Novel Marketing – Détails, épisodes et analyse

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Novel Marketing

Thomas Umstattd Jr.

Arts

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 497

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

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Liens partagés entre épisodes et podcasts

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https://www.authormedia.com
383 partages
https://www.authormedia.com/the-starving-author-how-to-market-books-without-money/
5 partages
https://www.authormedia.com/the-sci-fi-zeitgeist-has-shifted-what-authors-need-to-know/

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Score global : 53%

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Liste des épisodes récents, avec titres, durées et descriptions.

How to Become a Professional Writer With Joanna Penn

Épisode 493

mercredi 25 février 2026 • Durée 49:33

Is your writing a hobby or a profession? The answer to that question changes everything.

Many authors claim to be professionals but act like hobbyists. They write what they want instead of what readers will pay for. They try to fit a finished book into a genre instead of studying the genre first. They publish without a marketing plan or budget and are shocked by low sales and few reviews.

They expect professional results from a hobbyist approach.

If that sounds familiar, there’s good news. You can choose the professional path.

In this week’s episode, you’ll hear from author and podcaster Joanna Penn, who hosts the longest-running indie publishing podcast.

You’ll discover:

How to build a sustainable author career in an era of AI
Which marketing activities you should choose and which to ignore
Business principles that apply to your writing career
How to use AI to do the business tasks you dislike so you have more time for creativity and storytelling

To learn how to build a sustainable author business in an era of rapid change, listen in or read the blog version.

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Why Your Book Isn’t Selling: Metadata

Épisode 492

mercredi 18 février 2026 • Durée 01:00:31

If your book isn’t selling, it may not be your writing.

It may be your metadata.

In this week’s episode of the Novel Marketing Podcast, you’ll hear from Dave Chesson, creator of Publisher Rocket, and learn about the hidden engine behind book sales on Amazon.

Even if your book is well-written and professionally edited, Amazon doesn’t read your book. It reads your metadata. And if your metadata is unclear, inconsistent, or confusing, Amazon won’t show your book to readers, even if it’s amazing.

In this episode you’ll learn:

What your book’s metadata is
Where you can manage it (and make it most effective!)
How to include the most effective elements and language in your metadata
And common metadata mistakes to avoid

If you want your book to show up in search results, convert better when readers click, and avoid the dark recesses of the “miscellaneous shelf,” listen in or read the blog version.

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Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

Épisode 483

mardi 25 novembre 2025 • Durée 49:10

Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw?

In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it.

In this episode, you’ll learn:

How Amazon “decides” which book recommendations to give shoppers
Which readers you should persuade to click Amazon’s “buy now” button, and which you should sell to yourself
How Amazon’s algorithm is changing and tips to help you adapt your strategy

If your book is on Amazon, this episode is not optional listening. Poor optimization can quietly poison the recommendation engine against you. Listen in or read the blog version to keep your book in front of your Timothy.

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Book Marketing 101: Price

Épisode 392

mercredi 25 octobre 2023 • Durée 35:31

How much should your book cost? Your answer is critical to your book's success and your career as an author.

Authors have a wide range of pricing options, from free ebooks to $200 collector's editions. You might be wondering, "What is the best price for my book?" but that is actually the wrong question.

Instead, you should ask, "What are the best prices for my book?"

In https://www.authormedia.com/book-marketing-101-price/, you'll learn how your book's price impacts sales and discover 14 strategies for finding the optimum price for your book.

You'll learn:
- How pricing affects your reader's perception of your book's value
- When to price your book higher and lower
- Why free works for some authors

discover how to price your book throughout its life cycle and determine which strategies work best for your genre and book.

https://www.authormedia.com/book-marketing-101-price/.

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How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

Épisode 391

mercredi 18 octobre 2023 • Durée 37:33

New York City is home to the Big Five publishers and the newspaper that publishes the New York Times bestseller list. Publishing culture is concentrated in New York City.
But since most of the gatekeepers, publishers, and agents live in New York City, many authors ask, "Don't I need to comply with New York values in order to succeed in publishing?"
In this week's episode, we'll hear from Larry Correia, who ran into that conundrum and has modeled a solution for everyone asking that same question. He's now a New York Times bestselling author of more than 25 novels, 50 short works, and two collections.
Larry tells us

How and why he started writing for a niche audience.
How he handled feedback from traditional publishers
Whose feedback helped him thrill his readers most
How authenticity and passion have fueled his creativity and career

Listen in this week to find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers. Read the blog version here.

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How to Sell Books Directly to Readers with Joanna Penn

Épisode 390

mercredi 11 octobre 2023 • Durée 48:25

"Most authors sell most of their books on Amazon, and while Amazon has helped indie authors become publishers, they take a large bite of your profits.
But there is a way to earn more money on each book sale and connect with your readers via email. You can sell direct from your website.
If you’ve listened to Novel Marketing for a long time, you know I haven’t been a fan of authors selling direct from their websites because it was expensive, required technical sophistication, and tended to be a time-suck.
But in the last decade, the cost of selling directly online has decreased. Selling direct now makes sense for many authors, and in this week’s episode, we talk about it with Joanna Penn.
Joanna tells us:

how buyer behavior has changed
which web store tools work best for certain authors
how all book formats can be easily delivered to readers
how to create beautiful editions

With the explosion of AI and a slew of paperbacks and ebooks for sale online, this episode will teach you how to make your book stand out and earn more money per sale at the same time."

Click here to read the blog version.

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How to Win Friends and Pitch Your Book

Épisode 389

mercredi 4 octobre 2023 • Durée 36:37

Success in publishing requires more than just writing a great book. It requires people. People to publish your book, talk about it, buy it, and recommend it.

People. People. People.

Some authors struggle in their careers simply because they are isolated.

How do you connect with people who can help make your book successful?

My grandparents’ generation called this “winning friends and influencing people.” My generation calls it “networking,” which strikes fear in the hearts of many writers.

One essential tool to help you get comfortable introducing yourself as a writer and talking about your work is your pitch.

In this week’s episode, Thomas Umstattd interviews Lindsey Hughes, who is a pitch master, having worked with Disney and major animation franchises.

You can find the blog version along with links to everything we talk about here.

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The Most Important Lessons from 10 Years of Novel Marketing

Épisode 388

mercredi 27 septembre 2023 • Durée 35:22

Novel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons learned from 10 years of Novel Marketing.

You can find the blog post version of this episode, along with links to everything we talk about here.

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How Karyne Norton Successfully Kickstarted Her Book in 1 Hour

Épisode 387

mardi 19 septembre 2023 • Durée 37:58

Find out how running a Kickstarter campaign for your book can solve one of indie authors' biggest challenges.

You can find the blog version of this episode here.

The post How Karyne Norton Successfully Kickstarted Her Book in 1 Hour appeared first on Author Media.

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Announcing the 2024 Novel Marketing Conference

Épisode 386

mercredi 13 septembre 2023 • Durée 18:17

Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.

You can find the blog version of this episode here.

The post Announcing the 2024 Novel Marketing Conference appeared first on Author Media.

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Novel Marketing – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other99+

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other99+

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Amazon11