Drew and Michael welcome Tim Curtis, CEO of CohereOne, to discuss the often-overlooked advantages of direct mail. Learn how catalogs create a halo effect on other marketing channels, boost online sales, and enhance customer lifetime value. Get practical tips on launching your own catalog campaign and see why direct mail is a game-changer for modern marketing.

Drew and Michael sit down with Brad Darooge, CEO of www.baudville.com/. Learn how Baudville went all-in on direct mail: how they did it, why they did it, and gives some actionable tips to incorporate direct mail into your marketing mix.

Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.

How do you stand out in a crowded market? What propelled Ka’Chava’s growth from startup to nine-figure brand? And how are they strategizing around Black Friday? Katie Hanna, director of retention at Ka’Chava, spills some tea on the rocketship business with hosts Drew Sanocki and Michael Epstein.

Together Drew Sanocki and Michael Epstein been through almost 50 Black Fridays. In this episode, they share the big, hard lessons they've learned over the years—not the tactical moves, but principles for winning Black Friday/Cyber Monday. Tune in to learn why brands often lose money on offers, how to avoid bleeding cash on high CPCs, and more.

Why do you need to know your tribe? What makes smart investors buy into an ecommerce business? How should founders approach brand-building? Visionary investor Anthony Choe lets Drew Sanocki and Michael Epstein pick his very large brain. You don’t want to miss the insights in this episode!

Drew Sanocki and Michael Epstein chat with Julia Perez, CMO of plant-based protein-shake brand OWYN. She shares her route to the C-suite, why retail is much more than a sales channel, the three keys to becoming a nine-figure brand, and how she ID’s job candidates who are trailblazers.  

Drew Sanocki talks with Brandon Park, CMO of 100 Thieves and former CEO of Homesick, about creating brands, rolling up ecom companies, and always showing a profit.

Drew Sanocki and guest host Mike Maher talk with Morgen Newman, co-founder of period-care brand Cora, about why he tries to scare potential hires, how to stay premium on Amazon, and what they did to survive a cash crunch.

Jacques Spitzer has generated more than a billion views and $1 billion in sales for brands like Dr. Squatch, Manscaped and Native. He shares why the “green Lamborghini” is key to impactful ads, big mistakes brands make, and how businesses need to change their marketing approach as they grow.

Drew chats with Tracey Migliaccio, Sr. Manager of Direct Mail at Humann about. Tracy's been in the eComm game for several years (previously at Wolverine Worldwide, parent company of Sperry, Keds, Wolverine, Saucony, and others), and like Drew, has been doing direct mail way before it was cool. 

In this episode, we go deep on how Garret bootstrapped the brand he started with his wife to a big private equity exit. Hear the details of the deal process and his role post-exit. He also shares tips on hiring and building a great remote team.

Drew & Michael interview Mark Ritz, co-founder of Carnivore Snax on the secrets to scaling from 3 to 12 million profitably. Learn his strategies for working with influencers, successfully executing trade show events and why he’s not planning on going into retail.

Drew and Michael interview Alisa Pospekhova who does double duty as head of brand marketing for the massive, publicly traded haircare brand Olaplex and founder & CEO of kindroot, an omnichannel herbal supplement brand. Learn how she applies learnings from the mega brand to her startup and vice versa, how brands should think about direct response vs brand marketing, and how newer brands can compete against larger incumbents.

As the big ecom aggregators mostly flame out, is the roll-up model destined to fail? Learn how Mike Maher, founder of online apparel innovator Taylor Stitch, is making it work and creating accretive enterprise value.

We often hear brands ask about discounting strategies…When is the right time? What’s the right amount? What are alternatives to coupons? We asked Oren Charnoff, one of the founders of Fondue, a cash back alternative to discounts. Hear lots of actionable advice, plus breaking news on their acquisition by Postscript!

Drew Sanocki and Michael Epstein sit down with Joseph Siegel, Director of Retention at Mr. Beast's Feastables. Joseph gets into what it's like to work for Mr. Beast, why gamifying marketing works and how they've grown their brand within a massive media company.

Data-driven marketing strategies scale the success of mattress sales in the e-commerce space. Eric Hutchinson, the co-founder of Resident Home, an $800 million mattress company, knows a bit about marketing best practices. He discussed the importance of using data to drive sales and experiences that resonate with consumers. Cozy up to this episode with hosts Drew Sanocki and Mike Maher, Drew's buddy, and CEO and founder of Taylor Stitch.

Ed Han and Laura Ching sit down with hosts Drew Sanocki and Michael Epstein. Ed and Laura are the brains behind the $333 million exit success story, TinyPrints. They discuss their early days of brainstorming business ideas with friends, their passion for entrepreneurship, and the role of the internet in their success.

Host and ecom guru Drew Sanocki joined Eric Dyck on the DTC podcast to talk about the world of ecommerce success. Known for his obsession with profitability (sorry, growth-obsessed folks) and his love with Marginal CAC, Drew is helping brands unlock a new profitable channel: Direct mail. Yup, good ol' snail mail is making a powerful comeback in the DTC industry.

Subscribe to the DTC newsletter: https://directtoconsumer.co/

Hosts Drew Sanocki and Michael Epstein chat with Julianne Hummelberg, a VP at Summit Partners, to share the secrets of dominating the CPG industry. With Julianne's experience in investing in CPG brands, she gets into crucial success factors that entrepreneurs should prioritize.

Drew and Michael break down the Series A process for PostPilot, offering valuable tips and insights for anyone looking to raise capital in the market today.

What's it like to exit for $225 million? Craig Elbert spills. He's the former CMO of Bonobos and now Co-Founder, CEO at Care/of, a company that was sold to Bayer for $225 million.

Craig digs in on how to think about an exit for a CPG brand, emphasizing the importance of tackling specific problems in a consumer-friendly way. He uses the example of Care/of, which focuses on simplifying the confusing vitamins and supplements market by making it easier for consumers to know what to take and build a habit. 

Drew Sanocki and Michael Epstein are joined by the legendary Professor Peter Fader from the Wharton School of the University of Pennsylvania. They dive deep into the world of customer centricity and how to run businesses that are all about pleasing the customers.

Brace yourselves for today’s heart-stopping topic: meetings. Yup, we all love to hate them. But here’s the thing: Bad meetings can hold your business back, and effective ones can fuel success. PostPilot co-CEOs Drew and Michael swear by the EOS Level 10 framework. This week, they brought on EOS implementer Derek Anderson to dig into why the system works and how it can help scale your business.

In this episode, take a behind-the-scenes look at the catalog process. Joining Drew and Michael is guest Rick Binger, Founder Brand + Creative Director at Binger, who has been working on catalogs for over 30 years. They chat about why a DTC brand would want to create a catalog, how PostPilot's Cardalogs could help your business, and the process behind a successful catalog.

Rick Binger Catalog Process

Join Drew Sanocki and Michael Epstein as they sit down with marketing dynamo Erin Chambers to explore BOOM! and oVertone's journey from online success to brick-and-mortar dominance. Gain new insights into game-changing techniques that can skyrocket your store velocity, and grab Erin's tips if you're contemplating a retail venture.

In part two of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss how to increase the percentage of "whales" or valuable customers for a business. There are three ways to do this: acquire more whales, retain current whales, or turn "minnows" into whales.

For reference from this episode:

Worksheet

Slides

80/20 the heck out of your business and hunt whales. In part one of the episode about whales and minnows, Drew Sanocki and Michael Epstein discuss one of Drew's most successful presentations: Whales and Minnows. Listen along as they workshop how to segment and target your best customers with their framework.

For reference from this episode:

Worksheet

Slides

WE’RE BACK. Drew Sanocki returns to the Nerd Marketing podcast with a co-host, Michael Epstein. They discuss what they learned running an ecommerce brand in the pandemic, the data marketing principles that apply almost anywhere, and the Nerd Marketing courses that flopped. Also, cowbells.

In this episode, Drew talks with Andrew Youderian on the  eCommerceFuel.com podcast to explain how to leverage post cards in your business, how his companies are gearing up for Black Friday, and more. 

Drew + Michael nerd out on retention marketing with the rainmaker, Chris Orzechowski. Learn how to convert first-time buyers into believers, crush email campaigns, and build a brand identity to beat the competition. Chris shares insights from his newest book, The Moat, and his experience at brands like Carnivore Snax.

Drew discusses six steps business owners can make to maximizing valuations.

In this episode, Drew talks about buying AutoAnything, and the lessons he learned from doing the deal.

The one where Drew talks through how conduct basic segmentation using Google Analytics

The one where Drew interviews Emmanuel Eleyae, chief marketerbehind SatinLinedCaps.com about how he grew his $1 million dollarretailer. Links: http://www.satinlinedcaps.com/http://www.ecommercestruggles.com/ Bold apps' upsell appfamebit.com reelio

The one where Drew interviews Michael Jackness, founder of ColorIt.com about how he grew his $1 million dollar retailer Links: Colorit EcomCrew Klaviyo aftership AdEspresso Gleam.io

Join Drew & Michael as they lay out the direct mail playbook that propelled brands like Dr. Squatch, Hexclad to glory. Steal their tactics to add 10% to your top line.

The one where Drew interviews Josh Manley of IronFenceShop.com about the factors that led to his early success

The one where Drew interviews Sam Gastro, founder of MyGiftCardSupply.com about how he grew his $1 million dollar retailer

The one where Drew explains the three marketing equations that need to hold true for any growing business, and how to use each.

In this episode (part 2), Sina and I finish counting what I consider to be the key success factors.