Novel Marketing – Détails, épisodes et analyse

Is your writing a hobby or a profession? The answer to that question changes everything.

Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book into a genre instead of studying the genre first. They publish without a marketing plan or budget and are shocked by low sales and few reviews.

They expect professional results from a hobbyist approach.

If that sounds familiar, there’s good news. You can choose the professional path.

In this week’s episode, you’ll hear from author and podcaster Joanna Penn, who hosts the longest-running indie publishing podcast.

You’ll discover:

• How to build a sustainable author career in an era of AI
• Which marketing activities you should choose and which to ignore
• Business principles that apply to your writing career
• How to use AI to do the business tasks you dislike so you have more time for creativity and storytelling

To learn how to build a sustainable author business in an era of rapid change, listen in or read the blog version.

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If your book isn’t selling, it may not be your writing.

It may be your metadata.

In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon.

Even if your book is well-written and professionally edited, Amazon doesn’t read your book. It reads your metadata. And if your metadata is unclear, inconsistent, or confusing, Amazon won’t show your book to readers, even if it’s amazing.

In this episode you’ll learn:

• What your book’s metadata is
• Where you can manage it (and make it most effective!)
• How to include the most effective elements and language in your metadata
• And common metadata mistakes to avoid

If you want your book to show up in search results, convert better when readers click, and avoid the dark recesses of the “miscellaneous shelf,” listen in or read the blog version.

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Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw?

In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it.

In this episode, you’ll learn:

• How Amazon “decides” which book recommendations to give shoppers
• Which readers you should persuade to click Amazon’s “buy now” button, and which you should sell to yourself
• How Amazon’s algorithm is changing and tips to help you adapt your strategy

If your book is on Amazon, this episode is not optional listening. Poor optimization can quietly poison the recommendation engine against you. Listen in or read the blog version to keep your book in front of your Timothy.

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How much should your book cost? Your answer is critical to your book's success and your career as an author.

Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best price for my book?" but that is actually the wrong question.

Instead, you should ask, "What are the best prices for my book?"

In https://www.authormedia.com/book-marketing-101-price/, you'll learn how your book's price impacts sales and discover 14 strategies for finding the optimum price for your book.

You'll learn:
- How pricing affects your reader's perception of your book's value
- When to price your book higher and lower
- Why free works for some authors

 discover how to price your book throughout its life cycle and determine which strategies work best for your genre and book. 

https://www.authormedia.com/book-marketing-101-price/. 

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New York City is home to the Big Five publishers and the newspaper that publishes the New York Times bestseller list. Publishing culture is concentrated in New York City.
But since most of the gatekeepers, publishers, and agents live in New York City, many authors ask, "Don't I need to comply with New York values in order to succeed in publishing?"
In this week's episode, we'll hear from Larry Correia, who ran into that conundrum and has modeled a solution for everyone asking that same question. He's now a New York Times bestselling author of more than 25 novels, 50 short works, and two collections.
Larry tells us

• How and why he started writing for a niche audience.
• How he handled feedback from traditional publishers
• Whose feedback helped him thrill his readers most
• How authenticity and passion have fueled his creativity and career

Listen in this week to find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers. Read the blog version here.

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"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.
But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.
If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a time-suck.
But in the last decade, the cost of selling directly online has decreased. Selling direct now makes sense for many authors, and in this week’s episode, we talk about it with Joanna Penn.
Joanna tells us:

• how buyer behavior has changed
• which web store tools work best for certain authors
• how all book formats can be easily delivered to readers
• how to create beautiful editions

With the explosion of AI and a slew of paperbacks and ebooks for sale online, this episode will teach you how to make your book stand out and earn more money per sale at the same time."

Click here to read the blog version.

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Success in publishing requires more than just writing a great book. It requires people. People to publish your book, talk about it, buy it, and recommend it.

People. People. People. 

Some authors struggle in their careers simply because they are isolated. 

How do you connect with people who can help make your book successful? 

My grandparents’ generation called this “winning friends and influencing people.” My generation calls it “networking,” which strikes fear in the hearts of many writers.

One essential tool to help you get comfortable introducing yourself as a writer and talking about your work is your pitch. 

In ​this week’s episode​, Thomas Umstattd interviews Lindsey Hughes, who is a pitch master, having worked with Disney and major animation franchises.

You can find the blog version along with links to everything we talk about here.

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Novel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons learned from 10 years of Novel Marketing.

You can find the blog post version of this episode, along with links to everything we talk about here. 

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Find out how running a Kickstarter campaign for your book can solve one of indie authors' biggest challenges.

You can find the blog version of this episode here.

The post How Karyne Norton Successfully Kickstarted Her Book in 1 Hour appeared first on Author Media.

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Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.

You can find the blog version of this episode here.

The post Announcing the 2024 Novel Marketing Conference appeared first on Author Media.

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