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TitreDateDurée
What an A&R Hears That You Don't: Why Good Songs Still Fail ft. Justice Baiden (LVRN) #28321 sept. 202601:08:45

Most artists cannot tell you why people like them, and that gap is why good songs still fail. Justice Baiden, co-founder and Head of A&R at LVRN, breaks down what he is actually listening for: whether the artist fits the song, why the comments under your posts are usually right, the three eras of A&R, and the misses that taught him more than the hits.

Justice Baiden (LVRN):
Instagram: https://instagram.com/justicewearscoolpants
LVRN: https://www.lvrn.com
LVRN on Instagram: https://instagram.com/lvrn

Io Audio Technologies
https://ioaudiotech.com/?utm_source=onemoretime&utm_medium=podcast&utm_campaign=recable

KOSIGN (Kobalt):
Apply to KOSIGN, their link for OMT listeners: https://form.typeform.com/to/B2K0IOEu?utm_source=onemoretime

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

The Only Music Publishing Video You'll Ever Need ft. Jacob Paul (Kobalt/KOSIGN) #28214 sept. 202601:27:11

Music publishing is the money most independent artists never collect, and nothing in the system tells you it's missing. Jacob Paul of Kobalt / KOSIGN explains how songwriters actually get paid: the two copyrights in every song, the three royalties, why a PRO alone leaves half your money on the table, the $1 billion black 
box, and what to do this week if you've never registered a song.

Apply to KOSIGN:
https://form.typeform.com/to/B2K0IOEu

Io Audio Technologies:
https://ioaudiotech.com

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Physical Music Is BACK! Here's How to Start Selling This Week #28107 sept. 202600:34:07

Physical music is back, and this episode is the whole playbook: what is actually selling right now, what it costs to make, where to sell it, and how an artist with no budget can start this week.

Free Superfan Tracker (mentioned in the episode):
https://onemoretime.fm/tracker

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Most Artists Will Never Get a Manager. Here's What to Do Instead ft. Troy Carter #28031 août 202601:24:09

He managed Lady Gaga. Now he wants to manage a million artists at once. Troy Carter (Atom Factory, ex-Spotify, now Venice Music) joins us to break down why most artists are never getting a manager, and what to do about it.

In this episode, Troy shares the priceless advice Benny Medina gave him (hint: STFU), an insane Suge Knight story, Lady Gaga's black perfume, what a manager actually does for an artist, the biggest advantage signed artists have over independents, how most artists make the mistake of treating singles like entire eras, what Spotify taught him about streaming money, the current landscape of AI and music, the future of the music industry, his latest product comanager and what Venice Music is building, and a very special edition of the Rapid Fire Rampage.

Check out comanager:
https://comanager.com/?utm_campaign=comanager&utm_medium=youtube&utm_source=OMT-podcast

Troy Carter:
Instagram: https://www.instagram.com/troycarter/
Venice Music: https://www.venicemusic.co

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

How Artists Turn a Small Fanbase into a Full-Time Living ft. Tim Weber (Grouped) #27924 août 202601:35:30

Tim Weber has spent 17 years listening to independent artists blame their reach, and he is convinced the real problem is that you asked those fans for money about three steps too early.

In this episode we cover the rule of four and why every other industry gives three times before it asks once, the swap model for trading a real reward for an email instead of just taking it, how one artist sold out two nights at Red Rocks before the public had access, the case against the traditional 20% manager deal, and more.

Grouped, 90 days free with code OMT:
https://grouped.com

Tim Weber:
Instagram: https://instagram.com/nottimweber
LinkedIn: https://www.linkedin.com/in/timothyrweber
The Artists Community, free to join: https://app.grouped.com/theartistscommunity/

One month free of ManyChat Pro:
https://onemoretime.fm/manychat

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Brand Deals Aren't Just for Big Artists ft. Gary Vee's Music Strategist Mike Boyd #27817 août 202601:19:37

Mike Boyd runs music at VaynerX, Gary Vaynerchuk's ad agency, and one of the artists his team got paid had 300 monthly listeners on Spotify at the time.

In this episode, Mike breaks down why he never looks at an artist's streaming numbers before choosing them, what brands check instead, the multiple handle strategy his team uses to make an artist findable to the right brand, why the followers of an emerging artist are worth MORE to a brand than the followers of a star, what these deals actually pay from four figures to seven, how usage rights and exclusivity work inside the contract, the one-sentence email that gets a reply, and reveals the platform almost no independent artist is using (but should be).

Mike Boyd Jr:
Instagram: https://www.instagram.com/mikeboydjr
LinkedIn: https://www.linkedin.com/in/mikeboydjr

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Most of Your Music Career Doesn't Need You. Here's What To Give AI #27710 août 202600:39:05

About 80% of what eats your week as an artist is not the music, it is the admin, the analytics, the outreach and the content, and almost none of it actually needs you.

In this episode we share five AI hires running One More Time behind the scenes and how they can apply to your music career: a chief of staff that holds all your context, a data analyst that emails us our numbers twice a week, a copywriter that drafts our newsletter and captions, an agent that does outreach at volume, and an editor that cut, captioned and scheduled a reel that outperformed for us.

Build your Artist Brain, free:
https://onemoretime.fm/brain

The reel we mention, edited by AI:
https://www.instagram.com/reel/DbWTokEKLYn/

Everything OMT:
Website: https://onemoretime.fm/pod
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

62M Streams, Sold-Out Shows, & 6-Figure Brand Deals: All From Content ft. Jayo #27603 août 202601:21:33

Jayo has more than 60 million streams on Spotify and Apple Music alone, sold-out shows, a publishing deal and a debut album, and he still makes more money from content and brand deals than he does from music.

In this episode, Jayo breaks down the content engine behind all of it: running several series at once so that one of them can break, the guacamole song he DM'd to Chipotle himself and what it ended up costing him, how brand ad budgets actually work and the one number every artist should be asking for, and Need It / Got It, the system living in his comment section that moves his tickets.

Jayo:
YouTube: https://www.youtube.com/@jayo
Instagram: https://www.instagram.com/jayo
TikTok: https://www.tiktok.com/@jayo
Spotify: https://open.spotify.com/artist/1kBx4RzRD8An5pUEDBGZQ9

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

50% off your first month of ManyChat Pro:
https://onemoretime.fm/manychat

Merch:
https://onemoretime.fm/shop

$0 to $100K in Music With No Label, No Hit, and No Luck #27527 juil. 202600:33:56

Lil Breadstick has zero dollars, a Spotify account, and a dream. In this internal episode we walk him from broke to $100,000 in music revenue with no viral moment, no record deal, and no rich uncle. Just a repeatable system we call the 100K Stack.

We fill all five layers in order: the front door, the fifth bucket, the capture, the offer ladder, and the room. Streams are for discovery, fans are the business, and by the end you can see exactly how the math gets to six figures.

FREE: The Superfan Tracker
https://onemoretime.fm/tracker

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Artist Development in 2026: What Every Independent Artist Gets Wrong ft. Amber Grimes (LVRN) #27420 juil. 202601:36:39

Amber Grimes is only the fourth guest to ever return to this show, and she came back to argue something uncomfortable: the music by itself is not enough. She is an executive at LVRN and a Billboard Power Player who has built rollouts for 6lack, Summer Walker, and Belly Gang Kushington, and her case is that artist development matters MORE when you are independent, not less. A hit record can make you known. Artist development is what makes you matter.

In this episode, Amber breaks down what artist development actually is, why "artist development is dead" is something people say when they are tired of doing it, how to find your story and stage it instead of dumping it all at once, the two houses every artist has to build, the full Belly Gang Kushington rollout, why you need people to like you more than they like your music, Instagram broadcast channels, Trial Reels for free discovery and free data, CoBrand, EVEN, how to name and reward your fans, and the gatekept YouTube Shorts play that turned an artist's press run into his own blog.

Amber Grimes:
Instagram: https://instagram.com/ambergrimes
Podcast (If You Knew Better): https://www.youtube.com/@IYKBetter
Her Substack article that inspired the episode: https://withambergrimes.substack.com/p/artist-development-matters-more-when
Her first appearance on the podcast: https://youtu.be/SyG3cq_VwqA

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

200 Viral Content Ideas Every Musician Should Steal in 2026 #27315 juil. 202600:30:18

200 Viral Content Ideas For Musicians [FREE] https://onemoretime.fm/200viral

The ideas are the menu, but the real lesson is knowing which idea to reach for and why. In this episode we break down the four jobs every artist's content should do: ATTRACT new people, SHOW the music, TELL the story, and CONNECT with viewers.

Inside the free playbook, every idea includes why it works and how to execute it, with filters, search, saved favorites, shareable links, many real examples, and a Surprise Me button when you're stuck. You'll also learn four golden rules that give every post a better shot.

FREE: 10 AI Super Prompts for Musicians
https://onemoretime.fm/superprompts

Business and guest inquiries: team@onemoretime.fm

#IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

How Musicians Go From 0 To 1,000,000 Fans In 2026 ft. Jesse Cannon (Musformation) #27209 juil. 202601:26:18

Most artists are posting, releasing, and trying to market their music… but still not actually growing. Jesse Cannon says that in 2026, the artists breaking through are not just the ones posting more content or chasing better ads. They are the ones who have real artist development, clear positioning, recognizable visuals, strong songs, and something people can actually talk about and share.

In this episode, Jesse breaks down how musicians can go from zero to 1,000,000 fans in 2026. We talk about aura vs. slop, why most artists are stuck, how often artists should release music, how to use short-form content, YouTube, Spotify, microgenres, playlists, AI, direct fan relationships, and what artists should actually be doing if they want their music to stop disappearing and start compounding.

FREE: 10 AI Super Prompts for Musicians
https://onemoretime.fm/superprompts

Business and guest inquiries: team@onemoretime.fm

#IndependentArtist #MusicBusiness #MusicMarketing #onemoretime365

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Why Nobody Stops Scrolling When You Post Your Music on Reels, Shorts, and TikTok #27102 juil. 202600:35:45

Most artists think their content is flopping because the algorithm hates them, the video quality isn’t good enough, or the song just isn’t connecting. But a lot of the time, people are scrolling past because the post gives them no reason to care yet.

In this episode, we break down why on-screen text hooks matter, why “out now” usually isn’t enough, and how artists can use better text hooks to give their songs context before people scroll away. Grab our free 456 Viral Text Hooks for Musicians here: https://onemoretime.fm/456hooks

FREE: 10 AI Super Prompts for Musicians
https://onemoretime.fm/superprompts

Business and guest inquiries: team@onemoretime.fm

#IndependentArtist #MusicBusiness #MusicMarketing #onemoretimepodcast

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #27024 juin 202601:37:58

Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working.

Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign.

FOLLOW Andrew:
https://www.instagram.com/andrew.southworth

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

The AI Playbook for Indie Artists With No Team #26917 juin 202600:20:03

In this episode, we break down how indie artists can use AI to stop doing everything alone. Not to replace the music. Not to replace your taste. Not to make you lazy. But to help with the boring, necessary, overwhelming parts of building a music career.

We talk about using AI as your “manager,” A&R, label head, content director, publicist, tour manager, business manager, and more. We also walk through our free resource, 10 AI Super Prompts for Musicians, and show a real example of how one artist used the Content Director prompt to build a custom content strategy and 30-day calendar.

FREE ACCESS to 10 AI SUPERPROMPTS FOR MUSICIANS https://onemoretime.fm/superprompts

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

Is AI the End of Indie Artists? ft. Top Music Attorney #26803 juin 202600:39:33

AI music is already changing the music industry, and independent artists are stuck trying to figure out what's real, what's hype, and what they need to worry about.

In this episode, Miss Krystle (better known as Top Music Attorney) breaks down what indie artists need to know about AI-generated music, Suno, Udio, copyright ownership, AI fingerprinting, cloned voices, streaming royalty dilution, disclosure, and why she is personally leading class action lawsuits on behalf of independent artists.

This conversation is for any artist, producer, songwriter, or creator wondering whether AI is going to help them, hurt them, expose them, or completely change the rules around their music.

JOIN THE LAWSUIT:
https://www.topmusicattorney.com/indieailawsuit

FOLLOW :
https://www.instagram.com/topmusicattorney

FREE: 200 Viral Content Ideas
https://onemoretime.fm/200viral

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

We Found The Best Music Content Advice on The Internet #26721 mai 202600:41:16

Content creation for musicians is loud, confusing, and honestly exhausting. One person says post more. Another says post less. One says follow trends. Another says never follow trends. So in this episode, we pulled 9 of our favorite videos about content for artists and broke down the real lesson behind each one.

We talk about reposting old songs, batching content, getting over the fear of posting, using Trial Reels, creating emotional connection instead of “out now” posts, and doubling down when something finally works. After each lesson, we also give artists a simple homework assignment they can actually use this week.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
EPISODE HOMEWORK
9 principles. 3 steps each. Start this week.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

#01 — PUSH THE OLD SONG.
1. Pick your favorite catalog song.
2. Make ONE piece of content for it.
3. Post it this week.

#02 — BUST DOWN AN INTERVIEW.
1. Pull up an interview you've done (or book one).
2. Clip every moment that hit.
3. Cut and post them this week.

#03 — EAT THE FROG.
1. Name what you've been putting off.
2. Do it this week. No exceptions.
3. Comment what you did.

#04 — ONE LOCATION. MAX ANGLES.
1. Pick one location, 3 to 5 setups.
2. Shoot 3 angles per setup. Full song.
3. Post your best clip this week.

#05 — TEST EVERY TYPE OF CONTENT.
1. Try one post in each of the 7 styles.
2. Make and post one of each.
3. Double down on what hit.

#06 — SETUP, THEN PAYOFF.
1. Pick your song's biggest moment.
2. Set it up with something absurd.
3. Cut so the payoff hits the climax.

#07 — REPOST YOUR WINNERS.
1. Sort your reels by most viewed.
2. Grab your top 7.
3. Post one a day to Trial Reels.

#08 — LEAD WITH THE FEELING.
1. Pick the feeling for the post.
2. Edit it to deliver that feeling.
3. Check the comments. Did it land?

#09 — DOUBLE DOWN ON WHAT WORKS.
1. Find your top performing video.
2. Make 3 more versions of it.
3. Post them this week.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

LISTEN on Spotify:
https://open.spotify.com/show/6kmbMFRPbT4i6OzrS1f8aq

FREE: 200 Viral Content Ideas
https://onemoretime.fm/200viral

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
Instagram: https://instagram.com/onemoretime.fm
TikTok: https://tiktok.com/@onemoretime.fm
The Blue Room: https://discord.com/invite/rTAYsPcyEY

Apply to be on the show:
https://onemoretime.fm/guest

Work with us:
https://onemoretime.fm/work-with-us

Business inquiries:
team@onemoretime.fm

30% off DistroKid:
https://omtdistro.com

Merch:
https://onemoretime.fm/shop

How to Tour as an Indie Artist Before Anyone Knows Your Name ft. KELS #26612 mai 202601:11:30

KELS didn’t wait until she was “big enough” to tour. She used touring to BECOME big enough.

In this episode, we break down how she went from cleaning houses to selling out secret shows, building her own DIY touring model, playing unconventional venues like diners, barbershops, libraries, and churches, and turning real-life fan connection into serious momentum.

She shares how she picks cities, sells tickets, keeps costs low, uses fan data, promotes her music relentlessly, and built a world around her “dirty blues” sound that people actually want to be part of.

FOLLOW KELS:
https://www.instagram.com/findingkels

FREE: 200 Viral Content Ideas
https://onemoretime.fm/200viral

Everything OMT:
Website: https://onemoretime.fm/pod
YouTube: https://www.youtube.com/@onemoretimefm
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How to Get Millions of Views on Music Content ft. Citizen the Artist #26530 avr. 202601:18:22

Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching.

In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to his high-level editing process, VFX, ideation, and commitment to making every post feel impossible to ignore.

We also get into the bigger question every artist should care about: once you have the attention, how do you turn views into listeners, fans, money, and a real career?

FOLLOW Citizen:
https://www.instagram.com/citizen_theartist/

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How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #26423 avr. 202601:27:39

Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label.

We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re an indie artist trying to level up, this episode is full of real game.

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71 Minutes of Tough Love For Indie Artists ft. Jane Lee #26316 avr. 202601:11:20

Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech.

We get into why so many artists stay stuck, the excuses that keep people from posting and growing, why perfectionism is often just procrastination in disguise, why artists are scared to be seen, and what it really takes to build momentum in today’s music industry.

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The New “Management” Model that Built Brent Faiyaz’s 8-Figure Business ft. Ty Baisden #26209 avr. 202601:36:50

Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business.

Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partner type of character to build the business while they focus on the music, and how equity partnerships (done the right way) set all of it up for success.

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GaryVee’s Livestream Producer: The Indie Artist Livestreaming Blueprint ft. Courtney Knecht #26126 mars 202601:20:51

In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists.

In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans.

If you’re an indie artist who wants deeper fans, more reach, and more revenue — this one’s a must-watch.

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The Truth About Making It In Music After 30 #26019 mars 202600:27:00

If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages.

We break down the real reasons older indie artists can win right now — from distribution and story to economics, relationships, and the operations “secret weapon” that ties it all together.

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The Hitmaking Mindset Behind 18 Hot 100 #1s ft. Sean Garrett “The Pen” #25911 mars 202601:04:47

Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list.

In this episode, Sean breaks down the art of hitmaking (and why it’s not the same thing as songwriting). We discuss what all hit records have in common, why interacting with humans is the secret sauce for relatability, and the real mindset shift most independent artists need to make if they want their music to cut through.

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7 Ways to Weaponize Comment Sections to Grow Your Music for FREE #25826 févr. 202600:37:29

Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (what’s working), distribution (getting discovered), and conversion (turning strangers into real fans).

We cover how to judge comment quality, spot the best part of your song, mine comments for endless content ideas, get discovered by commenting on the right pages, and use pinned/starter comments to control the narrative (all for exactly $0 out of your budget).

Don't forget to drop a COMMENT 😏 on this video if you found value.

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Everything OMT:
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How To Make A Sh*t Load of Content to Promote Your Music ft. Patrick Stafford #25718 févr. 202601:35:53

Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artist’s world, look high quality without breaking the bank, and consistently pull millions of views.

In this episode, he breaks down his simple, repeatable, low-budget system for making a lot of content fast (like 50 reels in ~2 hours, seriously). We talk how much content to post per release, what metrics matter most, how to test different parts of your song to find the clip that converts, how alt accounts can help you reach brand new audiences, and much more.

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We Graded 12 Music Marketing Strategies (What Actually Works in 2026) #25604 févr. 202600:52:33

Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies.

The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.

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Release More, Grow Faster: The Hyper-Drop Strategy ft. Pertinence #25526 janv. 202601:05:57

For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you.

Pertinence breaks down the Hyper-Drop Strategy—a repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician.

You’ll learn:
🔂 A realistic release schedule (why bi-weekly drops can be the sweet spot)
🔂 How to plan a rollout strategy that feels cohesive (not random singles)
🔂 How to build a short-form content system that’s sustainable
🔂 How to use Spotify for Artists data to spot songs still growing
🔂 Why you should post your old music
🔂 Mindset shifts to help you be more consistent

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Direct-To-Consumer 101: Make Money With a Small Fanbase ft. Curtiss King #25413 janv. 202601:15:02

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.

Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective.

EVERYTHING Curtiss:
https://www.curtissking.com/

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He Quit His Job and Built a Lo-fi Music Empire ft. L.Dre #25305 janv. 202601:05:15

L.Dre breaks down how he went from a warehouse job, $30K in debt, and posting “into the void” to living off chill beats, streaming royalties, and brand deals with Honda, Samsung, Visa, and even a cat company.

If you’re an artist or producer thinking about quitting, this episode will show you how to pivot, keep going, and build a real full-time music business from home.

WATCH on YouTube: https://youtu.be/E-xemFCxajU

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How to Make It in the New Music Business ft. Ari Herstand #25229 déc. 202501:25:36

Ari Herstand is an artist, educator and best-selling author of "How to Make It in the New Music Business". With his platform Ari's Take, he's helped tens of thousands of artists and is often referred to as the "poster child of DIY music".

In this episode, he breaks down what "making it" actually means, how to avoid burnout as an artist, best way to build a team, and the strategies successful indie artists are using to make a living.

WATCH on YouTube: https://youtu.be/A6n3GkB5-kU

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He Turned Millions of Views into Millions of Dollars ft. Futuristic #25122 déc. 202501:11:35

On this episode, we sit down with Futuristic – an artist, manager, and CEO who spends 100% of his time in the indie artist world. He’s not just using the game for his own career anymore… he’s obsessed with helping other independent artists win.

Yes, he turned millions of views into millions of dollars and built a seven-figure career off viral content. But today, most of his energy goes into managing indie artists, running an indie artist education platform, & building systems, content formats, and release strategies that other artists can plug into.

In this episode, he breaks down:
👉 Why this is both the best and worst time to be an indie artist
👉 Why 1M views doesn’t mean anything if you don’t know how to capitalize on it
👉 How to master a repeatable content format
👉 How he uses whiteboards, time-blocking, batch content days, and to-do lists to run multiple artist careers
👉 Why your story, branding, and music all need to actually match
👉 The release strategy every indie artist should be using in 2026

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Everything OMT:
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Inside the Modern Record Label: What ACTUALLY Works in 2026 (ft. Chris Herche) #25011 déc. 202501:23:09

We sit down with Chris Herche, SVP at Create Music Group (recently valued at over $1B) to break down exactly how the modern record label operates in 2026.

We dig into:
👉 How indie labels are beating the majors
👉 Why A&R + digital marketing are the only two functions that matter
👉 New-era deal structures
👉 What real artist development looks like today
👉 Why some artists win with tiny teams while others don’t grow at all
👉 The power of data, consistency, and sustained momentum
👉 The future of platforms like TikTok, YouTube, and AI in music
👉 How Create Music Group thinks about building labels, entrepreneurs, and artists

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Everything OMT:
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The New Blueprint for Turning Fans Into Community ft. KayvanMD #24908 déc. 202501:09:31

Director of Music Distribution at Genius/Worldstar Kayvan Daragheh breaks down why community is the new superpower for indie artists.

We dive into building real fans, keeping them engaged, and why most artists lose the audience they already have by treating fans like customers instead of people.

Kayvan shares how he built “Kayvan’s House,” what modern A&Rs actually look for, and the mindset every artist needs to build a lasting career.

FOLLOW Kayvan:
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https://www.instagram.com/kayvanshouse/

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Everything OMT:
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He Accidentally Built One of Music’s Most Powerful Platforms (Cadillac Chronicles) #24820 nov. 202501:11:10

Brian Freeman, creator of Cadillac Chronicles, breaks down how he accidentally built one of the most impactful music platforms today.

We talk self-discovery, consistency, artist development, virality, and why performance/interview platforms matter more than ever.

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LaRussell: The REAL Cost of Being Independent (Money, Marketing & Mindset) #247 05 nov. 202500:30:13

Every artist dreams of being independent, but few talk about the price tag. LaRussell gets brutally honest about what it actually takes to stay indie: the money, the marketing, the mindset.

In this episode, LaRussell breaks down how he funds his career, the ROI of spending $30K on a single release, content systems to reach 80M people monthly, and much more.

This episode is for every artist who’s ever wondered: am I really built for the indie lifestyle?

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The Truth About Going Viral (Artists BEWARE) #24622 oct. 202500:31:37

"Viral" has become a triggering word for most artists. The community is extremely divided: half lose sleep over going viral while the other half downplay it's importance.

In this episode, we break down the truths about what "going viral" ACTUALLY means for artists.

What you'll learn:
🔂 Practical definition of "viral" and a mindset shift on how to approach it
🔂 Pre-viral readiness checklist so you're prepared when something pops
🔂 How to react properly to a viral moment to maximize impact
🔂 Case studies on Doja Cat and Steve Lacy's successful responses to virality

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Everything OMT:
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Music Marketing Doesn't Have to Suck ft. Magic Nothing #24507 oct. 202501:14:52

“Music Marketing Doesn’t Have to Suck” is the motto of Zack Fischmann aka "Magic Nothing" - one of today’s most trusted voices helping independent artists navigate the chaos of music marketing.

In this episode, we unpack how artists can actually enjoy marketing by getting clear on their goals, leveraging AI the right way, and building brands that feel authentic - not forced.

Zack shares his takes on everything from:
✅ Why most artists feel lost or overwhelmed by marketing
✅ How AI will change the music business (and how to prepare)
✅ The one mindset shift that fixes 90% of artists’ problems
✅ Why “posting more” is NOT a strategy
✅ Ads vs organic growth - when to spend and when to wait

Grab 15% off ANY product from Zack 🙂
https://magicnothing.xyz/omt

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7x Grammy-Winning Mix Engineer (OutKast, Tyler The Creator, TLC) Neal H. Pogue #24416 sept. 202500:58:12

What does it take to shape the sound of multiple generations? For Neal H. Pogue, it’s not about "perfection" - it's about a feeling.

In this episode of the One More Time Podcast, the 7x GRAMMY-winning mix engineer pulls back the curtain on a career that spans Outkast’s Hey Ya! and TLC’s Waterfalls all the way to Tyler, the Creator’s IGOR and Flower Boy. Neal shares why Tyler’s fearlessness is a blueprint for every artist, how mixing has evolved from the board to the box, and why technical rules will never beat raw emotion.

Beyond the creative process, Neal breaks down the business side of engineering, the role of empathy in building lasting artist relationships, and the hidden details behind some of the most iconic records of all time.

This isn’t just a conversation about mixing - it’s a rare masterclass in artistry, instinct, and longevity from one of the most respected engineers in music.

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How Artists are ACTUALLY Breaking in 2025 ft. Shawna Peezy #24321 août 202501:02:17

The truth is, great music isn’t enough anymore. Artists need a great brand, a great story, and a great strategy.

In this episode, we sit down with Shauna “Peezy” Spears, VP of Marketing at Venice Music, former exec at TikTok, and marketing powerhouse behind major campaigns at Epic and Interscope. Peezy breaks down exactly how artists are actually breaking in today’s industry, from release frequency to storytelling to standing out in a content-saturated era.

Whether you’re wondering how often to drop music, how often to post about your music, or how to build a brand that truly connects, this conversation is a masterclass in modern music marketing. Peezy shares real strategies, insider stories, and practical advice every independent artist needs to hear.

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The Truth About Hit Records w/ Platinum Songwriter & Grammy-Winning A&R Tab Nkhereanye #24224 juil. 202501:09:37

Tab Nkhereanye is the SVP of A&R at BMG (aka the 4th major). He's been a part of 15 #1 records as a songwriter turned executive.

In this episode, we discuss the formula for hit songs, discovering Frank Ocean, writing Justin Bieber's first hit, how to get out of a sh*tty publishing deal, and more.

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From 0 to Millions: Nic D’s Blueprint for Indie Artists #24126 juin 202501:07:02

Nic D is one of the biggest independent artists in the world. He's amassed over 1.5 billion streams without the help of a label or a manager.

In this unfiltered conversation, Nic D responds to the most common excuses indie artists make, shares his secret to viral content marketing, tells the story of his relationship with Connor Price, and much more.

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How to Not Get SCREWED as a Songwriter #24018 juin 202500:52:49

Cabrea Casey is the Director of A&R and Sync at Downtown Music Publishing. She's helped countless songwriters, artists and producers get paid for their art.

This is a crash course on how to not get SCREWED as a songwriter. We cover how to navigate conversations around song splits, the most underrated way to get invited to every studio session, publishing scams to be aware of, and much more.

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Timbaland Signs AI Artist - Is This The End of Human Musicians? #23912 juin 202500:25:24

Timbaland just signed an AI artist and the internet is PISSED...

In this episode, we break down the facts on Timbo's new venture, explain both sides of the AI music argument, and share advice for HUMAN musicians to compete vs. AI artists.

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The Music Marketing Genius Behind 300M+ Streams ft. Andrew Southworth #23805 juin 202501:24:36

Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc.

This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more.

"SPOTIFY GROWTH MACHINE" (Learn how to run ads like Andrew Southworth):
https://onemoretime--generastudios.thrivecart.com/spotify-growth-machine-2/

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Why Zach Bryan BLEW UP (Every Artist Can Do It) #23713 mai 202500:21:59

Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.

In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.

We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're trying to break through as a singer-songwriter, build a fanbase from scratch, or just want to understand how the game is changing, this one’s for you.

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He Builds Iconic Artist Brands w/ $0 Ad Spend ft. Nick "Ruff" Ruffalo #23615 avr. 202501:03:03

Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads.

In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers.

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From Producing Legends to Building The Next Indie Empire ft. RushDee #23527 mars 202501:27:30

In this exclusive episode of the One More Time Podcast, we sit down with RushDee Williams, a multi-talented Grammy-nominated producer, executive, and founder of indie label BeGenius.

From learning "150% work ethic" firsthand from Nipsey Hussle, to breaking down the real meaning of independence in today’s industry, Rush drops gems every aspiring artist, producer, and exec needs to hear.

His tag "Rush, you done did it now" perfectly matches his "get sh*t done" attitude.

He talks about his journey from producing for legendary artists to signing and building with ATL Jacob, and how he balances the art and business of music like a true pro.

With aspirations on par with Jay-Z's Roc-a-Fella family tree, we believe this mystery mogul is going to be a household name in the near future. So take notes!

Don’t forget to like, comment, and subscribe for more music industry wisdom every week!

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8 Ads Hacks for Musicians to SUPERCHARGE Their Growth #23419 mars 202500:32:36

For this week's episode, we compiled 8 of our favorite moments from previous episodes (featuring expert music marketers) around running paid ads to grow your music career.

Every clip we posted of these moments did NUMBERS on social media, so we wanted to unpack why they are so valuable, and why musicians should start using these methods IMMEDIATELY to maximize the efficiency of their marketing dollars.

Featured guests: Amber Grimes, Rick Barker, Promo God, Wendy Day, & Megh from SymphonyOS

We hope you enjoy and find value! Don't forget to subscribe if this helped 🙏

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