PB Creative introduce a panel with brand leaders to discuss the role of creativity and design when growing your business.

With Amy Lupton from PB Creative, Imme Ermgassen from Botivo, Melanie Masarin from Ghia, Daniya Stewart from Dry Drinker and Christof Tremp from Rebels 0.0%.

The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond?

With Luke Boase from Lucky Saint, Chris Becker from Better Rhodes, Annabelle Bonus from Drinkaware, Millie Gooch from Sober Girl Society and Jo Dring from Heineken.

The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Join a dynamic panel of industry analysts and forecasters as they reveal the cutting-edge trends set to shape the future!

With Denise Hamilton Mace from Low & No Drinker Magazine, Blake Gladman from Kam Insights, Sam Millard Head of Innovation at Beavertown, Susie Goldspink from the IWSR and Hamilton Lowe from Smiling Wolf.

Read the IWSR e-book here. 

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Meet a panel of real-life investors and uncover what they look for when investing in a startup.

With Melanie Hayes from Bethnal Green Ventures, Emma Biasiolo from Beringea, Gareth Bath from Distill Ventures and Geordie Hadden-Paton from Rianta, Damian McKinney from DioniLife.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Aaron Newell from J A Kemp shares everything you need to know about protecting your brand!

J A Kemp is one of the largest European patent and trade mark attorney firms, with offices in London, Paris, Oxford, Cambridge and Munich.

Download the slides.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Hear from Lou Pollitt Category & Insights Director at Lucky Saint about how they use data to make decisions.

Download the slides.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Discover strategies for navigating the challenging landscape of recruitment and ensuring you assemble the perfect sales squad. Explore various avenues for expanding your team and uncover tactics to mitigate risks while amplifying rewards.

With Jeremy May from Nice Wines, Dan I'Anson from Everleaf, Sam Cooklin Smith from Kore Drinks and Roberta McKeown Wine Controller at Molson Coors and previously Category Buying Manager for Star Pubs.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

With tight margins and smaller volumes, how can we encourage wholesalers and retailers to stock more low- and alcohol-free products? With Jo Zakiewicz from Everleaf, Zara Cassidy buyer from Majestic, consultant Rachel Hewlett, and Wim Boekema from World of Nix.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Louise Fitzpatrick is the Strategic Growth Manager for HEINEKEN Globally. Her focus is on growth opportunities in LoNo and Beyond Beer and she shares the work they have been doing to communicate the future of low and alcohol-free options.

Note: this presentation had videos which you cannot hear on the recording - so we have taken the gaps out and put the videos on the LLAF Virtual conference webiste.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

With experience as Managing Director of Seedlip and an enviable reputation in the drinks industry Emma shares her knowledge to help you grow your brand!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

B Creative share why designing a brand with soul is critical when helping your audience choose, love and come back to your drink.

In a category that continues to develop and a wide range of needs and occasions to be considered, the role of brand design can help effectively and authentically tell your story and convert new consumers

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Ben Branson gives State of the Sector address reflecting on the remarkable progress and achievements since 2015.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Education is the buzzword for every brand, but what does it truly entail? Who should we target, and what are the most effective strategies for this sector? Join us to explore innovative approaches to education that will drive growth and success for all brands in the category.

With Christine Parkinson from WAFA, Dan Crowther from Liquor Studio in Leeds, Camille Vidal from La Maison Wellness, Zoe Burgess from Atelier Pip, and Paul Hunter, Head of Drinks Category Management from Star Pubs.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

After delving into alcohol-free for a segment for BBC Breakfast, Briony (Escape to the Country, Morning Live, Food Unwrapped) shares her experience of being alcohol-free and what she thinks consumers are looking for.

In this inspiring conversation with BBC personality Briony May Williams as she opens up about her journey of over a year sober and her quest for the perfect alcohol-free drink. Hosted by Club Soda Founder Laura Willoughby, they discuss Briony’s experience of giving up alcohol just before her 39th birthday (and will turn 40 a year alc-free!)  navigating milestone celebrations without booze.

Briony discusses the positive impact of alcohol-free drinks on her life and relationships. She emphasises the need for venues to offer appealing non-alcoholic options and the power of customer feedback in driving change. Briony shares her strategies for socialising confidently without drinking alcohol.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

While global brands leverage their vast budgets to elevate low and alcohol-free options into the spotlight, smaller brands often find themselves sidelined in retail and distribution. But what if we could change this dynamic for the benefit of all?

With journalist Chris Losh from WAFA, Ellie Webb from Caleño, Zoe Riccio from Athletic
Brewing and Rob Hobart from Asahi.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Founders reveal their successes and the valuable lessons they've learned, offering insights on what they would do differently if they could start anew.

With David Hodgson from Zeno Wine, David Begg from REAL, Brendan Williams from NuWave Drinks and Helen Michels from Drink Sherpa.

The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Join Distill Ventures and a panel of successful brands to uncover the secrets of fundraising and learn from those who have mastered the art of securing funds. With Gareth Bath from Distill Ventures, Charles Davies from Edgebold, Emma Wykes from Pollen Projects and Mark Wong from Impossibrew.

The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

From determining your readiness and selecting the ideal markets to securing support and laying the groundwork for triumph. Get equipped with the essential tools to plant the seeds of success in your export journey.

With Chris Jewitt from Santander, Raissa de Haas from Double Dutch, Nik Bodkins from
Boisson, Roddy Nicoll from Spirits of Virtue and Vaughan Yates from The Virgin Mary Bar.

The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Meet the UK's leading drink trade bodies and find out how joining their ranks will protect your interests, offer advice and support and help you grow. With Kelly Moss from the WSTA, Balal Ahmed from Alconot, Rob Fink from Big Drop and on the committee of ANBA UK and Europe, Aaron Duffett from Lucky Saint and Guy Mason from Heineken.

The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! The talks and panels were obviously amazing!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Join Nudge PR for exclusive insights on harnessing the power of press and influencers, and unlock the strategies to ensure your brand stands out.

With Kate Johns and Frankie Wrigley from Nudge PR, Lucy Britner from
Drinks Retailing News, and Tatiana Mercer from Three Spirit.

The sound in the smaller rooms is not quite as good as the main room - so do excuse the quality!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

With new leadership comes shifting priorities, and navigating the legislative landscape can be challenging.

Join Rob Fink from Big Drop and Matt Lambert from the Portman Group and Kelly Moss from the WSTA  and Karen Tyrell from Drinkaware as they delve into the latest developments and provide crucial updates on the descriptors consultation. Stay ahead of the curve and understand how these changes could affect your business!

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

What Does ‘Normal’ Look Like Globally?
A lineup of international experts, from Spain, Poland, the Middle East, Japan, the U.S., and Canada—as they unpack how no, low, and mid-strength drinks are taking shape in their regions. Get the inside scoop on cultural shifts, market developments, and what’s driving momentum locally. Stick around for a live panel Q&A where you can ask your questions directly and dive deeper into the global picture.  

Presented by Chris Losh from WAFA

The picture in Asia by Mei Kyotani & Wataru Nakayama from Asahi

The Picture in Africa  by John Asogonnde from Eden Bar
The Picture in the Middle East by Erika Blazeviciute Doyle from Drink Dry
The Picture in Spain by Maggie Crifasi from Sense Barcelona
The picture in America by Dan Stiller from Better Rhodes

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next.

Power in Partnership – An open conversation about the research results, and how brands, retailers and industry bodies can collaborate to grow the mid-strength category together.

Chaired by Camille Vidal

With
Russell and Gabby Lamb | 6 Percent Wine
Moritz Zyrewitz | The Gentle Wine
Jonny Shields | Quarter Proof
Brad Crompton  | Session Spirit

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next.

Mid-Strength in the U.S: The Untapped Opportunity
Nick Bodkins (A Route West) compares U.S. and European production approaches to Mid-Strength, assesses current players and market gaps, and uncovers best practices for positioning, education, and go-to-market strategy. Gain actionable insights to shape mid-strength’s future in America.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Mid-Strength Summit 

Get ready for an energising deep dive, led by Camille Vidal, into one of the most exciting – and often overlooked – segments in the drinks space. The Mid-Strength Collective is on a mission to champion choice, moderation and innovation, and this session is your front-row seat to what’s next.

The Mid-Strength Opportunity –  hear the latest research revealing untapped potential, shifting consumer mindsets and the commercial opportunities waiting to be unlocked. Blake Gladman from KAM Insights shares the report commissioned by the collective. 

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Mixing Drinks for Gen Z
If you’ve rarely – or never – drunk alcohol, your tastes, expectations and social habits are completely different. With a rising generation of teetotal consumers, how do we create products and experiences that resonate with drinkers who’ve never touched a traditional alcoholic beverage? Who’s already getting it right – and what can we learn from them? Join us for a lively, thought-provoking panel discussion exploring what it really means to build for Gen Z.

A lively, thought-provoking panel discussion bringing together different perspectives from community, global drinks, retail, and new brand innovation.

Chaired by Millie Gooch – Sober Girl Society  

Panelists:

Rhona Madigan-Wheatley – Sip Zero

Finlay Doyle – Miue

Arshia Bhatnagar - Bhangra Blends

Ryan Prescott - Barfly Consulting

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Masterclasses: From Idea to Shelf Making Your Drink Happen

Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential toolkit for making it happen.

What Consumers Really Want from 0.0% Spirits with Christof Tremp from REBELS 0.0%

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Masterclasses: From Idea to Shelf Making Your Drink Happen

Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential toolkit for making it happen.

Ten Things to Know Before Choosing a Development and Bottling Partner with Anthony Wilson from Alkemista

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Masterclasses: From Idea to Shelf Making Your Drink Happen
Turning a great idea into a successful low or no-alcohol drink requires the right mix of technical know-how, smart choices, and strong execution. This session brings together specialists from across the supply chain to share the insights you need to avoid common pitfalls and move with confidence from concept to market-ready product. From production techniques to fulfilment, and from flavour to buyer meetings – this is your essential toolkit for making it happen.

Crafting Great Taste through Dealcoholisation with  Silvia Cedeno Daguerre, Bevzero

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.

Nigel Barden interviews Jörg Geiger (Jörg Geiger)

What I have learnt in over 20 years of making and selling alcohol-free drinks.

Broadcaster and food & drink expert Nigel Barden chats with Jörg Geiger, one of Europe’s leading pioneers in alcohol-free drinks, about his 20+ year journey. This eye-opening session reveals the scale of Jörg’s operation, the styles of drinks he produces, and the innovative methods he uses (including distilling oyster shells) alongside his regenerative farming practices.

Jörg Geiger, a chef turned drinks innovator, has been creating alcohol-free beverages from heritage apple and pear varieties since 2003. Renowned internationally for his expertise with MeadowFruit trees, he blends traditional methods and modern science to craft unique, sustainable drinks. His mission is to preserve ancient orchards, enhance biodiversity, and inspire renewed pride in these exceptional fruits.

This podcast was recorded live at the No, Low and Mid-Strength Summit in London in 2025. To see information about our next summit go here https://joinclubsoda.com/nlm-summit/

Click here for the full biographies of the guests.