Nonprofit Storytellers – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Nonprofit Storytellers

Mackenzie Walters

Business & Entrepreneuriat

Fréquence : 1 épisode/8j. Total Éps: 15

How do nonprofits and associations grow? With smart marketing and communications strategies. Journalist-turned-consultant Mackenzie Walters interviews nonprofit leaders on the challenges they face in sharing their story, the strategies they initiate, and the results they see with smart implementation. Find additional resources and stories online at nonprofit-storytellers.com

Lire plusRéduire

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - marketing
19/06/2026
#84
🇨🇦 Canada - marketing
18/06/2026
#53

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.nonprofit-storytellers.com
10 partages
https://nonprofit-storytellers.com/newsletter
10 partages
https://edenplus.org/
9 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

Correct

Score global : 83%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Why a nonprofit changed its name — and avoided acronyms in the process

Saison 1 · Épisode 114

samedi 15 juillet 2023 • Durée 23:59

Changing the name of a nonprofit is tough. There's often an affinity or long history to an organization's name, and it's not uncommon for an executive director to encounter at least some skepticism when proposing the switch.

Executive Director Emily Shields didn't shy away from a name change, however. She lead the effort to update the name of her organization, from Iowa Association of Community College Trustees to Community Colleges for Iowa.

On the Nonprofit Storytellers podcast, we talk about:

What prompted the name and brand change
How she walked the organization through the process
The long-term strategy behind a name change
Why she's avoiding acronyms — but also won't be the "name police"
And tips on how others might lead their nonprofit through the same process

Link: https://www.ccforiowa.org/

---------------------------------------

Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.

→ More episodes and additional articles: www.nonprofit-storytellers.com

→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.

Thank you to our podcast advertisers:

→ Eden Plus — Fundraising consulting, including capital campaigns

→ International Translation Services — Interpretation and translation services via phone, video, or in-person

→ Harmony Consulting — Strategic planning, communications, and training

Lire plusRéduire

How an education nonprofit launched and is positioned to scale in Des Moines

Saison 1 · Épisode 113

mercredi 28 juin 2023 • Durée 21:17

How do you launch a nonprofit, find clients, community partners, and supporters? And how do you intentionally make decisions early on so the organization can scale later?

Executive Director Noelle Nelson leads the new Avenue Scholars Des Moines organization, an expansion of an Omaha-based nonprofit that guides students through specific career exploration.

The initiative doesn't end after a student graduates high school or even a post-secondary degree or certificate, they stay with the student through getting their first industry job.

On the podcast, we talk about launching in the Des Moines area, key hires, and how Nelson is focusing on building a quality program that can grow and serve more students in Central Iowa. We talk about:

What it takes to launch a nonprofit in a new location
Key hires and why they've been critical to success
Using current students to recruit new students and advise on how to use social media
How to be strategic in how you start a program to intentionally scale it later

Link: https://www.avescholarsdesmoines.org/

---------------------------------------

→ More episodes and additional articles: www.nonprofit-storytellers.com

→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.

Thank you to our podcast advertisers:

Donations and support increased after a nonprofit published an annual magazine

Saison 1 · Épisode 104

mardi 11 avril 2023 • Durée 23:08

Why would a publish an annual report that doesn't look or feel like one?

Nonprofit Storytelles host Mackenzie Walters talks with Kate Hayden, who she knows from her journalism days, on an annual magazine that EMBARC published in November 2022.

The magazine carried a big announcement: EMBARC was splitting into two organizations. One focuses on serving all immigrants, while one continues to focus on the Burmese community.

A former business reporter, Kate is the marketing manager at RIVA, a new name for the nonprofit previously known as EMBARC, as the name EMBARC is being transferred to the new nonprofit.

On the podcast, we talk about the following:

Why they launched an annual magazine instead of an annual report
How they planned the editorial calendar and empowered staff to write stories
How donations increased after the magazine was sent, and other reactions
Why they also sent it to nonprofit grantmakers
Why it was necessary to not just share their story, but to celebrate the stories they shared

To learn more:

→ 2021-22 Annual Magazine (Annual Report): https://www.embarciowa.org/2021-2022-report

→ EMBARC (now RIVA) website: https://www.embarciowa.org

---------------------------------------

→ More episodes and additional articles: www.nonprofit-storytellers.com

How a nonprofit uses data to tell 'micro stories' and combat myths about food insecurity

Saison 1 · Épisode 103

lundi 10 avril 2023 • Durée 23:11

Have you ever needed to combat "myths" about the people you serve?

The creation of a data dashboard — a concept often used in businesses, and created for programming at Des Moines Area Religious Council — has proven priceless in shaping the narrative and providing real-time facts about food insecurity in the area.

DMARC is an interfaith cooperative that works with 200 faith organizations from five world faith traditions. Serving Central Iowa, the nonprofit is best known for their food pantry network that supports many local pantries.

CEO Matt Unger was drawn to their mission because someone not having access to food "is just flat wrong," he told host Mackenzie Walters during their podcast discussion.

"There are some fundamental human needs that we all have. The need for shelter, the need for food, the need for safety," he said. "I just feel a responsibility as a human being to make sure that those basic needs are being met.

On the podcast, we talk about the data dashboard they build thanks to a "unicorn" volunteer, how they use data to inform their marketing, communications, and advocacy work, as well as how the ability to "zoom in" on a particular area has helped combat myths when it comes to describes food insecurity in the community.

A few highlights:

Finding the "unicorn volunteer" that helped DMARC build a data dashboard
How DMARCC shares "micro stories" that are eye-opening to faith congregations and other supporters
How the data they collect shapes the narrative in their advocacy work
How they gleaned data to better understand where food insecurity needs are
How real-time data about pantry use helped them share with local news outlets in real-time when a record was broken

To learn more:

→ DMARC online: https://www.dmarcunited.org

→ Portrait of a food pantry visitor: https://www.dmarcunited.org/2022/07/portrait-of-a-food-pantry-visitor-data-demographics-and-disparities/

How a nonprofit's storytelling campaign tripled donations

Saison 1 · Épisode 102

jeudi 6 avril 2023 • Durée 22:33

If you've ever said that your nonprofit is the "best kept secret" — you're not alone.

Community Support Advocates serves individuals with mental health challenges or disabilities, and president Christina Smith has said they're one of the community's "best kept secrets."

Organizations that work directly with CSA know the great work they do to serve members, but outside of those direct partnerships, many don't know about CSA.

With their tried-and-true funding streams declining, Smith knew CSA needed to focus more intentionally on fundraising and marketing efforts.

Not only did the not-for-profit need to tell their story, they needed to do so in an intentional way that helped share their services — what they did and who they served — with the greater community.

CSA launched a storytelling campaign in 2022 as part of their 25th anniversary year. The results were wonderful — engagement went up, and donations tripled.*

On the podcast, Christina talks about:

Why she was initially hesitant to share member stories, and what changed her mind
Why an initial video story didn't get the results they wanted
How CSA distributed the digital storytelling campaign, and why the second effort worked
How storytelling changed their interaction with their audience, including engagement
Why the campaign helped with fundraising
Changes they've seen after the storytelling campaign ended in 2022 and what they want to do next

Learn more:

→ CSA online: https://teamcsa.org

→ See the storytelling campaign: https://teamcsa.org/25th-anniversary-stories/

---------------------------------------

features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.

How a brand strategy and color campaign helped define the DSM Airport

Saison 1 · Épisode 101

mardi 4 avril 2023 • Durée 23:25

Have you noticed how colorful the Des Moines International Airport is?

It's part of an intentional brand strategy — one that Mackenzie discusses with Kayla Kovarna, deputy director of communications and air service development. Their conversation includes insight from Kovarna on:

What to do if you can't update your logo, but need a refresh
Brand strategy and the smart use of color
Launching a new website and action-oriented domain (URL)
Their "DSM in the Wild" campaign for inaugural flights
How they found funding to help launch Fly DSM
Why their target marketing strategy is focused on different types of travelers

Learn more:

→ See the campaign in action: https://www.flydsm.com

---------------------------------------

→ More episodes and additional articles: www.nonprofit-storytellers.com

→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award winning journalst.

Lire plus

Welcome to the Nonprofit Storytellers Podcast!

jeudi 30 mars 2023 • Durée 01:58

Welcome to the Nonprofit Storytellers Podcast, where we interview nonprofit leaders on how they are sharing their story — their outreach, fundraising, and marketing efforts. I'm Mackenzie Walters.

In my work as a journalist and now as a consultant, I've found that sharing stories — real life examples or case studies — is the best way for someone to learn, understand, and apply an idea or approach.

That's why I started this podcast. I meet so many amazing nonprofits and association leaders that are rallying people to their mission. They might be launching a new initiative, trying to move the need through social change campaigns, or serving their members and communities in ways that invite more people in.

I'll be introducing you to leaders in the broad not-for-profit community. And I'll be asking them to share specific examples — as well as tips and advice — so you can learn and apply.

When I was a cub reporter, just starting out my journalism career, we used to call this the "story behind the story." The "let's dig in a little deeper and talk about how we did it" story.

And that's not all. We are sharing free resources and articles on our website, including in a series we're calling "Steal Worthy Campaigns"

These are campaigns other nonoproifts are proud of and have seen success with, so you can learn from their efforts.

Don't miss a podcast episode or any of the free resources we share. Sign up for our newsletter at www.nonprofit-storytellers.com

Until next time, keep sharing your story.

---------------------------------------

→ More episodes and additional articles: www.nonprofit-storytellers.com

Launching a new nonprofit fundraising event

Saison 1 · Épisode 112

samedi 17 juin 2023 • Durée 14:39

Dental Connections provides critical dental services to low-income individuals in the Des Moines area, as well as school-based dental services to students who might otherwise fall through the cracks.

It's hard to concentrate in school when you have a toothache; some students even contemplate pulling their own tooth before they learn about — and access — Dental Connections school-based or mobile clinics.

When Carly Ross was hired as executive director, part of her goals was implementing a marketing strategy and raising awareness of what supporters saw as a "best-kept secret." Like many nonprofits, Dental Connections had been operating under the radar while providing critical services, something she wanted to change.

In the podcast, Carly talks about building out the nonprofit's marketing efforts, launching and revamping a new signature fundraising event, and the importance of starting now to build the organization's event and marketing infrastructure for later.

How to engage your nonprofit board in marketing
Launching a new signature fundraising event
The power of in-person testimonials during a fundraising event
Creating an informal instead of formal fundraising event
Building event infrastructure to grow for future years

Link: https://dentalconnectionsonline.com/

---------------------------------------

Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.

→ More episodes and additional articles: www.nonprofit-storytellers.com

→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.

A nonprofit's simple, sustainable, four-step fundraising and friendraising model

Saison 1 · Épisode 111

mardi 6 juin 2023 • Durée 26:01

How do you consistently attract new donors, supporters, volunteers, and connectors?

Mosaic is a nonprofit that supports adults with intellectual or developmental disabilities. Their simple, four-step fundraising model has impacted their organization and created a cycle of new supporters of their services.

Bryanne Lang, the Resource Development Manager at Mosaic for its Central Iowa services, shares the fundraising model, and it has been so successful. Our conversation includes:

The four steps of introduction, cultivation, solicitation, appreciation
How monthly Zoom meetings continue to be an effective approach to introductory meetings
How the captured stories of the people they serve
How they share one person's story for more than eight years without him being present at meetings
Why appreciation is a critical fourth step for sustainable fundraising

Link: https://www.mosaicinfo.org

---------------------------------------

→ More episodes and additional articles: www.nonprofit-storytellers.com

→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.

Thank you to our podcast advertisers:

→ Eden Plus — Fundraising consulting, including capital campaigns (https://edenplus.org)

How a nonprofit's podcast is reducing the stigma of mental health while promoting their services

Saison 1 · Épisode 110

vendredi 26 mai 2023 • Durée 22:17

How do you reduce the stigma of mental health while raising awareness about your nonprofit's services?

Employee & Family Resources hosts a monthly podcast called Emotion Well, which shares stories of mental health challenges and how individuals have sought support and community through their journey.

From cancer diagnosis to a loved one's suicide, the episodes paint a raw picture of mental health while also tying back to EFR's services as an employee benefits provider. Offering mental health and wellness services through the workforce is often a first stop on an individual's mental health journey.

On this podcast, we talk with Johanna Dunlevy, the wellness and marketing manager at EFR, and the host of the Emotional Well podcast:

Why the nonprofit started a podcast about mental health and wellbeing
How she approaches people to share personal stories about their emotional health
How it ties back to their marketing strategy and promotes their services
Their podcast set up, including software and production process

Link: https://efr.org

Podcast: https://efr.org/stay-connected/podcasts/

---------------------------------------

→ More episodes and additional articles: www.nonprofit-storytellers.com

→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.

Podcasts Similaires Basées sur le Contenu

Découvrez des podcasts liées à Nonprofit Storytellers. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !

Il n'y a pas de contenu associé à ce podcast.

À propos Méthodologie Contact Me soutenir Politique de confidentialité

Nonprofit Storytellers – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other34

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other34