Explorez tous les épisodes du podcast No Hacks: Web Strategy for the AI Age
| Titre | Date | Durée | |
|---|---|---|---|
| Empowered Teams Model in Experimentation with Lukas Vermeer | 09 Jun 2024 | 00:32:39 | |
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! --- | |||
| AI Customer Voice Analysis with Juliana Jackson | 07 Jun 2024 | 00:35:57 | |
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! --- | |||
| Your Copy Is *Not* Your Problem with Eden Bidani | 15 May 2024 | 00:17:25 | |
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! We discuss why copy isn't always the root cause of conversion issues and explore the broader factors that impact performance, such as UX problems and targeting the wrong audience. Eden emphasizes the importance of starting with copy when designing landing pages to ensure a seamless integration with the overall design and user experience. She also provides practical advice on how to effectively use tools like ChatGPT while maintaining a human touch in copywriting. --- | |||
| Optimizing the Customer Journey With Jeremy Epperson | 08 Feb 2022 | 00:38:48 | |
Jeremy Epperson is the Chief Growth Officer of Conversion Advocates. He has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups and brands like Disney, Square, Twilio, SurveyMonkey and more. In this episode, we talked about optimizing the touchpoints in your customer journey. Jeremy shares his four-phase customer journey model and ways to understand your customer sentiment. He also answered questions from the community:
Links in the episode: If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| If We Had Superpowers, This Is What We’ll Change Online | 01 Feb 2022 | 00:34:56 | |
We made it to our 50th episode! In this special episode, we talked about superpowers and what we will change online if we have them. Hint, we discussed websites, e-commerce and privacy. Also, a tv series you shouldn’t miss! If you have been listening to us, thank you and we appreciate your support! --- | |||
| Experimentation Program Maturity With Shiva Manjunath | 25 Jan 2022 | 00:39:19 | |
Shiva Manjunath, a Senior Experimentation Strategist at Speero and a ‘test to learn’ optimizer. He’s worked on teams spanning from B2B (Gartner) to B2C (Norweigan Cruise Line, Edible Arrangements) and focuses experiments on driving high business value and impact. If you want to learn about the right ways to run an experimentation program, this episode is for you. Shiva shares the purpose of a mature experimentation program, why test to learn is the better approach and how to avoid being subjective when running experiments.
Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Collecting Zero Party Data To Personalize Customer Journey With Jon Ivanco | 18 Jan 2022 | 00:48:54 | |
Jon Ivanco is a Customer Experience Consultant and Co-founder of Formtoro, a company focused on unlocking up to 38x more data on your users. If you want to learn what zero-party data is and why you should care about it this is the episode for you. Jon shared his insights on personalizing your customer journey and emphasized how data collection should be the first step to help influence your strategy. Jon also answered questions from some of our listeners/network:
Links in this episode:
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| Converting Ice-Cold Traffic With Eden Bidani | 11 Jan 2022 | 00:32:37 | |
Eden Bidani is a conversion copywriter and acquisition strategist with over a decade of experience helping SaaS, tech and e-commerce businesses drive crazy-growth. In this episode, we talked about what makes a thumb-stopping headline and why the goal of your ad is not to sell. Eden shares her proven 12-step framework for converting cold traffic into customers and also answers some copywriting questions from the community. Links in this episode:
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| What's the Biggest Fire You Had To Put Out at Work? | 04 Jan 2022 | 00:23:04 | |
In this episode, we went in a different direction and talked about some of the failures we had at work. As you know, not everything goes well even if we planned for the best. Sometimes, things blow up and it’s all about how you respond to it and the lessons we learned in the process. Links in this episode: If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| 2022 Predictions: 5 Experts Share What Marketers Should Focus On | 21 Dec 2021 | 00:36:46 | |
In our finale episode for 2021, we asked 5 experts about the biggest things that happened in their field this year. They also shared their predictions on what marketers should focus on in 2022.
Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Three Things We Gave a **** About in 2021 | 14 Dec 2021 | 00:35:34 | |
In this episode, we recapped the 3 things that happened in marketing that we cared about the most. We talked about the movement to a more privacy-focused world, the page experience update and the dramatic rise in demand for Technical SEO. And since it's the end of the year, we had a fun chat about our guests, why we started the podcast and a special year-end podcast!
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Using First Party Data to Drive Customer Retention with Juliana Jackson | 07 Dec 2021 | 00:49:51 | |
Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce. In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:
Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Key Insights From the 2021 State of Technical SEO | 30 Nov 2021 | 00:34:16 | |
In this episode, we bring you the key insights from the 2021 State of Technical SEO report, a collaboration between Aira and Women in Tech SEO. We discussed the impact of technical SEO, the biggest risks, and the most influential signals that reveal how the industry measures performance. Links in this episode: If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Simplifying CRO with Gerda Vogt-Thomas | 15 May 2024 | 00:22:59 | |
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! We get into the significance of data dictionaries for marketing teams, detailing how they simplify tracking and analyzing key metrics. Gerda explains how a well-documented data dictionary can enhance experimentation programs, making them more efficient and effective. Additionally, she discusses the challenges and rewards of speaking at the summit, highlighting the event's meticulous organization and diverse speaker lineup. Gerda also reflects on her experiences with conversion rate optimization over the past seven years, discussing the pros and cons of sliders, the evolving role of CRO professionals, and the critical importance of collaboration with company leaders. She shares her thoughts on the future of CRO, envisioning a shift towards freelance and small agency roles to meet the dynamic needs of businesses. --- | |||
| Experimentation as a Business Philosophy With Luka Nikolić | 23 Nov 2021 | 00:33:16 | |
Luka Nikolić is a CRO analyst in the Danish iGaming company Better Collective where he is in charge of optimizing a number of the company's affiliate websites for higher conversions. In this episode, we talked about experimentation as a strategy as opposed to a tactic. Luka shares why it’s better to adopt a mindset of experimentation to make the right decisions and deliver value to customers. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| The ROI of SEO-driven Content With Maeva Cifuentes | 16 Nov 2021 | 00:37:24 | |
Maeva Cifuentes, CEO of Flying Cat, has helped companies like Hotjar, Stonly, Operto, and Avantio reduce their dependence on paid ads and turn organic search into a leading revenue channel through scalable SEO content. In today’s episode, we tried to answer if it’s really possible to measure the ROI of SEO-driven content. Maeva shared her insights on how to handle common SEO objections and which specific KPIs to track to justify how impactful your SEO efforts are.
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| Creating Landing Pages That Convert With Annie Maguire | 09 Nov 2021 | 00:32:10 | |
Annie Maguire is a Conversion Copywriter who has worked with Fortune 500 companies such as Loreal, Samsung, Visa to help them understand their target customers better so they can make more money online. In this episode, we dove deep into the role of copy in CRO and the importance of customer research. Annie shared her proven 5-step process for creating landing pages that convert. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Case Study: How We Fixed A Client’s Core Web Vitals and 3x Their Mobile PageSpeed Score | 02 Nov 2021 | 00:36:39 | |
In this episode, we talked about an actual case study on how we fixed our client’s Core Web Vitals scores. We discussed the main issues we encountered, how we addressed them and our key wins. We shared how we achieved an LCP score of 2.4s (originally 19.8 sec) for one of their key pages. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Reviewing Jon MacDonald’s Opting In To Optimization | 26 Oct 2021 | 00:23:58 | |
Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts! Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| How To Get Your B2B Brand Messaging Right With Sara Lattanzio | 19 Oct 2021 | 00:28:49 | |
Sara Stella Lattanzio is a B2B Marketing Strategist, one of LinkedIn’s must follow and an Anti-buzzword marketer. In this episode, we delved into why brand messaging is important especially in B2B. Sara shares her actual framework to ensure that your brand message is clear and speaks to your audience.
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| Why Digging Into Analytics Will Help Your Paid Media Strategy With Blake Strozyk | 12 Oct 2021 | 00:23:59 | |
Links in this episode: If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Are Mobile Interstitials Acceptable in 2021? | 05 Oct 2021 | 00:28:40 | |
In this episode, we talked about mobile interstitials or what we often call popups which in 2016 was tagged as a negative ranking factor. But Google’s John Mueller recently announced some updates regarding the use of interstitials. Is it now acceptable? We discussed what changed and how to use it without affecting rankings.
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| How To Run a Google Tag Manager Audit With Neal Cole | 28 Sep 2021 | 00:29:11 | |
Neal Cole is an Optimisation Consultant at REO Digital and Conversion Uplift. He specializes in web analytics, conversion rate optimisation and data visualisations. According to Neal, Google Tag Manager (GTM) is a necessity in 2021. In this episode, we discussed how to get started with a GTM audit, why you need one and how often you should run an audit.
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| Can Privacy and Personalization Co-exist? A Deep Dive Into Zero Party Data | 22 Sep 2021 | 00:35:41 | |
As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Taming the HIPPO with Oreoluwa Akinnawo | 15 May 2024 | 00:17:59 | |
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Our conversation explores the challenges of dealing with "HIPPOs" — high-level stakeholders who often have the final say in decision-making processes. Ore provides insights into effective strategies for aligning experimentation proposals with stakeholders' goals, ensuring a collaborative approach. --- | |||
| Opting in to Optimization With Jon MacDonald | 14 Sep 2021 | 00:32:16 | |
Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Trust the (CRO) Process with Khalid Saleh | 07 Sep 2021 | 00:45:15 | |
Khalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more. Links in this episode:
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| Optimizing Your Core Web Vitals With Google’s Free Performance-focused Tools | 31 Aug 2021 | 00:47:36 | |
Core Web Vitals have been top of mind lately among webmasters and business owners, thanks to Google’s page experience update last June. In this episode, we’re delving into how we can use the tools available to effectively and continuously monitor your site’s Core Web Vital scores. We’re also sharing an actual case study of how a large publisher increased their page views by page views up by 27%, ad viewability over 75%, and advertising revenues improving by 18% after optimizing their site. Links in this episode: Step A: Evaluate Website Health
Step B: Debug and optimize
Step C: Monitor and continuous improvement
https://web.dev/vitals-tools-workflow/
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| Intersection of CRO and Technical SEO | 24 Aug 2021 | 00:36:52 | |
Conversion Rate Optimization aims to improve the user experience, which is technically, what Google wants to do for their users as well. In this episode, we discussed how these two intersect and we’ll explain to you why you should treat robots the same way you treat humans.
Links in this episode: If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Combining Qualitative and Quantitative Research with Helen Willmot and Simon Clark | 17 Aug 2021 | 00:35:29 | |
Helen Willmot is a UX Research Consultant at REO Digital. Simon Clark is Head of CRO at Evolved Search. In this episode they'll tell you all you need to know about combining qualitative and quantitative research to optimize your website. Simon also talks about event trackboards, listen on to learn what those are.
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Blogging Is Not Content Strategy With Simbar Dube | 03 Aug 2021 | 00:29:19 | |
Simbar Dube is the Growth Marketing Manager at Invesp, a leading Chicago-based CRO agency. In this episode, Simbar defines content strategy and why it’s not synonymous to blogging. He also shares his insights on the role of blogging and how to supplement it as part of your overall content marketing plan. Links in this episode: If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Marketing Hacks and Why You Should Avoid Them | 27 Jul 2021 | 00:49:01 | |
In this episode, we discussed 5 of the most common marketing hacks, why we think they simply don’t work and what you should do instead. We also touched a bit about our origin story and why we believe that playing the long game is the only way to achieve long-term success. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Two More Years of Cookies and Other Privacy News | 13 Jul 2021 | 00:33:40 | |
In this episode, we bring you the biggest privacy news starting with Google’s extension of 3rd-party cookies until 2023, a notable shift in Android mobile ad spending in response to Apple’s ATT, and the latest, a group of privacy-first companies calling on EU and US lawmakers to ban surveillance-based advertising to protect people's privacy. We also shared a list of privacy-oriented tools to protect you online. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| The Value of Content with Benjamin Grønvold | 06 Jul 2021 | 00:35:42 | |
Benjamin Grønvold is a Norway-based digital marketer and SEO specialist. In this episode, we talked about how to figure out the right content to create, his go-to tools for planning content and the value of creating content for the entire customer journey.
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Google Rolls-Out Page Experience Update: What You Need To Know | 29 Jun 2021 | 00:44:30 | |
Google has officially rolled out its page experience update as of mid-June 2021. Along with it comes the newest metrics, Core Web Vitals. In this episode, we unpack what this update means for your business, why you should care, and more importantly what you can do to optimize your site for CWV. We also shared the exact steps on how we achieved a 90+ page speed score for mobile. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Design for the Irrational with Line-Ariel Bretous | 14 May 2024 | 00:19:14 | |
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Throughout the episode, Line-Ariel talked about the relationship between consumer behavior and loyalty, emphasizing the importance of emotional connections in fostering long-term business success. She explained different types of loyalty—transactional, emotional, and habitual—and how businesses can cultivate these to enhance consumer engagement and satisfaction. Links: Lin-Ariel's LinkedIn --- | |||
| Tracking Pixels and Apple's Mail Privacy Protection | 22 Jun 2021 | 00:33:43 | |
Apple is leading the war on privacy in tech and users are slowly waking up to privacy concerns. In this episode, we covered how people are reacting to the app tracking transparency roll-out, how tracking pixels work and the latest in Apple’s privacy campaign. If you’re a marketer, it’s never been more important to collect your own data. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Mobile Insights from Top 100 Shopify Stores | 15 Jun 2021 | 00:40:41 | |
Our 20th episode is extra special because we’ve published our first case study where we audited the Top 100 most successful Shopify stores globally. We went through the entire shopping experience strictly on mobile. In this episode, we broke down our key findings, patterns and why we think these sites are successful. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Strategic Approach to SEO with Jason Barnard | 08 Jun 2021 | 00:54:27 | |
Jason Barnard, The Brand SERP Guy, is the founder of Kalicube and a regular conference speaker on SEO. This episode is about all you need to know about the strategic approach to search engine optimization. We’ll talk about the three needs Google has - Understanding, Credibility and Deliverability - that you need to satisfy so you can win the SEO game. Links in this episode: If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Increasing Your Revenue With Mobile CRO | 01 Jun 2021 | 00:42:01 | |
Let’s talk about one of the most painfully obvious things you can do to improve your website and increase revenue. We are talking about optimizing your mobile for conversions. We will walk you through how you can fix this by first identifying your relative mobile conversion rate, addressing speed issues and finally enhancing your mobile UX thru CRO. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Goodbye Funnel, Hello Messy Middle | 25 May 2021 | 00:45:26 | |
The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Get the FLoC Outta Here | 18 May 2021 | 00:42:52 | |
In this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| How to Run a Content Audit with Kelsey Jones | 11 May 2021 | 00:24:44 | |
Kelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| How to Work With Developers | 04 May 2021 | 00:30:03 | |
There’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In today’s episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively. If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| How To Make Your Website Better | 27 Apr 2021 | 00:35:18 | |
It’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. Today, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| How To Prepare Your E-Commerce Website for Core Web Vitals | 20 Apr 2021 | 00:45:44 | |
Google’s Page experience update is coming this June 2021. And along with this update, a new set of metrics known as Core Web Vitals which relates to speed, responsiveness and visual stability. Links in this episode:
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Your A/B Tests are Lying to You with May Chin | 13 May 2024 | 00:24:43 | |
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! May discusses her accidental journey into the world of product growth and analytics and how her experiences shaped her approach at Zalora. --- | |||
| How To Use LinkedIn To Create Content Your B2B Audience Will Love | 13 Apr 2021 | 00:45:18 | |
How do you create content your customers will care about? In this episode, we focused on finding content ideas for your B2B customers. We zoomed in on Linkedin and why this is a great platform to source your ideas and to help you create content that your audience wants. Links in this episode:
If you learned something new today, it’d be great if you left us a review. Thanks for listening! --- | |||
| Improve Your Conversion Rate With Conversion Research Part 2 | 06 Apr 2021 | 00:40:00 | |
This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion. Links in this episode:
Don’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform. --- | |||
| Improve Your Conversion Rate With Conversion Research Part 1 | 30 Mar 2021 | 00:30:47 | |
Growing your online presence is never free. With growth, it’s mostly about reaching the right audience at the right time. But what happens when all those people come to your website? Do they continue to do what you need them to do? That’s where the real conversions need to happen. In the first of a 2-part series, we’ll talk about conversion rate optimization, specifically conversion research and the three things you need to do. We will start with heuristic evaluation and the Lift Model as an effective conversion optimization framework. Link/s in this episode:
If you learned something new today, it’d be great if you left us a review. Thanks for listening! --- | |||