In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director.

Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective.

Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.

Find show notes and episode highlights at https://nwrk.co/omq-jessica. 

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration.

Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New.

Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.

Find show notes and episode highlights at https://nwrk.co/omq-armin.

To listen to previous episodes go to https://nwrk.co/omq.

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In Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios.

Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others.

Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring them to life as immersive experiences. She also breaks down the 4 pillars that she and her team use to think about their work.

Find show notes and episode highlights at https://nwrk.co/omq-katedawkins

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #72, Ross is joined by Nando Costa, a seasoned Brazilian-American designer with experience in digital products, branding, and animation production at Microsoft and Google.

At Microsoft, Nando was part of the team that shipped the HoloLens Developer Edition and Windows Mixed Reality. He was at the forefront of a collective effort to evolve the design language for Microsoft 365 experiences across all platforms. And, after a brief stint at Google Design, Nando returned to Microsoft to work on the Microsoft Mesh team, exploring the intersection of traditional UX, immersive experiences, and generative AI.

Ross and Nando discuss how AI will change brand strategy and how we build brands. Nando also shares how he thinks AI will help shape virtual reality, and what designers can do to ensure they don’t get left behind.

Find show notes and episode highlights at https://nwrk.co/omq-nando

To listen to previous episodes go to https://nwrk.co/omq

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To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.

Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. 

Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY.

Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxi

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones .

Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow. 

Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community.

Find show notes and episode highlights at https://nwrk.co/omq-tally-labs

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo.

J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity.

Ross and the Alanis brothers discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix.

Find show notes and episode highlights at https://nwrk.co/omq-storyco

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

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In Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami.

Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software development company focused on decentralized technologies. He has also recently launched Andiami, a global tech project designed to power a user-controlled internet while complementing & assisting decentralized technologies such as Bitcoin, Ethereum, and others.

Ross and Anthony discuss the values that drove Ethereum’s success, how Web3 runs the risk of becoming centralised, and what he believes is the perfect model for solving business problems.

Find show notes and episode highlights at https://nwrk.co/omq-anthony

To listen to previous episodes go to https://nwrk.co/omq 

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

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In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.

He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3.

Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early.

Find show notes and episode highlights at https://nwrk.co/omq-zeneca

To listen to previous episodes go to https://nwrk.co/omq

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To listen to previous episodes go to https://nwrk.co/omq.

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In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).

Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.

Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse.

Find show notes and episode highlights at https://nwrk.co/omq-staple

To listen to previous episodes go to https://nwrk.co/omq

If you enjoyed this episode, please leave a review and share this episode with your friends.

To listen to previous episodes go to https://nwrk.co/omq.

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In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.

Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he’s learned by being at the intersection of creativity and technology.

Highlights from the conversation

The metaverse will accelerate surrealistic fantasy-shaped ideas

AI tools that are connected to the metaverse will change how we design

It comes down to making sure that [your] core positioning and values are in a great place

Dada and Surrealism were reactions to similar things that we're seeing today

Oddness, surrealism, and escapism are starting to bleed out into popular culture

As reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing

More about Teemu Suviala 

Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don’t yet exist.

Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.

Find Teemu here: Twitter | LinkedIn | Instagram

Show Notes

People:

• Leonora Carrington
• Jeff Staple
• Bjarke Ingels

Companies and organisations:

• Tate Modern
• The Met
• Venice Biennale
• Guggenheim / Peggy Guggenheim
• RTFKT
• BIG

Miscellaneous:

• Surrealism
• Dada / Dadaism

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Ross and David discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and his experiments at the forefront of new technology.

Highlights from the conversation

NFTs are a crossroads of new tech [with] internet culture

Fun is very important, especially for NFT

Memes are the medium through which we're able to [share culture] on the internet

Rule book? Throw that out the window. Let's do something different

I definitely believe in NFT because I believe in  the value in digital assets

Leonardo DiCaprio is probably the most memed celebrity of them all

More about David Gersch

David Gersch is a world-renowned artist and the creator of the iconic CryptoLeo's NFT collection The Leoverse Metaverse.

CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!

Find David here: Twitter | Instagram | CryptoLeos

Show Notes

People:

• Leonardo DiCaprio
• Beeple

Companies and organisations:

• Bored Apes (Bored Ape Yacht Club)
• Punks (Crypto Punks)
• Art Basel

Miscellaneous:

• The Art Degen

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.

Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds.

Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.

Find show notes and episode highlights at https://nwrk.co/omq-danny

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3

Highlights from the conversation

A lot of people in Web3 don't realise turning a static image into global IP for entertainment is a huge lift

The Bored Ape brand is really powerful as an image. I would compare it to something like Hello Kitty

The other mark of good world-building is that there's a lot more to do in it, a lot more to explore

I don't want to be the dragon that sits on a pile of IP gold

The potential for the next Marvel or the next Disney exists in Web3

A lot of what inspired us to do this is fan fiction

More about Bryce Anderson 

Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He then worked in creative development at Warner Bros. before joining Clubhouse Pictures upon its inception in 2015. He has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.

Find Bryce here: Twitter | LinkedIn

Show Notes

People:

• Bryan Unkeless
• Cedric Nicolas-Troyan
• Blaise Hemingway

Companies and organisations:

• Runner
• United Talent Agency
• YUGA Labs
• Hello Kitty

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.

Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is so important, and How Web3 will create stronger brand communities.

Highlights from the conversation

If every product that you make is [based on] your customer's ability to install Metamask, you’re gonna kill your business

One of the strongest schools of thought in NFTs is the idea of incentivizing the propagation of an idea or a meme

In the world of brands and companies, trends and technologies come and go. This one [Web3] feels like it has far more economic validation

The really difficult thing to do is to get people together that have similar values, interests, and complementary skill sets

A lot of what this technology enables are novel ways of collaborating [and] playing with economics

Your 200,000 Twitter followers aren't gonna participate, but there might be half a dozen that are materially invested in the work and can support at an outsized contribution

More about Jack Butcher

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Twitter | LinkedIn | Instagram (Visualize Value) | Visualize Value

Show Notes

Companies and organisations:

• Opensea
• eBay
• Foundation
• Stripe

Miscellaneous:

• Cryptopunks
• CC0
• NounsDAO
• Morning Brew
• Metamask

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

"When I got into PVNKS I quickly realized that I was building a brand, building a world"

"This hub for like-minded people are invested in the project, but they're also invested in you, as an artist"

"Art is something that you do of your own will, not for the sole purpose of selling"

"Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm"

"My sole purpose is making something and seeing if someone enjoys it. If someone enjoys it – that's all they need to get from it"

"Marvel or Dark Horse have got a huge platform to make your idea grow but they'll also take over"

More about Gerhard Human 

Gerhard Human is an illustrator, animator and art director based in Cape Town, South Africa. He’s been working in the visual industry since 2001.

His work is strongly inspired by underground comics, skate culture and animation.

He’s done TV commercials for brands like MTV, Adobe, Goodwill and Smirnoff; and his work has been featured online and in print. Apart from commercial work, Gerhard had regular art exhibitions around the world.

Find Gerhard here: Twitter | Website | PVNKS

Show Notes

People:

• Ben Mauro
• Ben Mauro on One More Question
• George Lucas

Companies and organisations:

• Marvel
• Dark Horse (Comics)

Miscellaneous:

• PVNKS (Repeat Offenders)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• It still takes a creative person at the center to say – this is what it is, this is what it isn't
• We don't need to make a hundred million dollars on a movie. We just need for that to be a great experience for people in the DAO
• It's gonna be the most dangerous audience in the world. They're gonna green light [+ have rights to] their content
• Films could become more like startups + having equity in those startups could be beneficial for actors
• It's a film studio owned by the filmmakers and the fans
• When you join a DAO, there's often a lot of weight that goes with it

More about Kenny Miller

Kenny Miller is a creative and entrepreneurial leader focused on developing media brands that target emerging spaces in digital media.

This path has led to iconic work for culture-defining brands such as Apple, Disney, Nickelodeon, Noggin, MTV, The Walking Dead, Netflix, and the New York Knicks. His work has connected deeply with users of all ages worldwide. Kenny’s work has covered every aspect of the business-- production, marketing, distribution, and importantly revenue, which have been completely refashioned by the never-ending digital transformation of media.

From the launch of Quicktime to video games, social networks, user-generated content, streaming media, dynamic ad models, and now NFTs, Kenny’s focus has always been on engaging audiences with emerging technologies and platforms.

Now that crypto and the token economy have opened up a frontier where creators and fans can coordinate to independently produce content and franchises, Kenny is developing a token-driven funding and distribution platform called StudioDao to accelerate the ability of filmmakers and fans to innovate in financing and collaborative ownership structures.

Find Kenny here: Twitter | LinkedIn | Discord | StudioDao 

Show Notes

Companies and organisations:

• MTV
• Nickelodeon
• Viacom
• RobinHood
• SharkDAO
• Nouns
• MCU (Marvel Cinematic Universe)

Miscellaneous:

• Get Out (Jordan Peele Film)
• KYC (Know Your Customer)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
• Your cost of failure is small. And the only way to get asymmetric gains is to participate early
• You can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assets
• Now, the value is in the community, the content, the brand, the association
• Transformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordination
• It gives you greater specificity to do product design. It gives you immediate market feedback

More about Josh Rosenthal

Josh Rosenthal, Ph.D., is a former Late Medieval, Renaissance, and Reformation historian turned crypto-first investor. A Fulbright Recipient to the Sorbonne’s interdisciplinary think tank (École Pratique des Hautes Études), Josh founded multiple successful startups before starting a crypto-first founders’ fund, the 6ixth Event, and crypto-first family office, Narwhal Ventures. A guest lecturer at Harvard, Hopkins, and MIT, as well as a keynote speaker at crypto conferences and regular guest on crypto media, Josh explores how communities are using decentralized technology to reshape our world in what has become known as a Crypto Renaissance.

Half a millennium ago, communities adopted two new decentralized technologies to recreate their world. An explosive ledger-based financial technology powered the creation of a new proto-capitalism, while an incendiary permissionless print-based protocol communicated revolutionary ideas generating new markets for media. Early adopters parlayed their gains into a cataclysmic form of techno-art to recast their supernatural cosmology, the nature of vocation in an emerging world, and their roles therein. 

Find Josh here: Twitter | LinkedIn | The 6ixth Event | Narwhal Ventures

Show Notes

People:

• Medici Family
• Cozomo de’ Medici (Snoop Dogg)

Companies and organisations:

• Uniswap
• SushiSwap
• FAANG

Miscellaneous:

• TAM (Total Addressable Market)
• DAO (Decentralised Autonomous Organisation)
• Bill Gates and David Letterman (interview - Bill gates explains the internet)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family, and colleagues about us (caveat: if you own a family business, these may all be the same people)
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4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• For the majority of the people right now, there is just not a fast way to enter the tokenised world
• It doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardless
• Projects are getting a lot of traction for no reason – just because of the hype
• We are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this point
• It's a wild west, but I think that the companies that are diving in early are going to benefit in the long run
• Once the hype dies, what's left is the experience that people have with your product or game

More about Lubo Smid 

Lubo Smid is the co-founder & CEO of STRV, a boutique software design and engineering team behind building digital products for some of the hottest startups and brands that value high quality and over a decade-long experience of building and launching great apps to the market. He is a Czech Forbes 30 under 30 and a startup-minded entrepreneur who is extremely passionate about cutting-edge technology and the latest trends.

The majority of Lubo's focus these days is dedicated to STRV Labs. A portfolio of products that STRV incubates and operates on its own. It all started with a duo of dating applications for the LGBT community, Cosmic Latte, investment in soccer mobile game Live Penalty, breathwork application Float, and now two projects in web3 space. One NFT game is called Scavenger Land, and STRV's latest project is focused on the seamless entrance to the tokenized world for the end consumer.

Lubo splits his time between Prague, where most of the STRV team is located, and Los Angeles, as he would put it, where the most exciting things are happening. When he is not hosting one of numerous STRV events for the community, he enjoys cycling and skiing. In these activities, just like in his professional ones, Lubo aims to push his boundaries to the next level.

Find Lubo Smid here: Twitter | Instagram | LinkedIn | Website

Show Notes

People:

• Gary Vaynerchuk

Companies and organisations:

• Ledger
• STRV
• Y Combinator

Miscellaneous:

• VeeFriends
• Scavenger Land
• NBA Top Shot

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

A graphic novel [is] one of the few ways a single creator can create the entire product

You go to a meeting and they're just like "Cool art, kid – but what does this look like as a movie?"

Once NFTs + Web3 happened. It was just like, well, maybe this is a more interesting way to launch a product?

You can't one-to-one sell a product like you would in Web2, you have to create some kind of interesting gamification

I feel like a lot of stuff in Web3 is reverse – "Here's some art. Maybe I'll make a product, if you give me money"

Everyone was treating it like a Kickstarter. And I was treating it more like sales distribution

More about Ben Mauro

World builder. Character creator. Storyteller. Ben Mauro’s work has made a powerful impact on the gaming world, as senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. Ben has been crafting the characters, weaponry, machinery and gamescapes that have made these franchises house-hold names for two decades. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley.

Find Ben here: Twitter | Instagram | Website

Find HUXLEY here: Website | Twitter | Discord | Opensea

Show Notes

People:

• Sava Zivkovic

Companies and organisations:

• Yuga Labs
• Respawn
• Dark Horse

Miscellaneous:

• Web3
• Web2

How you can help

1. Review the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.

For cutdowns of the podcast visit our YouTube channel.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• The concept is the most important thing, because that's really what paints a picture in people's heads
• We're always asking how can we exaggerate that idea? How can we make it really, really clear with every element?
• If you filter yourself, you run the risk of blending in with everyone else
• If you can use storytelling to bring those ideas to life in people's minds, then you don't need to convince them because they'll inherently understand it
• We look for people who are ambitious and naturally want to create brave work. We also, um, create an environment where it's okay to put your neck out and try different things
• Really being a cheerleader – giving people that boost and telling them that their work is really good

More about Luke Woodhouse 

Luke Woodhouse is Creative Director at Ragged Edge, a branding agency for changemakers.

After working in branding agencies in London and Sydney, Luke landed at Ragged Edge and saw an opportunity to help build a team and an approach for people who care less about how things are, and more about how they could be.

Whether at scale or scaling up, Ragged Edge works with businesses with the conviction to challenge the status quo. Brands like Wise, East London Liquor Co, Papier, Reveal, and Mindful Chef.

From their London studio for clients around the world, the agency uses brand to solve complex, critical problems. Transforming businesses from the inside out with brave, conceptual thinking across strategy, creative, and implementation.

Follow Ragged Edge on Instagram, Twitter, LinkedIn or visit their website

Find Luke here: LinkedIn | Instagram | Twitter

Show Notes

People

• David Ormondroyd

Companies and organisations

• Bulb
• Reveal
• Circa5000
• Who gives a crap
• IDEO

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is to ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• My lack of conviction about branding may be [because] everything is being presented as a brand nowadays
• Branding was this shorthand for authority
• Designers are taught form follows function. What really makes design contribute to culture are those 'other things' that come into play
• Brands provide visual and experiential cues that help us work through a complicated environment
• My [interest] in the subject matter has a direct relationship to how good the work for it is
• Everything is being presented as a brand nowadays

More about Michael Bierut

Michael Bierut has worked as a graphic designer for over five decades. His first job after graduating from the University of Cincinnati was for Massimo Vignelli where he worked for 10 years. He then became a partner in the New York office of Pentagram, where he’s worked for 32 years and counting. Along the way, he was elected to the Alliance Graphique Internationale (1989), to the Art Directors Club Hall of Fame (2003), and was awarded the profession’s highest honor, the AIGA Medal (2006). In 2008, he was named winner in the Design Mind category of the Cooper-Hewitt National Design Awards. He’s been a senior critic in graphic design at the Yale School of Art and a lecturer at the Yale School of Management.

Michael writes frequently about design, is the co-editor of the five-volume series Looking Closer: Critical Writings on Graphic Design, and co-founder of Design Observer, a blog of design and cultural criticism which now features podcasts on design, popular culture, and business. His books include 79 Short Essays on Design (2007), How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world (2015) and Now You See It and Other Essays on Design (2018). He is still married to the first girl he ever kissed and has three children and two grandchildren.

Find Michael here: LinkedIn | Instagram

Show Notes

People:

• John Berg
• Massimo Vignelli

Companies and organisations:

• Columbia Records
• New York Public Library
• Brooklyn Academy of Music

Miscellaneous:

• Letraset

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• We have to be doing work that is going to change the world around us
• The boundaries of branding are absolutely limitless. What's not limitless are designers
• As designers, we cannot continue to think about the planet as a completely replenishable resource
• We have the opportunity to show what we support through what we buy
• At the end of the day, maybe you just are selling chocolate. You don't have to make it be about some larger societal issue
• If we're saying that the design industry needs to change, we have to start making those moves ourselves

More about Jessie McGuire

Jessie McGuire is the Managing Director at brand design studio ThoughtMatter. She leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits.

Her work spans projects for clients like Kimberly-Clark, P&G, and Colgate Palmolive. Jessie has played a role in raising awareness for socially progressive causes such as March for Our Lives, Girls Write Now and The Joyful Heart Foundation, and supports community-minded efforts for The New-York Historical Society, Downtown Staten Island, and The Center for Arts Education

Find Jessie here: LinkedIn | Instagram

Show Notes

Companies and organisations:

• ThoughtMatter
• Robinhood
• Reddit
• SVA – School of Visual Arts

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio.

Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Designers (ISTD) and a member of Alliance Graphique Internationale (AGI). 

Ross and Astrid discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this.

Find show notes and episode highlights at https://nwrk.co/omq-astrid-stavro

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• One thing with simplicity is to not confuse it with minimalism. Simplicity is about focus and really defining your purpose
• If you don't come together as a collective, sometimes you'll never be seen
• Purity is really important. It's where we try to get to the essence of a brand
• Great design doesn't mean good results. It's really the power of everyone together
• Motion really brings the work to life
• Even then the smallest move can really define the personality of a brand

More about Liza 

Liza is Partner and Creative Director at Studio Dumbar.

Studio Dumbar (part of Dept) is an award-winning international agency with a Dutch heritage, specialising in visual branding and motion. Liza is directly involved with all main projects such as the visual identity for Amsterdam Sinfonietta, Mauritshuis, the Royal Picture Gallery, the brand refresh of the van Gogh Museum, and she is a co-initiator of Demo - Design in Motion Festival.

She is an MA Design graduate from the Royal College of Art, London. Before joining Studio Dumbar she worked for Pentagram London for several years.

Liza is a co-founder and the host of Typeradio.org, the podcast station on type and design. In 2018, she was elected as a member of the prestigious design association, AGI – Alliance Graphique Internationale. And in 2021 she became a member of the Board of D&AD – the Design and Advertising Association in the UK.

Find Liza here: LinkedIn | Instagram | Website

Show notes

People:

• Tom Dorresteijn

Miscellaneous:

• NS – Dutch Railways rebrand
• Branding the Netherlands

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• I think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through the share card
• Start with guiding principles – What does your brand stand for? What are you trying to do? How does that come to life?
• That's part of the magic of Wrapped – you release it to the world and then it just kind of takes its own life.
• We have this lens where we don't really talk about Spotify. We don't say ‘we're great, we have millions of songs’. We tell stories, and majority of the stories we tell are through the lens of what's happening
• The brand is always, in one way or another, echoing the sentiment of the company and its founders
• Simple, graphic, colorful became three fundamentally important words that we could apply to all of the design work we were doing

More about Rasmus Wängelin 

Originally from Sweden, Rasmus is a New York based designer & director currently working as Global Head of Brand Design at Spotify. In his role at Spotify, Rasmus leads a team of designers, art directors and design directors to spearhead Spotify’s brand and marketing design-initiatives globally. Since joining in 2016, the Spotify in-house team has been recognized as “In-house agency of the year” 4 times — 18’(Ad-Age) & 19’ 20’ 21’(ADC).

Prior to Spotify Rasmus spent 8 years at R/GA leading design-teams across clients like Nike, Samsung and Google.

His work has been globally recognized and awarded by Cannes Lions, One Show, Art Directors Club, D&AD and more. Rasmus has taught classes at Hyper-Island, School of Visual Arts, Columbia University and was a design jury for 2018 The One Show.

Find Rasmus here:

Website | LinkedIn | Instagram

Show Notes

People:

• Alex Bodman
• Alex Tanguay
• Ben Crick
• Ben Crick on One More Question
• Brian Collins

Companies and organisations:

• COLLINS

Miscellaneous:

• Spotify Wrapped

How you can help:

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Then you become a trusted advisor or partner who has got their back rather than a gun for hire
• When we, as an industry, get it right we add unbelievable value to the bottom line of a business
• I definitely think there's gotta be a smarter way to be compensated for the work that we do
• But the minute something's asked for free, then they have all the power and we’re subservient to them. It's not healthy
• I don't think anyone feels that pitching is valid or valuable or adds anything
• Great work, in my opinion, comes from trust. And that trust comes from relationships

More about Stuart Watson

Stuart Watson is a graphic designer based in London. He started his career as the first junior designer ever hired by Wolff Olins. Whilst there he co-created the brand for ‘Oi’ – Brazil’s fastest ever start-up to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards. In 2003 he left to join venturethree where he became a Partner aged 27 and went on to create brands for Sky, The Times, Little Chef, and King; who's IPO valued them at US$7.08 billion. In 2015, Stuart joined Design Studio as ECD, winning the pitch to rebrand Premier League. A year later, fed up with being an employee, Stuart quit, finding himself unemployed and unemployable. He started Nomad with Terry Stephens in 2016 with a maxed-out Amex card as funding. Their first project was the rebrand of Sky Sports, followed by The FA Women’s Super League, a refresh of the Premier League, and the 2018 Cannes Lions event branding. 

Nomad now has a roster of Mass Fantastic clients including Premier League, Disney, BT, Sky, The FA, Natural History Museum and Rolls Royce. We are also proud sponsors of Hackney Laces, a community supported and run football club for girls who want to play football and learn new skills, on and off the pitch.

Stuart has had articles published in Fast Company, Muse by Clio, Campaign Magazine, Tortoise, Design Week, and Creative Review, and has been a D&AD judge, and Chair of AGDA, Australia in 2015. He's also a visiting lecturer at Nottingham Trent University. His awards include: Transform Awards Gold, 2019 – The FA Women's Football D&AD In Book, 2012 – Little Chef Creative Review, Best in Book, 2012 – Little Chef Brand New Awards, 2012 – Little Chef Transform Awards Gold, 2012 – Little Chef Transform Awards Silver, 2012 – Little Chef D&AD Silver, 2010 – The Times D&AD in Book, 2006 – Sky DBA Grand Prix, 2003 – Oi Guinness World Records, 2003 - Oi

Find Stuart here: Website | LinkedIn | Instagram

Show Notes

People:

• Richard Masters
• Marina Willer

Companies and organisations:

• The Premier League
• Design Studio
• Natural History Museum

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Since it's a living organism, a brand can behave really well if it's managed well. But it can also misbehave. There's also no such thing as a perfect brand
• In the industry, we hand out brand manuals and they're sometimes treated as the Bible that the in-house design team has to conform to, but I actually don't see style guide that way – I see style guide as parameters
• [On research] What I want to do is get down to the very bottom of it. What is this thing? What is this subject? What is this topic? And a lot of times these projects came to us as something that is so alien that we [asked] – are we really qualified to do this?
• The total body of the work doesn't have a singular style to it. But rather, we always design very contextually, very specifically. But within that specific context, we want to be as creative and as expressive as possible
• I think that's a fascinating way of thinking about our craft. That part of it is creating the visual, but part of it is also convincing human beings to understand, to make the leap, or to communicate
• I think sometimes clients hold the designers at an arm's length. They don't necessarily let them into the building. They don't let them see the bad stuff or, you know, actually understand how things work

More about Natasha Jen 

Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. 

A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts. Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. 

Her recent clients include high-profile tech companies and startups, such as Google, Waze, Magic Leap, Essential Products. Past clients include a wide range of collaborators from cultural and consumer segments, including Nike, Puma, Target, Ralph Lauren Home, Kate Spade, Chanel, Tata Harper, The Costume Institute at the Metropolitan Museum, Harvard Art Museums, Guggenheim Foundation, Fernando Romero Enterprise/FR-EE and OMA/Rem Koolhaas. 

Natasha he has earned awards from every major design competition and is frequently published in publications, including Wired, Fast Company, Kinfolk Magazine, Print Magazine, Creative Review, Metropolis, She was a winner of Art Directors Club’s Young Guns 4 and also served as a judge for the competition in 2007, 2011, and 2017. In 2014, Wired Magazine named her as one of nine “Designers Who Matter.” 

She serves on the board of Storefront for Art and Architecture in New York. She also served as Board of Directors of the New York Chapter of the American Institute of Graphic Arts (AIGA) from 2014 to 2017. She is a faculty member at the School of Visual Arts BFA Graphic Design Program and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and the Maryland Institute College of Art.

Find Natasha here: Website | LinkedIn | Instagram

Show Notes

Companies and organisations:

• Calvin Klein
• Donna Karan

Miscellaneous:

• Taipei, Taiwan

How you can help:

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• If you build upon communities that have organically been created, the chances of success are much higher
• People are not buying products, people are buying stories
• [Brands] not just an economic entity, [they’re] a social entity or cultural entity
• The most successful brands piggyback on their existing communities
• If you're not part of someone else's story, then you're in trouble
• Collaborations are not brand extensions. It's a big mistake to treat them as such

More about Ana Andjelic

Named one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chief Brand Officer of Banana Republic and author of “The Business of Aspiration." She specialises in building brand-driven modern businesses and runs a weekly newsletter, The Sociology of Business. Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, speaker and advisor.

Find Ana here: Website | Medium | LinkedIn | Instagram | Twitter

Show notes

Companies and organisations:

• Dior
• Disney
• GOOP
• Heron Preston + Moon Toothpaste
• Allbirds + Adidas
• Patagonia
• Glossier
• Rapha

Miscellaneous:

• The Sociology of Business (Ana’s newsletter)
• The Business of Aspiration (Ana’s book)

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• I'm always encouraging my clients to brag in a good way.
• A logo is just a mark and some of the best-known brands in the world have really crappy logos
• As far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place
• [A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brand
• You need to embrace who you are. Be true to who you are and tell that story of who you are
• People are so often very passionate about what they're making, if you can engage with that, you get away from the  mundane, sameness in so much of the communication you see

More about DJ Stout 

DJ Stout is one of 24 Partners of the acclaimed international design consultancy Pentagram and the Principal of the Austin, Texas office. Stout joined Pentagram as a partner in 2000. Pentagram, founded in London in 1972 by five designers, currently has four offices around the world. 

In a special 1998 issue, American Photo magazine selected Stout as one of the “100 Most Important People in Photography.” In 2004 I.D. (International Design) magazine selected Stout for “The I.D. Fifty,” its annual listing of design innovators. In 2010 The Society of Illustrators honored Stout with the national Richard Gangel Art Director Award for his advocacy of illustration during his design career. Also in 2010 Stout was recognized as an AIGA (American Institute of Graphic Arts) Fellow Award recipient for his exceptional contributions to the field of graphic design. 

His design work is included in several national design collections including the Museum of Fine Arts Houston, The Dallas Museum of Art, The Wittliff Collections, and the Cooper Hewitt–Smithsonian Design Museum.

Stout and his team specialize in the creation of brand identity and strategy, publication design, packaging and interactive solutions. 

Stout and his team have done work for high-profile companies and institutions like Microsoft Windows, Ruby Tuesday, Popeyes Louisiana Kitchen, Walgreens, Lands’ End, L.L. Bean, Southwest Airlines, The Fort Worth Museum of Science and History, The Perot Museum of Nature and Science, The Museum of Fine Arts Houston, The Contemporary Austin, The Houston Ballet, World Wildlife Fund, SkinCeuticals, Advanced Nutrients, Northwestern, Tulane, Vanderbilt, Middlebury, Loyola Marymount University, UC Berkley, The University of Colorado, Drexel and USC.

DJ is the author of three books; The Pictures of Texas Monthly Twenty-Five Years, The Amazing Tale of Mr. Herbert and his Fabulous Alpine Cowboys Baseball Club, and Variations on a Rectangle–his forty-year design retrospective.

Find DJ here: Instagram | Twitter 

Show notes

People:

• Michael Bierut
• Paula Scher
• Luke Hayman
• Herbert Kokernot Jr.

Companies and organisations:

• o6 Ranch
• Alpine Cowboys
• Kokernot Field
• Texas Monthly Magazine

Miscellaneous:

• King of Diamonds – The story behind Alpine’s Kokernot Field

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• Any public institution has a brand and is a brand
• The Constitution has a lavish and generous set of values...but it comes down to the promise of human dignity
• It doesn't matter if you've got this amazing message and amazing marketing collateral – if you don't actually do the thing that you said you would do, it all fails
• One shouldn't over mythologize the element of public participation
• It doesn't matter about its provenance, the fact is that it was an evocative and moving charter on the part of those struggling against Apartheid
• The question is what was produced? Whether it's a flag, a set of values, did it have resonant integrity? 

More about Judge Cameron

Edwin Cameron retired in August 2019, after 25 years’ service as a judge, the last eleven in South Africa's highest court, the Constitutional Court. Before that, he served in the Supreme Court of Appeal for eight years, and the High Court for six. He was educated at Pretoria Boys' High, Stellenbosch and as a Rhodes Scholar at Oxford. During apartheid he was a human rights lawyer. He has fought for LGBTI equality, and helped attain the historic inclusion of sexual orientation in South Africa's Constitution. As someone living with HIV, he was a fierce critic of President Mbeki's AIDS denialist policies. His two prize-winning memoirs, Witness to AIDS (2005) and Justice: A Personal Account (2014), have been translated into German, Korean and Chinese.  He holds honorary degrees from six universities. After stepping down as a judge, he was elected Chancellor of Stellenbosch University and appointed Judicial Inspector of Correctional Services.

Show Notes

People:

• Arthur Chaskalson
• Pius Langa

Companies and organisations:

• The Constitutional Court of South Africa
• The Supreme Court of Appeal
• The High Court

Miscellaneous:

• The South African Constitution
• The South African Flag
• Memoir: Witness to AIDS (2005)
• Memoir: Justice: A Personal Account (2014)

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a better job of telling their story. We can identify with them.
• Great characters have a strong story. Their strengths and their weaknesses are almost mirror opposites of each other.
• Perfect is boring. Perfect is inauthentic. Perfect is unrelatable
• People do not fall in love with corporations. They fall in love with personality
• Our purpose in life is to find our true voice and be comfortable with that
• When you have your story, you have to think about – I stand for these things and I stand against these things

More about Chris Do

Chris Do is a loud introvert, an Emmy award-winning designer and director, CEO and founder of The Futur—an online education platform that teaches people how to make a living doing what they love.

Mr. Do has given talks and conducted workshops on: Marketing, Sales, Negotiations, Pricing & Budgeting, Mindset, Content Marketing, Community Building, and Personal Branding.

He has taught Sequential design for 15 years at the Art Center College of Design. Additionally, he has lectured all over the world including: Entrepreneurs’ Organization, Adobe MAX, Digital Design Days, Awwwards, The Design Conference, Birmingham Design Festival, Creative South, AIGA national conference, Motion Conference, MIT, Bend Design Conference, VMA Design Conference, Graphika Manila, Create Philippines, Rise Up Summit, RGD Design Thinkers, Cal Arts, LA Art Institute, Otis College of Design, UCLA, MGLA, CSUN, Post Production World, Adobe Video World and SDU.

Find Chris here: Website | LinkedIn | YouTube | Instagram

Show Notes

People:

• Jose Caballer

Companies and organisations:

• The Futur
• Blind
• Marvel Comics
• DC Comics

Miscellaneous:

• Pocket Full of Do
• The Futur Pro Group
• Business Bootcamp

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typography
• Big companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?
• They don't even have to say anything. They just have to put type on a page and people would immediately recognise the brand 
• It's very difficult to maintain what's good about the brand
• They're rooted in this idea of being digital-friendly but they're falling in line with everybody else
• If you spend $250,000 for a photo campaign, that gets used for one season. If you spend the same amount for a font that you use for 20 years, the cost is negligible

More about Matteo

Matteo Bologna is the Founder and Creative Director of New York-based branding studio Mucca, a singular personality whose multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. 

Over his celebrated career, Matteo’s focused but fun-loving approach has earned strong client partnerships across countless industries, from startups, small retailers and beauty powerhouses to hospitality where he has designed for various renowned hotels and restaurants. This includes work for Sephora, Barnes & Noble, Target, WeWork, Whole Foods, Adobe Systems, the legendary Balthazar in NY and many others.

Matteo is also a former board member of AIGA NY and president emeritus of the Type Directors Club, frequently lecturing around the world about his passion for typography. For his efforts, he has been widely recognized by industry publications, competitions and exhibitions, including: Communication Arts, Eye, Graphis, HOW, PRINT, the Art Directors Club, and the James Beard Foundation.

Find Matteo here: Website | LinkedIn | Instagram

Show Notes

People:

• Rainer Scheichelbauer

Companies and organisations:

• Mucca
• Glyphs
• Balenciaga
• Absolut Vodka

Miscellaneous:

• Fontographer
• Matteo’s course – Type Design for Non-Type designers

Matteo’s work

• Whole Foods
• Rise by WeWork
• Sephora
• Farmer’s Fridge

How you can help

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas that you then come to use
• I always try and encourage young designers to not just look at design – to look wide and experience wide
• Things lead to other things. The more you collect ideas, the more you will have opportunities to make them happen
• It's important that we create systems that are open and easy to flex to accommodate audiences as they participate in what you've created
• We shouldn't just do ‘adaptable’ for the sake of it, we should understand the role that each organisation plays
• The work is also the journey. The difficult thing is to make brave ideas survive the process + make make into the real world

More about Marina 

Marina Willer is a graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director for Wolff Olins in London.

During the course of her career, Willer has led the design of major identities schemes for Amnesty International, Tate, Southbank Centre, Serpentine Galleries, Oxfam, Nesta, Second Home, Sam Labs, and the largest telecoms in Russia (Beeline) and Brazil (Oi), among many others. She was also one of the designers behind the brand for Macmillan Cancer Support. More recently she led the rebrand of Battersea, one of​ ​Britain's​ ​oldest and most famous animal rescue centres, Maggie's and Rolls-Royce.

Willer’s first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix in 2018. Her films have been shown at Fondation Cartier in Paris, the ICA in London and prestigious film festivals worldwide. Marina has made several films for iconic British architect Richard Rogers, including “Exposed” — a film to introduce Rogers' exhibition at the Pompidou Centre and the Design Museum — and “Ethos”, which was screened at the Royal Academy of Arts. The films are the result of a longstanding collaboration with Rogers and his architectural practice RSH+P, for which Willer created the visual identity. 

A multi-faceted designer, Willer has recently turned her hand to exhibition design, where she has completed work on major exhibitions for the Barbican (‘Mangasia: Wonderlands of Asian Comics’) and the Design Museum (‘Ferrari: Under the Skin’).

She has been an examiner at the Royal College of Art and is a member of the AGI (Alliance Graphique Internationale) the most prestigious graphic design association in the world. She has been chair of the D&AD jury on numerous occasions.

During the course of her career, Willer has been the recipient of a variety of industry honours and she is consistently recognised as a leading figure in UK design, including Creative Review’s Creative Leaders 2017, Design Week’s People Who Made an Impact on Design 2017 and The Dots’ Female Creative Leaders 2017.

Awards include best Brazilian short film at the São Paulo Film Festival, 2004, Best British Promotional Film at Promex 2000, Grand Prix for Oi at the 2002 Design Effectiveness Awards and Gold for Macmillan 2007. Her Serpentine Galleries identity was among the 2014 nominees for the Design Museum’s ‘Beazley Designs of the Year.

Find Marina here: LinkedIn | Instagram

Show Notes

People:

• Margaret Calvert

Companies and organisations:

• Tate
• Amnesty International
• Great Green Wall Africa
• Rolls Royce
• Moholy-Nagy Foundation
• Royal College of Art
• Shakespeare Theatre Company

Miscellaneous:

• Red Trees

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author.

Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyota, and Microsoft. He has received global recognition for his work including a Golden Novum Design Award. In 2018, BUMBLE named Jason one of its 100 Most Inspiring New Yorkers.

Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand and the impact colour can have; especially in environments where it’s scarce.

Find show notes and episode highlights at https://nwrk.co/omq-jason

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're building in other people's minds
• Where you really start to feel the compound effect of brand [is] 12-18 months down the line
• It really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that threshold
• The only way to maintain the edge, long term, is just to dig your heels in and try and be clever, make better work and hope that it's obvious in the output
• I didn't need 1000 people to believe in it for it to work. I needed to find five people a year that were interested in hiring me as a consultant
• The power of consistency, and just going at something and tackling it, again and again, can produce value

More about Jack

Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. It was fun, but the opposite of freedom. In search of freedom, he started his own advertising agency. It was not fun, and even less freedom.

After two years of iteration, he figured out how to transition to highly specialized (and fun) consulting, which resulted in a product business: Visualize Value. VV is a project he used to build a network of mentors, a $1M/year product business, and a media platform with an audience of over 600,000 people. Now, Jack spends all of his time making things that make it easier to learn, teach, build, and sell.

Find Jack here: Website | LinkedIn | Instagram (VV)

Show Notes

Companies and organisations:

• Opponent

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• [On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinking
• It means something. They work their asses off for a purpose, and that logo signifies the purpose.
• We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honesty
• Design is about goods and about capitalism, there is no doubt about that
• [On doing what’s best for a brand] People change, but the company stays. So it's not about your personal taste
• Design [has] this opportunity to do that for a collective of people – which is a company – you can make that company feel, look, or behave a certain way

More about Rejane

Rejane is an award-winning designer with a history of iconic work. 

She has 23 years experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and Studio Dumbar (NL).

Rejane studied at the School of Visual Arts in New York and St Joost Art Academy in Holland and has taught at the MA and BA in art schools around Europe. Rejane’s work is regularly featured in publications, and she also gives workshops and lectures around the world.

Studio Rejane Dal Bello

We are a design studio, creating work that is meaningful, engaging and lasting. Everything we work on – a new brand, a digital experience, a book or something else – we get to the heart, to find what matters.

Our job is to clearly communicate your beliefs in a striking, moving and effective way. If you’re passionate about the power of design, then we’d love to work together.

We choose to be small, so we can move fast, collaborate directly and create brave work.

We’re based in London and we work with people from all over the world, pulling in the right expert at the right moment.

You’ll get one team, working directly for you, from first thoughts to finished creative.

Find Rejane here: Website | LinkedIn

Show Notes

Companies and organisations:

• Alzheimer Nederland Foundation
• The Smile Brigade

Miscellaneous:

• Book: Citizen First, Designer Second
• Work: Alzheimer Nederland 
• Work: The Smile Brigade

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• When you're on the client side there are so many priorities to handle other than brand building
• It's about encouraging a culture of not just being on repetition, but a culture that is about making things better and making things happen
• The important thing is to know that a lot of people on the client side aren't brand builders
• You just hope that senior leadership has enough vision, communication ability and consistency in the narrative that they're telling that everyone in the company starts thinking with a holistic mind
• As a business owner, he's like, I can't do any of that. I can't be the best marketer for my brand because I don't have the money to do that
• In an agency, you want to put a dent in the universe, you want to do something cool and breakthrough that people take notice. But when you're inside the company, you just want to survive to the next day and be a little better tomorrow 

More about Leland

Leland is a designer and business executive fascinated with incredible innovation and incredible scale. In 2008, he co-founded and led as co-chief creative officer COLLINS, the globally renowned brand firm specialized in creating incredible innovation at incredible scale. In 2016, he joined Chobani as its first chief creative officer — then became its chief brand officer — where he transformed incredible scale to do incredible innovation. Today, he is the co-founder of two startups dedicated to incredible innovation that scales incredibly: River, an interest discovery engine, and Sway, a materials science company inventing seaweed-based plastic. In 2020, the World Economic Forum elected him a Young Global Leader. He is also a Board Member of the One Club for Creativity and Advisory Board Member of NOMI Networks – a global organization dedicated to ending modern slavery.

Leland has built organizations honored as the most creative in the world: “Company of the Year” finalist (Fast Co), “In-House Agency of the Year” (Ad Age), “Design Firm of Year” (Ad Age), ”30 Most Important Design Companies" (Fast Co), "A Cult Brand" (The Gathering), “Most Innovative Company in the World” (Fast Co) x4, "50 Best Places for Innovators" (Fast Co) “Agency Creatives Would Kill to Work At” (WNW Magazine), “Agency Inventing the Future of Brand Building” (Forbes), “Brand that Matters” (Fortune), “Brands Changing the World” (Forbes). They have created “the next big design trend” (AIGA Eye on Design), produced “the future of music videos” (Forbes), influenced federal climate legislation, federal childhood nutrition policy, presidential candidate platforms, and won every major global creative award. He co-authored “The Anti-CEO Playbook,” a TED talk enjoyed by millions of people. He has won recognition as "Global 30 under 30” (Campaign), “Young Influencer” (Ad Age), “Most Influential Designers Today” (HOW Magazine), “Design Thinking Leader” (IBM), “Master of Marketing” (Assoc. of National Advertisers), “Tastemaker” (PDN Magazine), and “Designer to Watch” (Graphic Design USA).

Find Leland here: LinkedIn | Instagram

Show Notes

People:

• Milton Friedman

Companies and organisations:

• Chobani

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic | http://www.davidcuttermusic.com



To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• The most successful relationships we have are the ones where the internal team have done the work to prime the key decision makers with what to expect
• That's where balance is really crucial – we can support them and give them all the ammo needed. But at the end of the day [we need] their expertise for those crucial conversations
• As there's more access to design, [maybe] not designing is going to be differentiated
• Some people just want to be part of some of the conversations along the way 
• Part of it is figuring it out along the way. You find a rhythm or your stride a little bit into the process
• There's only so much that we can do if your CEO has worked with his executive team for years. He's going to trust them way more than someone who's just come in

More about Brent

Brent Couchman is a graphic designer, creative director, and founder at Moniker, a brand design studio based in San Francisco.

Moniker works with an international team that focuses on connecting future-thinking brands to today’s challenges and communities. Clients include Coinbase, Oculus, One Medical, Coca-Cola, Google, Facebook, Sonos, Casper, and many more.

Find Brent here: Website | LinkedIn

Show Notes

People:

• Josh Higgins
• Hillary Clinton (Brand)
• Greta Thunberg
• James Sommerville
• Vitalik Buterin (Ethereum)

Companies and organisations:

• Facebook
• Oculus
• Portal
• Minute Maid
• Ethereum

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• We all have the same time in the day, but some people get exponential results
• You can go on a completely different path and you can define what 'winning' is
• We believe if we stop being self-critical, we're just gonna become a sloth...which is a complete lie
• Great communities are not actually focused on communities, they're focused on a mission
• A lot of people get so focused on their benefits and features [of] their product, they forget that what people want to do is feel a particular way
• People remember moments – life is a bunch of moments. What we're trying to do as marketers is, give people these moments

More about Finnian

As a sought-after speaker, event facilitator and executive coach, Finnian has been dubbed “the Business Mystic” because of his unique ability to put consciousness into business and inspire leaders to find new levels of meaning and purpose through their creative endeavours.  This approach flowed through his term as President of the Colorado Chapter of Entrepreneurs Organization (EO) - the largest and most influential community of entrepreneurs in the world. 

As an entrepreneur, Finnian built and exited two multi-million dollar companies in the financial industry.  He’s the Creator and Chief Visionary Officer of Intentionality.com. Using the Intentionality framework, Finnian guides people to find their path, get on their path, and stay on their path to wholeness.

As a lifelong learner, Finnian has degrees in maths, physics, finance, leadership, teaching and a master’s degree of science in positive psychology.  He spent 7 years in the Australian Defence Force and graduated from one of the most prestigious leadership organisations in the World, The Royal Military College of Duntroon.

Finnian's finest accomplishment to date was being featured on the popular National Geographic Documentary, Undercover Angel. This was a project where he was dropped into an underprivileged community to find out their core issues, build trust and come up with a project that would support their needs.  He funded the entire program himself and worked with community leaders to form a family education centre in Fakulteta, Bulgaria.

Above all, Finnian is a conscious being - committed to embodying Intentionality and inspiring others to do the same. Finnian travels the world spreading Intentionality on speaking tours, exploring new places and cultures and chasing powder as a ridiculously passionate skier!

Find Finnian here:

LinkedIn | Website

Show Notes

People:

• Warren Rustand
• Chris Do

Companies and organisations:

• EO (Entrepreneurs Organization)

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation

• They're not gonna care, and they shouldn't, because they don't need more things
• If you play it safe and you go the easy route it falls on deaf ears
• It's about the people that do it. We want to be in the right relationships with the right people. The product and all that other stuff are important, but great people build great brands and great companies, and I think that's where it starts.
• I think it takes courage to be presented with four potential brand identities in a first client presentation and take the one that's the most crazy
• A great brand has impact on the world and people and culture. It doesn't have to fundamentally make us all better humans, but it should hopefully, bring joy, happiness, connectivity to people's lives
• It's not one thing, it's so many individual moments where you have to make decisions. And you know, and all those decisions add up. And Vitamin Water is a perfect example. It's like, if you get everything right, where you treat every single moment, as an opportunity to introduce yourself to people

More about Alex

Alex Center is a Brooklyn-based designer and founder of the branding company CENTER.

Prior to launching his own studio, he spent 11 years working for the global beverage leader Coca-Cola where, as Design Director, he led the strategy and design vision for the brands vitaminwater, smartwater & Powerade. Over his career, Alex has designed packaging that has been in the hands of millions, launched multiple breakthrough brands, given talks around the world and once met rapper 50 Cent who told him “You must think you're pretty special.” He got nervous and instantly started sweating.

Today, his team at CENTER is building the next generation of icon brands partnering with companies like United Sodas of America, Heywear, Kin Euphorics, Good Light and Conbody. Alex is also a mentor with the SVA Masters in Branding program.

In his personal time he enjoys rooting for New York sports teams that wear orange & blue, eating and instagramming delicious meals and spending time with his wife Jacquelyn De Jesu and their zero kids and zero pets.

Find Alex here:

LinkedIn | Website | Instagram

Show Notes

People

• Jonathan Mildenhall 
• 50 Cent
• Brian Collins

Companies and organisations

• Black Lives Matter
• Glaceau Vitamin Water
• United Sodas of America

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• We have to give a shit. And our employees have to give a shit about the things we give a shit about
• Any great brand is a convergence of both functional and emotional components
• When everybody's going heavily into their data, it leaves space for a really good story
• You’re not for all. Generalisation isn't doing anybody any favours
• Be super specific about what's important to you and who you serve, because that can be a gamechanger
• I drive a lot of motivation from what I want to change, what I'm frustrated with, or angry at

More about Karin

Under 15% of global executive creative agency leaders are women — Karin Fyhrie is one of them. She confidently steers Top 50 brands, globally renowned cultural institutions, and market-leading start-ups into the future, thanks to her unconventional path. Over two decades, she’s evolved as quickly as the industry has, building a uniquely diverse perspective as expansive as the word ‘design’ has become thanks to tenures at COLLINS, IDEO, Google Creative Lab, Imaginary Forces, and even a VR residency through Stanford. With this cross-specialism insight, she comfortably transitions between product and service innovation, brand strategy, storytelling, and systemic creative direction for the private, public, and nonprofit sectors. Her contributions have been recognized by D&AD, The One Club, Fast Company, Graphis, Eye Magazine, Communication Arts, AIGA, the Society of Publication Designers, Type Directors Club, and the Emmy Awards.

In her most recent position, Karin was the San Francisco Managing Partner of COLLINS, the design and strategy agency responsible for notable rebrands of Spotify, Robinhood, Dropbox, Mailchimp and the San Francisco Symphony. While leading the west coast office, COLLINS was (twice) consecutively named “Design Agency of the Year” by Ad Age (2019-2020) as well as one of the 50 Places Creative People Want to Work Next by Working Not Working. In 2020, she helped launch COLLINS’ first-ever editorial site, IDEAS, while simultaneously spearheading the company’s internal DEI initiatives; helping to triple the impact of its internship program committed to creatively-inclined students of colour.

As of 2021, Karin launched her own studio, Sovereign Objects, a brand and innovation firm advancing the arts, culture, and science. Partnerships focus on ways that reimagine economic and/or organizational models to redistribute power and prosperity. Current clients include everything from stealth stage start-ups in the creator economy to high-impact non-profits like the Obama Foundation. On the side, she also consults through Mixing Board, a think tank  of brand and communications leaders that provide their expertise, mentorship and help with building teams to organizations looking for advice. Mixing Board community members are CMOs, heads of comms, seasoned brand strategists, social and content experts, community builders, researchers, speechwriters and policy veterans.

Find Karin here: LinkedIn | Website

Show Notes

People:

• Bailey Richardson
• Ben Crick
• Vanessa Sequeira
• Molly Hayward

Companies and organisations:

• COLLINS
• IDEO
• Bumble
• People & Company
• Miro
• B Corp

Miscellaneous:

• Ask Dr. Ruth (Documentary) 
• Gestalt Principles

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• Just like brands and companies, people need to have the right mindset about what could be rather than a preservation mindset or a victim mindset
• To think less about resources and more about being resourceful is the kind of change we need to make in our heads.
• What does the world need right now? it needs more fresh, entrepreneurial thinkers who are willing to turn things upside down and change the status quo
• The people in a company are more brand builders than anything else you do
• Rather carve out deeper, more meaningful relationships with people who truly get you
• Give guardrails but fewer rules to people, and more liberation to make their own decisions

More about David

David is an experienced strategy practitioner having led significant Brand, Insight, Marketing, People, Research and Technology projects across more than 20 countries. He founded DeltaVictorBravo in September 2018 and also represents eatbigfish across Africa Middle East.

David’s prior experience is as CEO of Yellowwood, MD of Enterprise Identity Group /Brand Union, Group Head of eBusiness for De Beers and MD of Tinderbox. He has previously held positions as Chairperson of the South African Communication Design Council and The Digital Interactive Media Association and as Director of The Brand Council SA and the Joburg Ballet. He is currently an MPhil candidate in Inclusive Innovation at UCT GSB.

Find David here: LinkedIn | Website

Show Notes

People:

• Patty McCord

Companies and organisations:

• Southwest Airlines
• Edcon

Miscellaneous:

• Financial crisis of 2007–2008
• Burger King reveals a more tender side asking people to support McDonald’s
• Hertz vs. Avis advertising wars: How an ad firm made a virtue out of second place
• How Netflix Reinvented HR

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• A rebrand doesn't have to be extreme. It could be the right decision to just modernise or refresh
• We want to give up and coming businesses a fighting chance
• No one cared about them. They were visual spam all over the city, no one engaged with them. The whole point of them was to inform the public, but no one cared
• Brand identity really can just attract people in that front door. A lot of those small or mid-sized growing organisations lack that
• A lot of organisations can't see the obvious right in front of them. And creatives, especially at an agency, have the gift of being an outsider. We can bring a fresh, unique perspective
• When clients rebrand, they often forget the context out of which they came [...] When you're tone-deaf to where you've come from, it can be quite dangerous from a relationship perspective

More about Blake 

Blake is the Creative Director and Cofounder of Matchstic, an Atlanta-based brand identity firm. For nearly 20 years, he’s focused on helping growing companies level up their brand identity by being radically relevant.

Blake has led brand launches for over 200 projects, spanning a broad range of clients, from global heavy-hitters to ambitious startups poised for growth. The most notable of which include, Chick-fil-A, Publix, Mailchimp, Boys & Girls Clubs of America, Spanx, International Justice Mission and the City of Atlanta. His work has been featured in Fast Company, City Lab, and Designing Brand Identity by Alina Wheeler, and has received recognition in Graphis, Communication Arts, and Brand New.

Blake extends his creative vision into thought leadership, having taken the stage to speak on brand identity best practices and creative courage at DesignThinkers Toronto, AIGA-Atlanta, HOW Conference, Plywood People, and MODA.

In addition to co-leading Matchstic, Blake organizes the Atlanta chapter of CreativeMornings, a free monthly lecture series for the creative community. With more than 400 attendees each month, the Atlanta CreativeMornings chapter is the country’s largest.

His podcast, The Creative Rising, features conversations with creative professionals and industry leaders who share their perspective on career, courage and creative leadership.

Find Blake here:

Website | LinkedIn | Twitter

Show Notes

People:

• Paul Rand

Companies and organisations:

• City of Atlanta
• SunTrust / Truist
• GAP
• Warner Brothers

Miscellaneous:

• A Change Of Brand (Podcast)

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• I like the idea that a couple moves from me help fuck with the people who had 100 moves to make
• Man, I'm just going to have fun with this. I'm not going to worry about what is and isn't the right thing to you know, to get me into the cool room. I'm just gonna do it
• If you're just starting out, it's about knowing how to play the deck of cards, when to play them, how to enjoy them, and how to make this stuff fun
• You look at a brand, you want to trust it, and you want to believe in it. And you don't want them to let you down. If they make lots of profit, a little profit, I don't really care. This helps me make my life better.
• Brands can just be decent humans, and companies can be decent humans and they can just treat humans the way they want to be treated. That makes for a better world,  a better experience, more loyal customers, and, in the long run, more money
• Slow and steady wins the race, and also feeds the soul

More about Aaron 

Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Lego, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps “Out West.” His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after.

In April 2000, much to the chagrin of his proud Midwestern roots, he accepted an ill-fated art director position with SNOWBOARDER magazine. He won “Art Director of the Year” for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat’s ass.

Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he instantly accepted and rolled up his sleeves to work on the Gravis, Helly Hansen and Nixon accounts.

The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. All these years, he’s proud to report that he’s managed to “keep everything out of the red.” He rolls up his sleeves for Coal Headwear, Cobra Dogs, Nixon Watches, Bernie Sanders, Patagonia, Target, Chris Stapleton, NASA/JPL, John Hodgman, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that.

He’s been fiercely independent since 2004, and isn’t going back anytime soon. He lives and works out of a backyard shop in an undisclosed location on the mean streets of Portland, Oregon.

Find Aaron here:

Website | LinkedIn

Show notes

People:

• AOC

Companies and organisations:

• Cobra Dogs
• Field Notes
• Timex
• Coal Headwear
• Union Binding
• Target
• Walmart

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

In Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures.

Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for Social Graph Ventures, a DAO that invests in projects building the technology and apps powering decentralized social networks and communities. 

Ross and Jakub discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, why you should let people AI-replicate and use your identity and much more.

Find show notes and episode highlights at https://nwrk.co/omq-jakub.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

• You're lucky if you find a name or concept that upsets a certain number of people
• We did a lot of work to ensure that our customers thought that we hung the moon. And the advantage of that [was] our fans sold for twice what anybody else's did
• We talked to every single customer that we had — 10s of thousands of people over a period of years — to see how we could make the experience better
• The product is almost secondary to the experience. The product is your ticket to entry. The experience of receiving the product, buying the product is what people ultimately take away — that’s where your brand comes to life.
• Prospective customers would call us, and we would answer HVLS fan company and there would be a pause...they'd say, are you those guys that make those big ass fans? 
• The majority of what we got in payment was for the brand, because, I mean — we made money, but honestly, we did not make that much money.

More about Carey

A career entrepreneur, Carey Smith founded Big Ass Fans in 1999 and served as its CEO, or Chief Big Ass as he preferred, for 18 years. While other companies made and lost their fortunes, Carey’s contrarian business practices and relentless pursuit of new markets and high-quality products led to sustained, rapid growth. By 2017, Carey had grown the fan and light manufacturer to nearly $300 million in annual revenue and more than a thousand employees. And he’d done it without any outside investors. Ready for a new challenge, he sold Big Ass Fans for $500 million. The company’s stock appreciation rights program paid out $50 million to more than 100 loyal employees who shared Carey’s work ethic with 15 becoming overnight millionaires. Following the sale, Carey founded Unorthodox Ventures, his Austin-based twist on the business incubator that seeks to provide everything investment firms lacked when they approached him near daily at Big Ass Fans. Carey’s team consists of experts who help founders become serial entrepreneurs by providing support for everything from engineering and marketing to customer service and logistics.

Find Carey here:

Website | LinkedIn

Show Notes

Companies & Organisations

• Big Ass Fans
• Unorthodox Ventures
• Tushy
• Awkward Essentials

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

"Design is not what we make. Design is what we make possible for others."

"Craft is just consideration of every detail. And scale is often about finding efficiencies. And those two notions are kind of at odds with each other."

"Craft at scale is the same as craft anywhere else. It's just trying to bring intentionality and consideration to every decision."

"We feel the tension between good business and good design constantly. Good design is so often a factor of time."

"It's critical to have the leadership team in the room because the more understanding you build, the more likely you are to build something that fits the problem."

"I don't believe in the idea that you need to find a compromise, because I think compromise implies that both sides of the equation gave up on something to meet in the middle."

More about Ben 

Originally from Australia, Ben relocated to the United States eight years ago in pursuit of a specific vision for branding — to bring the creative quality and craft usually reserved for small practices to projects and clients of intimidating scale and complexity. He believes that at the heart of all good design is an equal marriage of concept and craft. A provocative and insightful idea, brought to life with art and finesse. 

His portfolio spans a diverse range of brands, from luxury companies to global giants including Spotify, Instagram, and Coca-Cola — garnering particular recognition for his development for uncommonly compelling, far-reaching, systemic identities. The resulting work has been internationally recognized by D&AD, Graphis, Cannes, AGDA, Communication Arts, the Type Directors Club, The One Club for Creativity, the ADC, Print Magazine, and FPO — among others. Designweek named his work for Spotify as some of the most globally defining to date. In 2019 Fast Co named the Mailchimp rebrand one of the best pieces of design in 2019. Just recently he launched a provocative evolution for investment app Robinhood, which has (so far) received a warm reception on Twitter.

Ben moved to San Francisco in 2018 as Creative Director of the COLLINS SF office and has begrudgingly accepted that hiking is now a part of his life.

Website | LinkedIn | Instagram

Show Notes

People:

• Brian Collins
• Leland Maschmeyer
• Christian Widlic
• Kris Wong

Companies and organisations:

• COLLINS
• Spotify
• Mailchimp
• Robinhood
• Pixar
• MoMA

Miscellaneous:

• Gen Z

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

Most of my clients didn't embrace collaboration in a deep way, there was shallow collaboration. But that wasn't really about genuine collaboration.

Working with your competitors is going to get you there faster,

Brand owners have misunderstood the degree to which people care or don't care about them

That ambition is too important for me to suppress. I need to step back and reconsider how I'm going to deliver that ambition under that constraint

Constraints seem to spur them on. They're more open to braver design – they have to pop out, they can't fall into that sea of sameness.

It's less about challenging somebody. It's more about challenging something, something in the category, something in contemporary culture.

More about Adam 

“Adam Morgan, is the founder of international brand consultancy eatbigfish, the world’s leading expert on Challenger Brands. His latest book “Overthrow II: 10 strategies from a new generation of challengers” is out now.”

Find Adam here:

LinkedIn | Twitter | Website | Books

Show Notes

People:

Professor Lawrence Freedman

Reed Hastings

Tom Ford

Colin Kelly

Companies and organisations:

King’s College London

Nike

General Electric (GE)

Oatly

Ehrenberg-Bass Institute for Marketing Science

Miscellaneous:

Greater Bay Area (China)

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.

Highlights from the conversation:

David Ogilvy had lamented that if advertising agencies were a dairy farm, you had more milkers than you had cows.

We were removed from the people who were most invested in the brands that we served

I was shocked at how great the product was and equally sad about how poorly it was being presented

So even they themselves didn't come in to make shit up. They just defined what was already there, and focused on it

In a completely transparent electronic world where everybody's first step is to Google you, you'd better be telling the truth

But now brand has to be personality, it has to be what's your beliefs? What are your principles? What are your values? What's your stance on sustainability? All those come into play.

MORE ABOUT SCOTT&VICTOR 

When you work with Scott&Victor you get Scott and Victor. We embed ourselves in your brand and function as your creative directors. We will guide and participate in the creation of every aspect of your marketing communications, from strategic brief through the crafting of your brand expressions.

During our global advertising agency experience, we repeatedly proved that smaller groups of concentrated talent generate bigger and better thinking.

Find Scott here:

LinkedIn | Website

SHOW NOTES

People:

David Ogilvy

Peter Rahal

Ron Seichrist

Doreen Dvorin

Companies and organisations:

Leo Burnett

Turner Classic Movies

RXBar

Kroger

Wieden Kennedy

Red Wing Shoes

How can you help?

There are four ways you can help us out.

1. Give us your thoughts. Rate the podcast and leave a comment.
2. Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)
3. Tell us how we can create a better podcast - tell us what you liked, didn’t like, or what you’d like to hear more (or less) of
4. Tell us who you’d like to hear on the podcast. Suggest someone that you think we should interview.

One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.

One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.

Hosted by our founder Ross Drakes.

Subscribe iTunes, Spotify, Stitcher, Google Podcasts

Music by: @dcuttermusic / http://www.davidcuttermusic.com

#welovenicework #branding #communication #purposedriven #creativity #brand innovation

To listen to previous episodes go to https://nwrk.co/omq.

If you enjoyed this episode, please leave a review and share it with your friends.