Explorez tous les épisodes du podcast ON THE MOVE: Transportation Sales & Marketing Success Stories

TMSA's On The Move Podcast - Featuring Kelly Usher

In this episode of On the Move, we’re joined by Kelly Usher, Executive Director of the Traffic Club of Chicago, who brings years of leadership, operations, and community-building experience to one of the most established networking organizations in transportation.
Kelly shares her career journey—from her roots in recruiting and association management to leading one of the most active professional clubs in logistics. We’ll talk about how organizations like TCC continue to evolve to meet modern member needs, and what collaboration looks like across the industry as she joins us for her first TMSA event at the Executive Summit, followed by the joint TMSA × TCC networking event.
Whether you’re an industry veteran or a new leader looking to grow your network, this conversation explores how community and connection are still at the heart of transportation.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Anthony Pagnotto

In this episode, we sit down with Anthony Pagnotto, VP of Global Sales & Marketing at Mohawk Global, to get his take on what’s going on in today’s trade landscape. From supply chain disruptions to shifting tariff regimes, Anthony will share the strategies Mohawk is using to flourish in a volatile environment.
He’ll also give us a preview of his upcoming session at the TMSA Executive Summit, “Thriving in a New Era of Global Trade”, where he’ll outline what companies need to be doing now to stay ahead—whether that’s re-thinking market risk, adapting sales & distribution models, or leaning into new trade relationships.
If you want insights from someone pushing global trade strategy at the intersection of sales, marketing, and supply chain, this is one conversation you won’t want to miss.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Andrew Silver

Andrew Silver, host of The Freight Pod, knows how to ask the right questions to spark real conversations. This October, he’ll take that skill from the recording studio to the main stage as moderator of the TMSA Executive Summit Shipper’s Panel featuring KeHe Distributors, Google, and Mitsubishi Power. In this episode, Andrew shares his approach to drawing out honest, thought-provoking insights from leaders across such different industries, what makes a panel truly engaging, and how he plans to connect the dots between shippers, carriers, and the broader supply chain audience.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Agustin Harriague

Agustin Harriague brings over 20 years of logistics and supply chain leadership to the table—now serving as VP at Mitsubishi Power Americas, where he leads operational excellence, digital transformation, and high-stakes project logistics. With deep expertise in moving heavy power-generation equipment and integrating logistics into the design and engineering phases of megaprojects, he knows how critical integrated planning is for success. In this episode, Agustin shares his career trajectory, insights into the evolving supply chain landscape, expectations for the year ahead, and what he’s most looking forward to at the Executive Summit.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Nicole Glenn

Nicole Glenn, founder and CEO of Candor Expedite, brings two decades of logistics expertise and a deeply personal leadership philosophy to the Executive Summit stage. Known for her problem-solving grit, transparent communication, and people‑first approach, she founded Candor in 2017 to deliver honest, precise, and high‑touch logistics solutions. As keynote speaker for this year's summit, Nicole will inspire attendees with stories of resilience, culture-building, and leading through volatility—all while demonstrating how authenticity can transform both teams and businesses.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Noelle Taylor-Dalton

Legacy in Motion: Noelle Taylor Dalton on Family, Innovation, and the Future of Logistics
As part of the 7th generation of her family’s women- and family-owned logistics company, Noelle Taylor Dalton carries forward a legacy that began in 1850. With a deep respect for the company’s history and a passion for pushing it into the future, Noelle blends tradition with innovation at Taylor Logistics. In this episode, we explore what it means to be part of a nearly two-century-old business that’s anything but stagnant, her unique perspective on the supply chain industry, and what she’s most looking forward to at her first TMSA Executive Summit after missing ELEVATE for a major life milestone—her wedding.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Angelica Brooks

In this episode of TMSA On the Move, we sit down with Angelica Brooks, Director of Communications, Marketing, & Events at Women in Maritime Operations (WIMOs), a national nonprofit organization dedicated to supporting women across the maritime industry. Angelica brings a unique blend of service, strategy, and storytelling to her work—balancing her leadership role at WIMOs with her service as an officer in the U.S. Coast Guard Reserves.

She shares how WIMOs is creating space for women to thrive in a traditionally male-dominated industry, how communication can be a powerful force for connection and change, and why collaboration with sponsors, partners, and members is vital to long-term impact.

Be a guest for On The Move: https://share.hsforms.com/14dmtabUWRb-9nh6sM7zqjQ3ucn7 

Join us August 26th at 12 pm CT for the WIMO's webinar: https://us06web.zoom.us/webinar/register/WN_NkAjIZOzQXKJFIx2T2DlNg#/registration

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Jasmine Martin

In this episode of TMSA On the Move, we sit down with Jasmine Martin, Vice President of Customer Success at Fortune Logistics, to explore how her commitment to people, process, and partnership has powered her career and leadership style. With a varied career in transportation, logistics, and supply chain operations, Jasmine brings a unique passion for operational excellence, customer advocacy, and team empowerment.

Jasmine will share how she approaches customer success in an industry where strong relationships are everything.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA On the Move, we sit down with Don Friddell, Vice President of Sales and Marketing at Brown Integrated Logistics, to explore his impressive career journey and deep-rooted involvement in the transportation and logistics industry. With decades of experience under his belt, Don reflects on the lessons learned, industry shifts witnessed, and the importance of staying connected through organizations like TMSA.

As he steps into a new role within the TMSA community, Don shares what this next chapter means to him, how he hopes to give back to the association, and his vision for helping shape the future of sales and marketing in the industry. 

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Lexi Farris

In this episode of TMSA On the Move, we sit down with Lexi Farris, Director of Strategy at Upwell and a speaker at the upcoming TMSA ELEVATE Conference. With a career rooted in sales and business strategy, Lexi brings a sharp, insightful perspective to the complex challenges facing transportation and logistics companies today.

She shares how her experience on the front lines of sales has informed her approach to high-level strategy, and how leaders can stay agile in an industry that’s constantly evolving. Lexi also gives us a preview of her ELEVATE session and what attendees can expect to learn.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA’s On the Move, we’re joined by Jillian Montrello, Vice President of Business Development at VideoRequest, LLC. Jillian shares how VideoRequest is helping transportation and logistics companies of all sizes seamlessly integrate video into their day-to-day operations—from sales outreach to marketing campaigns and beyond.
 
We dive into how teams are leveraging video to personalize communication, build trust quickly, and stand out in a crowded marketplace—without the need for costly equipment or complex production. Jillian also highlights the measurable impact her clients are seeing and outlines best-use cases for video testimonials that drive results, especially in sales and marketing.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Kristy Knichel

In this episode of TMSA’s On the Move, we sit down with Kristy Knichel, CEO of Knichel Logistics, Inc. and a featured speaker at the upcoming 2025 TMSA ELEVATE Conference. Kristy shares a preview of her powerful session, where she’ll unpack what it really takes to lead—not from the top down, but from the inside out.

We explore the importance of humility, resilience, and staying hands-on in an industry that’s constantly evolving. Kristy also reflects on her longevity in transportation and logistics, what’s kept her inspired over the years, and why she believes fostering the next generation of talent is one of the most important roles a leader can play.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Jessica Whidt

In this episode of TMSA’s On the Move, we’re joined by Jessica Whidt, Managing Director at Warner Communications (A Millwright Agency), for a powerful conversation on navigating communication during times of regulatory uncertainty. Jessica shares expert insights on how brands in transportation and logistics can lead with clarity, consistency, and credibility—even when the rules are still being written.
 
We dive into the critical role of thought leadership in building trust and visibility, how to prepare for and respond to crisis situations, and why strategic messaging is more vital than ever in today's shifting landscape. Jessica will also discuss what she's looking forward to in her first ELEVATE coming up in June.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Tami Richter, CVA

In this episode of TMSA’s On the Move, we sit down with Tami Richter, the VP of Event Operations at SXSW, to talk about event operations and marketing for SXSW, which is one of the nation’s largest entertainment events.

We’ll also dive into Tami’s upcoming TMSA ELEVATE panel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensures attendees, equipment, and experiences arrive seamlessly in Austin.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA’s On the Move, we sit down with Jason Green, President at Faye, to explore how transportation and logistics companies can strategically identify and prioritize AI projects for both quick wins and long-term success. Jason breaks down how AI-driven insights can enhance customer satisfaction by predicting and addressing potential challenges before they arise, ultimately improving efficiency and strengthening customer relationships. Additionally, TMSA’s Jennifer Karpus-Romain reflects on her time at Faye and how Jason’s leadership profoundly shaped her career.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Beth Malik

One year ago, Beth Malik helped us launch TMSA’s On the Move as our very first guest—now, she’s back to celebrate the podcast’s one-year anniversary! As Senior Director of Marketing at SMC3 and the President of TMSA’s Board, Beth shares what it’s been like to lead the association through its milestone 100-year anniversary while navigating a challenging market.

In this episode, Beth reflects on the evolution of TMSA, the power of community in times of uncertainty, and what’s next for the association. Whether you're a longtime member or new to TMSA, this conversation offers a behind-the-scenes look at how leadership, strategy, and resilience keep the organization moving forward.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

On The Move with Michelle LeBlanc

In this episode of TMSA’s On the Move, we welcome Michelle LeBlanc, CEO of Drop & Hook, to talk about her ongoing support of TMSA and the ever-growing role of video in marketing and sales. Michelle shares expert insights on how companies can harness the power of video to engage audiences, build trust, and drive business results in the logistics industry.

Beyond marketing strategy, we also dive into the current landscape of diversity, equity, and inclusion (DEI) and its impact on employer branding and recruitment marketing.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

TMSA’s On the Move Podcast – Featuring Mariana Vieth, Marketing Director at Kase and WSI
In this episode of TMSA’s On the Move, we sit down with Mariana Vieth, Marketing Director at Kase and WSI, to discuss the exciting launch of Kase and what it means for the logistics industry. Mariana shares insights into the brand’s vision, marketing strategies, and how it’s positioned to make an impact.

Beyond her work in marketing, Mariana is a passionate advocate for professional volunteering, actively contributing to both TMSA and IWLA. She shares how volunteering has helped her build connections, sharpen her skills, and elevate her career—proving that giving back can be just as rewarding professionally as it is personally. Tune in for an inspiring conversation about branding, leadership, and the power of getting involved in your industry.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA’s On the Move, we’re joined by Robert Bain—known as The Strongest Man in Logistics—for a high-energy conversation on all things marketing, branding, and business growth. We’ll explore how a strong brand identity fuels success in logistics, how strategic marketing creates opportunities, and most importantly, how you can merge your personal passions with your professional journey to stand out in the industry.

We’ll also dive into Robert’s upcoming session at the 2025 TMSA ELEVATE Conference, "Flex Your Brand: Building a Powerful Identity in Logistics." Whether you’re looking to refine your company’s image or amplify your personal brand, this episode is packed with actionable takeaways to help you flex your branding muscles.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA On the Move, we sit down with Eileen Dabrowski to discuss why companies should prioritize professional development—especially for their sales and marketing teams. Eileen shares insights on how continuous learning drives business success, enhances team performance, and keeps companies ahead in a competitive industry. Plus, she has some exciting news to share that you won’t want to miss! Tune in for an inspiring conversation on investing in people and the future of professional growth in transportation and logistics.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of TMSA On the Move, we chat with Jennifer Shaffer, VP of Marketing and Public Relations at IMC Logistics, about the latest trends shaping the transportation and logistics industry. Jennifer also shares valuable self-care strategies for introverts navigating the fast-paced world of PR and marketing. Plus, she gives us a sneak peek into what she’s most excited about at the upcoming 2025 TMSA ELEVATE Conference in Austin, Texas.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Kyle offers practical wisdom to transportation marketers working with limited resources. Platforms like Canva have democratized video editing, allowing anyone to create branded content without specialized skills. With just a smartphone, a $30 gimbal, and strategic filming of B-roll at industry events, you can produce compelling videos that showcase your services authentically. The key is understanding that effective videos can be "as long as they need to be, as short as they can be"—with value being the true measure of success.

Don't forget to register for TMSA ELEVATE to see Kyle in action! https://www.tmsatoday.org/elevate-global-marketing-summit-and-sales-summit 

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Join us as we dive into the remarkable journey of Lori Kincannon, now the Chief Revenue Officer at McKinney Trailer Rentals, as she shares her insights on growth, employee satisfaction, and navigating the ever-evolving transportation industry. Lori's career began in an unexpected space, offering her valuable lessons that shaped her trajectory from the seafood sector to becoming a leader in logistics. She emphasizes the importance of adaptability, self-advocacy, and nurturing a supportive workplace culture that values employee feedback and teamwork. 

Are you looking to enhance your career growth? Listen now and find inspiration to navigate your professional journey effectively. 

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Whitney dives into her experiences at Virago, highlighting how the agency's strategic focus empowers logistics and freight tech companies to flourish. We discuss the innovative Freight Movement initiative, designed to create accessible networking opportunities for professionals across all roles, fostering community engagement and collaboration. On top of that, she outlines their commitment to giving back to organizations, showcasing practical ways to make a difference while building professional relationships.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of On the Move, we sit down with Kris Rzepkowski, Vice President of Corporate Business Development at Bennett Family of Companies. Kris shares insights into his exciting new role at Bennett and reflects on the journey that shaped his professional career. He also highlights the pivotal role industry associations like TMSA play in building connections, fostering growth, and influencing career trajectories. Plus, Kris gives us an inside look at the inspiration behind his "Playing with Trucks" video series. Don’t miss this conversation with a creative leader driving innovation in the industry!

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Can you imagine navigating the fast-paced world of transportation marketing with insights from someone who grew up in a customs brokerage environment? Join us as Scott Case, founder and chief storyteller at Position : Global, unpacks his journey and offers a wealth of knowledge on helping small to medium-sized companies compete against industry giants. We promise you'll gain valuable insights into creating competitive marketing strategies that are both tailored and impactful.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of On the Move, TMSA sits down with Megan Lowery, Director of Marketing, and Brandon Russo, Director of Sales, at FST Logistics to explore the current trends shaping the market and their impact on the industry. Megan and Brandon dive into the critical need for alignment between sales and marketing teams to drive success. They share how FST Logistics prioritizes collaboration, culminating in their inaugural Sales and Marketing Summit, designed to foster teamwork, innovation, and shared goals. Tune in to learn actionable insights from a company that's leading by example in bridging the gap between these two essential functions. 

Submit a nomination for one of TMSA's awards
Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Get ready to explore the ever-evolving world of transportation sales and marketing with Jeff Price, the Marketing Director at JAXPORT. Jeff takes us through JAXPORT's strategic initiatives for the exciting start to 2025, including their involvement in pivotal industry events like the Retail Industry Leaders Association's conference. He also shares his personal journey at JAXPORT, celebrating its accolade as Florida's top container port by volume, and offers insights into current industry trends, such as tariffs and changes in ocean carrier alliances.

Imagine creating 30 AI agent teams in just 30 days—sound impossible? We unpack this transformative journey and explore the role of AI agents in reshaping sales and marketing landscapes. By drawing comparisons to the industrial revolution, we emphasize the freedom AI affords in task selection and the critical importance of human oversight. Discover how AI can be a powerful ally in boosting team efficiency, with examples from HubSpot's innovative "Breeze" initiative designed to enhance user experiences and productivity.

As we delve deeper, we highlight the creation of an informal AI council at JAXPORT, a collaborative effort to integrate AI efficiently across departments without reinventing the wheel. We discuss strategies for maintaining data privacy and the importance of specialized training to ensure AI's seamless incorporation into existing processes. Finally, we offer a glimpse into the TMSA awards program, sharing tips on crafting compelling submissions and aligning marketing strategies with business goals.

Submit a nomination for one of TMSA's awards
Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Unlock the secrets to mastering trade show strategies in the transportation and logistics industry with insights from Patrick McFarland, Senior Director of Marketing at ITS Logistics. Explore how ITS Logistics has strategically harnessed trade shows to elevate their brand and connect with key industry players by meticulously evaluating which events are worth attending. Patrick breaks down the processes they use to gauge success, focusing on meaningful engagements and revenue generation. Promising not just theory but actionable tactics, this episode reveals how a structured approach before, during, and after a trade show can maximize impact and ensure beneficial outcomes.

Dive deep into the essential pre-show preparations that can transform a trade show from a daunting task to a rewarding experience. Discover how to leverage past event data and targeted marketing strategies to identify and engage with potential attendees effectively. On the show floor, learn the nuances of proactive engagement to foster significant conversations between shippers and providers. Finally, unfold the art of post-show communication, maintaining a balance that turns initial interactions into lasting partnerships without overwhelming new connections. It's about identifying, engaging, and evolving relationships through a carefully crafted strategy.

Get inspired by the creativity that goes into crafting a compelling trade show booth and the memorable swag that draws attendees in. From the flexibility needed in booth design to accommodate different industry verticals to the irresistible appeal of well-chosen giveaways, we explore what it takes to stand out. Patrick shares anecdotes and lessons learned, including how effective promotion strategies can keep your brand top of mind. Uncover the significance of networking within the supply chain industry and how organizations like TMSA can play a crucial role in professional development. 

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Kate DiLeo, our keynote speaker for the 2025 TMSA ELEVATE Conference joins us for this episode of On the Move. As we gear up for the conference in Austin, Texas, we dive into the world of marketing and sales within the transportation industry and learn about Kate's path into public speaking, highlighting the synergy that drives industry growth.

Join us as we unravel the art of brand storytelling and its power to engage the right audience at the right time. We emphasize a systematic approach to marketing and sales materials that avoids drowning potential clients in information overload. By honing clear, concise messaging, we aim to bridge the gap between marketing and sales teams. We're also excited to announce a follow-up virtual workshop post-conference, where participants can apply their newfound insights to refine their organizational brand messaging and sustain momentum long after the event.

Lastly, we shine a light on the indispensable role of brand alignment and stakeholder involvement. Sharing a personal story, we reveal the potential hazards of sidelining key players and how inclusive strategies can revolutionize outcomes, boosting qualified leads, close ratios, and revenue. With exciting updates about the ELEVATE Conference, our enthusiasm is palpable as we anticipate engaging with everyone in Austin. Stay tuned for more thrilling announcements post-Kate's presentation, and thank you for joining us on this journey to thrive in the transportation sector.

Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Join TMSA HQ team, Jennifer Karpus-Romain and Tiffany Yates as they wrap up a year filled with innovation, reflection, and celebration. We talk about TMSA's centennial anniversary, our highlights from the past year, and what we're looking forward to for 2025. Join us as we celebrate our achievements and look forward to the exciting possibilities in the coming year!

Check out these links referenced in the podcast!

• 100-years of fun video
• 100-year page (includes virtual donor wall and timeline)
• 2025 TMSA ELEVATE Keynote Session
• Virtual Workshop - Build YOUR Organization’s Brand Trifecta Messaging to Have Conversations That CONVERT
• 2025 Industry Expert Call for Speakers (open through December 31, 2024)
• 2025 Awards Page (Trailblazer, Rising Stars, and Purpose open January 6, 2025)
• On the Move with Courtney Keenan talking about 2025 TMSA awards
• Apply to be a guest on "On the Move" in 2025

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

We welcome Courtney Keenan, chairperson of the TMSA Recognition Committee and Marketing Manager at Lineage, to the latest episode of On the Move. Courtney shares her valuable perspective on the evolution of the TMSA award program, moving from the Compass Awards to a dynamic recognition program. We focus on the significance of continuous learning and the power of feedback, and Courtney explains why she holds the Purpose Awards in such high regard.

As we progress, we provide a comprehensive roadmap for the TMSA award submissions, highlighting categories like Purpose, Rising Stars, Mountain Movers, and Trailblazers, with key dates from January to June. Applicants will find our tips invaluable, focusing on the art of storytelling and the importance of data in crafting compelling nominations. If you're considering nominating someone or yourself for a TMSA award - this episode is a must!

Check out the full TMSA award page where you'll find the award categories, dates, past winners, and links to apply once open! TMSA Awards

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Transportation recruiting is evolving, and Charlie Saffro, CEO and Founder of CS Recruiting, joins us to explore the state of the freight job market in 2024 and what lies ahead for 2025. Charlie sheds light on the growing importance of soft skills like adaptability and AI proficiency in supply chain recruitment, emphasizing cultural fit and human connection even as technology reshapes the industry.

We navigate the intriguing dynamics between AI integration and human interaction within customer service and negotiation contexts. Explore the frustrations that arise when technology falters and the irreplaceable need for human touch and intervention. The episode also draws attention to the ongoing struggles in the freight job market, highlighting the imbalance between job seekers and available positions. Insightful predictions suggest an extended period of recovery, with mixed feelings of optimism and caution about the industry's future.

Our discussion expands into strategic approaches for networking and job seeking, underscoring the significance of retention and attraction strategies that mirror company values. Discover how job seekers can enhance their prospects by refining their soft skills, leveraging AI, and making personal connections with potential employers. Adding a heartfelt touch, we reflect on memorable food adventures that evoke nostalgia and emotional connections, while contemplating life's pivotal transitions with gratitude. Join us for a thoughtful exploration of these themes as we envision brighter days ahead.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Curious about the intersection of logistics and creativity? Eileen Curran, the newest board member of the Transportation Marketing and Sales Association (TMSA), shares her journey through the industrial and supply chain sectors. She encourages young professionals and fresh graduates to explore this dynamic field that marries versatility and creativity, especially with the increasing relevance of data mining and the supply chain boom post-pandemic.

Join us as we highlight the power of collaboration and the sense of community within TMSA. We delve into the transformative impact of TMSA's Diversity, Equity, and Inclusion (DEI) task force, showcasing how supportive conversations and a commitment to valuing diverse perspectives have sparked change. The journey doesn't stop there; we also discuss the role of mentorship, community involvement, and the unique participatory nature of TMSA events that make them truly special.

Finally, we bring to light insights on customer-centric strategies in today's tech-savvy world, emphasizing the importance of aligning business strategies with customer needs.

Register for TMSA ELEVATE now!

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What if navigating the logistics industry as a female founder could spark a revolution in how we understand marketing effectiveness? Kara Brown, CEO of Lead Coverage, shares her incredible journey from loading trucks to building a successful business from the ground up and writing her own book. Through determination and community support, Kara has become a pivotal force in a traditionally male-dominated field. Her story is a testament to the power of perseverance, highlighting the milestones of securing million-dollar clients and building a thriving enterprise. Join us as Kara shares insights on her path to success and the hurdles she has overcome.

Explore the journey of writing and launching a business book, with Kara's book serving as a "250-page business card" designed to empower marketers in leadership. This episode delves into the balance of personal and professional growth, reflecting on career milestones and future aspirations, including a potential second book about women's experiences in the supply chain industry. As we celebrate the release of "The Revenue Engine," Kara offers a candid look at finding satisfaction in achievements and the excitement of contributing valuable insights to the industry.

Get your copy of The Revenue Engine today!

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Taylor Vandersteenhoven, Enterprise Sales Manager at Revenova, takes us on her incredible journey through the logistics industry. From her beginnings in Tennessee to her role at Revenova, Taylor's firsthand experience in customer sales and brokerage management provides a unique perspective on the challenges and trends shaping the freight industry today. She offers valuable insights into leveraging technology for enhanced efficiency and service, with a forward-looking view on what the industry can expect by 2025.

Leadership isn't just about meeting sales targets; it's about fostering an environment where professional and personal growth flourish. We explore effective leadership principles, emphasizing consistency, punctuality, and support over fear-based management. Taylor shares her experiences as a new mother, shedding light on the importance of balancing personal challenges with professional responsibilities. Celebrating wins, setting achievable goals, and maintaining open communication are key to maintaining strong team dynamics and productivity.

We also highlight the importance of workplace flexibility and self-awareness in aligning personal strengths with career roles. Through examples from the Marine Corps and remote work trends, we discuss the significance of open communication and adaptability. The conversation concludes with excitement about upcoming industry conferences, particularly the ELEVATE conference in Austin, Texas. These events offer transformative experiences and opportunities to connect with inspiring professionals in transportation and logistics. Join us in celebrating these enriching exchanges and the invaluable insights shared by Taylor Vandersteenhoven.

Register for the ELEVATE conference here: events.tmsatoday.org

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Celine Clayton, the newly promoted VP of Marketing at GreenscreensAI, shares her inspiring journey through the logistics industry, offering invaluable insights into career progression and the art of leadership. Discover how Selene transitioned from Marketing Director to her current role, nurtured by a truly supportive environment that encourages innovation and growth. With a focus on the power of problem-solving and the beauty of learning from failures, Selene reveals key strategies for thriving in marketing roles. She highlights the significance of autonomy and trust from leaders like CEO Dawn, crafting a thriving, empowered team culture. If you're eager to learn how embracing challenges can advance your career, this episode is a must-listen.

We also explore how Celine and her team manage to strike the perfect balance between fun and informative marketing, using Hawaiian shirts to craft a unique brand identity while tackling complex AI technologies. With plans for the coming year including more targeted educational content and the launch of new products like Illuminate and Ignite, there's plenty to be excited about. Anticipate the Elevate Conference 2025 in Austin, Texas, where the GreenscreensAI team will continue their journey of innovation and connection. Join us for a conversation that promises to inspire and motivate as Selene shares her experiences from this year's conference and her aspirations for the next. Don't miss out on the opportunity to gain a fresh perspective on the dynamic world of logistics marketing.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Have you ever wondered how a career setback can lead to an unexpected passion? Marina Mayer's journey from journalism to becoming a leader in the supply chain and logistics industry is nothing short of remarkable. In our latest episode of On the Move, we chat with Marina about the power of storytelling in industry-specific journalism and the vital role it plays in keeping professionals informed. She shares her insights on managing a diverse range of publications, emphasizing the importance of building a talented team aligned with her vision. 

Our discussion takes a turn as we delve into the evolving gender dynamics within the supply chain sector. A memorable interaction with a male attendee at a past event highlights the nuanced challenges women face in the workplace and the broader implications for all employees, including work-life balance. We also introduce some exciting elements for this year's Women in Supply Chain Forum, such as innovative networking sessions designed to foster community and interaction, ensuring everyone leaves feeling connected and inspired.

The episode wraps up with reflections on achieving a genuine work-life balance. Marina and I share personal growth stories and the importance of allowing ourselves to relax without guilt. As we anticipate the upcoming forum, we extend an invitation to our listeners to join us for an enriching experience. This conversation is packed with valuable insights, shared experiences, and empowering advice that promises to resonate with anyone navigating career challenges and growth.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Discover the inspiring journey of Katerina Jones, the 2024 Marketing Mountain Mover, as she breaks new ground in the transportation industry. Through her unwavering commitment to mentoring women and fostering a culture of growth at Fleet Advantage, Katerina is reshaping a traditionally male-dominated field. Join us as we explore how her innovative strategies and leadership have propelled her team to new heights, emphasizing the power of education, encouragement, and female empowerment in supply chain and logistics.

Explore the vibrant company culture at Fleet Advantage, where personal projects and family-like bonds fuel career growth and retention. We discuss the pivotal role of embracing industry changes and new technologies, such as EVs and autonomous driving, while providing clear growth pathways to nurture talent. Experience the rewards of senior management roles through the lens of mentorship and creative career progression, as we celebrate the engaging activities and events that keep employees connected, even from afar.

Uncover how Fleet Advantage remains at the forefront of the industry with a client-centric approach that treats potential clients as valued partners. Katerina shares her passion for strategic campaigns and charitable initiatives, including her leadership of the Kids Around the Corner foundation. Gain insights into upcoming TMSA webinars designed to enhance strategic sales leadership, with a special event on October 28th that promises to inspire growth and collaboration.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What lessons can be learned from the vibrant and multicultural journey of a top logistics executive? Join us on "On the Move" as Kimberly Cockrell Corley, the 2024 Sales Mountain Mover and CEO of Upward Bound Ventures, shares her remarkable career path that spans from Panama to Belgium and the UAE. Her story is one of breaking through assumptions and building trust across diverse cultures, highlighting how Latin American influences have enriched both her professional and personal life. As someone deeply passionate about logistics and the multicultural environment that comes with it, Kim offers invaluable insights into the transportation and logistics industry's nuances, making this episode a must-listen for anyone interested in global business success.

Our conversation doesn’t stop at the geographical borders; it extends into the realms of mentorship, networking, and industry challenges. We explore the transformative power of forming meaningful connections and how technological advancements are paving the way for a hopeful future in logistics. From her transition from major roles at companies like Maersk to founding Upward Brand Ventures, we discuss the importance of innovation and service in empowering business growth, particularly for early-stage companies. Kim's dedication to charitable work and mentoring young women also reminds us of the fulfillment found in giving back, urging listeners to identify and support causes that resonate with them.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Whitney Ennis, our guest and VP of Marketing and Communications at Trailer Bridge, shares her journey from a childhood influenced by her truck driver father to becoming a leader in the transportation marketing industry. Whitney's story brings to light the significance of personal branding in today's digital age, supported by insights from a Brand Builders Group study. Together, we explore how personal and corporate branding are intertwined, offering a fresh perspective on how these elements influence corporate success and decision-making, especially for younger generations seeking companies that resonate with their values.

Our conversation further touches on the professional growth and community engagements that have shaped our careers. With anecdotes from Whitney's transition from journalism to marketing and my own experiences with industry groups like the Propeller Club and TMSA, we find common ground in the importance of building meaningful relationships. These professional communities have evolved beyond networking to become pillars of support, particularly during challenging times like the COVID-19 pandemic. Whitney's path underscores the value of passion, seizing the right opportunities, and letting life's journey guide us toward fulfilling roles.

Balancing work and family life, especially for women in male-dominated industries, is a recurring theme. Whitney and I open up about our experiences with juggling career and personal commitments, highlighting the critical role of a strong support system and transparent communication. We underscore the necessity of setting boundaries and the importance of self-care to maintain well-being amidst life's chaos. As we reflect on the past, we offer heartfelt advice to our younger selves, encapsulating the continuous journey of growth, learning, and self-evolution.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

What if an unexpected college injury could steer you toward a fulfilling career in logistics? This week on "On the Move," we bring you the inspiring story of Craig Lough, the Director of Strategic Planning at A. Duie Pyle. Craig shares his unconventional journey into the logistics industry, beginning with a twist of fate that led him to pursue a supply chain degree. We explore Craig's trajectory within A. Duie Pyle, delving into the rich history and culture of a company celebrating its 100-year anniversary. Learn about their evolution from a steel hauler to a versatile logistics provider and how the Pyle family's leadership and a strong sense of responsibility have maintained their esteemed reputation.

In a heartwarming segment, we shine a light on the WeMake program, which is transforming the lives of individuals on the autism spectrum by providing them with meaningful employment opportunities. Discover the challenges these individuals face upon aging out of the school system and how WeMake offers hope and a brighter future. Our discussion transitions to the upcoming TMSA Executive Summit in New Jersey. Finally, we emphasize the critical balance between short-term and long-term priorities in both personal and professional spheres, leaving listeners with valuable insights on maintaining well-being and effectiveness. Tune in for a rich episode filled with inspiring stories, industry insights, and a forward-looking perspective on the logistics sector.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ready to navigate the complexities of the transportation industry? Join us as we sit down with Matthew Berkshire, CEO of Flow Trans, who shares his extraordinary journey from being recruited by owner Charlie Johnson during his undergrad years to becoming the head of a major logistics company. Matthew recounts his rise through the ranks, emphasizing the importance of internal growth and belief in one’s potential. Together, we explore how possessing a clear understanding of your role within a broader organizational context and continuously honing your skills can be more fulfilling than simply chasing promotions or raises.

Curious about the economic forces reshaping the transportation market? Matthew and I examine the dramatic overscaling during the COVID-19 pandemic and the subsequent strive towards equilibrium. We discuss the influence of socio-political events, Federal Reserve actions, and regional market dynamics. Matthew also delves into Flow Trans' commitment to sustainability and their holistic approach to environmental practices, particularly in their Chicago operations. This portion of our conversation offers a comprehensive look into the challenges and opportunities brought about by these unprecedented times.

On the topic of personal and professional growth, we discuss the timeless wisdom found in Dale Carnegie’s "How to Win Friends and Influence People" and how it continues to shape our interactions. We also tackle the nuances of generational diversity in the workplace, the evolving perception of leadership, and the art of maximizing conference connections. Tune in for practical advice, market insights, and Matthew's unique perspective on leading a thriving logistics company.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Get ready to uncover the secrets behind the transportation and logistics industry's most transformative changes as we sit down with Mark Derks, the dynamic chairperson of the Transportation Marketing and Sales Association (TMSA). With a fascinating career path that began in writing and led to impactful roles at CH Robinson and Blue Grace Logistics, Mark reveals what has fueled his enduring passion for supply chain and logistics. Discover the innovative shifts within TMSA, including the move to internal management, and how these changes have breathed new life into the organization, driving both membership and educational initiatives.

We'll explore the modernization of TMSA, focusing on its resilience in challenging market cycles and the powerful role of the DE&I Council in fostering an inclusive environment. Mark provides insights into the success of the Executive Summit, which brings together senior leaders across various sectors, and the importance of diversified content delivery methods. Through personal reflections and stories, you'll learn about the collaborative support and intentional leadership that have propelled TMSA forward, ensuring it remains a vital resource for professionals in the industry.

Facing a tough freight market and upcoming elections, TMSA is not shying away from its future challenges. Mark emphasizes the significance of volunteerism and robust board succession planning to maintain organizational stability and growth. We discuss how new committee members are onboarded and the strategic efforts to improve collaboration, including the formation of a social media team to amplify TMSA's online presence. Mark also shares invaluable leadership lessons, underscoring the importance of early leadership training and having a personal board of directors for diverse perspectives and accountability. Tune in for an episode brimming with industry insights and leadership wisdom.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Unlock the secrets behind successful transportation and logistics strategies with our latest episode of On the Move. We kick things off with Sarah Ahern from PATH Growth, who sheds light on the TMSA benchmarking study's latest revelations. With a sneak peek into the 2024 results, Sarah's expert insights will guide you on how to turn this invaluable data into actionable strategies. Don't miss our exclusive insights ahead of our detailed presentation at the TMSA Executive Summit in October.

Next, we explore the revolutionary role of technology and AI tools like ChatGPT and Gemini in transforming data analysis within logistics. Discover how cross-functional collaboration can mitigate biases and help your marketing and sales teams make informed decisions. We dive deep into the significance of asking the right questions during data collection and involving diverse perspectives to ensure the process is both trusted and actionable. Learn how to correlate the time invested in data collection with the value of the output, ensuring every bit of data you collect works for you.

Finally, we emphasize the importance of understanding the "why" behind data and metrics, especially in light of the challenges faced in achieving sales quotas in 2024. Hear how combining data analysis with anecdotal market insights can provide a complete picture of industry trends. As we gear up for the Executive Summit in Hoboken, New Jersey, from October 10th to 11th, we share our excitement for commercial growth, sustainability workshops, and celebrating the Sales and Marketing Mountain Mover Awards. This episode is packed with practical strategies and insights that will set you up for success in the ever-evolving logistics landscape.

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Curious about how to revolutionize your marketing strategy? Discover how to harness the power of podcasts in the transportation and logistics industry through our engaging conversation with Trey Griggs, Founder and CEO of BETA Consulting Group. We chat with Trey about his journey from journalism and radio to hosting successful podcasts like "Word on the Street" and "Iron Minds."

Ever wondered what makes a podcast truly stand out? In our discussion, we break down the essential ingredients for creating a compelling podcast. Authenticity and genuine conversational flow are key. Whether it's a short, impactful episode or a deep, insightful conversation, we emphasize letting the content guide the duration. Balancing entertainment with valuable insights is crucial to keeping your audience hooked and coming back for more.

Finally, unlock the secrets to maximizing your podcast's impact on marketing and brand presence. Learn how leaders have leveraged their podcast appearances to build trust and boost company recognition. We also talk about the practicalities of maintaining engaging content, from minimal editing to the commitment of live shows. Plus, find out how external creative help and AI can keep your podcast fresh and relevant. Tune in for practical tips and inspiring examples that can elevate your marketing game through the power of podcasting.

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Unlock the secrets to thriving in the transportation industry with insights from David Hoppens, the VP of Sales and Marketing at Momentum Transportation and former president of TMSA. Discover how David’s unanticipated start in the railroad industry shaped his versatile career. Learn from his experiences navigating industry disruptions like the early 2000s investment wave in China and the Great Recession. David emphasizes the importance of diversifying skill sets across sales, marketing, operations, and finance to stay ahead of market trends and excel in challenging times.

Explore how to strategically target resilient industry segments and make informed investment decisions during election cycles. Gain valuable knowledge on the impact of government programs in clean energy and technology infrastructure. Highlighting the growing importance of green energy projects, we also offer a sneak peek of the upcoming TMSA Executive Summit, featuring exciting panels, sustainability talks, and networking opportunities.

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Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Ever wondered what it takes to transform logistics marketing from the ground up? This episode of "On the Move" promises to enlighten you with the journey of Leigh Sauter, Founder of Glass Ball Consulting and Co-founder of Spark Change Lab. Leigh shares her rich experience, from the freight brokerage world to establishing her own consulting firm, emphasizing the paramount importance of people-centric cultures in driving business success. Tune in to understand how staying true to your vision and values can significantly boost employee engagement and customer satisfaction.

In our exploration of remote work, we tackle the pressing question: how can you build genuine relationships in a virtual workspace? Discover innovative ways to foster team spirit with virtual coffee meetups via Slack plugins and the occasional in-person gathering. We dive into personal stories that highlight the flexibility remote work offers, particularly for parents and caregivers, demonstrating how catering to individual needs can enhance productivity, retention, and job satisfaction.

Then we take a deep dive into the transformative power of professional growth within the Transportation Marketing & Sales Association (TMSA). Leigh gives us a peek into our supportive community that offers invaluable networking and insights. We also touch on the Spark Change Lab initiative addressing industry challenges through collaborative problem-solving. Plus, get excited for the upcoming TMSA Executive Summit in Hoboken, where the focus will be on elevating the role of marketing within the supply chain industry. This episode is a celebration of balancing future aspirations with savoring the present, inviting you to share your own success stories in transportation and logistics.

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Ever wondered how a career in transportation can evolve into a leadership role focused on innovation and sustainability? Join us on "On the Move" as we sit down with Rob McNeil, Vice President of Sales and Solutions at TA Dedicated. From his formative years in Green Bay, Wisconsin, influenced by the Schneider family, to spearheading sales and supply chain engineering at Schneider National, Rob's journey is a testament to the power of problem-solving and relationship-building. He shares insights into his unexpected foray into sales and how these skills have become instrumental in his current role, where he optimizes customer fleets through data-driven solutions.

Curious about how businesses are rising to meet the demands of sustainability in the transportation industry? Our conversation shifts to the burgeoning importance of sustainable practices, initially sparked by customer demands for certifications like EcoVadis. Rob opens up about the company's rapid evolution over the past 18 months, highlighting the significant role of technological advancements in this transformation. Discover how stepping out of one's comfort zone can lead to immense growth and the unique impact dedicated providers can make in the realm of sustainability.

Lastly, we tackle practical strategies for sustainability and current industry trends. Learn how small, incremental changes can lead to substantial reductions in carbon emissions, from tracking miles per gallon to improving fuel efficiency. Get excited about the upcoming Executive Summit, promising a rich lineup of discussions on sustainability and industry trends. And, of course, we couldn't ignore the ongoing freight recession—hear how businesses are navigating these challenging times and strategizing for the future. Packed with insights and inspiring stories, this episode is a must-listen for anyone vested in the future of transportation.

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April Morone's journey from managing a McDonald's to making waves in the logistics industry is nothing short of inspiring. Imagine unexpectedly entering the logistics world through a friend's family trucking business and finding a lifelong passion. With over 26 years of experience, April brings a wealth of knowledge and unique insights into the fast-paced, ever-evolving field of logistics. This episode unravels her story, from early days of load planning to her varied roles in military quality management and commercial logistics, drawing parallels to assembling a never-ending puzzle. Her experiences paint a vivid picture of an industry that constantly challenges and fuels her enthusiasm.

As a woman thriving in a male-dominated field, April shares her transformative journey toward empathetic and trust-based leadership. She opens up about shifting from a strict productivity-driven culture to a positive, incentive-based approach. The turning point? Visualizing her own son in similar work situations, prompting her to make small yet significant changes that boosted team morale and productivity. Through candid discussions, April reveals the power of understanding individual strengths and fostering genuine relationships within a team. This conversation is all about leadership, growth, and navigating the ever-changing landscape of logistics, making it a must-listen for anyone interested in the intricacies of the industry.

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Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.