Not Nice. Clever. | Personal Branding, Marketing & Business Growth For Introverted Entrepreneurs – Détails, épisodes et analyse

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In the first episode of 2026, we're talking with author, speaker, and productivity expert, Amy Landino to challenge the idea that being “busy” means you’re doing it right. 

Spoiler: it usually means the opposite.

This conversation breaks down why busy is a cop-out, how introverted entrepreneurs can reclaim control of their time, and what it actually looks like to operate like the CEO of your life—not an overworked employee of your own business.

In this episode, you’ll learn:

• Why “busy” is blocking your personal brand and growth
• How to audit your time without shame or hustle culture
• How introverts can own their schedule with quiet authority
• What to stop doing in 2025 to create real momentum

Show Notes:

• Follow Amy on Instagram
• Work With Amy
• Check out Amy's Books
• Amy's "Fake Assistant" Video
• Big Ass Calendar

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

As we close out the year and look ahead to 2026, we’re doing what the Clever Crew does best: reflecting, reframing, and pulling the lessons that actually matter.

In this special year-end roundup, we’re sharing five of our favorite podcast episodes of 2025 and the standout advice we’re carrying with us into 2026. 

These conversations hit on everything from leadership to visibility, personal branding and marketing, to creating connection and opportunites without burning yourself out.

If any of these ideas spark something for you, we’ve linked each full episode below so you can dive deeper. Start here, take what you need, and carry it with you into 2026.

• Mitch Matthews: The difference between being burnt out vs. bored out           | Audio | YouTube|
• Neel Dhingra: Why the most powerful personal brands are built by building in public, even when it’s uncomfortable. | Audio | YouTube|
• Brian Miller: Why opportunities don’t look like opportunities — they look like people | Audio | YouTube|
• Whitney Uland: How attention, visibility, and “fame” are neutral tools you can use ethically and intentionally | Audio | YouTube|
• Shadé Zahrai: Why you’re not stuck — and how identity shifts (including alter egos) can unlock momentum fast. | Audio | YouTube|

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

If you’re an introverted entrepreneur struggling creating content, this conversation will feel like a deep breath. 

We are joined by real estate pro and content creator Matt Lionetti, whose honest humor and refreshingly real videos have made him a standout in real estate marketing

Matt opens up about how he transitioned from the brink of quitting to breaking records, showcasing how authentic storytelling can cultivate brand growth and a loyal following. He shares essential insights into how to build a personal brand that stands out in a crowded marketplace and how to turn your personality—not perfection—into your secret sauce. 

He also sets the record straight on why you don’t need a viral moment to build a strong personal brand and why ‘authenticity’ isn’t always what you think.

This conversation serves as a reminder that the most effective personal branding and marketing strategies come from being your true self—boldly and unapologetically. 

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Follow Matt On Instagram: https://www.instagram.com/matt.lionetti/

Work With Matt: https://mattlionetti.com/

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Episode Highlights:

00:00 – Episode Trailer
01:52 – Meet Matt Leonetti
4:44 –    The Un-Googleable Truth: Matt’s Untold Stories
06:21 – Building A Personal Brand That Broke the Rules (and Worked)
26:12 – Marketing That Builds Community
29:21 – Mindset, Momentum & Marketing That Feels Good
34:35 – Personal Branding and stay human—without losing your edge

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Ever wondered how successful people manage their time so effectively? Join us in this episode as we sit down with Justin Konikow to uncover the secrets of mastering time management and building strong client relationships. Justin shares insights from top mentors on effective morning routines, goal-setting, and the power of saying no to distractions.

Justin also dives into the importance of clear communication and setting expectations with clients, sharing his own experiences and lessons learned.

From handling tough conversations to leading by example, this episode is packed with practical advice for achieving a balanced and fulfilling life. Plus, learn about the evolving landscape of social media and the creator economy through Justin's journey as a storyteller and content creator. Don't miss this transformative discussion!

Resources Mentioned:
Buy Back Your Time by Dan Martell

About Justin:
Justin Konikow is the co-founder of Prime Real Estate Brokerage and Prime Media Productions. He and his wife, Shannon, have revolutionized the real estate industry with innovative approaches and dynamic leadership. Their company is renowned for transforming traditional real estate practices and has quickly become a household name in the field.

At Prime Media Productions, Justin leads a team that creates compelling content that enhances branding and drives sales. Through engaging videos, insightful podcasts, and striking visuals, they connect properties and people like never before.

Follow Justin’s journey and connect with him through his ventures at Prime Brokerage and Prime Media Productions online, where innovation meets integrity in the bustling world of real estate.

📣 Follow Justin on:
Website
Podcast
Facebook
YouTube
LinkedIn
Instagram

🎙️🎙️🎙️
Not Nice. Clever. is a podcast, blog, and community for the modern woman looking to level up in mind, brand, and bank account. If you’re ready to flip the script on feeling like you never get as much as you give and finally get out of your own way - that's what you can expect from educator-turned-entrepreneur Candice Carcioppolo and grassroots marketer turned brand builder Kat Torre.

📣 Amplify by Not Nice. Clever. is the ace up your sleeve. It's a hands on, workshop style delivery full of replicable frameworks, and actionable strategies that you team can put in place right away. Find out more

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Are you struggling to manage your time effectively as an entrepreneur? Well today you are in luck! Join us as we share valuable time management and productivity tips.

We explore the benefits of time blocking and the advantages of using a "done list" over a traditional to-do list. We also stress the importance of setting boundaries with clients and aligning daily tasks with long-term goals.

Tune in and hear some of out go-to strategies to help you manage your time better as an entrepreneur.

🎙️🎙️🎙️
Not Nice. Clever. is a podcast, blog, and community for the modern woman looking to level up in mind, brand, and bank account. If you’re ready to flip the script on feeling like you never get as much as you give and finally get out of your own way - that's what you can expect from educator-turned-entrepreneur Candice Carcioppolo and grassroots marketer turned brand builder Kat Torre.

📣 Amplify by Not Nice. Clever. is the ace up your sleeve. It's a hands on, workshop style delivery full of replicable frameworks, and actionable strategies that you team can put in place right away. Find out more HERE.

➡️ Download the FREE Not Nice. Clever. Personal Brand Starter Kit HERE to begin defining, owning, and up-leveling your brand on and offline.

🏁 We love connecting with you! Give us a follow, tag, and DM us at @notniceclever.

📣 Whether you’re looking to host a virtual summit, in-person speaking engagement or hands-on workshop to educate and ignite your audience toward a common goal, Kat and Candice are the speakers and motivators for the job. Book them HERE.

🎙️🎙️🎙️
Have a question for Kat and Candice?

DM your question HERE for a chance to be answered on a future episode.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Ever find yourself stuck or uninspired in your content creation? Today we are diving into overcoming this common challenge. 

We're sharing our practical tips on how to use your daily activities and expertise to generate fresh content ideas for social media, emails, websites, and more! 

Plus we also explore the ripple effect of content, emphasizing its role in building trust and the benefits of using multimedia formats. Tune in and be inspired to start creating content again.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Do you ever stare at a blank screen, brimming with ideas but paralyzed by fear? Fear of being irrelevant, of adding to the noise, of simply not being good enough?

This episode is your permission slip to break free from those doubts and claim your space in the content creation world. We'll tackle the anxieties that hold us back and empower you to:

• Silence the inner critic: Learn to recognize and challenge the limiting beliefs that keep you quiet.
• Embrace your unique voice: Discover the power of authenticity and why your perspective is valuable.
• Build a brand that resonates: Shift from audience member to creator and start crafting content that connects.

This episode is for anyone who's ever wanted to share their story, expertise, or passion online but feels held back by self-doubt. It's time to hit publish and let the world hear your voice!

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

How can you overcome the limiting beliefs holding you back? Today we are going to be exploring the limiting beliefs that we have faced as entrepreneurs, particularly around self-worth and personal development's role in brand building. 

We share experiences with setting rates, saying no, and the need to take up space. Plus, we also touch on the challenges and benefits of being introverted leaders, emphasizing the importance of authenticity and setting boundaries in business. 

This episode is a call to embrace change and align with your purpose, providing a powerful reminder that success doesn't require compromising who you are. So, hit play now and let us guide you through embracing your individuality on the road to success.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

What is branding really about? Today we are dispelling common misconceptions and myths, emphasizing that branding goes far beyond your logo or tagline. 

We're illustrating how branding encompasses a company's entire identity and values, not just what the visuals look like. Tune into this episode as we offer a deep dive into the holistic nature of branding and its essential role in your business success.

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE

Want Some "Not Nice Advice" Send Us A Text!

Today we are dishing all the dirt on creating business growth through the power of building an unstoppable personal brand. 

Join us as we explore how personal branding can make your business shine, foster a sense of community, and help you conquer the fear of being seen.

We are discussing why it's crucial for seasoned professionals to dive into the digital landscape and harness their wealth of knowledge to engage with their online audience. In this episode, we share actionable tips on empowering your team to drive business and strategies to scale your leadership without succumbing to burnout.

Tune in as we discuss the essentials of building trust, expanding your network, and commanding top-tier rates by strategically crafting your personal brand. Join us on this journey to elevate your professional presence and transform your business!

Resources mentioned:
https://theclose.com/real-estate-branding/

Want Even More Personal Branding and Marketing Strategies?

📣 Amplify by Not Nice. Clever. is an entrepreneur's shortcut to standing out online. This hands-on, workshop-style program gives helps you and your team grow your business, strengthen your personal brand, and finally make social media work for you.

Find out more www.notniceclever.com

🏁 Connect With Us On Instagram!

• Not Nice Clever
• Candice Carcioppolo
• Kat Torre

🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE