Office Matters: The BCO Podcast – Détails, épisodes et analyse

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Office Matters: The BCO Podcast

British Council for Offices

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Fréquence : 1 épisode/46j. Total Éps: 49

Office Matters is podcast brought to you by BCO in which we delve into everything workspace and work places, from the people that make it happen, the places that it helps create, the planet that we need to protect as we redesign, retrofit and deliver fresh workspaces and the policies and practices that are impacting the sector today and tomorrow.

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Données mises à jour le 27/08/2026

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Office Matters: Why real estate needs to act like a consumer brand

lundi 24 août 2026 • Durée 40:47

The commercial real estate industry spends a huge amount of time asking what occupiers want. But according to architect and strategist Fakhry Akkad, we're still missing the point.

In this fascinating episode of Office Matters, Akkad, founder of architectural practice Manufacturing Taste, argues that while the sector has become highly effective at refining the supply side of the equation - designing better buildings, improving specifications and adding ever more amenities - it has paid far less attention to understanding the people those spaces are ultimately for.

Drawing on lessons from consumer brands, retail strategy and behavioural psychology, Akkad explores how developers can move beyond simply following market trends and instead shape demand through meaning, identity and storytelling.

From the campaign to save the former London College of Fashion building to the industry's ongoing obsession with amenity arms races, he challenges conventional thinking and asks whether real estate has become trapped in an echo chamber of its own making.

This is a conversation about culture, consumer behaviour and competitive advantage. Most importantly, it's a reminder that people don't fall in love with products. They connect with stories, values and experiences. The workplaces that succeed in the future may be those that understand that best.

Listen in to:

Learn why developers should think more like consumer brands and less like commodity providers.
Discover why amenities alone are no longer enough to differentiate a workplace.
Hear a powerful argument for putting culture, meaning and human behaviour at the heart of real estate strategy.

Enjoy!

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Office Matters: The BCO Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Youtube6

Other5

Amazon1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Youtube6

Other5

Amazon1

Apple Podcasts

Spotify