Niche Marketing Podcast – Détails, épisodes et analyse

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it's more than just about getting clicks—it's a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make a bigger impact in the world.

A well-crafted nonprofit SEO strategy isn't just about quick SEO tips or shortcuts; it's about implementing effective SEO strategies that create lasting connections, complement your nonprofit marketing efforts, and drive real results.

Want more niche marketing insights on how to market a nonprofit organization?

This episode is Part 6 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit:

• Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen]
• Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum]
• Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse]
• Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
• Part 5 - Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5]
• Part 6 - coming soon
• Part 7 - coming soon
• Part 8 - coming soon

Full Shownotes for this Episode on Nonprofit SEO Strategy 101

Let’s dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations.

Ashwath Narayanan discusses the importance of awareness, trust, and relationships in nonprofit fundraising through influencer marketing, sharing strategies for resource-limited nonprofits and highlighting ethical considerations and community engagement.

Want more niche marketing insights on how to market a nonprofit organization?

This episode is Part 5 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit:

• Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen]
• Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum]
• Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse]
• Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4]
• Part 6 - coming soon
• Part 7 - coming soon
• Part 8 - coming soon

Full Shownotes for this Episode on Influencer Marketing for Nonprofits

Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparation and making courageous decisions in creating impactful video content.

The discussion also delves into the significance of meticulous planning, establishing a comfortable setting for subjects, and utilizing unique approaches like the Interrotron for organic camera interactions. The role of food stylists in enhancing product visuals and the importance of sound engineering in eliciting emotions are also explored.

Overall, the episode underscores the significance of attention to detail and customized production elements in crafting a captivating on-screen experience.

Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 5 in a multi-part series.

• Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI

• Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8 

• Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY

• Part 4: Leveraging Influencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared 

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Full Shownotes for this Episode on Influencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard:

• https://nichemarketingpodcast.com/foodandbeveragemarketing05

What’s the secret to influencer marketing, PR, and getting earned media for food brands and beverage brands? In an exclusive interview with Bill Southard, we look at real examples and specific tactics to leverage micro-influencers, PR campaigns, in-person product sampling, earned media from traditional media sources, and more to grow your food or beverage product.

Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 4 in a multi-part series.

• Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI

• Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8 

• Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY

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Full Shownotes for this Episode on Influencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard:

• https://nichemarketingpodcast.com/foodandbeveragemarketing04

How can you (1) get retailers to stock your food and beverage products and (2) market your new food brand to stand out on the shelf? If you’re looking for proven, tactical strategy on retail promotion for food and beverage products, listen now!

Angela Rakis, our guest expert, is a seasoned brand strategist and retail marketing expert. She shares valuable insights on successful brand navigation, niche positioning, and tailored approaches in retail marketing.

Angela emphasizes the significance of packaging, product placement, and consumer psychology and offers practical advice on building relationships with major retailers and leveraging marketing trends like authenticity and sustainability.

Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 3 in a multi-part series.

• Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI

• Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8 

• Part 4:  Influencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard: https://www.youtube.com/watch?v=d2Epmf4sDUU 

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Full Shownotes for this Episode on Retail Promotion with Angela Rakis: 

• https://nichemarketingpodcast.com/foodandbeveragemarketing03 

Does food packaging design really matter? In this episode, we explore the world of packaging in marketing food and beverage products with James and Paul from DePersico Creative.

We discuss on-package messaging, brand positioning, design considerations, getting products on store shelves, and more!

Through their expertise and insightful examples, we highlight the importance of effective packaging in capturing consumers' attention and driving product success.

A decade spent working for marketing agencies was more than enough to know that there are too many bad agencies and not enough objective marketers within them. John launched TAG in 2014 with the mission to provide brands unbiased guidance from seasoned marketing professionals at little or no cost.

TAG advises brands on marketing channel selection, resource allocation, and agency selection to ensure brands invest in the right marketing strategies, with the right expectations, and (ultimately) with the right partners.

TAG represents 200+ well-vetted agencies and consultants across the United States and Europe.

John's professional background and areas of expertise include: Marketing Planning, Earned Media, SEO, Content Marketing, Link Acquisition, Digital PR, Thought Leadership, and B2B Lead Generation.

TAG Testimonials

Paul DePersico: CEO/Creative Strategist (a.k.a. The Cruisin’ Chef)

Paul spends every Saturday shopping for innovative new foods. Loves cooking for family & friends to experiment with unique creations.

James DePersico: Vice President (a.k.a. The Wizard of Words)

Passionate about words and believes language to be the most powerful tool humans have. Values clarity of communication in the workplace and life, and strives to achieve it always.

DePersico Creative has been leveraging their passion for food and unrivaled creativity to help grow food and beverage brands since 1977.

DePersico Creative elevates and magnifies the unique aspects of their client’s product through compelling package design. Their combination of product positioning, creative linguistics, and strategic color, photography, and font choices help to visually sell their client’s product as the most desirable in its category.

They prove how their expertise and creative strategies positively impact sales through every project, whether it’s for a startup brand or a major player in the food and beverage industry.

Learn more about Expert Food Packaging Design with DePersico Creative [Food and Beverage Marketing - Part 2]

Want retailers to stock and sell more of your food products? From seductive packaging to captivating storytelling, discover the secrets of marketing to retailers in the food industry with  food and beverage expert Jean-Marc Demers.

Uncover the art of out-of-store engagement, localized advertising, and the power of public relations in this enlightening episode to charm retailers while driving brand success.

Listen now to uncover insider tips (along with host John Bertino) to get space on retail shelves, captivate consumers, and sell more of your consumable products.

More Info on the Host, Guest, and Marketing Advice Shared:

Marketing to Retailers in the Food Industry [Food and Beverage Marketing - Part 1]

99% open rates are unheard of in the digital age--until now! Enter: IgnitePOST. Perfectly time the writing and sending of a handwritten note that personalizes and enhances the buyer's journey. This effective relationship marketing super strategy can be done, at scale, with robots holding ball point pens that can even mimic your own handwriting.

Whether you're a nonprofit looking to thank smaller donors, an ecommerce business trying to surprise and delight, or a subscription service desperately trying to extend LTV and reduce churn--this relationship marketing tool sets you apart from your competition and builds real rapport.

Our "Maverick Marketing" guest today is Arian Radmand, founder of IgnitePOST. Listen to or watch this episode to learn about how to leverage where technology and old-school tried-and-true meet!

Note: This is Part 2 of a multi-part series on Marketing Mavericks!

Learn more about our guest Arian Radmand, our host John Bertino, and more here:
Relationship Marketing for 99% Open Rates with Personalized Handwritten Notes at Scale

Grow your company’s online presence with the power of SEO and Paid Search in Industrial Marketing. Learn innovative B2B marketing strategies for industrial supply companies, as Justin Smith of Outerbox shares his vast knowledge on specialized keyword research, the intricate dance between SEO and PPC, and the pivotal role of a unique value proposition.

This episode covers:

• Overview of what this episode will cover with Justin Smith
• What is OuterBox and Justin’s role there?
  Importance of Search Marketing for Industrial Products (and the essential elements of SEO, including site speed and content quality)
• Approaches to Keyword Research in SEO
• Leveraging Paid and Organic Search Marketing
• Importance of Clear Product Page Communication (the power of niche landing pages in driving quality traffic and conversions)
• Google's Potential Ban on AI Content
• Optimizing URL and Content for Search

Search marketing is increasingly important for industrial companies, especially as a younger, tech-savvy generation of owners are stepping into the ring. Justin sheds light on the unique challenges faced by industrial companies and reveals the strategies his agency uses to tackle these obstacles.

Justin shows how you can make your industrial business thrive in the digital world. Watch the full episode below and on YouTube!

Organic SEO and Paid Search in Industrial Marketing Mastery | Industrial Product Marketing Part 5, Justin Smith

What if you could harness the power of LinkedIn to supercharge your B2B marketing efforts? Jim Londeree – the COO of Dream Factory, the B2B Content Marketing Agency that's making waves in Orlando, Florida – is on the show to tell us exactly how.

Jim gives us a peek into his treasure trove of LinkedIn marketing strategies from managing warm and cold contacts, to making the best use of groups and ads.

If you're in the industrial manufacturing sector and you've been seeking out effective ways to market your niche products, you're in for a treat. Jim Londeree delves into his rich experience with industrial product marketing, discussing why person-to-person connections, and trade shows, still hold their ground in the digital age. We also discuss crafting compelling emails, and the art of building personal brands, exploring how to balance content, calls to action, and value delivery to nurture existing connections.

We also examine LinkedIn's advertising potential and how you can leverage your existing content to create compelling ads. Jim shares insights into the long-term ROI for B2B marketing and why a focused approach is key when targeting a specialized audience. Lastly, we look at the opportunity to develop thought leadership on LinkedIn, and how small to mid-sized businesses can make the most of the platform.

Key Topics:
• Blending Content Production and B2B Marketing
• Marketing Strategies for Industrial Product Space
• Crafting Emails and Building Personal Brands
• LinkedIn Ads for Targeting Your Audience
• Maximizing Content Marketing & LinkedIn Advertising
• Using LinkedIn for Effective Marketing
• Long-Term ROI for B2B Marketing

It's a packed episode with practical takeaways that are bound to transform your marketing game. Tune in!

B2B Content Marketing and LinkedIn Advertising | Industrial Product Marketing Part 4, Jim Londeree