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TitreDateDurée
Welcome to ABA Redefined - Expanding Behavior Analysis Beyond Autism09 Jun 202500:02:52

Welcome to the ABA Redefined podcast trailer! Host Sarah Burby introduces her mission to expand the science of behavior analysis beyond autism into exciting new areas like health coaching, business building, and more. If you've ever wondered how to apply your ABA knowledge in non-traditional settings, this podcast is your roadmap to breaking boundaries and building the career of your dreams.


In This Episode, Sarah Burby:

Introduces her mission to expand the science of behavior analysis beyond autism into exciting new areas

Shares how MindBodyBehavior is training over 70 BCBA candidates in non-traditional settings

Explains the 32 CEU health coaching program and Amplify business building program

Reveals her inspiration for finally launching this podcast after a year of planning

Previews upcoming episodes featuring real BCBAs making waves in non-traditional fields


Quotes from This Episode:

"My sole purpose of this podcast is to help you understand and feel confident that you can apply behavior analysis to whatever area lights you up."

"No one was really applying ABA to health coaching when I first got started and that didn't stop me."

"If someone is not currently applying it into that area, it doesn't mean you can't."


Connect With Us:

MindBodyBehavior Website

BCBA Supervision Program Outside ASD

32 CEU Board Approved Health Coaching Program

Amplify Building Business Program

Email: sarah@mindbodybehaviorllc.com

Social Media: @mindbodybehavioranalyst


Next Episode Preview

Don't miss the next episode where Sarah shares her personal journey from working as a BCBA in traditional settings to building a million-dollar business in the health and fitness space using behavior analysis principles.

Love the show?
Leave us a 5-star review and share it with a friend who would benefit from this episode!

Intro to ABA Redefined: From “This would be cool,” to doing the damn thing. 18 Jun 202500:19:37

Ever wondered how to transition from traditional ABA to building a thriving business in health and wellness? In this inaugural episode, Sarah Burby shares her complete journey from accidentally discovering ABA through a summer camp job to building a million-dollar business in the health and fitness space.

If you're feeling stuck in traditional settings or curious about applying behavior analysis in new ways, you’ll want to give this episode a listen.

IN THIS EPISODE, SARAH BURBY:

Shares how a newspaper ad for a summer camp changed her entire career trajectory

Reveals her path from making $22,000/year as a grad student to building a thriving business outside the traditional ABA setting

Explains why she left traditional ABA settings (spoiler: it wasn't burnout!)

Details her journey to becoming dually certified as a BCBA and National Board Certified Health Coach

Discusses the moment she decided to go all in on her health coaching business while pregnant

Introduces MindBodyBehavior's three programs helping BCBAs work outside traditional settings


RESOURCES MENTIONEDFlagler College – St. Augustine, Florida
Rider University ABA Graduate Program (first cohort)
ACE Health Coaching Certification
National Board for Health and Wellness Coaching
Certified Intuitive Eating Counselor certification
Small Changes Coaching (Sarah's original business name)


QUOTES FROM THIS EPISODE

"This science of ABA is so cool. And it doesn't just apply to autism. We can apply the science of ABA anywhere. But like, I'm sure most of you have heard something similar. That was the end of the sentence."
"I personally could not live with that potential regret of not doing something. So I was like, you know what? I'm going to go all in."
"There is a major misconception in our field that if you want to accrue your practicum hours, you have to be an RBT. Nowhere in the handbook does it say that."
"My goal for this podcast is to bring on guests that are working outside of the traditional settings... It is possible. You can do it."

You're all set — just copy and paste directly into the Spotify description field, no edits needed. Let me know if you want a template version for your workflow.


Connect With Us:

⁠MindBodyBehavior Website⁠

BCBA Supervision Program Outside ASD⁠

32 CEU Board Approved Health Coaching Program⁠

Amplify Building Business Program⁠

Email: ⁠sarah@mindbodybehaviorllc.com⁠

Social Media: ⁠@mindbodybehavioranalyst


Next Episode Preview
Don’t miss the next episode, where Sarah dives deep into imposter syndrome—and why it’s so much deeper than just not feeling “good enough.”

If you love the show, leave us a 5-star review and share it with a BCBA friend who's ready to think outside the traditional box!

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.


#ABARedefined #BehaviorAnalysis #BCBA #HealthCoaching #ABABusiness #MindBodyBehavior #BCBASupervision #BehaviorChange #Entrepreneurship #ABAInnovation #HealthAndWellness #IntuitiveEating

Episode 1: Breaking Through Imposter Syndrome 25 Jun 202500:31:42

Feeling like a fraud despite your accomplishments? You’re not alone.

In this vulnerable and empowering episode, Sarah breaks down the psychology of imposter syndrome and how it shows up in every area of MindBodyBehavior—from supervision to health coaching to business building.

From her fear of public speaking in 2018 to launching this very podcast, Sarah shares how she learned to feel the fear and do it anyway.

In This Episode, Sarah Burby:

  • Defines imposter syndrome and why it intensifies with success

  • Breaks down the 5 types of imposter syndrome (and reveals her own struggles)

  • Shares her journey from vomiting before presentations to confidently hosting this podcast

  • Explains the “imposter loop” that traps us in perfectionism

  • Reveals why her mentor refused to review her course again (and how it changed everything)

  • Discusses how her upbringing shaped her adult relationship with achievement

  • Offers practical tools for making space for fear while still pursuing your dreams

The 5 Types of Imposter Syndrome:

  • The Perfectionist – Unrealistic standards, focus on flaws, avoids delegation

  • The Expert – Fear of being exposed, constantly chasing more training

  • The Soloist – Believes asking for help signals weakness

  • The Natural Genius – Expects to master things instantly, struggles when challenged

  • The Superwoman/Superman – Feels the need to excel in every life domain

Quotes From This Episode:
"Some days I wake up and I’m ready to freaking go. And some days I wake up and think—who put me in charge?"

"If I never did the thing that made me scared and uncomfortable, who knows where I’d be today?"

"If I said yes to this right now, I’d be reinforcing your behavior of seeking approval from me. It’s good enough. You know it’s good enough."

"I need to do this thing that feels wildly uncomfortable… because I know I need to get at least decent at public speaking."

"When was the last time you looked back at something you did well and just said: yeah. I did that?"

Sarah’s 5-Step Challenge:
After this episode, challenge yourself to:

  1. Define imposter syndrome in your own words

  2. Identify all the areas where it shows up in your life

  3. Map out your personal “imposter loop”

  4. Choose one scary thing to do this week—and visualize the outcome

  5. Celebrate one thing you’re proud of from the past week

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 2: Why Would I Hire a Coach? with Kendra Babbey 02 Jul 202500:47:38

Meet Kendra, Sarah's right-hand woman and co-instructor for MindBodyBehavior's National Board Health Coaching Program.

From working in residential facilities with high-risk behaviors to coaching veterans and teaching motivational interviewing to National Guard leaders, Kendra’s career shows just how diverse an ABA path can be.

Plus, get behind-the-scenes insights into their health coaching program—and learn why “just telling people what to do” isn’t actually coaching.

In This Episode, Sarah and Kendra Discuss:

  • How a Facebook tag led to their partnership and co-teaching journey

  • Kendra’s transition from traditional ABA to nutrition and health coaching

  • Her personal story of healing from hormonal imbalances

  • Supporting veterans through Mission 22 and National Guard programs

  • Teaching motivational interviewing to military leadership

  • The behavioral science behind grocery shopping

  • The real difference between coaching and consulting

  • Setting boundaries and building a flexible career in behavior analysis

  • Watching students develop their own unique coaching voices

  • Common myths about what health coaching is (and isn’t)

Guest Information:
Kendra – BCBA, Board Certified Health Coach, Co-Instructor of the MindBodyBehavior Health Coaching Program

  • Master's in Human Nutrition and Functional Medicine

  • Certified Personal Trainer and Yoga Instructor

  • Veteran support through Mission 22 nonprofit

  • Motivational Interviewing Instructor for National Guard

Quotes From This Episode:
"I learned for myself—and I believe this truly for everyone else—that food can be medicine."

"By the end of it, complete buy-in. A completely different way to talk to individuals... we're all humans."

"There's not a great understanding of what coaching is. Why would I hire a coach, right? Unless you've actually experienced it."

"Think about how, if you broke [grocery shopping] down into every single step of a task analysis, there's so much that goes into that."

"The journey is part of the coaching... it’s just a very different aspect of helping somebody get to the place where they want to be."

Key Insights:

  • Multiple Certifications Work: Sarah and Kendra both tried two coaching programs before landing on board-approved options

  • MI Skills Transfer: Motivational interviewing strengthens communication in traditional ABA settings

  • Diverse Career Paths: ABA professionals are now coaching in wellness, military, and corporate sectors

  • Coaching vs. Consulting: Coaching is about guiding a process—not handing over a plan

  • Flexibility Matters: Once you’ve worked on your own terms, it’s hard to go back

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 29: Money Mindset: Rewriting Your Money Story 11 Mar 202600:26:14

In this episode, Sarah kicks off Money Mindset March with a powerful question:


Do you actually have a money problem… or do you have a money story problem?

So many people believe they struggle with money because there simply isn’t enough of it. But Sarah challenges that idea and explores how the real issue is often the stories and beliefs we carry about money—many of which were formed early in life without us even realizing it.

Sarah shares personal experiences from growing up in a middle-class household where negative messages about wealth were common, and how those early narratives shaped her adult relationship with money. She explains how beliefs about money are often learned through observation, reinforced through emotional experiences, and carried into adulthood as if they were facts.

Throughout the episode, Sarah breaks down how to identify your own money stories, where they might have come from, and how those beliefs could be influencing your decisions around work, business, and self-worth.

If you’ve ever felt guilt for wanting more money, struggled to advocate for yourself financially, or worried that wealth might change who you are, this episode invites you to question those assumptions and begin rewriting your story.


In This Episode Sarah Discusses…

  • How many “money problems” are actually belief and story problems
  • How childhood experiences and family narratives shape your relationship with money
  • Common money stories like “money is hard to keep,” “money is selfish,” or “money causes stress”
  • Why guilt and shame around wanting money are often learned—not inherently yours
  • The exercise “Money is…” to uncover the beliefs running your financial decisions
  • How fear of judgment or rejection can keep you from asking for raises, pricing confidently, or pursuing opportunities
  • Why people often undervalue themselves or self-sabotage when financial success becomes possible
  • How money acts as an amplifier of your character rather than something that changes who you are
  • The importance of creating new evidence to challenge old financial beliefs
  • Small actions that help break money blocks and build confidence around earning and receiving more

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 28: What Do You Really Want? Inner Truths 03 Mar 202600:22:13

In this episode, Sarah asks the question she returns to over and over again—in her own life and inside the MindBody Behavior community:


What do you really want?

Not what sounds responsible. Not what fits the timeline. Not what looks good on paper. Not what makes you appear like the “good” professional, partner, parent, or friend.


What do you actually want?

Sarah unpacks the difference between conditional desires (the ones shaped by society, family, praise, and fear of disappointment) and intrinsic desires (the ones that feel alive, expansive, and deeply yours). She explores why so many high-achieving people hit goals and feel relief instead of fulfillment—and how to tell whether you’re moving toward something meaningful or just running away from something uncomfortable.


If you’ve been feeling apathetic, stuck, or quietly unfulfilled—even though your life “looks good” from the outside—this episode is your invitation to get radically honest.


In This Episode Sarah Discusses…

  • The difference between conditional wants (outside-in) and intrinsic wants (inside-out)
  • Why achieving the “right” goals can still leave you feeling empty
  • The body-based cue: does this desire feel expansive or contracted?
  • The question: “If no one ever knew I did this, would I still want it?”
  • How we confuse clarity with certainty—and why certainty isn’t required
  • The permission trap: whose approval are you still waiting for?
  • Why arbitrary timelines (“by this age I should…”) quietly run your life
  • Moving toward something vs. running away from something—and how they can look identical
  • Her own evolution around money, financial freedom, and releasing shame
  • Why dreaming feels hard when you’ve trained yourself not to want too much

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 19: What energy are you attracting?28 Oct 202500:18:00

ABA Redefined - Episode 19: The Energy You Keep - Who’s Shaping Your Reality’

Release Date: 10/29/2025

Duration: 18 minutes

Host: Sarah Burby, BCBA, Founder of MindBodyBehavior


Episode Description

Your circle isn't just nice to have—it's literally shaping who you're becoming. In this raw and energizing episode, Sarah gets real about the invisible power of the people you surround yourself with and why "your vibe attracts your tribe" isn't just a cute saying. From mastermind groups that blow her ceiling off to draining relationships she had to step back from, Sarah breaks down how to audit your inner circle and intentionally curate the energy that will unleash (not limit) your potential.

In this Episode Sarah Discusses...

  • Why the upcoming MindBodyBehavior retreat has her so amped she can't sleep until 2 AM

  • The two types of people: those who lift you up and those who drain your energy

  • How her mastermind group destroys limiting beliefs about what's possible

  • The neuroscience behind it: state-dependent memory and how your emotional state shapes what you learn and recall

  • Thinking about growth like shaping successive approximations in ABA terms

Quotes From This Episode

"Who we keep in our inner circle is literally who is shaping who we become. And I think that a lot of people really underestimate that."

"If they can do it, why can't I do that? Maybe I've been selling myself short for X amount of years. Maybe I'm much more capable than what I've been doing and what I've let myself believe."

"Can you imagine what would happen if you started believing in yourself as fiercely as you've been clinging onto your excuses, as fiercely as you've been doubting yourself?"

"Your energy is so precious. I just need you to understand that, and it's up to you to be intentional as hell about who and what you allow into your space."

"The world needs you to stop playing small. It needs you to stop hiding your magic and stop believing the BS about who you can't be."

"I am deliberate about my influences. I surround myself with people who believe boldly and move bravely. I choose energy that unleashes my potential, not limits it."

This Week's Challenge

  1. Audit your top five influences - people, social media accounts, podcasts. What energy are they amplifying in you?

  2. Have one conversation about an energy-draining dynamic. How could you realign it with compassion?

  3. Invite one person into your circle who embodies the energy you want to grow. Tell them why.

  4. Notice how your potential expands when you do this work.

  • MindBodyBehavior's First In-Person Retreat (April 2025)

  • State-dependent memory research

  • Shaping and successive approximations (ABA concepts)

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 18: Logic vs. Emotion21 Oct 202500:26:07

Sarah gets brutally honest about the skill that took years and multiple coaches to master: responding from logic instead of emotion. After noticing patterns of emotional responses from others in recent months, she shares the neuroscience behind why our brains hijack us, how to spot emotional vs. logical responses (in yourself and others), and practical strategies she uses to avoid relationship-destroying reactions. Plus, her confession about what triggers her emotional responses most (spoiler: it involves lunch).


In This Episode, Sarah Discusses...

  • The amygdala hijack: Why your logical brain literally goes offline when triggered

  • Clear signs someone (including you) is responding emotionally vs. logically

  • How to respond when others are coming at you emotionally

  • Three questions to ask before hitting send on any responseThe acceptance piece: sitting with discomfort instead of reactive responding

  • Quotes from This Episode

    • "By the time your logical brain even knows something happened, your emotional brain has already decided to do its own response."
    • "We all know those phrases, right? They're professional ways to say, I'm basically really pissed off, and I want you to know it without me actually saying I'm pissed off."
    • "Our first gut response in those situations is usually not the most helpful. The one that comes after we pause, when we sleep, when we eat - that usually solves problems and builds relationships."


    Action Steps & Takeaways

    • Track your emotional response patterns using the ABC model (Antecedent, Behavior, Consequence)
    • Implement the HALT check before responding to triggering situations
    • Practice the 12-24 hour rule on one small trigger this week
    • Ask yourself: "Am I trying to be right, or am I trying to solve the problem?"
    • Use incompatible behaviors (walking, breathing exercises) to prevent emotional responding

    RESOURCES MENTIONED

    SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 17: Fear of Judgment and the Spotlight Effect 15 Oct 202500:18:05

In this deeply personal episode, Sarah tackles one of the most universal struggles we all face: the paralyzing fear of what other people think.

Drawing from her own journey of putting herself out there on social media and building her business, Sarah explores the psychological research behind the "Spotlight Effect" — the cognitive bias that makes us think people are paying way more attention to us than they actually are.

She shares vulnerable stories about posting her success story, dealing with public criticism, and the moment she realized she's "not that important" (in the most liberating way possible). Sarah challenges behavior analysts specifically to examine how their fear of judgment keeps them playing small, diluting their message, and missing opportunities for growth.

This episode is a powerful reminder that being judged is survivable, that authenticity matters more than perfection, and that your people are looking for the real you — not a sanitized, people-pleasing version. If you've been holding yourself back because you're worried about criticism, this episode will inspire you to live life "hot pink and sparkly" instead of beige and invisible.

Resources Mentioned

  • Cornell University research on the Spotlight Effect (students wearing embarrassing t-shirts study)

  • Self-compassion research on threat systems and social evaluation

  • Mind Body Behavior business coaching and programs

  • Instagram: @mindbodybehavioranalyst

Quotes from This Episode

  • "We think people are noticing us twice as much as they actually are. And we walk around, we're convinced, everyone's watching us, everyone's judging us, everyone's forming opinions about every little thing that we do, and the truth is, most people are too busy worrying about what everyone thinks about them."

  • "I'm actually not that important, and I mean that in the most liberating way possible. Most people are not just sitting around thinking about me at all times."

  • "Just because it feels dangerous, does not mean it's actually dangerous. So your feelings are valid. I will never discredit that. Your feelings are valid. But, they're not always accurate predictors of your reality."

  • "The only way that we will guarantee that we'll never be criticized is to never do anything, never say anything, never try anything... And I sure am hell not living my life like that. You know how I want to live my life? Hot pink, and sparkly."

  • "If you try to be for everyone, you're gonna end up being for no one. You become this watered-down version of yourself."

  • "You can't grow if you're not willing to be bad at things first. You can't learn if you're not willing to make mistakes."

  • "You could be safe from criticism, but you're also safe from progress."

  • "The people who matter will not judge you for being human. And the people who judge you for being human do not matter."

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 16: Stop Living for the Weekend 08 Oct 202500:21:38

Are you spending 45-55 hours per week just waiting for Friday to arrive?

In this eye-opening episode, Sarah breaks down the actual math of living for the weekend and challenges the normalized belief that work is supposed to drain us.

She shares her personal journey from experiencing Sunday scaries and counting down to Friday, to genuinely looking forward to Mondays.

If you're stuck in the cycle of tolerating Monday through Friday just to enjoy 32 waking hours on the weekend, this episode will help you rethink what's possible for your career and your life.

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 15: The Breakdown Breakdown: What Your Terrible Week is Actually Teaching You 01 Oct 202500:16:22

Sarah almost didn't record this episode because her house got hit hard with COVID and she was struggling with that "razor blade throat" feeling. But sometimes our worst weeks become our best teachers.

In this raw and honest episode, recorded on a Saturday after barely making it through the week, Sarah shares five powerful lessons she learned during her breakdown week - from realizing she's not superhuman to understanding that her worth isn't tied to productivity.

This isn't toxic positivity - it's about mining your hard moments for wisdom and refusing to let them be meaningless.

If you've ever felt like you're failing at everything while sick, overwhelmed, or just having one of those weeks, this episode will help you reframe your struggles as your curriculum.

Quotes from This Episode

  • "Maybe this terrible week isn't happening to me. Maybe it's happening for me. Maybe there's something I'm supposed to learn here that I can't see yet because I'm too busy being pissed off about it."

  • "Our hardest moments don't always have to be interruptions to our growth. Most of the time, they are our growth."

  • "There's a huge, huge difference between 'this painful thing was meant to happen' and 'now that this painful thing has happened, what can I learn from that?' One dismisses your pain, the other honors it while also refusing to let it be meaningless."

  • "I am not superhuman, and pretending that I am literally serves no one."

  • "My worth is not tied to my productivity."

  • "Your struggles are not your weakness. They're teaching you about your resilience, priorities, and what really matters."

  • "Your breakdown might be just the beginning of your breakthrough."

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 14: Why Other People's Success Feels So Personal 24 Sep 202500:17:46

Ever find yourself spiraling when you see another BCBA's success on social media?

In this vulnerable and insightful episode, Sarah dives deep into the psychology of comparison and why other people's wins can feel like personal attacks on our worth.

She shares her own struggles with comparison paralysis in the early days of building MindBodyBehavior and reveals the game-changing strategies that helped her transform comparison from a source of pain into valuable data for growth.

If you've ever felt stuck comparing yourself to others in your field, this episode will help you break free from that exhausting cycle and start using other people's success as fuel for your own journey.

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 13: Starting Before You're Ready 17 Sep 202500:14:48

Are you stuck waiting for the "perfect moment" to start that business, take that course, or make that career change?

In this episode, recorded from Sarah's brand new office, she dives deep into the psychology behind our "readiness illusion" and why we get trapped believing that readiness is a prerequisite for action.

Sarah breaks down the competing brain systems that keep us in perpetual preparation mode and reveals why confidence comes after action, not before.

If you're a behavior analyst who's been telling yourself "I'm not ready yet" for that next big step, this episode will help you recognize when preparation becomes sophisticated procrastination and give you the tools to start building your future self in the doing phase.

Resources Mentioned

  • Tech industry concept of "failing fast"

  • Prefrontal cortex vs limbic system psychology

  • Self-compassion practices for beginners

  • Psychological safety techniques

Quotes from This Episode

  • "We get stuck in believing that readiness is a prerequisite for action, but there's really a readiness illusion. Feeling ready is a story that we tell ourselves often to avoid the discomfort of uncertainty."

  • "The feeling of readiness rarely comes before action. It comes after. Confidence is built by actually doing the thing. It's not built by rehearsing all these things in our head through planning."

  • "Who do you become when you're perpetually preparing for something? You become someone who is going to do something rather than someone who is doing something."

  • "Oftentimes, our reasons for not being ready are really our fears that are wearing this mask of logic."

  • "When we demand perfection before we start, we're essentially demanding that we skip the learning phase and just jump straight into mastery. This is impossible."

  • "What if readiness isn't about having everything figured out? What if readiness is simply about being willing to learn as you go?"

  • "Your first version of anything - your business, a creative project, a new career - is not supposed to be your final version. It's supposed to be your learning version."

  • "Starting before you're ready requires you to have self compassion. You must become your own safe person."

  • "Your future self isn't waiting for you to become ready. It's waiting for you to become brave."

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 12: Embracing Authentic Alignment 10 Sep 202500:18:00

In this candid solo episode, Sarah takes you inside her brain for an unfiltered reflection on two powerful life lessons she's been processing.

First, she explores how some of life's biggest disappointments, from failed business partnerships to missed opportunities, often become our greatest blessings in disguise. Through personal stories about fitness studio collaborations that fell through and teaching positions she didn't get, Sarah reveals how these "failures" forced her to fully commit to building MindBodyBehavior.

Then, she challenges the common excuse of "it's not the right time" or "I'm not ready," asking for an operational definition of what the "right time" actually looks like.

If you've been waiting for perfect conditions to make a change, start something new, or take a risk, this episode will make you reconsider whether that perfect moment will ever actually arrive.

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 11: Brain Dump - When Things Don't Work Out and the Myth of Perfect Timing 03 Sep 202500:19:11

In this candid solo episode, Sarah takes you inside her brain for an unfiltered reflection on two powerful life lessons she's been processing.

First, she explores how some of life's biggest disappointments - from failed business partnerships to missed opportunities - often become our greatest blessings in disguise. Through personal stories about fitness studio collaborations that fell through and teaching positions she didn't get, Sarah reveals how these "failures" forced her to fully commit to building MindBodyBehavior.

Then, she challenges the common excuse of "it's not the right time" or "I'm not ready," asking for an operational definition of what the "right time" actually looks like.

If you've been waiting for perfect conditions to make a change, start something new, or take a risk, this episode will make you reconsider whether that perfect moment will ever actually arrive.

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 10: From Solo Travel to Self Set Go - Dani's Journey to Redefining Success in ABA 27 Aug 202500:43:36

Join Sarah as she reconnects with Dani (Daniela Galves Moreno), BCBA and co-founder of Brawn and Bloom, for an inspiring conversation about courage, personal growth, and creating change in the ABA field.

Dani shares her incredible journey from working at Nemours Children's Hospital to taking a bold 4-month solo travel adventure that transformed her career path. Discover how this leap of faith led to co-founding Self Set Go, the field's first conference dedicated to clinician wellness and personal development.

If you're feeling stuck in traditional ABA roles or curious about applying behavior analysis to personal growth and entrepreneurship, this episode offers both inspiration and practical wisdom about taking courageous steps toward your own 2.0 version.


Resources Mentioned

  • Rollins College (Danny's undergraduate experience)

  • Florida Institute of Technology (FIT) - BCaBA and BCBA programs

  • Nemours Children's Hospital

  • Brawn and Bloom company

  • Self Set Go Conference - October 10th and 11th, 2025

    • Theme: "Redefining Success and Discovering Your 2.0"

  • Dr. Sarah E. Hill - Your Brain on Birth Control book

  • Dr. Tyra Sellers - supervision and wellness keynote

  • Dr. Cassie Holmes - Happier Hour book

  • Dr. Karen Norton - Body Brain Alliance

  • Kendra's nutrition workshop

  • 15% discount code: MindBodyBehavior

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 27: Facing Fear: From Paralysis to Purpose 25 Feb 202600:23:10

In this episode, Sarah dives deep into one of the most misunderstood emotions we experience: fear.

So many high-capacity, capable people say, “I’m anxious,” “I’m nervous,” or “I’m scared,” and use that as a reason not to move toward something that deeply matters to them. But what if fear isn’t the stop sign you think it is?

Sarah breaks down how fear disguises itself as perfectionism, procrastination, over-preparation, and people-pleasing—and why those behaviors feel productive but are actually keeping you stuck. She introduces a practical framework to help you name fear, locate it in your body, uncover the deeper belief underneath it, and decide whether avoiding it is actually costing you the life you want.

This episode is both mindset work and practical strategy. If you’ve been waiting to feel “ready” before you make a move, this conversation is your invitation to stop letting fear make your decisions.


In This Episode Sarah Discusses…

  • How fear shows up as perfectionism (“it’s not ready yet”) and why perfect is just fear in disguise
    Why procrastination often isn’t laziness—but fear of doing it badly
  • The hidden cost of over-preparing and chasing “one more certification” before starting
  • How people-pleasing is often rooted in fear of rejection or disapproval
  • Why your brain reacts to social rejection the same way it reacts to physical danger
  • The deeper questions to ask: “And then what?” to uncover the real fear underneath the surface
  • The difference between saying “I am anxious” and “I am feeling anxious”—and why that language shift matters
  • How to tact (label) fear in your body with extreme specificity
  • Using a cost-benefit analysis to evaluate what avoiding fear is actually costing you
  • Why the goal isn’t to eliminate fear—but to let it come along for the ride

RESOURCES MENTIONED

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Episode 9: Behavior Goals, Emotional Goals, and Outcome Goals 20 Aug 202500:18:20

In this solo episode, Sarah breaks down the crucial differences between behavior goals, emotional goals, and outcome goals and why getting stuck on the wrong type can leave you frustrated and spinning your wheels.

Whether you're a BCBA working with clients or someone looking to create more meaningful change in your own life, this episode will shift your perspective on what goals actually work and why focusing on what you can control makes all the difference.

Resources Mentioned

  • Cooper's ABA 101 - Dead Man's Test concept

  • ACT (Acceptance and Commitment Therapy) framework

  • Magic Wand Exercise from ACT

  • Seven Day Documentary exercise

  • Values-based living research

RESOURCES MENTIONED

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Episode 8: Chauntae’s Journey: From Makeup Artist to BCBA to Fitness Empire Builder 13 Aug 202500:45:39

Ever wondered how a makeup artist became one of the pioneering BCBAs in the health and fitness space?

In this inspiring episode, Chauntae from Path to Goals shares her complete transformation journey from beauty industry professional to BCBA to successful nutrition coaching entrepreneur.

If you're feeling stuck in traditional ABA settings or curious about building a physique transformation business using behavior analysis principles, this candid conversation covers the real challenges of entrepreneurship, authentic marketing, and building a business that serves your ideal clients. Chauntae doesn't hold back on the investments, risks, and mindset shifts required to create something extraordinary outside the traditional BCBA path.

Resources Mentioned

  • Path to Goals (Chauntae’s nutrition coaching business)

  • DHA Labs (functional health testing partnership)

  • Julie Soliak (early mentorship)

  • Behavior Bitches podcast (2019 appearance)

  • Instagram Stories (for building confidence on camera)

  • Various business coaching and marketing master classes

  • Powerlifting, Olympic weightlifting, and bodybuilding communities

RESOURCES MENTIONED

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Episode 7: Digital Detox: How I Broke Up with My Phone and Why You Should Too 06 Aug 202500:15:30

Feeling stuck in a funk and constantly reaching for your phone?

In this solo episode, Sarah shares her personal journey of breaking up with her smartphone and the immediate results she experienced in less than a week.

From buying old-school alarm clocks to setting strict phone boundaries, Sarah gets vulnerable about the pressure she put on herself to be available 24/7 and how stepping away from constant connectivity unleashed a flood of creativity and focus.

If you're a BCBA or business owner feeling tethered to your device, this episode offers practical strategies and permission to disconnect without the guilt.

Resources Mentioned

  • Digital alarm clocks (old school plug-in style)

  • Thrift store clocks as alternatives

  • Sunday screen time reminders (iPhone feature)

Quotes from This Episode
"I felt like in order to be a good leader and to set a good example, I had to be available all the time. And when I really stopped and paused, I thought about like, what do I want to model for myself? And for my team, I do not expect my team, nor do I want my team to be available 24 seven."

"I think for a while, even with text messages, I got in such a habit that everything needed an immediate response. Every text message, every email, every call, I felt like needed a response immediately. And that was the pressure that I put on myself."

"I have noticed in less than a week, my creativity is like overflowing. I am getting so many awesome, if I do say so myself, ideas for this podcast for business decisions, for mind, body behavior, for other things outside of work."

"If I am building a business where I have to be online 24 seven to feel like I'm getting a constant flow of new clients, new insurance, that I am doing something wrong. I am not building my business the way I want to build it."

"Take a week of baseline data and just see when you're most frequently using your phone and also do some like pre post data, right? So noticing like, okay, what am I feeling right now? Then I'm going to pick up my phone and use my phone for X amount of time. How do I feel afterwards?"

RESOURCES MENTIONED

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Episode 6: From Health Coach to Behavior Analyst: Applying ABA in Organizational Settings with Lisa Vega 30 Jul 202500:45:11

Discover how a board certified health coach is revolutionizing workplace performance by applying behavior analysis principles in organizational settings.

In this episode, Sarah sits down with current supervisee Lisa Vega, who brings a unique perspective as someone transitioning from health coaching to becoming a BCBA.

Lisa shares fascinating case studies from her work as a manager, including how she used ABA principles to improve AI usage among coaches, enhance customer satisfaction ratings, and create more objective performance evaluations.

If you're curious about applying behavior analysis beyond traditional autism settings or want to see how ABA can transform workplace dynamics, this conversation will inspire you to think differently about where our science can make an impact.

Resources Mentioned

  • Mind Body Behavior supervision program

  • Board certified health coaching certification

  • Acceptance and Commitment Therapy (ACT) in organizational settings

  • Customer satisfaction surveys and data collection systems

  • Motivational Interviewing (MI) techniques

  • Operational definitions for workplace behaviors

  • Performance evaluation rubrics and objective measurement systems

  • Spanish language ABA resources and cultural adaptation

  • Puerto Rico ABA services and waiting lists

RESOURCES MENTIONED

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Episode 5: From Traditional ABA to Entrepreneurship with Mellanie Page 23 Jul 202500:58:53

Ready to break free from traditional ABA and explore entrepreneurship?

In this episode, Sarah sits down with Mellanie Page, a 15-year ABA veteran who transformed her career from traditional clinical work to building multiple successful businesses.

Mellanie shares her journey through operations, getting an MBA (and why she considers it a mistake), and eventually finding her calling in organizational behavior management and business coaching.

If you're feeling stuck in traditional settings or curious about applying behavior analysis beyond autism, this conversation will show you exactly how to take action and create the career you actually want.

Resources Mentioned

  • MBA programs (and why they may not be necessary for entrepreneurs)

  • OBM Practitioner Program (12-week project-based program)

  • Digital Clinician Program (90-day online business coaching)

  • ABA Collective (monthly CEUs and training)

  • Organizational Behavior Management (OBM) framework

  • Clinical Entrepreneur CEU series

  • Value-based pricing strategies

  • Amazon Storefront and affiliate marketing

Quotes from This Episode

  • "You don't get burned out from the science. You get burned out from applying it in a way that doesn't let you up."

  • "I think we're conditioned to believe we have to have a full plan and a career built out before we start dabbling and exploring."

  • "If an RBT can teach something to a business owner outside of our industry, then why can't a BCBA, with all of this foundational knowledge, learn a framework, start getting applied practice, and get really good at it?"

  • "I don't care about your burnout if you're not making decisions that guide you toward a different path."

  • "You have to be a few steps ahead of people. And to be honest, if you want to work in another industry, a lot of business owners don't even understand the concept of reinforcement."

  • "Money is the currency for freedom. Whether people like that or not, that's okay, but it is."

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 4: From Teaching to Health Coaching - Ali's Journey Supporting Women Through Infertility 16 Jul 202500:51:13

Podcast Episode Show Notes

Join Sarah as she sits down with Ali, a BCBA and first cohort member of the Board-Approved Health Coaching Program. Ali shares her powerful journey from teaching kindergarten and first grade for eight years to becoming a BCBA, and now specializing in health coaching for women navigating infertility, IVF, and early motherhood.

Through vulnerable storytelling about her own fertility struggles, Ali reveals how she discovered her passion for supporting others through one of life's most challenging experiences. If you're a BCBA wondering how to apply behavior analysis outside traditional settings, or if you're curious about the intersection of ACT principles and reproductive health challenges, this episode offers both inspiration and practical insights into creating meaningful change in people's lives.

  • How Ali transitioned from early childhood education to behavior analysis
  • Her experience navigating infertility and the emotional toll of IVF
  • The ways Acceptance and Commitment Therapy (ACT) shows up in health coaching
  • What it means to reclaim joy and identity during early motherhood
  • How Ali supports clients with compassion, self-love, and individualized care
  • Insights from MindBodyBehavior's health coaching certification program
  • How behavior analysis can be applied to deeply human, emotional journeys
  • Why BCBA skills are valuable far beyond traditional settings

"I always felt kind of drawn to students who had some challenges with their behaviors and just kinda figuring them out... felt a strong connection with that."

"The more I learned, the more it's like things that I already do on a day-to-day basis as a teacher, but recognizing all the terminology that goes along with it."

"I took my BCBA exam when he was three weeks old. And I still to this day don't know how I did that."

"I have learned so much in such a condensed and short amount of time. I can't thank you enough. I feel like this is going to be truly life changing for me."

"I felt like I lost so much of myself and what brought me joy... to help other people find what was joyful to them before going through this."

"I wanna give people that control back in a way that's helpful to them... the permission to feel everything they need to feel and not be ashamed of it."

"This isn't about me. This is about my client and my client feeling like they're doing something for themselves at the end of it."

  • MindBodyBehavior Board-Approved Health Coaching Program
  • National Board for Health and Wellness Coaching certification
  • ACT (Acceptance and Commitment Therapy) principles
  • Choice Point Model
  • Perfect Day activity for high school students
  • Upcoming CEU: ACT and Infertility (August)
  • Guest speakers: Bradley (health coaching), Tom (ACT Matrix presentation)
  • Facebook support groups for infertility
  • MindBodyBehavior Website
  • BCBA Supervision Program Outside ASD
  • 32 CEU Board-Approved Health Coaching Program
  • Amplify Building Business Program
  • Email: sarah@mindbodybehaviorllc.com
  • Social Media: @mindbodybehavioranalyst
  • Ali's Coaching Services: alilacroix20@gmail.com

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 3: BCBA Supervision Outside ASD - Transforming Afterschool Programs with Applied Behavior Analysis 09 Jul 202500:41:07

What happens when you apply behavior analysis principles to afterschool programming and parent engagement?

In this inspiring episode, Sarah sits down with Violeta, one of her current supervisees who is transforming how we think about ABA outside traditional settings.

Violeta shares her incredible journey from having no fieldwork hours to creating systematic interventions that doubled parent participation in family engagement events.

If you're a BCBA candidate wondering how to accrue supervision hours outside of autism services, or you're curious about applying behavior analysis in educational and community settings, this episode showcases the powerful impact you can make when you think creatively about where our science can be applied.

Resources Mentioned

  • Communities in Schools of the Dallas Region

  • ACE Afterschool Program

  • Dallas Junior League Kids in the Kitchen Program

  • Dallas and Terrell School Districts

  • OsteCon Conference (Texas afterschool programs conference)

  • Bachelor's in Biology, Master's in Psychology, Graduate Certificate in Applied Behavior Analysis

  • Loteria (Mexican bingo game used in programming)

  • Bulls Eye Exercise (ACT intervention)

  • Facebook groups for BCBA supervision connections

Quotes from This Episode

"I honestly didn't know how I was going to be able to obtain [fieldwork hours] because I didn't have any background in the clinical field where that's the only - in my mind, that was the only way I would be able to accrue them."

"This year, we literally hit the ground running. We started day one after school program... we doubled in parent participation and even more than that in most of the campuses."

"I would say definitely don't be afraid of just seeking out opportunities and making those connections... oftentimes, we are our own selves are kind of like the ones we may limit ourselves."

"When we look at it from a behavior analytic lens, right, like, using a preferences type assessment, and then that reminder, just the simple intervention of providing different reminders and how much of an impact that had."

"Think about everything that we just talked about. Think about the impact that you were able to make with behavior analysis... your clients, a lot of the time, were your site coordinators, your team, and teaching your team how to actually implement the interventions that you came up with."

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 26: Let’s Chat With MBB- Why the Podcast Changed, Taking Breaks, and What’s Coming Next 18 Feb 202600:13:22

In this episode, Sarah Burby reintroduces the podcast with its new name, Let’s Chat With MBB, explaining the shift away from focusing only on behavior analysis and creating a space for conversations at the intersection of mind, body, and behavior—plus health, entrepreneurship, mindset, and community. She shares why she took a break due to structural changes in her business and choosing to pause the pressure of being “consistent,” especially while preparing for the first-ever Behavior and Body conference.

Sarah also previews upcoming topics (burnout vs. bored-out, imposter syndrome, confidence, self-limiting beliefs, ACT, and RFT), and explains why she redesigned her program into Permission for More and lowered it to $97/month to make it more accessible while emphasizing mindset work alongside business coaching.

In This Episode Sarah Discusses…

  • Why she changed the podcast name from A BA Redefined to Let’s Chat with MBB—and why she no longer wants to apologize for talking about more than behavior analysis
  • The pressure of consistency in podcasting and why she chose alignment over arbitrary rules
  • What was happening behind the scenes in her business that required a pause
  • Hosting the first Behavior & Body Conference and why focusing her energy there mattered more than weekly uploads
  • The difference between burnout and boredom—and why she plans to unpack that more
  • Why mindset work is the missing link in entrepreneurship (no matter how good your strategy is)
  • The evolution of her business program into Permission for More and why accessibility mattered
  • How self-limiting beliefs quietly block success more than lack of information
  • Why this podcast will now include conversations on imposter syndrome, confidence, ACT, RFT, health coaching, retreats, and real stories from her community

Quotes from This Episode “You can change your mind. You can do things differently whenever you want.”


“I don’t want to apologize for not everything being behavior analytic. Being a BCBA is one part of me, but it’s not the only part of me.”


“If I want to skip a week, I’m going to skip a week. I didn’t create this podcast to be in the top 1%. I created it for connection and community.”


“I can give you the playbook, the strategies, the exact steps—but if your mindset isn’t right, you will not be successful.”


“You can have whatever it is that you want—not what you think you should want, but what you actually desire.”


Your Action Step

  • Give yourself permission to pivot.
  • Is there something you’ve been holding onto out of obligation, fear, or identity attachment? A role? A routine? A rule?
  • Ask yourself: If I trusted myself fully, what would I change right now?
  • Then take one small aligned step toward that version of you.
  • Because you’re allowed to evolve.


Connect with MBB

FREE CEUS: ⁠⁠https://mindbodybehavior.co/ceus⁠⁠

Mind Body Behavior RECLAIM Retreat:⁠⁠https://mindbodybehavior.co/appointment-page-3564-2536-1477-4221⁠⁠

32 CEU Board Approved Health Coaching Program:⁠⁠ ⁠⁠⁠⁠https://mindbodybehavior.co/board-certified-health-coach⁠⁠

BCBA Supervision Program Outside ASD:⁠⁠ ⁠⁠

⁠⁠https://mindbodybehavior.co/bcba-supervision⁠⁠

Email: sarah@mindbodybehaviorllc.com

Social Media: @sarahburby @mindbodybehavioranalysts

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 25: Identity Through Small Reps 17 Dec 202500:19:00

Episode Description

In this episode, Sarah unpacks how your identity isn’t built through resolutions or vision boards. It is built through the mundane, everyday actions you’re taking right now.


Inspired by James Clear’s work but reframed through her signature raw lens, she introduces the concept that every action you take is a “rep” building the person you’re becoming.


If you’re exhausted trying to become a perfect version of yourself overnight, this episode will help you understand that you’re already building your identity every single day. The only question is for which version of yourself?


In This Episode Sarah Discusses…

  • Why she did a second branding shoot this year and how it reflects the identity shift she's making for 2026
  • Reframing James Clear's concept: every action isn't just a vote, it's a rep—like building muscle at the gym, you're building your identity
  • The shift to identity-based behavior change: instead of "what do I want to achieve?", ask "who do I want to become?" and "what would that person do?"
  • Why your next rep matters more than all your previous ones (you can't erase the past, but you can start building now)
  • What Sarah's ready to let go of: being shy, not a good public speaker, not pretty enough, not smart enough—and the version that hides her true self for fear of judgment

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 24: Scarcity vs. Abundance: Which Lens Is Running Your Life?10 Dec 202500:18:20

"Money doesn't grow on trees." "We have to hold onto what we have." If you grew up hearing phrases like these, you might be filtering every decision through a scarcity lens without even realizing it.


In this episode, Sarah breaks down how the beliefs we inherited in childhood become the filter through which we see opportunities, success, and what's possible for us as adults.


She gets practical about how to recognize when you're operating from scarcity versus abundance in your career, relationships, and growth - and shares real examples from her own business of what shifts when you stop making decisions from fear.


In This Episode Sarah Discusses...

  • How childhood messages like "money doesn't grow on trees" create an adult filter of "not enough" that keeps you stuck
  • The core difference: scarcity says "there's not enough to go around" while abundance says "there's enough and I can create more" - and why this has nothing to do with how much you actually have
  • What scarcity looks like across six areas (career, collaboration, growth, relationships, time, and worth) and the internal dialogue that reveals when you're operating from fear instead of strategy
  • What abundance looks like in those same areas - from "I have to say yes or I'll miss my only chance" to "if this isn't aligned, something better will come"
  • Real examples from Sarah's business: saying no to a $150 client and attracting a $300 client a week later, choosing abundance when her first employee quit, and how constantly asking "how good can this get?" transforms everything

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 23: What Happens When Someone Reports You to the BACB (And Why I'm Actually Grateful)03 Dec 202500:20:33

Sarah gets raw about an experience most BCBAs dread: being reported to the BACB Ethics Department. In this deeply personal episode, she walks through the three-week emotional roller coaster of responding to an anonymous ethics complaint about her supervision program - the immediate panic, the spiral of worst-case scenarios, and ultimately, the perspective shift that made her grateful for the whole experience.


This isn't just about what happened; it's about what it means to lead a movement, accept that not everyone will support you, and give yourself permission to show up authentically even when it makes people uncomfortable.


In This Episode Sarah Discusses...

  • The moment she got the BACB email and her immediate emotional spiral (spoiler: even with all her coping skills, she was terrified)

  • The anonymous ethics complaint: concerns about supervision for stay-at-home moms, multi-state licensing claims, and unrestricted hours

  • Why she wishes the person had reached out directly first instead of going straight to the BACB

  • How this experience confirmed she's on the right path - "This just means I'm doing everything aligned with my soul"

  • The exhausting energy of women tearing each other down in the field (and why she's creating a different space)

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 22: Stop Playing Small: Why Your Environment Is Either Growing You or Keeping You Stuck19 Nov 202500:26:52

Fresh off a life-changing four-day retreat in Arizona, Sarah gets brutally honest about what happens when you stop comparing yourself to others and start letting their success inspire you instead. This isn't your typical "mindset" episode - it's a raw conversation about glass ceilings we create for ourselves, the scarcity mindset plaguing our field, and why the resistance you're feeling about growth is exactly the sign you need to lean in. If you've been playing small because it feels safer, this episode is your permission slip to want more.


In This Episode Sarah Discusses...

  • Why feeling like you don't belong in the room means you're in exactly the right room

  • The shift from "I'm not doing enough" comparison to "if they can do it, so can I" inspiration

  • How giving yourself permission to want more isn't selfish - it's your responsibility

  • Why resistance to growth is often a sign you need to do the thing that scares you

  • The toxic scarcity mindset in ABA: why other BCBAs' success doesn't threaten yours

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 21: The Law of Empty Spaces - Why You Can't Receive What's Meant for You Until You Let Go12 Nov 202500:31:24

Episode 21: The Law of Empty Spaces - Why You Can't Receive What's Meant for You Until You Let Go


Release Date: 11/11/2025

Duration: 31 Minutes

Host: Sarah Burby, Founder of MindBodyBehavior


Episode Description

Sarah gets real about energy and why holding onto what no longer serves you is blocking everything you actually want. From toxic jobs to old identities to other people's opinions, this episode is about trusting the void and understanding that the universe doesn't do empty spaces. If your hands are full of what's draining you, you literally cannot receive what's meant for you. No behavior analysis hat required for this one,  just raw truth about transformation, frequency, and finally giving yourself permission to let go.


In This Episode Sarah Discusses...

  • The Law of Empty Spaces and why the universe fills every void

  • Why we cling to soul-crushing jobs, toxic relationships, and limiting identities

  • Her personal story of letting go before meeting her husband

  • How other people's fear disguises itself as "concern" for your choices

  • The concept of vibrational frequency and why you attract what you match

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 20: The Reality of Building Something New - Email Mishaps, Retreat Launches, and Riding the Wave05 Nov 202500:18:43

ABA Redefined - Episode 20: The Reality of Building Something New - Email Mishaps, Retreat Launches, and Riding the Wave

Release Date: 11/5/2025

Duration: 18 minutes 40 seconds

Host: Sarah Burpee, Founder of MindBodyBehavior


Sarah gets real about the messiness of launching new things - from email platform disasters to spiral moments to the growth that happens when you refuse to let mistakes derail you. This unscripted Monday recording (released Wednesday) captures the raw highs and lows of pushing outside your comfort zone, featuring retreat launch chaos, hard-won self-compassion skills in action, and why Sarah's building things that don't exist yet in the behavior analysis world.


In this episode Sarah Discusses...

  • The email platform disaster that almost derailed the retreat launch (twice)

  • How she caught herself spiraling and used the skills she teaches in real-time

  • Personal growth markers: being able to sleep through mistakes and not blame others

  • Getting validation at exactly the right moment from an ACT trainer peer review

  • Why constantly stepping outside your comfort zone matters more than feeling comfortable

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

The #1 Mistake BCBAs Make When Building a Business15 Jul 202600:23:17

You can be the most passionate, most qualified BCBA in the room and still hear crickets when you try to sell your offer. In this episode, Sarah breaks down the mistake she made when she first started her business: building something she was passionate about instead of something people were actually willing to pay for. If your offer feels like it should be selling itself but isn't, this episode is the reason why.

In this episode, Sarah chats about:

  • The real difference between selling a passion and solving a problem, and why only one of them pays the bills
  • Why people don't buy products or services, they buy the transformation on the other side of them
  • The costly lesson Sarah learned from an eight week curriculum that only two people showed up to
  • The three buckets every single offer falls into: health, wealth, or happiness and connection
  • Why proactive offers are a hard sell and immediate problems are what actually open wallets
  • How Sarah turned a single Facebook group frustration into a supervision program now making 30 to 40K a month
  • The simplest way to figure out what to sell: stop guessing and start listening


If you're a BCBA or behavior analyst trying to figure out why your offer isn't converting, this episode gives you the lens to fix it before you build one more thing nobody asked for.

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here.


Subscribe + review: If you're a BCBA building a life and business you actually love, subscribe so you don't miss the next episode. If this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

How Behavior Analysts Can Market Their Business Without Feeling Salesy08 Jul 202600:17:47

If the word "marketing" makes you cringe, you're not alone and you're also not doing it right yet. In this episode, Sarah breaks down why so many BCBAs freeze up the second it's time to talk about their offer, and why the discomfort isn't a sign to stop it's a sign you're doing something new. This is the conversation that reframes marketing from "salesy and gross" to the single most important skill standing between you and a fully booked business. 

In this episode, Sarah chats about: 

  • Why "marketing" isn't inherently cringey  and what's actually causing that ick feeling 

  • The real difference between vanity and visibility (confusing the two keeps good clinicians invisible) 

  • Why not marketing your offer is actually the selfish move, not the humble one 

  • How to turn vague, jargon heavy messaging into a clear offer people immediately say yes to 

  • The exact test to run on any caption, email, or sales page before you hit publish 

  • Why "I help BCBAs avoid burnout" isn't a real marketing message and what to say instead 

If you're a BCBA or behavior analyst thinking about building a side hustle or growing your coaching business, this episode is your foundation. Before you touch a logo, a website, or an Instagram bio, you need this. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here.

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community by clicking here.

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Ep. 32. Stacking Your Evidence - Comparison or Confident Action? 31 Mar 202600:23:18

In this episode of Let’s Chat, Sarah dives into a powerful and often overlooked mindset trap: comparison—and how it can either keep you stuck or push you into confident action.

Fresh off a transformative retreat, Sarah reflects on the impact of environment, community, and surrounding yourself with people who expand your thinking. But the real focus of this episode is how comparison shows up in our daily lives—and why it’s not always a bad thing.

Sarah breaks down the difference between destructive comparison (the kind that makes you feel behind or not enough) and empowering comparison (the kind that inspires you and shows you what’s possible). She shares how most of us unknowingly use comparison as evidence for why we can’t succeed—rather than flipping it into proof that we can.

Through real-life examples and simple mindset shifts, Sarah introduces the concept of “stacking your evidence”—training your brain to recognize your own capability instead of constantly highlighting your gaps.

If you’ve ever stopped yourself from posting, starting, or showing up because someone else seemed “ahead,” this episode will help you reframe comparison and start using it as fuel instead of friction.


In This Episode Sarah Discusses…

  • Why your environment and the people around you shape your beliefs and actions
  • The difference between comparison that holds you back vs. comparison that inspires growth
  • How social media creates a distorted view of reality—and why it affects your confidence
  • The danger of comparing your “chapter one” to someone else’s “chapter twenty”
  • How comparison can lead to inaction, self-doubt, and missed opportunities
  • The concept of “outsourcing your power” and how it keeps you stuck
  • What cognitive distortions are and how your brain “warps” reality without you realizing it
  • Why your brain naturally focuses on negative evidence (and how to interrupt that pattern)
  • The importance of real-life connection vs. digital validation
  • How to “stack evidence” in your favor by recalling past wins and proof of capability
  • Why belief alone isn’t enough—and how action builds real confidence
  • The importance of defining what you want without the influence of comparison

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 31: Is it deeper than the money? 24 Mar 202600:17:59

In this episode of Let’s Chat, Sarah wraps up Money Mindset March with a powerful and honest question:

Is it really about the money… or is it something deeper?

While many people believe they’re held back by finances, Sarah challenges listeners to look beneath the surface. Because often, the hesitation to invest in yourself—whether in business, growth, or opportunity—isn’t just about money.

It’s about what happens after you say yes.

Drawing from her own journey of investing in mentors, education, and personal growth (even when it didn’t make logical sense), Sarah explores the deeper fears that can keep people stuck—like the fear of responsibility, fear of failure, and fear of not following through once you have the tools.

This episode breaks down how to distinguish between a real financial limitation and an emotional response, how to make smarter investment decisions, and why self-trust is often the real barrier—not money.

Through practical frameworks and reflection prompts, Sarah encourages listeners to become more aware of their patterns, take ownership of their growth, and start showing up for themselves—even in small ways.

If you’ve ever told yourself “I can’t afford it,” this episode will help you ask a better question—and uncover what’s really holding you back.


In This Episode Sarah Discusses…

  • The difference between a true financial limitation vs. an emotional reaction
  • Why “I can’t afford it” is sometimes about fear, not money
  • How investing in yourself creates responsibility—not just opportunity
  • The hidden fear of having to follow through after saying yes
  • Why self-trust plays a major role in personal and professional growth
  • How to properly evaluate courses, coaches, and programs before investing
  • The importance of doing your due diligence before spending money
  • Why not all investments are good—and how to spot the difference
  • The power of deciding to fully commit before making an investment
  • How growth doesn’t always require money—sometimes it requires action
  • Common ways people avoid growth by using money as an excuse
  • Simple ways to start investing in yourself without spending anything
  • How small actions build confidence and reinforce new beliefs
  • The importance of awareness when making decisions about growth

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Episode 30: Five Types of Wealth 17 Mar 202600:23:31

In this episode of Let’s Chat, Sarah continues Money Mindset March by challenging a common belief many of us carry:

“Once I make more money, then I’ll finally feel free.”

But what if that idea isn’t actually true?

Sarah breaks down the powerful difference between being rich and being wealthy—and why chasing income alone often leaves people feeling anxious, burned out, or unfulfilled. Drawing from her own entrepreneurial journey, she shares how making more money didn’t automatically create peace of mind, and why true wealth comes from more than just the number in your bank account.

In this episode, Sarah introduces the concept of five types of wealth—financial, time, social, physical, and mental—and explains how all five must work together to create a balanced, fulfilling life. If even one area is neglected, the entire system can feel out of alignment.

Through personal stories, reflection questions, and practical action steps, Sarah invites listeners to rethink their definition of success and start building a version of wealth that actually supports the life they want to live.

If you’ve ever felt like you’re constantly chasing the next milestone, waiting for money to finally make life feel easier, this episode will help you step back and redefine what wealth truly means.

In This Episode Sarah Discusses…

  • The difference between being rich (what you earn) and being wealthy (how you live)
  • Why making more money doesn’t automatically create peace, freedom, or happiness
  • The five types of wealth that contribute to a balanced life
  • How financial wealth supports stability but isn’t the only form of success
  • Why time wealth—control over your schedule and energy—is one of the most valuable resources
  • How relationships and community influence your overall sense of fulfillment
  • The importance of physical health and energy when building a life and career
  • How stress and overwork can undermine even the highest levels of financial success
  • Why mental wealth and purpose play a critical role in long-term fulfillment
  • Reflection prompts to help evaluate which areas of wealth may be out of balance in your life
  • Small, practical actions you can take this week to start improving one area of wealth

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 40. Is Your Offer Too High?27 May 202600:21:03

Is Your Offer Too High? Pricing, Confidence, and Knowing Your Worth | Ep. 40

If you freeze every time someone questions your pricing, this episode is for you. Sarah dives into one of the biggest mindset struggles new coaches and business owners face: charging confidently for the value they provide. From underpricing out of fear to learning how to hold your ground when people push back, this conversation is packed with practical mindset shifts and business strategy.


WHAT YOU'LL LEARN

  • Why underpricing yourself actually leads to burnout and resentment
  • The real reason new coaches panic when someone questions their rates
  • How confidence in your pricing changes the energy of every sales conversation
  • The “$15 million beach house” analogy that will completely shift how you think about your offers
  • How to reverse engineer your pricing based on your income goals and client capacity
  • Why charging significantly less than others in your niche can actually hurt trust instead of helping it

EPISODE SUMMARYSarah shares exciting updates about the future of the podcast, including the transition into video content and her continued focus on business and mindset conversations for entrepreneurs and coaches. She reflects on how the show has evolved over time and why leaning into this next phase feels aligned with where both she and the audience are headed.

The core of this episode centers around pricing confidence and why so many new coaches struggle to confidently state what they charge. Sarah explains that when people question your pricing, it does not automatically mean your offer is overpriced. More often, it simply means that particular person is not your ideal client or is not in the right season to invest.

Using the analogy of a $15 million beachfront home, Sarah explains how ridiculous it would feel to walk into an open house and ask to pay a tiny fraction of the asking price. Yet many coaches do the equivalent when they immediately slash their rates after one objection. Your pricing is not supposed to adjust based on someone else's budget.

Sarah also breaks down why pricing too low becomes unsustainable. When you undercharge, you eventually become exhausted, resentful, and unable to grow your business long term. Instead, she encourages listeners to look realistically at their financial goals, determine how many clients they can actually serve, and reverse engineer pricing from there.

The episode wraps with practical advice on researching your market, understanding the range other professionals charge, and avoiding the trap of pricing yourself dramatically lower just to become the “cheap option.” The goal is not to copy others, but to position yourself appropriately while building a sustainable business that actually supports your life.


TIMESTAMPS00:00 — Introduction and podcast updates02:00 — Why Sarah is adding video to the podcast04:00 — The pricing confidence problem new coaches face05:00 — The $15 million beach house analogy06:30 — Why underpricing leads to burnout and resentment07:30 — Sarah’s thoughts on investing in business support10:30 — Why different offers require different pricing models11:30 — The “fancy restaurant” analogy for coaching prices13:00 — Handling pushback and objections confidently15:00 — Reverse engineering your income and pricing goals17:00 — Researching competitors and understanding market pricing18:30 — Final encouragement to charge your worth


RESOURCES MENTIONED


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Ep. 39. Failure vs. Defeat20 May 202600:23:23

Failure vs. Defeat: The Mindset Shift That Keeps You Moving Forward | Ep. 39

Most people think failure and defeat mean the same thing. They don't. If you've ever launched something that flopped, set a goal you abandoned, or stopped talking about a dream because it didn't pan out fast enough, you may have crossed from failure into defeat without realizing it. This episode breaks down exactly how that switch happens and how to stop it.

WHAT YOU'LL LEARN

  • How to tell the difference between failure as an event and defeat as a decision
  • The exact 6 signs you've slipped from failing into defeat (and most people miss all of them)
  • Why your brain is neurologically wired to turn failure into identity and how to interrupt that pattern before it settles in
  • How to process failure with intention instead of ruminating or bypassing it entirely
  • Why waiting until you feel "ready" to try again is actually just defeat dressed up as caution

EPISODE SUMMARY

Failure is something that happened. Defeat is something you decide. That one distinction changes everything about how you respond to setbacks in your business and your life. Sarah unpacks why the two are so easy to confuse and what it actually costs you when you do.

What is the difference between failure and defeat? Failure has a date, a context, and a lesson. Defeat is a state of mind. It is what happens when you take one outcome and decide it means you should stop. Sarah uses the GPS analogy: a wrong turn is failure. Pulling over, turning off the car, and deciding you were never meant to reach the destination is defeat. Same journey, same wrong turn, completely different response.

Why do people slip into defeat after a setback? Your brain's negativity bias encodes painful experiences more deeply as a survival mechanism. But the bigger culprit is learned helplessness: after enough unprocessed failure, your nervous system concludes that effort does not lead to results and shuts down trying altogether. Sarah explains how those neural pathways can be rewired and why awareness is always the first move.

How do you bounce back from failure without giving up on your goals? Sarah walks through three mistakes people make after failure: making it mean something about their identity, skipping processing and jumping straight to moving on, and waiting until they feel ready before trying again. The fix is processing with intention, sitting with the failure long enough to extract the lesson, then moving forward. Confidence does not come before the attempt. It builds in the going.

TIMESTAMPS00:00 — Introduction02:15 — Failure is an event, defeat is a decision06:30 — The neuroscience: negativity bias and learned helplessness12:00 — 6 signs you have crossed from failure into defeat22:45 — How defeat gets installed: 3 mistakes to avoid after a setback34:00 — Sarah's personal examples from building her business37:30 — Your action step for this week

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 38. Quantum Leaps Part 213 May 202600:25:53

A quantum leap doesn’t happen by accident—it starts with a decision.

In Part 2 of this series, Sarah goes deeper into what it actually looks like to live through a quantum leap in real time. From major business investments and rebranding to identity shifts and nervous system recalibration, she shares the behind-the-scenes reality of becoming the next version of yourself before there’s proof it will work.

This episode is all about moving from “maybe someday” into full-body certainty. You’ll learn why the biggest breakthroughs require decisive action, how your environment shapes your growth, and what it means to leap from a new identity instead of waiting to earn it.

What You’ll Learn in This Episode

  • Why a quantum leap begins with a decision—not circumstance
  • The difference between leaping to an identity vs. leaping from on
  • How identity shapes your actions and rewires your brain
  • Why waiting for proof keeps people stuck
  • What Sarah’s current quantum leap looks like in real life
  • How to tell the difference between fear and expansion
  • The role environment plays in your growth and success
  • How to stop wasting energy in indecision and “the messy middle”
  • Why your body often knows before your brain does
  • How small daily actions create massive identity shifts over time

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 37. Quantum Leaps in Personal Transformation06 May 202600:31:31

What if the biggest changes in your life don’t happen gradually but all at once?

In this episode, Sarah breaks down the concept of “quantum leaps” in personal growth those moments where everything suddenly shifts, and you step into a completely new version of yourself. While it may look instant from the outside, these transformations are actually built through unseen momentum, internal rewiring, and consistent inner work.

You’ll learn how to recognize when you’re on the edge of a breakthrough, why discomfort is a sign of growth (not failure), and how to avoid the common traps that keep people stuck right before everything changes.

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 36. Imposter Syndrome Safety Stories & Actionable Steps29 Apr 202600:22:53

Imposter syndrome isn’t just a mindset issue—it’s a pattern of “safety stories” your brain tells to keep you comfortable, even if it means staying stuck. In this episode, Sarah breaks down how imposter syndrome actually shows up in your day-to-day life, why it feels so real, and most importantly—how to move forward even when it doesn’t go away.

This isn’t just awareness. You’ll walk away with clear, practical steps to identify your own safety stories, understand the fear underneath them, and start taking action anyway.


What You’ll Learn in This Episode

  • What “safety stories” are and why your brain creates them
  • How imposter syndrome subtly dictates your behavior (often without you realizing it)
  • The 5 types of imposter syndrome and how to identify yours
  • Why your fears didn’t start where you think they did
  • How to build willingness instead of waiting for confidence
  • A step-by-step framework to take action—even when you feel unready
  • How to use fear as data instead of something to avoid

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 35. Retreat Recap 23 Apr 202600:23:16

What happens when you finally bring an online community into real life? In this episode, Sarah reflects on her first-ever in-person retreat—from the initial idea to the emotional, transformative experience it became. She shares the behind-the-scenes thoughts, fears, breakthroughs, and lessons that came with hosting a space designed for connection, clarity, and alignment.

This isn’t just a recap, it’s a reminder of what’s possible when you challenge your own rules, trust your vision, and create spaces that truly reflect who you are.


What You’ll Learn in This Episode

  • Why the “rules” you create might be the very thing holding you back
  • The difference between hosting a conference vs. creating a transformational experience
  • How stepping out of your professional identity can unlock deeper clarity
  • The power of being “in the room” with the right people
  • Why your environment and community directly impact your energy
  • What it really feels like to build a deeply aligned, supportive community
  • How to move through imposter syndrome in high-stakes moments
  • The importance of protecting your mental energy and who you surround yourself with

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 34. Lead with Client Outcomes, Not Your Credentials 15 Apr 202600:23:22

In this episode of Let’s Chat, Sarah continues diving into the business side of growth and challenges a belief that many professionals and entrepreneurs hold onto:

“My credentials are what will get me clients.”

But what if that’s actually the thing holding you back?

Sarah breaks down why leading with your certifications, degrees, and experience might not only be ineffective—but could actually be turning potential clients away. Drawing from her own journey, she shares how relying on credentials often comes from a place of self-protection rather than true connection.

This episode explores the powerful shift from talking about yourself to focusing on your client’s transformation. Sarah explains why people don’t buy based on your resume—they buy because they feel seen, understood, and confident that you can solve their specific problem.

She walks through how to communicate what you do in a way that resonates, builds trust quickly, and positions you as the clear solution—without sounding like a “walking LinkedIn bio.”

If you’ve been struggling to convert conversations into clients or feel like your messaging isn’t landing, this episode will help you simplify your approach and focus on what actually matters.


In This Episode Sarah Discusses…

  • Why leading with credentials doesn’t attract clients
  • The difference between proving expertise and communicating value
  • How talking about yourself can disconnect potential clients
  • Why clients care more about outcomes than qualifications
  • The importance of showing how you solve a specific problem
  • How to shift your messaging to focus on client transformation
  • Why connection and recognition build trust faster than credentials
  • The role of specificity in helping clients feel seen and understood
  • How two people with the same credentials can have completely different results
  • Why vague messaging leads to confusion and lack of conversions
  • The psychology behind why people buy (hint: it’s emotional)
  • How to rewrite your introduction to be client-focused
  • The importance of asking better questions instead of listing qualifications
  • Why niching down and speaking to one person is more effective than speaking to everyone
  • How over-explaining your credentials can be a form of self-protection
  • The difference between confidence and overcompensating in your messaging

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

Ep. 33. Why You're Not Getting Clients (And What To Do Instead!) 07 Apr 202600:25:13

In this episode of Let’s Chat, Sarah shifts into the business side of growth and tackles one of the biggest frustrations for new and aspiring entrepreneurs:

“Why am I not getting clients?”

If you’ve been putting yourself out there, posting content, building offers—and still hearing crickets—this episode breaks down exactly why that’s happening (and what to do differently).

Sarah shares one of the most important lessons she learned while building her own business: trying to help everyone actually results in helping no one. Through her own experience of struggling to “niche down,” she explains why clarity around your ideal client isn’t optional—it’s essential.

This episode dives deep into what it really means to know your ideal client—not just surface-level demographics, but their thoughts, emotions, fears, desires, and daily struggles. Sarah walks you through how to define the exact problem you solve, how to communicate it clearly, and why vague messaging is one of the biggest reasons clients aren’t converting.

She also introduces her “depth framework,” a practical way to understand your audience on a deeper level so your messaging actually resonates—and converts.

If you’ve been feeling frustrated, overwhelmed, or questioning whether people are even willing to pay for your services, this episode will help you refocus, simplify, and start attracting the right people.


In This Episode Sarah Discusses…

  • Why trying to help everyone makes it harder to attract clients
  • The real reason people aren’t buying (it’s not what you think)
  • What “niching down” actually means—and why it’s so powerful
  • How vague messaging confuses your audience and hurts conversions
  • The importance of clearly defining the exact problem you solve
  • How to describe your ideal client in a specific, relatable way
  • Why you should intentionally attract the right people—and repel the wrong ones
  • The “Italian restaurant vs. diner” analogy for positioning your business
  • How to understand your client’s thoughts, emotions, and daily struggles
  • Why people buy based on emotion, not just logic
  • How to uncover your client’s deepest desires and fears
  • The importance of identifying objections—and addressing them in your messaging
  • What a “client persona” is and how it helps your marketing
  • Where to find real insights about your audience (Facebook groups, Reddit, conversations)
  • Why aesthetics (logos, websites) matter less than clarity in the beginning
  • How to simplify your offer and focus on one clear solution

RESOURCES MENTIONED

SUBSCRIBE + REVIEW If you are building a business and a life you actually love, subscribe so you don't miss the next episode. And if this one helped, a quick review helps other BCBAs and entrepreneurs find the show.

The Fear of Being Seen: Why Your Mindset Is Blocking Your BCBA Business 22 Jul 202600:28:52

You can have every strategy, every framework, and every dollar spent on a business coach, but if the fear of being seen is running the show, none of it sticks. In this episode, Sarah gets personal about her own anxiety, the moment a stranger's comment sent her spiraling, and why learning to sit with criticism is the real unlock behind scaling a business. 

In this episode, Sarah chats about: 

  • Why mindset is the root of every business result, and why strategy alone will not fix it 

  • Sarah's own story with generalized anxiety disorder and where her fear of being seen actually started 

  • The moment a BCBA publicly called her coaching program a pyramid scheme, and how she worked through it 

  • A simple worst case scenario exercise to pull apart what you are actually afraid of when you post or show up online 

  • Why every post, every piece of feedback, and every result in your business is just data, not a verdict on who you are 

  • The real reason people avoid social media, and the deeper fear usually hiding underneath it 

  • Why you cannot have impact without being open to criticism, and how to make peace with that trade 

If you have ever hesitated to hit publish, raise your rate, or put your name on something you built, this episode will show you what is actually behind that hesitation, and how to move through it. 

Ready to stop guessing and start building a business people can actually find? Join our business building community Clinicians Doing More for just $97 here. 

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  • Want a step-by-step framework to make attracting your first client feel easy? Download it here! 

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