Is your store getting tons of traffic but barely any sales? You’re not alone—90% of you said this is your biggest challenge. In this episode, I reveal why more visitors aren’t the answer and how focusing on your conversion rate can turn things around. If you’re tired of seeing high traffic numbers but low sales, this episode will give you the insights and strategies you need to finally make a change.

Discover practical steps to convert that traffic into paying customers and achieve the results you’ve been striving for. Tune in to the full episode and start transforming your online store today!

Ready to double your sales and triple your traffic in just 12 weeks?

Join Online Store Success™, my 12-week e-commerce group coaching program designed for online store owners who are struggling to make consistent sales. If you’ve got a good-looking website, some traffic, and great products but still wonder, ‘Where are the customers?’—this program is for you.

Don’t let another day go by without seeing the results you deserve.

>>Learn more and enrol today<<

Links:

Make profitable, predictable sales every day—join Online Store Success

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

When I first started my online fashion store, I was working full-time in the corporate world, juggling young kids, and living in the Middle East. It was a chaotic time, and I remember feeling like I was just throwing spaghetti at the wall, trying to see what would stick. But through all the trial and error, I eventually found the strategies that worked—and those are what I’m sharing with you in this two-part series.

Welcome back to Part 2 of our deep dive into scaling your online store! If you haven’t listened to Part 1 yet, I highly recommend you do because it lays the crucial foundations you need for success.

In this episode, I’m diving into the next steps: mastering traffic and conversions. These are the strategies that took my business from $10K months to $170K months. I’ll share what worked for me, giving you insights that can help you see real results in your own business.

Tune in to learn how you can supercharge your e-commerce growth, and if you missed last week’s episode, be sure to catch up on it!

Enrolments for my Online Store Success program open the first week of September. This program is designed to give you the tools, strategies, and support you need to scale your online store to new heights.

>>Get your name on the waitlist<<

So you don’t miss out on this opportunity to work closely with me and transform your business.

And I’ve got something special for you as well—join my FREE five-day challenge called e-Comm Traffic and Conversions! In this challenge, I’ll personally guide you through proven strategies to boost traffic and conversions for your online store. You’ll also have the chance to join live Q&A sessions where I’ll be answering your questions directly, and you’ll get to be part of a pop-up Facebook group for extra support and encouragement from a community of like-minded entrepreneurs.

>> Register your spot here and get ready to transform your online store! <<

I’m so excited to help you take these next steps—let’s do this together! 

Links:
Make profitable, predictable sales every day—join Online Store Success

Register for FREE - 5-day eComm Traffic and Conversion Challenge

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Episode Mentioned:
57. The 5 x Klaviyo automated flows every eCommerce business needs
87. How I Took My Business from $0k to $170k a Month Online - Part 1

I'm thrilled to share insights from my recent guest appearance on Sagar's podcast, Tweaking Tips for Shopify. In this episode, we delved into the journey of building a 7-figure fashion brand, drawing from my own experiences and lessons learned along the way.

During our conversation, we highlighted the pivotal moments and strategies that contributed to the growth and success of my fashion brand. From navigating the challenges of starting as a solo entrepreneur to scaling up into a thriving business, we discussed practical tips and actionable advice for fellow fashion entrepreneurs.

If you're passionate about fashion and eager to scale your brand, this episode is packed with valuable insights. We emphasised the importance of stepping into a leadership role as your business evolves, from being hands-on with every aspect to empowering your team and focusing on strategic growth.

Exciting news awaits! If you're eager to elevate your fashion brand and unlock new levels of success, I have something special just for you. Introducing the 7 Figure Scale Collective mastermind program, designed specifically for fashion entrepreneurs aiming to reach seven-figure milestones.

Join me on a transformative six-month journey where I'll personally guide you through my proven framework, the Lifestyle eCommerce Method. You'll receive personalised coaching, participate in group sessions, and gain access to a supportive community of like-minded individuals. Plus, you'll enjoy exclusive benefits such as access to all my online courses and VIP retreats, including an upcoming retreat in the picturesque Gold Coast, Queensland, scheduled for September!

If you're ready to join the journey of building a 7-figure fashion brand and unlock its full potential, I invite you to apply now. Visit the link in the description for more information, testimonials from past members, and to submit your application today.

Don't forget to leave me a review and rating on Apple Podcasts or Spotify.  It would mean the world to me!

Links:

Apply for the Mastermind program: https://courses.jodieminto.com/mastermind

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

When starting your own business, you have to do everything. You are the customer service team, the marketing department, the product development team, and the leadership team. 

You are the Chief Everything Officer—or the business gopher. If it’s got to be done, it’s you doing it.  

However, as your business starts to grow, you will find that you just can’t operate at that level anymore, and you will increasingly start to ‘drop the ball’, feel resentful toward your business, and toe the line with burnout.  

If you feel like one more task or responsibility might make you implode, today’s episode is for you.

Stepping into a leadership position in your business, though, takes new skills.  Skills that can feel super uncomfortable, like managing people, increasing your monthly expenses, handing over control… 

If you and your business are ready to step up and start playing bigger, then today’s episode is for you. Today, I will show you how you can start stepping into the CEO role of your business and stop doing absolutely everything. 

If you are ready to fully step into the CEO role of your business now that sales have grown and would like support in doing so with me in your corner, I’m excited to let you know that applications for my mastermind are now open.

The 7 Figure Scale Collective is my Boutique Mastermind For Lifestyle e-commerce Brands To Scale to 7 Figures.

This 6-month program guides you through my signature framework,  ‘The Lifestyle eCommerce Method’ where I coach you through the steps and strategies required to scale your online sales.

This high-touch coaching program includes 1:1 calls with me, weekly small group calls, a supportive community, and so much more. My Masterminders get access to ALL my online courses and an invitation to my VIP face-to-face retreats (we have one booked for the Gold Coast, Qld, in September)!

If you are already earning $100k in revenue a year in your fashion or lifestyle online store, I invite you to apply. I’d love to help you scale your sales and step into your role as CEO.

Click here to learn more, see our members' case studies, and apply.

Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!

Links:

Apply for the Mastermind program:  Mastermind program,

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

On today's episode of Online Store Success, I chat with Louise Carter, the owner of Baby Luno, who shares her incredible journey of building a multi-six-figure business with a single hero product.

Louise began by reselling other brands’ baby products but found her true success by developing her own Nordic Foot Muff Pram Liners. Inspired by her Swedish background and driven by her own experiences as a mum, Louise created a uniquely designed foot muff suited to Australian climates.

Louise credits her success to a combination of her background in online marketing and the support she received from my eCommerce Academy (thank you, Louise!).

Her favourite part of running her business is developing new designs and seeing her products out in the wild. Louise advises aspiring entrepreneurs to keep innovating and leveraging online marketing strategies.

Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment. 

Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!

Links:

Apply for the Mastermind program:  https://courses.jodieminto.com/mastermind

 Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Feeling overwhelmed with your Facebook ads for your eCommerce store?

Meta (Facebook and Instagram) advertising is one of the quickest ways to scale your traffic and sales for your online fashion or lifestyle store around, but they require dedication and constant re-learning. 

Today, I'm going to unpack the five biggest Facebook ad mistakes I see e-commerce business owners make over and over again, and I'll guide you on how to avoid them.

From unrealistic expectations to outdated strategies, I’ve got tips and insights that will prevent common pitfalls and enhance your ad performance and profitability.

Whether you're a seasoned advertiser or just starting out, this episode promises to provide valuable lessons to help you get the most out of your Facebook ad campaigns.

Let's dive in!

Want my help scaling your sales with the power of Facebook ads? Check out my Mastermind program, which is currently open for enrolment. 

Don't forget to leave me a review and rating on Apple Podcasts or Shopify.  It would mean the world to me!

Links:

Apply for the Mastermind program:  Mastermind program,

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Is your marketing messaging not quite hitting the mark? Are you finding it increasingly difficult to have your e-commerce store and products stand out from the crowd? If so, this episode is for you.

Tune in and discover how you can refine your marketing messaging so that selling your products online becomes easier, and when potential customers come across you, they immediately know that your brand is for them.

In this episode, I share 3 helpful tips to refine your marketing messaging so you can scale your online sales for your e-commerce fashion or lifestyle brand.

And remember, if you like what you hear, I'd be so grateful if you could leave me a review and rating on Spotify or Apple Podcasts. Your reviews make my day and help others find my podcast, too.

Enjoy.

Links:

Put your name on the waitlist for the next round of Online Store Success: https://courses.jodieminto.com/online-store-success

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/

A helpful link on how to craft your USP:

https://www.shopify.com/au/blog/unique-selling-proposition

On this episode of the Online Store Success podcast, I have a delightful conversation with Michelle from Outsourcing Crew, sharing her journey from Manila to becoming a pivotal figure in the virtual assistant (VA) industry.

Michelle discusses her experiences working across different countries and how this shaped her business acumen in the outsourcing industry. She talks about starting her agency as a side hustle and eventually transitioning to full-time during the COVID-19 pandemic when she was stuck in the Philippines.

Michelle shares with us how to get started with a VA and the first three tasks you should outsource. 

Follow Michelle and her team here:

Instagram: www.instagram.com/outsourcingcrew/

Facebook: www.facebook.com/theoutsourcingcrew

Website: www.outsourcingcrew.com

Visit the full podcast episode page here: jodieminto.com/podcast

Visit my full website here: jodieminto.com

On this episode of Online Store Success, we're joined by Egidia of GiGi and Co to talk about her transition from a passion for fashion to an online business success story.

Egidia recounts her early challenges and her strategic move to Shopify, which facilitated her brand's growth amidst the evolving retail landscape. She also shares the pros and cons of selling other brands and the excitement behind launching her own label, "GiGi.

Balancing work with family is a major theme, revealing the realities of entrepreneurial life. On the unfavored aspects of business ownership, particularly in digital marketing, yet Egidia emphasizes the value of mentorship and coaching in overcoming these hurdles.

Follow Egidia's elegant and everyday fashion journey at Gigi and Co here:

Instagram

Facebook

Website

Visit the full podcast episode page here

Visit my full website here

Learn about the program Egidia did with me here. Online Store Success

On today's episode of Online Store Success, I chat with Rosie, the owner of The Happy Folk, who shares her success story selling on Etsy.

She started by making her own body scrubs and candles and eventually expanded to gift boxes. Rosie found success on Etsy, primarily selling to customers in Australia.

She credits her success to her creativity and the support she received in my Online Store Success course (thank you, Rosie!)

Rosie's favourite part of running her business is making candles and putting together gift boxes. She advises aspiring entrepreneurs to keep trying and be patient.

Follow Rosie at The Happy Folk here:

Etsy store 

Website

Instagram 

Visit the full podcast episode page here: 

Visit my full website here:

Learn about the program Rosie did with me here. Online Store Success

Are you ready to step up your business game and take a walk in the shoes of a true industry innovator?

This week I chat with a long term Mastermind client of mine Jane Robertson, the founder of Millwoods Shoes, and uncover the strides and struggles of building a successful e-commerce brand, while juggling droughts, farm life, young children and huge business pivots.

This conversation doesn't just skim the surface but dives deep into what it really takes to grow a million-dollar brand, the mechanics of managing an online store, and how to make pivotal decisions that could make or break a business.

Tune in; this episode is not to be missed.

Follow Millwoods Shoes here https://www.instagram.com/millwoods/

Take a look at the new collection of beautiful women's shoes here: https://millwoods.com.au/

Find out more about my Mastermind here: https://jodieminto.com/vip-mastermind

And find out more about my other programs here: https://jodieminto.com/work-with-me

Today on Online Store Success, I'm interviewing the beautiful Danielle Millar from The Glow Know.

Danielle's business model is not one I encounter very often. It is a clever hybrid of a direct-selling business and her own brand, incorporating online and face-to-face events and services.  

In Danielle's words, "Most people don’t really know much about the direct selling/MLM industry. This kind of conversation usually gets brushed off by comments like ‘that doesn’t really work’, or ‘so and so tried that and got nowhere’." and today we unpack how Danielle has carved out a successful business for herself in a difficult and controversial industry. 

Tune in to listen to Danielle's story. 

About Danielle:

Danielle has influenced thousands of women and turned over/generated millions of dollars through her Nutrimetics business, which she started nearly 15 years ago with almost $0 outlay. Central Coast Mum of 2 not online runs a successful nutrimetics business here in Australia, she does most of it online, using free organic strategies and now teaches others women to do the same.

https://theglowknow.com.au/

https://www.instagram.com/theglowknow/

https://www.facebook.com/theglowknow

Links: 

View the full podcast page here:

Find out about my courses here:

Connect with me on Instagram here. 

I'm often asked how I took my fashion brand from weekend market stalls to over $1.3m a year online and what the one thing was that moved the needle, but the truth is it took many things, not one singular thing.

It was a messy ride and took lots of throwing the proverbial 'spaghetti at the wall' to see what stuck. But with time, I realised there were a number of key factors that helped me scale not only my own online store to seven figures but also the same factors that helped my clients scale their stores.

Over the next two episodes, I'm sharing with you the exact steps I took and now take my students and clients through to find success online.

Tune in to get the first steps you need for scaling your e-commerce business today, and don't forget to come back next week for the exciting conclusion where I’ll be discussing traffic and conversions, and how mastering these can skyrocket your business growth.

If you're ready to take your online store to the next level, I’ve got something special for you.

Join me for a FREE 5-day eCom Traffic and Conversions Challenge! where I’ll guide you step by step on how to increase traffic and conversions for your online store. There will be live Q&A sessions, and you'll get access to a pop-up Facebook group where the challenge will take place.

>> Register your spot here and get ready to transform your online store! <<

Links:

Register for FREE - 5-day eComm Traffic and Conversion Challenge

Have me inside your Facebook ads account: Apply for the Mastermind program

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Episode Mentioned:
57. The 5 x Klaviyo automated flows every eCommerce business needs

Today, I'm hitting you with a really tough question. 

Is it possible you are focusing on the wrong thing in your business right now? And when I say the wrong thing, maybe you don't even realize it's the wrong thing. Maybe you have gone all in on this one particular area, and you're spending all of your time and efforts there, but it's not the thing that actually brings in the sales in your business. 

In today's episode I'm going to share with you some of those things that are nice to have but don't necessarily result in sales. And after all, as an online store owner, it's all about sales.

Stick with me as I unpack this some more and figure out whether or not you are perhaps focusing on the wrong things in your business right now.

Online Store Success is open for enrolment!

Launched your online store, but is it crickets? Little traffic and even fewer sales?

Wondering if your online store is ever going to work?

Feeling like you are throwing good money after bad to grow your online store?

Wondering where all the customers are in your online store?

Go from clueless to confident with my step-by-step, easy, intimate e-commerce coaching program.

Take a look at Online Store Success - a 12-week, step-by-step guide to building and scaling your online store - minus the overwhelm.

www.onilnestoresuccess.com

Join my free upcoming training webinar, The 5 Big mistakes people make when they launch their online store (and how to avoid them). Register your place here: 

See my full website here: 

Let's connect on Instagram here:

See you next week!

When I started my very first online store, I only had one customer:

My mum. 

(I was SO embarrassed. I had spent thousands on inventory and marketing... all down the drain!)

Then I went back to the drawing board and launched iland co. — which became a 7-figure business.

Why did iland co. succeed? Because I got really, really good at 6 things, tune in and hear what they are.

Interested in joining Online Store Success? 

Join the waitlist / next round here.  

www.onlinestoresuccess.com

Enrolment opens up on 15th March (and we start on 2nd of April just after easter). 

Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year. 

Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.

Who is it for?

• You’re launching an online store soon and want to make sales from day one.
• You’ve already launched but need a better strategy that actually generates sales.
• You’re feeling overwhelmed about what you should do to increase sales and hit that $100k per year in revenue online. 
• You’re ready to take the next step to realise your business dr

Wan tot Join the free training happening from 12th March here:

FREE 6-Figure Secrets Training Series

Learn how to crack the code of eCommerce success and scale your online store to $100K and beyond.

Register your free place here: 

In this power-packed, 4 x part workshop series, you will learn:⁠
⁠
1️⃣ Why your products (or prices) aren’t the problem (and what you need to focus on instead).⁠
⁠
2️⃣ The REAL problem stopping you from scaling your sales⁠
⁠
3️⃣ 3 x ways to make more sales in the next 7 days⁠
⁠
4️⃣ Learn the 6-figure secrets to scaling your online store to 6-figures and beyond (plus steal the exact roadmap I used to build my 7-figure online store).⁠

Links: 

View the full podcast page here:

Find out about my courses here:

Connect with me on Instagram here. 
⁠
See you next week!

Do you really need a business ‘strategy for your small business?

I know how sexy the notion of a ‘strategy’ is. It sounds like a magical scroll showing you how easy it is to go from A to Z in just a few easy steps.

A quick Google search tells me:

A business strategy is the set of strategic initiatives a company pursues to create value for the organisation and its stakeholders and gain a competitive advantage in the market. This strategy is crucial to a company's success and is needed before any goods or services are produced or delivered.

According to Harvard Business School Online's Business Strategy course, an effective strategy is built around three key questions:

How can my business create value for customers?
How can my business create value for employees?
How can my business create value by collaborating with suppliers?

Many promising business initiatives don’t come to fruition because the company failed to build its strategy around value creation. Creativity is important in business, but a company won't last without prioritising value.

Does this sound relatable to a small business?

Not at all.

Strategies are often lofty. And they often need a team to implement them.

For small business owners who might be the only person in the business, an overly optimistic business strategy can be exciting initially but quickly becomes overwhelming and unachievable.

Tune in to hear my thoughts on 'Strategy' and what I believe you need instead.

Links: 

Join the Online Store Success waitlist here:

https://onlinestoresuccess.com/

Episode 59: Four growth strategies to scale your e-commerce business. 

Episode 60: Build your business plan for the year ahead. 

View the full podcast page here:

Are you feeling like your business might be stuck in a rut? 

Energy flows where attention goes, and if you are feeling a bit ‘meh’ with your business, chances are your motivation has been waived, and your sales have dropped off, just adding to that flat feeling.

If you have recently asked yourself, ‘Is this business ever going to work?’, ‘Should I give up?’ or ‘Maybe I should go back to my day job’, then this episode is for you.

If you need help getting out of that rut and need someone to bounce ideas off, be sure to, put your name on the waitlist for Online Store Success.  

Enrolment opens up on 15th March (and we start on 2nd of April just after easter). 

Online Store Success is my signature, 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year. 

Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need.

Who is it for?

• You’re launching an online store soon and want to make sales from day one.
• You’ve already launched but need a better strategy that actually generates sales.
• You’re feeling overwhelmed about what you should do to increase sales and hit that $100k per year in revenue online. 
• You’re ready to take the next step to realise your business dreams.

Put your name on the waitlist here:

https://jodieminto.com/online-store-success 

See my full website here: 

Let's connect on Instagram here:

See you next week!

I understand that you might not be ready to start running paid ads, and that’s ok.  You can certainly utilise organic marketing methods to drive traffic and sales to your online store.

The thing is, what you won’t spend on ads, you will spend time showing up on social media.  If you are a bit lazy like me (or time-poor), organic socials can feel time-consuming.  But where attention goes, energy flows, so if you do not want to spend on ads, here are tune in and hear my top tips on turning your followers into customers.

If you need help developing your organic social media plan and advice on working with influencers, put your name on the waitlist for online store success.  

Enrolment opens on 15th March (and we start on 2nd of April just after easter). 

What is it? 

A 12-week group coaching program for Online Store business owners looking to launch or scale their sales to $100k a year. 

Online Store Success provides a proven roadmap to triple your traffic and skyrocket your sales, whether you are about to launch your online store, or have been in the game for many years but not making the sales you need. 

Put your name on the waitlist here:

https://jodieminto.com/online-store-success

Who is it for?

• You’re launching an online store soon and want to make sales from day one.
• You’ve already launched but need a better strategy that actually generates sales.
• You’re feeling overwhelmed about what you should do to increase sales and hit that $100k per year in revenue online. 
• You’re ready to take the next step to realise your business dreams.

Put your name on the waitlist here:

https://jodieminto.com/online-store-success

Are you tired of struggling to make your Facebook and Instagram ads work for your online business? Do you find yourself spending money on ads that just don't bring in the results you're hoping for? If so, I've got some exciting news for you!

Today I share all the details about the eComm Ads Academy, a dedicated Facebook and Instagram ads course for online product-based businesses. This is your chance to join me for twelve weeks of expert coaching, guidance, and support to help you confidently and profitably manage your ad campaigns.

During the program, you'll have access to weekly group calls, an online learning hub with over 50 video lessons and tutorials, guest expert master classes, and a dedicated Facebook group for collaboration with other students. You'll also get personalized feedback on your ad campaigns, as well as access to resources such as calculators, cheat sheets, and dashboards to help you succeed.

The outcomes from previous students have been incredible, with businesses seeing significant growth in sales within a short period of time. Whether you're struggling to reach your sales goals, or you want to scale your business to new heights, Ecom Ads Academy is designed to equip you with the skills and insights you need to succeed.

I understand the challenges of running an ecommerce business, and I'm committed to helping you navigate the complexities of Facebook and Instagram advertising. With a background in building a seven-figure fashion business and being certified by Meta as a paid ad specialist, I bring real-world experience and expertise to the table.

If you're ready to take the leap and invest in upskilling your expertise when it comes to Facebook and Instagram ads, I encourage you to check out Ecom Ads Academy. The next round starts on Monday, February 19, and spaces are limited.

If you have any questions or want to learn more about the program, feel free to reach out to me directly. You can DM me on Instagram or Facebook at @iamjodieminto.

Don't miss this opportunity to transform your ad strategy and set your business up for success. Join me inside eComm Ads Academy and let's work together towards achieving your business goals.

To learn more and secure your spot, visit www.ecommadsacademy.com

Here's to levelling up your ad game and growing your business!

Join this round of eComm Ads Academy today here. 

See my full website here: 

Let's connect on Instagram here:

See you next week!

Welcome to this week episode of Online Store Success.

Today, I’m chatting with you about how to ditch your expensive ads manager or agency for good, take back the reins of your ads, and increase your bottom line.

For many business owners, outsourcing their Facebook ad management is an expensive and frustrating experience. We hope these experts will get better results than we can, that they will treat your campaigns with the same amount of attention we do, and understand your business inside and out.

But the exact opposite happens for most e-commerce founders I speak to. Results tank, you can barely get hold of your ads manager (the agency junior whom your account was handed too because you aren’t considered a ‘big spender’, and your bank account dwindles right before your ads. The most frustrating part? When you get your monthly report from the agency telling you how great your ads are doing when you know for a fact they are not.

But it’s not all doom and gloom. In fact, I’m here to let you know it’s never been easier to manage your ads yourself in 2024. Tune in, and let’s go.

Links and References: 

Register your place for Ads Boost Bootcamp. My FREE 4 x day online training event starts on 13th February.

Join my free 4 x day Facebook Ad Challenge starting in February 2024.

eComm Ads Academy Waitlist - Doors open for enrolment on 14th Feb. 2024

Visit My Website:

Other helpful episodes: 

Episode 33. THE most important button to click when building your Facebook Ads 

Are you struggling to get the sales you need on your online store each day? 😭  Worried it could be your products, your prices, or your website that is broken?  

After 7+ years of coaching eCommerce clients, when a founder isn’t getting the sales they need, we can usually categorise a lack of results into two areas - a traffic problem (or lack of) or a conversion problem (traffic isn’t buying)

In this episode, I will share how you can figure out what’s going on in your business, how to self-diagnose whether you have a traffic or conversion problem, and where to focus your efforts to scale your traffic and sales. 

Links and References: 

Register your place for Ads Boost Bootcamp. My FREE 4 x day online training event starts on 13th February.

Join my free 4 x day Facebook Ad Challenge starting in February 2024.

Episode 33. THE most important button to click when building your Facebook Ads 

Episode 57. The 5 x Klaviyo automated flows every eCommerce business needs

Online Store Success Waitlist - Coming back in March 2024

eComm Ads Academy Waitlist - Doors open for enrolment on 14th Feb. 2024

Visit My Website:

My 5 x Facebook Ad Predictions for 2024

Welcome back to the Online Store Success podcast, and welcome to season 3. 

Today, I'm sharing my top 5 predictions for Facebook ads for 2024.

There has been some good news regarding Facebook ad benchmarks in the past 12 months. The platform hasn’t become increasingly easier to navigate, machine learning continues to improve, and for many, costs have decreased (especially for those that have embraced best practices).  I believe we are in for a positive year as Meta advertisers.

Please tune in and hear why, as well as my top 5 x predictions for Facebook ads for 2024.

If you want to learn even more about Facebook ads for your ecommerce business, I’m thrilled to invite you to Ads Boost Bootcamp. A FREE 4 x day online training event is happening mid-February this year (so it's only a few weeks away, depending on when you are listening to this).

Join my free 4 x day Facebook Ad Challenge starting in February 2024.

https://courses.jodieminto.com/Facebook-Ads-4-day-challenge

Links:

Join my free 4 x day Facebook Ad Challenge starting in February 2024.

Episode 54. Creating Winning TikTok Ads

Visit My Website:

www.jodieminto.com

Today is part two of a two-part series where we map out your eCommerce strategies and plan for the upcoming year. 

In the last episode, I discussed four different Ansoff Matrix business growth strategies in the last episode.  If you haven't listened to it yet, be sure to go back and listen to it here (or episode 59.) 

Today, I’m chatting about HOW we implement our growth strategy by breaking down our tasks into four different categories - Profit, Products, Promotions and People. 

Don’t forget to download your free workbook for this 2-part podcast series here:
https://jodieminto.com/freebies

Tune in and have your workbook ready to map out your high-level business plan for 2024. 

Get your workbook here:
https://jodieminto.com/freebies

Register for my upcoming online masterclass here. https://courses.jodieminto.com/Scale_your_eCommerce_sales_with_Facebook_Ads

See the full podcast page, including the video here:
https://jodieminto.com/podcast/

Are you running Meta ads for your online business or e-commerce store and not sure when to turn them off? This episode will help answer that question!

Building and launching Facebook ads is one thing, but knowing when to turn them off is another.

Well, the answer isn't based on the length of time an ad has been running... it's all about the dollar spend.

Before we dive into those specifics, we need to first understand what your "goal cost per sale" is. How much are you willing to spend on Facebook ads to acquire one sale?

I share a simple way to calculate this for your own online store using your product's price point.

From here, we can then look at the right time to pull the plug on your ad campaign if it's not delivering the results you want.

Hint: you want to give Facebook the chance to optimise and learn, so ensuring you've spent at LEAST your goal cost per sale amount is key before making any decisions.

Tune into today's short and punchy episode to get all the specifics on how long to run your Facebook ad campaign, what to look for and how to make the call to switch it off.

Links:

Get instant access to One-Ad-Wonder here.

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Four Growth Strategies for your eCommerce business

As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead.

I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’. 

However, after 20 years in business, I’ve discovered that goals, plans, and structure are my best friends and help me stay on track, working on things that matter, vs. getting distracted.

So today, I want to help you (ok and me), get you thinking about what’s in store for your business next year. 

PLUS, I have a free workbook for you to download to map out your game plan.  Grab it at jodieminto.com/freebies

This episode is part 1 of a 2-part series to help you get ready for the year ahead, and today, I want to share with you four growth strategies you can use to scale your business in the new year.

I want to introduce you to the Ansoff Matrix Model.

The Ansoff Matrix provides us with easy-to-understand strategies to help us grow our business.

They include:

1. Market penetration
2. Market development
3. Product development
4. Diversification

Please tune in to hear exactly what they are and discover which is the best option for your business in the new year. 

Get your workbook here:
https://jodieminto.com/freebies

Register for my upcoming online masterclass here.

 https://courses.jodieminto.com/Scale_your_eCommerce_sales_with_Facebook_Ads

See the full podcast page, including the video here:
https://jodieminto.com/podcast/

Want to know the 3 x key ingredients of a successful Facebook or Instagram ad?  Listen to this episode where I break these down for you.

I also cover:

- Why I love Facebook ads so much including a real-life example of one of my students

- How to know if you are ready to implement paid Meta ads for your eCommerce business

- How much profit margins you need in order to run ads (without going broke)

As well of course the 3 most important factors to determining your success.

References:

Free downloadable guide: 7 Steps to Facebook Ads Success

One-Ad-Wonder - my $97 mini-course that teaches you the Facebook ads strategy you need to make your next 10 x sales 

Looking to scale with paid Facebook and Instagram ads with me inside your ads account? 

eComm Ads Academy is a 12-week, high-touch program that combines curriculum, community and coaching.

This program is dedicated to scaling your online sales through the power of Meta Ads.  It’s best suited to those who are making $5k in revenue a month or more and have the time and budget to allow a minimum of  $40 a day in advertising spend for the duration of the program.

It includes:

• Weekly live group coaching calls 
• Regular Facebook Ad account audits
• Me inside your Ads Manager 
• Comprehensive updated curriculum
• VIP private Facebook group

Check out eComm Ads Academy

https://courses.jodieminto.com/eComm-Ads-Academy

See the full episode page here: https://jodieminto.com/podcast/

Welcome to this episode of Online Store Success.

Today I’m speaking with Linda Thomas from Ashlinc Digital, an email marketing and Klaviyo expert.  We discuss the five email automated flows you need in your eCommerce business including what to say in them, when you should send them and how many emails each automated flow should include.

You don’t want to miss this episode.  Be sure to have a pen and paper ready - you will want to take notes!

A little about Linda:

Linda operates Ashlinc Digital with help from a small team of designers, developers, and a dynamic marketing assistant. Together, they bring their client's visions to life, whether it's creating new websites, crafting marketing automation systems, delivering direct-response copywriting, or formulating digital marketing strategies.

If you are interested in working with Linda, get in touch with her via the links below.

Links:

www.ashlincdigital.com 

Linda at Ashlinc Digital on Instagram

Linda Thomas | LinkedIn

Want MY help to scale your online store?

Take a look at my programs here. 

See today’s full episode page here: 

See you next week on Online Store Success.

Today I had the pleasure of chatting with Google Ads expert, Kaity Griffin from Sunday Digital. 

In this episode of Online Store Success, I ask Kaity all of your burning Google Ads questions for your eCommerce store including:

• The different types of Google campaigns best suited for eCommerce owners?
• What’s the easiest campaign for eCommerce founders to get started with Google ads?
• What daily budget suggestions when starting out?
• Frequent mistakes people make with Google Ads?
• Easy wins on Google Ads?
• Is it really possible to learn and manage our own Google ads?

Tune in to find out how to win with Google Ads for your eCommerce business. 

Want to work with Kaity?

Check out her programs below. 

Google Ads Bootcamp - Module one of her comprehensive course, offering a strong grasp of Google Ads essentials.

Free Keyword Series - An ideal starting point to comprehend the fundamentals of Google Ads

Profitable Promotion - The flagship course that equips you with the expertise to revolutionise your e-commerce advertising efforts.

* Please note Kaity has kindly offered a small affiliate discount via these links. 

More about Kaity:

Kaity Griffin is a Google Ads expert, trainer and systems geek

She is the Founder of https://kaitygriffin.com/ which offers client management under the agency arm of the business and online training for digital marketers and business owners.

Her signature program, Profitable Promotion has taught more than 800 students her exact framework for creating seriously profitable Google Ads using agency-level strategies. The waitlist is currently open for the mid-2024 cohort.

Ready to also win with Facebook Ads? Check out my courses below:

One-Ad-Wonder

Find out more about working with me and my other programs here. 

In today's episode, I am absolutely thrilled to welcome a very special guest, Stevie Dillon, who just happens to be my trusted business coach. Together, we're chatting about success, self-discovery, and the art of building a thriving business. Are you ready to join us?

My own journey has been quite the rollercoaster. I started off with a stint as a solicitor, I ventured into the ever-evolving landscape of marketing, and now I am ultimately finding my groove as a course coaching expert. In the podcast, we’re going to talk about the importance of making course corrections along the way, the magic of setting up systems, and how you can create your very own version of success. You'll get to hear about the a-ha moments that led to my most significant launch to date, which has been the culmination of seven years of relentless strategy fine-tuning.

Stevie and I will also be diving deep into the world of online courses and podcasting. We'll be sharing insider secrets on how to shine in a crowded market, focusing on the fundamental aspects of positioning, crafting compelling offers, and delivering the right message. Plus, we're going to chat about the amazing things you can do with data to make smart business decisions.

If you're on the journey of turning your skills into a valuable service or digital product, you won't want to miss this episode. Join us and find out how to keep your business in harmony with your core values. 

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Stevie is an ex Planning and Environment Solicitor turned Social Media coach turned course creator! She has been in business for six years, and her podcast the Lifestyle Business Sweet Spot has 1 million downloads and counting. Stevie has just launched www.lifestylebusiness.school, where she helps current and aspiring expertise-based founders to build online businesses to their version of the Lifestyle Business Sweet Spot.

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I am going to be opening the doors to my signature Facebook and Instagram Ads program, eComm Ads Academy, very soon.  Make sure you’re the first to know about it, join my waitlist now.

Welcome to another exciting episode of "Online Store Success" with me, your host Jodie Minto.

Today, I've got something special in store for you.  I recently had the opportunity to visit the TikTok office in Sydney and attended their launchpad training on TikTok ads. And let me tell you, it was eye-opening.

In this episode, I'll be sharing with you all the juicy details about TikTok ads: how they differ from Meta or Facebook and Instagram ads, their campaign best practices, and tips and tricks for success. 

So, if you're ready to add another marketing channel to your arsenal and tap into the huge potential of TikTok, then join me on this episode of "Online Store Success." Get ready to learn, get ready to be entertained, and get ready to boost your e-commerce success.

Want to know what's working in Facebook ads right now? Tune into this episode and discover what you need to 'unlearn' about running Meta ads and instead, what DOES work in a pos-IOS world.

Want to elevate your Facebook ads game?  Take a look at my self-study workshop series, One-Ad-Wonder.  It's only $147 for a limited time. 

Today, I want to talk about something that no one really talks about when it comes to working for yourself. It's that one ugly truth that can sneak up on you and leave you feeling lonely and isolated. Yep, we're diving into the topic of loneliness in entrepreneurship.

Now, I know what you might be thinking - "Wait, isn't working for yourself all about freedom, flexibility, and no annoying bosses?" Well, yes, it absolutely is. But along with the perks come some downsides, my friend. And loneliness is definitely one of them. Whether you're at home working alone or surrounded by a team, that feeling of being alone in the business can creep in and make you question everything. But fear not, because today I want to share some strategies on how to overcome this loneliness and build a supportive network around you.

So grab your favourite drink, get cozy, and let's dive into this important topic that no one really talks about. Because let's face it, entrepreneurship is a wild ride, and we all need a little support along the way. Are you ready? Let's do this!

Today I am going to uncover practical strategies to enhance your online store sales. Even amidst economic uncertainties, plenty of businesses are achieving remarkable success, and it's not by slashing prices or overloading their products. Instead, they're investing in effective marketing approaches that consistently drive traffic to their virtual stores.

Tune in and hear my three impactful techniques that can elevate your sales in just seven days, without any extra costs.

Traffic Strategy One: Amplify Your Social Media Presence

Utilise the power of social media to your advantage:

•  Share your business origin story and the driving force behind it.
•  Let your satisfied customers become your advocates, sharing their positive experiences.
•  Address potential concerns directly, emphasising your return policy or showcasing customer endorsements.

Traffic Strategy Two: Engage Your Warm Audience with Special Offers

Reach out to your existing audience:

•  Express gratitude by offering a $50 voucher as a token of appreciation.
•  Create a sense of urgency by reminding recipients of the limited-time nature of the voucher.
•  Give a final reminder to make use of the voucher before it expires.

Traffic Strategy Three: Enhance Your Product Descriptions

Revamp your product descriptions:

•  Highlight the transformative impact your products offer to potential customers.
•  Prioritise your products by presenting them as indispensable solutions.

Feeling excited to dive deeper into these strategies? I have great news for you! My Online Store Success program is open for a few more days.  We start August 21, so enrol now and unlock a wealth of insights to propel your sales journey forward. 

In today’s podcast we're unraveling the true challenge that's been holding you back from reaching your sales aspirations: it's all about traffic and conversions.

Last week we explored the myth surrounding your products and prices as potential sales obstacles.  So now, let's tackle the real elephant in the room: traffic. Without a consistent, targeted flow of visitors, your conversion goals will remain elusive. Think of traffic as the lifeblood of your eCommerce venture; without it, sales simply won't materialise.

But not all website visitors are created equal. Some are new, cold visitors, while others are warm, returning ones. The crucial question: how many visitors do you need daily? This hinges on your conversion rate. A typical eCommerce conversion rate is around 1%. That means, out of 100 targeted daily visitors, you might expect just one sale. Imagine aiming for $2,000 in daily sales; with a 1% conversion rate, you'd need a staggering 2,000 visitors daily.

So, how can you drive this traffic to your store? There are two main approaches:

•   Organic Traffic: This comes naturally through non-paid search engine results or organic social media posts. Think SEO optimisation, content-driven marketing, and engaging blog posts.
•   Paid Traffic: This involves visitors coming through paid advertising, like Facebook, Instagram, Google Ads, and more.

It's a smart strategy to combine both organic and paid traffic methods. If rapid traffic increase is your goal, paid strategies like Facebook and Instagram ads are your go-to solution.

For an in-depth analysis of your daily visitor needs, check out the helpful calculator I've designed: Website Visitor Calculator

Building a robust traffic strategy and optimising conversions are key aspects I dive into within the Online Store Success program.  The last round of Online Store Success for 2023 starts August 21.  Grab your spot while there are still places!

On today's episode, I discussed the common issues that might be costing you sales in your online store. Whether you're dealing with a lack of traffic or poor conversion rates, this episode is packed with insights and practical advice to help you troubleshoot and fix these problems.

I break down the two key areas that affect your sales: traffic and conversion rates. If you're struggling to get the sales you want, it's often due to one of these two factors. In this episode, I guide you through a self-audit process to determine if your primary issue is a traffic problem or a conversion problem.

Tune into today's episode to diagnose what's costing you sales and how you can fix it to scale up your online store successfully.

If you're eager to ramp up your marketing and drive more traffic to your store.

Join One-Ad-Wonder.  Get access to 3 x workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign. 

Links:

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Today we are diving deep into the heart of e-commerce success. Ever wondered why your products or prices might not be driving the sales you dream of? We often think that the problem lies within our products or the pricing. But guess what? That’s rarely the issue.

Before I continue summarising the episode, I want to let you know that I have spent the last few days running a live training program which ends tomorrow. Our main event, Learn the 6-figure secrets to scaling your online store to 6-figures and beyond will be live at 12pm AEST Thursday 10 August.  Join me to learn more about eCommerce success!

In this episode, we'll break down the barriers holding your sales back and uncover the real issues that deserve your attention. The economy might seem uncertain, but it's not the sole culprit behind sluggish sales. Remember Taylor Swift's concerts that sold out like hotcakes, despite any economic turmoil? That’s because effective positioning and marketing can create demand even in challenging times.

You know what's often the real issue? It's the lack of eyeballs on your products. Your website might be the best-kept secret, and that's where we need to start.

And then we need to talk about your brand's voice. Does it resonate with your product offerings? If not, we need to align them. And those marketing strategies you're using? They need to be consistent and effective. It's not about trying every trick in the book; it's about the right strategies tailored for your business.

We're entering the pivotal fourth quarter where e-commerce businesses make their biggest profits. This is your time to shine. So, whether you're considering starting an online store or taking your existing one to greater heights, now's the perfect moment.

Join Me in the Journey

Remember, I've been in this business for over two decades, and I've helped countless entrepreneurs achieve their e-commerce dreams. You're not alone on this journey. Tune in next week, as we unravel the mystery behind driving more eyeballs to your website.

And hey, if you're eager for more insights, don't miss my Six Figure Secrets Training. It's packed with practical strategies to elevate your store to the next level.

Welcome to this episode of Online Store Success.

Today I want to chat with you about the current economic situation and how it relates to small business owners like you.

I know it can feel really heavy and disheartening.

Tune in to today's episode to hear what you can do to not only reframe your mindset but still grow your business and sales during wobbly economic times.

Links: 

Join my free upcoming training - Learn the 6 Figure Secrets - how to crack the code of eComm Success

Register your place at the free training.

Also, pop your name on the waitlist for Online Store Success - doors open Thursday 10th August!  This round is set to be our BEST yet with LOADS of updated content including tons of updates to all things Facebook and Instagram ads, plus more guest speakers than you can poke a stick out.

Join the waitlist for Online Store Success

And take a look at all of my programs here: www.jodieminto.com

Chat next week!

Like it’s all doomed and you should just give up.

But I want to share this with you in order to help reframe your thinking because people ARE still spending.

Welcome to this episode of Online Store Success. Today we are chatting all things numbers - specifically the key metrics and numbers you need to check each month in order to gauge whether your business is on track, or if you need to course correct.

Tune in to hear about the key metrics you need to pay attention to for your eCommerce business overall as well as those specific to paid marketing activities.

Links:

Online Store Success - www.onlinestoresuccess.com

One-Ad-Wonder Workshop Series Mini-Course

I love Facebook and Instagram Ads. Some people call me a nerd, but I know first hand they can be a game-changer for accelerating the growth of your e-commerce store.

Ask any multiple figure 6 or 7 figure a year ecommerce business owner what their biggest driver of traffic and sales is and I’d put money down that they will tell you it’s via paid ads - particularly Facebook and Instagram ads.

Paid Social Media Ads are the number one lever you can pull in your business to scale your traffic and sales FAST.

People often say to me, right now I’m going to focus on:

Organic social media
SEO
Writing blog posts
Finding brand ambassadors
Learning Tiktok dance routines videos

And while all of these do help drive traffic to your website, they are a slow burn and require lots of time and effort to get traction.

If you want more traffic and sales NOW, the quickest and easiest way to do that is via Facebook and Instagram ads. You can literally ‘turn the tap on or off’ as you please and you will see instant results.

Paid Facebook and Instagram ads are one of the fastest ways to send traffic and sales to your online store.

Facebook ads allow you to:

Reach a new audience FAST
Build brand awareness and loyalty
Instantly increase your website traffic
Grow your email list and social media by following
Remind previous customers to come back for another visit.
Gives you SO much valuable data (even if you didn't make any sales from that campaign) as to who exactly is resonating and clicking on your ads.

PLUS despite all of the changes and all of the confusing mambo jumbo talk circling online, it’s actually easier than EVER to self-manage your ads yourself.

Gone are the days of needing complex funnels, and testing a gazillion interests against each other. The platform is simpler than ever, despite what you may have heard.

Tune in to today's episode to hear whether you are ready Facebook ads for your business, and how to bet my help with your ads.

What I cover in today's episode is just a little of what I teach inside of Online Store Success where we dive much deeper into using the power of paid Social Media ads.

In Online Store Success you will learn how to get started DIY'ing your Facebook and Instagram ads (and save thousands each month on agency fees).

You will learn everything from technical set-up to creating audiences, and how to build ads for both cold and warm audiences.

You will also learn the latest strategies as to what's working and what's not and how to create a paid traffic sales funnel for your store, AND  how to measure your results including knowing which ads to turn off and which to scale

Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep. Be sure to put your name on the waitlist at onlinestoresuccess.com or in the show notes.

See you next week when we chat about knowing your numbers, that is reading your analytics to

In the meantime, I’d be so grateful if you could share your favourite episode with a friend in business and leave me a review on your favourite listener app. Nothing makes my day more than seeing your beautiful reviews come through - so thank you!

Links:

Online Store Success - www.onlinestoresuccess.com

Google Chrome - Meta Pixel Helper

One-Ad-Wonder Workshop Series Mini-Course

Where, when and how to turn up on social media is often completely overwhelming for most small business owners.  It’s just another thing we have to do, added to a never-ending list of tasks we need to do to keep all the plates spinning and sales coming in.

Some folks love it - some loathe it.  Either way, it is fairly necessary for several reasons.

I’ve spoken before about how traffic is the lifeblood of an eCommerce business, and organic social media is an important part of that traffic formula.

While it’s just one marketing tactic that fits into our sales funnel, it’s an important one, as we spend SO much time on social media apps these days.  It makes sense to go where your potential customers are already spending time.  You are meeting them where they already are, giving them a chance to stalk you and even chat with you to get to know you more and decide if you the right business for them.

Digital marketing is all about reaching customers across different touchpoints and multiple times.  Social media allows us to do just this, reminding customers we still exist and hopefully popping up in their feeds regularly and consistently. 

Tune in to hear about:

- Why you need social media for your business

- Which platforms you need to be on

- What and how often to post

-What's working right now.

Want my help to build a strong organic social media strategy? Be sure to put your name on the waitlist for the next round of Online Store Success here

Learn more about uncovering who your ideal customer is on episode 42.

Welcome to this episode of Online Store Success. Today I’m chatting about Websites - a winning website that is! 

So what is a winning website? It’s one that is built to convert as many website visitors to customers as possible, on autopilot (while you sleep!). Can I get a ka-ching!

Your website is the equivalent of a brick-and-mortar shop front - first impressions are everything. And sometimes we are too close to our website to see the holes in it. 

We are more often than not looking inside the back end of Shopify / rather the public-facing website and we know exactly where everything is (because we put it there) and just assume everyone else will know too right (a bit like my husband's wardrobe…).

Think about shopping in person at your local shopping centre or mall. When you approach a new store for the first time, would you stick around for a long if there were boxes everywhere blocking your path?  If there were inches of dust in the window display, and cobwebs around, would you be willing to stay?  

How about if you have a question or want to try something on - what if there was no sales assistant there to help you?

We need to consider the user experience of our website visitors the same way you would if they were visiting you in real life.  That is, you need to make a great first impression and help guide them through your store in order to make a sale.

Now obviously we can’t do that as easily online, however, there are 10 crucial elements that will help you do that online in order to scale your business to a million-dollar-a-year eCommerce store like mine, iland co.

Tune into today's episode to hear exactly what these elements are.

Want my help in your business?

Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep.  Put your name on the waitlist today.  Enrolment opens in early August 2023. 

Welcome to this episode of Online Store Success.

In the last episode (episode 42 go back and have a listen if you missed it here) we talked about getting clear on WHAT your niche is, and WHO exactly your customer is. 

This week I’m talking about your brand and how it aligns with your niche and attracts your ideal customer (ideally). But sometimes we get it wrong...

In this episode, I chat about:

What exactly is a brand?

Why is it important?

How do you build one or refine an existing one?

What if your brand no longer fits your business, your customers or your products?

This is just a little of what I teach inside Online Store Success which is opening for enrolment in early August.

In Online Store Success we break this down even more and develop:

• Your brand identity
• Key messaging
• Your brand bible
• How to build an iconic brand with Kady O’Connell

Online Store Success is a game changer for eCommerce business owners needing to increase their sales, and pronto. It couples coaching, community and curriculum, giving you a roadmap to scale your traffic and make sales while you sleep. 

See you next week where we talk about how to build a winning website!

Welcome to this episode of Online Store Success.

Today we are going to chat about whether you might be missing out on loads of possible sales by missing the mark on pinpointing your niche and ideal customer.

Many businesses I see are trying to be everything to everyone in the hope more people will buy from them, and what happens is that no one actually resonates with the business or brand and the sales just don’t come.

So how do we figure out what our niche is and who our customers are? Tune in and find out.

Today’s episode just scratches the surface of what is covered in Online Store Success, which I’m thrilled to let you know is coming back in August this year!  This is the first time in over 18 months I’ve run this game-changing program that couples coaching, curriculum and coaching. 

Put your name on the waitlist here and be sure to look out for the upcoming launch events that are totally free!

Today I am sharing a cautionary tale about house painting.  No, I have not shifted my focus to become a renovation podcast!  Inside this house improvement story there is a lesson that relates to business.  Tune in to hear more.

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Four years ago, my husband loudly declared that he was going to paint the entire outside of our house.  Now this announcement had me perplexed because my husband is no house painter - he is a plumber!  And when I questioned whether this was a job he could, er even wanted to, achieve, he told me: “I am not paying somebody else to do this job when I am perfectly capable of doing it myself.” 

Can you relate to this way of thinking?  Have you ever decided to tackle a task that was not your skill set, just so you could save a few dollars?

Well, I probably don’t need to tell you how the house painting ended.  Let me just say - when my husband declared himself finished, there was still a lot of work left to do.  Now in fairness to my husband he is not a house painter.  He didn’t even have the tools to complete the job properly.  He had thought that, because he could open a tin of paint, he could complete the work.  And by the end of the process he was wishing he had never begun!

How many times do we take on projects in our business that we are not equipped for,  or don’t even have the time for?

This happens so often with social media campaigns.  Are you guilty of trying to run your own social media campaign and finding it fall flat on its face?  Do you have a friend who tells you social media ads are a waste of money because they tried it once and it didn’t work?

If this sounds like you, I have the perfect solution.  I have a number of workshop and coaching programs that will equip you with the proper tools and knowledge you need to be able to run your own social media ad campaigns.

One-Ad-Wonder

A three-part self-study program that will help you get started, or dust the cobwebs off your existing campaign.  Priced at just $147 this is a great, affordable package to get you started on the spot.

*****

Need a little more help?  I have an exciting new package to offer.

FB & Insta Set Up Package

I will spend a day in your ad manager getting everything created and configured just right for a successful campaign.  At the end of the package, I will give you a comprehensive handover with video instructions, how-to’s, and the ability to duplicate the ads I have created for you.

I am heavily discounting this program because it is brand new and I want to help as many businesses as possible.  I will be offering this package from now until mid-July, so there is a limited time to arrange your booking.  Make sure you get in early and don’t miss out!

*****

My other programs:

eComm Ads Academy is a 12 week coaching program where I work inside your Meta Ad Manager and walk through your entire ad campaign.  I am just finishing up a round of eComm Ads Academy and will be running it again sometime toward the end of this year or early next year.  Pop your name on the waitlist to be the first to find out when doors open.

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FB & Insta Ad Management Packages: For those of you who need to fully outsource your social media ad campaigns, my ongoing maintenance package is the right solution for you.  

Today I’m chatting with a friend and also a mentor of mine, the infamous Kate Toon!

Kate is a powerhouse in her own right, is known as the ‘Beyonce’ of the SEO world, a digital marketing coach, Copywriter, Author, Bumfluencer, Mum, partner, 7-figure business owner, and downright great human. 

Kate helps business owners build a successful, profitable, and enjoyable business. Using smart, creative, simple digital marketing tactics.

Kate’s about to embark on a book tour in major cities around the country and I’m honoured to be interviewing Kate at her Central Coast launch party, Friday 23rd June.  If you haven’t got your tickets yet, but sure to do so today before they sell out via the link in the show notes.

In this episode, Kate and I get serious about the reality of running a business, raising small humans, maintaining healthy relationships, keeping up with the laundry, and the truth of existential crisis.  (How did we fit this all into 30 minutes?!)

It’s true, Kate is a powerhouse, but she is honest to admit that she doesn’t even try to do it all alone.  She has a team.  Because we don’t need to burn ourselves into the ground in order to run a successful business.  Kate and I have both experienced small and scaled businesses and we reflect on the changes in business practice and profit margins when income grows.  

We talk about healthy profit margins, how to balance work and housework, and we dispel the myth of working-from-home as being liberation.  We even break down the complexities of marriage and gender roles.  This is an episode you don’t want to miss!

If your business is just starting out, is ready to scale, or you are already soaring - you will find sage advice, comfort, and familiarity in this podcast episode.  Join us now.  (And don’t forget to pre-order Kate’s book here: https://www.katetoon.com/writing/books/six-figures-in-school-hours/

Get your copy of Kate’s book here: https://www.katetoon.com/product/six-figures-in-school-hours-book/

Get your ticket to the launch party in your area here: https://www.eventbrite.com/o/kate-toon-62783287013

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Grab your free calculator here: https://courses.jodieminto.com/calculator

Buy One-Ad-Wonder here: https://courses.jodieminto.com/ads-with-jodie

And take a look at all of my programs here: www.jodieminto.com

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Hello and welcome to this episode of Online Store Success with me, Jodie Minto.

Today, I will discuss the five most common mistakes I see when people use Facebook and Instagram ads for their e-commerce businesses. 

I'm all for scaling your traffic and sales to your online store through the power of paid ads... BUT... you need to make sure you have the overall strategy set, understand which buttons and options to select, and how to measure your results.

Managing your own paid ads is so doable now with so much AI and automation in the mix, but there is still definitely an art and science to it.

Tune into today's episode to learn the 5 x most common e-commerce Facebook ad mistakes AND how to avoid them.

Want to learn even more about running paid Meta ads for your online store?

Join One Ad Wonder!

Get access to 3 workshops dedicated to teaching you how to bring in your next 10 sales using the simplest Facebook ad campaign. 

Links:

Apply for the Mastermind program: (Have me inside your Facebook ads account!)

Visit the full podcast page here: https://jodieminto.com/podcast/

Visit my full website: https://jodieminto.com/

Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Are you struggling to get the sales you need on your online store each day? 😭 

Worried it could be your products, your prices, or your website that is broken?  After 6+ years of coaching eCommerce clients, my guess is you have a traffic problem and that your products, prices and website are fine! More often than not, a lack of consistent, quality daily visits (traffic) is the problem.

Today, I’m unpacking how you can get clear on EXACTLY how much traffic you need each day to meet your sales goals.  Let’s get started.

After 6+ years of coaching other online store owners AND running my own eComm store for 9 years, I know that traffic, aka website visitors, is an online store's lifeblood.  No traffic = no sales; it’s as simple as that.

But not all traffic is the same.  There is cold traffic versus warm traffic, higher quality traffic that comes from organic searches, recommendations or returning customers, and lesser quality traffic that might come from a ‘traffic’ campaign in Facebook or a bot (the horror!).

But lack of traffic is more often than not the biggest challenge online store owners face BUT they don’t always realise it’s their biggest issue.  Online store owners often assume it’s their products, prices, website or a thousand other things 

So, how much traffic do YOU need each day to meet your sales goals?

Well, that depends on a few factors.

What is your average order value? 

What is your average conversion rate?

And HOW much sales/revenue do you want to make each day?

These metrics will guide you as to how many daily visitors you need.

Tune in to hear exactly how many website visitors you need a day.

Grab my free traffic calculator here:
https://courses.jodieminto.com/calculator

38. Are you focusing on the wrong thing in your marketing?

Welcome to this episode of Online Store Success. Today I’m chatting about focus, particularly where you're focusing most in your marketing efforts.

You see after 6.5 years of coaching eCommerce clients AND building and scaling my own online 7-figure fashion business I’ve learnt much about marketing and common pitfalls we find ourselves in as small business owners.

There’s one huge pitfall I see (and have landed in myself many a time) that I see time and time again.

And this pitfall costs us customers, sales, time and frustration.

Because if we are doing this one thing wrong, it will drastically affect the success of our marketing efforts (and business).

It’s something that I can confidently say we’ve all been guilty of doing at some stage in our business.

So what is it you ask?  Tune in and found out!

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I hope you found this episode helpful and that you will think of me next time you go to write your marketing copy.

This is just one small snippet of what I teach in my program, Online Store Success which is coming back VERY soon.

Online Store Success is my 12-week program that shows you how to Build and Scale a magnetic eCommerce store that makes sales 24/7 (without the overwhelm).

Put your name on the waitlist here: https://jodieminto.com/online-store-success

And take a look at all of my programs here: www.jodieminto.com

OR TUNE IN: APPLE PODCASTS | SPOTIFY | GOOGLE PLAY

Welcome to this episode of Online Store Success. Today I’m chatting about 5 x things you can do in order to stay positive, stay profitable and have your business still ticking along during difficult times.

I know you’ve seen the news where it’s mostly all doom and gloom including the cost of living crisis and increasing interest rates which can make us want to completely throw out our business because everything feels heavy and people aren’t spending.

But I want to let you know that people ARE STILL definitely spending.  I see it day after day in my student's businesses and I know I’m still personally spending (and yes I most certainly do have a mortgage!).

I want to reassure you that despite the news headlines click-baiting us at every chance they can, we don’t have to buy into it.  And while yes things are tough for many people right now, there are things we can do to remain both positive and profitable in business.

Tune into the episode to hear my 5 ways to stay positive and profitable during an economic downturn today.

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Tune into today's episode where I interview Emma Egel from Forever Dolls.

We chat about how Emma went from a high-pressured corporate compliance gig to an online doll business doing $200k in months! But it wasn't always easy and at one stage Emma had 300 dolls stored in her linen cupboard that she was about to donate to charity...Tune in to hear the full episode here.

Take a look at Forever Dolls' stunning website, branding AND dolls here:

https://foreverdolls.com.au/

https://www.instagram.com/foreverdollsclub/

One thing Emma shared was that Facebook and Instagram ads are still the biggest drivers of traffic and sales to her online store. And I appreciate I sound like a broken record when I sing the praises of Meta advertising, but that's how powerful it can be for your business.

If you are ready to take the reins and master your Facebook ads this year, my eComm Ads Academy coaching program is open for enrolment, but I have space for only 4 more! 

Wouldn't it be amazing to have your own coach inside your Ad Manager account helping you tweak #allthethings so your sales can skyrocket?

That is exactly what you will get in my exclusive 12-week Facebook and Instagram Ad coaching program, eComm Ads Academy!

The benefit for you 

🙌 You will be coached and guided to master Facebook and Instagram ads to skyrocket your eCommerce sales and business.

🙌 We run ads live through the program and I personally wriggle inside your Meta account and work through what's working, and what's not.

🙌 You get expert attention to detail without the risk of wasting thousands on an agency that doesn't deliver. 

🙌 By the end of 10 weeks together you’ll feel so confident in managing your Facebook ads, your friends will start asking you for advice.

I hope I will see you there!

References and links mentioned in the show:

Work with me inside of eComm Ads Academy here. 

Shop Forever Dolls Here

Follow Forever Dolls here:

See the full episode page here: