Explorez tous les épisodes du podcast Often Ambitious: A Photography & Business Podcast
Plongez dans la liste complète des épisodes de Often Ambitious: A Photography & Business Podcast. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
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Titre
Date
Durée
255. Why Your Portfolio Isn't Booking Luxury Weddings (and How Lab 35mm Fixes It)
09 Jul 2026
00:09:54
Let's talk about the gap between the portfolio you have and the portfolio that books a laid-back luxury couple with a real budget and zero interest in a shot list.
What actually books bigger-budget, laid-back luxury clients is a portfolio that reads like a story, not a highlight reel. This is the whole premise behind Lab 35mm.
Inside, you're working through storytelling and composition, mastering light in every form- natural, on-camera, off-camera flash- and building out wedding day story structure using the Lab 35mm method, including intentional black-and-white work that most photographers use as a filter instead of a decision.
📸 Launch Bonus: Enroll during launch, and you get three portfolio reviews with me. (valued at $497 per review)
🔥 DOORS CLOSE TONIGHT! Price goes up, and bonuses disappear 🔥
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
254. How to Build a Portfolio That Books Luxury Weddings
07 Jul 2026
00:10:50
I've been getting the same DM on repeat: "how do I actually start booking $8-10K weddings instead of staying stuck in the $3-5K range?".
So today's episode is the answer.
Here's the truth nobody wants to hear: you're not underpriced because the market won't pay more. You're underpriced because your portfolio doesn't look like it belongs at that price point yet. And fixing that has almost nothing to do with buying more gear.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
245. How Julia Went From $6K to $30K Weddings & The REAL Truth about Luxury Clients
05 May 2026
00:48:20
On the Often Ambitious podcast, Alora interviews her student and Wedding Atelier co-coach Julia, a luxury wedding photographer in Quebec, about her rapid business transformation from a $6K starting package to $20K, $30K, and beyond.
Julia shares that after the 2022 wedding boom and becoming a mother of two, she took fewer weddings, faced ghosting on proposals, and felt stuck between markets in the “dead zone” $6–8K range.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
152. Stop Trend Chasing in the Industry, Here’s Why
29 Feb 2024
00:13:23
In this episode, Alora talks about chasing trends in the creative industry. She advises listeners to stay true to their personal style, especially when working on creative projects.
Alora then elaborates on the negative effects of trend-chasing such as rebrand whiplash, lost personal identity, and feeling trapped in a conforming cycle.
She encourages listeners to be intentional in one's work and identity.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
In this episode, Alora chats with one of her students, Lindsay.
They discuss Lindsay's journey from overworked and burnt-out wedding photographer to achieving work-life balance while earning a significant income. Lindsay shares how The Wedding CEO program helped propel her transition by teaching her the importance of clearly communicating her unique brand identity, setting boundaries, and raising prices.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
150. Make $100K With 1/2 of Your Weekends Free as a Wedding Photographer
23 Feb 2024
00:57:48
In this Masterclass recap, Alora shares strategies on how to scale a wedding photography business to six figures without burnout.
Some of the topics discussed in detail include implementing profitable pricing and mastering sales calls. Additionally, she also takes listeners through relatable success stories of students who have successfully applied these strategies.
This recap is an excellent resource for female wedding photographers looking for strategies to increase earnings, manage their time better and avoid burnout while at the same time delivering quality work to their clients.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
149. Escape the Saturated Cycle as a Wedding Photographer
21 Feb 2024
00:14:37
This episode outlines four ways wedding photographers can break free from the saturated market and make their businesses stand out.
Alora discusses common mistakes such as underpricing services, copying other photographers' brands, using non-engaging captions on social media, and only providing a pricing guide to clients without any customization.
She also provides solutions like calculating rates based on personal and business expenses, crafting unique brand stories, creating engaging brand-related content, and offering custom proposals to clients.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
148. How Mikayla Made $124K Inside TWC With a Rebrand
20 Feb 2024
00:23:23
In this episode, Alora revisits Mikayla who shares her journey of growth and success.
She discusses her past struggles as an underpriced and overworked photographer who missed out on life's events, but after joining The Wedding CEO program, she rose to the top by raising prices over 3k, launching a successful rebrand, and booking high-end destination weddings.
Mikayla also talks about the importance of having a self-confidence and positive mindset, and how it's essential for attracting clients. Her annual booked weddings have transformed into profitable 'dream weddings' because of the program's help with understanding profit pricing and client experience strategies.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
147. How Self-Care Makes You Rich as an Entrepreneur
15 Feb 2024
00:18:15
In this episode, Alora discusses the importance of rest and self-care in enhancing creativity and productivity. This includes practical insights on setting boundaries around work, creating routines that foster self-wellness, and the importance of social connection.
In the business context, Alora imparts lessons on achieving work-life harmony and improving business sustainability by automating systems and outsourcing tasks.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
146. Dream Clients Don’t Book Cheap Photographers (Here’s Why)
13 Feb 2024
00:10:18
In this episode of The Wedding CEO Podcast, Alora discusses her belief that dream clients don't hire cheap photographers.
She shares her insights on various pricing tiers for wedding photography, advocating for a minimum charge of $5k per wedding for photographers to attract high-quality, grateful, and easy-to-work-with clients.
She touches on the importance of recognizing not all clients will be a good fit and urges photographers not to stress about every potential booking.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
145. Attract Your Dream Clients With Your Brand Story
08 Feb 2024
00:13:28
In this episode, we're talking about something big for your business – your brand story. It's not just a tool; it's a way to change how you talk and share stuff, making your ads, messages, and posts better, especially on places like Instagram.
Find out about the three main parts of a great brand story: brand promise, brand pillars, and brand personality.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
244. Systems & Video: Creating a Warm Client Experience for Wedding Photographers with Colie James
28 Apr 2026
00:45:40
Colie James is a Disney-loving Systems Strategist and the host of the Business-First Creatives podcast. Based outside Boulder Colorado, she loves helping photographers & creative service providers automate their processes, reclaim their time, and get back to living! Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
144. Custom is the New “Luxury” for the Wedding Industry
06 Feb 2024
00:06:36
In this episode, Alora dives into why customization is the new luxury trend in the wedding industry.
Based on her experience with her students, she discusses the need for you to offer personalized packages instead of rigid price guides. According to her, clients are more willing to exceed their budget when packages are tailored to their specific needs.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
143. What To Focus on RIGHT NOW as a Wedding Photographer (Based on Your Income)
30 Jan 2024
00:13:01
Today, Alora discusses the stages of building a successful wedding photography business, explaining each income level from 0 to 100k and beyond.
At the 0-25k level, she advocates for free marketing strategies to generate inquiries. Between 25-50k, it's advised to diversify marketing strategies and pursue brand reassessment. In the 50-75k range, it's important to focus on better pricing strategies to prevent burnout. Finally, between 75-100k and beyond, she emphasizes the importance of business expansion, leadership, and outsourcing.
Alora also discusses commonly faced challenges at each stage and offers strategic advice on how to overcome them.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
Alora reflects on her journey of navigating her own personal brand and how she expresses her intention to change the way she handles her branding from here and her life shared on social media.
She also touches on the choice of having a personal brand versus a business brand and their differences.
This episode provides insights on personal branding, online privacy, and self-trust, encouraging you to lean into your strengths and trust your instincts in your own journey.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
In this podcast episode, Alora discusses her trend predictions for wedding photographers in 2024.
One trend is that of a 'soft CEO life', which balances personal life aspects with the flexibility of entrepreneurship, and a move away from 'hustle culture'.
Other anticipated trends include seeking business simplicity, endorsing authentic creativity, accurately identifying dream clients and fostering a community spirit over solo entrepreneurship.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
140. Leaving the Wedding Industry: Reflecting After 12 Years in Business
09 Jan 2024
00:38:53
In this episode, listen as Alora reflects upon her 12 years' worth of experience in the wedding industry, detailing her journey from shooting her first weddings to scaling up her business and charging premium rates.
She discusses the importance of overcoming challenges, learning how to market herself, navigating the impact of the pandemic, and realizing her passion for teaching other photographers how to succeed.
You'll learn more about her ups and downs, lessons about pricing, branding, and sales, and ultimately her decision to transition into coaching to help other wedding photographers fast-track their businesses.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
With the impending crash & burn of hustle culture, pivoting to a soft CEO life is what you should aim for.
The soft CEO life is one with the perfect mixture of relaxation and revenue, one where you choose to have a more balanced life than chasing 9 figures.
Hustling too much will lead you spiraling to never being content, which also leads to sometimes neglecting people in your life. The Wedding CEO program teaches not just this, but doing less while making so much more money.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
It's winter time! But as the holidays come near, we all can't avoid the seasonal depression too.
This episode will teach you a couple of therapeutic practices to help such as exercising, spending less time in social media, catching up with people to fill that sense of community in you, and a lot more.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
As we travel through the slow season, let's explore how to use holiday periods to our advantage.
We'll unwrap some vital tips for turnarounds during these seasons and how they can set you up for success. Get an exclusive glimpse into my signature program, The Wedding CEO.
This program aims to catapult your wedding photography business to 100k. It's time to invest in yourself, avoid years of aimless trial and error, and drive your business forward like a true CEO. So, tune in and kick start your journey towards smarter business decisions, accountability, and growth.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
Is it discouraging when the people around you don't support your business dreams?
How do you navigate through this lack of support and build a successful venture?
In this episode we discuss the importance of understanding their supposed "lack of support" and how maintain a healthy balance between your personal and professional life.
Remember, you don't need validation from anyone but yourself.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
135. Video as a Marketing Strategy with Nathan Chanski
28 Nov 2023
00:44:59
Nathan Chanski is a Wedding Photographer, Business Coach, and Course Creator based in Grand Rapids, Michigan. While he lives and breathes for the entrepreneurial journey, His primary passion is always centered around glorifying God through everything he does, building a life with his wife Kayla, and inspiring individuals to create the life and career of their full potential.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
243. Why Posting More Isn't Getting You More Bookings (And What Actually Does)
13 Apr 2026
00:10:12
In this episode, I'm pulling back the curtain on why I built the Double Your Inquiries Sprint and what I kept seeing happen with photographers who were doing "all the right things" and still stuck in the spiral.
IN THIS EPISODE:
The pattern I kept seeing in photographers who were posting consistently but getting zero traction
Why effort alone isn't the problem (and what actually is)
What the Double Your Inquiries Sprint is and why I built it as the on-ramp to InDemand
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
134. We Tear Up Your Website, IG, and Portfolio Images
21 Nov 2023
00:05:20
In this episode, Alora explains how TWC will help tear up your website, Instagram, and portfolio images so that you can position your brand to showcase what represents you and your business better.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
Pricing profitably is what's going to take you to $100k and beyond!
In TWC, we teach you how to triple your prices without losing clients. This episode shows you the difference a mindset can make even in simple scenarios.
Alora also discusses a profit pricing formula to help you gauge the next steps you need to make to breakthrough the 6-figure mark.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
What do you stand for? Why in the world are you doing this?
"These 2 things will support you as you scale into the multiple 6 figures."
In this episode, Alora explains how to build a solid foundation to make sure your business reaches the $50k mark. TWC will teach you the 3 C's that you may be lacking: Confidence, Consistency, and Clarity.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
131. Should I Join TWC If I'm Not Getting Clients?
21 Nov 2023
00:08:56
Still unsure about joining TWC?
In this episode, Alora explains why you DEFINITELY need to join TWC especially if you're not getting clients.
She shows how TWC teaches you to position your brand, how to know your dream client (and attract them), and how to hone in your uniqueness so that your brand wouldn't rely on trends.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
"Finding out that you were severely underpricing was hard to learn but necessary."
Ali discusses how she not just only got back her investment in TWC but multiplied it! The course helped her build a lot of confidence after knowing what her business is, knowing what she wants her clients to feel like, and knowing the art she wants to create.
Listen to this episode to find out her biggest takeaway from the course, and her crazy transformation in just 3 months.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
129. How Emily Made 100k in the Hospital with Our Sales Call Map
16 Nov 2023
00:30:22
"I've done more in the last 12 months than I've done in the last 3 years of my business."
With the help of The Wedding CEO program, Emily has drastically improved her business. From rebranding to having people who align with how she takes pictures & how she treats her clients work for her, she discusses in this episode exactly how that success was achieved.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
128. Why I Created The Wedding CEO (All The Program Details)
14 Nov 2023
00:11:09
The Wedding CEO Program isn't just about learning the ropes; it's about mastering them.
I lay out all the resources you need - from support coaches to a goal tracking system that keeps you focused on the prize. Hear about the exciting results achieved by some of our participants, and how this program has helped photographers hit 10K months.
Interested? Get ahead by joining the waitlist for an exclusive advanced private training. Let's together transform your business into something extraordinary.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
It's designed for those who have a solid understanding of CRM and made their first 10K, eager to make it to their 100K milestone. We provide you with a community and the accountability you need to reach your goals faster.
So, if you're ready to take that leap, join our waitlist and brace yourself for an extraordinary journey towards your business success. You don't want to miss this!
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
126. Phern Made $133k & Paid Over $18k For Her Dream Elopement Inside TWC
13 Nov 2023
00:43:09
Quality > Quantity
For Phern, saying yes and lowering her prices for everyone is a no-go.
What made her go past 100k was to actually raise her prices and be ok with being booked less.
Listen to her explanation of how this mindset shift continues to make her recession-proof, and other things she has learned & applied from The Wedding CEO program.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
Setting up a brand is more than just fonts and a logo.
You NEED to set your brand well so that your business will sell itself. This will let you connect well with your intended clients such that your brand isn't a replaceable one.
This episode will help set up the right strategy for you and your business.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
124. How to Hit Your 12 Month Goals Using CEO Days
07 Nov 2023
00:19:09
In this episode we discuss one of the foundations of successful entrepreneurship - CEO days.
I'll teach you time blocking, expense management, marketing strategy assessment, and the importance of being the visionary of your own enterprise.
I've found the secret to transforming my mornings into magic moments that fuel the rest of my day. I'm here to tell you - making your mornings work for you is possible, even if you're not a morning person.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
123. How Michaella Used Our Pricing Formula to Charge Luxury Prices
02 Nov 2023
00:32:57
Ready to push through the glass ceiling of pricing in your wedding photography business?
Our episode today is a talk with Michaella, who shares her transformative journey from struggling to charge above $3K to dominating the mid-luxury market. She opened up about the pricing mindset shift that helped her value her time and work appropriately.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
122. How Lindsay Made 100k in 12 Months with a Rebrand
31 Oct 2023
00:22:46
Ever wondered how you could scale your business and achieve a six-figure income?
Lindsay unveils the strategies that pushed her towards her ambitious financial goal and shares her visionary plans for the future. Discover the importance of letting go, trusting others, and outsourcing tasks to scale your enterprise.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
Ever stuck thinking that you've already climbed the top of the mountain?
There's always ways to grow! In this episode, I'll discuss with you some ideas and paths you can take to constantly challenge yourself and grow as a person, and as a business.
Learning shouldn't stop at a certain point, you could always find ways to reach new heights!
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
120. How to Become the Wedding CEO in Your Business
24 Oct 2023
00:10:26
Ready to level up your wedding business and become a Wedding CEO?
In this episode we'll learn the significance of understanding your numbers and the value of a strategic plan.
We'll also look into the importance of a strong mindset - it can be your secret weapon in this industry. But that's not all! You'll get to understand how a compelling brand strategy and a luxury white glove client experience can set you apart from the crowd.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
119. 3 Reasons Why Your Clients Aren't Booking You
19 Oct 2023
00:11:18
Struggling to book clients after your sales calls?
We've got your back! This episode will show you the top three reasons that might be causing this issue and share some solutions to overcome them.
Confidence, adding a personal touch to your emails, and incorporating a solid call to action are some of the key elements we explore to help you book more clients and become the CEO of your life and business.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
Do you ever feel guilty for taking a break from work or having interests outside your job?
You're not alone. Today, we talk about why it's not just okay, but essential to step away from the grind and engage in activities that aren't directly linked to your business.
We talk about how disconnecting from work, embracing hobbies, and simply living can significantly boost your creativity and productivity. Sure, it might feel like stopping your momentum, but trust me, it's a game-changer!
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
117. Why $100k Needs to be the Bare Minimum as a Wedding Photographer
10 Oct 2023
00:08:17
What if I told you that a $100,000 annual income should be your minimum goal as a wedding photographer?
Too big of a number, you might think. But hold on! It's all about setting your sights high and understanding how to budget for business expenses and future investments.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
MASTER the art of great customer service and bolster your sales in the wedding industry with the proven strategies shared in this episode.
Drawing parallels from a personal experience at a restaurant, Alora unpacks how to provide alternatives, offer compensation for inconveniences, and display genuine care to your clients.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
Despite the social media revolution, your website still remains the most powerful tool to draw clients to your services.
As we navigate the ever-evolving digital landscape, this episode illuminates why the experience page, not the portfolio, should be the heart of your website, resonating with your audience and inspiring them to connect.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
Sara Dunn is the go-to Wedding SEO expert for planners, photographers, venues, and other wedding pros who want to rank higher on Google without the tech overwhelm. As the founder of Sara Does SEO, she offers done-for-you services, coaching, and courses built on her proven Wedding SEO Framework. A sought-after speaker and educator, Sara’s strategies help over a million searchers connect with wedding professionals each year.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
114. How to Elevate Your Portfolio By Your Next Session
28 Sep 2023
00:08:45
In this episode, we're focusing on amping up your portfolio before your next session. We dive into the main concepts we teach - composition, directing clients, narrating a story through images, and making the best of both natural and artificial lighting.
🎧 So, tune in, and get ready to shift your images, so you can start attracting your dream clients
----
🎉 The doors are officially open for The Cinematic Editorial! 👏🏽
📸 This program is designed to help you master lighting, and direction and attract your dream clients. Whether you're ready to raise your rates or create timeless images, this course has got you covered.
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
113. Shift Your Portfolio Before Your Competition Does...
21 Sep 2023
00:09:42
Ever wondered how to elevate your business with a touch of editorial?
I'll share personal tips on how to set the tone for your clients, make each image eye-appealing, and achieve image perfection without the typical shot list.
🎧 So, tune in, and get ready to shift your images, so you can start attracting your dream clients
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back
112. 3 Simple Ways to Attract Laid-Back Luxury Clients
19 Sep 2023
00:13:21
Most wedding photographers are in a rut. I'm gonna say it. They know where they are and they know where the big money is....Dare I say it, the Luxury Weddings. Or in my case, the Luxury Editorial Weddings.
🎧 Tune in to this episode to find out how to shift your portfolio in 3 simple steps
🏛️ Apply for The Wedding Atelier, my high-touch business program for photographers ready to double their prices, book less, and get their weekends back