Nonprofit411 Podcast – Détails, épisodes et analyse

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Nonprofit411 Podcast

Nonprofit411

Business & Entrepreneuriat

Fréquence : 1 épisode/121j. Total Éps: 55

The podcast for nonprofit professionals who love the mission and are still figuring out the rest.

You care about the mission. You're also the one holding a dozen jobs at once, the fundraising, the board, the programs, the staffing, the wondering where next quarter's money comes from. This show is for you.

Every episode brings in people who've done the work, and the thinkers who shape it. Nonprofit leaders and specialists, plus voices from the wider world of leadership and purpose, who can tell you what really worked.

Real conversations, real help. What works, what doesn't, and what might be a good next try.

Listen on your commute or your lunch break, and leave with one thing you can use.

New episodes every week. Listen wherever you get your podcasts

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Données mises à jour le 25/10/2026

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https://nonprofit411.info/grantproposal
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https://www.linkedin.com/in/nonprofit411
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Nonprofit Branding: Roger Starkweather on How Your Team Is Showing Up

Saison 2 · Épisode 10

jeudi 22 octobre 2026 • Durée 33:03

Nonprofit Branding: Roger Starkweather on How Your Team Is Showing Up

Your brand isn't the logo. It's whether everyone around you tells the same story.

Roger Starkweather is co-founder and CEO of ANEWbrand, a Seattle-born agency whose motto is branding for the greater good. He got his start in sales, selling rubber stamps door to door, and has built businesses of his own ever since, including one in construction. He and his business partner, Steven Picanza, have worked together in the agency world for fifteen years, and both have worked with SCORE, a nonprofit that mentors people starting businesses.

Roger describes a project his team is working on right now that never leaves the building. The organization's own groups were arguing among themselves, so ANEWbrand came in with workshops and surveys to say what nobody inside could. Sarah connects it to the mergers she's seeing across the sector. When two people who each own a house get married, building a new one together is easier than moving into either.

If your staff, board, and supporters would each describe you a little differently, start here.

In this episode

Why Roger calls brand guidelines an operating system, and what happens when nobody feeds it
Marketing as the road brands drive down, and return on experience as a way to measure what dollars can't
The internal side of a brand, when staff and volunteers need the same clarity your donors do

A few ideas to apply at your nonprofit

Read the top section of your homepage. Does it say why you exist before it shows a single pretty picture?
Give branding and marketing its own pillar in your strategic plan, with a budget line that can stand up to it.
Put Roger's question on your next team agenda: how are we showing up today? Any hesitation is worth a conversation.

Resources Mentioned

Connect with Roger

ANEWbrand: https://www.anewbrand.co/
Email: roger@anewbrand.co

Connect with Sarah

Nonprofit411: https://nonprofit411.org
LinkedIn: https://linkedin.com/in/nonprofit411
The Generosity Roadmap, a free class: https://nonprofit411.org/generosity_map

Chapters

00:00 Introduction
02:03 The hobby question
03:09 Why nonprofits, and why now
05:49 Is branding a real investment?
06:15 Your brand is an operating system
07:34 What a clear brand does for fundraising
10:12 The road brands drive down
11:38 Return on experience
14:36 Competing on a world stage
16:02 Thinking like a retailer
17:45 The biggest challenge: the budget
19:16 Evolution or revolution
20:57 Do nonprofits invest enough?
22:49 Signs it's time
25:05 When the brand problem is internal
26:18 Mergers and the new house
28:00 How am I showing up today?
29:25 Where to find Roger

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LinkedIn for Fundraisers: Michelle Benson on Being Found By Funders

Saison 2 · Épisode 10

mardi 20 octobre 2026 • Durée 34:25

Michelle Benson spent 18 years chasing funders, then crossed to the other side of the desk and watched them go looking instead.

Michelle Benson is the founder of Culture of Philanthropy, online training that teaches fundraisers, CEOs, communications staff and consultants how to be found on LinkedIn by the people they want to reach. She was a fundraiser for 18 years and has spent about ten on the funding side. She joins Sarah to explain what changed when she stopped chasing high value funders and started building a way for them to find her.

She tells it from inside a trust fund. Two colleagues came in every morning to a flood of applications, most of which missed the criteria, and had to wade through the weak ones to reach the strong ones. So the fund closed its open application process. Those same two people were handed the giving criteria and, by her account, fifteen million pounds to place, and sent out to find charities themselves. The quality of the pipeline went up. So did the mood of the two people doing the work.

If your whole pipeline runs on cold outreach, this is the second string.

In this episode

Why funders are closing open applications and going out to look instead

The algorithm as a sniffer dog, and what your words and actions send it after

Why a post with plenty of likes can still be a post that failed

A few ideas to apply at your nonprofit

Write the goal down before you touch LinkedIn. Something as specific as four new corporate funders at around $20,000 in the next 12 months.

Describe your best supporter and your worst one, then write your profile for the best one. Your profile is what the algorithm reads.

Give every post one job, then judge it against that job. If the job was clicks to your site, likes are not the score.

Resources Mentioned

Connect with Michelle

Fundraising Goals: Jo McPartland on Selling the Why, Not the Item | Nonprofit411

Saison 2 · Épisode 7

vendredi 9 octobre 2026 • Durée 34:11

People don't say yes to the item. They say yes to the reason you're asking.

Jo McPartland is the fundraising coach at Dutch Mill Bulbs, a fundraising company founded in central Pennsylvania in 1960. She ran fundraisers as a teacher and as a volunteer leader before she moved to the other side of the table. Dutch Mill Bulbs works with hundreds of groups every season, and Jo coaches them through it, from Scout troops and churches to sports teams and animal rescues.

One group Jo works with has to travel for every field trip. They hit their goal every single year. The kids could say they're raising money for buses. Jo's point is that they aren't. "It's not gas, it's not transportation. That's the means to have that experience."

If your goal feels too big to say out loud, start by dividing it.

In this episode

Why so many groups start with "whatever we can make," and what changes when they pick a number
The one sentence every volunteer can say: what it's for, how much, and how to help
Celebrating halfway, and the pink ribbon tulips that support the National Breast Cancer Foundation

A few ideas to apply at your nonprofit

Divide your goal by the number of people asking. Six or seven sales each is a couple of neighbors and a coworker.
Name what the money makes possible, not what it pays for.
Give supporters two ways to help, in person and online, so a grandparent in another state can still say yes.

Resources Mentioned

Connect with Jo

Dutch Mill Bulbs: https://dutchmillbulbs.com
Fundraiser Goal Calculator: https://dutchmillbulbs.com/goal-calculator/
Pink Ribbon Tulips: https://dutchmillbulbs.com/product/o-pink-ribbon-tulips/

Donor Stewardship: Brad Ton on Why a Human Note Beats a Polished One

Saison 2 · Épisode 6

vendredi 2 octobre 2026 • Durée 29:50

The update your donors remember is rarely the polished one.

Brad Ton is a senior account executive at FundMiner. He studied sports marketing at Indiana University and sold tickets for the Chicago Bulls and the Indiana Pacers before a sales boot camp through TechPoint, an Indianapolis nonprofit, introduced him to fundraising through OneCause. After eight or nine years in fundraising technology, he moved to the donor relations side, where he works with community foundations and hospital foundations on what happens after the gift.

Sarah describes the email she suggests to the rural nonprofits she works with. Open a blank screen and write that you just saw Susie come in, over the moon, because they finished her porch. Brad's first reaction was that there's no ask in it. Send that out. Then he pointed out that before they hit record, Sarah had asked for his mailing address so she could mail him a handwritten note. "That's everything," he said.

If stewardship keeps waiting for a free afternoon, this conversation is about sending it anyway.

In this episode

Why donor relations gets treated as work that doesn't raise money, and why Brad says that couldn't be further from the truth
Sarah's porch email, and why the less fancy the update, the better
Ten handwritten notes or 500 newsletter emails, and what makes a touch point count

A few ideas to apply at your nonprofit

Count last week's new donors. Write each one a short note about one thing their gift touched, with no ask.
Keep a running bank of small stories as they happen, so impact updates and year-end reports never start from a blank page.
Put stewardship on the daily list, not the someday list. Brad keeps his short, works it in order, and crosses things off.

Resources Mentioned

Connect with Brad

FundMiner: https://www.fundminer.com/

Corporate Partnerships: Dan Drucker on Moving Past Sponsorships

Saison 2 · Épisode 5

vendredi 25 septembre 2026 • Durée 37:29

A sponsorship pays for one program. A partnership can change what your organization is able to do next year.

Dan Drucker spent more than 35 years in corporate B2B sales and marketing, the last twenty or so at Canon, running sales and marketing for the US. He retired at the start of 2024 and founded Philanthropy Fuel, where he helps nonprofits build corporate partnerships. He writes The Fuel Tank, a free weekly newsletter. He volunteers at an animal shelter, and he and his wife are birders.

Dan tells the story of a conversation he had with the head of employee volunteerism at Goldman Sachs. He was asking her about her work when it occurred to him to ask whether the bank's financial experts ran financial literacy workshops in underfunded communities. They did. It's one of the biggest things they do. He was already working with a hospital system in an underfunded community near him. He introduced the two. That match existed before the call; nobody had asked the question.

If the only thing you've ever asked a business for is a check, this conversation is about everything else you could be asking for.

In this episode

Why a sponsorship keeps an organization living paycheck to paycheck, and what a partnership does instead
The translation test: the two-word question that turns your impact into something a business can use
Skills-based volunteering, and why twenty scientists beat twenty extra hands on a volunteer day

A few ideas to apply at your nonprofit

Take one line from your last appeal and ask "so what?" until it describes something a business gets. "We planted 10,000 trees" becomes a hands-on volunteer experience their employees will ask about.
Write down every business you already know: current sponsors, vendors, volunteers' employers, board connections, recurring donors. Those calls are warm. Start there before you research anyone new.

Burnout Isn't Inevitable with Abbey Harlow | Nonprofit411 Podcast

Saison 2 · Épisode 4

vendredi 18 septembre 2026 • Durée 34:07

Abbey Harlow works with rural nonprofits, and she'll tell you burnout isn't a personal failing.

Abbey Harlow founded Harlow Nonprofit Consulting in 2022, after twenty years in nonprofit strategy, fundraising, and facilitation. She came in sideways: music venues, a semester interning at a Smithsonian museum, then fundraising jobs at museums and performing arts organizations. She works from rural Vermont, where she grew up and lives now, and she helps stretched teams move out of survival mode.

Abbey walks through an exercise she runs with rural leaders. Write down everything you did in the last week. Sort each item into one of four quadrants: urgent and important, urgent but not important, and so on. Then look at what surprised you, and which quadrant took more of your week than you meant to give it. The last question is the one that does the work: what could you have delegated, and if there's nobody to delegate to, what could you have not done, and how would that have felt? Most of us keep carrying tasks because we assume something bad happens if we stop. Naming the task makes that assumption testable.

If the only advice you've been given about burnout is to take better care of yourself, this conversation offers a different place to look.

In this episode:

The three things rural leaders named when Abbey surveyed them: funding, isolation, and burnout
Why the burnout conversation starts with a sector-wide belief about mission work, not with the individual
The four-quadrant exercise she runs with leaders, and the question at the end of it

A few ideas to apply at your nonprofit:

Write down everything you did last week and sort it by urgent and important. Look for the quadrant that took more of your week than you meant to give it.
Pick one task you've been carrying and ask what would actually happen if it didn't get done. Test that assumption before you keep paying for it.

Kind Persuasion: Madeleine Nance on Asking Without the Ick

Saison 2 · Épisode 4

vendredi 11 septembre 2026 • Durée 34:37

Kind Persuasion — with Madeleine Nance

Your supporters have already told you why they give. Most organizations let it evaporate.

Madeleine Nance has spent seventeen years in the nonprofit sector. She started in-house in Australia as a development director, working inside three organizations that ranged from an animal shelter to one of the country's largest national charities. She then spent seven years as a fundraising copywriting specialist, and now runs Kind Word, where the work is mostly strategy and training. She joins Sarah to explain where fundraising copy actually starts: not with words, but with the person who is going to read them.

She walks through a real example. A woman being interviewed for an animal organization mentioned, almost in passing, that she keeps old towels in the back of her car, just in case she comes across an injured animal that needs help. That one sentence tells you more about who gives to that cause than any donor persona ever will. Put it in an appeal, and the next supporter reads it and recognizes herself.

If your appeals sound like everyone else's, this episode explains why, and what to do about it.

In this episode:

The name cover test, a five-minute check on whether your copy sounds like anyone at all
The four steps of Kind Persuasion: I care, I feel this, I trust you with this, I'm in
The one phrase to listen for in every supporter conversation
Why demographic personas miss what actually moves people
How to reframe the ask so it stops feeling like a favor you're begging for

A few ideas to apply at your nonprofit:

Cover your logo and read your last appeal cold. If a stranger couldn't name your cause, the words aren't working yet.
Start a spreadsheet. Every time a supporter tells you why they give, write down their exact words. In a few months you'll hold language more persuasive than anything you'd draft alone.
Listen for "I'm the kind of person who…" Everything that comes after it is usable.
Open donor interviews with easy yes-or-no questions, then follow with "tell me more." People warm up as they go.

Gold Mines of Stories - with Don Martelli, PR Bunker | Nonprofit411 Podcast

Saison 2 · Épisode 3

vendredi 28 août 2026 • Durée 25:26

Gold Mines of Stories — with Don Martelli

Every nonprofit is sitting on a gold mine of stories. Most never mine them.

Don Martelli is a former Boston Globe reporter and longtime PR agency executive who now leads PR Bunker, working with mission-driven, impact-focused organizations. He helps nonprofits tell the stories their communities need to hear so they can engage the people who fuel the mission. He joins Sarah to explain how nonprofit PR actually works: how to find the one human story that carries your whole mission, how to place it with the right reporter at the right moment, and how to turn a single piece of coverage into a campaign that raises real money.

He walks through a real example. A woman named Lisa, once homeless, now helping others through the same organization that housed her. That one story, told well, raised nearly a quarter million dollars in a week.

If PR feels like a black box, this episode opens it.

In this episode:

The "micro that fits the macro" method for finding a story reporters actually want
Why the most positive stories are the hardest to place, and how to place them anyway
Paid, earned, shared, and owned media, explained simply
How to pitch a reporter in 250 words or fewer
Why a fractional expert often beats hiring in-house

A few ideas to steal:

The story is the headline. If you have to sell it, it isn't a story yet.
Keep the pitch to one paragraph, then follow up until you get a yes, a no, or silence. Silence is a no.
End or start each week by asking your team, "What happened this week that made you feel good?" Those are your stories. Someone has to own collecting them.
One good story, repurposed across your site, newsletter, socials, and a podcast, is a marketing campaign, not a one-and-done.

Connect with Don

PR Bunker: www.prbunker.com
LinkedIn:

Stop Chasing New Donors - Borrow a Crowd with Daryl Hatton | Nonprofit411 Podcast

Saison 2 · Épisode 2

vendredi 21 août 2026 • Durée 33:01

The conversation covers the concept of social fundraising, the evolution of fundraising work, engaging donors and advocates, borrowing a crowd and corporate partnerships, media partnerships and retention strategies, the importance of consistent communication, and concludes with a call to action for the listeners. Key takeaways include the importance of social fundraising, understanding the donor journey, and the need for consistent communication with donors and supporters.

Connect with Daryl

FundRazr: www.fundrazr.com
ConnectionPoint: www.connectionpoint.com
LinkedIn: search Daryl Hatton

Connect with Sarah

Nonprofit 411: www.nonprofit411.org
LinkedIn: linkedin.com/in/nonprofit411
The Generosity Roadmap for Nonprofits, a free class to explore the systems that keep community at the heart of fundraising: https://nonprofit411.org/generosity_map

In this episode:

Why you should share results 80% of the time and only ask 20%
How to borrow a crowd from your board, volunteers, and corporate partners
Why your best advocate might be your smallest donor
The "forgettable zone," and the simple weekly habit that keeps you out of it

Chapters

00:00 Introduction and Alignment
02:05 The Concept of Social Fundraising
03:37 The Evolution of Fundraising Work
06:28 Engaging Donors and Advocates

Tim Sarrantonio on the Nonprofit411 Podcast | Trailer

Saison 2

vendredi 14 août 2026 • Durée 00:50

Not because they don't care but because they think they're about to get blamed.

That’s why Tim Sarrantonio’s so excited about the Generosity Roundtable - a role-playing game for nonprofit professionals. It creates a safe space for nonprofit professionals to think through real problems, without the finger-pointing.

Listen to the full conversation on the Nonprofit411 Podcast

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Nonprofit411 Podcast – Détails, épisodes et analyse

Détails du podcast

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Podcasts Similaires Basées sur le Contenu

Apple Podcasts

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Podcasts Similaires Basées sur le Contenu

Other93

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