About 71% of active U.S. travelers say they are more likely to travel internationally than they were two years ago. The U.S. has lost half its market share, 10% of global inbound travel to 5%, since 1995. What is happening exactly? We'll give you a couple of guesses...

Also, how does war and regional instability affect travel routes of the major carriers? And when gas prices for airlines go up because of all these wars, who ends up paying? Again, you'll get a few guesses...

But it's not all doom + gloom, we open with how "grocery store tourism" is apparently a thing now? And $22 smoothies aside, that's a good thing.

For 70 years, duty free sat at the intersection of monopoly on concessions, opaque pricing, cross-border tax rules, very captive audiences, and political insulation. Non-aeronautical revenue — retail, food, alcohol, duty free — accounts for roughly 40–60% of total airport revenue at major hubs.

Duty-free shopping existed for a pretty straightforward economic reason: it helps countries capture spending from international travelers. When a traveler leaves a country, the products they buy in the airport are technically exports. Because those goods are leaving the country and won’t be consumed locally, governments allow retailers to remove local taxes like VAT or GST.

But does it still work? And why? Surely you're not saving that much in a system that's only gotten more rigged through the decades. Or ARE you.......

AI was, predictably, everywhere, all at once, in every session at this year's conference, but there was a distinctly humanist air to it all as well. Trust, connection, authenticity, reality, face-to-face communication were thematic touchstones throughout. We still want recommendations from real live honest-to-goodness human beings, and AI can help facilitate that. (Right?)

No Show is at the 2025 Phocuswright Conference this week talking to a variety of exhibitors, innovators, and speakers and taking their temperature on the present and future of travel technology. We found out that:

• Levee founder Al Lagunas is done with the 3 pm check-in
• Ron Glickman from Innovation Launch People’s Choice Award Winner Acai Travel is ready for boundaries to be pushed
• Taylor Palmer from SiriusXM Connect is putting safety at your fingertips
• Etraveli Group's Peny Rizou has a prophecy about the future of fraud prevention
• The inimitable Mickey Beyer-Clausen from Timeshifter is thinking about the rhythms of life
• Tourism Tasmania CMO Lindene Cleary loves changing perceptions
• And Mirko Lalli from Data Appeal believes in the dual power of democratization and simplification

Mitra Sorrells, Senior Vice President, Content for Phocuswright, joins us on the eve of the conference to talk about the big themes, keeping hype in check, new trends around data and customer journeys, getting good answers from panelists, the shift of power between traditional travel brands and tech startups, and the risks of playing a drinking game based on how many times AI will be uttered on stage (please pace yourself accordingly).

A short episode this week on the quite unique, very sad U.S. government approach to tourism and park spaces. How much money are the parks losing, how much are the towns around the parks losing? And what's going on with international visitors, Brand USA, and U.S. passports. We are fired up!

What specific AI-related things are good hotel commercial leaders actually doing today? Great question! It's already everywhere, so we got deep and practical for this episode. We talk about:

• How Al agents are starting to handle everything from customer service queries to qualifying sales leads, reshaping the whole workforce
• How AI is elevating guest experience through customer data, CRM, and audience management
• Where AI is getting all its hotel data
• The coming drop in search engine volume
• Tools you can use to optimize your website and format your content for AI readability

AI's true impact on travel remains deeply speculative, with companies scrambling to stake claims while few concrete applications deliver true transformation. But everyday uses like dynamic pricing, translation tools, chatbots, and trip planning assistants like ChatGPT show AI is already here.

We talk about the staggering potential of agentic AI to automatically rebook flights, arrange rides, or sign up for the best rewards programs. AI will directly challenge Online Travel Agents, whose dominance rests on aggregating inventory and managing transactions at scale. Yet AI’s iterative, user-driven planning capabilities expose the weaknesses of OTAs in handling complex, personalized itineraries.

How will the online travel booking sites survive? What will happen to marketing and SEO over the next 2 years? What's a neural travel marketplace? Should we ignore Public Enemy's sage advice and believe the AI hype?

How has Tiffany Cooper been so successful for so long? By bringing mind, soul, and spirit to the hotel industry. She's Head of Development, Americas for Mandarin Oriental Hotel Group, which for 5 decades has been owner and operator of some of the world's most luxurious hotels, resorts and residences.

We talk about MO's ambitious global expansion plans, how the brand sets itself apart in the ultra-luxury category, the increasing importance of branded residences, wellness and spas as amenities and revenue drivers, and the iconic "I'm a Fan" campaign.

As founder and creative director of the boutique interior design firm AIDT Designs, Tonya is changing the way we think about boutique hotel, resort, and lifestyle design. Whether design property in the Keys or reimagining a resort brand from the ground up, her work is layered, luxe, and never, ever forgettable.

We talk about her early career working under Las Vegas visionaries Steve Wynn & Roger Thomas, what most designers get wrong about hotel rooms, collaborating on Margaritaville, sourcing one-of-a-kind local finds, and elevating design on a tight budget.

For more on Tonya and AIDT visit https://www.aidtdesignsinc.com/

Lyon Porter is one of the most talked-about hoteliers of our time. Alongside co-founder and partner Jersey Banks, he transformed a five-room Brooklyn townhouse into the first Urban Cowboy. 

The industry, and the media, pay close attention to the brand, which now spokes into hotel properties in the Catskills, Nashville, and the newest location, a Gilded Age Denver mansion, which opened within the last year.

We talk about the origins of Urban Cowboy, catching cities and regions at the right time, the unique method of sourcing items for each property, how big hospitality chases (and fails to catch) boutique authenticity, and what's next for the brand.

There are dream jobs, and then there are jobs like Ben Hill's. Ben's Baseball Traveler newsletter is part culinary adventure, part architecture column on stadiums new and old, part biography series on characters of the game, part observer of the wild and wacky situations that occur nightly in cities coast to coast, part troubadour of the joys and heartbreaks inherent in Minor League Baseball.

But where does he go, what does he see, what stories does he tell, where does he stay, how did he get into this business, and what are his favorite minor league team names? Oh, and why are travel and minor league baseball such a beautiful match?

To see more adventures from America follow Ben on Instagram.

The Nine Freedoms of the Air are one of the most fascinating (and quietly political) frameworks in global aviation. They define what airlines are allowed to do when flying between countries, and they shape everything from ticket prices to whether Dallas gets a nonstop to Dubai.

But look, see, in aviation, freedom's just another word for restrictions with diplomatic paperwork. The Nine Freedoms are the rulebook for who gets to compete, and who gets locked out in a sky full of negotiated corridors.

Matt Cornelius is Executive Vice President of Airports Council International - North America (ACI-NA), and return guest to No Show. The "Airport Whisperer" tells us what are they, what they mean, and why they exist. Plus the return of our favorite word. That's right...it's cabotage!

From New Delhi to the Yucatan Jungle, from the Indian Ocean to the Caribbean, Rocco Bova has crisscrossed the world, defining what luxury hotels are and can be. The My Humble House founder talks about building a profit-sharing hospitality company, creating change in a change-averse industry, working within nature, finding the right investors, and offbeat destinations in Italy and Mexico.

https://www.instagram.com/rocco.bova/

https://www.linkedin.com/company/my-humble-house/

Jeff and Matt speak with Heather Heverling, President and Managing Director of Audley Travel, about the stratospheric rise of bespoke travel, the purchasing power of solo female travelers, the growing desire for unique in-country experiences, the need for local connections, the trip that totally subverted her expectations, and what makes Audley Travel different in the travel market.

https://www.audleytravel.com/

https://www.instagram.com/audleytravel/

Glenn Haussman's podcast No Vacancy is essential listening for anyone in the business, featuring notable names in the industry, coverage of major events, and reportage on ideas and economics. He joins us to talk luxury, labor costs, practicing the art of optimism in 2025, sustainability, and, of course, Phish.

https://novacancynews.com/

https://www.instagram.com/travelingglenn/

Questions like:

What's the secret number hotel people really care about?

Is the hotel market oversaturated in the U.S.?

Are there any markets that really are oversaturated though?

What's an underserved luxury market?

Who are the hotel winners in 2025? Who's making lemonade?

And is the hotel concierge truly dead?

Fear, money, and restrictions are a combustible mixture in any business sector, but in travel it can be a death knell for some businesses. The tariff situation is changing daily, and while the emphasis has been on physical goods, there is a growing shadow on tourism. Aran Ryan, Director of Industry Studies at Tourism Economics, an Oxford Economics Company, talks about how trade wars negatively affect US travel, how tourism is already taking a hit, and what we can do to ride this out.

Regenerative tourism focuses on leaving places better than you found them, supporting local economies, preserving culture, and protecting the environment. How does that translate to street-level tourism? Does the term "regenerative" suffer from the same thing that plagues "sustainability"—where rhetoric is strong and the action remains weak? Travelers regularly rate sustainability as a top five criteria in making travel decisions, but their buying behavior tells a very different story.

Then again, there are huge upsides in rethinking everything about the way we travel, especially now. We look at what's working, what's not, and what's ahead.

Flying through a perfect storm of staff shortages, archaic technology, DOGE crosshairs, and mounting safety concerns, America's air traffic control system stands at a critical crossroads. So, how can we fix all this? Master of the Air Greg Aretakis returns to guide us to the runway, providing a 101 course on how air traffic control works.

Overtourism is one of those sprawling topics that everybody in the travel business has opinions on. Solutions are a bit more complicated, but let's dig in with tourism taxes, diversionary tactics, bans on cruise ships, the rise of "de-marketing," tax credits for better business practices, caps on hotel construction, and other tools that make our lives and our travel plans a bit less frantic.

On a stunningly regular basis, Pulitzer Prize winner Carley Thornell delivers insightful stories about sustainability, design, adventure, health, and travel. We talk space tourism, secret hotels, how people think about luxury, what Trump 2.0 means for tourism, the tax on families when they travel, and lots, lots more.

https://muckrack.com/carley-d-thornell/articles 

When people say that someone needs no introduction, we think they're talking about View From The Wing's Gary Leff. He is one of the world's foremost experts in miles, points, and frequent business travel. 

Gary talks with us about the math behind airline loyalty programs, how he comes across the strangest stories in travel, the differences between airlines and hotels when they start co-branding with partners, how airlines define their "best customers" and way, way more.

https://viewfromthewing.com/

As President and CEO of Sonoma County Tourism, Claudia Vecchio always has an eye on the delicate balance between tourism growth and community stewardship. No small task in one of the most famous wine-producing regions in the world, a place that set the template for experiential travel.

We talk tourism, California, ecology, how Sonoma excels in the beauty of backroads discovery, the region's long history of artisanal culture, "Wine Country for All of Us," and what travelers want when they head up the 101. Also: Yakov Smirnoff, jazz piano, great beer, and 21 Jump Street.

The hardest working man in hotel research talks with us about the state of hotel brand acquisitions, optimism among investors about urban markets and luxury assets, and how hotels can learn from Taylor Swift (can't we all?).

Plus: What's the most overrated statistic in hotel research? What's one piece of unvarnished advice he'd give to a new investment group? Why are partnerships on the rise in Vegas and Orlando?

https://www.us.jll.com/en/people/zachariah-demuth
https://www.hotelmanagement.net/transactions/review-2024-year-us-hospitality-deals

Rejoice America, Jeff and Matt answer critical questions from fake listeners. If we could change one thing about the travel industry, what would it be? What are some of the best travel and travel business articles we've read this year? What's the next hot destination? What's the biggest trend coming for the industry in 2025? Whatever happened to Yakov Smirnoff?

Articles we mention:
The Branson Pilgrim

Airbnb's idea to hold gladiator battles in Rome's Colosseum isn't going down well with some local lawmakers

CBRE analysis of loyalty programs

Colorado’s I-70 Has America’s Most Notorious Ski Traffic. Is There a Solution?

LARC Quarterly Webinar

CBRE's Rachel Rothman and Christine Bang understand hotel brand performance and equity analysis like very few others in this business. We talk about the overall health grade they'd give to hotel loyalty programs, what we mean when we talk about luxury, hospitality partnerships aiming to reach new audiences, how loyalty programs can grow, and way, way more.

https://www.cbre.com/insights/reports/hotel-brand-performance-2024
https://www.cbre.com/insights/articles/hotel-loyalty-programs-betting-on-the-law-of-large-numbers
https://www.cbre.com/insights/viewpoints/maturation-of-the-hotel-industry-drives-convergence-with-other-sectors-to-facilitate-growth

If Greg Aretakis had a coaching tree, it would literally include every CEO and high-ranking executive in the airline industry. We talk with the Midwest Express Airlines president about the much-needed role of mid-sized airlines, how antitrust investigations get started, the future of private air travel and small airfields, whether completely electric planes will ever fly, and so so so much more!

Steve Rushmore can tell you everything, and I mean everything about your hotel. His "Rushmore Approach" for allocating a hotel’s total value is the stuff of lore, but how do you even begin to evaluate a hotel's worth? What are all the factors that go into it? What makes for a particularly difficult appraisal? Is the "income approach" really the best way to appraise a hotel? And is it true Steve can appraise a hotel in 60 seconds?

https://steverushmore.com/

When we fly, most of us have no idea what kind of plane we're on, we just get in and go. Travel and airline journalist Edward Russell tells us what kinds of planes dominate the U.S. market, why they dominate the market, how long planes stay in circulation, and the process for buying, selling, and regulating big ol' jet airliners. Plus: America's best small airport, one thing he'd change about the check-in process, and the biggest change facing the airline industry.

https://byerussell.substack.com/

Are "sensory inclusive" cities possible? Why do we take the basic UX of airports, hotels, and public spaces for granted? What's the report card on hotel and travel company marketing to LGBTQ+ audiences? What's the problem with carbon offsets? And why aren't more airports like PDX? Matt and Jeff solve mysteries and speak truths with JD Shadel, a London-based strategist, editor, and freelance journalist working at the intersection of tech and lifestyle, and you can read their recent work at:

https://www.cntraveler.com/contributor/jd-shadel
https://www.jdshadel.com/
https://www.washingtonpost.com/people/jd-shadel/

Like a prophet emerging from the haze of the Arizona desert, our guest Holly Zoba leads hospitality brands to the promised land. She has decades of experience in hotel sales and marketing, and has founded, co-founded, or been essential to companies that are dedicated to educating generations of hotel professionals.

Her classes are THE gold standard of hospitality sales training, and we talk about how digital marketing is changing to meet new audiences, getting on board the AI train, new trends in customer loyalty, and the importance of carpool etiquette on snow days.

https://hotelbschool.com/
https://www.scoutsimply.com/
https://www.influencer-sales.com/
https://hsmaiacademy.org/team/holly-zoba-chdm/

Travel inspires us to imagine and the American Field Service is a special catalyst. President Tara Boyce-Hofmann shares with No Show the spark that AFS-USA unleashes through the unlimited power of young minds to dream. To become global citizens. To question the ethics of borders and practice diplomatic dialog.

https://www.afsusa.org/
https://www.instagram.com/afs_usa

This time of year is known as RFP season, the glorious time when corporate America sends their travel planners to conferences like GBTA (Global Business Travel Association) to negotiate prices and with hotels for next year. A time of wonder and mystery!

If it were a company, the federal government would be the largest travel buyer of hotel stays in America, possibly in the world. And not by a little bit, it dwarfs the next highest which is believed to be Deloitte, BY TEN TIMES!

How does all of this work, who benefits, where's it going, and what does the General Services Agency have to do with it? Spoiler: a whole lot.

If the word "creator" were a person, that person would be Tony Lorenz. He is known universally for his work in the global meetings and events sector and his impossibly deep understanding of the event management industry. He lays out the importance of Destination Management Companies (DMCs), entities that focus on on-the-ground logistics and specialized local experiences for travel and major events.

We talk through how they work, what would happen in a world without them, and their future. Also, how events have evolved since 2020, why they are sneakily underrated, and how to measure attendee ROI in a meaningful way.

Isaac Collazo is VP of Analytics at STR, Smith Travel Research, THE global leader in hospitality data benchmarking, analytics and marketplace insights. What does that mean? It means when it comes to hotel numbers, nobody understands them like Isaac, but what he really understands, Moneyball style, is the story behind the data.

We get into STR reports, what metaphor Isaac would use to describe the first half of this year, the future of extended stay, how a new U.S. president would affect the hotel industry, the difference between office vacancy stats and hotel vacancy stats, and a GREAT mystery question.

https://str.com/
https://podcasts.apple.com/us/podcast/tell-me-more-a-hospitality-data-podcast/

The airline industry. Brian Sumers lives it, he breathes, he speaks truth about it unlike anybody else. He is the founder and editor of The Airline Observer, a newsletter covering the global airline business. He's also co-host of The Air Show in which he discusses the business of the sky.

Brian talks with Jeff and Matt about shenanigans at Southwest Airlines, whether inbound flight traffic from China is ever coming back, saving Boeing, Jetblue's pivot, and the future of loyalty programs.

Every day David Eisen translates the avalanche of data and news about the hotel industry into something everyone, not just people in the business, but everyone, can understand. He joins Jeff and Matt to talk about the rise of partnerships among hotel management companies, the ever-multiplying number of hotel brands, and the impact of flashy stunts on loyalty programs.

https://hotelsmag.com/
https://www.linkedin.com/in/david-eisen/

CoralTree Hospitality's Arlene Ramirez and HotStats' Tanya Venegas help us untangle and understand the Uniform System of Accounts for the Lodging Industry (USALI), an essential tool that guides financial management and reporting across hotels. How it started, why hotels use it, and how it's staying up-to-date.

https://usali.hftp.org/
https://www.hftp.org/
https://www.hotstats.com/
https://www.coraltreehospitality.com/

The CEO and co-founder of Kalibri Labs on the (many) existential threats to the hospitality industry, Uber and Facebook as players in the travel business, the challenges and opportunities around loyalty programs, and the hotel revenue buzzword that needs to go away.

00:50 Existential Threats to the Hotel Industry
04:40 When Will Amazon Return To Travel?
10:40 Will Uber Be A Player Too?
17:00 Direct Bookings and Loyalty Programs Impact
25:30 Mystery Question

https://www.kalibrilabs.com/

Have you ever pondered the fate of your hotel soap after check-out? Shawn Seipler did, big time, and it launched him on an extraordinary mission to improve global hygiene. The Clean the World founder joins us to talk about how its Global Hospitality Program works with over 8,000 participants to upcycle soap and tackle some of the deadliest problems on the planet.

https://cleantheworld.org
https://www.instagram.com/clean_the_world/

Atomic Ranch Editor Jickie Torres joins us to talk Palm Springs, modernism, and the 75th anniversary of the Hollin Hills House and Garden Tour, now the largest mid-century modern home event on the East Coast. Touring architecture has been around as long as the Coliseum, but we're in a new era of architecture as tourism, with an economic impact we're just starting to understand.

https://www.hollinhillsmodern.com
https://modernismweek.com
https://www.atomic-ranch.com
https://www.eichlerhometour.org

What exactly is Sustainable Aviation Fuel? What needs to happen for us to start using it? And what's the government's role in propelling a new era of sky travel?  Our guest Meg Whitty is Vice President of Corporate Relations and Marketing at LanzaJet, a company whose aim is to decarbonize the aviation industry. She joins us in this episode to talk about jet fuel's brave new future, which is WAY closer than you think.

lanzajet.com
LanzaJet on LinkedIn

How big of a factor is sustainability when U.S. travelers choose where to go? Who do they think should be responsible for addressing cultural and economic sustainability challenges? How much does a crowded versus uncrowded destination matter when tourists make decisions on where to go?  We will definitely, absolutely find out with Madeline List, a Senior Research Analyst with Phocuswright and the author of the report Beyond Climate Change: Cultural and Economic Sustainability in Travel.

https://www.phocuswright.com/Travel-Research/Consumer-Trends/Beyond-Climate-Change-Cultural-and-Economic-Sustainability-in-Travel

Ever wonder how the experience at a hotel might transform your next hospital visit? Stowe Shoemaker is a legend in hospitality academia, and we discuss his new book Hospitable Healthcare: Just What the Patient Ordered!, co-written with Peter Yesawich. Hospitals are taking a closer look at how hotels approach care, service, and satisfaction, and a change in your hospital stay might come sooner than you think.

https://hospitablehealthcare.com/
https://www.unlv.edu/news/expert/stowe-shoemaker

From the Jersey Shore to the Sunset Strip, the Garden of the Gods to Boston Common, the Eden Roc to the El Capitan, Curator Hotel and Resort Collection has been on an absolute tear, bringing some of the most unique and independent properties in the country together in a groundbreaking collective.

Jennifer Barnwell talks with us about Curator's ROI-first model and value proposition, the "brand or boutique dilemma" for hotel owners, keeping the indie vibe intact, and the human touch versus automation. Plus: robot massages, Parisian adventures, and the special sauce that goes into evaluating properties to join Curator.

The industry veteran and co-founder of Travel Again Advisory dives in to biggest question facing the travel industry. And can we please come up with an alternative to the term "revenge travel?" And what's going on with American Airlines, and the state of loyalty programs in general?

https://www.travelagainadvisory.com

Today Hilton is comprised of 17 brands, with more than 5,900 properties in 114 countries around the world. Marriott International controls over 7,000 properties in 131 countries, including the Ritz-Carlton and St. Regis luxury brands. But...were they really competing with each other over the last century, or competing with the world?

In this episode we're going extremely meta in a review of another podcast you should absolutely listen to. Also, we investigate the intriguingly named "bed wars" of the late 90s.

Lise is Chief Program Officer of the National Park Foundation, leading program and partnerships teams responsible for delivering more than $89 million in grants and other support to national parks. We talk about the NPS' overall economic impact on communities and regions, keeping a healthy symbiosis between public and private interests, combatting overtourism, and hidden gems in the park system.

National Park Foundation
Leave No Trace
Recreate Responsibly
NPF Instagram

The award-winning associate professor from Penn State's School of Hospitality Management talks about the possible (?) demise of those dreaded resort fees, how local economies depend on NCAA football weekends, and gives us the state of the union for the hotel industry heading into 2024.

https://hhd.psu.edu/contact/breffni-noone
https://www.investopedia.com/college-football-provides-an-economic-boost-7964994