Explorez tous les épisodes du podcast Not Your Average Online Marketing Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 097. Creating Organic Content For Instagram That Connects with Kimberly Espinel | 17 Jul 2025 | 00:49:03 | |
Hey there not-so-average marketers! I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value. Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How to Make Your Food Famous." Now, you might be thinking "Zach, I don't sell food or do photography" - but here's the thing: some of the best marketing insights come from studying adjacent industries. In this episode, Kimberly shares data-driven strategies from interviewing 40+ content creators who have 100k+ followers (many with over a million). This isn't the watered-down Instagram advice you see everywhere - this is deep, strategic insight into what actually works. What we dive into:
I'll be honest - I've paid good money for Instagram courses that didn't give me half the actionable insights Kimberly shares in this conversation. This is the kind of strategic, data-driven approach that actually moves the needle. Whether you're struggling to break out of "200 view jail" on reels or you're ready to get serious about organic Instagram growth, this episode will give you a completely new framework for approaching the platform. Links Mentioned:
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 096. The Myth of Passive Income | 03 Jul 2025 | 00:23:14 | |
I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive." In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world. Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Passive Income:
I share real numbers from our business - we've have near daily sales this year. The truth? Passive income is really the result of active engagement, active growth, and active management. You can absolutely build systems that generate revenue while you sleep, but maintaining and growing those systems requires ongoing work. If you've been chasing the "passive income dream" or wondering why your funnels aren't running themselves, this episode will give you a realistic roadmap for what it actually takes to build sustainable, semi-passive revenue streams in your business.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 095. 7 Common Facebook & Instagram Ad Mistakes to Avoid | 25 Apr 2025 | 00:26:24 | |
In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities. Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through.
If you've been struggling with Facebook and Instagram ads or you're hesitant to start because you're afraid of wasting money, this episode will save you countless hours and dollars in preventable mistakes. Listen now to transform your approach to advertising and start getting the results you've been looking for! Links Mentioned The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 094. If I Had $1000 to Spend On Ads Here's What I'd Do... | 18 Apr 2025 | 00:25:23 | |
In this week's episode of the podcast, I'm breaking down EXACTLY what I would do if I had $1,000 to spend on ads in 90 days. The goal? Generate 200-300 new leads and create a profitable return. This step-by-step breakdown shows you how to structure your quarters and ad spend spend for maximum impact, even on a limited budget.
If you've been hesitating to run ads because you're unsure how to allocate your budget or afraid of wasting money, this episode gives you a clear roadmap to follow. Listen now to transform your advertising approach and create sustainable growth, even with just $10 a day (about $1,000 a quarter) to spend! Link Mentioned The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 093. How to Successfully Lose Money With Advertising | 10 Apr 2025 | 00:21:00 | |
In this counterintuitive episode, I'm revealing why strategically "losing money" on certain types of advertising is actually the secret to long-term profitability. I break down my three-part advertising framework that creates sustainable growth while avoiding the trap of obsessing over immediate ROI.
If you're tired of stressing about day-to-day ad performance or feeling like advertising just "doesn't work" for your business, this episode will completely shift your perspective. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 092. Our Core Ads Strategy for 2025 | 03 Apr 2025 | 00:23:15 | |
In this episode, I'm breaking down my complete Facebook and Instagram ads approach for 2025 and why the "old way" of advertising no longer works in today's "trust recession." I reveal exactly how I'm structuring my ad campaigns for maximum long-term growth instead of chasing quick ROI.
If you're frustrated with diminishing ad results or tired of launch strategies that worked in the past but fall flat today, this episode gives you a practical framework for 2025's advertising landscape. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| NYAP 091. Our "Non-Live" Launch Results & Stats | 27 Mar 2025 | 00:25:22 | |
In this episode, I'm breaking down exactly how I ran a successful "non-live live-launch" that generated nearly $7,000 in revenue without the exhaustion of showing up for live events or trainings. I'll share my honest journey of creating a simplified automated webinar funnel when I was too tired to run a traditional launch.
If you've ever felt too burned out to run a live launch but still need to generate revenue, this episode shows you a practical, replicable approach that prioritizes simplicity over perfection. Listen now to see how you can adapt marketing principles to work with your energy, not against it! Links Mentioned: The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 090. How Jena Generated $2.3 Million with 5-Day Challenges | 13 Mar 2025 | 00:39:33 | |
In this episode, I'm sitting down with Jena Castro-Casbon, who has used my five-day challenge framework to generate over $2.3 million in sales for her speech pathology education business. I'm pulling back the curtain on how a real student has created consistent six-figure launches in a niche market through challenges that convert at 17-18%.
If you've been on the fence about running challenges or wondering if they can work in specialized markets, this real-world success story will show you what's possible. Links Mentioned:
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 089. Challenge Launch BTS: $52k & 100 NEW Memberships | 06 Mar 2025 | 00:26:26 | |
In this episode, I'm taking you behind the curtain to reveal exactly how my recent five-day challenge generated over $52,000 in sales from products priced at just $25-67. I'm sharing an unfiltered look at what actually works in my business as you'll discover:
If you're tired of launch strategies that sound too good to be true, this behind-the-scenes episode delivers the honest numbers and proven tactics you can actually implement. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 088. Our PROVEN 90 Day Profit Cycles Framework | 20 Feb 2025 | 00:27:59 | |
Looking for a more sustainable way to generate consistent revenue? In this episode of the podcast I’m going to reveal our battle-tested 90-day framework that's transformed how we approach business growth and profitability. You'll discover:
Whether you're struggling with inconsistent income or looking to take your already successful business to the next level, this episode will show you how to create a more predictable, profitable, and enjoyable business model. Hit play to discover how you can implement this framework in your own business starting today! Links Mentioned The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 087. Free Lead Gen vs Low Ticket Lead Gen? | 13 Feb 2025 | 00:26:29 | |
When it comes to growing your email list, should you focus on getting as many free leads as possible, or is it better to attract buyers right from the start with a low-ticket offer? This debate has been heating up in the online marketing space, and in this episode, we’re breaking down the pros, cons, and hidden truths behind both strategies. Before you make your next move, you’ll want to hear this. Here’s what you'll discover when you tune in!
Whether you’re just starting out or refining your marketing game, this episode will give you the insights you need to make an informed decision.
04:56 - The “Cost Dynamics of Paid Leads" that most people aren’t talking about when the tout the value of paid lead generation… 09:18 - Audience Growth Challenges with Low Engagement 12:25 - Is Email List Building REALLY good for business growth, let’s talk about it! 19:37 - The “hidden” value in using lead magnets (hint: the industry is facing severe skepticism!) 20:54 - Having a warm audience is a HUGE benefit when it comes to this… Links Mentioned: The $100k Month Breakdown Blog The FB & IG Ads for Listbuilding Bootcamp The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 086. Our 2025 Non-Negotiable Growth Strategies | 26 Dec 2024 | 00:27:46 | |
On this episode of Not Your Average Online Marketing Podcast, I'm doing a deep dive into the non-negotiable growth strategies that I think will make 2025 a BREAKTHROUGH year in business for us, but can help YOU too! I'm walking through five powerful strategies that range from advertising to content marketing that can stack to create a robust "engine for growth" - whether you've been in the game for 6 months or 6 years you're going to hear actionable steps to help you scale effectively in the upcoming year. When you tune in you're going to discover...
This is one NOT to miss as we ring in 2025.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 085. The 2025 Trends for Course Creators To Watch For... | 19 Dec 2024 | 00:26:43 | |
In this episode of Not Your Average Online Marketing Podcast I'm talking about (5) major trends that we're seeing in the online course, membership and coaching space that YOU need to be aware of.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 084. Webinar and Live Promo Secrets: Mastering Sales Conversions with Aandra Bohlen | 10 Oct 2024 | 00:57:32 | |
In this week's episode of the podcast, Zach is introducing you to his good friend & sales expert Aandra Bohlen. Aandra Bohlen, a seasoned conversion rate specialist, excels at boosting sales by meticulously examining every customer interaction from first touch, to webinar pitches, to sales conversations.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 083. BTS: The $48k 5-Day Challenge Model | 03 Oct 2024 | 00:33:10 | |
In this week's episode of the podcast, Zach is breaking down some of the strategies and techniques that he used to generate over $48,000 cash in hand sales during his most recent bootcamp launch.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 082. Listbuilding Ads: The Cornerstone of Our Success | 03 Sep 2024 | 00:26:53 | |
In today's episode, we're diving deep into one of my all time favorite topics: Facebook ads, and even more specifically: list building ads.
Tune in and get ready to learn why list building ads might just be the game-changer you’re looking for.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 081. The 120-Day Hiatus: Thriving Without Constant Content Creation | 26 Aug 2024 | 00:31:20 | |
Today's episode addresses the age old question:
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 080. Creating Accessibility In Your Business with Anna HeardinLondon | 26 Apr 2024 | 00:44:56 | |
Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?
This episode is a bit different, but so important, and I hope you enjoy! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 079. 30 Days to 100 NEW Members: An Experiment | 22 Mar 2024 | 00:25:38 | |
In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership. I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far… Some of the topics I’ll cover include…
Tune in to get the low down…
TIMESTAMPS: 00:25: The rules of the experiment are… 05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media. 09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US. 13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer. 15:06: Using Google Analytics and data to determine what the return on the permission that we do is. 18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet. 20:24: Our webinar strategy explained, and what we plan to do after the webinar runs. 23:35: DM the word “SALES” on instagram for a special invite! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 078. Growth Stacking: Where to Focus Next For Business Growth | 15 Mar 2024 | 00:26:59 | |
The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 077. Unconventional Marketing That Works with Dama Jue | 07 Mar 2024 | 00:51:21 | |
I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!
Time Stamps: 08:39 Realization of why have a really niche marketing strategy was a no-go for Dama. 12:07 Embracing flexibility in content creation and topics. 17:22 Creative strategies for collecting course testimonials effectively. 24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win. 28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing. 31:52 Unique mini webinars sharing tech and strategy. 41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship. 45:50 Interview highlights and review. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 076. Sales Streaks: Creating DAILY Sales In Your Business | 01 Mar 2024 | 00:23:00 | |
In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business. I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak. When you tune into this week's episode you'll learn...
If you're looking to generate sales daily, this episode is a must-listen!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 075. Intentional Profitability with Prerna and Mayank Malik: Beyond Revenue Goals | 16 Feb 2024 | 00:57:20 | |
In today’s episode, we dive into the nitty-gritty of ‘Intentional Profitability’ — a mantra the Maliks live by.
Tune in now to get intentionally profitable! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 074. Yoga Mats to Marketing: Brett Larkin's Journey of Adaptation and Growth | 09 Feb 2024 | 00:42:34 | |
Brett Larkin emerged as a guiding presence in the digital space, intimately engaged in the co-creation process with her audience for years. Her beginnings were marked with the challenge of attracting an audience and providing valuable content. However, as her presence developed, so did her relationship with her followers.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 073. Behind the Scenes of Our Profitable Business Model | 02 Feb 2024 | 00:27:47 | |
On this week's episode of the podcast, I'll break down how I've been able to maintain my business revenue and growth while LIFE happens...
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 072. Converting New Leads (From Ads) Into Buyers... | 07 Dec 2023 | 00:27:22 | |
Every found yourself growing a solid email list of LEADS but not seeing the conversion to buyers? Then this episode is for you!
This is an episode you don't wanna miss - there will be SOMETHING you hear that you can implement TODAY to drive more sales!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 071. 4 Facebook Ads Strategies to Leverage in 2024 | 30 Nov 2023 | 00:25:11 | |
In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching. Time Stamped Overview: 03:31: Utilizing Facebook ads as an effective marketing strategies. 09:23: Comprehensive lead generation campaign strategies for success. 10:07: Ads target engaged audience for high-quality content to boost your omnipresence. 14:05: Using simple ads to remind prospect to buy. 17:19 Use messenger for two-way dialogue marketing. 20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 070. The NEW Way of Marketing in 2024 | 16 Nov 2023 | 00:30:44 | |
In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing. 07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL. 10:40 Low ticket offers under $50 serve as invitations to learn from and work with us! 15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy. 18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works! 23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 069. Behind The Scenes of our $300k Membership | 09 Nov 2023 | 00:25:59 | |
What does it take to make $300,000 - $49 at a time? In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making. I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years. From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program. Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site. Timestamped Key Moments: 01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales. 05:01 Why you MUST monitor churn rate to retain memberships, and grow. 07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks. 11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement. 15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money. 17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after. 20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener. 23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs. Links Mentioned:
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 068. The Missing Episodes: Behind the Scenes of our 10-Week Hiatus and Business Growth | 02 Nov 2023 | 00:26:58 | |
Where the heck has the podcast been for 10-weeks?! But don't worry, we have an exciting answer that you're going to love. In this episode we’ll take a closer look at how (and why) the podcast was able to take a hiatus for ten weeks, yet still experience business growth in the meantime. It's all about consistency and taking action, even when you feel inconsistent. Whether you're in a season of busyness, exhaustion, or simply struggling to produce content, this episode will guide you on creating consistency in your business and finding success. Join us as Zach shares his personal journey, including his travels through Europe and Bali, and the important decisions he made during this time. Discover how prioritizing self-investment, making strategic business choices, and focusing on a single offer led to remarkable results. If you've ever wondered how to navigate challenging seasons while maintaining momentum in your business, this episode is a must-listen. So, get ready to gain insights and inspiration as we explore "The Missing Episodes” Links Mentioned: The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 067. What’s Working Now with Facebook & Instagram Ads | 17 Aug 2023 | 00:24:35 | |
In this episode of the Podcast we dive into what's working now with Facebook & Instagram advertising - I'll share with you the campaigns that we're running in our business currently, and what strategies seem to be working well.
[00:06:38] Audience targeting and creative testing for better results. [00:07:43] Testing dynamic creative for better ad performance. [00:13:13] Leveraging ads for paid offers. [00:16:36] Josh Coffy's strategy for reducing Facebook Ads costs [00:19:04] Ads as growth engine, build valuable relationships. [00:20:40] Growing your email list with Facebook ads. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| The $15/Day Facebook Ads Growth Engine | 10 Aug 2023 | 00:23:29 | |
Welcome back to another exciting episode of Not Your Average Online Marketing Podcast. In today's episode, we dive into a game-changing strategy that will supercharge your business growth using Facebook ads. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 065. Creating Consistent Revenue with Angela Henderson | 27 Jul 2023 | 00:54:29 | |
Welcome back to another episode of The Not Your Average Online Marketing Podcast!
[00:04:37] Stop overcomplicating your business. Figure out your goals, build and nurture your audience, then sell to them. Don't be sleazy, focus on building genuine connections before selling. Avoid irrelevant content and ask for the sale. [00:08:07] Consider your own desires and priorities. The importance of carving out time for self-reflection and warn against avoiding difficult truths - while challenging the focus on revenue in the online space and shares their own experience of prioritizing holistic wealth over financial growth. [00:14:30] The subconscious brain affects decisions. Loneliness can arise with increased wealth. Strategy is important, but mindset blocks must also be addressed, including self trust, self love, worthiness, money stories, obsessive thinking, divine timing, and impostor syndrome. These blocks can hinder success and may lead to self-sabotage. [00:24:17] The importance of addressing mindset blocks and alignment in order to avoid burnout and achieve success along with the importance of doing inner work and acknowledges that different modalities can be used to address these issues. [00:34:07] The importance of showing up in the right platforms where your audience is, aligning with your values and mindset, and analyzing data for ROI. [00:38:31] The key to success is focusing on what brings happiness, doing one thing well, and taking imperfect action consistently. [00:42:07] Having a flexible strategy tailored to one's resources and audience. [00:44:06] Summary: It is important for entrepreneurs to consistently sell and promote their business in order to make money and be successful. This involves showing up on the right platforms, having a selling strategy, and asking for the sale. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 064. The Layers of Mentorship: Finding and Leveraging the Right Mentors | 30 Jun 2023 | 00:24:18 | |
On this episode of Not Your Average Online Marketing Podcast, we dive into the layers of mentorship and discuss how to find and leverage the right mentors.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 063. If I Had to Start Over in 2023... | 01 Jun 2023 | 00:22:53 | |
On this episode of Not Your Average Online Marketing Podcast, we discuss how to monetize your online presence and build your business from scratch in 2023. Links Mentioned:
[00:03:05] Creating an Effective Freebie for Your Audience [00:07:14] Balancing Content Creation for New Businesses [00:12:19] Ramp Up Sales with Real-Time Workshop Training [00:16:35] Repeat, Scale, and Monetize: A Strategic Guide [00:17:43] Multiple Offers: Why Having Options is Key The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 062. How I'm Prepping My Biz for 2-Weeks Without Me | 11 May 2023 | 00:24:24 | |
On this week's episode of Not Your Average Online Marketing Podcast, I'm sharing the details of how I'm stepping away from the business for TWO WHOLE WEEKS to get married - without sacrificing what I've built - team, time, and revenue.
Timestamped Overview: [00:00:40] I'm about to be married man and being out of office for two weeks - here's how I plan to step away. [00:02:40] The importance of listbuilding ads running in the background, and how I'm setting them up to run. [00:03:51] How we're writing, automating, and finalizing emails for new and existing leads - and how they'll run when I'm OOO. [00:05:02] The value of having our team edit and schedule emails and managing the inbox. [00:09:03] The central spreadsheet for tracking tasks, emergencies and coaching issues to makes checking in easy for Zach while setting expectations for communication. [00:10:59] Creating recurring revenue before leaving the office is key. [00:12:06] What recurring revenue can look like even if you don't have a membership (or ever want to create one!) [00:13:41] An overview of the 5-steps I'm taking to be 95% OOO [00:17:49] Achieving work-life balance through flexible work arrangements for travel - from this trip, to future trips! [00:19:26] Setting boundaries for a balanced life and maintaining a business that fuels personal freedom and flexibility. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 061. Cash Injection: 5 Creative Ways to Generate Income | 04 May 2023 | 00:23:29 | |
On this episode of Not Your Average Online Marketing Podcast, I'm talking all about how you can create a quick injection of cash when you need it in your business.
So tune in to learn all about how to create a simple strategy to generate a cash injection in your business.
[00:02:07] Prioritize the health of your overall business over instant cash - project in cash flow regularly. [00:04:37] The value of a "thinking ahead" to not compromise the greater marketing plan [00:07:53] Generate revenue through passive email marketing or flash sale promotions. [00:11:24] Marketing tip: It's easier to retain and upsell a customer than acquire a new one. Reach out to past customers with a new offer. Example: monthly members can upgrade to annual membership. [00:13:54] The importance of having offerings with limits, bonuses, and potentially discounts - and when that makes sense. [00:15:20] If you want to sell 1:1 offers - the importance of having an application process. [00:18:36] The power of backend offers, if you need a cash injection but don't want to derail your marketing calendar. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 060. Unlocking the Power of Retargeting Ads | 27 Apr 2023 | 00:22:01 | |
On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.
[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages. [00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch. [00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers. [00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay. [00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer. [00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting. [00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule. [00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content. The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 059. Low Ticket Email Marketing For Massive Success with Liz Wilcox | 20 Apr 2023 | 00:35:32 | |
I'm SO EXCITED for this week's episode of the podcast because we have a special guest on that has done some Amazing things. Liz Wilcox is a brilliant email marketer who's built a THRIVING business with a $9/month membership.
We cover a LOT in this interview and I think you're gonna LOVE it - so tune in, listen up, and get pumped... The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 058. The Daily Listbuilding Method | 13 Apr 2023 | 00:22:03 | |
Are you ready to grow your list consistently and daily? In this week's episode of the podcast Zach breaks down his daily listbuilding method that he's used to grow and engage his audience for his promotions, launches, and evergreen sales.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 057. Is a Low Ticket Launch Right For You? | 30 Mar 2023 | 00:22:00 | |
In this week's episode Zach talks about the benefits of charging a small fee to have people join your challenge, webinars, or workshops and how it can ultimately generate more results for your launches.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 056. Low Ticket Offers to Fill Coaching Programs | 16 Mar 2023 | 00:23:20 | |
Hey hey Not So Average Marketer - welcome to this week's episode! We're talking all about how a low ticket offer ecosystem can actually help you fill your coaching program a lots faster, easier, and simpler than having to do a big fancy launch.
I can't wait to hear what you think of this week's show! The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 055. From $25 Workshop to $11k Launch | 03 Mar 2023 | 00:27:29 | |
In this week's episode of the podcast Zach talks about how he turned a $25 live workshop into a successful $11,000 launch - and how you can too!
Tune in, listen up, and enjoy!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 054. Behind the Scenes of Our $200k Membership | 17 Feb 2023 | 00:21:18 | |
Hey hey not so average marketer welcome to another episode, on this episode Zach takes you behind the scenes of his $200k membership and tells you the good, the amazing, and the struggles that he's had scaling it to this point.
Links Mentioned:
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 053. How We Converted at 17.39% In Our Recent Launch | 09 Feb 2023 | 00:29:28 | |
Hey hey not so average marketer, welcome back to another episode of the podcast, where we break down what's working now in the online marketing world.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 052. The Sphere of Influence in Marketing | 02 Feb 2023 | 00:23:41 | |
Have you ever wondered how to drive down ad costs, increase marketing efficay, and generate more bottom line revenue (and profits)? Then you'll wanna tune into this week's episode of the podcast where I'm breaking down what I call The Sphere of Influence.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 051. The Guru's Champagne Promises with Beer Budget Students | 19 Jan 2023 | 00:23:15 | |
This episode is a little bit different - there isn't necessarily some tactical advice, or a "training" on how to run ads - but rather it's a conversations about the industry at large that I think it's important that we have!
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 050. The Facebook Ads Gold Rush Is Over (What It Means For 2023) | 12 Jan 2023 | 00:24:05 | |
The Facebook Ads Gold Rush Is OVER!
Tune in to learn the changes you need to make with your advertising strategies if you want better results in 2023.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 049. Planning Your 2023 Revenue & Goals | 16 Dec 2022 | 00:29:19 | |
On this episode of the podcast Zach breaks down the process he uses to plan and execute his 2023 goals - including the EXACT process he walks his clients through to create their quarterly roadmaps.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||
| 048. Black Friday: 3 Ads to Maximize Sales | 17 Nov 2022 | 00:23:27 | |
In this week's episode of the podcast we're talking Black Friday & Cyber Monday - specifically what ads you can run to maximize your reach and sales this year.
The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run | |||