarding experiences on chain and off chain

* Disco's user growth through developer tools and partnerships

* Digital identity importance in community engagement

and more

Support the show here https://linktr.ee/supporttheooo

Claim your Disco drop here: https://claim.disco.xyz/discoxyzooo Get in touch:

Evin: ⁠https://twitter.com/provenauthority

Disco.xyz : ⁠https://www.disco.xyz/

Alexandra: ⁠https://www.linkedin.com/in/alexandranicorici/

OOO podcast : https://twitter.com/ooo_podcast

Hello everyone, This week's guest is Eugene Telnov, a seasoned marketing and brand-building expert with 15+ years of hands-on experience. I brought him on to chat about:

* Acquiring and retaining users in Web3

* Data and analytics that are important for any founder & marketer

* Brand ambassador programs and community building

* Loyalty programs best practices

and more

Support the show here https://linktr.ee/supporttheooo

Mint the episode here:

https://pods.media/ooopodcast/loyalty-programs-in-web3-retention-strategies-that-work-with-eugene-telnov Get in touch:

Eugene LinkedIn: https://www.linkedin.com/in/eugenet/

Twitter: https://twitter.com/dgencitizen

Alexandra: https://www.linkedin.com/in/alexandranicorici/

Hello everyone, This week's guest is Amanda Cassatt, Founder & CEO Serotonin, a Web3 Marketing agency. I brought her on to chat about * Scaling a Web3 native agency & what founders should choose as Marketers * Go-to market strategies that you think still work in 2024* Community launch and growth tactics * loyalty programs and the bridge to Web3* 2024 trends to watch out for and more

Support the show here https://linktr.ee/supporttheooo

Mint the episode here:

https://pods.media/assets/10/0xf26e8f0f60ab30c4c301ad8a54bc0b00372fb337/1 Get in touch:

Amanda - https://twitter.com/amandacassatt

Serotonin - https://www.serotonin.co/

This week I invited Filip Wielanier [Web3 User Analytics], Co-founder and CEO Cookie3, to join me in explaining more about:
* What should marketers know about data and analytics in Web3
* What kind of data can/should be tracked in Web3
* Can onchain/off-chain data be correlated in some way?

and more

Support the show here https://linktr.ee/supporttheooo

Get in touch

Filip - https://www.linkedin.com/in/filipwielanier/

Cookie3 - https://www.cookie3.co/

Hello everyone!

In this first episode of the year, I brought Will Leatherman, CEO & Founder Voodoo, a boutique agency focused on working with Solana projects.

In our chat we touch on:

* Common needs of Solana projects

* Partnerships within the ecosystem

* Building communities on Solana

* Trends within the Solana ecosystem

and more.

Want to support the show?

On Patreon- https://www.patreon.com/OutofOrdinaryPodcast

⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic⁠⁠⁠

Get in touch:

Will - https://www.linkedin.com/in/willleatherman/

Vodoo Agency - https://gotcatalyst.com/

Hello everyone.

Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms.

I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies.

We also touch on :

* Advertising opportunities in the metaverse

* Growing a new community and engaging with new communities through Metaverse

* Users behaviors and differences between Millennials and GenZ

* What you need to know to prepare such a campaign

* Data and analytics to track

* Gaming integrations

and more

Want to support the show?

On Patreon ⁠⁠⁠patreon.com/OutofOrdinaryPodcast

⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0

Get in touch

Nodo - https://www.linkedin.com/in/nodo-ivanidze/

Metaviu - https://www.linkedin.com/company/metaviu/

Hello everyone.

Today's guest is Sarunas Legeckas, Managing Partner at Founderheads, a boutique Web3 VC company.

I brought him to speak about:

* What should companies look at in 2024 and can they efficiently fundraise

* What makes some stand out compared to others

* Does Community building still matters for an investor in 2024?

* What are some trends to watch out next year

and more

Before you scroll down, head over to Dealfront and book a free demo ⁠here⁠

Want to support the show?

On Patreon ⁠patreon.com/OutofOrdinaryPodcast⁠

Unisub - ⁠https://app.unisub.io/subscribe/65?network=matic

Get in touch

Sarunas - https://www.linkedin.com/in/sarunaslegeckas/

Founderheads - https://founderheads.com/

Hello everyone.

Today's guest is Mathew Sweezey, Chief Strategy Officer at Smart Token Labs.

I brought him to speak about how they managed to get to 2.5 M users in 4 months. This conversation is a step by step guide on:

* How they started and why the objective was important to them

* Used strategies

* Used channels

* Budges and human power

and more

Before you scroll down, head over to Dealfront and book a free demo ⁠⁠here⁠⁠

Want to support the show?

On Patreon ⁠⁠patreon.com/OutofOrdinaryPodcast⁠⁠

Unisub - ⁠⁠https://app.unisub.io/subscribe/65?network=matic⁠

Get in touch

Mathew - https://www.linkedin.com/in/mathewsweezey/

Smart Token Labs - Website http://www.SmartLayer.network

This week on the pod, my guest is Oleksii Sidorov, co-founder Slise, a Web3 Native advertising platform.

I brought him on as I believe is very important for all us marketers to

* Understand the differences between web2 and web3 advertising

* Similarities, principles and metrics to follow

* Budgets

* User acquisition costs Web2 and Web3

* A/B testing

and more.

I hope you enjoy it!

Get in touch:

Oleksii - https://www.linkedin.com/in/sidorovoleksii/

Slise - https://slise.xyz/

Head over to Dealfront and book a free demo here

Support the show

On Patreon patreon.com/OutofOrdinaryPodcast

Unisub - https://app.unisub.io/subscribe/65?network=matic

Get your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠ ⁠Hello everyone, This week's guest is Lacey Kaelani, CEO & co-founder of Meta Intro. Lacey Kaelani is a 2x startup founder in the HR tech space. She is currently building  @metaintro, a generative AI product that enables users to engage in conversations around their career, including job search, resume refinement, and introductions to professional tooling and services, reducing the time to hire. 700,000 users around the world have used Metaintro to find their next job opportunity. Metaintro is backed by NEAR Blockchain, Aave, and web3 investors having just raised $5.6M. It's the largest seed round led by a female founder in the web3 HR tech space. a TLDR * How the 5.6 M investment is used for tech advancement

* How AI integrations at Metaintro enhance the job search and the recruitment process

* Where is the Web3 recruiting industry at the moment

* Does and don'ts when trying to land a job

* Top skills that can help you land a job in this bull market and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Lacey - https://x.com/Laceykaelani Meta Intro - https://www.metaintro.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #recruiting #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3

Hello everyone!

So excited for today's episode, as my guest is Sean Tepper, CEO Tykr - an educational platform for newbie investors. He is also the host of the podcast Payback Time, where he brings investors and startup founders to talk about building wealth.

In our chat we speak of:

* Why and how did he find the idea to start Tykr

* Who is it for and how can be used

* Is investing in crypto still worth it?

* How AI will change the game for their product

and more

Get in touch:

Tyrk - https://tykr.com/

Tune into Payback Time - https://pod.link/1524542367

Hello everyone!

This week's episode features Max Santner, co-founder and partnership manager at QuestN.

I brought him on to talk about

* Are quests still a thing in Web3?

* How QuestN grew to a 3.5 Million users data base

* How do companies use QuestN

* Trends and tactics that he's noticed on the platform

and more.

Get in touch:

Max - https://www.linkedin.com/in/maximilian-santner/

Questn - https://questn.com/

Hello everyone,

So excited to present you the NFT Police aka bitsCrunch and its founder Vijay Pravin Maharajan

bitsCrunch  is a blockchain analytics firm, focusing mainly on building products using Artificial intelligence for the NFT space.

In our chat this week we touch on:

* Web3 solutions for companies entering Web2

* Buying fake assets in Web3 and how we can solve this issue

* The usage of AI in providing price estimations

* UnleashNFTs and how it helps individuals know what they're buying

* Insights bitsCrunch provided to Mastercard's article about growing and securing the blockchain economy

and more.

Get in touch:

Vijay LinkedIn - https://www.linkedin.com/in/vijaypravin/

on Twitter: https://twitter.com/VijayPravinM

BitsCrunch - https://bitscrunch.com/

So excited for this episode.

This week's speaker Sarah Endline is an Executive Fellow and Entrepreneur in Residence (EIR) at the Harvard Innovation Lab and Harvard Business School. She is currently investing, speaking, and advising around the unfolding Web 3 world especially focused on consumer innovation, impact, art and collectibles, and NFTs. Most importantly, Sarah is incubating her next venture, Sazzy, from her post at Harvard.

In our chat, we touch on

* Sustainability in Web3

* How to build for consumers vs build for innovation

* Designing for all consumers vs designing products for female consumers

* How to onboard more women in Web3

* Challenges and opportunities in transitioning traditional businesses to Web3

and more.

Get in touch:

Sarah Endline - https://www.linkedin.com/in/sarahendline/

Hello everyone,

This week's guest is Gosha Dolgun, the founder of The/Thirty7 - a Web3 Marketing agency.

In our chat we touch on:

* Video content in web3 and if it still works

* Marketing budget spending and trends

* Web2 to Web3 tactics

* Experimentation phases and when to cut your loses

and more.

Get in touch:

Gosha - https://www.linkedin.com/in/gosha-dolgun/

The/Thirty 7 - https://www.thethirty7.com/

Hello everyone, this week's guest is Dominic Fewster, Co- founder of ColdChain, a leading Web3 Marketing Agency.

In our chat, we touch on:

* B2b vs B2c examples of marketing in Web3 and how do the tactics differ.

* What you should know to prepare for the bull market

* How can marketers prepare for what's to come in Web3 and how to learn

* Onboarding Web2 audiences onto Web3 and how to do it

* Marketing tactics for different parts of Web3

* Lots of examples.

Get in touch:

Dominic - https://www.linkedin.com/in/dominic-fewster/

Coldchain - https://coldchain.agency/

This week I'm having a chat with Alexandre Frédéric da Silveira, Head of Partnerships at MasterBlox - a company that went through a tremendous transformation: an agency, an accelerator and soon to be a $10 M VC.
In our chat, we touch on:
* How they discovered the organic growth niche and why it's so important in Web3
* Organic growth hacking examples of how they do it properly
* When is the best time to use Masterblox
* How they ran the accelerator for BNB Chain
* Their partnership strategy discovery
* What are the next sexy projects in Web3 and what they will be on the lookout with their VC.
and many more.

Alex: https://www.linkedin.com/in/aledasilveira/

https://www.masterblox.io/

How do you grow a move to earn community in Web3?

This is the question we will be answering together with Kevin Serou, the founder of Defit, a Web3 move-to-earn app. 

We’ll touch on

* Why the move to earn segment matters in Web3

* How he sold 200 K worth of NFTs in a bear market

* Why he ditched his affiliate program just a few days before launch

* The tactics he’s used to create a tight knit community and more.

* How he organised a 200 people running squad at the Paris Blockchain Week

* How his brand ambassador program impacts his business

and many more.

Get in touch:

Kevin Serou LinkedIn - https://www.linkedin.com/in/kevinserou/

Kevin Serou Twitter - https://twitter.com/ataraxia360

DEFIT App: https://app.defit.com/

Hello everyone,

This episode is coming out super strong.
Why?
Because this week's guest is Sandy Carter, COO Unstoppable Domains.

We touch on

* Digital identity and why it matters in 2023

* Partnerships and integrations at Unstoppable Domains

* Branded domains and why we see such a big increase in demand

* Her personal branding strategy

* Her books and the most important business lessons you need to know

* Personal lessons

* Favourite tools to use in Web3

Get in touch:

Sandy on LinkedIn - https://www.linkedin.com/in/sandyacarter/

Sandy on Twitter - https://twitter.com/sandy_carter

Unstoppable Domains - https://unstoppabledomains.com/

Here’s what you need to know

In the midst of everyone talking about how to grow your community and the effects of the bear market, I decided to bring Aaron Barefoot, Web3 Marketing and SEO specialist to work on some basics you need to know from day 1.

He may have done a thing or two for Polkadot

This chat is not only good for those in the early stages of their product development, but to those who already have an advanced brand and product.

We talk about:

* Why Web3 SEO matters

* What are the Web2 to Web3 differences

* SEO for blockchain vs NFTs

* Campaign examples

* Strategies he’s used for Polkadot

* When you know you need to start thinking about SEO in Web3

And more.

Get in touch:

Aaron - https://www.linkedin.com/in/aaron-barefoot/

https://web3ajb.co.uk/

Alexandra - https://www.linkedin.com/in/alexandranicorici/

Get your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Collect the full episode here - https://bit.ly/4bpPGtJ ⁠Hello everyone, This week's guest is Krystyna Kozak-Kornacka, CMO  @Cookie3_com . Krystyna leads Cookie3 Communications, Marketing, and Community, where she develops unique strategies to transform marketing in the Web3 space and open doors for everyone to participate in the MarketingFi economy. Drawing from her extensive experience as a communications and marketing expert, she excels in reaching diverse audiences and creating impactful campaigns. a TLDR * How is Cookie3 different now than 3 months ago * Their rebranding process and why was it necessary * Their community growth strategy * Best practices in taking the best out of Cookie3 now * KOLs and their role in the upcoming bull market * Case studies and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Krystyna - https://x.com/KrysiaKozak Cookie3 - https://www.cookie3.com/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #cookie3 #womeninweb3 #web3startup #web3marketingpodcast #marketinginweb3

Please meet Sharif Bennett, the co-founder of CineBlock.

In our chat we touch on:

* What is film3 and how CineBlocks falls under this category

* The kind of film creators that can be found on CineBlock

* The investment opportunities it holds and how anyone can become a movie investor

* Their go-to-market and partnerships strategy

* The surprise movie that is just launching

and more.

Get in touch:

Sharif - https://www.linkedin.com/in/sharif-bennett-99b1a449/

CineBlock - https://cineblock.info/

Meet Chris Koronowski, now founder of Web3 Doers.

In our chat this week, we touch on:

* How we grew Web3 Doers community to now over 1 k members

* Marketing growth techniques you believe everyone should be employing right now in Web3

* Founder-led growth in Web3

https://www.linkedin.com/in/chris-koronowski/

https://nas.io/web3-doers

“Call that candidate back, you never know where they’re going to be in 5 years. “

Matt said a lot of very important stuff, but for me, this was the mic drop of this week’s episode.

We also touch on:

• How he got introduced to Web3 by Carly Long

• The Content, employer branding and recruiting soup

• How this combo more efficiently attracts talent in Web3 vs Web2

• Content formats and what works best for Web3

• Company culture and empowering your employees

• The Women in Web3 newsletter and other resources

And more.

Get in touch:

Matthew: https://www.linkedin.com/in/matthewmcspadden/

Subscribe to Women in Web3 newsletter: https://womeninemergingtech.substack.com/

Their podcasts:

* Women in Web3 - https://open.spotify.com/show/1nM6bNzmxrQhVvQ2DUHinA?si=524b2378c0dc4209

* Blockchain IRL - https://open.spotify.com/show/4iIKG2EX5okTiUzfpRE6gx?si=a85ff7f0ab934a8b

* Job Stories - https://open.spotify.com/show/1VwtWrby5reySxOz0fRpZi?si=e519baa0802143f5

Have you ever wondered what it means to save up to 25 % of your costs at an industrial level with the help of Web3?
Bet you have not. Neither have I, until
I got my good friend Denes Robert Fantasny, who is an Industrial Metaverse Specialist, to come on the OOO- Out of Ordinary - A Web3 Marketing Podcast
and talk about
* What is industrial metaverse and what is it for
* How it impacts the planet
* How it plays a huge role in diversity and inclusion (basically all Web3 is about)
* How much money it can save

And more.

Get in touch:

Denes Fantasny - https://www.linkedin.com/in/fantasny/

Hello everyone.

"Before we dig deeper into our conversation, I wanna know why you think everyone is so obsessed about growth in Web3?”
I asked.
Because everyone wants growth but few know how to do it sustainably.
Tune in today’s episode with Justin Vogel, co-founder of Safary 🦁 to talk about Web3 community building.
* The lessons
* The trends
* Bull vs bear market growth
* B2B vs B2C
* Good practices
And more.

Get in touch:

Justin Vogel - https://www.linkedin.com/in/justin-vogel/

On Twitter - https://twitter.com/jkey_eth

Safary - https://www.safary.club/community

This week’s guest on OOO is Manuela Seve, CEO and founder of Alphaa.io, a tech company that is revolutionizing asset ownership by connecting the physical and digital realms.

In our chat, we touch on:

• Their crypto bros game (just delicious to learn about)

• industry trends and mistakes companies do when it come to their growth strategies

• Easy Web2 to Web3 onboarding - what to pay attention to

• Really cool campaigns she’s worked on

And more.

Get in touch:

Manuela Steve : https://www.linkedin.com/in/manuseve/

Alphaa.io - https://www.alphaa.io/home

Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people

In case you don’t know much about tokenization of assets and how that connects in the bigger picture of Web3 with loyalty programs, this episode is for you.

This week’s guest is Brett Hornung, Web3 Lead at Accenture.

Accenture, in case you didn’t know, has a Web3 division working on onboarding and providing solutions for other enterprises to enter Web3.

In my chat with Brett, we touch on:

• How does this division work

• The types of challenges these companies have entering Web3

• How traditional loyalty programs differ from tokenized loyalty programs

• Specific strategies these companies should consider to maximize the impact of these programs

• Industry trends

And more.

Get in touch:

Brett - https://www.linkedin.com/in/bretthornung/

Subscribe to his newsletter - https://web3simplified.ck.page/

Read his blog - https://medium.com/@hornung.brett

Happy Wednesday.

My guest this week is Jamie Parmenter.

Jamie now finds himself CEO at physical and digital NFT marketplace and agency RealNifty, leading a team of like-minded individuals in building a community for artists, creators, collectors, and those new to the fine art space. 

In this week's episode, we chat about * His journey with RealNifty * (personal) Branding for artists looking to get into the Web3 space * Phygital art as well as Web2 to Web3 onboarding of both artists and community members * Metaverse "parties" * Community building for this part of the industry

and obviously a lot more.

Get in touch:

Jamie - https://www.linkedin.com/in/jamieparmenter/

RealNifty - https://www.realnifty.xyz/

Hello everyone!

This weeks guest is Nadja Bester Co- founder of AdLunam Inc functioning as the world’s first gamified NFT integrated Web3 investment platform .

In our conversation we touch on:

* How, why and when to use a launchpad for your crypto project

* The evolution of communities, attention span and the reward system that can make all the difference

* The earn to-engage kind of system and its benefits

* Men vs Women in the Web3 space - patterns and behaviours

* Their startup investment program

* Her upcoming Web3-explained Netflix doc

And more.

Get in touch:

Nadja Bester - https://www.linkedin.com/in/nadjabester/

Adlunam - https://www.adlunam.cc/

Hello everyone and welcome to a new episode on OOO. This week's guest is Bryan DiSanto, Head of Brand and Communications and InfiniGods, a gaming studio. We touch on * Personal branding and how we got to a staggering 20 K followers on Twitter * Community building strategies and what helped them succeed at InfiniGods * Their go to market strategy for their 3 games that are about to be launched Get in touch: LinkedIn - https://www.linkedin.com/in/bryandisanto/ Twitter - https://twitter.com/brydisanto InfiniGods - https://twitter.com/InfiniGods or https://infinigods.com/

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠ ⁠Hello everyone, This week's guest is Eva Nevraj, Director of Growth at Persona3 - a Web3 ad network. Persona is web3's fastest-growing Ad network and is revolutionizing Web3 advertising through the power of on-chain data.  Through a curated network your ads will be matched to high quality Dapps allowing you to reach a targeted list of wallets.  Persona is running campaigns for some of the biggest web3 brands such as Paypal, Metamask, Immutable, Hashflow, Bitget and many more. I brought her on to chat about: * How does Web3 advertising different from Web2 * How Persona can help you reach Web3 native audiences * Why Web3 advertising converts better than Web2 * How and when to integrate ads in your marketing strategy * Who should use Web3 advertising and what for and more. Support the show here https://linktr.ee/supporttheooo Get in touch: Eva - https://twitter.com/evaintheverse Persona - https://persona3.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast/ Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ #web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast

Hello everyone. This week's guest is Andrew Sayles, founder and CEO of Coffee and Crypto.

Tune in to see how he started Crypto and Coffee, how he’s building his community, how he invests in startups, how many women are part of his community and more.

Get in touch:

Andrew Linkedin -https://www.linkedin.com/in/andrewsayles/

Andrew Twitter - https://twitter.com/CloseSomeSayles

Follow Coffee and Crypto - https://twitter.com/CandCEveryday

Play his game - monopoly.cafe

Hello everyone!

Spoiler alert: marketing for blockchain projects can be creative!

Wonder how?

Tune into today’s episode, featuring Mark Soares, Founder and CMO of Blokhaus and Carolyn Rogers, Head of Marketing from Blokhaus, talking about anything and everything blockchain marketing:

👩‍💻 From challenges for professionals in the space

📱 Choosing the right agency

💵 Blockchain for B2B

🖥️ Using AI in their work

🚀 Doing marketing for blockchain projects

+

all of those 17 questions you dropped on the LinkedIn comments section and wanted an answer to.

Get in touch:

Mark Soares: https://www.linkedin.com/in/markjsoares/

Carolyn Rogers: https://www.linkedin.com/in/carolynerogers/

Blokhaus: https://blokhaus.io/

Feedspot's list with top 50 podcasts in Web3 to listen to - https://blog.feedspot.com/web3_podcasts/?feedid=5517428

Hello everyone!

This is why, this week’s guest on is Lukas Macner - Growth Manager at AhoyConnect
We touch on:
🕺🏻 Why Web3 Marketers rave about them
📈 How to grow your user base
📚 How to create stickier and more exciting content…….. to get the people going!
‎️‍🔥 Use cases of what others are doing and what you could also replicate
👩‍💻 Differences between different types your audiences
And more.
Make sure to give it a follow and if you enjoy it drop 5 stars to help it reach more people. 

Get in touch:

Lukas - https://www.linkedin.com/in/lukasmacner/

Ahoy Connect - https://www.ahoyconnect.com/

Hello everyone.

This week's guest is Giancarlo Rios, Web3 marketing director and business development lead. With over 8 years experience in digital marketing with companies and agencies around the world. He’s worked with companies like Experian, Honey, Universal and more. Transitioning full-time in Web3 since 2021, he’s looking to continue to build his personal brand and apply his experience to building incredible products, services and communities.

He also hosts a weekly Twitter space that gains the attention of thousands of people a week covering all web3 current events.

In today's chat, we speak all about Web3 personal branding:

* the importance of personal branding in web3

* Different types of platform and what to use

* Growth tips and tricks

* Leveraging your personal brand to land jobs

* Marketing tools to use to continue your growth

Get in touch with Giancarlo:

LinkedIn: https://www.linkedin.com/in/giancarlo-rios-4b4883123

Twitter: https://twitter.com/GianTheRios

Tools he's mentioning: Lucky Trader, NFT inspect, Super Spaces.

One of my favourite guests  is Zack Deris, and I brought him in to talk about how he’s been building organic relationships on LinkedIn and landed over 300 clients.
We go over:
➡️ Personal brand building
➡️ How he builds organic relationships and what’s his process
➡️ His inbound and outbound lead gen process
➡️ Why and how he built his 100 community
➡️ What’s his deal with Exclusible
and more.

Get in touch with him:

Zack - https://www.linkedin.com/in/zdnft/

Hello everyone!

This week's gues is Kseniia - CMO at Premia Finance and Marketing & Strategy Mentor at Outlier Ventures and the Blox accelerators. With 9 years of experience in marketing across Web2 and Web3 projects, she focuses on creating and implementing efficient marketing strategies that bring brand awareness and drive product users via traditional and crypto-native marketing tactics.

In our chat we touch on :

* Web3 education

* What to look at when building your marketing team in Web3

* How to stand out as a Web3 marketer

* using PR in Web3

and more.

Get in touch:

Kseniia - https://www.linkedin.com/in/kseniia-baziian-98382652/

Web3 is full of Web3 consultants.
But do they know what they’re talking about?
This week's guest is Estefano Ramirez, CMO at VEMP GROUP Ltd, founder of TONSMA, growth advisor at DAH Fund & WalletPor, .and he is one of the most knowledgeable Web3 marketers I know.

We touch on multiple subjects of growth in the gaming industry and not only.

And to break it into parts, we speak about 3 major subject (with tons of examples)

• Token sales

• Collabs and partnerships. Does and dont’s

• KOL & influencer marketing how to(s)

Get in touch:

Estefano: https://www.linkedin.com/in/estefano-ramirez/

Vemp - https://www.linkedin.com/company/vemp-group-ltd/

TONSMA - https://www.linkedin.com/company/tonsma/

This week's episode is very exciting, as I didn't only bring a new DeFi project, but the agency that did the entire strategy and that's helped SafeYields launch.

We touch on 

• How and why they decided to work together
• Why they chose to launch on Arbitrum
• Branding and positioning
• Target audience & community growth
• As well as partnerships and collabs
• Future plans

Get in touch

SafeYields - https://www.safeyields.io

SafeYield's litepaper - https://www.safeyields.io/safeyields_litepaper.pdf

Filipe - https://www.linkedin.com/in/filipe-leonor-31b09b45/

Jiraiya- https://twitter.com/JiraiyaReal

Tailored Agency - https://www.tailored.agency

Hello everyone! 

Today's guest is Apurv Kaushal, co-founder and Chief Product Officer at Intract - a web3-native CRM and growth platform.

I invited him to have this chat because I love discovering Web3 native tools that can help marketers.

Why would our chat be of your interest? We touch on:

* What are the best tools Intract provides, how to use them and who is it for.
* Their growth marketers community and how you can be a part of it
* Marketing trends and what to keep and eye on.
* Campaigns they’ve worked on and their results
* Community growth and more.

Get in touch:

Apurv - https://www.linkedin.com/in/apurvkaushal/

Intract - https://www.intract.io/

Resources he's mentioning:

Web3 summary - https://www.producthunt.com/posts/web3-summary

Dune - https://dune.com/browse/dashboards

Hello everyone!

This week's episode is special because instead of bringing someone working for a company in the Web3 space, my guest is Chris Miller, the co-founder of Web3 software.

We talk about 

* What is Flaunt

* Why such software was needed in the space

* How can Web2 companies make good use of them

* Trends when it comes to o Web3 adoption in Web2 companies

and more. 

Connect with Chris Miller on

Flaunt - https://www.flaunt.xyz/

Twitter: https://twitter.com/flauntnft

LinkedIn https://www.linkedin.com/in/chris-miller-b105b848/

Chris's Twitter - https://twitter.com/chris_miller_31

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Mint the episode here - https://bit.ly/4aNWW2g

⁠Hello everyone,

This week's guest is Eunika Sot, Marketing Advisory Manager at  @OutlierVentures.

Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles.

Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise.

I brought her on to chat about:

* What is Outlier Ventures and how do their Base and Ascent accelerators work

* Challenges Web3 Startups face

* Go-to-Market Strategies for B2C and B2B Web3 startups

* Emerging trends

* Outlier Ventures's plan to start ahead of the emerging trends

and more.

A quick timestamp:

0:00 - Eunika's journey

7:03 - Outlier Ventures Accelerator

10:01 - Base Camp Program

11:50 - Wormhole Partnership

19:16 - Targeted lead engagement

29:03 - Managing work balance

38:56 - Understanding your audience

42:04 - Importance of storytelling and branding in Web3

45:10 - Lessons learned as a founder

48:41 - Web 3 Expectations

55:27 - Future of Metaverse Use Cases

58:29 - Apple Vision Pro

1:00:00 - Supporting Startups

1:08:25 - Managing Spam Levels

1:18:41 - Marketing Collaboration

1:20:47 - Staying Up-to-Date to emerging trends in Web3

Support the show here https://linktr.ee/supporttheooo

Get in touch:

Eunika - https://warpcast.com/eunika.eth

Outlier Ventures - https://outlierventures.io/

Follow us:

Twitter https://twitter.com/ooo_podcast

LinkedIn - https://www.linkedin.com/company/ooo-podcast/

Farcaster - https://warpcast.com/frogule

Alexandra - https://twitter.com/frogule

Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

#web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast

Today's episode is a special one, as well as my guest.

Her name is Monika Sviderskė and she is special for two reasons: she is the CMO of Lossless - a Web3 security company and she is also the mother of a 6-month-old. 

In our conversation we touch on several points:

* Hacks and vulnerabilities in Web3

* How companies and individuals can make good use of Lossless

* How to grow your community by 58 % organically, in 12 months

* Personal life and raising a 6-month-old X the life of a CMO

You can connect on:

Monika's LinkedIn - https://www.linkedin.com/in/monika-sviderske/

Lossless's Twitter: https://twitter.com/losslessdefi

Lossless LinkedIn: https://www.linkedin.com/company/losslessdefi/

Hello everyone.

In today's episode together with my guests, Lena Grundhoefer and Victoria Mariscal, founders of Zeitgeist, a Web3 Marketing agency, we dig into the world of NFTs and what they've learned after working with more than 14 NFT projects.

A quick summary:

* Do's and don'ts 

* Building a community around your NFT project

* Mistakes founders make when launching an NFT collection

* Examples of collections they've worked on

Get in touch:

Lena Grundhoefer z₃ - On LinkedIn https://www.linkedin.com/in/lenagrundhoefer/ or Twitter https://twitter.com/nftqu33n

Victoria Mariscal z₃ - https://www.linkedin.com/in/victoria-m-mariscal/

ZEITG3IST- https://zeitg3ist.com/

OOO on LinkedIn - https://www.linkedin.com/company/out-of-ordinary-podcast/

In this week's episode, I chat with Virtual Kenji, a Web3 content writer focusing his writing on DeFi. 

He switched from being a fashion photographer in the US to a Web3 writer living around the world. 

If you think it's too late to start doing this or don't know where to start, this episode is perfect as it walks you through the hows, the what you should know, the courses, the tips -basically everything you need to know as a beginner's tool kit.

Get in touch:

Virtual Kenji - https://twitter.com/VirtualKenji

Resources mentioned:

* Tweet hunter/ Hype fury

Typefully https://typefully.com/

Defi lama - https://defillama.com/

Bubble Maps: https://app.bubblemaps.io/eth/

Fungi alpha - https://twitter.com/FungiAlpha

Twitter writing - https://www.ship30for30.com/ 

Justin Welsh - The LinkedIn OS - https://www.justinwelsh.me/a/2147505019/yusHLTm2

Justin Welsh - The Content OS - https://www.justinwelsh.me/a/2147507660/yusHLTm2

Ariane Murphy is an OG in the Web3 space and is currently Fractional CMO at Forcefield, a Web3 agency attached to a Web3 VC Fund. She took the first Bitcoin company from the UK from private to public and is been around Web3 for about 5 years.

In this week's episode, we talk about

* What she's seeing in the marketing departments of the companies she's working with

* What marketing people should focus on in terms of industry knowledge

* What do startups struggle with and how the team at Forcefield can come in handy

* The case of a campaign they've worked on and what tactics they've used to reach 150 k users in only 8 weeks

* and last but not least, some resources for you to look into.

Get in touch:

Ariane Murphy: https://www.linkedin.com/in/arianemurphy/