Nonstop Nonprofit – Détails, épisodes et analyse

Here at Funraise, we've long known that if only nonprofits were able to harness the power of data, they’d have the world changed in no time at all. In fact, nonprofits that embrace data tools like Funraise’s Fundraising Intelligence raise 7x more online annually and grow recurring revenue 1.5x faster on average.

Companies like VeraData are taking those results and multiplying them with Donor Science insights that result in even more funds raised and impact created. Today’s guest, Michael Peterman, is the Founder and CEO of VeraData: The Donor Science Company, a nonprofit fundraising consultancy turning insights into impact.

Listen in to hear Michael break down complex concepts like Donor Science and Predictive Analytics, give us a peek into the future of data-based fundraising, and send us off with ways any nonprofit can get started delivering results with data science today.

And for more VeraData + Funraise collaboration, check out VeraData’s webinar featuring Funraise CEO Justin Wheeler: Breaking Free From Tradition: How to Modernize Nonprofit Growth takes the concepts introduced here and takes them to the next level.

What makes a leader visionary? How is visionary-ness developed and what does it look like in practice?

While the concept behind these questions seems nebulous, we’re talking today with someone who has concrete answers based on interactions with dozens of modern visionaries. Taylor Jones, Founder and CEO of Whiteboard.is, has stunningly simple advice on how anyone can develop their capacity for visionary leadership through practice and intentionality.

Whiteboard is a creative agency helping visionaries build a brighter future, in many cases through harnessing the internet for good—an intrinsically for-good concept. The formula they’ve perfected over a decade has resulted in a ripple of positivity turning into a wave of change.

Listen in to hear stories of visionary leaders, cautionary tales of ripple effects gone wrong, and the surprising books that have inspired leaders like Taylor and Justin.

Are you a visionary leader in the for-good space who wants to connect with your visionary peers? Apply to join Camp Redwood, a curated gathering for social impact founders and CEOs to focus on long-term thinking, innovation, and enduring growth.

Want more advice from Taylor? Peruse Whiteboard's book, Agency. 

Additional book mentioned, An Awesome Book.

Let's start with a phrase that we don’t say often enough: “Get that money, honey!”

Today’s guest, nonprofit leadership coach and major gifts consultant, Rhea Wong, comes to the charitable sector with experience as a recipient of nonprofit services, a green-but-hustling ED, a self-taught fundraising expert, and a charitable board whisperer.

And as we’ve established, the title of Rhea’s book Get That Money, Honey! The No-Bullsh*t Guide to Raising More Money for Your Nonprofit isn’t just fun to say, it’s full of actionable strategies and learn-from-my-mistakes moments—and Rhea is here to dig through it with us.

Prepare to be entertained and educated in this episode! Rhea and David discuss mindset versus skillset, untelling unhelpful stories, turning the ask into the win, and manifesting Big Donor Energy.

It’s that time of year—the time that we’re all focused on new beginnings and upcoming trends, brimming with hope that there’s some groundbreaking tactic, tool, or trick on the horizon. (Unless you’re listening to this in August, of course.)

Nicole Nidea, Program Director at SODA, has lots to say about a trend that’s been sweeping 2023 and is poised to change the face of fundraising in 2024: What Nicole calls “findability”. We’re talking AI-assisted search experiences, long-game scaling strategies, social mixing tactics that target specific audiences, and more.

For example, using specialized SEO has made Nicole a champion of integrating awareness as a goal into every aspect of fundraising—and increasing that awareness, or “findability” allows SODA staff to focus their energy on the things that matter.

While Nicole brings to life a wonderland of awareness, that’s not all she shines a light on—listen in to hear all about SODA’s scale and scope, partnerships and peer-to-peer, and findability as a fundraising need.

When Jon DeLange agreed to come on the Nonstop Nonprofit podcast, we planned a conversational angle to keep the discussion from spinning out—if you know podcasters, you know staying on topic can be tough!

Jon’s topic was "12 Rules for Fundraising: an antidote to tactical overwhelm during the EOY fundraising season”. As a longtime fundraising consultant and Summit Ministries’ Direct Mail and Digital Fundraising Manager (not to mention one of 2023’s top 25 Fundraising Experts in America), Jon relies on these rules to help fundraisers stay the course when it all gets to be Too Much.

So is it “12 Rules” or “One Weird Secret”? As we dug into Jon’s guidelines, we discovered that everything he shared with us pointed back to an illuminating, universal truth.

And that’s as close as we get to clickbait, friends. Listen in to discover what Jon and I uncovered.

It’s a safe bet that when nonprofiteers talk about their work, the word “passion” will come up pretty quickly. But does passion alone drive impact? Julie Ordoñez says character matters more than passion when it comes to fundraising.

From directing philanthropy and being a Major Gift Officer at organizations like New Story, Lift, and United Way of Greater Los Angeles to coaching leaders in raising game-changing gifts, Julie has a unique perspective for growing any organization’s impact—and that perspective hinges on courage.

Julie even leads an intimate program called Courage Lab designed to help fundraisers make bold asks of individual donors. So get ready, because listeners, today you’re going to get the best of the best advice on how to infuse your asks with character and courage for results that go far beyond the ordinary.

It’s a universal truth that people love to feel special. We all want to feel like we’re an indispensable part of something. It’s also true that each and every one of us has limitations on our time, money, and attention.

So with these realities coexisting, how can nonprofits interact with supporters on a personal level while not draining them of resources? Katelyn Baughan, nonprofit email marketing expert and consultant to Trevor Project, UNHCR, and Amnesty International, has more than a few tactics to share with Nonstop Nonprofit listeners.

As nonprofit fundraisers, you and I are used to feeling pressure to perform. It’s not uncommon for us to be told that without donations—literally our job, btw—our world will be a darker, sharper place. Katelyn’s antidote emphasizes speaking up during quieter moments, making magic happen in the harsh light of a screen, and elevating everyone’s experience through innovation.

So whether you’re in the thick of your busiest time of year or you’re a year-in-advance planner, Katelyn’s advice in this episode will help you use email to scale impact, retain donors, and align your communications—all while reminding you that you, too, are essential to our brighter tomorrow.

Talk about a jam-packed podcast episode—this conversation with Cameron Bartlett has it all: anecdotes, examples, trends, cautionary tales, solutions, trends, strategies… and did we mention cutting-edge trends from the trenches?

That’s right; as we talked, Cameron had a story and a trend that related to each and every topic we brought up. And it’s no surprise… Cameron’s a fast-moving, trend-setting, high-growth fundraising consultant who’s worked with nonprofits like New Story, IJM, Compassion, Cure, and World Vision—and is now Stop Soldier Suicide's Vice President of Performance Marketing—reaching hundreds of millions of people and drive important global initiatives.

As a veteran fundraising consultant himself, Nonstop Nonprofit podcast host David Schwab was excited to talk with a realistic optimist who sees the same extraordinary potential in nonprofits that he does.

So, if you’re looking for a dense discussion that will stimulate your strategies and transfer trends for fruitful fundraising, or you like alliteration, listen in to this episode of Nonstop Nonprofit!

Let us ask you a question, fundraiser: When it comes to crunch time for your fundraising campaigns, do you feel intense pressure to find a poster child for your nonprofit, capture their iconic story, and optimize it to deliver maximum donations?

Look into our eyes, listener, and hear us when we say that’s a daunting task for anyone. It’s no wonder storytelling stresses nonprofits out!

But there is a way, and you’re about to hear the secret directly from one of the storytelling greats. Olga M. Woltman has the key to discovering, creating, and distributing stories that will compel connections and keep donors coming back time after time.

Spoiler alert: it doesn’t involve parading a poster child around, invading your clients’ privacy, or making something up.

Today, Olga and David Schwab, Funraise's Director of Growth Marketing have the scoop for you on how to ethically and empathetically uncover the captivating stories just beneath the surface, weave relevant impact stats and authentic conversations throughout, and choose the perfect moment to release them for incredible impact.

Today’s guest doesn’t just skim us across the surface of AI in the nonprofit sector; he’s taking us to the forefront of the future of fundraising.

David Norris is a leader at three organizations that are making big things for nonprofits so they can make big things happen: Bold Crow, Proofpact, and The Nonprofit Hive all use trending technology to benefit the nonprofitsphere.

As soon as we said “trending technology”, you knew AI was joining the chat, didn’t you? You were right; we can’t talk about cutting-edge tech today without it. …But what’s there to talk about that you haven’t heard? We all know there are AI tools for almost everything—if you know where to look and how to integrate them.

And that’s where David Norris comes in. David builds custom AI agents and applications that address nonprofits’ specific needs. Stuff like automations that reduce weeks of work to 10 minutes and conversational AI guides that accompany you through the digital universe. David’s also sharing info you need around AI’s ethical considerations, explaining autonomous AGI agents, and predicting which roles will be most affected by artificial intelligence.

This conversation is a must-listen if you’re looking for a deep dive into the potential that AI will bring to the nonprofit sector, who artificial intelligence is affecting the most, and technology trends to keep your eyes on.