Where is publishing headed in 2025? Are we witnessing the end of traditional publishing or the birth of something new?
In this week's episode of Novel Marketing, we’re unpacking:

• The surprising trends reshaping the industry.
• Why successful indie authors are rejecting six-figure advances.
• How romantasy, premium books, and shifting political preferences are transforming bestseller lists.

And of course, we can’t ignore AI. We'll even see what AI has to say about the future of publishing and whether it can be taken seriously or not.Listen in or check out the blog version to discover what’s next for authors in 2025 and how you can adapt.

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Many authors feel stuck. They're toiling away in obscurity, and none of their promotion efforts seem to go anywhere.Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.We still live in a world that's run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset.Networking is about relationships.So, how do you network with other authors, influencers, industry professionals, and customers at the bookstore? And how do you network in a way that makes you and the person you're connecting with feel amazing?I asked Steve Garrity. He's spent more than 20 years in sales and leadership. He coaches and develops others to thrive, and he is the author of the upcoming book Greatfruit: How Cancer Led to Living a More Fruitful Life. His book is currently live on Kickstarter and has raised over $10,000 in preorders.In this week's episode, you'll discover
·     How to change your mindset about networking
·     How to stop worrying about what to say when meeting people
·     Tools and tips for building and maintaining relationships in your networkListen in or read the blog version of this episode to gain the courage and tools to connect with people and bless them.

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Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.
A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy.
But what if your reader magnet doesn't seem to be working?
In this week's episode, I interviewed Jonathan Shuerger to learn how his company, The Strategic Author, can help authors target their ideal market and create super magnetic reader magnets.
You'll learn

• How to gather intelligence on your target reader
• What questions you should ask to gather useful data
• How to use that intel to create a reader magnet they'll love

Listen in or check out the blog post version of this episode to discover why your reader magnet might not be having the impact you want and how you can make it more attractive.

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Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.

You can find the blogpost version of this episode HERE.

The post How to Use QR Codes to Boost Book Sales & Grow Your Email List appeared first on Author Media.

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To be published by a traditional publisher, you must find a good literary agent. Mary DeMuth shares tips on finding and retaining an agent.

You can find the blogpost version of this episode HERE.

The post How to Find a Good Literary Agent – with Mary DeMuth appeared first on Author Media.

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If your ebook sales are lagging, these 7 strategies will teach you how to market your ebook effectively with tactics specific to ebooks.

You can find the blogpost version of this episode HERE.

The post How to Supercharge Ebook Sales appeared first on Author Media.

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Learn how podcasting a novel launched Scott Sigler's books to the NYT bestseller list, and how he's sustained his podcast for over a decade.

You can find the blogpost version of this episode HERE.

The post How to Turn a Podcast into a Bestselling Novel – with Scott Sigler appeared first on Author Media.

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Learn how James Patterson got his start as a writer, how he maintains success, and how you can implement his methods in your writing.

You can find the blogpost version of this episode HERE.

The post Marketing Lessons from Bestselling Author James Patterson appeared first on Author Media.

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Learn how this AI tool can help you overcome writer's block by generating ideas and suggestions to spur your imagination and get you unstuck.

You can find the blogpost version of this episode HERE.

The post How to Work with an AI Writing Assistant appeared first on Author Media.

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Find out how authors who take advantage of affiliate marketing opportunities can earn income even before their books are published.

You can find the blogpost version of this episode HERE.

The post Affiliate Marketing for Authors appeared first on Author Media.

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Find out what you're missing in our patrons-only episodes and learn how to get access to tools, agents, and significant discounts.

You can find the blogpost version of this episode HERE.

The post How to Market Your Book in a Recession (Preview) appeared first on Author Media.

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When you use artificial intelligence tools for writing, you can improve your craft and create books faster. Find out which AI tools will benefit you most.

You can find the blogpost version of this episode HERE.

The post AI Tools for Authors appeared first on Author Media.

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Learn how to find and work with a narrator to produce your audiobook.

You can find the blogpost version of this episode HERE.

The post How to Find the Perfect Narrator for Your Audiobook – with James L. Rubart appeared first on Author Media.

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Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.
Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But you can extend a book sales lifecycle.
In this week’s episode, we’ll talk about

• Why your sales may be declining
• Which sales problems you can fix (or not)
• How to reinvigorate your sales (sometimes with very little extra investment!)

Listen in or check out the blog post to discover why your sales might drop and get a robust list of marketing strategies to boost them back up.

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Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.

You can find the blogpost version of this episode HERE.

The post How to Become a Big Name Author (Marketing Psychology: Authority) appeared first on Author Media.

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Learn how to solve your cash flow problem with these tips for crowdfunding your book before it's published.

You can find the blogpost version of this episode HERE.

The post How to Crowdfund Your Book appeared first on Author Media.

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Few authors make a living on book sales alone. Learn how Joanna Penn generates income from over 120 writing-related sources.

You can find the blogpost version of this episode HERE.

The post How to Diversify Your Income as an Author appeared first on Author Media.

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Tips and advice for securing your first speaking engagement, nailing your presentation, selling books, and getting invited back.

You can find the blogpost version of this episode HERE.

The post How to Get Better at Public Speaking with Jane Jenkins Herlong appeared first on Author Media.

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Is working with a hybrid publisher the right decision for you? Learn the pros and cons of hybrid publishing and how to explore your options.

You can find the blogpost version of this episode HERE.

The post Hybrid Publishing appeared first on Author Media.

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I love introducing authors to tools that can make their writing lives easier. Some tools help you write better, publish more easily, grow your email list, and increase your readership. Different tools work for different authors, so I’m not dogmatic about which tools you should use. However, I do know of many scams. You’ll never […]

You can find the blogpost version of this episode HERE.

The post How to Promote Your Book Using AuthorsXP.com with Amy Vansant appeared first on Author Media.

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If you want to write bestselling pitches for your book, be sure to avoid these 10 copywriting mistakes!

You can find the blogpost version of this episode HERE.

The post Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes appeared first on Author Media.

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According to The NPD Group, ebook sales for traditionally published books went down in the first half of 2021. Meanwhile, the most recent data for audiobooks states that sales are up by 12%.   Do I need an audio version of my book? The data is clear. You need to have an audio version of your […]

You can find the blogpost version of this episode HERE.

The post How to Record Your Own Audiobook Using Hindenburg Narrator appeared first on Author Media.

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Having an author business plan can save you time and money. Learn the most common business mistakes authors make and how you can avoid them.

You can find the blogpost version of this episode HERE.

The post 7 Business Mistakes That Ruin Author Careers appeared first on Author Media.

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Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.

You can find the blogpost version of this episode HERE.

The post How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith appeared first on Author Media.

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The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series provides many marketing advantages, namely that your advertising is far more profitable.
But writing a series is also risky. Generally, you can only sell subsequent books to folks who purchased, read, and enjoyed the first book in the series.
For some authors, writing books in a series has shackled their otherwise good books to a relatively unappealing freshman effort.
So, how do you know if your book is a good fit for a series?
In this week’s episode, you’ll hear from Kristina Stanley, best-selling, award-winning author and the founder of Fictionary.co. We discuss

• Two types of series
• How to know if your idea can sustain a series
• Strategies for release and promotion of books in a series

Listen in or check out the blog version of this episode to learn about the many marketing advantages a completed series provides and how you can write a successful series.

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Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.

You can find the blogpost version of this episode HERE.

The post How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque appeared first on Author Media.

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Scrivener is a popular writing software for authors. Learn about some of its best features in our interview with David Lee Martin.

You can find the blogpost version of this episode HERE.

The post How to Get the Most Out of Scrivener appeared first on Author Media.

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Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

You can find the blogpost version of this episode HERE.

The post Why do good books fail to sell while poorly written books fly off the shelves? appeared first on Author Media.

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Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.

You can find the blogpost version of this episode HERE.

The post Innovative Indie Marketing with S.D. Smith appeared first on Author Media.

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Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book's chances of success.

You can find the blogpost version of this episode HERE.

The post 10 Reasons to Delay Your Book Launch  appeared first on Author Media.

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Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

You can find the blogpost version of this episode HERE.

The post How to Use Goodreads to Promote Your Book appeared first on Author Media.

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A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.

You can find the blogpost version of this episode HERE.

The post Effective Book Cover Design appeared first on Author Media.

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Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.

You can find the blogpost version of this episode HERE.

The post How to Get a Professional Email Address appeared first on Author Media.

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Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.

You can find the blogpost version of this episode HERE.

The post Facebook Advertising for Authors appeared first on Author Media.

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Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.

You can find the blogpost version of this episode HERE.

The post How to Launch Your Book on a Budget appeared first on Author Media.

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I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!
In this episode, you'll find out
·      Three special ingredients that make the Novel Marketing Conference unique
·      How this year's conference will differ from last year's
·      Why we've made certain deliberate choices for this year's conference
Listen in or check out the blog version of this episode to get details about the 2025 Novel Marketing Conference.

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Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

You can find the blogpost version of this episode HERE.

The post How to Launch Your Book in 2022 appeared first on Author Media.

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Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

You can find the blogpost version of this episode HERE.

The post How to Build an Author Brand with David Loy appeared first on Author Media.

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If your author website doesn't show in Google's search results, make sure you've removed these website speed bumps.

You can find the blogpost version of this episode HERE.

The post How to Speed Up Your Author Website appeared first on Author Media.

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Authors typically use different software tools for everything from plotting to typesetting. But now authors can use one efficient multitool from start to finish.

You can find the blogpost version of this episode HERE.

The post Everything Authors Need to Know About Writing in Atticus appeared first on Author Media.

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If you need a plan and process for writing books, learn the secret to writing multiple books every year in this interview with author Angela Hunt.

You can find the blogpost version of this episode HERE.

The post How to Write More Productively appeared first on Author Media.

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Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

You can find the blogpost version of this episode HERE.

The post Why Most Authors Don’t Need Social Media in 2023 appeared first on Author Media.

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Learn to write short stories that readers crave. One of the best authors in the world, bestselling author James Scott Bell, teaches us how.

You can find the blogpost version of this episode HERE.

The post How to Write Short Stories with James Scott Bell appeared first on Author Media.

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Seven book marketing lessons from Santa for Authors

You can find the blogpost version of this episode HERE.

The post 7 Things Santa Can Teach Authors About Book Marketing appeared first on Author Media.

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Every author needs cyber security. Discover which of your vectors are most vulnerable to attack and how you can protect them.

You can find the blogpost version of this episode HERE.

The post What Every Author Needs to Know About Cyber Security appeared first on Author Media.

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We are in the process of replacing the dirt and rocks in our backyard with grass for the children to play in. At first, things went well using the shovel but then when we got to the final rocks, the shovel just did not work well. Then we tried a rake, and boom! Suddenly we […]

You can find the blogpost version of this episode HERE.

The post Tools To Make Publishing Easier appeared first on Author Media.

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A few weeks ago, Dazed Digital published an article asking why men no longer read novels. The article itself had no satisfying answers, but the question triggered a big discussion online, particularly on X, where everyone had a hot take.
But men are buying and reading books. And authors who write what men want to read are making millions of dollars.
In this week’s episode, you’ll hear from Alexander Macris, who wrote a rebuttal of sorts to the assumption that men don’t read novels.
In our conversation, you’ll learn
·      What men are (and are not) reading and why
·      How to write for male readers
·      Which storylines male and female readers want to read
·      How to market books to men
Listen in or check out the blog version of this episode for some surprising insight into what male readers are (and aren’t) looking for in a novel.

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Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.

You can find the blogpost version of this episode HERE.

The post How to Run a Kickstarter Campaign for Your Second Book with Jonathan Shuerger appeared first on Author Media.

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If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.

You can find the blogpost version of this episode HERE.

The post How to Create an Author Press Kit with Susan Neal appeared first on Author Media.

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Find out who should register the copyright for a book, why it may be important, and when is the best time to do it. 

You can find the blogpost version of this episode HERE.

The post What Every Author Needs to Know About Copyright Law with James Scott Bell appeared first on Author Media.

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