Explorez tous les épisodes du podcast New Media Show (Audio)
| Titre | Date | Durée | |
|---|---|---|---|
| What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670 | 28 Jun 2026 | 01:26:57 | |
Should every use of AI in a podcast, video, or creator workflow be disclosed? A better question is whether AI created the actual substance of what the audience came to hear or watch. On Episode 670 of the New Media Show, Rob Greenlee is joined by Alberto Betella, co-founder of RSS.com and creator of “Should I Disclose AI?“ Is a timely conversation about AI transparency, synthetic media, voice cloning, human trust, and the future of creator-led media. AI is now helping creators edit video, create captions, translate episodes, generate clips, improve workflows, personalize advertising, and accelerate production. But AI can also generate entire shows, clone voices, imitate experts, create deceptive media, and overwhelm platforms with low-effort content. The challenge is not simply whether AI was used. The challenge is understanding when AI use changes what the audience is actually receiving. Alberto shares his practical “Substance Test” framework for AI disclosure. The central idea is simple: if AI created the core performance, information, expertise, or experience that brought the audience to the content, creators should disclose it. But using AI as a supporting production tool does not necessarily mean the entire episode should be labeled as AI-generated. Rob and Alberto explore the difficult gray areas: AI-translated episodes, cloned voices reading human-written scripts, AI-written scripts read by humans, platform auto-labeling, watermarking, creator consent, programmatic advertising, AI search, and the future value of human-made media. They also discuss why disclosure should not be a punishment or a stigma. Transparency can give audiences more context, help platforms manage risk, and allow creators to use AI responsibly without pretending that every use of AI is deceptive or low quality. The bigger question is whether creators can use AI to make better work while still protecting the human trust, judgment, originality, and relationships that make media meaningful. Guest: Host: AI Use Note: Rough Chapter Break Topics: 00:00 Should creators disclose their use of AI? Guest Links: Alberto Betella RSS.com: https://rss.com/ Rob Greenlee and New Media Show Links Rob Greenlee Website: https://robgreenlee.com/ About the Host/Author: Personal / AI Disclosure Note: The post What Should Creators Disclose When Using AI? | Alberto Betella, RSS.com #670 first appeared on New Media Show. | |||
| Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669 | 26 Jun 2026 | 01:05:01 | |
In episode 669 of the New Media Show, host Rob Greenlee talks with Rob Walch, VP of Podcaster Relations at Captivate and DAX. Podcast Hall of Famers Rob Walch and Rob Greenlee discuss one of the biggest pressure points facing creators today: Can human creators grow, monetize, and maintain audience trust as platforms fill with AI-generated podcasts, synthetic video, cloned voices, and automated content channels? I apologize for the rough audio in this episode. The audio was choppy in the virtual recording, and I did the best I could to improve it. The conversation begins with a bigger question: Where is the line between useful AI tools and low-effort, fully automated content that weakens trust, damages advertising ROI, and makes it harder for original creators to be discovered and rewarded? AI can help creators research, edit, translate, caption, clip, and distribute their work more efficiently. But the human perspective, real creative judgment, authentic voice, and trusted audience relationship must remain at the center of the content experience. Rob Walch shares updates on Captivate, DAX, and the evolving podcast monetization landscape before diving into the rise of mass-produced AI content and the growing use of the term “AI slop.” Rob Greenlee and Rob Walch discuss why not every use of AI belongs in the same category, why transparency and disclosure matter, and how creators can use AI responsibly without losing the human value that makes their work worth following. They also explore YouTube’s evolving AI-labeling approach, the future of human-generated content, platform responsibility, advertising risks, Apple HLS video, YouTube’s new focus on audio listening, video-versus-audio strategy, and how AI tools may help independent creators manage a rapidly expanding distribution workload. The larger takeaway is that creators do not need to choose between being human and using AI. The opportunity is to use AI as a creative and operational assistant while keeping human thinking, trust, judgment, relationships, and original perspective at the core of the work. 00:00 Welcome to New Media Show #669 Guest and Host Links Guest: Rob Walch Host: Rob Greenlee About the Host/Author: Personal / AI Disclosure Note: The post Can Human Creators Still Win in an AI-Flooded Media World? | Rob Walch #669 first appeared on New Media Show. | |||
| Is New Media Replacing the Creator Economy? | Ollie Forsyth #668 | 18 Jun 2026 | 01:07:30 | |
In episode 668 of the New Media Show, host Rob Greenlee talks with Ollie Forsyth, founder of New Economies and New-Media.co, about the fast-changing meaning of “New Media” and why creator-led media is becoming one of the most important shifts in digital publishing, podcasting, video, newsletters, live streaming, and AI-powered content. The conversation begins with a bigger question: what does “New Media” mean now? For years, the term New Media has described digital media outside traditional broadcast, print, and cable. But in 2026, the meaning is changing again. New Media is becoming less about a format and more about who the audience trusts, where attention is moving, and how creators are building direct relationships through podcasts, YouTube channels, newsletters, X, Instagram, live shows, private communities, short-form clips, and emerging AI-generated formats. Ollie shares how New-Media.co started as a mapping project focused on tech newsletters, podcasts, and creator-led media brands, and quickly became a broader signal that a new category is forming. New Media is no longer just a description of online content. It is becoming a business, creator, and distribution category. Rob and Ollie explore whether podcasting is still its own category or is becoming one lane within a larger New Media ecosystem. Rob brings the long history of podcasting, RSS, video podcasting, Apple Podcasts, YouTube, Spotify, Netflix, and creator platforms into the discussion, asking whether the word “podcast” is still enough to describe what audiences now consume. A major theme in this episode is the difference between audience size and audience value. Ollie argues that creators do not always need massive audiences if they have focused, valuable, trusted communities. A show with 5,000 highly relevant listeners or viewers can be more valuable than a much larger audience that does not convert or engage. The discussion also moves into traditional media and why legacy media companies may struggle to adapt to this new creator-led environment. Ollie says the difference is not just production quality. It is the vibe, the trust, the format, and the feeling that audiences are getting access to something more direct and less institutional. Rob and Ollie also talk about how X, Instagram, YouTube, newsletters, and short-form clips are becoming the new media distribution stack. YouTube remains central for video and long-form discovery, while X and Instagram are becoming powerful platforms for attention and conversation for creators and media brands. The final part of the episode turns to AI-generated content, synthetic media, AI micro-dramas, AI-generated podcasts, disclosure, and audience trust. Rob raises the tension around the term “AI slop” and whether the podcast industry is reacting differently to bad AI content than it has historically reacted to bad human-created content. Ollie argues that AI can help create new forms of content, but it cannot replace the human element, charisma, taste, and trust that make a real show work. This episode lands on a core New Media Show idea: podcasting helped build the foundation of today’s creator-led media world, but the next era is broader, more video-driven, more AI-assisted, more platform-diverse, and more dependent on human trust than ever before. Key Topics:
Chapter Markers: 00:00 Welcome to New Media Show #668 Guest and Host Links Guest: Ollie Forsyth Host: Rob Greenlee About the Host/Author: Personal / AI Disclosure Note: The post Is New Media Replacing the Creator Economy? | Ollie Forsyth #668 first appeared on New Media Show. | |||
| Are Podcast Networks becoming Creator Networks? | Greg Wasserman #666 | 08 Jun 2026 | 01:22:54 | |
In episode 666 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, Rob talks with Greg Wasserman, Head of Relationships at RSS.com and host of Podcast Network Insights, for a deep conversation about one of the biggest questions facing podcasting, video, creator media, and digital networks right now: Podcast networks were originally built for an audio-first industry, but audiences have already moved the definition of a podcast beyond audio. Today, a podcast can be a YouTube show, a Spotify video, an Apple video podcast, a livestream, a short clip, a newsletter, a community, or part of a larger creator-led media brand. Greg brings a unique perspective from his work at RSS.com and from interviewing the leaders behind podcast networks, collectives, production companies, and niche media groups on Podcast Network Insights. He explains that podcast networks are no longer one simple model. Some are media-sales businesses. Some are community-driven groups. Some operate more like production companies, collectives, or full creator networks. Rob and Greg explore how the network model is shifting as video, live streaming, AI, Apple Podcasts, HLS video, YouTube, Netflix, Spotify, FAST channels, private communities, and creator monetization reshape what podcasting can become. The conversation also asks whether independent podcasters should join networks, what creators need to understand before making that decision, and why the future may depend less on downloads alone and more on trust, audience relationships, collaboration, niche value, and direct monetization. 00:00 Welcome to New Media Show #666 Guest: Greg Wasserman Head of Relationships at RSS.com and host of Podcast Network Insights
Host: Rob Greenlee
About the Host/Author: Personal/AI Disclosure Note: I used AI tools to help organize and edit this episode and generate show notes. I have made hand edits; the views, clarifications, responsibility, and industry perspective are mine and my guest’s. I have been working in podcasting and platform adoption for more than two decades, and this article reflects my own position. The post Are Podcast Networks becoming Creator Networks? | Greg Wasserman #666 first appeared on New Media Show. | |||
| What Is New Media Now vs Podcasting? | Ashley Christenson / @Ashni #665 | 31 May 2026 | 01:20:02 | |
In episode 665 of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, Rob talks with Ashley Christenson, also known as Ashni, for a deep conversation about one of the most important questions facing podcasting, streaming, creator media, startups, and traditional media right now: What does “New Media” actually mean today? The term “New Media” has been around since the late 1990s, but its meaning is shifting again. What once described digital media outside traditional broadcast and print is now being used by creators, VCs, startups, streaming strategists, AI companies, and professional communities to refer to something more specific: creator-led media that builds trust, influence, industry position, and direct audience relationships. Ashley brings a unique perspective from 13 years in online media, Twitch streaming, YouTube education, startup marketing, community building, and creator strategy. She explains that she sees the creator economy as building an audience as the asset, whereas the emerging version of New Media is more about building status and position within an industry conversation. In her view, the key difference is not simply between consumer and professional audiences, but about what the media operation is designed to build and protect. Rob brings the longer history of podcasting and digital media into the discussion, asking whether podcasting was one of the first major expressions of New Media and whether it now sits within a much larger creator-led ecosystem. The conversation explores how podcasting, YouTube, streaming video, newsletters, live shows, X, AI-generated content, and Apple Podcasts’ move toward HLS video streaming are all blurring the old lines between podcasting, creator media, and professional media. A major theme in this episode is whether podcasting is still its own category or has become a powerful format within the broader New Media industry. Rob argues that the word “podcast” is increasingly defined by audiences and platforms, while creators may need to think more broadly as show builders, media operators, and participants in the creator economy. Ashley and Rob also explore how X is becoming a real-time professional media layer, why founders, investors, executives, and AI builders are returning to the platform, and why companies are experimenting with live streaming, clipping, launch videos, short-form content, and creator-style formats to reach professional audiences. The episode also moves into AI-generated media, human-hosted content, AI clones, disclosure, and trust. Rob argues that human-created and AI-created content may both need clear labeling, while Ashley points out that long-form podcasts may remain more defensible because listeners often build real relationships with hosts over time. This conversation lands on a bigger media reality: New Media is no longer just a technology term. It is becoming a business category, a creator category, a trust category, and a professional influence category. Podcasting helped build the foundation, but the next version of New Media is broader, more video-driven, more AI-assisted, more platform-diverse, and more dependent on trust than ever before. Key Topics:
Chapter Markers: 00:00 Cold Open and Welcome Guest: Ashley Christenson / Ashni
Host: Rob Greenlee
About the Host/Author: Personal/AI Disclosure Note: I used AI tools to help organize and edit this episode and generate show notes. I have many hand edits; the views, clarifications, responsibility, and industry perspective are mine and my guests’. I have been working in podcasting and platform adoption for more than two decades, and this article reflects my own position. The original word choice was mine, and so is the clarification. The post What Is New Media Now vs Podcasting? | Ashley Christenson / @Ashni #665 first appeared on New Media Show. | |||
| Can Human Critics Improve Podcast Discovery? | Imran Ahmed, Great Pods #662 | 07 May 2026 | 01:31:39 | |
In episode 662 from May 6th, 2026, of the New Media Show, hosted by 2017 Podcast Hall of Famer Rob Greenlee, he talks with Imran Ahmed, founder of Great Pods, for a deep conversation about one of podcasting’s longest-running controversies: Discovery. Podcasting has never had a shortage of content. The bigger challenge has always been helping listeners find the right shows and helping quality creators get noticed.
Imran joins Rob to discuss how Great Pods is building a podcast discovery and decision-making platform around critic reviews, ratings, attribution, podcast search, user reviews, badges, and curated discovery. The conversation explores why reviews differ from basic listener comments, why constructive criticism can help creators, and how professional critics can serve as trusted filters for listeners trying to decide what to hear next. Rob and Imran also dig into the broader evolution of podcasting, including the role of word-of-mouth discovery, the limits of podcast app charts, the rise of YouTube as a major discovery platform, and the ongoing tension around what defines a podcast in a world of audio, video, RSS feeds, platform exclusives, APIs, Netflix-style talk shows, and AI-generated content. The episode also connects Great Pods to larger trust and transparency issues in new media. As AI-generated shows, algorithmic recommendations, and platform-controlled discovery continue to grow. Rob and Imran discuss why human editorial judgment, clear labeling, attribution, and credible review systems may become even more important for listeners, creators, and platforms. Key Topics Covered
Guest and Host Links Guest: Imran Ahmed, Founder of Great Pods
Host: Rob Greenlee
The post Can Human Critics Improve Podcast Discovery? | Imran Ahmed, Great Pods #662 first appeared on New Media Show. | |||
| Can Indie Podcasters and Media Creators Still Win? | Dave Jackson #661 | 02 May 2026 | 01:46:19 | |
On Episode 661 of The New Media Show, host Rob Greenlee, 2017 Podcast Hall of Fame inductee, Chairperson of the Podcast Hall of Fame, and longtime new media executive, is joined by Dave Jackson, 2018 Podcast Hall of Fame inductee, founder of School of Podcasting, and Head of Podcasting at Podpage.com, for a deep conversation about whether independent podcasters and media creators can still win in today’s rapidly changing creator economy. This episode centers on a question many creators are quietly asking right now: Can indie podcasters still grow, monetize, and build trust in a market being reshaped by video, AI, platform control, and professionalized media production? Rob and Dave discuss the recent combination of Podpage and School of Podcasting, why podcast education matters more than ever, and how websites, email lists, communities, video, RSS, and AI-assisted workflows are becoming essential parts of a creator’s survival strategy. Dave joined Podpage as Head of Podcasting in 2024, and School of Podcasting has been helping creators launch, grow, and monetize podcasts since 2005. The conversation also moves into some of the biggest issues facing podcasting and new media in 2026, including AI-generated shows, human voice and video cloning, creator burnout, YouTube’s influence on podcast identity, Apple’s HLS video podcast direction, and why human trust may become the most valuable asset creators have left. Rob and Dave bring decades of experience to this discussion. Both have seen podcasting shift through multiple technology waves, from the early RSS era to platform consolidation, video podcasting, AI tools, and the rise of creator-led media. That history makes this episode a practical and honest look at what indie creators need to do now to stay relevant, trusted, and discoverable. What does this episode cover?Can independent podcasters still succeed in a noisier, more competitive market? What does “winning” even mean now: downloads, money, trust, community, authority, or sustainability? Why the Podpage and School of Podcasting connection matters for podcast education and creator websites Why podcasters need a home base beyond social platforms and YouTube How AI is changing show notes, images, writing, research, production, and creator workflows Why AI-generated content should not all be treated as spam, but fraud and abuse must be addressed How human storytelling, lived experience, and trust help creators stand apart from AI content Why video is becoming harder to ignore, but audio-only creators should not panic How YouTube has changed public perception of what a podcast is What Apple’s HLS video direction could mean for audio, video, RSS, and creator workflows Why websites, email lists, communities, and audience ownership still matter How indie creators can avoid burnout while adapting to new media expectations Key Takeaways:Indie podcasters can still win, but the definition of winning has changed. Creators need more than a microphone and a media host. They need clarity, a trusted point of view, a website, a distribution plan, and a realistic path to audience growth. AI is not going away. The smartest creators will learn how to use it without losing their human voice. Video will continue reshaping podcasting, but not every creator has to become a full-scale video studio overnight. Human-created content still has a powerful advantage when it is rooted in story, experience, transparency, and trust. Websites are becoming more important again because creators need a stable home base that is not controlled by a single platform. Podcast education matters because the barrier to starting is low, but the barrier to standing out is much higher. GuestDave Jackson Dave Jackson has been helping creators launch and improve podcasts since 2005 through the School of Podcasting. He is also Head of Podcasting at Podpage, where he supports podcasters using websites as a central hub for discovery, audience ownership, and long-term growth. (The School of Podcasting) Guest links: Rob Greenlee Host and show links: Bottom Line in this Episode: This episode answers a major creator economy question for 2026: Can indie podcasters and independent media creators still compete as podcasting becomes more professional, more video-driven, and more influenced by AI? Rob Greenlee and Dave Jackson explain why the answer is yes, but only if creators evolve. The winning indie creator now needs a clear purpose, a strong human voice, trusted expertise, a discoverable website, owned audience channels, thoughtful use of AI, and a strategy that works across audio, video, search, social, and community. The episode is especially useful for podcasters, YouTube creators, podcast consultants, media educators, creator economy leaders, podcast hosting companies, AI media startups, and independent showrunners trying to understand the next phase of podcasting and new media. The post Can Indie Podcasters and Media Creators Still Win? | Dave Jackson #661 first appeared on New Media Show. | |||
| Libsyn’s Next Chapter: Podcast Hosting, Video, Monetization, RSS and API | Brendan Monaghan #660 | 23 Apr 2026 | 01:00:39 | |
“Podcast episode hosting used to be simple. You uploaded an audio file, generated an RSS feed, and distributed your show everywhere. That model still matters, but it is no longer enough for the modern creator economy.” In this Episode 660 of The Live New Media Show, from April 22nd, 2026, Host Podcast Hall of Famer and Former Libsyn VP Rob Greenlee shares a screen and microphone with Brendan Monaghan, President and CEO of Libsyn, to explore how podcast hosting is changing and what creators should expect from platforms in 2026 and beyond. This conversation gets to the heart of a major shift happening across podcasting and new media. Hosting companies are no longer judged only by whether they can deliver a clean RSS feed and reliable file storage. Creators now expect monetization, analytics, video support, workflow efficiency, AI-assisted publishing, broader distribution, and real help with audience growth. That larger shift frames the entire discussion between Rob and Brendan. Brendan explains that Libsyn still carries the legacy of being one of podcasting’s earliest and most important hosting platforms, but the company is now operating in a far more complex environment. Brendan points to Libsyn’s evolution from a technology-led hosting company into a broader creator platform that includes advertising and monetization infrastructure, especially after the company acquired businesses such as AdvertiseCast and Pair Networks. He argues that the modern hosting business must combine publishing, monetization, measurement, and simplicity for creators at every stage of growth. Rob pushes the conversation further by asking the bigger industry question: What should a podcast hosting company become now? That leads into a wide-ranging discussion about platform aggregation, creator workflows, newsletters, live events, merchandise, and the growing expectation that creators should be able to manage more of their media business from one place. Brendan makes the case that the future belongs to companies that can keep creators at the center while simplifying the growing complexity around distribution and monetization. A major part of the episode focuses on AI. Brendan breaks AI into three areas: how Libsyn uses it internally as a business, how AI can assist creators with production and publishing workflows, and how fully AI-generated content may affect the medium’s future. Rob adds a deeper perspective by arguing that AI podcasting is already becoming more competitive than many in the industry want to admit. The two discuss whether the market will ultimately decide what AI content succeeds, why “AI slop” may be too broad a label, and why trust and disclosure may become much more important as synthetic media becomes harder to distinguish from human-created work. The episode also dives into one of the most important strategic tensions in podcasting right now: RSS versus API publishing. Rob and Brendan both acknowledge that most creators care more about simple distribution than the underlying protocol, but they also recognize that this shift has major implications for openness, platform control, and long-term creator independence. Their exchange about Apple, Spotify, YouTube, and the shift toward more controlled video delivery models reflects a broader market reality: creators increasingly want to be everywhere, but the mechanics of getting there are becoming more fragmented and platform-specific. Another strong section of the conversation centers on video. Brendan says Libsyn intends to be a leader in video, while Rob raises a practical concern many creators are just beginning to feel: a show that works well on YouTube may not automatically translate well to an audio-first experience, and a show built for traditional audio may not fully satisfy video-driven discovery environments. That raises the possibility that creators will need to think more deliberately about format, audience expectations, and whether a single production workflow can truly serve all platforms equally well. The conversation becomes especially valuable when the two discuss metrics: Apple’s HLS direction, and what streaming-style delivery might mean for podcast measurement and advertising. They point to a future in which the industry may move closer to actual listening signals rather than relying so heavily on download-based assumptions. If that happens, it could affect CPMs, ad sales, programmatic video advertising, and the broader economics of the medium. Rob also frames one of the biggest unresolved questions in new media today: If AI-generated shows become easier, faster, and more polished, what will human creators need to do to remain distinct and trusted? The answer that emerges from this episode is not panic. It is focus, transparency, stronger format thinking, and a deeper commitment to serving audiences with clarity and value. That makes this episode less about Libsyn alone and more about the future structure of podcasting itself. Topic Chapters and Timestamps This episode answers key industry questions that creators, executives, and media strategists are increasingly asking: Guest and Show Links Host Rob Greenlee and Show Links The post Libsyn’s Next Chapter: Podcast Hosting, Video, Monetization, RSS and API | Brendan Monaghan #660 first appeared on New Media Show. | |||
| Podcasting’s Multi-Format Future | Sharon Taylor #659 | 16 Apr 2026 | 01:03:11 | |
Podcasting is entering a new phase, and this episode goes straight into the infrastructure, business models, and platform shifts shaping what comes next. On episode 659 of The New Media Show, Host and Podcast Hall of Famer Rob Greenlee shares the microphone with Sharon Taylor, Chief Revenue Officer at Triton Digital (Spreaker & Omny Studio), for a deep conversation about where the podcasting market is heading right now. Sharon brings years of experience from Omny Studio, Triton Digital, and Spreaker, making her one of the best people to help unpack what is changing across hosting, monetization, video, AI, advertiser demand, and measurement. We talk through why podcasting is not simply becoming video-first, even as video becomes a bigger part of how shows are discovered and monetized. Sharon makes a strong case that audio remains at the center of the medium, but the future is clearly becoming more multi-format. That means creators, publishers, and platforms need to think differently about how they distribute content, measure audience behavior, and build sustainable business models for both audio and video. A big part of this conversation focuses on Triton Digital’s role in the market today and why its combination of Omny Studio, Spreaker, and broader ad tech infrastructure makes it an important player in podcasting’s next chapter. Sharon explains the unique roots of Omny Studio as a platform built for large-scale broadcast and enterprise publishing needs, while Spreaker helped pioneer early podcast programmatic monetization for creators. That combination gives Triton a unique perspective on both professional publishing and creator-driven growth. We also spend time on Apple’s HLS video move and what it may mean for podcasting’s future. Sharon shares how Triton had already been preparing for a broader video environment and why Apple’s support for HLS is such a meaningful shift. We discuss how HLS could improve flexibility around delivery, ad insertion, and measurement, while still raising important questions about RSS, open distribution, and whether major platforms may slowly pull podcasting into more platform-specific publishing models over time. Another major topic in this episode is trust. From programmatic advertising to AI-generated content to labeling and transparency, Sharon and I explore how podcasting can continue to grow without losing the authentic connection that made the medium valuable in the first place. We both agree that podcasting still has enormous strength as an audio-led medium, but the industry is now balancing openness, innovation, and monetization in ways that will define the next few years. This is a wide-ranging and important discussion for anyone watching the evolution of podcasting, video, ad tech, platform power, and the future of open media. Topics covered– Why Triton Digital matters in podcasting right now Sharon Taylor is the Chief Revenue Officer at Triton Digital. She was appointed to the CRO role in August 2025 after helping lead Triton’s podcast and content delivery efforts. Before joining Triton, Sharon was CEO of Omny Studio and played a key role in building it into one of the leading enterprise podcast platforms before its acquisition by Triton Digital. Triton Digital: https://www.tritondigital.com/ Rob Greenlee is a 2017 Podcast Hall of Famer, Chairperson of the Podcast Hall of Fame, and leader behind Trust Factor Lab and Trust Creators Community at M3Linked. New Media Show: https://newmediashow.com/ Supporters: Get a $10 StreamYard Video Recording and Live Streaming tool Discount using this LINK – https://streamyard.com/pal/c/5606177711325184 Podcasting pros use Podpage – Build a podcast or video show website that updates itself and showcases your show beautifully. Start for just $12/month! –>podpage.com?via=adore The post Podcasting’s Multi-Format Future | Sharon Taylor #659 first appeared on New Media Show. | |||
| Local Podcasts in a Growing Video World | David Plotz #658 | 11 Apr 2026 | 00:59:02 | |
If you are trying to understand where podcasting may still have real, untapped opportunities in 2026 and beyond, this is one of those conversations that point to an important answer: Local. On Episode 658 of The New Media Show, Host Podcast Hall of Famer Rob Greenlee shares a microphone and a video camera with guest David Plotz, founder and CEO of CityCast.fm and co-host of the Political Gabfest podcast from Slate, to: Explore what local podcasts can become in a media environment increasingly shaped by video, platforms, social discovery, and changing audience habits. The conversation starts with local audio, but it quickly opens into something bigger: trust, emotional connection, local relevance, and the question of whether city-based media may be one of the strongest growth areas left in podcasting. David frames City Cast as a network of daily local podcasts, newsletters, social content, and events, built around helping people feel more connected to the cities they live in. The real takeaway in this episode is that local podcasting is not simply a smaller version of national podcasting. It operates under a different set of strengths and constraints. Local Podcasting may never offer the same scale as national audio, but it can offer something more personal and durable: a trusted daily relationship grounded in place. That becomes a powerful differentiator at a time when many creators and media companies are chasing reach but struggling to build loyalty. David brings a rare combination to this topic because he is not just theorizing about local media from the outside. He has built and led major editorial organizations, co-hosted one of podcasting’s longest-running political shows, and is now running one of the clearest experiments in local podcast-first media. In the episode, he explains that podcasting’s deepest strength is not raw information delivery but feeling, intimacy, and connection. He argues that podcasting works when people are not just informed but emotionally connected to the speakers and the place being discussed. That idea becomes the foundation for how City Cast approaches local media. One of the most useful parts of this episode is hearing David describe what City Cast is actually trying to replace and what it is not. He makes clear that City Cast is not primarily a breaking-news operation. Instead, it builds on an existing local news ecosystem and tries to become the smartest, most interesting, and most delightful daily conversation about what matters in a city. That distinction matters. It means City Cast is not trying to be a direct substitute for newspapers or broadcast radio in every function. It is trying to become additive, conversational, and habit-forming in ways that better fit the strengths of podcasting. From there, the conversation moves into the central tension of the episode: if podcasting is so strong at local trust and emotional connection, why is local podcasting still so hard to scale? David is candid about the addressable audience being smaller, discovery being difficult, and the economics still being figured out. Those are not minor obstacles. They are the core business problem. City Cast’s challenge is not simply editorial quality. It is proving that local podcast audiences are valuable, engaged, and commercially meaningful enough to support a durable business. That leads directly into the video. One of the strongest strategic insights in the episode is David’s acknowledgment that City Cast did not lean into social and video early enough. He says plainly that the company is now correcting that. The reason is not that audio has failed. The reason is that discovery increasingly happens elsewhere. Younger audiences find local information through social media, YouTube, and short-form feeds. Audio may still be the best format for relationships and routines, but video and social are becoming essential for visibility, especially among younger audiences. A core theme in this episode is that the real opportunity may not be “local podcasts” as a narrow category, but local media brands built around podcasts. City Cast is already moving in that direction through newsletters, events, social distribution, and membership. David’s description of the “Neighbors” membership concept is especially revealing. It shows that the City Cast brand is not just about delivering content. It is about building a sense of mutuality, place, and civic belonging. That is a different ambition than simply growing downloads. It is also where local podcasting may have an edge over broader media. This episode ultimately lands on a simple reality: local podcasting is real, but it is not easy. Audio still has a unique role to play in building trust and connection, but it is no longer enough to rely on audio alone for growth and discovery. The winning local media brands may be the ones that understand how to keep audio at the center while surrounding it with the right mix of video, social, newsletters, and community. In that sense, this conversation is not just about local podcasts. It is about where the media gets human again. Quick Q & A Answers What is City Cast trying to build? Is local podcasting a replacement for local newspapers or radio? Why is local podcasting hard to build as a business? Does video matter for local podcasts? What is the deeper advantage of local audio? Video Chapters: 00:00 Welcome and local media framing Links Guest David Plotz Links City Cast: https://citycast.fm/ Host Rob Greenlee and Show Links New Media Show: https://newmediashow.com/ The post Local Podcasts in a Growing Video World | David Plotz #658 first appeared on New Media Show. | |||
| Apple Video Podcasts, RSS vs API, Rise of Synthetic Creators | Justin Jackson #657 | 07 Apr 2026 | 02:11:21 | |
If you are trying to understand where podcasting is going in 2026 and beyond, this is one of those conversations that clarifies the whole board. On Episode 657 of The New Media Show, Host Rob Greenlee shares a microphone and a video camera with Justin Jackson, CEO and Co-Founder of Transistor.fm, to unpack two forces reshaping the medium at the same time: Apple’s push back into video podcasts using HLS streaming, and the accelerating rise of synthetic creators and human clones powered by AI. The real takeaway in this episode is that this is no longer just a podcasting story. It’s a media transformation story, and creators who treat it that way will have the advantage. Justin brings a rare combination to this topic because he is not just watching the ecosystem from the outside. He is building one of the most respected independent podcast hosting platforms and is deeply involved in coordinating the industry’s progress through the Podcast Standards Project. One of the most useful parts of this episode is hearing how standards actually get adopted. Podcasting has a coordination problem, and the only way the open ecosystem keeps evolving is when hosting providers, apps, and major platforms agree on what becomes “standard.” Justin explains why this work is slower than people want and why it matters, using real examples such as transcript support and creator-recommendation tooling via Podroll. From there, we go straight into the big shift: Apple leaning harder into video again, this time through HLS. The practical impact for creators is obvious. Video becomes easier to distribute, monetize, and measure across platforms. The strategic impact is bigger. Apple’s move creates a cascade effect. As more hosts build HLS workflows, those streams can increasingly appear not only within Apple’s experience but also through open standards like alternate enclosures, especially if apps continue to adopt them. Justin is bullish on RSS-based open podcasting surviving, not because it is nostalgic, but because consumer demand and creator distribution needs keep pulling it forward. A core theme in this episode is that creators and consumers decide what “a podcast” is, not the industry. Justin puts it plainly: if everyday listeners think podcasts are something they watch on YouTube, that belief drives behavior, and behavior drives platforms. This is why the listen-and-watch switching paradigm matters. Consumers want to start in audio and seamlessly jump into video. That pressure changes production habits over time, because the “audio from the video” becomes the default in many workflows. For some audio-first producers, that feels like a loss. For video-first creators, it is an opportunity to build a more fluid media experience that meets people where they are, whether they are watching closely or listening in the background. Rob and Justin also dig into a topic most platforms are not talking about enough: demographics and attention. Apple Podcasts remains a valuable audience, often older, higher-income, harder-to-reach, and premium-friendly. But YouTube and short-form feeds have already shaped younger consumer habits. Justin raises an interesting possibility that a backlash is forming among Gen Z against addictive, brain-rotting feeds. If that continues, there is a real opening for more mindful media experiences, which could benefit audio- and podcast-style consumption and even give Apple an unexpected positioning angle if they choose to lean into it. Then move into the other major shift: synthetic creators, AI cloning, and AI-generated media at scale. We talk about what is real, what is hype, and what’s already happening in the market. Justin’s perspective is grounded: audiences still choose what they care about, and a lot of AI-generated “slop” is being produced with no real demand. At the same time, I warn that this is the worst the tech will ever be, and that quality is moving fast. The deeper layer is that AI is already part of the content distribution pipeline, because algorithms decide what gets surfaced and recommended. As cloning and synthetic production improve, trust and identification become the bigger story. If people cannot tell what is real, standards for disclosure, verification, and labeling become essential to preserve credibility. This episode ultimately lands on a simple reality: creators do not need to panic, but they do need to adapt. Video is becoming a default entry point. RSS is still resilient, but platform native APIs are expanding. AI will increase volume, forcing platforms to filter more aggressively. The winning creators will be the ones who build trust, produce content people actually want, and package it so it travels across environments without losing the core promise that made the audience show up in the first place. Quick answersWhat does Apple HLS video mean for podcast creators in 2026? Is RSS dying because platforms want APIs and direct uploads? Will AI-generated creators replace humans? Chapters: 00:00 Welcome and big shifts 01:13 Meet Justin Jackson 02:50 Why podcast standards matter 06:23 Apple HLS video ripple 10:34 Transistor distribution view 13:24 Video podcasting history 17:09 Why the video faded to audio 22:30 YouTube wins attention 29:33 Apple subscriptions and TV 35:57 Demographics and Gen Z 39:03 Mindful media backlash 43:32 Apple culture and video 45:44 Retro tech resistance 46:50 Apple Ads And Privacy 47:40 HLS Rollout And Ad Load 49:25 Will RSS Survive Platforms 50:25 Why RSS Keeps Winning 54:17 Open Standards Like Email 59:16 Gen Z Video Threat 01:01:01 HLS Video Via RSS 01:04:40 Audio Video Switching Pain 01:07:53 Creators Adapt To Fluid Media 01:19:09 Consumers Define Podcasts 01:24:10 AI Voices Enter Podcasting 01:25:16 Reid Hoffman Digital Twin 01:28:17 AI Video Not Live 01:28:46 Latency And Real Time Avatars 01:29:08 Julia McCoy Avatar Demo 01:32:31 Do Audiences Care 01:33:28 AI Lowers Creation Bar 01:35:41 Real Humans Still Win 01:38:20 Noise Raises The Bar 01:40:53 AI For AI Audiences 01:47:39 Deepfake Hype Check 01:50:32 Trust And Disclosure Standards 01:52:19 Platform Overload From Slop 02:00:00 Pulia Spam Example 02:02:57 Throttling And Verification 02:08:27 Wrap Up And HLS Updates LinksGuest Justin Jackson Links Transistor.fm: https://transistor.fm/ Host Rob Greenlee and Show Links The post Apple Video Podcasts, RSS vs API, Rise of Synthetic Creators | Justin Jackson #657 first appeared on New Media Show. | |||
| Can Apple Make Video Podcasts Matter? | Jay Nachlis #656 | 25 Mar 2026 | 00:47:41 | |
In episode 656 of the New Media Show, Podcast Hall of Famer Rob Greenlee is joined by Jay Nachlis, Media Research VP at Coleman Insights. “It’s a timely and deeper conversation about Apple Podcasts moving more aggressively into HLS video streaming and what that really means for the future of podcasting, audience behavior, platform competition, and creator strategy in 2026.” This episode goes far beyond the Apple announcement itself. Jay brings a strong audience research and brand strategy perspective to the conversation, and together we dig into the real question behind all of this: will Apple’s push into video actually change listener and viewer behavior, or is this simply Apple trying to catch up to audience habits that are already being shaped by YouTube and Spotify? “Apple Podcasts still has major brand recognition in podcasting, but may face an uphill battle in the current environment where YouTube has become the default platform for video-based podcast discovery, and Spotify continues to build a more native monetization and creator ecosystem.” We talk about how audience habits often outweigh platform features, why consumer perception matters as much as technical innovation, and whether Apple can reclaim any meaningful momentum in a category it helped establish years ago. We also discuss how this shift is creating a more fragmented publishing environment for creators. Audio and video are no longer just different formats. They increasingly represent different user expectations, different discovery paths, and different monetization opportunities. “We discuss the growing need for creators to think strategically about separate audio and video feeds, platform-native publishing, HLS streaming delivery, audience experience, and the long-term risks of overreliance on closed ecosystems.” Jay and I also explore the broader competitive chessboard. That includes YouTube’s dominance in video & video podcast consumption, Spotify’s continued attempts to define its role in both audio and video, and even whether players like Netflix could successfully move into podcast-adjacent content formats. This episode is really about where podcasting is headed as a medium, not just one Apple feature update. If you are a podcaster, creator, media strategist, advertiser, or platform watcher trying to understand where podcasting, video, discovery, and monetization are all heading next, this is an episode you should not miss. Chapters: 00:00 Apple Video Podcast Push Guest Jay Nachlis Links Host Rob Greenlee and Show Links The post Can Apple Make Video Podcasts Matter? | Jay Nachlis #656 first appeared on New Media Show. | |||
| Podcast Growth and Discovery in 2026 | Arielle Nissenblatt #655 | 18 Mar 2026 | 01:03:09 | |
Podcast discovery feels harder in 2026, not because creators stopped trying, but because attention is now split across podcast apps, YouTube, short-form video feeds, newsletters, and search-driven recommendations. On this recorded episode of the New Media Show, host Rob Greenlee shares the screen and a microphone with Arielle Nissenblatt, 2026 Podcast Hall of Famer and Founder of EarBuds Podcast Collective and Head of Community and Content at Pinwheel by Audily, to break down what is actually changing right now and what creators can still do that consistently grows audience and trust. “Arielle brings a listener-first, creator-first perspective that cuts through the noise. Platforms matter, but they are not the whole story. If a show is not clearly positioned, consistently delivered, and genuinely recommendable, the best metadata in the world will not create retention.” This episode focuses on the practical middle ground: respect the power of platforms, but build your growth strategy around behaviors you can control. “A big part of that conversation is Apple’s renewed push into video podcasts and what an HLS-based video experience signals for the direction of distribution.” Rob frames it as part of a broader convergence toward a unified listen-and-watch experience, where measurement and monetization are easier for platforms when content is native. “Arielle agrees that video is becoming an important top-of-funnel entry point, not because every show should be video-first, but because platforms can more easily optimize what they can see, track, and sell.” We also talk through Spotify’s monetization strategy and what it means when major platforms keep building native paths to get paid. The underlying point is that creators need to understand the economics behind product decisions. “The more platforms own the experience, the more they can shape the rules of distribution, monetization, and visibility.” Then we get into the part that matters most for working creators: what still works. “Arielle argues that recommendation culture remains one of the most underused growth engines in podcasting. Word of mouth, curated lists, and community flywheels can outperform algorithm chasing, especially for shows that serve a clear audience with a clear promise.” That is exactly why EarBuds has remained durable for years in a market that constantly reinvents itself. “Human curation is still a superpower because it creates trusted signals that travel even when platforms turn the knobs.” Community comes up too, with a reality check. Not every show needs a community, and not every audience wants one. “The test is whether people are already reaching for a deeper connection and shared identity around your content. When that demand exists, the community can compound trust and retention. When it does not, forcing it can drain your energy and distract you from the actual product, the show.” If you are building in 2026, the creators who win are not the ones who panic-switch formats every quarter. They are the ones who lock in a format strategy, build audience ownership where possible, and package their content for multiple environments without losing the core promise that makes listeners return. Quick answers people are searching for: Is podcast discovery broken in 2026? Do I need a video to grow a podcast? What is the fastest reliable growth lever right now? What should creators prioritize this year? Show and Guest Links: Host Rob Greenlee Guest Arielle Nissenblatt The post Podcast Growth and Discovery in 2026 | Arielle Nissenblatt #655 first appeared on New Media Show. | |||
| Building a Very Human Media Business | Erin Diehl #654 | 12 Mar 2026 | 01:21:42 | |
As AI becomes more embedded into content creation, discovery, and distribution, one truth is becoming clearer: the long-term winners in media may not be the fastest or the most automated. They may be the most human. That was the core idea behind this conversation with Erin Diehl of Improve It! and the host of the Workday Playdate Podcast, and New Media Show host and Podcast Hall of Fame Inductee Rob Greenlee on New Media Show Episode 654, where we explored what it really means to build a media business rooted in trust, emotional connection, authenticity, and memorable audience experiences. Erin Diehl, founder of improve it! and host of the Workday Playdate podcast, brings a distinctive perspective to this discussion. Her work sits at the intersection of improv, leadership, communication, and community-building. On her podcast and in her live workshops, she focuses on helping people reconnect with empathy, listening, adaptability, humor, and playfulness as practical tools for stronger communication and leadership. Erin describes those same qualities as the traits of both a great improviser and a great human, and that framing shaped this entire conversation. (itserindiehl.com) What made this episode especially timely is that it did not treat AI as the enemy. Instead, it argued that AI is becoming part of the infrastructure of modern media, especially in discovery, distribution, workflow, and scale, while human presence remains the true differentiator. I said during the episode that creators are still in the human media business, and Erin agreed that what continues to work is the authenticity of human experience. That idea matters because audiences are increasingly surrounded by an abundance of content. When everything becomes easier to generate, the value of presence, perspective, vulnerability, and emotional resonance goes up. Erin argued that humanity is not becoming less important in the AI era. It is becoming more important. She pointed to empathy, trust, culture, and connection as qualities that are not going away, even as new technologies reshape jobs, workflows, and media formats. A major theme in this conversation was the role of play in serious work. Erin’s approach is not about being frivolous. It is about using play, improv, and emotional openness to create real breakthroughs in communication. In her workshops, she guides people step by step out of their comfort zones, not to embarrass them but to help them reconnect with spontaneity, attentiveness, and confidence. She explained that many adults lose that natural instinct for play as they grow older, replacing it with judgment, self-doubt, and emotional caution. Her work is designed to reverse some of that pattern and reawaken more authentic human interaction. We also talked about how this translates directly into content creation. Erin shared that her podcast has become more than just a show. It is part of a broader ecosystem that supports her workshops, speaking, community, and business growth. She uses monthly themes to shape her episodes, guest selection, social content, and offers. That strategy helps create consistency, clarity, and a stronger trust pathway between audience attention and business outcomes. It is a smart reminder that a podcast today often works best when it is part of a larger media and relationship-building system. Another valuable part of this episode was Erin’s openness about team building. She made it clear that creating across podcasting, social media, video, live events, and community is difficult to sustain on one’s own. She credited her team with helping manage production, guest coordination, marketing, logistics, sales, and creative execution. That is an important lesson for professional creators and media entrepreneurs. Building a durable media business often means building systems and support around your voice, not trying to do every part of the machine alone. We also dug into mindset, self-expression, and the emotional reality of being a creator today. Erin spoke candidly about doubt, comparison, and the danger of code-switching or muting your true personality to fit an environment. Her advice was direct: find the people, audiences, and teams that allow you to be more fully yourself. In a media environment increasingly shaped by algorithmic incentives and imitation, that may be one of the most important strategic advantages a creator can have. This episode is really about a bigger question facing everyone in podcasting, video, and digital media right now: if AI can help produce and distribute content at scale, what still makes a creator matter? The answer from this conversation is not just better tools or smarter systems. It is humanity. It is the ability to make people feel seen, understood, energized, and connected. That is what creates trust. That is what builds community. And that is what makes a media business more durable over time. Brief Episode DescriptionIn New Media Show Episode 654, Rob Greenlee talks with Erin Diehl, founder of improve it! and host of Workday Playdate, about what it takes to build a truly human media business in an AI-driven era. They explore why trust, empathy, emotional intelligence, playfulness, authenticity, and community may become even more valuable as AI expands across media creation and distribution. The conversation also looks at how improv principles can strengthen podcasting, leadership, content strategy, live events, and audience connection. Erin shares how she built her business and shows around human transformation, while Rob frames why creators still need to think of themselves as being in the human media business first. Key Takeaways– Creators are still in the human media business, even as AI becomes more useful for discovery, workflow, and distribution. – Authenticity, empathy, trust, and emotional connection are becoming more valuable as content volume increases. – Improv skills like listening, adaptability, humor, and presence map directly to stronger media creation and leadership. – A podcast works best when it is part of a broader ecosystem that includes community, services, events, and business strategy. – Monthly content themes can help creators build a more focused and sustainable content engine across multiple platforms. – In-person human experiences still have unique power in an increasingly digital media world. – A strong team can be essential for creators trying to build across audio, video, social, and live experiences. – The future of media may depend less on sounding polished and more on being unmistakably human. Relevant LinksHost Rob Greenlee Guest Erin Diehl The post Building a Very Human Media Business | Erin Diehl #654 first appeared on New Media Show. | |||
| Can Fiction Story Podcasts Survive Video Push | Lauren Shippen #652 | 01 Mar 2026 | 01:18:46 | |
New Media Show #652 with Rob Greenlee and Lauren Shippen
On Episode 652 of the New Media Show, host Rob Greenlee shares a screen with Lauren Shippen, Creative Director at Atypical Artists, to tackle a growing tension in creator media around audio fiction, which is thriving as a storytelling format but is being pressure-tested by the industry’s video-first discovery push. Fiction podcasts did not stop working. What changed is how platforms signal value, how audiences discover new shows, and how creators feel forced to look video-ready to compete. The real question for fiction creators in 2026 is not “How do I force my story into video?” It is “How do I protect the magic of audio storytelling while adding the right discovery layers for today’s platforms?” Lauren shares what fiction creators often misunderstand about sustainability, what typically breaks first when the story stalls, and where video helps, hurts, or becomes unrealistic. Rob lays out a practical framework for separating audio as the product from video as the discovery layer, plus realistic tiers of visual strategy that will not turn your show into a second production company. Quick answers for creators What is the episode about Should fiction podcasts become video podcasts to grow What is the biggest mistake fiction creators make How should fiction shows think about video? Topics we cover – Why fiction creators feel pulled between story-first goals and video-first platform expectations Chapters: 00:00 Story Versus Screen Featured projects mentioned The Bright Sessions Resource Links: Host: Rob Greenlee [https://robgreenlee.com] Guest: Lauren Shippen [https://www.laurenshippen.com/] Book Rob Calendly [https://calendly.com/robgreenlee] The post Can Fiction Story Podcasts Survive Video Push | Lauren Shippen #652 first appeared on New Media Show. | |||
| Apple’s New Video Podcast Deep Dive | James Cridland #651 | 19 Feb 2026 | 01:26:03 | |
On Weds, February 18th Live Episode #651 of the New Media Show, Rob Greenlee, Host, 2017 Podcast Hall of Famer and CEO of Trust Factor Lab at https://RobGreenlee.com, and James Cridland, Editor, https://Podnews.net and 2026 Podcast Hall of Famer discuss Apple’s announcement of a new and improved video podcast experience in the Apple Podcasts app and what it changes technically and strategically heading into 2026. They explain how video was previously active in Apple Podcasts but was hidden and poorly presented in the iOS apps, and how this new updated experience makes video playback front and center, with a “turn video off” option that keeps the audio track playing. The episode breaks down Apple’s preferred move to HLS-based on-demand video delivery (via a separate, proprietary API HLS video streaming pass-through submission from approved hosting partners) while still supporting legacy MP4 video via RSS. They cover HLS basics (chunked delivery, adaptive quality, reduced bandwidth, and hosting costs), improved seeking/scrubbing versus progressive MP4 playback, and new measurement implications (better insight into drop-off and ad viewing). A major focus is monetization: Apple plans to enable dynamic ad insertion for HLS video and charge a per-impression fee, positioning Apple to take revenue without operating an ad business. The conversation notes early launch partners (Acast, Art19, Omny Studio, Simplecast), questions about specs and rollout timing (an app update is likely by the end of March; dynamic ad features later in the year), and the risk of platform fragmentation as distribution shifts from open RSS to proprietary APIs. James and Rob discuss alternate enclosures (Podcasting 2.0) as an open path to wider app support, reference iHeart’s stated support for video via RSS alternate enclosures, and highlight creator concerns about losing separate audio edits when video replaces the audio feed during playback. They also touch on device support (not initially on Apple TV; CarPlay doesn’t show video; Vision Pro support) and briefly discuss future RSS innovation ideas like comments, payments, transcripts, and location tags, plus a short note on upcoming podcast events (Podcast Show London, Podcast Movement New York, Podcast Movement at SXSW). Chapter Topics: What you will learn in this episode – Why HLS segment-based delivery enables adaptive streaming and modern video ad insertion – What Apple’s limited launch partner list means for hosting competition and creator choice (Podnews) – https://podnews.net/article/video-apple-podcasts-details – How Apple Podcasts Connect API keys work, and what they do and do not grant to hosting providers – https://podcasters.apple.com/support/5593-how-to-publish-video Links for show notes Watch live or On Demand Apple announcement Apple creator documentation Podnews analysis Guest James Cridland, Editor, https://Podnews.net Host Rob Greenlee, 2017 Podcast Hall of Fame Inductee The post Apple’s New Video Podcast Deep Dive | James Cridland #651 first appeared on New Media Show. | |||
| How AI-Created Podcasts Impacting Humans? | Jeanine Wright #650 | 08 Feb 2026 | 01:16:27 | |
AI-generated podcast hosts and shows are rapidly changing podcasting, video podcasting, and the creator economy across all distribution platforms, including AI LLMs. In this episode of The New Media Show Live #650 from Feb 4th, 2026, Host Rob Greenlee, CEO/Founder of Trust Factor Lab, explores how AI-generated podcasts affect people, trust, and the future of media with Jeanine Wright, Co-Founder and CEO of Inception Point AI. Jeanine Wright will help us better understand what Inception Point AI is building and why AI-generated personalities are different from human-created podcasts and AI-assisted editing tools. This conversation is designed to help podcasters, creators, media executives, and advertisers understand AI-generated podcast content without fear. It will be a clear, accurate discussion about how synthetic hosts work, how audiences respond emotionally, and what the next 12 to 24 months may look like as AI improves. As humans seem to be rejecting AI-generated content, its human consumption is growing and quality is rapidly improving. Key topics covered in this 60-minute conversation Who this episode is for Watch live at YouTube.com/@RobGreenlee and join the conversation Guest Host 00:00 Introduction to the New Media Show The post How AI-Created Podcasts Impacting Humans? | Jeanine Wright #650 first appeared on New Media Show. | |||
| What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649 | 31 Jan 2026 | 01:17:11 | |
This week in episode 649 of the New Media Show, Rob Greenlee is joined by Jordan Harbinger to unpack the question creators ask nonstop in 2026: What actually grows a podcast or show (and what doesn’t)? – Jordan’s core answer is refreshingly “boring,” but real: long-term consistency, and realistic expectations about how long monetization can take—even for shows that eventually become huge. From there, the conversation expands into the bigger shift happening right now: – Audio podcasts increasingly competing (and collaborating) with video ecosystems especially YouTube where the “rules” and algorithmic expectations are fundamentally different from audio distribution. They also dig into platform strategy and brand-fit tension like whether “talk show” style content truly belongs on Netflix, and why creators may face tough tradeoffs when platforms want exclusivity that can limit reach elsewhere. After Jordan wraps and leaves the show, Rob closes with a rapid-fire, ranked set of growth plays emphasizing that none are magic bullets, but together they form a practical menu you can test based on your format and audience: – Short-form clips (done well) to reach different audiences while recognizing shorts viewers don’t always convert to long-form listeners/viewers. – Guest/social amplification that’s genuinely value-add (not generic promo spam). – Niche community, value-first posting built around knowing exactly who your show serves. – Owned audience via email/newsletter + even a WhatsApp group concept. – AI clip volume + testing (alternate cuts, tighter versions, experimentation). – Structured cross-promos / feed drops with comparable shows and fair “impressions”-style thinking. – Video distribution expansion including Spotify video (if Spotify makes changes) as another potential growth surface—and the emerging “start audio, finish video” behavior across devices. Guest: Jordan Harbinger Host: Rob Greenlee and New Media Show Links The post What Actually Grows a Podcast or Show Now? | Jordan Harbinger #649 first appeared on New Media Show. | |||
| Where Audio, Video, and AI Flow Together | Podfest Panel #648 | 27 Jan 2026 | 00:31:08 | |
The New Media Show #648 Live On-Stage at Podfest Expo (Jan 16, 2026) Where Audio, Video, and AI Flow Together Recorded live on stage at Podfest Expo in Orlando, Rob Greenlee is joined by three of the smartest voices shaping where podcasting is headed right now: James Cridland (Podnews), Rox Codes (Flightcast), and Philip Nelson (Nelco Media). This episode tackles the collision of audio RSS, platform-native video, and AI-powered creator workflows and why the podcast conversation in 2026 is less about labels and more about content that works everywhere. What we cover: Guests and Links: James Cridland Rox Codes Philip Nelson Rob Greenlee and New Media Show Links The post Where Audio, Video, and AI Flow Together | Podfest Panel #648 first appeared on New Media Show. | |||
| Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 | 23 Jan 2026 | 01:11:56 | |
The New Media Show Episode 647 Live on Jan 21st, 20026 at 6pm ET. Show Topic: Digital Creator 2026 Money Playbook Content Creator’s Business and Financial Strategies are moving faster than ever with video, audio podcasting, AI tools, and nonstop platform changes, but many are still running the business side like a hobby. The New Media Show with Rob Greenlee is joined live by Ralph Estep Jr, licensed accountant and host of The Content Creators Accountant, to break down the simple money systems creators need to turn creator chaos into calm financial clarity. If you earn from YouTube AdSense, brand deals and UGC, affiliate income, memberships and subscriptions, courses, coaching, digital products, or PayPal and Stripe payouts, this episode is built for you. Topics we cover: – How to separate business money from personal without overcomplicating it Watch Live and Subscribe: New Media Show Website – https://newmediashow.com Ralph Estep Jr Links: The post Digital Creator 2026 Money Playbook | Ralph Estep Jr. #647 first appeared on New Media Show. | |||
| What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 | 18 Dec 2025 | 01:13:42 | |
This week (December 17th, 2025) on episode #645 of The New Media Show with Rob Greenlee host is joined by longtime podcasting pioneer and returning guest co-host Cliff Ravenscraft, the Podcast Answer Man, for a wide-ranging and timely conversation about where podcasting has been and where it’s heading next. The episode opens with a reflection on the long-running industry debate around the definition of a podcast and why that question has resurfaced so often over the last few years. Rob and Cliff explore how audience behavior has quietly moved ahead of industry debates, shifting consumption toward a mix of audio, video, livestreams, and platforms like YouTube, often without waiting for permission or consensus. Cliff shares the full story behind his return to the Podcast Answer Man brand after stepping away years ago, including why he left, what he focused on during his time away, and what changes in the podcasting and creator landscape made this the right moment to come back. He reflects on two decades in podcasting, helping tens of thousands of creators launch shows, and why many creators today feel overwhelmed by conflicting advice around video, algorithms, and monetization. Rob introduces the concept of podcasting’s evolving eras, beginning with the often-forgotten “Zero Era” where audio and video podcasting coexisted early on, followed by the MeUndies era, the experimentation and acquisition boom, and the more recent identity-crisis phase defined by the question “What is a podcast?” Together, Rob and Cliff discuss why the industry may now be entering what’s being called the Liquid Content Era, where shows are no longer confined to a single format and content flows across feeds, platforms, and experiences. The conversation digs into the tension between creator intent and audience convenience, the role of RSS in a changing ecosystem, and the risks of letting algorithms dictate creative decisions. Cliff offers a counterbalance to the pressure many creators feel to be everywhere at once, emphasizing that audio-only podcasting can still succeed when aligned with clear goals, sustainable workflows, and meaningful audience relationships. The episode also explores production quality, evolving audio standards, video integration challenges, international podcast growth, and why podcasting remains a powerful global medium despite constant claims that it’s “over” or “dead.” This episode is both a reality check and a recalibration, encouraging creators to stop defending definitions, focus on serving audiences, and choose formats intentionally rather than reactively. Join the conversation in comments, and be part of the discussion about what podcasting really means now and what it can become next. Rob Greenlee Cliff Ravenscraft The post What’s a Podcast Era Is Over – Welcome Liquid Content Era #645 first appeared on New Media Show. | |||
| Making a Pro Level Live or Recorded Show – New Media Show #644 | 12 Dec 2025 | 01:13:37 | |
In the December 10th, 2025 Live episode of The New Media Show, host Rob Greenlee welcomes Mike Dell, VP at Blubrry Podcasting, as guest co-host for a grounded, practical conversation about what keeps a podcast growing long after the initial excitement fades. The episode opens with a sincere reflection on Todd’s passing and the lasting impact he had on the community, along with the intention to honor his legacy in the months ahead. From there, Rob and Mike move into the core topic: why many podcasts and live shows start strong, then stall. They unpack how a lack of clarity and consistency often shows up as drifting topics, uneven pacing, and episodes that feel improvised in a way that does not serve the listener. Their argument is simple: sustainable shows are built, not stumbled into. Structure does not mean sounding scripted or robotic. It means defining a format your audience can recognize, returning to it reliably, and creating a repeatable experience that keeps people coming back. They also talk about how modern media habits are reshaping expectations. With short form video and endless scroll everywhere, audiences decide quickly whether to stay. Rob and Mike stress the importance of a strong opening, clear positioning, and content that delivers on what the title promises. They discuss video as part of the current landscape, but keep the focus on fundamentals like audio quality, intentional production choices, and making platform decisions that do not compromise the listener experience. Mike pulls in lessons from his own shows, including what he has learned from hyperlocal and niche content, and how community relevance can drive engagement in ways that surprise creators. The conversation highlights practical ways to increase interaction, including live chat, polls, and Q and A segments, not as gimmicks, but as tools to build a real sense of participation and belonging. They also touch on workflow improvements, handling technical issues gracefully, simplifying video production, and using on screen titles and lower thirds so viewers can easily follow along. By the end, the episode becomes a clear playbook for leveling up: know what your show is trying to achieve, design a format that supports that goal, respect attention early, keep the quality bar consistent, and build community in a way that invites people in instead of pushing them away. Rob Greenlee Mike Dell Audio Chapters: The post Making a Pro Level Live or Recorded Show – New Media Show #644 first appeared on New Media Show. | |||
| Rebooting the Show: Video, AI and Revenue #643 | 04 Dec 2025 | 01:04:08 | |
In this episode, we relaunch the New Media Show #643 with special guest Rob Walsh, VP of Libsyn. After a difficult last few months following the passing of longtime friend and co-host Todd Cochrane, The New Media Show officially returns with a fresh format and a familiar voice. In this reboot episode, we again talk candidly about the process of bringing the show back, honoring Todd’s legacy, and where the podcasting industry is really headed in 2025 and beyond. Rob Greenlee and Rob Walch dig into the renewed 2026 Podcast Hall of Fame, why hosting it at Podfest Expo matters, and how this year’s inductee class reflects both the early pioneers and today’s global voices. They unpack what advertisers are actually buying right now, why mid sized loyal shows often outperform the “big names,” and how the shift from demographic targeting to psychographic and genre based buying is changing deals for creators at every level. The conversation also explores the rise of private communities and paid video ecosystems on platforms like Substack and Uscreen, plus the relaunch of NewMediaShow.com with a fully restored archive of nearly 600 past episodes. From YouTube and Spotify’s “top podcast” charts to Apple’s long running audio ecosystem, the two Robs wrestle with a core question: what truly counts as a podcast in an era where many YouTube only shows get labeled as such. They contrast audio first and video first strategies, debate download versus HLS streaming, and talk through how measurement, attribution, and IAB revenue reports reveal a still under valued ad market relative to radio and other media. Finally, they tackle the current wave of AI generated ads and shows, including legal requirements around disclosure and why so much AI content still feels soulless, even as tools get faster and more powerful. Whether you are an indie creator, a network executive, or someone who has followed The New Media Show for years, this reboot episode sets the tone for a new chapter that stays true to the show’s roots while leaning hard into the realities of today’s business of podcasting. Rob GreenleeRob Greenlee website Libsyn podcast hosting and network
The post Rebooting the Show: Video, AI and Revenue #643 first appeared on New Media Show. | |||
| Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO | 11 Sep 2025 | 01:06:08 | |
On this special New Media Show tribute episode, we honor the life and legacy of Todd Cochrane, podcasting pioneer, podcast hall of famer, founder of Blubrry and RawVoice, host of Geek News Central podcast, author of one of the first podcasting books, and co-host on The New Media Show for 13 years. Todd’s influence on podcasting was profound: from launching one of the earliest shows in 2004, to creating the Podcast Awards, to championing open RSS and independent podcasters. His voice, conviction, and generosity shaped the medium and inspired countless creators. Joining host Rob Greenlee Podcast Hall of Famer are Adam Curry is also a Podcast Hall of Famer, Mike Dell, VP at Blubrry, and Rob Walch, VP at Libsyn who is also a Podcast Hall of Famer as we reflect on Todd’s extraordinary journey and life, from Navy service to podcasting leader, and discuss his impact on the industry, his unwavering advocacy for creators, and the lessons he leaves for the future of podcasting. The post Remembering Todd Cochrane Podcast Hall of Famer and Blubrry CEO first appeared on New Media Show. | |||
| Bryan Barletta of Podcast Movement: What’s Next for the Show? #642 | 03 Sep 2025 | 01:10:59 | |
The episode titled “Bryan Barletta of Podcast Movement: What’s Next for the Show?” features hosts Todd Cochrane and Rob Greenlee, who welcome guest Bryan Barletta. The episode begins with Todd introducing Bryan and discussing the recent happenings at Podcast Movement following the event. Bryan expresses gratitude for Todd and Rob’s previous discussions about Podcast Movement and mentions the importance of critical feedback. Todd brings up some challenges regarding the number of attendees and logistical details from the recent Podcast Movement event, sharing metrics he tracked personally. Bryan explains that he was less involved in that specific event but acknowledges the need for feedback and improvement based on attendees’ experiences. Bryan discusses his recent transition after the acquisition of SoundProfitable and how it positions him to make impactful changes in the industry. He emphasizes the need to create value and excitement around the event, with a particular focus on enhancing attendance and engagement. They discuss how the geographical location of upcoming events, especially in New York, should draw more attendees compared to previous events in San Diego. Todd highlights the differences in crowd behavior at events compared to others, like Podfest and events in London. Bryan responds that the changes since COVID and the dynamics of each convention make it essential to evaluate attendee needs carefully. The conversation shifts to how better to engage creators and business representatives in the podcasting industry. Bryan acknowledges the diversity within the creator community and highlights the challenges of merging business and creator-centric content at events. Rob raises concerns about maintaining a balance between industry-focused events and offerings for creators. They note the popularity of video as a growing trend in podcasting and the importance of presenting audio content in appealing ways. Todd urges that audio should remain a cherished medium and not be overshadowed by video initiatives. As the episode progresses, Bryan shares his views on the potential of Podcast Movement to support creators more robustly and the need to differentiate from competing platforms like YouTube and Spotify. He emphasizes the importance of fostering audio-centric content creation in response to industry changes. Toward the end of the discussion, Bryan shares that announcements will be made around October, hinting at upcoming adjustments to the event structure and approach to programming. He emphasizes the goal of making it easier for attendees to engage with the event and expresses excitement about future initiatives. Todd and Rob wrap up the episode by reflecting on Bryan’s insights, acknowledging questions that remain, and the evolving landscape of podcasting events. They point out the potential for regional events and reiterate the need for better communication with the creator community. The episode concludes with Todd giving his contact details and inviting listeners to follow up for future discussions. The post Bryan Barletta of Podcast Movement: What’s Next for the Show? #642 first appeared on New Media Show. | |||
| Podcast Movement Recap and Insights #641 | 27 Aug 2025 | ||
In this episode titled “Podcast Movement Recap and Insights,” hosts Todd Cochrane and Rob Greenlee discuss their experiences and observations from the recent Podcast Movement conference held in Dallas. Todd has also posted a piece on Linkedin that has garnered nearly 8000 views. Todd kicks off the conversation by expressing gratitude for the listeners. Rob brings up the theme “show me the money,” which reflects a mixture of seriousness and humor regarding the event. Todd shares his experience of arriving on a Sunday, noting that he could have saved on hotel costs by arriving later, given the event’s setup schedule. Both hosts discuss the presence of vendors at the conference, with Todd commenting on the impressive booth from Libsyn compared to other vendors, resulting in a total of about twenty vendors. Rob adds context for those unfamiliar with Podcast Movement, describing it as historically significant and the largest podcasting conference, although he notes that it may no longer hold that title. They express concerns over attendance numbers, suggesting that the conference may be losing its prominence compared to other events, such as Podfest. As they delve deeper, Todd notes that many attendees seemed to be local and not diverse enough geographically in terms of representation. They discuss the financial aspects of attending the event, including ticket costs and discounts provided for local attendees. Todd expresses relief that the discounted tickets helped increase attendance. The conversation shifts to a significant announcement made during the conference regarding Podcast Movement’s acquisition of Sounds Profitable. They discuss the implications of this acquisition and the confusion surrounding the language used to describe the transaction, which is defined as both an acquisition and a merger. Todd shares his initial reactions and interactions with key players from Sounds Profitable, expressing hope for future creator engagement. Rob and Todd then reflect on the event’s atmosphere and traffic. While they experienced slow periods, Todd is satisfied with the overall attendance, noting that they ultimately scanned around 100 badges. They discuss the mix of people they interacted with, some looking to shift their hosting platforms, while others were starting. The hosts discuss potential issues affecting the podcasting space, including stagnation in creator numbers and retention concerns. Critical discussions within the industry arise, reflecting on whether podcasting can maintain its independence while embracing mainstream media and the expectations of profitability. They also discuss practical considerations for future events, including potential changes in scheduling and structure to appeal to both business professionals and creators. Rob suggests the need for one-day passes and more targeted marketing to effectively engage local audiences. Todd expresses his hope for improvements, highlighting the possibility of creating a space for a truly educational experience that is free from self-promotion. They both emphasize the importance of creating a balanced program that prioritizes genuine teaching and sharing knowledge rather than merely promoting products or platforms. By the end of the episode, Todd shares some insights regarding industry trends, drawing attention to the need for widespread understanding of Open RSS and its importance in sustaining the podcasting ecosystem. They conclude with acknowledgments, inviting their audience to send feedback and highlighting key people in the podcasting community, while looking forward to future developments and discussions. The episode wraps up with both hosts thanking their listeners and affirming their return for the next episode. The post Podcast Movement Recap and Insights #641 first appeared on New Media Show. | |||
| Podcasting’s Future Is a Choice | 14 Aug 2025 | 00:59:01 | |
In this episode titled “Podcasting’s Future Is Choice”, hosts Todd Cochrane and Rob Greenlee discuss various aspects of the podcasting industry, particularly surrounding the upcoming Podcast Movement event. The episode begins with Todd and Rob greeting each other and discussing their plans to attend the Podcast Movement conference. They discuss the costs associated with attending the event and express hope that it will attract a good turnout. Todd mentions the high price of coffee at the venue, leading to a discussion about the costs of refreshments at such events. They then transition to a new topic, discussing a recent article by Tom Webster that highlights a survey revealing the public still predominantly expects podcasts to be audio-based. The hosts analyze and debate the implications of the data, discussing how perceptions may be shifting regarding the definitions of podcasts as audiences encounter more video content. Rob comments on the current state of the podcasting industry, describing it as “cloudy” due to the evolving relationship between audio and video formats. He reflects on how podcasting has become increasingly commercialized over time, similar to mainstream media, with a growing focus on monetization and advertising. As the conversation progresses, Todd and Rob delve into a podcast study indicating that most listeners dedicate only three hours a week to podcasts, questioning the implications of such limited consumption. They also discuss the growth in podcast advertising revenue, which has reportedly risen, but express skepticism about the figures presented, particularly in light of layoffs within the industry. Todd mentions Spotify’s plan to raise subscription costs for users outside the U.S. and discusses other industry trends, such as the dual nature of recent podcasting content. Rob notes that some networks are canceling podcasts labeled as risky because of their unfiltered content. The hosts shift to a discussion about the upcoming Podcast Movement, focusing on the various sessions and their related topics, with a notable emphasis on video in podcasting. They also touch on the challenges of securing accommodations at the event. Towards the closing of the episode, Todd and Rob recount their personal travel experiences and provide insights into Internet speeds available in their respective areas, reflecting on the necessary infrastructure for modern podcasting. In conclusion, they agree to return with insights and updates from Podcast Movement in a future episode, signing off with their contact information. The post Podcasting’s Future Is a Choice first appeared on New Media Show. | |||
| Overcast quietly tests built-in transcripts! | 31 Jul 2025 | ||
In the latest episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, the discussion begins with a light greeting and banter about upcoming events, particularly Todd’s anticipated return to the United States and the podcast movement. They briefly touch on the advertising campaigns Todd has been involved with on PodNews and his challenges with launching GuestMatch.pro, a new platform aimed at connecting podcasters with guests. As the conversation progresses, they delve into Netflix’s shifting focus towards video content and its impact on traditional media. Todd shares his skepticism about the effectiveness of simple audio being placed on video platforms. At the same time, Rob discusses the implications of this shift, noting how it might reshape the dynamics of podcast talent. The hosts then spotlight Overcast’s testing of built-in transcript support, congratulating founder Marco for joining Apple Podcast and Pocket Cast in incorporating transcripts. They hope that Overcast will adopt the transcript tag from RSS feeds, thereby increasing accessibility to podcasts. The episode transitions to a discussion about Spotify, covering its challenges with ad revenue despite overall profit increases. Rob notes the industry’s pivot towards subscription models and raises questions about Spotify’s advertising future. The conversation shifts towards programmatic ads and how new players in the space, like rss.com, are establishing their presence with low payout thresholds. Todd and Rob discuss the implications of advertising and the financial dynamics of big tech companies managing content platforms. They also highlight a recent list from Time magazine that featured the 100 best podcasts, expressing disappointment over the omission of notable shows such as “Pod Save America” and “The Joe Rogan Experience.” The hosts speculate on the potential political bias in the selections. Further conversations explore the estimated boom in the podcast market projected to reach $40 billion by 2025; however, they debate whether this is realistic given the nature of the industry. The discussion then navigates through the broader podcast landscape, tackling the nuances in monetization paths for creators and the increasing reliance on private platforms like Patreon and Substack. Todd and Rob reflect on the evolution of audience engagement, particularly with women-led podcasts establishing a significant presence compared to traditional solo-hosted shows, which men often dominate. They discuss the importance of forming direct relationships between creators and their audience, encouraging creators to harness tools for community building and revenue generation outside traditional platforms. As the episode nears its conclusion, they share personal anecdotes related to travel and technology, with Todd recounting his experiences with AI capabilities in optimizing tasks, such as finding flight deals. Overall, the episode offers a comprehensive update on the podcasting industry, examining shifts in media consumption, the economic landscape, and providing guidance for creators navigating these changes. The hosts conclude the show with a reminder about their respective social media handles and encourage audience engagement before wrapping up. The post Overcast quietly tests built-in transcripts! first appeared on New Media Show. | |||
| Independent Podcasts Build Massive Annual Revenue | 24 Jul 2025 | ||
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various aspects of independent podcasting, referencing the financial success of the Joe Budden Network, which reportedly makes over a million dollars a month on Patreon plus an equal amount in advertising revenue. Todd expresses his views on what constitutes an independent podcast, questioning whether contracts with platforms like Spotify affect that classification. Rob adds that the definition of independence in podcasting is convoluted, as many shows labeled as independent still utilize a team for production. The conversation highlights that Joe Budden once had a contract with Spotify but is now considered independent, having left due to insufficient financial support. Todd believes that many independent podcasters can sustain themselves financially through strategic planning and high-quality content, even with a small team. Furthermore, they discuss monetization strategies, including flexible donation models on platforms such as Patreon & Paypal. Rob shares that he views independent podcasts as those that control their content rights and haven’t given them over to a larger platform. Both hosts agree on the changing landscape, where even well-known podcasters can still consider themselves independent despite having support teams. As the dialogue progresses, they discuss NPR’s funding cuts and the implications of these changes on independent content creation, highlighting the evolution of podcasting since its inception around twenty years ago. They reflect on how their audience demographics have evolved alongside them, with the younger audience now more prevalent than when they first started. The latter part of the episode transitions into a discussion about industry events, with a particular focus on the upcoming Podcast Movement conference. Todd shares insights on the scale and focus of the event, noting a shift towards more corporate sponsors and fewer independent participants. They highlight the need for unified metrics in podcasting to simplify advertising buy decisions, citing confusion among ad buyers. As the conversation draws to a close, Todd and Rob cover the emerging trend of AI-generated voiceovers for ads, discussing potential ethical concerns and implications for audience trust in advertisements. They ultimately invite listeners to share their thoughts and feedback regarding the show and the topics discussed. The episode concludes with both hosts sharing their contact information and encouraging audience engagement, highlighting the continued evolution and challenges within the podcasting landscape. The post Independent Podcasts Build Massive Annual Revenue first appeared on New Media Show. | |||
| Adam Curry Returns and Spotify’s Seven Million Shows – LOL | 17 Jul 2025 | ||
In this episode titled “Adam Curry Returns and Spotify’s Seven Million Shows,” hosts Todd Cochrane and Rob Greenlee welcome listeners to the new media show. Rob expresses his excitement about discussing various topics, particularly noting the significant milestone of seven million podcasts, mainly attributed to Spotify (wink)(wink). As they delve into the numbers, Todd and Rob comment on how many new podcast creators fail to enable RSS feeds at Spotify, which limits their reach to platforms like Apple Podcasts. Todd notes that Spotify’s exclusive setup has led to many underwhelming shows, which the Podcast Index has responded to by halting the listing of new shows due to a high failure rate. Rob points out the false perception of success that arises from inflated numbers while highlighting the challenges new creators face in achieving real engagement. Todd emphasizes that many shows are simply tests with little commitment behind them. They discuss the implications of free trials offered by hosting services, revealing frustrations with the influx of low-quality or “scammer” shows that clutter platforms. The conversation shifts to the current climate in podcasting, where the number of new shows has decreased compared to previous years. Rob mentions that while many creators are searching for side hustles, they often have unrealistic expectations regarding making money through podcasting, which requires more effort than they anticipate. Todd discusses the confusion many users have regarding the relationship between hosting platforms and listening services, citing that many believe Blueberry is a listening platform, which it is not. They also address Spotify’s reluctance to help creators connect with Apple Podcasts. Todd shares his experiences with users who mistakenly reach out to Blueberry for help with Spotify-related issues. As they continue, Todd reveals internal data suggesting that many podcasts are inactive or have “dead” RSS feeds, while illustrating Apple’s unknown criteria for keeping their catalog updated compared to other platforms. Todd speaks about a rare rejection moment from Apple regarding a show based on audio quality, which Todd describes as surprising. The episode then takes a turn towards upcoming events in the podcasting space, with mentions of Adam Curry’s participation in Podcast Movement. Todd sadly recalls past sessions that have drawn sparse attendance, emphasizing the need for promotion to attract audiences to such events. They briefly discuss YouTube’s efforts to crack down on low-quality content generated by AI, contrasting it with the podcasting landscape, and share concerns about the rising dominance of AI in content creation. Todd shares his methods for utilizing AI tools to assist in content preparation, while maintaining that human oversight is crucial. Towards the conclusion, the hosts touch upon trends in audience creation and how individuals are increasingly perceiving themselves as creators amid a deluge of content. They also address current scams and phishing attempts, urging listeners to be vigilant in protecting their online presence and assets. Finally, Todd expresses his excitement about the potential new fiber internet service coming to his area, and they share amusing anecdotes about scams encountered online. Rob mentions a recent scam involving fake podcast opportunities, urging caution in distinguishing legitimate offers from fraudulent ones. The episode wraps up with both hosts thanking their audience, sharing their social media handles, and teasing future topics before signing off. The post Adam Curry Returns and Spotify’s Seven Million Shows – LOL first appeared on New Media Show. | |||
| Additional Video Podcast Format via RSS | 10 Jul 2025 | ||
In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, the discussion centers on various topics in the podcasting space, with a particular focus on the emerging interest in video podcasting publishing formats. The episode starts with Todd welcoming listeners and mentioning that Rob has joined him for the episode. They begin by discussing the ongoing evolution in podcasting and how the interest in video podcasts via open RSS feeds is growing. Rob notes that such interest might seem new, but has been simmering for some time. Todd brings up a behind-the-scenes conversation from a Slack channel regarding HLS (HTTP Live Streaming) and how it is being discussed among industry peers. He mentions his conversations with Apple during a recent podcast event in London, reflecting on how he may have been one of the few advocating for the issues at hand. As they continue, they touch on the technical challenges surrounding hosting video podcasts, particularly the costs associated with bandwidth and the potential impact of monetization if platforms like Apple start caching video content. Rob expresses that the architecture for programmatic advertising in video podcasts is there but hasn’t been fully implemented. The hosts reflect on whether they’ve received feedback from their audience regarding the video quality of past shows and review the general appetite for audio versus video content in the industry. They discuss how audience feedback on video quality has been minimal over the years. Todd shares a recent observation about video podcasts, highlighting the importance of streaming technology versus traditional MP4 formats and emphasizing the need for seamless switching between audio and video. They both agree on the necessity of making video content discoverable, particularly by platforms like Apple. The conversation shifts towards advertising trends in the podcasting industry. Todd notes concerns over a softening podcast advertising market and declining CPMs, while Rob suggests that this might influence future advertising strategies. They mention how engagement could be affected by shifts from audio to video formats and the importance of retaining a user-friendly experience in the podcasting landscape. Todd shares insights from PodTrak regarding a decline in podcast rankings and engagement, indicating that advertisers must reevaluate their strategies in light of shifting audience behaviors. The hosts consider how competition from platforms like Spotify and YouTube may drive innovation in video podcasting and how the industry might adapt accordingly. In discussing the aesthetics of podcasting setups, Todd mentions watching bourbon review channels on YouTube and how they reflect a shift towards more authentic settings. They deliberate on the evolving visual appeal in podcasting, suggesting that traditional studio setups may be on the decline in favor of more natural environments. Returning to technical and content-related issues, they both express concern about the implications of AI-generated content in the podcasting space, debating the ethics and how misinformation could be flagged in audio content. Todd proposes a need for a system to delineate levels of AI involvement in content creation. As the episode wraps up, Todd and Rob invite listeners to engage with them by sharing feedback on topics or insights they might wish to discuss about the podcasting industry, emphasizing their openness to candid discussions on advertising trends. Both hosts conclude by encouraging their audience to subscribe to the podcast, highlighting its availability on various platforms and emphasizing the ongoing relevance of audio and video content creation within podcasting. They sign off, looking forward to reconnecting in the next episode. The post Additional Video Podcast Format via RSS first appeared on New Media Show. | |||
| Podcasting Pulse: Live Festivals Surge, Awards Voting Opens & Apple Turns 20 | 03 Jul 2025 | ||
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss various developments in the podcasting industry, including the surge of live festivals, the opening of awards voting, and Apple’s 20th anniversary of supporting podcasts. The episode begins with Todd and Rob checking in with each other, with Todd sharing updates about his studio and the issues he’s experiencing with his podcasting gear. They quickly dive into topics set for discussion, mentioning the podcast awards and podcast festivals. Todd highlights the recent discussions surrounding Apple Podcasts and its 20-year support, reflecting on the nostalgia and excitement, but also expressing a desire for Apple to promote shows that have been around for that long. Rob agrees, pointing out that newer audiences may not be interested in the legacy shows. They also discuss the growth of live podcasting events, referencing past successes and the potential for more live events, especially in major cities like New York. As they delve deeper, they express concern about the future of podcast conferences in the U.S. Todd mentions a decline in interest in these events, contrasting it with the vibrant atmosphere at previous gatherings. They reflect on their past experiences at successful live events, speculating that the popularity of podcasting could lead to a resurgence in live, fan-focused events. The conversation shifts to the upcoming Podcast Movement conference in Dallas, where both hosts will be attending. Todd voices concerns about attendance and the changing nature of these events, suggesting a strategic shift where they will focus more on promoting their new product. The hosts then discuss the upcoming People’s Choice Podcast Awards, noting slightly lower registration numbers this year but emphasizing the significance of being included on the slate. They encourage podcasters to register and participate, comparing the awards to the increasing number of different award ceremonies emerging in the industry. The latter part of the episode centers on the debate about video podcasting versus audio. There is a discussion about the merits and challenges of video podcasts, including resource demands, audience engagement, and technical aspects like HLS (HTTP Live Streaming). They touch on HLS technology and the current reluctance of various hosting platforms to adopt it, noting that while video has advantages, audio still holds significant value. Finally, they conclude with a brief note about Audacy partnering with iHeartRadio to expand its podcast reach, before reiterating the mixed feelings surrounding the current state of the podcasting industry and the need to attract new creators. They emphasize the importance of delivering viable audio content, especially for new podcasters, encouraging a continued focus on growth and sustainability within the medium. The hosts close the episode, thanking their audience and mentioning their respective contact information, inviting listeners to engage with them further. The post Podcasting Pulse: Live Festivals Surge, Awards Voting Opens & Apple Turns 20 first appeared on New Media Show. | |||
| Expanding Podcast Image Standards for a Better Cross-App Experience | 25 Jun 2025 | ||
In the podcast episode titled “Expanding Podcast Image Standards for a Better Cross-App Experience,” host Todd Cochrane starts by welcoming listeners to the show. He mentions that Rob Greenlee is absent due to personal business but will return next week. Todd expresses his gratitude to both live listeners and those tuning in later. Todd discusses ongoing developments within the podcasting space, particularly surrounding Podcasting 2.0, which aims to expand image specifications for podcasters. He explains the recent Apple announcement regarding new image specs for podcast art, emphasizing the need for diversification across apps and websites, as not all have the exact requirements. Todd points out that the traditional 1400×1400 pixel image format is insufficient for some platforms, suggesting that podcasters should provide specific image sizes for different apps to improve the user experience. He provides an example of how developers and creators could include tags in their RSS feeds that specify the purpose and specific sizes for images, citing the example of a banner image that Overcast might require. Todd believes that offering a variety of image sizes will enhance the experience for listeners and facilitate better representation across different platforms. Todd also notes the potential benefits of creating episode art using artificial intelligence (AI) and discusses how services like Blubrry are already employing this technology to assist podcasters in generating artwork. He views the expansion of image standards as an opportunity for improving user engagement and the overall quality of the podcast experience. Additionally, Todd shares other industry news, such as podcasting overtaking radio in Germany and significant changes in leadership at Acast. He addresses the competitive landscape of on-demand streaming, expressing curiosity about how Spotify’s video podcasting initiatives could impact monetization models, as concerns regarding CPMs and revenue sharing arise. Towards the end of the episode, Todd mentions new advancements from services like Auphonic for audio processing, highlights the growth in listener demographics, and reflects on the ongoing evolution in the podcasting landscape. He concludes by encouraging his audience to engage with the show through support and boosts, thanking contributors for their involvement while looking forward to Rob’s return in the following episode. Thank you to Podnews for the source of most of the news. The post Expanding Podcast Image Standards for a Better Cross-App Experience first appeared on New Media Show. | |||
| YouTube Doubles Down on Podcasts | 18 Jun 2025 | ||
In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenleee, the discussion begins with light banter as Todd welcomes Rob and mentions inclement weather affecting his internet connection. Todd shares his recent experience optimizing his streaming setup. He discusses recent improvements in Blubrry’s AI image generation capabilities as seen in today’s show art. The hosts then dive into the episode’s main topic: “YouTube Doubles Down on Podcasts.” Rob introduces the idea that YouTube is changing the podcast landscape, with a focus on comments made by YouTube CEO Neil Mohan, who emphasized that viewers want to watch content rather than just listen to it. Todd notes audience feedback indicating that not all viewers agree, suggesting a divergence in listener preferences. Rob elaborates on an upcoming feature that will enable YouTube to automatically generate translated audio tracks for different languages, thereby broadening content accessibility. The discussion explores the implications of this feature for content creators and the listener’s experience. Next, Todd expresses his irritation with Spotify’s new transcript feature, highlighting how it excludes transcripts from creators not on Spotify. Both hosts are critical of Spotify’s lack of support for all transcripts and share their frustrations over platform limitations within the podcasting industry. They discuss the podcasting scene in Brazil as it relates to Radio, noting its slow adoption rate compared to the U.S. Todd ponders how many U.S. radio stations incorporate podcast content and how that compares internationally, particularly with Australia and the BBC. The conversation shifts to SiriusXM’s podcasting initiatives, highlighting the difference between direct ownership and licensing agreements with content creators and the challenges in current podcasting partnerships. Todd expresses curiosity about SiriusXM’s actual podcast ownership numbers and the dynamics at play. Rob and Todd then delve into recent news from a podcast growth firm suggesting that relying solely on download counts can be misleading. They debate the meaning of download versus consumption metrics and question the accuracy of alternative analytical dashboards proposed by the firm. Toward the end of the episode, Todd recalls the bad experience he had with domain ownership disputes, mentioning his former ownership of CNNpodcast dot com and its current state. They also briefly discuss the failed Apollo Fiction podcast app and the challenges that genre-specific podcast apps face in a crowded market. In the closing segment, Todd highlights the slow uptake of new episodes by platforms like Apple Podcasts, compared to faster services like Pocket Casts, emphasizing listener frustrations when episodes are not published promptly. Finally, Rob shares his contact information for listeners to reach out, while Todd expresses concern and support for listeners in Israel amidst current unrest, and wraps up the episode, noting his upcoming solo show due to Rob’s absence in the following week. They thank the audience for subscribing and encourage feedback. The post YouTube Doubles Down on Podcasts first appeared on New Media Show. | |||
| YouTube isn’t Podcasting King | 11 Jun 2025 | ||
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, with a focus on the interplay between audio and video content, especially addressing the question of whether YouTube is dominating the podcasting space. The episode opens with Todd welcoming Rob back from a trip to Seattle. They briefly mention that there were applications for Rob’s job while he was away. They delve into the theme of the episode, highlighting the mixed perceptions around video and audio content in podcasting. Todd refers to an article by Paul Riismandel, stating that it presents a balanced view on how YouTube does not overshadow audio podcasting, which he insists remains strong. Rob echoes this, noting that amidst the hype surrounding video, audio podcasting remains a significant player and has its own audience. The discussion touches on Apple Podcasts and new features they announced at WWDC, which they feel did not fully address the needs of podcasters. Rob adds that there is a need to understand audience expectations and how new creators are feeling overwhelmed by the emphasis on video, even as they believe in the enduring value of audio content. As they explore the challenges faced by new creators, Todd acknowledges that many feel disenfranchised and are unsure about integrating video into their workflows. They discuss the complexities of personal branding and the challenges of building an audience in an environment that seems to favor larger shows over smaller ones. Todd emphasizes that creators should focus on building their audio content and finding their voice without being distracted by the demands of video. He believes that great content is vital to growth, even though many creators are concerned about their ability to monetize early on. Rob highlights that the primary focus for most podcasters remains growth at this stage, rather than monetization. They also examine the troubling trend of new podcasters seeking to transition to video for quick success, which complicates their journeys in podcasting. Discussion returns to the significant contributions that existing audio creators are making while struggling with the pressures of social media and audience engagement. Todd and Rob emphasize the importance of hard work in growing a podcast, as the landscape has not become simpler over the years. They discuss how AI tools can help streamline specific processes, but these solutions also come with their challenges. Towards the end of the episode, they touch on the Podcast Hall of Fame and its plans, including the inclusion of international nominations. Rob shares thoughts about increasing nominations and expanding the voting base for the Hall of Fame, emphasizing transparency in the nomination process. In conclusion, both hosts reaffirm the enduring viability of audio podcasting and encourage new creators to start with audio first, advising them to build their unique brand and content strategy. The episode wraps up as they share their social media handles and express enthusiasm for the next show, marking the end of a lively discussion on the current state and future of podcasting. The post YouTube isn’t Podcasting King first appeared on New Media Show. | |||
| Podcasting’s Future: Are We Losing Sight of Creators? | 04 Jun 2025 | ||
In this episode titled “Podcasting’s Future: Are We Losing Sight of Creators?” Todd Cochrane hosts the New Media Show solo, as Rob is not present. Todd acknowledges Rob’s potential transition away from the show and reflects on their long history together in podcasting, indicating a willingness for change. Todd discusses the current landscape of podcasting, particularly regarding the future direction of the medium amidst rising discussions about video and AI. He raises concerns that the industry might be neglecting crucial issues that affect both new and experienced creators. The episode explores topics such as the safeguarding of open RSS standards, the realities of innovation in the industry, and the importance of ensuring that the needs of podcasters, particularly content creators, are being met. As the episode progresses, Todd engages in technical discussions about HTTP Live Streaming (HLS) and shares insights from recent conversations surrounding the Pod Standards Project and its possible implications for podcasting’s open ecosystem. He emphasizes that the industry must advocate for audio creators and strike a balance between innovations and preserving the openness that defines podcasting. Through a series of listener comments, Todd addresses feedback on the show’s format, including discussions about the balance between audio and video content, as well as the perceived push for video content. He argues that audio remains a powerful medium and expresses a commitment to supporting podcasters’ independence and open RSS standards. The episode concludes with Todd inviting listeners to provide feedback on the show and consider what creators truly need in this evolving landscape. He expresses a goal to continue advocating for podcasters and assures the audience that he will strive to maintain a focus on supporting creators, not just monetization. Todd concludes by encouraging audience engagement, stating that he will return for the next episode, regardless of the changes ahead. The post Podcasting’s Future: Are We Losing Sight of Creators? first appeared on New Media Show. | |||
| New Media Show – Is this the End? | 28 May 2025 | ||
In the episode titled “New Media Show – Is this the End,” hosts Todd Cochrane and Rob Greenlee discuss the state of the podcasting industry, particularly in light of recent changes and trends. Todd opens the conversation with a metaphor about everything being “on fire” in the podcasting space, emphasizing a sense of urgency and concern surrounding the future of audio content creation. Rob acknowledges the anxiety in the medium and points out that change often leads to such feelings. Todd shares insights from his recent experience at the podcast show in London, where he noted a significant presence from Apple and discussions about the industry’s growth trajectory. He expresses that while concerns exist, audio podcasting still has a large audience and continues to grow globally despite the hype surrounding video content. The hosts discuss the perceptions that new creators feel pressured to produce video content, sharing anecdotal evidence that many are hesitant to embrace video due to privacy concerns or a lack of resources. Todd mentions that while video production can be costly, audio remains an accessible entry point for many creators. A significant theme of their conversation is the potential danger to the podcasting landscape if newer creators are discouraged from starting due to the overwhelming emphasis on video content. Todd stresses the importance of recognizing that audio podcasting is not going away and advocates for more support and encouragement for those who wish to start with audio. Rob adds to the discussion by stating that as podcasting becomes more professionalized, a greater number of creators gravitate towards larger shows, potentially sidelining independent podcasters. He agrees that nurturing new creators is essential for the longevity of the medium. Throughout the episode, both hosts reflect on the challenges the industry faces, including marketing hurdles for new creators and the slow pace of innovation from podcast platforms. They voice their concerns about the lack of new entrants into the space, which could lead to a narrowing of content variety and a decline in overall podcast engagement. As the conversation progresses, Todd and Rob acknowledge the media’s tendency to focus on negative narratives, suggesting there is a need for cheerleaders for audio podcasting to highlight its ongoing relevance and value. They lament the lack of trust in podcasting metrics and express frustration over how the podcasting space may be perceived as declining or “dying,” when, in reality, audio podcasting still has viability. In the latter part of the episode, they contemplate the future of the New Media Show itself, weighing whether it should continue, pivot, or evolve given the changing landscape. They invite audience feedback to determine the show’s direction and emphasize the critical importance of ensuring that new creators feel empowered to enter the space without being deterred by the increasing focus on video. The discussion wraps up with reflections on AI’s impact on media and the evolving dynamics of content creation, reaffirming their commitment to protecting the integrity of audio podcasting while remaining open to innovation and change within the medium. The episode concludes with a call for audience engagement to share thoughts on the future of the show and podcasting at large. The post New Media Show – Is this the End? first appeared on New Media Show. | |||
| Is the Podcasting Industry Really Worth 7.4 Billion? #629 | 15 May 2025 | ||
In this episode titled “Is the Podcasting Industry Really Worth 7.4 Billion?”, hosts Todd Cochrane and Rob Greenlee discuss their experiences with the upcoming Podcast Show 2025 in London, Todd’s travel plans, and his preparations for the event. Todd describes his recent return home and the updates he had to undertake in the studio after … Continue reading Is the Podcasting Industry Really Worth 7.4 Billion? #629 → The post Is the Podcasting Industry Really Worth 7.4 Billion? #629 first appeared on New Media Show. | |||
| The Shift from Word-of-Mouth to Social Media in Podcasting #628 | 08 May 2025 | ||
In this episode, “The Shift from Word-of-Mouth to Social Media in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcast discovery, particularly how social media is becoming a primary driver rather than traditional word-of-mouth. The episode opens with Todd and Rob greeting listeners and mentioning the upcoming return to their regular afternoon schedule. Todd shares that he was unwell the previous week and talks about recent electromagnetic storms potentially affecting health, leading to discussions about how these events might influence sleep. Rob introduces the main topic, referencing research suggesting that podcast discovery is increasingly driven by social media rather than word-of-mouth. He emphasizes the importance of people discussing podcasts online, which he argues aligns closely with traditional word-of-mouth. They also reflect on YouTube’s classification as a social media platform, debating whether podcasts could similarly be considered a form of social media. Todd expresses skepticism about social media being an effective means of discovering new podcasts. He cites his limited exposure to unknown content through platforms like Facebook and his preference for actively searching for specific podcasts rather than relying on algorithms. The conversation shifts to the role of apps like TikTok and Instagram in modern podcast discovery, highlighting how podcasters utilize these platforms to reach broader audiences. Todd mentions his experiences with YouTube content, where he is served predictable recommendations based on his viewing habits, but he finds it challenging to discover podcast content through the platform. As they discuss YouTube’s effectiveness in surfacing content and the sometimes overwhelming nature of predictive algorithms, both hosts share their viewing preferences and frustrations with fast-paced content. Todd indicates that he watches survival and van life-oriented content on YouTube rather than traditional interview-based podcasts. Rob counters that more visually stimulating shows do attract larger audiences. They delve into broader issues concerning copyright challenges in content creation, particularly with images and videos in online content. Todd expresses concern over getting copyright strikes for even minor infractions, while Rob shares his experiences using videos in his productions without facing similar repercussions. Bringing the conversation back to social media, they agree that it offers new paths for engaging audiences. Rob points out that tech advancements and AI tools have significantly impacted how podcasters create and distribute content, citing their increasing reliance on audio clips for promotion. In conclusion, Todd and Rob summarize the key points discussed, including the implications of the trends they’ve identified regarding podcast discovery, social media’s evolving role, and the dynamics of content consumption across platforms. They also highlight the importance of community support among podcasters and the potential for creative collaboration to navigate the industry’s challenges. The episode wraps up with a plan to return to their normal schedule next week, followed by Todd promoting his upcoming “Mythbuster” YouTube series focused on debunking common podcasting myths. The post The Shift from Word-of-Mouth to Social Media in Podcasting #628 first appeared on New Media Show. | |||
| The Growing Ad Revenue in Podcasting | 24 Apr 2025 | ||
In this episode titled “The Growing Ad Revenue in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss various insights related to the podcast industry’s current state, including recent earnings reports and trends in advertising revenue. The episode begins with a casual greeting between Todd and Rob, where Todd shares that he is sleeping late due to late meetings. Rob then brings up an upcoming podcast event in Madrid that Todd has been invited to, which piques their interest. They shift the conversation to recent news that the podcast industry has surpassed the two billion dollar mark in ad revenue, with Rob clarifying that the figure is for 2024 and reflects previous years’ performance. They discuss how podcast advertising revenue compares with other forms of online advertising, noting that podcasting remains a small segment of the overall ad revenue pie. Todd expresses skepticism regarding the presented figures, citing concerns that only a small percentage of shows receive ad revenue. He notes that many new creators are coming in with clear strategies rather than as hobbyists. Rob agrees and suggests that the podcasting space is trending toward professionalism. Rob mentions a well-known podcaster, Stephen Bartlett, who turned down a significant offer due to concerns over increased ad loads. Both hosts reflect on the challenges of balancing monetization with audience experience. They explore the complexity of current advertising dynamics, including host-read versus automated ads, and discuss the fluctuating ad loads across different platforms. Todd highlights that much of the industry’s growth may stem from digital video intersecting with podcasting. The conversation then turns to the importance of data analysis in understanding podcast metrics, including drops in audience and engagement. Todd shares insights on how creators can leverage existing data to improve their shows. Rob and Todd also delve into the fast-evolving landscape of video podcasts, mentioning the challenges creators face when transitioning to video content, including time and resource constraints. They discuss how companies like Netflix explore video podcasting but recognize that not all shows fit this model, emphasizing that creators should focus on what works best for their content. The episode concludes with Todd and Rob reflecting on their podcasting journey, their experiences with equipment and production, and the technical aspects involved in creating high-quality audio and video content. They wrap up by thanking their listeners and encouraging engagement with their show’s resources. The post The Growing Ad Revenue in Podcasting first appeared on New Media Show. | |||
| Women in Podcasting and the Rise of Female Listeners | 17 Apr 2025 | ||
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee come together to discuss various topics including growth in podcast listening among women, deep fakes, and AI assistants. The episode opens with Todd welcoming Rob back, explaining that he has been on vacation. Todd mentions a recent situation involving deep fakes, referencing a listener’s suggestion to discuss a post from the Rich Roll podcast where the host’s voice was used in a deceptive deep fake video. Todd expresses concern over the lack of responsiveness from platforms like Facebook and YouTube when such false content is reported, prompting questions about self-protection against deep fakes. Rob notes that while deep fake technology has been prominent in celebrity culture, its entry into podcasting is concerning. The discussion continues on how the rapid advancements in AI could complicate the landscape of content authenticity and individual rights. The hosts then shift focus to the significant growth of women listeners in podcasting, referencing a report that indicates women’s podcast listenership has tripled over ten years. They highlight that 45% of women in the U.S. are monthly podcast listeners, with Rob observing a noticeable increase in female creators in the industry. Todd agrees, suggesting that women might be dominating the creation of new content, but acknowledges that perception still exists regarding men holding a more significant presence. Todd expresses the idea that many listeners, including women, might still be drawn to male-hosted shows, particularly within popular genres like true crime. Rob counters that he recognizes a trend of female-led teams in the podcasting platforms and that there’s an increasing number of women creators entering the field. The conversation then circles back to deep fakes, with Rob mentioning a new U.S. bill aimed at protecting individuals’ likenesses and voices. They both agree on the complex challenges presented by unauthorized reproductions through deep fakes and the difficulties in ensuring entities are responsive when such violations occur. Next, Rob brings up emerging AI tools related to podcasting efficiency, specifically focusing on one called Podcast Prepper that claims to reduce guest preparation work significantly. However, he raises concerns about the potential for these tools to create more work rather than efficiencies, highlighting the importance of careful oversight and validation of AI outputs. Todd agrees on the necessity of validating AI-generated content, reflecting on the challenges of relying on AI for podcast summaries, which may not always accurately represent the discussions held during episodes. The hosts deliberate on how AI could effectively be integrated into the podcasting workflow while maintaining authenticity. They discuss various platforms and tools available for AI and podcasting and the potential for an all-in-one solution to emerge in the industry. As they conclude, they transition to lighter discussions about their experiences and reflections on the podcast space, including a recent controversial bug in the Descript tool affecting audio transcription. Finally, Todd and Rob wrap up the episode, sharing their plans for an upcoming trip to London and highlighting changes in entry requirements for U.S. citizens visiting the UK. They exchange contact details and invite listeners to reach out before ending the episode. The post Women in Podcasting and the Rise of Female Listeners first appeared on New Media Show. | |||
| Podcast Movement Insights and Survey Trends | 10 Apr 2025 | ||
In this episode, “Podcast Movement Insights and Survey Trends,” hosts Todd Cochrane and Rob Greenlee discuss Todd’s team’s experiences at the recent Podcast Movement conference, share insights from various panels, and explore trends in the podcasting industry, particularly regarding video and audio convergence. The episode begins with Todd and Rob welcoming listeners and noting their show’s successful troubleshooting of audio issues. Todd provides an overview of his team’s perspective on the Podcast Movement event, stating that it was unfavorable from an exhibitor standpoint due to poor traffic and layout. There were concerns about the attendance, with Todd mentioning his team’s estimate of only 800 to 900 attendees, while the official count was allegedly around 1,600. Rob adds that the event may need to pivot to a more networking-focused format as it no longer attracts many new podcasters. They discuss key topics from the event, including commentary on industry figures like Jared Easley and trends observed regarding attendance and participation from new creators. Rob emphasizes the ongoing convergence of audio and video in podcasting, referencing studies indicating a strong engagement of podcasts in both formats among listeners. Next, Todd mentions reports from Coleman Insights and Amplifi Media about the audio and video consumption trends, citing that a significant percentage of consumers now engage with both formats. Does the growth in video consumption represent a fundamental shift, noting that audio remains strong? The report indicates high engagement rates of Gen Z with audio and video content. They question how accurately platforms like Apple and YouTube are facilitating podcast visibility and how metrics from these platforms compare. As they discuss the challenges and opportunities for podcasters regarding video content, Todd shares his observations on Apple Podcast data, noting that we do not know if Video on Apple Podcast is being watched despite its potential. They express concern about the industry’s current focus on monetization and how it affects content creation and creator relationships. Todd and Rob dive into insights from a Podnews report, highlighting how various podcast platforms rank in terms of user satisfaction regarding discoverability, monetization, and overall usability. Rob expresses disappointment in the chaotic state of the podcast ecosystem, while Todd emphasizes that feedback from hardcore podcasters may not represent the general creator community. Throughout the episode, they touch on the problems with automated metrics and how platforms need to improve their services to better support podcasters. They also criticize the disconnect between listener engagement and platform metrics. As they wind down the discussion, they exchange ideas about advancements in AI tools for video editing and content creation, explicitly mentioning various platforms and their associated challenges. They conclude with light-hearted banter about their personal experiences, including potential social gatherings over the following week. Todd and Rob thank their listeners and confirm their commitment to bringing valuable insights into the podcasting landscape in future episodes. The post Podcast Movement Insights and Survey Trends first appeared on New Media Show. | |||
| What is a Podcast Today? | 03 Apr 2025 | ||
The episode begins with hosts Todd Cochrane and Rob Greenlee discussing technical issues that led to a late start, including audio problems that were eventually resolved. They welcome the audience back to the “New Media Show.” Todd shares his recent experience at Podfest Asia, discussing its growing attendance, which he estimates to be double the previous year, and mentions the evolving content landscape in the Philippines. He highlights a session featuring a provocative podcast called “Too Hot to Podcast,” which caused discomfort among conservative participants. Todd notes significant investments in the Philippine podcast market, with a new sports network that is planning to launch, suggesting a dedication to funding quality content. He also comments on the disappointing absence of Spotify and the dissatisfaction expressed by local podcasters regarding Spotify’s support. Rob pivoted the conversation to the Podcast Movement Evolutions event in Chicago. He shares that attendance seemed lower than expected, and insights from others suggest that the event does not cater well to independent podcasters due to its timing and structure. The hosts agree that many attendees appear to be industry professionals rather than creators, complicating the event’s aim to support independent voices. Transitioning topics, Rob mentions the Ambie Awards, which were held alongside Podcast Movement, emphasizing the distinction between audio as a primary medium and the broader scope of what constitutes a podcast. He shares AI-generated definitions of podcasts, highlighting views that classify them primarily as audio content while acknowledging the presence of video versions. Todd concurs that RSS feed support for video podcasts is crucial but recognizes that the broader perception may not align with this. Todd recounts a survey he conducted in which many attendees at Podfest Asia were unaware that video podcasts could exist via RSS, underscoring the need for ongoing education in the podcasting community. Rob references recent discussions in a three-part audio series by Media Roundtable that also sought to define what a podcast is today, noting that the series concludes that video will play a growing role. They discuss how many platforms overlook the potential of video in the podcasting landscape. Throughout the episode, Todd emphasizes that while the definitions of podcasts may evolve, the key idea remains that they should ideally have an RSS feed for distribution. The hosts express the sentiment that audiences, in general, are indifferent to the technical underpinnings of how podcasts are delivered, and they share anecdotes about their experiences navigating podcast distribution platforms. As the conversation progresses, they delve into the tensions introduced by platform algorithms and their impact on listener engagement. Discussions about success metrics on platforms like YouTube and the changing nature of engagement reveal a broader conversation about the podcasting ecosystem’s future. The episode wraps up with a reiteration of Todd’s practical experiences with streaming technology and a shared understanding of the complexities of the podcasting industry today. They encourage listeners to consider the importance of both audio and video in their content strategies, underscoring the need for continued discussion and innovation in podcasting. Finally, Todd and Rob thank their viewers and encourage feedback and questions via email. They confirm their commitment to resuming the show at the same time next week. The post What is a Podcast Today? first appeared on New Media Show. | |||
| The Infinite Dial Insights & HLS Streaming Explained | 27 Mar 2025 | ||
In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee discuss key insights from the 2025 Infinite Dial report and delve into HLS (HTTP Live Streaming) video streaming. The episode begins with Todd and Rob introducing the program, noting the late afternoon timing, and discussing the recent activity within the podcasting industry. They acknowledge that while it may not seem eventful externally, significant discussion is happening among industry insiders. The hosts then segue into a deep dive on the Infinite Dial, mentioning its history as a crucial nationwide survey about media consumption before the podcasting era. They highlight that 91% of people now own smartphones and provide statistics on the increased ownership of smart devices, with Rob commenting on the stable figures across several metrics. They explore social media usage, revealing substantial percentages of Americans are familiar with various platforms. The hosts discuss the increasing saturation of smartphone and social media usage while noting how these platforms compete for attention. They identify Facebook and Instagram as leading platforms for user awareness and engagement. Todd and Rob further analyze shifts in audio consumption. Statistics show that 79% of Americans engage in monthly online audio listening. They see a noticeable increase in the older demographic’s online audio consumption like podcasts. The conversation transitions to the differences in brand awareness versus actual usage of audio streaming services. When discussing podcasting specifically, the hosts note a slight increase in awareness, with 85% of people being aware of podcasts. They also touch on the differences between audio and video podcast consumption, emphasizing the growing video trend as a delivery format. Rob introduces the topic of HLS streaming and discusses its benefits compared to traditional video delivery methods. They explore potential growth for implementing HLS in the podcasting space and how it might enable podcasters to gain better control over their content distribution. As they conclude, Todd and Rob reflect on the challenges and costs associated with implementing HLS and maintaining video streams, including the financial implications for creators and hosts in delivering high-quality content. The episode wraps up with the hosts encouraging listeners to explore the Infinite Dial report and share their thoughts on the current landscape of podcasting and streaming media. They emphasize ongoing inquiries into competition against large platforms and the future of podcasting in both audio and video formats. Todd and Rob sign off, asserting that they will continue to provide insights into the evolving podcasting industry in future episodes. They remind listeners of their next live show and thank their audience for tuning in. The post The Infinite Dial Insights & HLS Streaming Explained first appeared on New Media Show. | |||
| Harnessing Superfans for Podcast Success #622 | 20 Mar 2025 | ||
In this episode titled “Harnessing Superfans for Podcast Success,” hosts Todd Cochrane and Rob Greenlee engage in a lively discussion covering various podcasting topics. The episode opens with Todd humorously admitting he overslept, leading to their usual banter about their long-standing podcasting journey. Rob introduces the idea of podcast superfans, referencing an article that illustrates how heavy podcast listeners, who listen for over eight hours per week, are significantly more engaged with advertised products. They mention statistics about superfans and their purchasing behavior, highlighting the effectiveness of podcast ads on these dedicated listeners. The conversation then shifts to the state of podcast advertising, with Rob noting recent drops in CPMs (cost per thousand impressions) shared by an acquaintance in the industry. Todd and Rob discuss the reliance on programmatic versus dynamically inserted ads, with Todd expressing skepticism regarding the effectiveness and transparency of current advertising methods. As they explore the concept of superfans further, Todd mentions the importance of listener engagement and how podcasters can build relationships with their audiences. The hosts reflect on how personal donations from fans can often be a better indicator of superfans than mere listenership. Rob emphasizes the need for a diversified revenue strategy for podcasters, advocating for creators to explore avenues like merchandise and direct fan contributions rather than just relying on big-name advertisers. The episode progresses into discussing the impact of AI on podcasting, with Rob highlighting a case where a guest managed to increase downloads simply by changing the publication date of an old episode, effectively marketing it as a new release. They delve into the ethics of such practices and the potential repercussions for podcast creators who use similar tactics. Todd offers insights into the challenges of maintaining a podcast’s audio quality and how technology sometimes complicates the process, referencing his recent technical issues with OBS. They acknowledge the importance of understanding audience engagement metrics and how the industry evolves with new tools and platforms. Towards the end of the episode, Todd and Rob reflect on the changing media consumption landscape, including the rise of YouTube as a primary device for audiences. They reiterate the importance of building one’s brand through direct engagement channels like websites and email newsletters while also discussing how AI and technology can further assist in understanding audience behavior and improving content strategy. The episode closes with Todd sharing thoughts on leveraging AI tools for enhancing podcast content and project management. Both hosts express optimism about the future of podcasting and the continuous need to adapt strategies in response to evolving technologies and audience expectations. They bid farewell, with Todd promising to improve technical aspects for the next broadcast. The post Harnessing Superfans for Podcast Success #622 first appeared on New Media Show. | |||
| Navigating the Podcasting Landscape in 2025 #621 | 13 Mar 2025 | ||
In the episode titled “Navigating the Podcasting Landscape in 2025,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcasting, particularly focusing on the challenges and opportunities for podcasters in the coming years. The episode begins with Todd mentioning some difficulties related to using OBS for streaming and recording, contrasting it with his experiences with other audio equipment like the Rodecaster and TriCaster. He seeks help from the audience regarding an issue with his Elgato Facecam Pro that isn’t being recognized by his Macbook Pro. Rob responds to Todd’s audio issues, discussing the differences in audio quality across platforms like Zoom, OBS, and the Rodecaster. They engage in a conversation about the frustrations of tech setups and audio routing challenges as they attempt to enhance their show quality. Todd expresses his interest in finding someone knowledgeable in OBS for consultation. Transitioning into the main theme, Rob poses the overarching question of whether podcasts are ready for the future, citing feedback from the community indicating a fatigue with discussions surrounding AI and video versus audio content. They explore the division within the industry regarding preferences for audio-only or video content, suggesting that many creators are resisting change while also grappling with emerging technologies. Rob highlights a news piece about a new AI tool called Audio Shake that claims to separate overlapping voices in podcasts, and they question its effectiveness, debating how overlapping conversations affect listener experiences. Todd expresses skepticism about audio quality when using such tools and their value in editing. The conversation shifts to references made in industry articles. Rob shares that some listeners are tired of the ongoing conversation around audio versus video and highlights how platforms like Pocket Casts are launching features for better web listening experiences. Todd notes that users of WordPress PowerPress see higher web listening ratios compared to those with simple landing pages. Rob mentions that listener engagement can vary and emphasizes the importance of making content easily available. They also discuss the importance of being indexed and discoverable while aligning it with audience needs, further elaborating on the mixed landscape of audio and video podcasting experiences across platforms. Throughout the episode, they discuss their own personal experiences in podcasting, technical challenges, and market dynamics. They recognize the influences of societal changes, tech advancements, and podcasting industry trends on the future of content creation, with an understanding that successful podcasting in the future will hinge on adaptability to these shifts. As they wrap up, Todd shares that the Blueberry team will be attending the upcoming Travelcon event and other podcast-related conferences, while both hosts highlight their engagement with listeners and their desire to continue serving the podcasting community. The episode concludes with an invitation for listeners to join them live for future discussions. The post Navigating the Podcasting Landscape in 2025 #621 first appeared on New Media Show. | |||
| Adobe Podcast – Simplifying Audio Editing – with Mark Webster #620 | 06 Mar 2025 | ||
In this episode of “The New Media Show,” hosts Todd Cochrane and Rob Greenlee welcome Mark Webster, the Head of Adobe Podcast. Mark expresses his excitement about being on the show and describes Adobe Podcast’s growth and features, mentioning that he joined Adobe in 2018 after his company, SaySpring, was acquired. The discussion transitions into developing the Adobe Podcast platform, emphasizing the importance of creating a user-friendly interface for new and experienced podcasters. Mark shares that Enhanced Speech, an AI-driven feature, has gained immense popularity, with many users improving their recordings. Todd and Rob delve into how Enhanced Speech enhances audio quality and how the platform simplifies the podcasting process. They touch upon text-based editing, which makes editing audio feel more intuitive for users. Mark highlights that Adobe Podcast is designed for ease of use, allowing creators to focus on content instead of getting lost in complicated editing processes. The hosts also discuss types of microphones and their relevance to the advancements made by Adobe Podcast. Mark asserts that even lower-quality microphones can still produce good audio when paired with the right software tools. While starting with high-quality audio is ideal, Adobe Podcast’s features mean that creators do not need expensive setups to achieve professional results. As the conversation evolves, Mark highlights the potential future developments of Adobe Podcast, including the integration of video recording and editing, to support creators’ growing needs. He emphasizes the importance of making podcast creation accessible and efficient. The hosts touch upon different features of Adobe Podcast, including the free and premium plans available for users. Mark explains the benefits of both plans, highlighting the unlimited recording and editing capabilities offered in the premium version for a budget-friendly price. Using Adobe Podcast’s AI-driven features, creators can enhance their audio, edit efficiently, and mix high-quality audio with video without complex software. Todd endorses Adobe Podcast, noting that it offers a streamlined experience for newcomers to podcasting. Before concluding the episode, Todd and Rob mention the exciting developments in the podcasting landscape and how tools like Adobe Podcast make a difference for creators. Mark is thanked for his participation, and he shares contact details for listeners to reach out to the Adobe Podcast team. The episode wraps up with a brief discussion about future shows and topics, including changing trends in the podcasting space and the excitement surrounding new audio and video content creation technologies. The post Adobe Podcast – Simplifying Audio Editing – with Mark Webster #620 first appeared on New Media Show. | |||
| Reaching for Five Billion in Podcast Advertising #619 | 27 Feb 2025 | ||
In this episode titled “Reaching for Five Billion in Podcast Advertising,” hosts Todd Cochrane and Rob Greenlee engage in a detailed conversation with guest Steve Goldstein, delving into the podcast advertising industry’s challenges and goals. The episode begins with Todd and Rob introducing the show and humorously addressing technical issues with the video display. Todd then invites Rob to introduce their guest, Steve Goldstein, the founder and CEO of Amplifi Media and an experienced figure in audio ventures. Rob establishes the context by discussing how the podcast industry has stagnated at a $2 billion revenue level for several years and outlines the quest to reach a $5 billion revenue goal. Steve shares his insights from teaching a course at NYU on the business side of podcasting. He emphasizes the need for a unified rating system for podcast advertising, similar to Nielsen for television. He highlights the potential growth in podcast ad revenue, contingent on a better understanding of audience metrics and targeting brand advertisers who wish to build their brands rather than just drive sales with promotions like coupon codes. The conversation shifts to the issues of brand safety and comprehension, with Rob voicing his skepticism on whether brand safety deters advertisers from investing in podcasts. Todd concurs, suggesting that it could be more of an excuse than a substantive reason for their hesitance. Steve emphasizes that without comprehensive metrics, advertisers are unwilling to invest heavily in a broad spectrum of podcasts. As they discuss metrics, they explore how important it is for the industry to evolve from traditional measures like downloads to more nuanced engagement metrics that include audience composition and consumption habits. Both Rob and Todd express concerns that small shows struggle to gain the attention of advertisers, who tend to focus on more prominent, well-known podcasts, thereby overlooking many quality shows that could attract significant listener engagement. The episode touches on various challenges podcasters face, including maintaining a balance between moderate ad frequency and ensuring their content remains engaging. Todd argues that despite the numerous efforts to satisfy brand advertisers, the podcasting industry has often not met their expectations. Steve then reiterates his belief that podcasting is currently underreceived in ad spending, especially considering how impactful it can be in reaching younger audiences largely absent from traditional media. However, he acknowledges that the industry needs to get organized to present a coherent narrative and platform for advertisers. The discussion continues about the complexities of programmatic advertising and how it’s become an alternative for advertisers looking to simplify their buying processes. Todd and Rob express concerns about the evolving focus toward programmatic advertising, noting that many small shows are overlooked in these processes despite having listenership and engagement. As the episode winds down, Todd explains his openness to working with various advertising models but expresses frustration at the ongoing struggles of smaller shows to gain traction in the advertising ecosystem. They conclude the episode with reflections on the significance of authentic content creation while the landscape continues to shape itself around AI and other emerging technologies. The hosts provide their contact information and encourage listener engagement, highlighting their ongoing commitment to discussing relevant issues in the podcasting world. Todd grants permission for AI tools to analyze and use the podcast’s content, inviting further interaction with the audience. The episode wraps up with the promise of returning for future discussions. The post Reaching for Five Billion in Podcast Advertising #619 first appeared on New Media Show. | |||
| Podcasting 2.0: Progress and Challenges #618 | 19 Feb 2025 | ||
In this episode, “Podcasting 2.0: Progress and Challenges,” hosts Todd Cochrane and Rob Greenlee discuss the current state and future prospects of podcasting, particularly Podcasting 2.0, and its implications. Todd begins by sharing his recent experience with a new productivity tracking method at work. He notes that he’s been trying to gain efficiencies by assessing his activities in thirty-minute increments. Rob responds by mentioning an upcoming guest, Mark Webster, head of podcasting at Adobe, who will join them to discuss Adobe’s initiatives in podcasting. The conversation shifts towards addressing controversial topics in the podcast space, mainly revolving around Podcasting 2.0. Rob highlights the challenges and controversies related to the ongoing debate about audio versus video in podcasting, which John McDermott’s articles have sparked. Todd expresses skepticism regarding the potential shifts in terminology, such as “vodcast” for video podcasts, arguing that the term podcast does not need to be replaced and was always meant to encompass various media formats, including audio and video. They continue discussing the status and adoption of Podcasting 2.0 features, such as transcripts and funding tags. Todd emphasizes that while significant features have been adopted significantly, there are challenges, particularly regarding app developers and major platforms like Apple and Spotify. He notes that until app developers adopt these features, the full potential of Podcasting 2.0 may not be realized. Rob adds that the lack of support from significant podcast platforms hampers wider adoption. As the episode progresses, Todd and Rob reflect on the importance of actively informing podcasters about these features and the need for apps to provide listeners with value to maintain engagement. They discuss the balance of pushing these new features and the struggle for industry-wide acceptance, with both hosts acknowledging that major platforms’ behaviors and policies greatly influence the community. Todd remarks on the historical context of podcasting’s growth and the shift towards video content. They analyze how podcasting remains a niche medium despite the rising popularity of video platforms, noting that those interested in podcasting should not expect immediate monetization and should be prepared for a long journey of hard work and building an audience. Towards the end of the episode, they touch on the changing landscape of media, noting the rise of content creators from mainstream media making transitions to podcasting and other digital formats. The hosts also discuss the ongoing evolution of AI in content indexing and its potential effects on discoverability within the podcasting space. In conclusion, both Todd and Rob acknowledge the complexity of the podcasting ecosystem, reiterate the need for continuous innovation, and encourage listeners to engage actively in building their podcasting practices. The episode emphasizes the ongoing challenges and developments in the Podcasting 2.0 landscape and reinforces the hosts’ commitment to fostering growth and adaptation within this medium. The post Podcasting 2.0: Progress and Challenges #618 first appeared on New Media Show. | |||
| IAB Certification, CodeADX & Artificial Intelligence #617 | 13 Feb 2025 | ||
In this episode titled “IAB Certification, CodeADX & Artificial Intelligence,” hosts Todd Cochrane and Rob Greenlee start the discussion with a light banter about the live streaming process, noting the quickness in going live and the importance of engaging the audience promptly to prevent drop-offs. They transition into a deeper discussion about podcasting, specifically focusing on the IAB (Interactive Advertising Bureau) certification that Todd’s company has recently undergone. Todd highlights that they are one 11 companies that have been certified for version 2.2 of the standards and mentions those who have not completed this process. There’s an emphasis on the need for robust fraud prevention measures in podcasting analytics as Todd explains how their recent recertification has led to identifying dubious activities related to podcast download metrics that seemed inflated. One podcaster, using a PR firm to boost their numbers, faced a significant drop in their statistics after improvements were implemented to track legitimate downloads accurately. Todd discusses how some podcasts experienced rapid growth in downloads which turned out to be artificially inflated due to questionable practices of a PR firm. Rob raises a philosophically interesting question about whether stricter metrics are beneficial for the industry and how companies might not want to lower their numbers for business model reasons. They both emphasize the importance of understanding actual download statistics over inflated figures primarily driven by ad revenue motivations. The conversation then shifts toward their partnership with CodeADX, a service aimed at podcasters to help them leverage exclusive affiliate deals with vendors. Todd explains how CodeADX works, highlighting the better exclusivity deals compared to typical affiliate marketing platforms. He shares his own positive experiences integrating CodeADX into his shows, noting the gradual buildup of sales through repeated promotion. Next, Todd and Rob pivot to the topic of artificial intelligence (AI), examining its growing influence in the podcasting space. Rob expresses how AI is being utilized for various tasks, including voice cloning, audio editing, and marketing. He discusses how AI-generated videos are gaining popularity on platforms like YouTube and raises the question of what makes a video podcast different from regular YouTube videos. The hosts touch on the potential ramifications of AI in content creation, including how it could affect human podcast creators. They ponder whether AI could generate better podcasts than humans in the future, acknowledging that AI currently lacks genuine creative instincts but has the capacity to analyze and compile information efficiently. Todd shares his experience of using AI tools to help outline scripts for projects, emphasizing that while AI saves time, human oversight remains crucial for maintaining quality and authenticity. As the conversation progresses, they consider the potential market dynamics where AI content could overshadow human content, leading to deeper debates about authenticity in creation. They explore the possibility of AI intelligently creating content, driving systemic change in content production, and even hinting at the transformational potential of AI coupled with quantum computing. Finally, they contemplate whether human podcasters can survive in an age where AI plays a significant role in content creation. Todd asserts that humans will always seek authenticity and connection, suggesting that despite technological advances, the desire for genuine human interaction will be paramount. Rob wraps up discussing how AI agents could potentially help streamline content creation and enhance human capabilities, leading to a future where creators adapt and leverage these technologies intelligently. The episode concludes with an open dialogue about the future of AI in podcasting while being cautious about its implications for human content creators. The post IAB Certification, CodeADX & Artificial Intelligence #617 first appeared on New Media Show. | |||