Nonprofit Nation with Julia Campbell – Détails, épisodes et analyse

🪷Nonprofit Nation is supported by Bloomerang. Download their 12 Year-End Fundraising Checklists and get helpful templates to help you raise more. 🪷

💰 What if the nonprofit sector could help grow giving by $52 billion every year?

That’s not a pie-in-the-sky projection. It’s the real, data-backed opportunity uncovered by Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, in their latest research from GivingTuesday Data Commons: Growing Giving: How Nonprofits Can Unlock Billions in Generosity.

In this episode of Nonprofit Nation, Woodrow joins me to share insights that every nonprofit leader, fundraiser, and strategist needs to hear. Drawing from the GivingTuesday Data Commons, which spans 2,000+ collaborators and 150+ data providers around the world, he reveals how to activate hidden giving potential, reach donors who are ready to say "yes," and build lasting generosity in your community.

🔍 Together, we explore:

• Why year-end giving is just the tip of the iceberg
• How recurring giving could be supercharged with smarter acquisition
• The powerful potential of simply “asking” the unasked
• The role of data in building community-centered impact
• What’s next for the GivingTuesday movement and the Data Commons

💼 About Woodrow Rosenbaum

As Chief Data Officer for GivingTuesday, Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 2,000 collaborators coordinated through eight working groups as well as data teams around the world to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination.

🧰 Resources & Links:

• Growing Giving Report
• GivingTuesday Data Commons

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!

Ready to join them?  

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

🪷Nonprofit Nation is supported by Bloomerang. Download their 12 Year-End Fundraising Checklists and get helpful templates to help you raise more. 🪷

Why do women give — and what truly inspires them to give more? In this powerful episode of Nonprofit Nation, I’m joined by Jacqueline Ackerman, Director of the Women’s Philanthropy Institute (WPI) at the Indiana University Lilly Family School of Philanthropy.and a leading voice in gender and philanthropy. With a background shaped by early experiences in Haiti and a career grounded in rigorous research, Jacqueline shares why understanding how women give is just as important as how much they give.

If you’re not segmenting, stewarding, and storytelling with women in mind, you’re not just missing out on donations — you’re missing the opportunity to build a more inclusive and sustainable culture of philanthropy.

💡 Key Topics:

• Why women give and why it’s important to understand
• The biggest myths and blind spots nonprofits have about women donors
• How to use storytelling to build trust and deepen engagement
• What it means to create a gender-inclusive fundraising strategy
• How fundraisers can apply an intersectional lens to their work
• Real examples of how WPI research has helped nonprofits grow giving

🧰 Resources & Links:

• Explore the Women’s Philanthropy Institute: https://philanthropy.indianapolis.iu.edu/institutes/womens-philanthropy-institute/about/index.html
• Access WPI’s latest research reports: https://philanthropy.indianapolis.iu.edu/institutes/womens-philanthropy-institute/research/index.html
• Connect with Jacqueline Ackerman on LinkedIn: https://www.linkedin.com/in/jacquelineackerman/
• Learn more from the Lilly Family School of Philanthropy: https://philanthropy.indianapolis.iu.edu/index.html

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!

Ready to join them?  

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

🪷Nonprofit Nation is supported by Bloomerang. Download their free Ultimate Guide to GivingTuesday and get helpful templates to help you raise more on the biggest day of the year for new donor acquisition. 🪷

In this episode of Nonprofit Nation, we’re joined by Faigy Gilder, a nonprofit digital marketing strategist with over 15 years of experience helping small organizations punch above their weight. With an MPA and a passion for practical, no-fluff strategies, Faigy specializes in teaching AI workflows tailored specifically to the unique challenges nonprofit professionals face.

Whether you’re overwhelmed by limited resources or looking for smarter ways to write, market, and fundraise, Faigy shares actionable techniques using free or low-cost AI tools — all without needing to be tech-savvy.

💡Tune in to learn how to:

• Audience research and personas using deep research mode, AI transcripts, and custom bots
• Generating compelling grant narratives using AI to research, outline, and draft
• Ideating and planning marketing content that resonates using your brand voice and content pillars (both generated with the help of AI)
• And explore even more ways AI can boost your impact

This is a must-listen for any nonprofit leader ready to save time, streamline content creation, and make AI their newest team member.

💼 Resources & Links

Visit SmallOrgComms.com/Nation to find custom GPTs you can use today and explore Faigy’s strategic and fractional services for your organization.

Connect with Faigy on LinkedIn.

🪷🪷 This episode sponsored by Bloomerang! 🪷🪷

What if we named things for what they're not? We'd give teachers non-apples and fly non-cars.  Ridiculous, right? So why is your world-changing organization called a "nonprofit"? Truth is you're for-purpose. And the more you raise, recruit, and retain, the more good you can do.

That's where Bloomerang comes in. Bloomerang's Giving Platform is built for purpose, with easy-to-use tools and powerful insights that help you understand your donors better than ever and unleash generosity! (Slightly faster, more energetic) Imagine... spending less time on admin tasks and more time on what matters: your mission. Bloomerang customers raise an average of 26% more!

Ready to join them? 

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In the last few years, bilingual social media content has emerged as a tool used to increase diversity and rights for minority groups. On Instagram, Twitter, Facebook, Snapchat, and other social platforms, organizations such as Tide Pods by Unilever have released bilingual images that support diverse communities. 

More recently, nonprofits have started to use bilingual social media content as a marketing tool and support communities by creating awareness and encouraging the involvement of people to take positive action. This is important because it gives back to communities that have been left out by mainstream culture for many years.

My guest today is Maria Ochoa, Founder and CEO at Emprender Creative, an agency helping organizations realize their vision by providing bilingual marketing services with content that is culturally targeted, impactful, and relevant to the Latinx community. 

Maria has over 20 years of experience working with diverse populations in California and Illinois — advocating for individuals and groups. Her work in social media and content creation has allowed her to continue to serve and advocate for the most vulnerable members in our communities. 

In this episode, Maria and I discuss: 

• How bilingual social media content helps promote diversity, equity, and inclusion in nonprofits 
• How to use bilingual content in fundraising appeals and campaigns
• How to start creating bilingual content
• The benefits of sharing bilingual content 
• Which social media channels nonprofits should use to promote this content

About Maria Ochoa

Maria Ochoa is the founder of Emprender Creative, a bilingual social media agency dedicated to helping organizations bring their visions to life. With a focus on culturally targeted and impactful marketing services.  Her goal is to help nonprofits engage effectively with the Latinx community. Maria holds a B.A. in Sociology from Aquinas College and a Master’s in Leadership Studies from North Central College. With over two decades of experience, Maria has advocated for diverse populations across the United States and Latin America. Through social media and Meet Maria Ochoa, the passionate founder behind Emprender Creative, a bilingual social media agency on a mission to bring organizations' visions to vibrant life. Maria's focus is all about crafting culturally targeted and impactful marketing services, with a special emphasis on helping nonprofits engage effectively with the Latinx community.

Connect with Maria on LinkedIn
Follow Maria on Instagram

Other links:

• https://www.emprendercreative.com/
• https://www.emprendercreative.com/post/how-bilingual-social-media-content-helps-promote-diversity-equality-and-inclusion-in-nonprofits 

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Livestreams are the new telethons, and they’re raising millions for charities. The rise of video game streaming in the last several years has opened up a new avenue for philanthropy. 

Streamers and charity organizations routinely partner up to solicit donations from the gamer’s thousands of loyal viewers. Instead of calling in like participants did for telethons, viewers funnel donations through a digital pipeline that makes the fundraising process instantaneous. 

Twitch streamers raised $40+ million in 2018, $55 million in 2019, and $83 million in 2020 (Forbes). And if you're looking for younger donors, note that 70% of Twitch's users are between 18 and 34 years old. 

My guest today is Shane Bailey, Head of Gaming & Streaming for Australian charity Cure Cancer spearheading Game On Cancer®, an initiative that partners with gaming brands, developers, publishers, creators and communities to help fund life-saving cancer research. In less than four years, Game On Cancer® has raised more than $1M AUD and isn’t slowing down. 

 In this episode, we discuss:  

• The rise of gaming and streaming fundraisers and how can they raise donations for your nonprofit
• How to partner with gamers and livestreamers
• How nonprofits can determine if they are ready to run a gaming fundraiser
• Ways to get started in this space, even if you are a small nonprofit

About Shane Bailey

Shane has worked in the Australian games industry, across a variety of different roles and disciplines, for the past 14 years. His work has included brand management, communications, retail, esports, events, trade marketing, community engagement and partnerships.

Today, Shane is the Head of Gaming & Streaming for Australian charity Cure Cancer spearheading Game On Cancer®, an initiative that partners with gaming brands, developers, publishers, creators and communities to help fund life-saving cancer research. In less than four years, Game On Cancer® has raised more than $1M AUD and isn’t slowing down.

Connect with Shane on LinkedIn

Other links:

• https://linktr.ee/shanebaileyau
• https://gameoncancer.com.au/

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Your major gifts strategy may be leaving millions on the table. And it’s probably holding you back from the impact you know your organization could make.

You have - or you are developing - relationships with ultra-high-net-worth individuals, but they’re not stepping up to the level you need. 

But in truth, the person who needs to step up is you.

Asking for a lot of money from a rich person face-to-face can be intimidating. Especially when you have worked so hard to build these relationships.

My guest this week is Julie Ordoñez, founder of Courage Lab and Nonprofit Courage Lab Podcast, and a major gifts coach to thousands of nonprofits. 

Julie knows that wealthy donors aren’t mind readers, and they don’t write million-dollar checks on a whim. They’re people like you and me. And they need a leader to show them what it takes to make their mark and leave a legacy.

In this episode, Julie and I discuss: 

• Keys to a culture of generosity
• What should fundraisers & development teams be focused on right now when it comes to individual giving
• Courage in nonprofit leadership 
• Why character development is crucial to make our missions and visions a reality
• How to ask more from the donors you have rather than constantly chase brand new donors

About Julie Ordoñez

Julie Ordoñez is a major gifts strategist and coach on a mission to equip leaders with the courage to ask for more and raise multi-billions to solve the world’s most pressing issues.

With 14 years of experience in major gifts, Julie was top 1% performer at United Way of Greater Los Angeles among 90 FTEs, and at LIFT as well as New Story raise $2.5M in her first 12 months in the role in 2022. She has coached and trained over 200 nonprofit executives and major gifts teams since 2018.

She’s the founder of CourageLab, a 6-week major gifts training for leaders to get the courage and strategy to ask for more and raise major gifts and the host of the top-rated podcast Nonprofit CourageLab which hit #3 on the US nonprofit charts in Sept 2022.

Connect with Julie on LinkedIn
Follow Julie on Instagram

julieordonez.com

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Social Media for Social Good Academy is open for enrollment - click here for more information!

How is technology shaping your fundraising strategy this year? What challenges are fundraisers facing in 2024 - and where are the opportunities? 

From leveraging data analytics to optimizing online donation processes, this episode explores some of the emerging tech-driven approaches that can elevate fundraising efforts.

Join me for an episode diving into the dynamic intersection of technology and fundraising in 2024. My guest is Melaina Chromy, PR & Communications Manager at Qgiv. Before coming to Qgiv, she worked as a director of annual giving and used her digital marketing savvy to lead several successful giving days.

When she's not coordinating brand awareness campaigns, she can be found binge-watching Parks and Rec and taking photos of everyone else's pets.

We talk about the recent data released on fundraising effectiveness, and shed light on the trends and insights that fundraisers need to navigate the evolving landscape.

Connect with Melaina on LinkedIn

Get your free "This Is My Fundraising Shirt" t-shirt! 

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

My guest today is Sterrin Bird, Senior Director, Nonprofit Industry Advisor, Salesforce. Sterrin is a nationally recognized leader in the nonprofit community, with nearly three decades spent working with some of the most prestigious organizations in the country, including UCSF Medicine, Duke Medicine, American Red Cross, United Way and the March of Dimes. 

She was a Chief Development Officer for 30 years In addition she founded her own consulting practice in 2010. Sterrin partners with organizations to ensure they can access the affordable creative support and counsel necessary to scale their operations — and their impact. 

She’s conducted more than two-dozen capital campaigns throughout the United States with combined fundraising goals in excess of $5.5 billion. In 2020, she joined Salesforce as a Nonprofit Industry Expert.

In this episode, Sterrin and I discuss: 

• Why AI is not going to replace us (most of us!)
• Trends in the AI space that nonprofits need to know
• How nonprofits can use this technology to save time and do better work
• Pitfalls and challenges in using this new technology for good 
• The future of tech in the sector and how nonprofits can get ready for the next wave
• How we can use predictive and generative AI

Does cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.

RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.

Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!

Connect with Sterrin on LinkedIn

Other resources:

• Building a Data Management Strategy
• Donor-Centric Fundraising Guide
• Nonprofit Trends Report<<<

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Social Media for Social Good Academy is open for enrollment - click here for more information!

What type of content is most likely to inspire long-term support from your followers? How are nonprofit organizations handling the constant rise of social platforms and features? Are they jumping on the AI bandwagon? And which social platforms are they most (and least) confident will deliver a positive ROI?

Join me and the Hootsuite Social Impact Team to discuss the Social Media Trends in Nonprofits report to get answers to all these questions, plus firsthand insights, industry inspo, and all the guidance you need to be a social media innovator for the year ahead.

Get your copy of the report here: https://www.hootsuite.com/research/nonprofit-social-media-trends-report

My guests are Eva Taylor, Director of Social Impact and Laura Zubick, Social Impact Manager at Hootsuite.

Eva Taylor has over 15 years of experience creating and executing strategic programs and campaigns that connect brands and nonprofit organizations with their customers, communities and other key stakeholders. In her role as Director, Social Impact at Hootsuite, a global social media management platform, Eva creates initiatives that empower employees to give back to the communities where they live and work, including creating the award-winning Hootsuite for Good program. Alongside this, Eva leads the HootGiving Program for Nonprofits and oversees strategic partnerships, philanthropy and disaster relief. As the former Director of Global Social Marketing at Hootsuite, Eva works closely with nonprofit organizations of all sizes to harness the power of social media to innovate, adapt and leverage new ways of delivering impact worldwide.

Laura Zubick is a marketing, corporate social responsibility, and DEI professional, who is passionate about bringing stakeholders forward in a purpose-driven way. She has developed and implemented several strategic initiatives, including the award-winning Pay Up for Progress campaign to achieve pay parity. In her current role of Social Impact Manager at Hootsuite, a global social media management platform, Laura leads the organization’s employee purpose program, Hootsuite For Good, and contributes to the growth of the HootGiving Program for Nonprofits.

In this episode, we discuss:  

• The key insights and trends in the Nonprofit Social Media Trends 2024 report
• How nonprofits can strategically allocate their time and resources on social media
• How to leverage entertainment on social media to boost the bottom line
• Why ROI is taking center stage and how to focus on it for maximum results
• Generative AI and how to maintain authenticity in content creation

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Nonprofits are often stuck in the status quo of fundraising, inching along towards their revenue goals and slashing programs and budgets along the way. 

What if we changed the question to: “What if we had no choice but to double our revenue over the next three years with half the resources, half the human effort, half the budget? How would we do it? Go.”

This is the question that my guest aims to answer. Matt Scott is CEO of CauseMic and the author of The High Growth Nonprofit: Proven Steps to Quickly Double Your Revenue and Drive Impact. During Matt’s seven years at Team Rubicon, he took the organization from $275,000 in annual revenue to $51 million. 

In this episode, Matt and I discuss: 

• Why reframing your organization’s growth mindset is the first step in doubling your nonprofit’s revenue in three years or less.
• How nonprofits can make a better case to donors
• The power of a one-page strategic plan
• Ways to convince your board to embrace and implement bold ideas and thinking

Does cybersecurity seem like a terrifying topic? Well have no fear. This episode is sponsored by RoundTable Technology - the Nonprofit IT Partner. For the eighth year in a row, they are offering a free webinar to teach you and your staff exactly the steps to make your IT more secure in the New Year.

RoundTable Technology is a managed IT and cybersecurity services organization focusing almost exclusively on the nonprofit sector, with over 200 nonprofit clients. So make it your New Year’s resolution to get your entire staff FREE cybersecurity awareness training.

Head over to NonprofitIT.com/best-ever to save your seat now. Here’s to a wonderful 2024!

About Matt Scott

Besides being an early riser, Matt Scott is the CEO and Co-founder of CauseMic, a Portland-based consultancy helping nonprofits leverage the best-in-class for-profit methods to grow their organization. Before CauseMic, he was in your shoes as a fundraising leader on the inside of numerous young and fast nonprofits—one of which he helped take from $275,000 to $51 million in seven years. He’s a builder and a doer with a vision for scaling his company while balancing profitability with employee profit-sharing and respect.

Connect with Matt on LinkedIn

Check out Cause Mic Crew on Youtube

Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts