NN/g UX Podcast – Détails, épisodes et analyse

Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter shares a bit about what got her interested in accessibility to begin with, what accessibility truly means in UX, some common misconceptions, and how designers can create more inclusive experiences.

Learn more about Stéphanie Walter: LinkedIn | stephaniewalter.design

WCAG Standards

Related NN/g Resources:

Accessibility and Inclusivity Study Guide (free article)

How to Conduct Usability Studies with Accessibility Report (free report)

Usability Guidelines for Accessible Web Design Report (free report)

Accessibility Articles and Videos

Emerging Patterns in Interface Design Course (NN/g UX Certification-eligible course)

“If you squint hard enough, every problem is a prioritization problem.” -Harry Max

UX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time.

⁠Learn more about Harry Max

NN/g Articles & Training Courses

• 5 Prioritization Methods in UX Roadmapping (free article)

• Using Prioritization Matrices to Inform UX Decisions (free article)

• Using Trade-Off Scales for Prioritization in UX Design Projects (2 min video)

• Incorporating UX Work into Your Agile Backlog (free article)

Related Courses

• UX Roadmaps

• Design Tradeoffs and UX Decision-Making

• Generating Big Ideas with Design Thinking

(But don't worry, we will still continue publishing future episodes on Spotify, Apple Podcasts, and many other platforms!)

Check out our YouTube Channel here

Go to our YouTube Podcast playlist

Research with employees might sound easy in theory: you work in the same company as the people you need to observe or interview, and you might not even need to pay them for input. However, there's a bit more to it than meets the eye. In this episode, we feature UX Master Certified Angie Li, and she discusses what has helped her organize and run successful research with internal team members.

Learn more about Angie Li

NN/g Articles & Training Courses

• Employees as Usability-Test Participants (free article)
• Structuring Intranet Discovery & Design Research (free article)
• Ethnographic User Research (full-day/2 half-day UXC course)
• User Interviews (full-day/2 half-day UXC course)
• Usability Testing (full-day/2 half-day UXC course)

Members of our UX Master Certified community are applying UX principles to their work in a range of different ways. In this episode, we interview Thomas Wilson, Senior Principal Service Designer at United Healthcare and discuss what service design is and what makes it challenging and rewarding.

Learn more about Thomas Wilson: LinkedIn

NN/g Service Design Resources:

• Service Blueprinting (full-day or half-day formats)
• Service Design Study Guide (free article with links to many more)
• Learn more about UX Master Certification

Some of the (many) people and organizations Thomas mentioned:

• Don Norman
• Service Design Network
• Erika Hall
• Adam St. John Lawrence
• Marc Stickdorn
• Anthony Ulwick
• Bob Moesta

Building stakeholder relationships is no easy task but it is crucial for getting buy-in, aligning expectations and ultimately building trust. But, what even is a "stakeholder" and how do you know if you have good relationships built? In this episode, we feature a conversation between Samhita Tankala and Sarah Gibbons who discuss the challenges that come with stakeholder management and how to build successful relationships.

Learn more about Sarah Gibbons

Related NN/g articles, videos, and courses:

• Successful Stakeholder Relationships (UX Certification course)
• How to Sell UX: Translating UX to Business Value (Video)
• How to Collaborate with Stakeholders in UX Research (Article)
• UX Stories Communicate Designs (Article)
• Making a Case for UX in 3 Steps (Video)
• Stakeholder Analysis for UX Projects (Article)
• UX Stakeholders: Study Guide

Other sources Sarah mentioned:

• The Five Dysfunctions of a Team by Patrick Lencioni

The importance of mentorship for personal and professional development is an often-discussed topic, yet it can be challenging to find a mentor or become a mentor yourself. In this episode, we feature a conversation between a mentee, NN/g’s Tim Neusesser, and his mentor, Travis Grawey. In this episode they discuss how mentorship has impacted both of their careers.

Learn more about Tim Neusesser

Learn more about Travis Grawey (who mentors along with many others at ADPList)

Related NN/g articles & videos:

• Why You Need UX Mentoring (video)
• ⁠The C's of Great UX Mentorship⁠ (video)
• Finding UX Mentors (video)
• UX Careers Report (free report)

Have you ever wondered what it's like to usability test a video game? Or what goes on behind the scenes of gaming studios as they prepare for big release dates? In this episode, games user researcher Steve Bromley shares how he got into the field, and what makes games different from traditional user experiences.

Steve's Website: gamesuserresearch.com; Steve's Book: ⁠How To Be A Games User Researcher

Other websites Steve Mentioned

• A Theory Of Fun For Game Design (Raph Koster)
• A Playful Production Process
• Game Developer Conference Videos

NN/g's Free Articles and Videos on Games & Gamification:

• 10 Usability Heuristics Applied to Video Games (article)
• Games User Research (article)
• Video Game Design and UX (video)
• Gamification in the User Experience (video)
• Psychology & UX Study Guide (free study guide)

NN/g UX Certification Courses (full-day or half-day formats)

• Persuasive & Emotional Design
• The Human Mind and Usability

If you ask experienced UX practitioners how to stay user-centric, you’ll inevitably hear something about the importance of customer journeys. However, as teams become more mature in their UX practices, the number of journeys being tracked and analyzed has been growing, sometimes faster than teams can manage, leading to scattered and uncoordinated redesign efforts. In this episode, we hear some tips about customer journey management from Kim Salazar of NN/g and Jochem van der Veer of TheyDo, a customer journey management platform.

Learn more about the episode guests:

• Kim Salazar, Senior UX Specialist at NN/g

• Jochem van der Veer, Co-Founder & CEO, TheyDo / TheyDo.com

Related NN/g courses & reports:

• Customer-Journey Management (full-day / 2 half-days course)

• Operationalizing CX: Organizational Strategies for Delivering Superior Omnichannel Experiences (142-page report)

Related NN/g articles & videos:

• The Practice of Customer-Journey Mangement (free article)

• What is Journey Management? (3 min video)

The UX industry has recently seen what some call "unprecedented" shifts with layoffs and generative artificial intelligence rapidly changing how UX work is done. However, there have been similarly turbulent periods in tech, decades before. Dr. Jakob Nielsen reflects on the changes that have taken place over the near 25 years Nielsen Norman Group has been around, and discusses whether or not generative AI is just a phase or truly the next chapter of UX work.

Learn more about Dr. Jakob Nielsen

Past keynote speeches by Dr. Jakob Nielsen

Topics Covered:

• 1:45 - Dr. Jakob Nielsen's "origin story"
• 3:46 - What UX was like during the "dot-com boom"
• 6:30 - How the UX profession has changed since the "dot-com boom"
• 8:21 - Generative AI - a phase or the next chapter of UX work?
• 13:26 - How AI will shift the labor of UX away from pixel-pushing and toward orchestration/editorializing
• 16:58 - The future of UX: what keeps Dr. Jakob Nielsen inspired
• 19:34 - Balancing the pressure to build new features vs. fixing existing infrastructures (UX debt)
• 23:00 - Foundational UX ideologies: who is responsible for a good experience; matching how people actually behave
• 25:17 - Advice for people new to UX 
• 27:40 - Advice for experienced UX professionals in preparing for a future with AI