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Explorez tous les épisodes du podcast North Star Conversations | Unlock Your Potential, Performance & Purpose

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The Difference Between Loving Someone and Loving Their Potential - Annie Lalla03 oct. 202600:06:04

Originally aired: May 2025

Episode Number: 235

True development isn't about forcing someone else to grow. It's about acceptance, patience, and giving them space to find their own path.

In this episode highlight of North Star Conversations with Will Polston, love coach and relationship expert Annie Lalla shares how personal development can impact relationships and why trying to convince your partner to change can have the opposite effect. Learn the balance between unconditional love and seeing someone's potential, why different people develop in different ways, and how accepting someone as they are can actually create the safety and empowerment they need to grow.

Listen to the full episode here:

https://kite.link/annielalla

Award-Winning Entrepreneur & Author: Limiting Beliefs Holding You Back & No Plan for AI? How One Nail Salon Became a Seven-Figure Training Empire - Sarah Abel | EP 28001 oct. 202600:59:57

Episode Notes

In this episode, I sit down with Sarah Abel, founder of TNB (a leading UK apprenticeship training provider) and headline sponsor of Ahead in AI, our upcoming event on November 10th, 2026. We talk about her winding path through roughly ten failed businesses before finding success in the hair and beauty industry, the childhood trauma - her father's suicide and becoming a full-time carer for her mother by age ten - that quietly shaped her drive for decades, and the belief she had to unlearn: that everything was hers to fix. Sarah shares the pivotal coaching investment that took her business from £400k to £1 million in two years, the profound recent challenge of her husband's dementia diagnosis, and why she believes AI education is the single biggest opportunity - and threat - facing small businesses today.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction, and TMB as headline sponsor for Ahead in AI
01:11 - The £18,000 AI qualification businesses can access for free or near-free
02:39 - How old was she when she started her first business?
03:07 - About ten failed businesses before finding what worked
04:08 - Not seeing the value of paying for education when she was young
04:33 - Learning to sell through network marketing at Amway
05:13 - Teaching Avon reps to sell through parties instead of door-to-door
06:38 - Realizing she was making someone else rich, not herself
06:58 - Walking into a nail salon and buying the business on the spot
07:37 - £75,000 in debt at the time she took the leap
08:12 - Her only employee walking out with half the client base
08:40 - Pivoting into body piercing for a better revenue stream
09:21 - Building "That Nail Place" through word of mouth
10:04 - Scaling into multiple salons
11:06 - Realizing she was training her own future competitors
12:03 - Meeting Keith and stumbling into the apprenticeship model
13:14 - How TMB began, back in 2008
14:31 - Expanding from nail apprenticeships into leadership training
15:36 - Deciding to move beyond hair and beauty to scale further
16:35 - Learning to write standout government tenders
17:08 - Getting onto the training provider register
17:32 - Landing a £500,000 government contract
18:10 - Why personal development felt pointless to her when younger
19:37 - The real ROI she's gotten from personal development
19:57 - Discovering business coaching through Clubhouse
20:45 - Investing £56,000 in coaching on a £400,000 business
21:07 - Growing to £580,000, then £1 million within two years
21:48 - Realizing her limiting belief was believing she wasn't good enough
22:44 - The coach's comment that finally got through to her
23:24 - Introducing the "feather, the brick, the bus" concept
24:13 - Considering retirement and a sale offer for the business
25:22 - Noticing something was seriously wrong with her husband Andy
27:07 - A beach epiphany in Tenerife: the belief "I have to fix everything"
28:10 - Her father's suicide when she was seven years old
29:10 - Vowing to protect her mother from further pain
29:43 - Becoming a child carer at age ten
30:10 - Finding her mother collapsed on the floor at fourteen
32:14 - How trauma fueled - and limited - her drive in business
33:11 - The pride of seeing former trainees go on to succeed
33:46 - The wake-up call: "Why are you always trying to save everyone?"
34:00 - Andy's diagnosis: frontal temporal dementia at 62
36:39 - The concept of direct vs. indirect mentors
36:59 - The single most valuable lesson from coaching: her North Star
37:23 - Her North Star having to change this year
37:43 - Breaking down in tears at a business event after the diagnosis
38:05 - Realizing she didn't have to be "the carer" or "the CEO"
39:31 - A message from a former student that redefined success for her
40:20 - Legacy as something you build now, not leave behind
41:18 - How TMB evolved from hair and beauty into AI education
41:40 - Discovering AI through a friend and the book "Scary Smart"
42:24 - Finding UK funding and creating the AI Practitioner qualification
43:17 - Why people are right to be scared of AI - and why education is the answer
45:11 - Falling behind competitors without realizing it
45:35 - Being compared to Amazon-level service, whatever your business
47:09 - Daniel Priestley's marathon analogy on falling behind with AI
48:01 - How the £18,000 AI qualification actually works
50:42 - The free 90-minute AI audit for business owners
51:42 - The difference between using ChatGPT and truly implementing AI
52:22 - Building custom AI tools that replace £100k of software spend
53:22 - Why most business owners just need a clear plan
54:15 - Where to find TAB Skills Training and the AI apprenticeship
54:40 - Ahead in AI ticket sales selling out within hours
55:03 - How to connect with Sarah
55:27 - Final reflection: "Can I change?"
56:12 - Her advice: get educated, build belief, close the skills gap
57:00 - Closing remarks

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Check out TAB Skills Training: https://aipractitioner.tnbskillstraining.co.uk/aiauditlinktreee
Connect with Sarah on Instagram and LinkedIn: search "Sarah Abel"

How to Build Confidence by Recognising Your Progress - Ellie McKay28 sept. 202600:08:23

Originally aired: May 2025

Episode Number: 234

Going from feeling capable of anything to questioning your own confidence can be a difficult part of rebuilding yourself. 

In this episode highlight of North Star Conversations with Will Polston, On a Mission Podcast Host Ellie McKay explores her journey of rebuilding confidence after experiencing a dramatic change in circumstances. Discover why personal development is an ongoing process, the importance of authenticity and self-reflection, and how focusing on small, consistent improvements can help you become a stronger version of yourself.

Listen to the full episode here: 

https://kite.link/elliemckay

Why Values Matter More Than Growth - Paul Whitnell26 sept. 202600:14:33

Originally aired: April 2025

Episode Number: 232

Strong relationships, shared values, and a willingness to evolve can create opportunities that go far beyond business. 

In this episode highlight of North Star Conversations with Will Polston, President and Founder of BITA Paul Whitnell shares the evolution of BITA, the relationships that helped shape its growth, and the importance of creating a culture built around integrity, trust, and shared values. Discover how BITA has expanded internationally, why controlling growth is essential for long-term sustainability, and how building the right network can create opportunities for people to learn, connect, and support one another.

Listen to the full episode here:

https://kite.link/paulwhitnell

From Coldstream Guards to Founding a British Manufacturing Brand: The M4 Moment That Nearly Ended It All, Putting His House on the Line, & Why He'll Never Manufacture Overseas - Jacob Lockwood | EP27924 sept. 202601:01:50

Episode Notes

In this episode, I sit down with Jacob Lockwood, a former soldier in the Coldstream Guards turned founder of Lockwood Clothing, a British-made outerwear brand built on military-grade design and an unshakeable commitment to UK manufacturing. We talk about the dark moment driving down the M4 that made him realize something had to change, the decision to leave the Army with just 12 months to make his business work, and the terrifying week he came four days from losing his house. Jacob shares the discipline and integrity he carried from 15 years of service into business, his belief that "no one has depression, they have feelings of depression," and why he'd rather keep his manufacturing British than sell his products for a third of the price overseas.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction: soldier, entrepreneur, or fashion designer?
02:32 - Finding your North Star
03:15 - Growing up in a single-parent household in Middlesbrough
04:26 - Falling in with the wrong crowd and being sent to live with his gran
05:38 - The ultimatum that became his saving grace
06:58 - Seeing an Army advert and finding his path
07:34 - Joining the Coldstream Guards and the anti-tank platoon
09:38 - The military values that shaped who he is today, and why your word matters
11:52 - The dark moment on the M4 that changed everything
13:02 - Going home, speaking to his wife Ruth, and seeking help
13:53 - Deciding to leave the Army with 12 months to make it work
14:51 - "Nobody has depression, they have feelings of depression"
16:34 - The failed waterproof jacket that sparked the idea
17:31 - The Falklands story behind his first invention: casualty evacuation stretchers
19:20 - How Covid and the Ukraine war shaped that first business
21:27 - Why military contracts fell apart, and pivoting to clothing
23:41 - Describing Lockwood's products and British manufacturing
24:21 - The functional mushroom brand he launched and sold in 2022
26:19 - How new Trading Standards rules killed the product's core value
27:39 - Why he refuses to manufacture overseas, whatever the cost
30:40 - The debate around what "British made" really means
31:00 - Where he was when the Queen died
34:14 - How signing off from the Army created real urgency
35:43 - Putting his house on the line, and the four days he nearly lost it
37:36 - Asking for help, and getting rescued by his now business partner
39:23 - How to determine who's actually worth asking for help
42:13 - Why coaching matters more in business than in the military
44:01 - How to choose the right coach: four things to evaluate
46:15 - Why coaching, content, and community work best combined
48:50 - Daily habits: cold showers and weekly letters to the King
50:07 - Getting replies from the Palace, and being recognized by name
53:04 - The next 1-3 years, and the goal of becoming a British Ralph Lauren
54:18 - How to connect with Lockwood Clothing
55:11 - Final reflection: the question he wishes people asked him
57:12 - Why business ownership can be lonely, and the value of support groups
58:54 - Closing remarks

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Check out Lockwood Clothing: https://www.lockwoodsmocks.com
Connect with Lockwood Clothing on Instagram: @lockwoodclothing

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

How to Turn Business Mistakes Into Valuable Lessons - James Ashford21 sept. 202600:10:54

Originally aired: April 2025

Episode Number: 231

Business failures can teach you some of the most valuable lessons in entrepreneurship, forcing you to reflect, adapt, and rethink your approach.

In this episode highlight of North Star Conversations with Will Polston, entrepreneur, investor, bestselling author, and keynote speaker James Ashford shares how his first business failure taught him the importance of financial discipline, strong systems, mentorship, and building a company that isn't dependent on you. Discover how learning from setbacks, investing in personal development, and simplifying complex ideas can help you turn difficult experiences into the foundation for your next chapter.

Listen to the full episode here: 

https://kite.link/jamesashford

What It Really Takes to Build a Scalable Business - Carmel Jane19 sept. 202600:10:21

Originally aired: April 2025

Episode Number: 229

The toughest moments in life can force you to question everything and create a completely new path. What matters is how you choose to respond and what you build from the experience.

In this episode highlight of North Star Conversations with Will Polston, entrepreneur and professional photographer Carmel Jane shares how overcoming major personal challenges forced her to rethink her business, embrace support, and build something that could grow beyond her own time and effort. Discover how resilience, surrounding yourself with the right people, and learning to delegate can transform a self-employed career into a scalable business built for long-term growth.

Listen to the full episode here: 

https://kite.link/carmeljane

Second Time Round: Why He Walked Away From a Thriving Coaching Business, The Danger of Chasing What the Market Wants, & Rebuilding a Life Around Courage Over Confidence - Matt Essam | EP27817 sept. 202601:04:29

Episode Notes

In this episode, I welcome back Matt Essam, a business strategist who works with award-winning creative studios, for his second appearance on the show. We talk about the last 16 months since his first episode - including the moment he realized he'd built a product chasing what the market wanted rather than what actually energized him, the "energy of obligation" that told him something had to change, and the sabbatical that followed. Matt shares what he's learned about courage versus confidence, why he believes business is the ultimate spiritual endeavor, and the radical (and surprisingly effective) advice he gives stressed-out clients: take a holiday.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction: welcome back
00:22 - Where they've recorded across the world
01:16 - What's changed in the last 16 months
01:43 - The tension between coaching energy and market demand
02:40 - The "energy of obligation" and realizing something had to change
03:19 - Zooming out and realizing it's bigger than a client issue
04:09 - Why he pursued the lead gen challenge despite knowing better
05:32 - Blue ocean vs. red ocean, and defining his "creative" niche
06:47 - Realizing the strategy didn't scale to a mass market
09:03 - The lesson: riches are in the niches
09:44 - What the experience did for his identity
11:10 - The mountain moment: sitting on a snowboard and feeling the incongruence
12:33 - A friend's sudden death and the Steve Jobs mirror question
14:09 - The two-doors analogy: letting go of the old identity
15:18 - Significant emotional events as a loss of identity
15:45 - Creating, not finding, your North Star
16:16 - Letting go of "good" to pursue "excellent"
17:28 - The difference between a sabbatical and procrastination
18:10 - Listening to the body before burnout hits
18:35 - Where the concept of "courage over confidence" was born
19:29 - Why confidence can't exist without courage
20:34 - Setting - or not setting - an end date for the sabbatical
21:15 - Designing his ideal next chapter: five clients, two days a week
22:32 - What he's done differently on sabbatical
23:13 - Rediscovering connection to people and nature
24:16 - The value of unstructured time and a "clear horizon"
24:54 - The default diary lesson from years ago
26:05 - Will's own story about a summer with no responsibilities
28:05 - Slowing down: the difference between rushing and strolling through London
28:44 - Planning in campaigns instead of multi-year plans
29:48 - Staying laser-focused on one goal at a time
31:06 - Setting goals in stone, methods in sand
32:18 - Defining his life mission: helping people live up to their potential
34:17 - How unlocking business potential unlocks life potential
34:47 - "You are the business" - why the person changes everything
35:52 - Why business tests every area of life
36:39 - What ultra-successful people actually want once they've "made it"
37:07 - Leaving things and people better than you found them
37:59 - Advice for people who can't afford to take a sabbatical
38:37 - The client who took a holiday during a crisis - and it worked
39:45 - Giving your best vs. giving your all
40:48 - Distinguishing intentional change from self-sabotage
41:39 - The gym experience that wrecked his nervous system
44:35 - Head, heart, and gut alignment
45:49 - The three things to start being more courageous
46:13 - Forward-projecting three, five, ten years ahead
47:14 - Realizing he didn't want the life of the people ahead of him
48:51 - Tim Ferriss's fear-setting exercise, explained
51:03 - Using micro actions to build courage: the talking-to-strangers experiment
52:31 - The "talk forever drill" for building conversational confidence
55:19 - Breaking fear down into the smallest possible next step
59:24 - How to connect with Matt
1:00:53 - Being the "bullshit man" of LinkedIn
1:01:02 - Final reflection: the question he wishes people asked him
1:01:55 - Closing remarks

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Connect with Matt on LinkedIn: search "Matt Essam" (please confirm exact spelling and handle)

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

What Makes Boxing Such a Powerful Tool for Personal Growth - Billy Long14 sept. 202600:10:44

Originally aired: March 2025

Episode Number: 228

Boxing can build far more than physical strength. It can teach discipline, confidence, respect, and the character to face challenges head-on.

In this episode highlight of North Star Conversations with Will Polston, former professional boxer, boxing coach, and founder of the Box2Burn gym Billy Long shares how boxing became a powerful vehicle for personal growth, family values, and community impact. Discover how one passion evolved into a mission to help young people develop confidence and discipline, while creating an environment where camaraderie, resilience, and self-respect can shape lives both inside and outside the ring.

Listen to the full episode here: 

https://kite.link/billylong

How to Build a Business That Gives You Freedom - Toby Burns12 sept. 202600:09:56

Originally aired: March 2025

Episode Number: 227

Sometimes the biggest wake-up call is realising that your income depends entirely on you. True freedom comes from building something that can grow without you being there every step of the way.

In this episode highlight of North Star Conversations with Will Polston, children's entertainer turned business mogul Toby Burns dives into the moment a broken wrist forced him to rethink his career, his relationship with money, and what he really wanted from life. Discover how moving beyond trading time for income, investing wisely, and creating more flexibility can help you build a business that supports not just financial success, but freedom, family, and meaningful experiences.

Listen to the full episode here:

https://kite.link/tobyburns

Ditching the Retirement Cliff: Why "Financial Independence" Isn't the Finish Line, The Model Airplane Text That Changed His Career, & The Kindness Project That Raised £62,000 for Charity - Chris Daems | EP27710 sept. 202601:02:01

Episode Notes

In this episode, I sit down with Chris Daems, a chartered financial planner and author of "What Happens Next: Ditching the Retirement Cliff for a Life Well Lived." We talk about the client story that changed how he views retirement forever - a man who quit his job the moment he learned he had "enough," only to text two days later asking if he needed to get a life. Chris shares his framework for figuring out what a life well lived actually looks like, practical advice on savings, pensions, and business owner tax strategies, and the origin of his Kindness Project - a podcast he started with his teenage daughter that grew into a bestselling book and raised £62,000 for charity.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction
00:28 - Comparing his book to Will's, and their shared philosophy
01:20 - The story of Mike: "you need to tell me I've got enough"
02:47 - Mike quits immediately after hearing the good news
03:29 - The model airplane text: "Do I need to get a life?"
04:33 - Realizing financial independence is only one part of a life well lived
05:27 - How Chris got into financial planning by accident
07:13 - What comes first: goals or money?
07:58 - The mistake most people make: picking an arbitrary number
09:14 - The Vonnegut and Heller story: "I know how much is enough"
10:00 - Defining financial independence
11:38 - The most common mistake: not thinking with your heart
13:12 - The Greek philosophers on wellbeing
14:19 - Why "retire" should mean "re-energize"
18:11 - The client who spent 30 years "climbing the wrong ladder"
19:20 - The concept of a North Star
19:57 - The question: "What would you do if you had all the money?"
20:36 - Watching his dad's relationship with money growing up
22:20 - The one piece of advice: just save 10%
23:03 - Making money young, and the "why save when I can earn more" trap
24:21 - Paying your future self first
24:46 - The accelerating savings technique
25:47 - The Automatic Millionaire and building habits that stick
28:21 - Saving for the kids without removing their motivation
29:39 - Using pensions to legitimately mitigate tax as a business owner
32:01 - Getting clear on "enough" as a second key habit
33:16 - Calculating your personal net worth
34:17 - Why your business, not your house, is probably your biggest asset
35:07 - Money as a tool, not a goal
36:16 - The difference between a financial planner and a financial advisor
37:55 - Direction over speed
38:27 - Design Your Life and the "wild card" question
39:37 - Incremental change and experimenting your way forward
40:06 - The ultimate success formula, and Chris's NEXT framework
41:10 - "Everybody's got a plan until they get hit in the face"
41:56 - His podcast "What Happens Next" and its growth
42:17 - What does kindness mean to him?
42:45 - The homeless man encounter that started it all
44:00 - Starting a podcast with his daughter Charlotte
44:56 - The blind app developer who built "Be My Eyes"
47:06 - Hitting rock bottom in 2019 and turning to a cathedral
48:32 - Finding a homeless man outside and getting him help
50:04 - Being resourceful with kindness, even without money
50:28 - The Kindness Calendar
51:03 - Bernadette Russell's marathon day acts of kindness
52:20 - Small, compounding acts of kindness
52:48 - Writing The Kindness Project book
53:16 - Starting with just 6 listeners a week
53:47 - Growing to a top 10 UK habits podcast on Spotify
54:37 - Why he chose to stop the podcast at its peak
55:24 - Donating £62,000 in book profits to charity
55:46 - Running the Brentwood Half Marathon and a charity boxing match
56:29 - How to connect with Chris
57:16 - Final reflection: the most important question to answer
58:09 - What you really want vs. what you think you can get
58:34 - The Five Whys technique explained
59:07 - Closing thoughts

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Check out Chris's website: https://www.whathappensnext.life
Chris's financial planning website: https://www.cervellofp.co.uk/

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

Why Your Relationship Feels Stuck And How to Reignite the Spark - Kelly Clements07 sept. 202600:08:13

Originally aired: March 2025

Episode Number: 226

Great relationships don't happen by accident. They need intention, play, and consistent effort to keep the connection alive.

In this episode highlight of North Star Conversations with Will Polston, marriage-centric business and relationship coach Kelly Clements shares the importance of play, appreciation, and intentional connection in creating a lasting partnership. Learn how shared experiences, positive reinforcement, healthy boundaries, and protecting time away from work can strengthen your relationship, maintain intimacy, and help both partners continue to grow together.

Listen to the full episode here: 

http://kite.link/kellyclements

How Addiction Hijacks Your Brain & The Way Out - Tiernan Dixon05 sept. 202600:09:44

Originally aired: March 2025

Episode Number: 225

The path to becoming who you want to be rarely follows a straight line. Sometimes, the experiences that challenge us most can become the catalyst for deeper self-awareness, personal growth, and a completely different way of living.

In this episode highlight of North Star Conversations with Will Polston, Founder of Superbeam Tiernan Dixon opens up about his journey through addiction, recovery, and discovering a deeper sense of spirituality. Explore how surrender, self-awareness, service, and reciprocity can transform the way you relate to yourself and others, and why shifting from a life centred around having more to one focused on being, giving, and connecting can create profound personal change.

Listen to the full episode here: 

https://kite.link/tiernandixon

Snowboard Brand Owner to Elite Coach: Why High Performers Don't Know Who They Are Without the Title! Trapped in the Transition, Losing Your Edge, Defined by What You've Done? Break the Identity Trap & Build Your Next Version - Perry Gladstone | EP27603 sept. 202601:14:45

Episode Notes

In this episode, I sit down with Perry Gladstone, a serial entrepreneur who built one of Canada's largest snowboard brands, became friends with Tony Hawk through skateboarding, launched a television network in Israel, competed as a national-record-holding free diver, and now coaches elite performers and business leaders through identity transitions. We talk about the belief that's carried him through every reinvention - "I will figure it out when I get there" - and what happens when that belief meets its limits: a paragliding accident that nearly killed him in front of his pregnant wife, a free diving blackout that ended his competitive career, and the collapse of his identity when a scandal ended his skateboarding business overnight. Perry shares his framework for navigating the "transition trap," why every major decision ultimately comes down to identity, and the powerful question he wishes more people asked themselves.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction
00:05 - Where in the world: Toronto
01:17 - Curiosity from a young age, and the school play story
03:22 - Being a "quick start," not a planner
04:07 - His foundational belief: "I will figure it out when I get there"
04:56 - The origin story: his parents' three different versions of the same event
07:50 - When has "I'll figure it out" not worked?
08:16 - The paragliding accident that nearly killed him
09:43 - Failing big, more than once
10:29 - Every decision eventually comes down to identity
13:13 - Building the muscle of survival through failure
13:52 - Teenage obsessions: skateboards and the surf culture ideal
16:23 - Becoming friends with Tony Hawk through hardware sales
18:51 - Waking up surrounded by skateboarding legends
19:43 - The transition into snowboarding
21:13 - Sneaking onto mountains before snowboarding was allowed
21:24 - Stacy Peralta's mentorship and life-changing advice
25:00 - Starting Limited Snowboards from nothing
25:51 - Selling the business, losing his marriage, and identity collapse
26:32 - The pro rider scandal that ended his skateboard career
28:45 - "So I guess you're out of the industry" - the comment that cut deep
30:42 - Does he believe in luck?
32:00 - Who are you when the thing that defines you is gone?
33:15 - Disruption and leveraging existing infrastructure
34:15 - Will's "mastery spiral" concept
36:32 - The trap of everyone around you still expecting the old identity
37:11 - The shift into music, guitar, and a record deal
38:02 - Making skateboard videos and shaping "reality" through editing
39:30 - Selling the snowboard company and starting a film company
41:21 - The Israel Global Television Network story
44:22 - An "embarrassment of riches" - doors opening everywhere
45:43 - North Star thinking and the value of the journey
46:24 - Wanting to know what's possible, and how far he can take something
47:01 - What is free diving?
47:54 - Competing in depth, time, and distance
48:15 - His national record: 6 minutes, 1 second
48:41 - The training accident that ended his free diving career
51:18 - Chasing flow state through extreme sports
53:20 - Where he finds flow state now, as a father
55:23 - The identity work he does with elite performers and leaders
58:35 - The real question leaders need to ask themselves
1:00:08 - The "transition trap" explained
1:02:47 - What comes first: knowing the next chapter, or knowing who you are?
1:03:17 - His book: Fast and Hot
1:03:49 - How to connect with Perry
1:04:17 - Who are you now?
1:05:09 - Now working with people who can change history
1:05:49 - Knowing when a risk has gone too far
1:08:00 - Who is he becoming over the next 3-5 years?
1:09:31 - Final reflection: the one question he wishes people asked
1:11:04 - Closing remarks

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Check out Perry's website: https://perrygladstone.com
Get Perry's book, "Fast and Hot: How to Open Hearts, Win Minds, and Create a Better Business and a Better Life"

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

How to Turn Setbacks Into Business Growth - John Holliday31 août 202600:09:52

Originally aired: February 2025

Episode Number: 224

Success doesn't always begin with a clear passion or a perfect plan. Sometimes it comes from being willing to learn, take opportunities, solve problems, and keep moving forward when the path becomes difficult.

In this episode highlight of North Star Conversations with Will Polston, award‑winning accountant‑entrepreneur and owner of the Pocknells Group John Holliday shares the unconventional journey that took him from wanting to become a professional footballer to building and leading a successful accountancy practice. Discover how embracing risk, developing a problem-solving mindset, and learning through difficult experiences can turn unexpected opportunities into lasting growth, and why continually challenging yourself may be the key to building a career and business that keeps evolving.

Listen to the full episode here:

https://kite.link/johnholliday

How To Master Financial Resilience & Delayed Gratification - Craig Hubert29 août 202600:11:46

Originally aired: February 2025

Episode Number: 223

Building long-term financial security often means making decisions that don't deliver an immediate reward. The choices we make with money today can shape how much freedom, stability, and opportunity we have years from now.

In this episode highlight of North Star Conversations with Will Polston, world and five-time British Hairdressing Champion Craig Hubert shares the importance of delayed gratification, strategic decision-making, and developing habits that allow wealth to compound over time. Discover why thinking beyond instant rewards, paying yourself first, and consistently investing even small amounts can create greater financial independence, while giving you the freedom to take risks and build the future you want.

Listen to the full episode here: 

https://kite.link/craighubert

Former GP & Multi-Business Owner: A Good Salary Is the Biggest Killer of Motivation! How to Wake Up, Build Wealth & Finally Live on Your Own Terms - Andrew Threadgold | EP 27527 août 202600:49:46
Episode Notese

In this episode, I sit down with Dr. Andrew Threadgold, a former GP turned entrepreneur who has built a portfolio of over 100 properties and now owns four businesses across healthcare, hospitality, and facilities management. We talk about growing up on a council estate near Manchester, the moment a well-intentioned favor for a grieving family triggered an 18-month GMC investigation that pushed him out of medicine, and the property deal that started with £50,000 borrowed from his father-in-law. Andrew shares his philosophy on personal growth over money, the real difference between mentors and "gurus," and why he believes most people never wake up to what they actually want out of life.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction
00:31 - Growing up on a council estate near Manchester
02:58 - Medicine as an escape from poverty, but ultimately limiting
07:46 - Was medicine ever about helping people, or just an escape route?
10:35 - The moment he decided he was done with medicine
10:46 - The cremation form favor that changed everything
13:10 - Referred to the GMC and 18 months of investigation
15:34 - Taking the warning, and vowing never to rely on medicine again
17:13 - Blind panic, and considering a hedge fund career
19:22 - His first property: borrowing £50,000 from his father-in-law
20:53 - Building a property portfolio and starting a podcast for access
21:08 - Leaving medicine and buying four businesses in six months
22:15 - Why none of his businesses are really about making money
23:26 - Personal growth as his real purpose, and avoiding "gold medal syndrome"
24:53 - What the next 5-10 years of growth look like for him
26:49 - Measuring impact vs. measuring meaning
29:24 - Twenty years of contribution before doing something for himself
30:22 - Why growth and contribution shouldn't be either/or
33:15 - Mentoring medical professionals into their next chapter
33:47 - Why medics are easy targets for unscrupulous "gurus"
36:11 - Mentorship as the best ROI he's ever had
37:38 - The real difference between a mentor and a guru
40:05 - Will's own Tony Robbins and Jim Rohn story
43:17 - How to evaluate any coach, mentor, or educator
44:55 - Advice for anyone stuck in a job they don't love
47:13 - How to connect with Andrew
47:33 - Final reflection: "Why did you leave it so long before you woke up?"

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Connect with Andrew on Instagram: @Andrew_threadgold
Connect with Andrew on LinkedIn: search "Andrew Threadgold"

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

How Self-Acceptance Makes You a Better Leader - Dr. Laura Gallaher24 août 202600:06:18

Originally aired: February 2025

Episode Number: 222

Real leadership begins when we stop deflecting responsibility and develop the self-awareness to look at our own contribution.

In this episode highlight of North Star Conversations with Will Polston, organizational psychologist, executive coach, and founder of Gallaher Edge Dr. Laura Gallaher explains how radical self-acceptance can reduce defensiveness, strengthen accountability, and create greater psychological safety within teams. Learn why taking responsibility doesn't mean taking blame, how understanding your own triggers can transform difficult conversations, and why leaders who are willing to look in the mirror can build stronger teams, deeper trust, and better performance.

Listen to the full episode here:

https://kite.link/drlauragallaher

Episode Highlight: Why Your First 60 Seconds Matter Most - Sam Horn22 août 202600:06:05

Originally aired: December 2024

Episode Number: 189

Capturing someone's attention is often the difference between being heard and being forgotten. In a world filled with distractions, your ability to communicate a clear and compelling message can determine whether people lean in or switch off.

In this episode highlight of North Star Conversations with Will Polston, renowned communication expert Sam Horn reveals a simple three-step approach for creating messages that spark curiosity and make people pay attention. Learn how using powerful questions, vivid language, and credible evidence can transform presentations, pitches, and marketing messages into conversations that engage your audience, communicate your value, and make your ideas impossible to ignore.

Listen to the full episode here: 

https://kite.link/samhorn

Law of Attraction Expert: There Is No Secret to Creating What You Want, There's a System! Learn the Real Framework Behind Lasting Success & Fulfilment - William Whitecloud | EP 27420 août 202601:19:49
Episode Notes

In this episode, I sit down with William Whitecloud, bestselling author of The Magician's Way, The Secrets of Natural Success, and The Last Shaman. We talk about the ten years he spent battling a mysterious illness that doctors couldn't diagnose, the chance encounter in a park that changed everything, and the discovery that "focus creates reality" - a principle he's spent over 30 years teaching to thousands of people. William breaks down the difference between desire and true focus, the concept of structural tension, and how to neutralize the psychological resistance that stops most people from creating the life they actually want.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction and William's background in the creative process
00:53 - Will's admiration for William's books, including The Last Shaman
01:32 - Going back: how it all started, over 30 years ago
01:43 - Being mysteriously sick for 10 years
02:32 - On his deathbed with no diagnosis
02:47 - The chance encounter with a stranger in the park
03:29 - The stranger's unconventional prescription: red meat, wine, and cigarettes
05:10 - Trying it and recovering almost instantly
06:34 - Realizing it wasn't the food or wine - it was his focus
07:07 - Ten years of resisting unwellness
08:01 - Discovering that "focus creates reality"
09:05 - Turning the discovery into his life's mission
10:04 - The accountant who revealed there were already "courses on that"
10:35 - Introducing his books: The Magician's Way, Secrets of Natural Success, and The Last Shaman
11:42 - A key quote from The Last Shaman on fear and the subconscious
12:36 - Why ten years of wanting to get well didn't work
13:14 - The critical difference between desire and focus
14:04 - Why "wanting money" often reflects scarcity, not abundance
17:01 - The "helper" personality type and approval-seeking
18:04 - The safari story: a charity director's existential crisis
20:13 - How to find your true desire versus escaping a problem
21:10 - The high achiever, driven by emptiness
21:49 - Tony Robbins' story about high achievers never feeling satisfied
22:44 - You can't solve problems - only transcend them
23:50 - The alchemist's principle of using the higher against the lower
24:35 - Why problems dissolve when your focus changes
25:31 - Teaching 60,000 people for free during the pandemic
26:16 - Will's own journey: meeting Pat Lyons and discovering the books
26:48 - Introducing the concept of structural tension
27:52 - Why tension isn't good or bad - it's creative
28:22 - The universe, wind, and biology as tension-seeking resolution
30:35 - Setting up tension systems that work in your favor
31:04 - How scientists and inventors use tension to create
33:23 - The Elon Musk and SpaceX example of impossible demands
34:42 - Vivaldi and holding creative tension in composition
36:03 - True end results vs. problem-solving desires
36:37 - Being honest about where you are right now
37:05 - Choosing where you want to be over where you are
38:41 - Will's elastic band analogy and the danger of obsession
40:05 - What happens when the tension "snaps"
41:12 - Cutting down your vision as one way tension resolves
42:44 - The two ways people give up: on the vision, or on reality
43:14 - Introducing psychological tension vs. creative tension
44:08 - How the ego undermines your progress
45:24 - The ego's insinuations: "you're not ready for this"
47:01 - How psychological tension escalates until you snap
49:00 - Learning to neutralize psychological tension
50:31 - "Know thyself" as the most pervasive principle across all traditions
52:29 - The skill of checking in with yourself
54:04 - Observing your problem separates you from it
55:16 - Why beliefs lose their power once you truly see them
56:06 - The Sufi concept: the dysfunctional personality as gateway to the soul
56:54 - Robert Scheinfeld and the concept of "cloud drilling"
58:09 - Defining the difference between perception and intuition
1:01:29 - Will's 4x4 driving analogy for intuition vs. perception
1:02:24 - The role of negative emotions in the creative process
1:03:12 - Anger as short-term powerlessness
1:04:20 - Fear, trust, and safety
1:04:53 - Depression as long-term powerlessness
1:05:11 - Frustration and the loss of control
1:05:40 - Negative emotions as pain and manipulation
1:06:52 - Why negative emotions play no role in true creation
1:07:54 - Robert Fritz and The Path of Least Resistance
1:09:09 - Wrapping up the central mechanism of creating
1:09:24 - Recommending William's books
1:10:18 - William's website: naturalsuccessacademy.com
1:10:46 - A free gift: the "Meet Your Greatness" video series
1:13:39 - Final reflection: what's the real secret to creating?
1:15:00 - There is no hack - it's an education and a system
1:16:24 - Closing remarks

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Check out William's website: https://naturalsuccessacademy.com
Get William's free "Meet Your Greatness" video series: email support@naturalsuccess.io and mention this show.

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

Episode Highlight: How to Create Your Own Path to Success - Matt Hall17 août 202600:04:20

Originally aired: December 2024

Episode Number: 188

Your starting point doesn't have to determine where you end up. Sometimes the biggest barrier to success isn't a lack of opportunity, but the belief that success is reserved for people who grew up surrounded by it.

In this episode highlight of North Star Conversations with Will Polston, founder of Success School Matt Hall shares how growing up without a family of successful entrepreneurs didn't stop him from building a successful business. Discover how seeking out new role models, consuming the right ideas, staying curious, and developing a willingness to figure things out can help you break beyond the limitations of your circumstances and create a path that was never modelled for you.

Listen to the full episode here:

https://kite.link/matthall

Episode Highlight: Why Most Entrepreneurs Never Achieve Real Freedom - Nick Bradley15 août 202600:06:45

Originally aired: December 2024

Episode Number: 187

Building a business that gives you more freedom doesn't happen by working harder. It comes from creating the right foundations, letting go of the need to control everything, and designing a business that can succeed beyond the founder.

In this episode highlight of North Star Conversations with Will Polston, Founder of High Value Business Group Nick Bradley reveals the practical steps to building a business that creates both financial independence and operational freedom. Discover why every entrepreneur must choose between a lifestyle business and a growth business, how to overcome the mindset that keeps founders trapped in the day-to-day, and why developing the right people, systems, and structure is essential for scaling a business that works for you, not because of you.

Listen to the full episode here:

https://kite.link/nickbradley

Trade Business Mentor: The Hiring Mistake That Almost Destroyed His Growth! How to Scale a Trades Business the Right Way - Brad Staines | EP 27313 août 202600:59:14

Episode Notes

In this episode, I sit down with Brad Staines, founder of a major commercial window cleaning company operating across London and Manchester, and host of the podcast "Working On It." We talk about his journey from teenage DJ to accidentally discovering window cleaning through a neighbor's flashy cars, the moment a bad accountant left him owing £93,000 in VAT, and the hard lessons learned scaling a team too fast. Brad shares how mastermind groups transformed his mindset, why he's drawn to endurance sports and cold water therapy, and his honest reflections on what it really takes to build inner, "quiet" confidence.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction
00:41 - Starting out DJing at 14
02:03 - Turning pro and nightclub residencies at 21
02:57 - Buying a BMW in cash at 21
03:32 - Watching his dad's affair unravel and losing respect for him
04:45 - Striking out on his own, away from his dad's DJ company
06:03 - Will's parallel story: resentment as fuel for independence
06:56 - Meeting his wife and losing two pregnancies
07:56 - Discovering window cleaning through a mysterious neighbor
09:07 - Building the window cleaning business around his son
10:08 - Growing into major commercial contracts
10:34 - The Manchester story: meeting Israel Moskovitz and 64 developments
11:52 - Staggering the takeover and building systems from scratch
12:31 - Self-taught growth before the days of YouTube
13:52 - Building loyal, long-term relationships with his team
14:27 - Hitting the VAT threshold
15:18 - The £93,000 VAT disaster
17:01 - His business coach's blunt advice: "get off the tools"
17:54 - Uncovering the accounting error and facing the debt
18:32 - Closing the company and starting fresh
19:29 - The value of good advisors vs. bad advice
20:41 - Thinking about exit strategy and business coaches
21:40 - "Sell it or keep it as an asset" - his coach's advice
22:38 - Why so many businesses have messy numbers
23:35 - The five people you surround yourself with
24:08 - Undervaluing mastermind groups until recently
24:53 - Feeling stuck despite reading books and listening to podcasts
25:47 - Joining a mastermind group on Rob Moore's advice
26:23 - The power of surrounding yourself with driven people
27:32 - The value of cross-industry mastermind insights
27:55 - Scaling the team to 40+ people
28:18 - The disastrous month he hired nine people too fast
29:43 - Ignoring his own hiring process - and paying for it
30:36 - Hire slow, fire fast, train well
31:12 - Marianne Page and the McDonald's "one right way" system
32:21 - Bringing structure and discipline into family and health
32:57 - How self-development first came into his life
33:38 - Building identity through fitness and structured habits
34:16 - Meeting an inspiring older triathlete mentor
35:31 - Age as no excuse: lessons from his Ironman mentor
35:57 - Comparison, inspiration, and social media
36:34 - Balancing Ironman training with business demands
37:28 - Filling your day with high-value activities
37:43 - Cold water therapy and ice baths
39:03 - Discovering ice baths through rugby recovery
39:53 - Running Wim Hof workshops with Emma
40:24 - Ten years of daily cold showers
41:08 - Doing something you don't want to do each morning
42:08 - The power of surrender and breathwork
43:37 - Finding mental clarity through discomfort
45:11 - Starting the podcast "Working On It"
46:44 - Turning overwhelming DMs into a podcast, on Rob Moore's advice
47:23 - Time management as priority management
49:14 - The 70/20/10 focus framework
49:33 - Falling into mentoring trades businesses
50:16 - Building a "trade club" community with Chris Archer
51:36 - Mentoring in exchange for equity
52:08 - Why it all happened organically, not by design
52:45 - How to connect with Brad
53:00 - Final reflection: what's the question you wish people asked?
53:36 - Outer confidence vs. inner, "quiet" confidence
54:32 - How to build real inner confidence
55:24 - Wanting what you have vs. wanting more
56:17 - Closing thoughts: audit where you're at, apply gratitude

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston

Connect with Brad on Instagram: @BradStaines10
Check out Brad's podcast "Working On It" on YouTube: https://www.youtube.com/channel/UC8Pm5AHdMuAfVteTXvZ15SA

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

Episode Highlight: How to Be More Present Without Chasing Perfection - Josh Connolly10 août 202600:07:33

Originally aired: December 2024

Episode Number: 186

Success isn't about achieving perfect balance. It's about understanding yourself, embracing your strengths, and finding a way to show up for the people who matter most in a way that feels authentic.

In this episode highlight of North Star Conversations with Will Polston, Resilience Coach and mental health advocate Josh Connolly shares some daily habits to help you stay grounded, and why there's no one-size-fits-all approach to living a meaningful life. Explore the importance of aligning your actions with your values, letting go of unrealistic expectations, building resilience through life's challenges, and creating deeper connections with your family by discovering what genuinely works for you.

Listen to the full episode here: 

https://kite.link/joshconnolly

Episode Highlight: How to Rewire Your Mind for Peace and Emotional Freedom - Vered Kogan08 août 202600:06:15

Originally aired: November 2024

Episode Number: 185

The way we respond to stress, conflict, and difficult emotions is often shaped by unconscious patterns we've carried for years. Lasting change begins when we learn to recognise those patterns and respond with awareness instead of reaction.

In this episode highlight of North Star Conversations with Will Polston, Founder and CEO of the Momentum Institute Vered Kogan shares practical techniques for regulating the nervous system, releasing emotional patterns, and leading yourself with greater awareness. Learn how approaches such as heart coherence, EFT tapping, and self-compassion can help you move beyond reactivity, strengthen emotional resilience, and create a positive ripple effect in every area of your life.

Listen to the full episode here:

https://kite.link/veredkogan

Pension Expert & Entrepreneur: Use Your Pension to Fund Your Business, Protect Your Wealth & Build Financial Freedom - James Hadley | EP 27206 août 202601:00:35
Episode Notes

In this episode, I sit down with James Hadley, a pensions and property investment expert who has completed over 4,000 property transactions using pension funds. We talk about his journey from accountancy to pensions to property, the nine-year ordeal of being investigated by the HMRC, FCA, and SFO after a business deal went wrong, and the life-altering discovery in his 40s that he's autistic and bipolar. James shares the mindset shifts, daily habits, and hard-won lessons that got him through the darkest period of his life, plus practical advice on how business owners can use pensions to build wealth and protect themselves from risk.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction and how James and Will first connected
00:53 - Where James's determination comes from
02:57 - Grit and lessons learned from playing rugby
03:27 - School life and almost becoming an Army officer
04:59 - Why he ultimately didn't join the Army
05:37 - Training as an accountant
06:51 - Early business exposure: washing cars and his dad's business
07:59 - Moving into pensions at a global life assurance company
09:39 - Combining property investing with pension tax advantages
10:56 - Why property appeals to entrepreneurs as an asset class
13:15 - Business owners' preference for hands-on investing
14:00 - Pension tax advantages for business owners, part one
15:17 - Reducing corporation tax and protection from creditors
16:45 - Personal guarantees vs. pension protection
17:14 - Carry-forward contributions and director pension schemes explained
19:15 - Into the property investment rollercoaster
20:19 - The Richard Branson advice that backfired
21:09 - The pension scheme product that went wrong
22:07 - Investigated by HMRC, FCA, SFO and more
23:09 - "Guilty until proven innocent" - the early morning raid
23:58 - Nine years under investigation, then the case dropped
24:37 - Getting out of bed each day amid the pressure
25:27 - The life audit: family, sleep, and alcohol
27:38 - Cutting out alcohol and fixing sleep hygiene
28:44 - Discovering he's autistic and bipolar
29:49 - Developing empathy for others through adversity
31:06 - The moment the case was finally dropped
32:34 - How James and Will first connected, through Emma Mills
34:41 - The impact of coaching and accountability
35:33 - Quantum leaps vs. marginal gains
36:52 - The power of environment and peer groups
38:55 - Managing reputation through the ordeal
40:04 - "What other people think of me is none of my business"
41:09 - Choosing radical candor over hiding the story
42:39 - Why business owners are more understanding of failure
43:39 - Getting the ADHD and autism diagnosis
45:24 - Understanding pathological demand avoidance
45:59 - The bipolar diagnosis
49:32 - Nature vs. pressure: is neurodivergence innate or triggered?
50:29 - Masking and "special interests" in autism
51:17 - Giving up alcohol and realizing the mask
52:08 - Neurodivergence as a gift or a curse
53:14 - His North Star now: pension-led business funding
55:17 - Why pension-led funding beats expensive business loans
56:33 - How to connect with James
56:52 - Final reflection: "Can you help?"

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston
Connect with James here: https://www.jameshadleypensions.com/

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

Episode Highlight: Why Success Comes from Staying Dynamic - Dawn McGruer03 août 202600:08:08

Originally aired: November 2024

Episode Number: 184

Building a successful business isn't about holding onto what's worked in the past. It's about staying adaptable, understanding what truly drives you, and creating a business that supports the life you want to live.

In this episode highlight of North Star Conversations with Will Polston, accomplished entrepreneur and digital marketing expert Dawn McGruer explores why the most sustainable success comes from designing your business around your values rather than society's definition of achievement. Discover how embracing change, trusting your instincts, and focusing on work that energises you can lead to greater fulfillment, stronger business growth, and a life built on freedom, flexibility, and purpose.

Listen to the full episode here: 

https://kite.link/dawnmcgruer

Episode Highlight: Why Most People Don't Truly Want to Heal - Steven Ray Ozanich01 août 202600:07:37

Originally aired: November 2024

Episode Number: 183

Many of us spend our lives trying to silence physical or emotional symptoms without ever addressing the deeper issues that may be causing them. But true healing often begins when we're willing to confront the emotions we've spent years avoiding.

In this episode highlight of North Star Conversations with Will Polston, mindbody health consultant and author Steven Ray Ozanich explores why unresolved emotions can manifest as physical symptoms and how the body often reflects what the mind struggles to process. Discover how facing difficult emotions, rather than simply managing symptoms, can open the door to lasting healing, greater self-awareness, and a more authentic way of living.

Listen to the full episode here:

https://kite.link/stevenrayozanich

Episode Highlight: Why Execution Matters More Than Strategy - Deri Llewellyn-Davies27 juil. 202600:09:11

Originally aired: November 2024

Episode Number: 182

The most effective business strategies aren't the most complicated—they're the clearest. When leaders simplify their focus and execute consistently, sustainable growth becomes far more achievable.

In this episode highlight of North Star Conversations with Will Polston, Precision Strategist and International Speaker Deri Llewellyn-Davies explores the thinking behind his Strategy on a Page framework. Learn why purpose-driven strategy, clear priorities, and disciplined execution are the keys to sustainable business growth, and how simplifying your approach can help leaders eliminate distractions, close performance gaps, and scale with greater confidence.

Listen to the full episode here: 

https://kite.link/derillewelyndavies

Episode Highlight: Why Financial Freedom Starts With Better Organization - Marcus de Maria25 juil. 202600:06:06

Originally aired: October 2024

Episode Number: 181

Financial freedom isn't just about earning more money—it's about learning how to manage what you already have. Small changes in the way you organise your finances can create opportunities that compound over time and lay the foundation for lasting wealth.

In this episode highlight of North Star Conversations with Will Polston, founder of Investment Mastery Marcus de Maria shares the simple money management principles that many people are never taught. Learn why separating your finances with purpose, building intentional spending habits, and adopting a long-term approach to money can help you take control of your finances and begin creating wealth that benefits both you and future generations.

Listen to the full episode here: 

https://kite.link/marcusdemaria

Lord Sugar's Advisor: Master the Art of PR, Storytelling & Business Growth - Andrew Bloch | EP 27123 juil. 202601:00:44

Episode Notes

In this episode, I sit down with Andrew Bloch, one of the UK's most respected PR and marketing services advisors, whose career spans launching Frank PR, advising Lord Sugar and The Apprentice for over two decades, and working with names like Stephen Bartlett, Peter Jones, and Anthony Joshua. We talk about his accidental start in PR, the infamous story of the Buckingham Palace complaint that nearly got his first agency fired, and how one idea from a work experience placement shaped his entire career. Andrew shares his philosophy on reputation, integrity, chasing "the deal" over the money, and why knowing what success looks like is the most important question in any business relationship.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters
00:00 - Introduction
00:02 - Guest welcome: Andrew Bloch
00:46 - Not knowing what PR was and the art teacher who sparked his path
03:00 - Landing at Lynne Franks and falling in love with the industry
04:16 - Parties, glamour, and enjoying the work then vs. now
06:42 - Direct vs indirect mentors and early career parallels
08:17 - The culture of Lynne Franks and the BT pager campaign begins
10:34 - The Prince Charles pager story and the front-page splash
12:23 - The Buckingham Palace complaint: "fire this agency"
14:43 - Why PR's speed and thrill beat advertising's slow burn
15:10 - Meritocracy, Absolutely Fabulous, and agency culture
17:27 - Giving young people opportunity and ownership
19:03 - The King's Trust, King Charles, and coming full circle
19:34 - Books, information consumption, and where inspiration comes from
21:49 - Will's uncle, The Art of the Deal, and the ripple effect of ideas
22:40 - How the relationship with Lord Sugar began
25:01 - The origins of The Apprentice UK and its educational value
27:25 - The show's cultural impact, longevity, and life without Lord Sugar
28:41 - Managing the highs and lows of viral PR wins
30:47 - Cutting through noise in the age of AI and content overload
33:28 - High-profile clients and the reality of working with them
34:41 - Reputation, integrity, and turning down work
36:29 - The problem with PR agencies that can't prove results
37:08 - Why PR needs a clear ROI - and isn't always the answer
39:37 - Founding Frank PR: honesty as a brand value
40:09 - The law of reciprocity in business relationships
40:54 - Why he stepped back from agency life
43:19 - Building multiple pillars: advisory, M&A, Exited Founders
45:43 - Giving back: The King's Trust, charities, and helping young people
46:16 - Will's concept of a "North Star"
46:46 - Andrew's reflections on pride, legacy, and not having one defined North Star
49:10 - The "fun, fame, fortune" philosophy
49:31 - The golden thread: loving the deal, big or small
51:43 - One piece of PR advice every entrepreneur needs to hear
53:15 - How to connect with Andrew Bloch
54:26 - Final reflection: what does success really look like?
58:09 - Closing remarks

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Relevant Links For the Viewer and Citations
Website - https://www.willpolston.com
Instagram - https://instagram.com/willpolston
Facebook - https://www.facebook.com/willpolstonmih
LinkedIn - https://www.linkedin.com/in/willpolston/
Twitter / X - https://x.com/willpolston
TikTok - https://www.tiktok.com/@willpolston


Check out Andrew's website here: https://www.andrewbloch.co.uk/
Connect with Andrew on Instagram: @blochstagram

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

Episode Highlight: How to Master the Mindset Behind Lasting Success - Davinia Meades20 juil. 202600:08:23

Originally aired: October 2024

Episode Number: 177

Lasting health and personal transformation aren't built on quick fixes or perfect routines. They come from developing the right mindset, creating consistent habits, and reinforcing the beliefs that shape your daily actions.

In this episode highlight of North Star Conversations with Will Polston, coach and personal trainer Davinia Meades shares the timeless principles that have guided her work for over 25 years. Find out why self-belief, positive daily rituals, movement, balanced nutrition, and powerful affirmations remain the foundation for creating lasting change, regardless of where you are on your personal journey.

Listen to the full episode here:

https://kite.link/daviniameades

Episode Highlight: How to Reinvent Yourself at Any Stage of Life - Anthony Ogogo18 juil. 202600:05:55

Originally aired: September 2024

Episode Number: 176

When a lifelong dream comes to an unexpected end, it's easy to believe that the story is over. But sometimes the greatest opportunities for growth, purpose, and fulfillment emerge only after we've been forced to let go of the identity we've held onto for years.

In this episode highlight of North Star Conversations with Will Polston, former Olympian boxer and professional wrestler Anthony Ogogo shares his journey of rebuilding his life after seeing one dream come to an end and discovering a deeper sense of purpose through serving others. Learn how resilience, reinvention, and shifting the focus from personal achievement to helping others can unlock a level of happiness and fulfillment that success alone cannot provide.

Listen to the full episode here:

https://kite.link/anthonyogogo

Episode Highlight: How to Align Your Energy With Your Priorities - Scott Danner13 juil. 202600:03:24

Originally aired: September 2024

Episode Number: 175

Many of the habits, relationships, and practices that have the greatest impact on our lives are often the very things we stop prioritising. The challenge isn't always knowing what matters most—it's creating the space to reconnect with it.

In this episode highlight of North Star Conversations with Will Polston, Creator of the L.I.F.E. Model Scott Danner shares a powerful framework for gaining clarity, strengthening relationships, and aligning your actions with what truly matters. Discover how reflecting on the interconnected areas of your life—such as purpose, relationships, faith, impact, and energy—can help you identify what deserves your attention and create a more intentional path forward.

Listen to the full episode here: 

https://kite.link/scottdanner

Episode Highlight: How to Balance Career, Family, and Personal Fulfillment - Sophie MIlliken11 juil. 202600:04:22

Originally aired: September 2024

Episode Number: 174

Building a successful career and raising a family can often feel like competing priorities, especially when societal expectations, financial pressures, and personal ambitions all pull in different directions. But creating a life that aligns with who you truly are begins with giving yourself permission to define success on your own terms.

In this episode highlight of North Star Conversations with Will Polston, co-founder of City Ladies Networking and CEO of Moja Sophie Milliken shares her personal journey of navigating single motherhood while building a successful business. Discover why choosing the right support systems, asking for help, and staying true to your ambitions can create not only greater opportunities for yourself, but also a stronger foundation for those you care about most.

Listen to the full episode here:

https://kite.link/sophiemilliken

The Mindshaper: Change Your Thinking, Raise Your State & Design the Life You Actually Want - Terry Gormley | EP27009 juil. 202600:48:31

Episode Notes

In this episode, I sit down with Terry Gormley to explore his remarkable journey from South Yorkshire coal miner to accomplished business owner and coach. We dive into powerful strategies for transforming limiting beliefs, building balanced thinking, and taking practical action to design and live your ideal life. Discover how mindset, planning, and daily habits can help bridge the gap between knowing and doing—empowering you to create lasting success in business and beyond.

Don't miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. 💡 https://willpolston.com/book-a-call/

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Video Chapters

00:00 - Introduction
00:06 - Origins: Upbringing in a Mining Village
01:06 - Early Career as a Coal Miner and Realizing the Need for Change
01:54 - Transitioning to Fire Service and Upskilling
02:41 - The Leap from Employment to Entrepreneurship
03:42 - Communication Challenges and the Role of NLP
04:16 - Discovering NLP and Transforming Mindset
05:05 - Human Behavior, Success Modeling, and Coaching Career
06:04 - Supporting Professional Athletes and Entrepreneurs
07:29 - Incongruence: The Gap Between Knowing and Doing
08:08 - Internal Blockages and Building New Habits
09:19 - Introducing the Balanced Thinking Framework
10:13 - Managing Negative Thoughts and Building Positive Habits
11:54 - The Power of State and Mindset in Entrepreneurship
13:41 - Creating Mental Frameworks for Daily Success
14:09 - Practical Exercises to Shift Thought Patterns
15:22 - The Importance of Language and Self-Talk
16:14 - Using Physiology to Boost Confidence and Well-Being
17:03 - Mindshaper Academy and Developing Balanced Thinking
17:23 - The Challenge of Time Management and Planning
18:12 - The Ideal Week Exercise for Awareness and Discipline
19:46 - Proactive Versus Reactive Planning for Business Owners
21:03 - The Science of Habit Change and Routine Creation
22:45 - Applying Mindset to Achieve Tangible Business Results
23:12 - Overcoming Limiting Beliefs Through Action
25:00 - Taking on Fears, Challenges, and Public Speaking
26:32 - The Ripple Effect of Personal Growth
28:16 - Raising Capital and Breaking Self-Imposed Limits
29:23 - Business Acquisitions: Lessons and Challenges
30:39 - Living Life by Design and Values-Based Decision Making
32:28 - The Life-Changing Power of Thinking Time
34:03 - Designing Your Ideal Lifestyle Now, Not Later
36:46 - Creating Your Own Framework for Freedom
38:01 - The Importance of Asking Possibility Questions
39:27 - Impact and Mission: Making a Difference in Others' Lives
40:05 - How to Calculate and Achieve Your Ideal Lifestyle
41:08 - Where to Find Out More About Terry Gormley
42:13 - The Most Important Questions to Ask Yourself
44:00 - The STIEA Framework: Thoughts, Emotions, Actions, Results
45:27 - Closing Thoughts and Takeaways

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Relevant Links For the Viewer and Citations

Website - https://www.willpolston.com

Instagram - https://instagram.com/willpolston

Facebook - https://www.facebook.com/willpolstonmih

LinkedIn - https://www.linkedin.com/in/willpolston/

Twitter / X - https://x.com/willpolston

TikTok - https://www.tiktok.com/@willpolston

Check out Terry's website by clicking here: http://terrygormley.com/

About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Let's embark on this journey together!

Episode Highlight: How to Optimize Your Life by Connecting the Dots - Sal Jefferies06 juil. 202600:02:11

Originally aired: September 2024

Episode Number: 173

Many of us approach personal growth by separating the mind, body, and emotions into different disciplines. But what if the real breakthrough comes from understanding that they were never separate to begin with?

In this episode highlight of North Star Conversations with Will Polston, Coherent Leadership Coach Sal Jefferies explores one of the most overlooked principles across philosophy, yoga, and psychotherapy: the interconnected nature of human experience. Find out why true transformation happens when we stop treating our thoughts, emotions, physical health, and behaviours as isolated systems and begin to see how each influences the other in creating lasting change and peak performance.

Listen to the full episode here: 

https://kite.link/saljefferies

Episode Highlight: How 10 Simple Disciplines Can Transform Your Life - Rob Dube04 juil. 202600:03:00

Originally aired: September 2024

Episode Number: 172

Success and fulfillment are rarely the result of working harder alone. They come from building the right habits, protecting your most valuable resource, and creating the space needed to think, decide, and live with greater intention.

In this episode highlight of North Star Conversations with Will Polston, mindful leadership teacher, speaker, author, and entrepreneur Rob Dube reveals the ten disciplines that transformed his approach to life and business. From long-term thinking and taking regular time off to mastering focus, setting boundaries, and embracing humility, discover the practical framework designed to help high achievers reclaim their time, gain clarity, and create success with greater peace and purpose.

Listen to the full episode here: 

https://kite.link/robdube

Episode Highlight: How Flow State Becomes a Superpower - Jason Campbell29 juin 202600:05:02

Originally aired: September 2024

Episode Number: 171

Life-changing breakthroughs and peak performance often come not from doing more, but from creating space for clarity, stillness, and deeper thinking. For entrepreneurs and high achievers, learning when to pause can become one of the most powerful advantages of all.

In this episode highlight of North Star Conversations with Will Polston, multifaceted entrepreneur and wellness expert Jason Campbell explores why mental resets are essential for creativity, intuition, and sustained success. Discover how stepping away from constant mental noise can unlock flow states, spark original ideas, and help entrepreneurs tap into their highest level of creative expression.

Listen to the full episode here:

https://kite.link/jasoncampbell

Episode Highlight: Why Adding Value Always Comes Back to You - Neil Harvey27 juin 202600:04:20

Originally aired: August 2024

Episode Number: 170

Some of life's biggest opportunities arrive unexpectedly, often through small acts of generosity and genuine human connection rather than carefully crafted plans or the pursuit of personal gain.

In this episode highlight of North Star Conversations with Will Polston, former member of the Royal Navy turned successful entrepreneur and inventor Neil Harvey shares the power of adding value to others without expecting anything in return. Learn how generosity, service, and making people feel better about themselves can create opportunities that no amount of planning could predict. 

Listen to the full episode here:

https://kite.link/neilharvey

Episode Highlight: How Childhood Experiences Influence Your Adult Life - Ken Wells22 juin 202600:05:32

Originally aired: August 2024

Episode Number: 168

Many of the behaviours we struggle with in adulthood are often treated as isolated problems, yet their roots may lie much deeper than we realise.

In this episode highlight of North Star Conversations with Will Polston, therapist, healer, and author specializing in addiction Ken Wells explores how unmet emotional needs and early life experiences can shape patterns of addiction, achievement, and the search for validation. Discover why lasting change requires more than addressing symptoms, and how understanding the underlying wounds that drive our behaviours can open the door to greater healing, self-awareness, and personal growth.

Listen to the full episode here:

https://kite.link/kenwells

Episode Highlight: Why Connection Matters More Than Content - Joel Weldon20 juin 202600:08:22

Originally aired: August 2024

Episode Number: 167

Many people focus on what they want to say when communicating, but the most effective speakers focus on what their audience needs to hear.

In this episode highlight of North Star Conversations with Will Polston, creator of the ultimate speaking system Joel Weldon explores a simple framework for creating messages that truly connect. Learn how understanding your audience's needs, addressing their concerns, and recognising their existing strengths can make your communication more relevant, memorable, and impactful. 

Listen to the full episode here:

https://kite.link/joelweldon

Episode Highlight: How to Unlock Growth Through Courage - Martha McSally15 juin 202600:04:15

Originally aired: May 2024

Episode Number: 164

Fear often appears at the exact moment we're about to step into something bigger, whether it's a difficult conversation, a major decision, or an opportunity that pushes us beyond our comfort zone.

In this episode highlight of North Star Conversations with Will Polston, America's first female fighter squadron commander Martha McSally reveals why courage is not the absence of fear, but the decision to act despite it. Discover how embracing discomfort, trusting your preparation, and choosing action over hesitation can help you expand your capabilities, build confidence, and achieve things you once thought were beyond your reach.

Listen to the full episode here:

https://kite.link/marthamcsally

Episode Highlight: Why Self-Awareness Is the Foundation of Resilience - Daniel Costa Gil13 juin 202600:04:32

Originally aired: May 2024

Episode Number: 163

Everyone faces setbacks, disappointments, and moments that test their resilience, but the way we respond to those challenges often determines the direction of our lives.

In this episode highlight of North Star Conversations with Will Polston, Resilience Specialist, Speaker, and Coach Daniel Costa Gil shares three powerful practices that can help build greater resilience. Learn why asking better questions, embracing personal responsibility, and leaning on the right support system can transform life's toughest moments into opportunities for growth.

Listen to the full episode here:

https://kite.link/danielcosta

Episode Highlight: How Your Environment Shapes Your Performance Every Day - Freddie Pullen08 juin 202600:03:12

Originally aired: May 2024

Episode Number: 162

Success is often attributed to strategy, hard work, and talent, but the environments we create and the people we surround ourselves with can have an equally powerful impact on our growth.

In this episode highlight of North Star Conversations with Will Polston, Founder of Recognized Freddie Pullen explores how our physical spaces and personal relationships subtly shape our habits, mindset, and performance. Discover why creating the right environment may be one of the most overlooked drivers of personal and professional success.

Listen to the full episode here:

https://kite.link/freddiepullen

Episode Highlight: Why Society Needs a New Approach to Problem Solving - Marcus Kirsch06 juin 202600:01:56

Originally aired: April 2024

Episode Number: 160

Many of the biggest challenges facing businesses, governments, and society today cannot be solved with the same thinking that created them. Yet many organisations continue to rely on outdated systems and linear approaches that struggle to keep pace with an increasingly complex world.

In this episode highlight of North Star Conversations with Will Polston, Founder and Author of The Wicked Company Marcus Kirsch explores the concept of wicked problems and why traditional models of problem-solving are no longer enough. Discover why embracing uncertainty, adopting iterative approaches, and rethinking how we tackle complex challenges may be essential for creating meaningful progress on issues ranging from organisational change to global challenges like climate change.

Listen to the full episode here:

https://kite.link/marcuskirsch

Episode Highlight: Why Taking Action Beats Waiting for the Perfect Plan - Lisa Shepherd & Saskia Roskam01 juin 202600:03:45

Originally aired: April 2024

Episode Number: 158

Many aspiring entrepreneurs know what they want to build, but self-doubt, uncertainty, and limited resources often stand in the way of taking the next step.

In this episode highlight of North Star Conversations with Will Polston, co-founders of The Biskery Lisa Shepherd and Saskia Roskam share the realities of starting and scaling a business from the ground up. Learn about the power of "sweat equity," the importance of trusting your vision before the evidence fully arrives, and why consistent action can create the clarity needed to turn a small idea into a thriving business.

Listen to the full episode here:

https://kite.link/lisaandsaskia

Episode Highlight: Why What You See in Others May Reflect Yourself - Patrick Kilcarr30 mai 202600:02:43

Originally aired: March 2024

Episode Number: 157

Emotional intelligence isn't just about understanding yourself. It's about recognising where your perceptions end and genuine connection begins.

In this episode highlight of North Star Conversations with Will Polston, writer, therapist, and Director of Georgetown University's Center for Personal Development Patrick Kilcarr explores the fine line between empathy and projection, and how our own emotions, beliefs, and experiences can shape the way we interpret others. Discover how deeper awareness, presence, and emotional attunement can transform the way we relate to both ourselves and the people around us.

Listen to the full episode here:

https://kite.link/patrickkilcarr

Episode Highlight: How to Break Through the Mental Blocks Stopping Your Growth - Dr. Barbara Morris Jensen25 mai 202600:06:04

Originally aired: March 2024

Episode Number: 156

The biggest obstacles in life are often not the goals themselves, but the hidden emotional patterns formed long before we even understood them.

In this episode highlight of North Star Conversations with Will Polston, Psychologist, Hypnotherapist, and Coach at Hey Dr. MJ Dr. Barbara Morris Jensen delves into how unresolved childhood experiences can shape the beliefs, fears, and limitations that hold people back later in life. Find out how revisiting the deeper roots of emotional pain, reframing past experiences through adult awareness, and reconnecting with neglected parts of yourself can create profound healing, clarity, and personal growth.

Listen to the full episode here:

https://kite.link/drbarbarajensen

Episode Highlight: How to Build a Positive Workplace Culture That Lasts - Aoife O'Brien23 mai 202600:03:16

Originally aired: March 2024

Episode Number: 155

Workplace culture is rarely shaped by one big moment—it's built through the everyday behaviours, conversations, and values people experience over time.

In this episode highlight of North Star Conversations with Will Polston, founder of Happier at Work Aoife O'Brien shares how unhealthy work environments develop, why many leaders fail to recognise the warning signs early enough, and what both business owners and employees can do to create positive change. Learn why recognising the problem is often the first and most important step toward creating an environment where people can genuinely thrive.

Listen to the full episode here:

https://kite.link/aoifeobrien

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