Online Digital Marketing Today

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From Tactics to Systems: Scaling a Digital Marketing Agency

lundi 6 avril 2026 • Durée 19:44

The premier guide to digital marketing that works, and a solid framework for success

The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.

The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.

Get inside the customer's head with deep consumer research
Constantly improve your campaigns based on feedback and interactions
Integrate digital activities across channels, including traditional marketing
Build campaigns based on customer choice and control

Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

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Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

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Stop Waiting, Start Winning: The Power of Ruthless Execution

vendredi 3 avril 2026 • Durée 20:09

The $200 Million Email Formula That Gets People to Open and Buy
(Even If You Hate Writing)

What if you could make more from every person on your email list?

What if you could send quick, simple messages that make people want to open, read, and buy—without sounding like a desperate weirdo or corporate drone?

This podcast deep dive shares with you how.

Inside Just F*cking Send It*, I give you the no-bollocks blueprint that’s helped me (and my clients) sell over $200 million worth of stuff online.

Everything in this book revolves around four simple—but wildly profitable—principles:

Send more emails.
Volume matters. The more you send, the more chances you have to make money. (Don’t worry—I’ll show you how often to email your list without pissing them off.)

Send better emails.
Quality counts. Boring emails get ignored. Good ones get read, clicked, and shared. I’ll show you how to write ones that do all three.

Send the RIGHT emails at the RIGHT time.
Timing is everything. The right message to the wrong audience (or at the wrong time) won't convert.

Don’t be a boring piece of sh*t when you send them.
“Personality sells. Generic, corporate-speak emails get ignored.”

These four rules changed my life.
Now it’s your turn.

Stop overthinking…

…and Just F*cking Send It.

Want help with composing emails that get opened and your links get clicked? We will be happy to review things you can do with a no-cost call. Schedule your call at; https://calendly.com/mdrobes

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Pinned for Profit: Pinterest as a Strategic Business Tool

lundi 30 mars 2026 • Durée 06:43

This podcast deep dive discussion from The Growth Stack, where hosts Maya and Derek analyze Karen Leland’s book regarding Pinterest for business. The conversation highlights the platform’s potential for generating high-intent web traffic and discovering new market segments through visual data. By treating the site as a search engine rather than just social media, companies can establish brand consistency and practice ethical community engagement. The hosts emphasize that while some technical details from the 2013 source are dated, the underlying marketing principles remain essential for modern growth. Ultimately, the text presents Pinterest as a vital, often ignored tool for visual storytelling and long-term brand discipline.

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Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

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They Ask, You Answer: by Marcus Sheridan

vendredi 27 mars 2026 • Durée 21:14

This podcast outlines a strategic business framework called They Ask, You Answer, specifically tailored for the home services industry. The core philosophy encourages business owners to earn homeowner trust by becoming the most transparent and helpful teachers in their local markets. By systematically documenting every customer concern—from pricing and potential problems to competitor comparisons—companies can create a Question Backlog that drives their marketing efforts. The guide details how to integrate this educational content into the sales process through "assignment selling," which involves sending informative articles or videos to prospects before an initial appointment. Ultimately, the sources provide a 90-day implementation roadmap designed to align leadership, technicians, and marketing teams toward a culture of radical honesty. This approach aims to shorten sales cycles, eliminate unqualified leads, and establish a dominant online presence through authentic expert communication.

EarningCoach Marketing is available to help you "Be The Only One" not just #1. Grab a free audit of your online presence by calling 732-523-2600. Our team will then review your current position online and share what you can do to be found on top of the search platforms.

Send us Fan Mail

Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Mastering YouTube Hooks to Maximize Audience Retention

lundi 23 mars 2026 • Durée 21:18

These sources provide a comprehensive framework for maximizing audience retention on YouTube by balancing compelling storytelling with strategic video editing. This deep dive podcast emphasizes the "make or break" importance of the first 30 seconds, suggesting that creators use human connections, "Aha moments," and sensory variety to hook viewers immediately. Authors warn against common pitfalls such as misleading clickbait, excessive editing that distracts from the narrative, and failing to provide logical pauses for information processing. Effective production requires a deep understanding of demographics, as younger audiences prefer dynamic transitions while older viewers may favor a more understated style. Ultimately, the text argues that while visual elements prevent boredom, a structured storyboard and emotional stakes are the primary drivers of long-term engagement.

Earningcoach Marketing is available to help audit, rewrite and optimize your YouTube videos for maximum engagement and results. Schedule a brief call to learn more: https://calendly.com/mdrobes

Send us Fan Mail

Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Pinterest. It Is More Than You Thought!

vendredi 20 mars 2026 • Durée 37:17

Are you currently using Pinterest as part of your social media strategy? I would bet your not and it's probably because you thought Pinterest is all about images and videos, right?

On this recorded podcast I interviewed Julia Bocchese an expert specializing in Pinterest and SEO. We covered subjects like: What businesses should be on Pinterest, How does it work as a search engine, as well as other topics of interest that included how it is different than Tik Tok or Instagram.

What Julia shared was an eye opener for me and after you listen to this episode you will want to jump on the platform and test it for yourself and your clients.

Please let us know what you think. To contact Julia directly (ask her questions or learn how you can work with her) email her at: julia@juliareneeconsulting.com. To learn more visit her website at: juliareneeconsulting.com.

Send us Fan Mail

Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

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The 22 Immutable Laws of Marketing

vendredi 13 mars 2026 • Durée 21:14

This deep dive episode summarizes a foundational marketing guide by Al Ries and Jack Trout that outlines twenty-two essential principles for business success.

These rules emphasize that psychological positioning is more critical than product quality, as brands must strive to be first in the consumer's mind rather than just first to market. The strategies suggest that companies should narrow their focus to own a specific attribute or category, rather than diluting their identity through excessive expansion. By embracing differentiation and sacrifice, businesses can better navigate a competitive landscape where perception is reality. Ultimately, the guide serves as a blueprint for building long-term brand authority through consistent, strategic messaging.

If you enjoyed this episode or any of our other episodes please subscribe to our channel here or Apple or Spotify.

Send us Fan Mail

Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

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Answer Always Voice AI: Capturing Every Lead

Saison 3 · Épisode 1

mardi 3 mars 2026 • Durée 21:05

If you are a company that services Home Owners and are missing calls when out in the field, on another call or after hours, you probable realize you are losing potential revenue. You no longer have to lose your edge! EarningCoach Marketing created the "Answer Always Receptionist" to solve this problem.

This podcast deep dive highlights the significant financial losses home service contractors face when they are too busy to answer phone calls or website inquiries. Through various scenarios, the text illustrates how missed connections during the workday and after hours result in potential clients hiring competitors instead. To solve this, the source introduces Answer Always System, a sophisticated virtual receptionist designed to handle real-time conversations and book appointments directly into a professional's calendar. This AI-driven service aims to provide small businesses with a competitive edge and better work-life balance by ensuring no lead is ignored. By automating customer communication, contractors can focus on their manual labor while still capturing thousands of dollars in potential revenue.

Call EarningCoach Marketing to get your free 7 Day Trial at 732-487-1562 today! If we are unavailable please leave helping others please leave us you phone number including area code and we will call you when free.

#Lead generation for contractors, #Missed calls solution, #AI receptionist, #Lost leads, #After hours calls, #Customer service automation, #24/7 answering service, #Voicemail problem, #Appointment booking, #AI phone system, #Virtual receptionist, #Never miss a call, #Book more jobs, #Capture more leads

Send us Fan Mail

Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

More Views For Your Youtube Videos

vendredi 27 février 2026 • Durée 21:59

Skyrocket Your Views On YouTube

This podcast deep dive provides a comprehensive strategic framework for maximizing video performance on YouTube by focusing on pre-upload optimization. The info emphasizes that content success is determined before the "publish" button is pressed, requiring creators to rename video files with keywords and design high-contrast thumbnails to boost click-through rates. To satisfy the platform's algorithm and improve viewer retention, the text advises using tools like time-stamped chapters, interactive end screens, and accurate subtitles. Beyond technical settings, the source stresses the importance of mobile-friendly formatting, consistent posting schedules, and analyzing competitor tactics to gain a market edge. By following this systematic checklist, creators can improve their discoverability and transform random uploads into a predictable growth strategy.

If you are not growing using YouTube EarningCoach Marketing can help. Using specific editing of descriptions, creating engaging thumbnails and adding keyword tags, we guarantee to get you more views and subscribers. Contact us and schedule a brief call to learn more; https://calendly.com/mdrobes.

Send us Fan Mail

Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

Schedule that call NOW at https://calendly.com/mdrobes.

Also learn more about the Accountability For Success Mastermind and how being accountable can aid your success in your online marketing journey. Interested in being "ACCOUNTABLE AND MENTORED",.
Join Free at: https://www.facebook.com/groups/439598631698554/

Attract Wealthy Clients By Charging More-Dan Kennedy's B. S. Marketing to the Affluent

vendredi 20 février 2026 • Durée 19:17

In this episode, we break down the core ideas from Dan Kennedy’s classic, "No B.S. Marketing to the Affluent", and translate them into a practical roadmap for building a high-profit, affluent-focused business in 2026.

You’ll learn why relying on the shrinking, price-sensitive middle class is dangerous, and how to deliberately reposition your offers, messaging, and customer experience to attract clients who value results, exclusivity, and premium treatment.
We walk through six big themes from the book:
•Why you should target the affluent and how to define who they really are
•How affluent buyers think, what emotional “E‑Factors” drive their decisions, and why status, recognition, and lifestyle matter more than price
•How to reposition yourself from “vendor” to trusted authority and create premium, bundled, and tiered offers
•How to use pricing as a signal of value and design a concierge-level experience that affluent clients actually want to pay more for
•How to craft messaging and choose media that speak to aspirations, identity, and proof—not discounts
•How to implement systems, follow-up, and long-term strategy so every touchpoint reinforces that you serve high-value clients

Whether you run a local home-service business, a marketing agency, or a personal brand, this episode will help you rethink who you serve, how you present your value, and what needs to change if you want fewer, better, more profitable clients in 2026.

If this episode helped you think differently about your ideal client, hit like, subscribe, and drop ‘AFFLUENT’ in the comments so we know to create more content like this.

Send us Fan Mail

Support the show

Want answers to your most pressing questions about Digital Marketing.

EarningCoach Marketing has been helping businesses for over 18 years navigate growing their business online. We would be happy to help and support your online goals by offering a no-cost discovery call to answers your questions.

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Online Digital Marketing Today – Détails, épisodes et analyse

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Online Digital Marketing Today – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

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Facebook3

Buzzsprout2

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Qualité et score du flux RSS

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Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Facebook3

Buzzsprout2

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