The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
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Données mises à jour le 14/07/2026
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EP154: The Three Roles Every Medical Clinic Owner Must Master - And Why Most Surgeons Get Stuck as Technicians | Online Marketing For Doctors
Épisode 155
dimanche 22 mars 2026 • Durée 14:48
Most doctors and surgeons spend their entire careers stuck in the Technician role — diagnosing, treating, operating, and “doing the work”… with little time to actually build the clinic they dream about.
In this episode, you’ll learn:
🔹 Why surgeons and doctors naturally get stuck as Technicians
And why this creates burnout, plateaus, and inconsistent growth.
🔹 What it really means to think and act like a Manager
(And why this role is critical long before you hire a practice manager.)
🔹 How to tap into your Entrepreneurial role
To finally create freedom, scale, and a predictable patient flow.
🔹 The biggest mistake clinics make when trying to grow
(Hint: it’s not “not enough marketing.”)
🔹 Why your clinic will never scale without a reliable patient-generation system
And why the right marketing partner is as essential as the right surgical assistant.
🔹 The path forward if you’re ready to grow
Whether through stronger team structure, better systems, or partnering with experts who understand the unique complexity of medical marketing.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
EP152: The #1 Secret to Converting Patients Faster | Online Marketing For Doctors
Épisode 154
dimanche 8 mars 2026 • Durée 15:44
Are you tired of answering the same questions at every consultation? Do you find that prospective patients “go away to think about it” and never return? In this episode of the OMD TV & Podcast Show, Huyen reveals why the secret to faster conversions isn’t pushing harder—it’s educating smarter. You’ll learn how high‑quality, pre‑consultation education turns curious browsers into confident bookers using video explainers, FAQs and compelling testimonials.
What You’ll Learn
Why Pre‑Consult Education Matters: Discover how 70 % of patients make their decision before ever contacting your clinic—and how filling that knowledge gap can dramatically increase bookings.
Creating Engaging Video Explainers: Tips for producing 2–5 minute videos that walk viewers through your most popular procedures, answer top questions and showcase behind‑the‑scenes footage.
Building a Robust FAQ Library: Learn how to organise and update answers to your most common questions, improve your SEO and help patients self‑qualify.
Leveraging Social Proof: Strategies for capturing and sharing patient testimonials (both video and text) to reassure prospective patients that they’re in good hands.
Designing a Pre‑Consult Education Workflow: Step‑by‑step guidance on automating emails, texts and content delivery so every lead receives the right information at the right time.
The Results Clinics Are Seeing: Real-world examples of practices that have doubled their conversion rates, shortened consultation times and boosted patient satisfaction by educating early.
Key Takeaways
Educated patients convert faster because they arrive informed, confident and ready to proceed.
Video, FAQ pages and testimonials are your most powerful tools for building trust before the first consultation.
A simple automated workflow (enquiry → thank-you email/SMS → video/FAQ/testimonial sequence → live call) can nurture leads while you focus on delivering care.
Clinics that embrace pre‑consult education report higher quality enquiries, more efficient consultations and happier, better‑prepared patients.
Resources & Links
EP153: How AI Helps Clinics Convert More Patients Without Spending More on Ads | Online Marketing For Doctors
Épisode 153
dimanche 22 février 2026 • Durée 14:05
Most clinics think the only way to get more patients is by spending more on ads. But here’s the truth: you don’t need a bigger ad budget to grow — you just need to convert more of the enquiries you’re already getting.
In this episode, I’ll show you exactly how clinics are using AI to:
✅ Respond instantly to new patient enquiries (day or night)
✅ Follow up consistently with every lead until they book
✅ Personalise conversations to handle objections and nurture patients
✅ Reduce missed opportunities from after-hours calls and social media messages
✅ Fill the appointment book without hiring more staff or spending more on ads
📊 You’ll also see real-world examples of clinics that doubled their conversions by simply plugging AI into their follow-up and booking process.
If you’ve ever felt frustrated about leads going cold, enquiries slipping through the cracks, or spending more on ads with little return, this is a must-watch episode.
✔️ Let us know your favourite tip in the comments below.
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EP151: Why Patients Pick Your Competitor (and How to Change That) | Online Marketing For Doctors
Épisode 152
dimanche 8 février 2026 • Durée 16:42
In this episode of the OMD TV & Podcast Show, Huyen explores why patients often choose a competitor over your practice—even when your services are comparable. You’ll discover practical ways to stop blending into the crowd and start becoming the obvious choice by defining your unique value and enhancing the patient experience.
What You’ll Learn
The Danger of Commoditisation: How identical websites and messaging make practices indistinguishable—and why patients default to price or convenience when they can’t see a difference.
The Power of Patient Feedback: Why surveying current, past and even lost patients uncovers the real reasons people choose (or don’t choose) you.
Riches in the Niches: How defining a specific target market allows you to tailor amenities, scheduling and communication to meet their exact needs.
Positioning the Physician: A simple one‑page graphic that highlights your credentials, experience and expertise to build instant trust with prospective patients.
Differentiating Through Experience: Specific examples of unique amenities, loyalty programs, personal touches and cutting‑edge technology that set you apart from your competitors.
Learning from the Best: The value of modelling successful clinics’ strategies instead of reinventing the wheel.
Action Steps: How to bring all these elements together and why ongoing differentiation keeps patients loyal and referring their friends.
Key Takeaways
If you don’t define what makes your practice special, patients will assume you’re just like everyone else.
Small touches—like friendly staff, shorter wait times or flexible financing—can be major differentiators.
Specialising in a niche and clearly displaying your credentials instils confidence and reduces price shopping.
Consistent efforts to refine your service and communicate your strengths are what keep patients coming back.
Resources & Next Steps
Ready to define your practice’s unique value? Book a free discovery call with the OMD team:
EP150: 4 Game‑Changing Shifts to Thrive in 2026 (Plus an AI Bonus) | Online Marketing For Doctors
Épisode 151
dimanche 11 janvier 2026 • Durée 10:16
Competition is fierce, patient expectations are rising and marketing costs are climbing. In this episode of the OMD TV & Podcast Show, Huyen shares four pivotal shifts that will help your clinic thrive in 2026 without resorting to discounts or burning money on ads. She also introduces a bonus strategy on leveraging AI to transform how you attract and convert patients.
What You’ll Learn
Shift #1 – Patient‑Centric vs. Money‑Centric: Why a “patients for life” mindset creates loyalty, repeat business and referrals that shield you from competitors.
Shift #2 – Command Premium Pricing: How moving away from discounts and adopting premium pricing attracts high‑value clients who happily pay for quality and rave about your services.
Shift #3 – Use the Secret Weapon: The power of a loyalty or rewards program to encourage repeat visits, referrals, reviews and social shares from your existing patients.
Shift #4 – Retention Is the New Patient Attraction: Why it costs 7–12× more to attract a new patient than to keep an existing one, and how focusing on retention can make your practice more profitable and predictable.
Bonus Shift – Leverage AI: How AI chatbots and voice assistants provide 24/7 engagement, answer enquiries instantly, automate follow‑ups and double or triple conversion rates while freeing your staff to focus on care.
Key Takeaways
Building lasting relationships with existing patients is more profitable than constantly chasing new leads.
Premium experiences justify premium prices and attract clients who become ambassadors for your brand.
Structured rewards programs turn your satisfied patients into your most powerful marketing channel.
Retention strategies deliver better conversion rates (70–90 %) compared to new enquiries (5–20 %).
AI isn’t a gimmick – it’s a tool that keeps you responsive round the clock and prevents you from losing leads to faster‑moving competitors.
Resources & Links
Book a free discovery call to see how OMD AI can automate your patient enquiries:
EP149: How AI is Changing the Way Clinics Attract and Convert Patients | Online Marketing For Doctors
Épisode 150
dimanche 21 décembre 2025 • Durée 11:54
Clinics are losing patients every single day, not because of price, but because of slow response times.
Here’s the reality:
42% of patients expect a reply within 1 hour.
If you don’t respond within 5 minutes, the chances of conversion drop by almost 80%.
More than 60% of patients research clinics after hours, when most reception desks are closed.
The good news? Artificial Intelligence is changing this completely.
In this episode,we reveal how clinics are using AI to:
✅ Respond instantly to calls, enquiries, and social messages — 24/7
✅ Automate follow-ups so no lead ever slips through the cracks
✅ Increase booking rates by up to 300% without hiring extra staff
✅ Cut no-shows and improve patient satisfaction with AI confirmations and reminders
✅ Free up staff to focus on care while AI handles repetitive tasks
💡 You’ll also hear real-world case studies:
A cosmetic clinic that booked out three months ahead for the first time
A facelift surgery clinic that boosted bookings by 25%
A hair transplant clinic that reduced no-shows by 20%
If you’ve been wondering how AI fits into your clinic’s patient journey, this episode will show you exactly how it can transform the way you attract and convert patients.
EP148: Number 1 Thing You Need To Do To Survive & Thrive For Another 10 Years | Online Marketing For Doctors
Épisode 149
dimanche 7 décembre 2025 • Durée 11:18
Did you know that over half of Fortune 500 companies from 2003 no longer exist today? And that 75% of businesses fail within 10 years?
The difference between those that vanish and those that thrive? Innovation.
In this episode, Huyen dives into the single most important thing your clinic needs to keep doing to ensure sustainable success over the next decade. You’ll hear real-world examples (like Nokia, Kodak, and Blockbuster), practical strategies to start innovating immediately, and low-cost ways to stand out in a competitive healthcare market.
✅ Learn how to:
Identify and improve the weakest areas of your clinic—quarter by quarter
Leverage AI and automation to improve patient follow-up and booking rates
Boost trust with stronger before/after visuals and testimonial videos
Build systems that nurture patient relationships and generate referrals
Attract top talent by innovating your workplace culture
Use a CRM to track marketing ROI and streamline your growth
💡 Bonus Mention:
👉 Don’t miss Video #96 / Podcast #145 on how to use AI to increase new patient bookings – featuring Wouter Slettenhaar. Linked in the show notes!
✔️ Let us know your favourite tip in the comments below.
EP147: Beyond Your Logo: How to Become the ‘Only’ Choice in Your Niche With Your Brand With Graeme Gladman | Online Marketing For Doctors
Épisode 148
lundi 17 novembre 2025 • Durée 25:53
Many clinics deliver exceptional patient care, yet still struggle to attract new patients. Why? Because patients can’t “see” your value unless your brand communicates it clearly.
In this episode, Beyond Your Logo: How to Become the ‘Only’ Choice in Your Niche With Your Brand, we sit down with Graeme Gladman, Founder of BrandQuest, to explore how a well-defined brand story becomes your most powerful patient-acquisition tool.
Graeme brings more than 30 years of expertise in brand strategy, creative direction, and marketing leadership, having developed brand stories for over 200 businesses. Today, he explains why so many medical practices unintentionally blend into the “same, same, same” online landscape and what it takes to stand out in a meaningful and strategic way.
In this episode, Graeme shares insights on:
Why most medical clinic brands look and sound identical
• The critical difference between branding and marketing
• How patients actually choose their medical practice
• Why your ‘WHY Story’ creates stronger loyalty than your services
• The most common branding mistakes clinics make
• How authentic differentiation turns a practice into the first—and only—choice
• What the “Brand Within” is and how BrandQuest uncovers it
• Actionable steps to reveal your clinic’s unique identity and narrative
• How strong branding increases referrals, trust, and long-term practice growth
If you're committed to growing your practice, elevating your reputation, and attracting patients who align with your values, this episode is essential.
BONUS: Free 15-Minute Consultation With Graeme
Graeme is offering listeners a free 15-minute brand clarity consultation to help you identify gaps, ask questions, and understand how your clinic can stand out more effectively.
EP146: How To Turn One-Time Patients Into Lifelong Fans | Online Marketing For Doctors
Épisode 147
dimanche 2 novembre 2025 • Durée 14:20
Have you ever wondered why some patients disappear after their first visit, while others become loyal advocates, booking regularly, referring friends, and engaging with your practice for years?
In this episode of OMD TV & Podcast, Huyen Truong uncovers the real reason patients stay—or leave—and what you can do to keep them coming back.
In this episode, you'll discover:
✅ Why focusing on retention (not just acquisition) can 2x–3x your clinic’s revenue
✅ The emotional triggers behind patient loyalty—and how to use them
✅ The simple systems top-performing clinics use to boost repeat bookings and referrals ✅ Huyen’s personal experience as a patient—and what it revealed how critical the first time patient experience is
✅ A loyalty system you can model (no discounting required!)
✅ How just a 15% increase in repeat visits can add over $200K to your bottom line
🎧 Plus, don’t miss these related episodes to help you build long-term loyalty:
EP145: Why Your Enquiries Aren’t Booking and How to Fix It | Online Marketing For Doctors
Épisode 146
lundi 20 octobre 2025 • Durée 21:53
Think your clinic has a lead problem? Think again. In this high-impact episode, we reveal why most clinics are leaking revenue, not because they lack enquiries, but because they fail to convert those leads into consultations—and ultimately surgeries.
Join Huyen Truong, Search Marketing Director at Online Marketing for Doctors, as she unpacks the proven strategies that have helped clinics worldwide dramatically improve their consult conversion rates without increasing their ad spend.
In this episode, you’ll learn:
✅ Why your patient coordinator could be the secret to unlocking more bookings
✅ The tools and systems that help teams follow up faster and smarter
✅ What to say (and not say) when handling pricing objections
✅ Creative ways to add value without discounting your services
✅ How to turn procrastinators and negotiators into happy, paying patients
✅ The power of pre-consult education and how YouTube can warm up leads 10x faster than Instagram
✅ How to use texting to fill last-minute openings and drive urgency
If your clinic is already generating leads—but your calendar isn’t filling up—this is the episode you need to watch.
💡 What’s Next?
✔️ Hit Subscribe to never miss our videos.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
We’ve talked about similar topics in previous episodes of the OMD TV and Podcast Show. Here are the links to some of the more relevant episodes. Check them out…
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💡 What’s Next?
✔️ Hit Subscribe to never miss our podcasts.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
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🕒 TIMESTAMPS
01:08 - Understand the Problem: Commoditisation
02:44 - The Power of Differentiation
03:36 - Ask Your Patients: Why You?
05:35 - Niches Bring Riches: Define Your Audience
07:02 - Position Yourself: The One‑Page Expert Snapshot
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
💡 What’s Next?
✔️ Hit Subscribe to never miss our podcasts.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Subscribe to our podcast for more clinic growth tips!
All of the details and much more is available in the full podcast.
We hope you enjoy the podcast!
And if you liked this episode and want to stay updated on the latest strategies to grow and scale your practice, subscribe to our Podcast Channel so you never miss a beat.
Thanks for watching, listening, and downloading these show notes to support your implementation of the ideas we share.
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The Online Marketing For Doctors podcast is designed to help you, the motivated healthcare practitioner, to implement clever effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Our podcast not only inspires you but provides clear steps for rapid, profitable action.
If you found this podcast interesting, please share it with your contacts and subscribe to our channel so we can send you notifications of our latest releases.
We’d also love to hear from you about the topics that are important to you! What do you want to learn more about? We’ve created a small 1-minute survey to help us learn more about the topics that matter to our healthcare professionals.
And if you’d like to be one of our guests on the show, we’d love to hear from you. Please fill out this form so we can contact you to organise you getting onto the show.
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⚠️ Disclaimer:
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
✔️ Hit Subscribe to never miss our podcasts.
✔️ Like and share if you found this helpful!
✔️ Let us know your favourite tip in the comments below.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
Now remember, while these marketing tips are based on our 13+ years in the medical and healthcare industries, make sure that you follow the health laws and regulations in your country. You may need to tweak your strategy to remain compliant with the law.
