Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content.

1:46 Election Day thoughts
5:51 Different sponsored content formulas for success
9:13 Borrow successful content formats from other categories


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About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. 

Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for listening.

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all.

Follow Sol on Instagram: https://www.instagram.com/solbetesh/
Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/
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For press inquiries, email press@fohr.co

 0:42 Sol Introduction
1:07 How did you start this company?
5:46 How do you know when a show is ready to start folding advertisers in?
8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences?
10:38 How do you determine if a show is viable?
11:29 How are you thinking about the evolution of your shows’ formats?
13:43 How do you account for the variability of the algorithm?
15:58 How much of creator burn out is actually just creators struggling with their own editing/production?
18:48 Tips for evolving with the short-form media industry
23:32 What is driving the New York City ceator renaissance?
25:32 How big do you see the business getting?
27:27 How to work with Fallen Media
29:17 Who’s your favorite follow right now?
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 About Negronis with Nord

 Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.

 Cheers, and thanks for listening.

Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord.

In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial headwinds, niche creator vetting, whether creators can earn revenue through performance bonuses, and more.

Programming Note: This will be our final episode of 2023, check back in the new year for some new exciting items and guests. Cheers!

We know you missed us, we missed you too. We’re back and better than before, but we still have Negronis and we still have Nord. Introducing Fohrcast: our weekly show on all things influencer marketing, hosted by James Nord.

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This week’s episode of #ADrinkWithJames is a conversation between James Nord and Ernest James. @ernestbejames is the CEO and Founder of Noire Management, a diversity inclusive talent communications and marketing agency. In this episode, James and Ernest have an open dialogue about the ongoing struggle that Black voices have being heard in a White-dominant industry, and the role that marketing and communications agencies should play in the amplification of those voices.

This week on the show we had the privilege of being in conversation with Dr. John Daves: principal, professor, and unending wealth of knowledge. We’re humbled to have the opportunity to use our platform to amplify his brilliant thought leadership, and we encourage you to listen in. We are taking this opportunity to ask the difficult questions and have them answered.

In this episode, John shares his wisdom with us on systemic racism in the United States, what steps need to be taken to understand white privilege and how to dismantle the system that upholds that privilege - by actively unlearning.

The Next Ninety is Fohr's newest mini podcast, a sub-series of #ADrinkWithJames. In this series, Fohr CEO James Nord interviews thought leaders across all industries on "the next 90" days ahead (and the future in general), with specific regard to the world's next phase and how business and consumers will adapt. In this inaugural episode of the Next Ninety, James is in conversation with Tracksmith Founder and CEO, Matt Taylor. Together the duo speaks about what marketing is going to look like over the next few months, the future of Tracksmith as a brand and the future of retail at large. Tune in to the full episode to kick off the series.

We never thought we’d make it, but here we are. Four and half years of #ADrinkWithJames and we’re at episode 200. This week’s episode reflects back on how the show came to be, what’s changed since the beginning, the many things we’ve learned along the way, and musings on where the industry is headed. #ADrinkWithJames is unique because of the lives and journeys it has impacted (and continues to impact), so we’d like to thank everyone who tunes in each week and brings the show to life. Cheers, all.

This week’s episode of #ADrinkWithJames continues to pull on the thread of vision founded in observation, and observation being a product of creativity through curiosity. There are two distinctive sides to curiosity, though, and both are equally important. On one hand, curiosity is simply about being open to discovering new things. On the other hand, curiosity (and the creativity inspired by it) is about obsession. To be creative, and have a life and a vision worth following, you have to be obsessed with it - consumed by your craft. Tune in to the full episode for a reflective moment on your own creativity, and how you can develop personally and professionally all by being curious.

This week’s episode of #ADrinkWithJames is all about the importance of having a vision. The reason that people start following you in the first place is usually because they like your vision, your viewpoint, the specific lens through which you see the world. Many people think vision is something you're born with, but it's more akin to a muscle that you can tone and develop. Developing your vision takes conscious effort and a considerable amount of time - and it all starts with taking a few steps back, and just observing your surroundings. Tune in to the full episode to hear James’ advice on how to actualize your vision through observation, the importance of creating content for yourself first, and always having room to grow.

This week’s episode of #ADrinkWithJames is about refocusing. Since the onset of COVID-19 we have been focusing on what is out of our control, what has changed as a result of this global crisis, and in general, staying the course. Now is the time to shift that focus to what we can control rather than what we cannot and what hasn’t changed rather than what has. Now is the time to hone in on enthusiasm, creativity and our craft. Tune in to the full episode to recalibrate around what lies ahead, and how we can make the most out of this next chapter.

This week's episode of #ADrinkWithJames kicks off with one of James' favorite topics (the art of true Negroni), recaps on the PPP loan program through the recent government stimulus, and dives into a few of your questions.

How should you be following up on invoices during COVID-19? What is the future of luxury travel and the travel industry as a whole going to look like after this pandemic? Should influencers be signing contracts right now? If so, what terms should be included?

Tune in to the full episode to hear James break down the answers to these questions, which touch on some of the industry's pressing issues during COVID-19. As always, make sure to send us questions for next week's episode!

In this week’s episode of #ADrinkWithJames we got to welcome back one of our favorite guest stars: Jamie Beck (@jamiebeck.co). Jamie is an industry renowned American photographer who left Manhattan to pursue personal photography in the South of France. She fell in love with Provence and has been there ever since. Jamie’s most recent contribution to the art world has been her #isolationcreation project, wherein she vowed to create a new piece of work every day in quarantine, put them up for sale in an online store, and have a portion of the proceeds return back to the art community. Tune in to the full episode to hear Jamie’s musings on being a mother, artist and believer in the beauty of truth, all while living through isolation.

This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari.

In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive.

We also asked the burning question…Tony P, are you for real?

This week's episode of #ADrinkWithJames is all about the CARES Act and its relationship to influencers.

This week’s episode of #ADrinkWithJames kicks off with a very special announcement that we pushed live on April 2: We made Fohr free, for a month. To learn more, head to https://blog.fohr.co/post/2020/4/2/free-month We are committed to doing what we can in these unprecedented times, and hope this helps as a start.

In this episode we continue to answer the questions that we’ve been receiving around Influence in the time of COVID-19. Some of the topics discussed this week include: extending deadlines and receiving payment, focusing on communities versus partnerships, and the future of influencer marketing beyond COVID-19.

Don't forget to send us your questions for next week's episode!

This week’s episode of #ADrinkWithJames was centered around answering as many of your questions on best practices for influencers during COVID-19.

Above all else, this is the time for both brands and influencers alike to be thinking about their communities. We are all figuring this out one day at a time, together.
Are there more deals during this pandemic or less? How are people handling content creation in one’s apartment? Are #ads disrespectful? What are the best ways to use IG lives? Tune in to the full episode to hear these expanded upon.

Coming to you live from FL, Fohr CEO James Nord answers the questions that you’ve sent us regarding influence in the time of COVID-19. Should influencers be doing things to help small businesses? Absolutely. Should you be adjusting your rates accordingly given the economic fluctuations? 100%.

We interrupt our regularly scheduled programming to bring you a special report of #ADrinkWithJames. In this episode Fohr CEO James Nord addresses something that is on all of our minds: the myriad of changes to come from COVID-19 and the general reaction to it. There’s a good chance that the spend on influencer marketing in particular could increase, while budgets at large decline. Photo shoots and content capture will become more difficult with people staying home; brand and press trips are likely to decrease. Mistakes will seem more egregious and it is more important than ever to remain authentic in your posts and partnerships.

This week's episode talks about good versus bad influencer marketing campaigns - inspired by learnings from Khloe Kardashian's (literally) bedazzled content with Febreze last week. The takeaway pillars for a successful campaign are to 1) bridge any authenticity gaps, 2) make sure your tone matches your visuals and 3) be honest.

Instagram stories: How important are they, really? How often should you post them? As an influencer, how much should your sponsored stories tie into your personal brand? This week’s episode answers all of those questions and features Fohr’s VP of Strategy, Grace Murray.

This week, our CEO James Nord talks about building a creative vision, counter-pitching a creative brief, and driving action when creating a post for a brand.

This week our CEO James Nord talks to us about spotting fake engagement. He goes into whether or not you should care and what brands are increasingly using at a performance metric.

In this episode of A Drink with James, our CEO James Nord give us his hot take on the new Byte app. He also talks to us about how we at Fohr think about using micro-influencers and finally, how to stand out in a professional setting.

Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord?

James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating on Dunkin’ with Starbucks, and more.

In this episode of A Drink with James, our CEO James Nord gives a hot take on Instagram temporarily blocking your usage of the app due to higher activity, what a healthy follower growth rate is, and how to deal with the current state of a brands expectations.

In this episode of A Drink with James, our CEO James Nord talks about how to report on your audience demographics, even when it's unfavorable for the brand you're trying to work with; the importance of picking the right content format for the platform you're using it on; taking steps now to diversifying your content.

Influencers are beginning to do more than inspire people and market brands. Now more than ever influencers are creating their own brands, and are impacting what brands are selling.

Creators have a superpower – they have total access to the consumers’ thoughts and opinions via their platforms. So brands are starting to tap into that superpower, taking the temperature before releasing products so that when they do, those products will be hot. By pulling macros into the development process early, and including micro and mid-tier influencers in product testing, brands are doing just that.

In this episode of A Drink with James we dive a little into the FTC guidelines, including influencers in product development and listen to what James has to say about fighting follower fraud in influencer marketing.

In this episode of A Drink with James, Fohr CEO James Nord looks back on 2019 before looking ahead to 2020, posting year in reviews, how to get a big growth year, and data privacy.

OG influencer Danielle Bernstein of WeWoreWhat needs no introduction. In Episode 180 of A Drink With James, she sits down with Fohr CEO James Nord to discuss taking risks, what people get wrong about her, and building her tech company, Moe.

It’s here, the final Drink with James of the year (and the decade)! Fohr CEO James Nord talks about the main thing you should be focused on next year, how can we push influencers to create content in a way that is driving people through to action, the power of blogs, and how the media landscape is undergone a dramatic shift. James is also joined by Whitney Alese (@thereclaimed) to talk about how you could make strides to start talking about politics (and how to make an impact) on your feed. ⁠
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A big THANK YOU goes out to everyone who watched or listened to A Drink with James this year. It’s been the biggest year yet, and we couldn’t do it without you. James (and the team) signing off for A Drink with James in 2019, we’ll see you in 2020!

How are you providing value at every interaction? Our host, James Nord asks this question and more in a very targeted episode of A Drink with James focusing purely on how influencers should be approaching their accounts, and their business, moving forward.

In a Drink with James Episode 177, Fohr CEO James Nord introduces our “State of Instagram Influencer Marketing 2020” report, the first report of it’s kind. He also speaks on how Jess Kirby leveraged Fohr’s testimonial feature to land her a big brand partnership. All this before the actual questions start! He also discusses holiday gifting partnerships, the importance of working with experts, and why influencers should use their platforms to discuss politics.

Fohr CEO James Nord shakes it up by breaking down the ten best ways to absolutely ace your next brand partnership. You don’t want to miss this.

On episode 175 of A Drink With James, Fohr CEO James Nord shares his thoughts on influencers as small business owners, automating influencer marketing, in-feed post frequency and the relationship between post frequency and growth.

In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.

In this week’s episode, Fohr CEO James Nord shares his thoughts on gifting campaigns, throwing shade at brands on social, and addresses an article giving advice for fashion bloggers.

In this special episode, Fohr CEO James Nord sits down with Jason Harris, president and CEO of Mekanism, a creative agency based in San Francisco. From his book, The Soulful Art of Persuasion, Jason shares the four principles of building trust: originality, generosity, empathy, and soulfulness. Influencers, you might want to take some notes. The two also chat about where hard work ends and talent begins, the importance of giving back, and marketing lessons influencers should take to their accounts.

This episode of A Drink with James has it all! Fohr CEO James Nord is joined by Krista Roberson to discuss how she got her start on Tiktok and her advice to influencers who are looking to start an account. He also gives his best practices on how influencer's should be doing unboxing videos, Finally, more broadly, he gives some insight on the state of the industry and whether or not he feels influencer marketing is going anywhere.

Follow Krista:
https://www.instagram.com/kristarobertso/

Fohr CEO James Nord talks about the FWRD x Givenchy giveaway, how it can affect influencers in general, Instagram reach, and how to get good engagement when you post.

Fohr CEO James Nord explains Facebook's fine for inflating view counts, why it matters, and what influencers should take away. He also talks about the ideal relationship with agents or managers plus the biggest pitfalls of being a travel influencer.

Fohr CEO James Nord talks about Instagram’s latest updates (even those rumored to be released) and the role brands should play in shaping an influencer’s content. Fashion influencer @tezza sits down to discuss her app and the rising trend of influencers releasing digital vs. physical products.

This week, Fohr CEO James Nord talks about Instagram's impact in pushing us to find the "perfect photo" and how every platform seems to be hiding likes now. He also shares his thoughts on the age-old influencer adage: "Not sponsored—I just love it."

Fohr CEO James Nord delves into the results of Instagram hiding likes in Australia, what we at Fohr look for in a good influencer partner, and what to do if you feel harassed by a brand. He also recaps some of the insight he heard from a recent talk at Facebook HQ.

Fohr CEO James Nord discusses knockoff products, renewing your passion, and the swipe up feature. Bonus segment: Fohr Marketing Director Tim Jeffreys takes to the streets to interview the people of NYFW.

For this special episode, Fohr CEO James Nord is joined by LA-based content creator Casey “Quigley” Goode of @officiallyquigley. Their conversation covers many topics—from the details of content creation to the big picture of adding value to the influencer space.

In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024.

A hint? UGC creators, brands are seeking you out... (and more.)

Fohr CEO James Nord shares the insights we found on engagement rates during NYFW. He also addresses a popular Facebook conspiracy and what we can learn from Kacey Musgraves’s small business endorsement on Instagram. We also circle back on the fried chicken sandwich debate with special guest Brittany B.

Fohr CEO James Nord discusses fried chicken sandwiches and what we can learn from other Internet phenomena, cutting to a conversation with Grace Atwood who recently went viral with a $30 Amazon nightgown. James also shares how you can be proactive and start planning your holiday content, plus how influencers outside of New York can approach NYFW.

Fohr CEO James Nord moderates a session on the most popular topics from our show. Think questions on brand partnerships, content creation, and much more. Caitlyn Warakomski, Vic Styles, and Drew Jessup share their insights and advice as full-time influencers.