For EP9 of Chain Reactions, we had Adelia join us again on the livestream to talk about and recap the insanity of Token2049 and Breakpoint in Singapore.

Together, we talked about the crazy parties, our key takeaways and favorite events, some major alpha, and also played a fun game of conference bingo, all facetiously sponsored by Bintang Beer.

Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!

For EP8 of Chain Reactions, we were joined by 0xSoju, one of the leading cats at Jupiter, the leading DEX aggregator in Solana, to talk all about airdrops and token launches. We also had Xindaquil, a Myosin member and leading marketer in crypto, join us as a co-host.

Together, we dove deep into the secret sauce between Jupiter's token launch, their marketing team (or lack thereof), and waxed poetic on what onchain teams should consider when launching a token. Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!

For EP10, we spoke with Abi Dharshan, Product Lead at Zerion, a leading web3 wallet, dApp, and onchain ecosystem. Abi is a Zerion OG and investor at Social Graph Ventures, and we had a great time jamming on Zerion's fast growing ecosystem and waxing poetic, on all things onchain. And if you enjoy this episode, please be sure to subscribe, give us a like, and a five star review.

For EP9, we spoke with Alex Poon, Co-Founder of Charmverse, the leading platform for online communities to manage grants, documentation, and so much more. Alex is a stellar entrepreneur with multiple previous exits, and we had an amazing conversation touching on the importance of UX, decentralized identity, and so much more. If you enjoy this episode, please be sure to subscribe, give us a like, and a five star review.

For EP8, we spoke with Zack Guzman, Founder of Coinage, the leading and first community-owned media outlet covering crypto, blockchain, and beyond.Zack is a media vet, as ex-anchor from Yahoo Finance and CNBC reporter, and we had a great conversation about the evolution of business models, alpha on Coinage's upcoming growth, all of the problems with traditional media's business model. and so much more.

For EP7, we spoke with Raf Katigbak, Co-Founder of Refraction, an artist-owned community leading the next wave of digital art, music and culture.

Raf has a long background and history in the world of culture, and we had an awesome conversation talking about how music, IRL events, and blockchain can all come together to give creators greater control and opportunities within their industry.

For Episode 6, we spoke with Maggie Love, Founder at SheFi. Maggie is a lifelong technologist, with a deep passion & track record for helping and empowering women and non-binary people onboard and seize on opportunities in the world of DeFi, blockchain, and all things technology. We had a lively conversation learning about Maggie's incredible and long journey to building SheFi, chatting about the many opportunities that emerging tech holds for the masses, and so much more.

For this episode we spoke with Cynthia Huang, Co-Founder & CEO of Dtravel, a leading web3-powered travel ecosystem.

Cynthia is an ETH OG, and a real innovator in the world of hospitality, as she helps onboard travellers and short term rental hosts into the world of consumer crypto.

This was a really fun conversation you won't want to miss, with plenty of alpha for what's coming up in the world of hospitality. 

Today, we’ll be speaking with Paul Pesek, Co-Founder of WAGMI Ventures, a global syndicate of leading investors in web3. 

Paul has a fascinating background and origin story for his journey into the world of blockchain, and we had a lovely conversation around WAGMI, what makes it a unique kind of syndicate, and general investment theses for the future of the web3 industry.

So without further ado, let’s get into it. Here is episode #4 with Paul Pesek!

We spoke with Jess & Josh, Partners at Seed Club, one of the leading accelerators, network states, and overall vibe curators in the world of web3.

Jess & Josh are absolute legends in the blockchain community, and we had an incredible conversation tackling the concept of consumer crypto, and just what it will take to get us closer to mainstream adoption.

If you're interested in understanding Seed Club and where this whole blockchain thing is all headed, this is a great listen.

For EP2 of Netcetera, we spoke with Paul Chodirker, Director of Enterprise & BD at Ava Labs, the company helping grow the Avalanche blockchain, a leading EVM-compatible Layer 1 in the world of web3.

Paul comes from a fascinating background in entertainment and law at Live Nation, as well as some time leading the Entertainment BD team at Polygon, prior to coming to Ava Labs.

If you're interested in learning about how and why Enterprise brands should be thinking about blockchain adoption, this is a great listen.

Tune in for the first episode of our second season of the official Myosin.xyz podcast, Netcetera, fka W3G!

We spoke with Alex Webbs, Innovation Co-Lead at Myosin.xyz, and a member of the Digital Strategy team at PUMA, a leading brand in the world of culture and sports.

Alex is a deeply experienced marketer in the world of web3, tech, and culture, having consulted for clients such as Shiseido, Water & Music, NFT.NYC, Ready Player Me, and many more.

If you're interested in learning about how brands think about web3 and innovation, this is a great listen. So without further ado, let’s get into it.

Here is Episode #1 with Alex Webbs!

For EP7 of Chain Reactions, we had James Chi, Co-Founder of Camp Network, a fast growing Layer 2 blockchain, tell us all about how Camp is building the future of identity through both offchain and onchain social profiles. We also had a blast diving into Camp's amazing social strategy, and went nuts (in a good way) discussing the power of the Camp community. Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!

For Ep. 20 of W3G, our final episode of this season, we're joined by Sean Clayton, one of our Co-Founders at Myosin.

We had a great time talking about Sean & Myosin's origin story, why human beings are blockchains & the world is AI, the implications of emerging tech for brands, and how Myosin is evolving as we progress into the next generation of the internet.

This is a great episode to expand your thinking and to really understand where the future of brand building is headed, as technology continues to take on a growing importance in our everyday lives.

Disclaimer: Since recording, Sarah has left Layer3, but this episode was so good, we had to share!

For Ep. 19 of W3G, we're joined by Sarah Lu, who was the former Head of Product Marketing over at Layer3.

We delved into web3 growth, the significance of social media, the community-content-partnerships flywheel, and the value of continuous experimentation. Our conversation with Sarah offers valuable insights for founders and marketers seeking to develop a strong web3 go-to-market strategy.

Gain a profound understanding of the dynamic web3 landscape by tuning in to the episode featuring Sarah Lu. Don't miss out on the valuable insights and perspectives she shares.

For Ep. 18 of W3G, we're joined by Deana Burke, who is the Co-Founder of Boys Club and Head of Marketing at the Celo Foundation.

Deana shared her journey from agency land to diving deep into Bitcoin and altcoin trading before joining Celo. We discussed the evolution of Boys Club from its inception as an event-focused community to embracing experimentation and defining itself in the context of web3.

Don't miss out on the valuable insights and perspectives shared by Deana. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.

For Ep. 17 of W3G, we're joined by Laura Shen, Head of Marketing, and Calvin Chan, Marketing Ops Specialist at Solana Mobile.

During our conversation, both Laura and Calvin shared how they transitioned their marketing expertise from web2 to web3. Laura, who has previous crypto marketing experience at PayPal, highlighted the significant difference in scale compared to her previous work with large campaigns. Calvin's insights centered around the significance of language and jargon in web3 marketing.

Don't miss out on the valuable insights and perspectives shared by Laura & Calvin. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.

For Ep. 16 of W3G, we're joined by Shreyas Gavit, the NFT Product Marketing Manager Lead at OKX, a global crypto exchange, and web3 ecosystem.

During our conversation, Shreyas shares his captivating origin story, transitioning from automotive engineering to the realms of marketing and social media, ultimately finding his way into the dynamic world of crypto and web3.

Don't miss out on the valuable insights and perspectives shared by Shreyas. Tune in to the episode and gain a deeper understanding of the evolving landscape of web3.

For Ep. 15 of W3G, we had the pleasure of conversing with the remarkable team behind Seed Club, a leading accelerator in the web3 space.

During our insightful chat, we explored the journey of Seed Club as it has evolved into a prominent accelerator, nurturing and propelling innovative projects in the web3 ecosystem. We discussed the pivotal role of Seed Club's media organization, expertly built by Steph, Head of Media, over the past two years.

If you're eager to delve into the exciting world of web3 products and platforms, this episode is an absolute must-listen.

Timestamps:

01:34: April 21, came on full-time with Seed Club. There wasn't a media or social strategy at the time. So many stories to be told, and how can we convey those in the best way?

05:30: when she came in as head of media, bull market vibes were just starting to turn around. Hockey stick growth slowing down. Most successful podcast season was Season 3

07:14: Inaugural episode with Marty was a rocket! Proper prep sessions with guests was really helpful.

09:10: Went wild on Notion, created a bespoke CMS there, etc. Always ended up creating her own in Google Docs. Booking as many guests as possible in a block of time

12:32: Was using a monthly listener count as the primary KPI, total downloads, etc. Very clear response in those numbers as they grew the follow on content for each episode....

13:30: CTA was brand awareness and depending on accelerator cycle, optimizing for different elements. Had a successful application period for the 5th Cohort, ran Twitter Spaces and brought on their teammates to raise awareness for the team! Twitter is a diff space from last summer, but lesson is to give people a place to engage with the brand on a regular basis...

15:36: Would run accelerator cohorts like campaigns (applications, selection, accelerator, demo day

20:00: What ISN'T different - getting 1st party data is still really important. In Web 2, you're looking for people to take very simple actions. A bit more passive, pulling people along, A/B testing words and getting people to click.

21:10: In web3, there's a distinction between audience and community. Exploring this with Broadcast right now. What are you trying to design for here? A lot more co:creation and taking on-chain actions.

24:56: In Web 2, we have tooling that aggregates channels like HootSuite, would post natively on the apps themselves. Even more chaotic to build an onchain media strategy, spread across so many touchpoints and have to post natively

26:17: Still no way to go and interact with any brands full on-chain media presence. With Lens & Farcaster, they're all the same, only diff is the content and bios. Want to make people feel like they're truly immersed in the ecosystem

27:07: Vessel will be distribution, allow any brand to build fully branded on chain experience. Social network, can on chain follow everyone there

31:30: Onchain distribution won't outpace Web 2 for a while. We'll still have Twitter for now. Onchain media presence will be to build out the community and true believers. Big difference between audience and community

34:38: Thoughts on on-chain media platforms. Watching different communities coalesce around different social networks.

36:37: Vessel is the place for people to plug in and get build quick

37:12: Onchain video is exciting!

40:05: 2021 was big for NFTs, 2022 was big for DAOs, 2023 was for consumer. What we're moving towards is a move from full unbundle to slow rebundling

46:00: Boys Club

54:05: Leadership is hard and messy

57:52: Buy physical spaces for all the web3 homies: Cabin is building this

58:30: Year of the L2, FWB Fest will be wild. Zora will be great

Welcome to the official recap of “Myosin Gathers #1: The State of Metaverse & Immersive Media." If you missed out on this groundbreaking webinar, don’t worry. We’ve got you covered with all the highlights and key takeaways.

In 2023, the metaverse has become more than just a buzzword – it’s a rapidly evolving reality. This webinar delved into the current state of the metaverse and explored how brands should approach it as a vital component of their digital and marketing strategies. But what exactly is the metaverse and how does immersive media fit into the picture?

Our esteemed panel of experts from Mona, EveryRealm, and Decentraland gathered in the Mona Space, a metaverse of its own, to provide deep insights and thought-provoking discussions. Together, they explored the potential of the metaverse, its impact on mainstream users, and its significance in the realm of web3.

This webinar was a valuable opportunity for brands, mainstream users, and web3 enthusiasts to gain valuable insights from industry leaders and shape their understanding of the metaverse. The discussions were both thought-provoking and inspiring, opening up new possibilities for future collaborations and ventures.

Time stamps:

00:02:27 The metaverse is immersive media.

00:06:40 Metaverse adoption faces behavior hurdles.

00:10:44 The future of brands in metaverse.

00:16:18 Brands should enhance mixed-reality experiences.

00:21:45 Web3 and decentralization are future.

00:27:12 Community building is essential.

00:31:21 Metaverse community and hardware evolution.

00:36:21 Using computer's GPU for WebGL experiences.

00:41:28 Interoperability key to metaverse.

00:46:30 Metaverse is better with friends.

For Ep 14 of W3G, we chatted with Blake Menezes, VP of Marketing at Bitski a leading wallet provider simplifying web3 for the masses.

We had an awesome chat talking to Blake, talking about how Bitski has approached marketing its wallet to consumers & brands, why the "wallet wars" are a misnomer, and where wallets are all headed in the years to come.

If you're interested in how leading wallets like Bitski are thinking about growth and the future of our industry, take a listen because we got you covered!

Show Notes

Interesting links and call outs relevant to the episode.

• https://nfog.xyz/

• https://twitter.com/blakemenezes

• https://twitter.com/bitski

• https://bit.ly/stateofweb3marketing

• https://www.spindl.xyz/

• https://midnightsociety.com/deadrop

• https://www.aavegotchi.com/

  
  

Episode Timestamps:

• 1:11: first crypto in 2020, friends had him buy ETH

• 1:37: Club Packaged Goods

• 3:00: Non-Fungible Olive Garden

• 7:22: Bitski intro - commerce layer of web3 and making web3 more accessible. Levis, Adidas, etc.

• 8:05: best wallet provider for brands and players in the space. Usability and UX are high.

• 10:33: governing principle: you never want to be the guy with the trench coat and watches - transparent and sincere.

• 11:03: product marketing content and videos. Alec who manages video and design process. Short videos that surprise and delight

• 12:14: listening to community, working with beta community. Partnering close with them and making sure they incorporate feedback very quickly.

• 13:00: product led growth and tight-knit relationship between Growth & Product teams,

• 13:20: willingness to test and experiment, testing with Moonbirds and Proof

• 14:00: testing with Reddit. Snagging Reddit Vault recover phrases from the app, did a campaign to let users import that into Bitski

  27:00 - wallet as a service is a major moment, similar to Salesforce SaaS

• 27:40 - not a war, collaborative moment right now as we're all lifting the boats together in a bear market

  28:45 - wallets will be like credit cards

• 34:50 - don't agree that wallets are the new cookies.

• 35:40 - making sense of on-chain data and mapping it with off-chain data is major. Wallets should be agnostic and neutral in this.

• 35:24 - Spindl is doing some incredible work on this right now with attribution at the moment. Great case study on Blur's token airdrop, made sense of the customer journey for those users, using on-chain data

• 40:00 - But what are the identity vectors we're using to identify and work together on? ENS? Unstoppable Domains? We need to come to a consensus on what the standard is with Decentralized Identity before we go too deep...

• 43:10 - web3 infra is really exciting - we need to all align to drive this space forward

• 45:30 - continuing to iterate on drip feed, discovery, about to launch portfolio view (alpha alert). Everything is in service of what they're doing on enterprise side, wallet as a service is on their site. Series of APIs that bring those rails and tech into the game and brand and loyalty program. Going into 2024, focusing on being best wallet provider for in

Rapid Fire Qs:

• web3 project, not including your own, that you’re most bullish on?

  • 46:55 - Deaddrop, web3 game. Likes Rich on product marketing team there. Aavegotchi, Polygon is active.

• Biggest professional learning over the past year?

  • 48:37 - Be perpetually curious and a constant learner. Experiment and try new things. Check out all platforms. Knowing when to say no.

• If you had $1M, what would you build in web3 today?

  • 50:40 - build or invest in a game!

• What are your craziest predictions in web3 for EOY 2023?

  • 52:00 - new protocols that will become our new obsession by EOY, and new nomenclature for wallets. NFOG will come back

For Ep 13 of W3G, we chatted with Tara Fung, Co-Founder & CEO at Co:Create, a tokenized community activation platform for top brands.

We had an awesome chat talking to Tara, from the need for more user-friendly web3 onboarding, to why traditional loyalty programs are captivity programs, and how brands are evolving their approach to web3.

If you're interested in the future of how brands will leverage web3 to onboard the masses, this is the episode for you.

For Ep. 12 of W3G, we chatted with Matt Kim, Co-Founder of Smoothie, the leading web3 review protocol for top products. We had a delightful chat with Matt, talking about Smoothie's evolution as a company from a newsletter to a protocol, the importance of on-chain data for enabling greater trust, key growth hacks, and product trends he's seeing in web3. If you're interested in the future of web3 products and platforms, this is definitely one you want to tune into!

For EP6 of Chain Reactions, we had Nick George, Events Lead at Story (fka Story Protocol), tell us about his journey from sushi chef in Detroit to leading events at Story, explain exactly what Story is, and why composable IP Legos are so important in the age of AI.

For Ep. 11 of W3G, we chatted with Ludovic Simon, Head of Growth at Ledger, the leading hardware wallet and ecosystem to secure your crypto and digital assets.

We talked to Ludovic about the evolution of Ledger as a company, the highest ROI growth channels, how they go to market with crypto natives vs the mainstream, and a discussion of where Ledger is headed in the years to come.

#web3 #marketing #gaming

We hope you learned something from watching this episode! If you enjoyed this video, please be sure to tap/click that follow button, and don’t forget to share with your friends and fam!

Hello world - we're back with Season 2! For Ep 10 of W3G, we chatted with Quinn Campbell, VP of Growth at Sky Mavis, the studio behind Axie Infinity & the Ronin blockchain. Axie Infinity was one of the OG Play To Earn games w/meaningful traction, so if you're passionate about web3 gaming this one's a good listen.

• 4mins - What is Axie Infinity vs. Sky Mavis vs. Ronin Blockchain and how they all fit together
• 12min - The evolution of the Guilds ecosystem within gaming and how community building has rose to become a vital aspect of the space
• 16mins - Why Myosin has been building both a service DAO and a product studio (some alpha here!)
• 30mins - How growth marketing is evolving with web3 technologies and new user behaviors
• 45min - Rapid fire questions

#web3 #marketing #gaming

We hope you learned something from watching this episode! If you enjoyed this video, please be sure to tap/click that follow button, and don’t forget to share with your friends and fam! 

Watch some of our other episodes here:

• Building the Future of Digital Identity with Evin McMullen
• Web3 Growth & Attribution with Justin Vogel
• Marketing in the Metaverse with Tangpoko & Matt Bond
• YOUTUBE: http://bit.ly/3PUFHme

SHOW NOTES:

• https://twitter.com/Smooch_Axie / https://www.linkedin.com/in/qcampbell3/
• https://twitter.com/SkyMavisHQ
• https://twitter.com/axieinfinity / https://axieinfinity.com/

We chatted with Derek Davies, President & Co-Founder at Medallion.fm, a leading platform for musicians like Santigold, Greta Van Fleet, Tycho, and many more, to build and own direct relationships with their most passionate fans. This ones for our music lovers out there!

We talked to Derek about the current broken state of the music industry, how we can use web3 to empower musicians their fans to collaborate and co-create, and how aspiring musicians can start to explore and enter the space. 

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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EPISODE HIGHLIGHTS:

• 8min - How web3 tech is solving for the biggest and most common issues in the music industry (i.e. data ownership, better fan engagement).
• 11min - The dying art form of music videos due to social algorithms.
• 15min - Medallion's approach to providing the utmost value and onboarding ease to artists in order to drive mass adoption into web3
• 18min - How to market music in web3 and empower artists to understand the true value of utilizing this tech.

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SHOW NOTES:

• https://www.medallion.fm/
• https://medium.com/medallion-fm/medallion-year-zero-ddbd1e2368fd
• https://neon.gold/
• https://www.passionpit.com/
• https://royalcouncil.palayeroyale.com/login
• https://online.flippingbook.com/link/165573/
• https://www.instagram.com/p/CoqO0LRvqLT/
• Tycho's Open Source
• Jungle's JFC
• Sigur Ros' Heimr
• Santigold's FANCLUB
• Palaye Royale's Royal Council
• Illenium's Phoenix Family
• Greta Van Fleet's Electric Tomb
• My Morning Jacket's One Big Family
• https://www.waterandmusic.com/
• https://twitter.com/musicben_eth
• https://twitter.com/Cooopahtroopa
• https://nfts.wtf/in-conversation-with-black-dave/
• https://doodles.app/
• https://poolsuite.net/
• https://www.polygon.technology/

We’re thrilled to share Ep. 8, where we chatted with Amanda Tyler, Director of Brand at Polygon, a leading sidechain and L2 in the Ethereum ecosystem. This one is for all our brand marketing lovers!  

We talked to Amanda about some of the winningest brands in web3, what builders and marketers can do to enter and succeed in the space, and some immediate use cases for traditional brands to adopt web3 tech.   

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme 

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SHOW NOTES:

• https://twitter.com/amandatylerj
• https://twitter.com/0xpolygon / https://polygon.technology/ 
• https://www.lens.xyz/
• https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/

For Ep.7, we chatted with Evin McMullen, CEO & Co-Founder, of Disco, a leading player in the world of Decentralized Identity & Verifiable Credentials. This conversation was an awesome big brain conversation around the nature of identity, and how web3 can enable a better future.   

We discussed everything from the nature of private vs public data, why it’s important to be chain-agnostic, and how to enable data sovereignty and consent without sacrificing ultimate utility and portability. Buckle in!

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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SHOW NOTES:

• https://twitter.com/provenauthority
• https://www.disco.xyz/ 
• https://boysclub.vip/
• https://twitter.com/starkness / https://lightning.engineering/team/
• https://www.reuters.com/legal/litigation/fertility-app-maker-flo-health-faces-consolidated-privacy-lawsuit-2021-09-03/
• https://www.apple.com/healthcare/health-records/
• https://pleaserobme.com/
• https://www.shefi.org/
• https://appleinsider.com/articles/22/08/23/what-apple-learned-from-skeuomorphism-and-why-it-still-matters
• https://www.epic.com/
• https://www.w3.org/People/Berners-Lee/

In the current bear market for web3, we need more Growth leaders to help guide the way. So of course we talked to Justin Vogel, Founder of Safary, a leading web3 growth community! This one’s a must listen for any growth marketers out there.  

We really went deep into the weeds with Justin to dig deep into all things web3 growth, from Safary’s origin story, to the value of community-driven marketing, interesting growth hacks, and the importance of attribution. We also had some excellent discussions around the future of web3 growth, the upcoming wallet wars, and the latest trends in web3 marketing.

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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SHOW NOTES:

• https://twitter.com/jkey_eth
• https://www.safary.club/
• https://twitter.com/Safaryclub
• https://oddin.ai/

Here's a special bonus episode from our first public Gather.Town, Women Leading the Web3 Revolution, w/ Evin from Disco.xyz, Nicole from Seed Club, and Rachel from Opolis. Hear from the women that are changing the game in web3! Listen in on this panel discussion dissecting and highlighting how women are genuinely impacting, shaping, and improving the space by bringing their own unique perspectives and strengths.

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SHOW NOTES: See below for where you can find our panelists and what they're working on!

• Evin McMullen: https://twitter.com/provenauthority and https://twitter.com/discoxyz / https://www.disco.xyz/ 
• Nicole D'avis: https://twitter.com/mybellalogica and https://twitter.com/seedclubhq / https://www.seedclub.xyz/ 
• Rachel Brissenden: https://twitter.com/RachelRoseB and https://twitter.com/opolis / https://opolis.co/

In this episode, we talked to Matt Bond & Tangpoko about Marketing in the Metaverse. Matt is the founder of Banquet, a metaverse studio and NFT consultancy, and Tangpoko is one of the first virtual influencers and supermodels in Decentraland, and the founder of House of Tang & Dollhouse. And of course, Matt & Tang are both Myosin members as well.  

We dove deep into what attracted our guests Matt & Tangpoko to Decentraland, a breakdown of different metaverses, some awesome metaverse marketing case studies, and where we think this is all headed in the coming years.  

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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SHOW NOTES:

• https://twitter.com/RealMattBond
• https://twitter.com/banquetlabs
• https://twitter.com/tangpoko
• https://www.treble.tech/
• https://www.absolut.com/us/absolutland/
• https://www.prnewswire.com/news-releases/the-female-quotient-becomes-decentralands-official-equality-partner-debuting-its-equality-lounge-in-the-metaverse-during-davos-301550158.html
• https://superrare.com/artwork-v2/mars-house-21383
• https://somniumspace.com/
• https://www.voxels.com/
• https://www.sandbox.game/en/
• https://monaverse.com/
• https://www.roblox.com/
• https://area.nyc/
• https://meowwolf.com/

This week for Episode 4, we’re excited to share our convo with Diana Richter, Head of Marketing and Brand at Consensys Mesh, a leading incubator, accelerator, and investor in all things ETH. This is another incredible conversation that you don’t want to miss, especially for those want a macro view on where web3 is headed.  

We had an awesome time talking to Diana about her experience transitioning from Web 2 to web3 marketing, why a healthy dose of skepticism about web3 is actually good for the industry, how we can better define web3 for mainstream audiences, and the top DAO trends that Mesh is seeing in the space.

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme 

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SHOW NOTES: 

• https://www.mesh.xyz/ 
• https://consensys.net/ 
• https://medium.com/dragonfly-research/blockchains-are-cities-564327013f86 
• https://tributelabs.xyz/ 
• https://www.ben-evans.com/ 
• https://filecoin.io/blog/posts/case-study-starling-lab/

Welcome back! This week, we chatted with none other than Jeff Kauffman Jr. of JUMP (jumpcommunity.xyz) & Parachute.xyz. This one was packed with valuable insights for Web 2 marketers, from start to finish.

In today’s episode, we talk about the evolution of JUMP, what it takes to organically build and foster a community, the biggest web3 education gaps. We also took a look at how some Web 2 brands are transitioning into the space, which ones are doing it in the most innovative way, and how they are measuring success in web3.

This conversation was so good, we ended up extending the episode to a full hour. You’re going to want to stay tuned to the very end!

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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SHOW NOTES: 

• https://www.jumpnews.xyz/  
• https://www.swoosh.nike/ 
• https://www.coindesk.com/business/2022/09/12/this-san-diego-car-wash-is-using-nfts-to-drive-up-demand/ 
• https://www.nftculture.com/nft-news/oneof-and-get-maine-lobster-launch-digital-collectibles/

For EP5 of Chain Reactions, we had Justin, the Co-Founder of Safary, a leading marketing community and analytics platform, come on to join the show. We dug into Justin's community referral funnel, talked about the Farcaster Playbook, and even played a game of This or That.

Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

Hello world, we’re back with our second episode. This time we talked with Carly Long, who is an incredible web3 recruiter, strategist, and content creator with her own #womeninweb3 podcast and newsletter.  We talked to Carly about the key differences in web2 vs web3 recruiting, trends that she’s seeing with web3 job roles, and growth hacks that Carly used to boost her own podcast and newsletter.  

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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SHOW NOTES:

• https://twitter.com/bycarlylong
• https://www.linkedin.com/in/by-carly-long/ 
• https://womeninweb3.substack.com/ 
• https://weldrecruiting.co/ 
• https://twitter.com/MyBFF / https://www.mybff.com/ 

On this week's episode of w3g, we interview Alex Taub (@ajt). Alex is the co-founder of Upstream, a DAO-centric platform, & Truth Labs, the studio behind Goblintown and IlluminatiNFT.   Alex is an integral part of the web3 space, and in today’s episode, we talk about how he got into the web3 space, how he markets Upstream and builds community, how we drove hype for Goblintown to be the great success that it was this summer, and what’s next for Truth Labs.

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WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme

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SHOW NOTES:

• https://twitter.com/Truth / https://truthlabs.co/  / https://twitter.com/secretsociety 
• https://twitter.com/goblintown / https://goblintown.wtf/ 
• https://twitter.com/the187 / https://the187.xyz/
• https://twitter.com/JoinUpstream / https://upstreamapp.com/collectives 

EP4 of Chain Reactions was super fun! We continued the ETH CC convo with a tier list for all the crypto merch, jammed on crypto soulmates recaps, the latest Solana ads, and our favorite brand of the week, Camp L2. Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

EP3 of Chain Reactions was a special one. Blake is in Brussels for the ETH CC conference, and so we chatted about the coolest marketing activations from diff onchain companies, showed off the fun crypto merch, and the most interesting takeaways from the conference.

Please enjoy, and tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

For EP2 of Chain Reactions, we shared our hack experiences, covered the massive launch of Solana Blinks, broke down and speculated on the latest updates from Pudgy Penguins & Igloo Inc., waxed poetic on influencer marketing in crypto, and had a fun convo around NFC chips and loyalty programs.

And tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!

For EP1 of Chain Reactions, we covered the zkSync airdrop and the aftermath, $DJT token, T-Mobile mining Bitcoin, tokenized wine, an update on Iggy Azalea, Claynosaurz vs Pudgys, and so much more.

And tune in live at https://www.unlonely.app/channels/myosin every Wed, at 12pm EST!

Hi, and welcome to Chain Reactions, a weekly livestream from Myosin.xyz, the leading global marketing network, and hosted by yours truly, Blake, and my cohost Polina. Tune in each week as we jam on the latest happenings in the wild and wonderful world of web3. This week we dive into topics such as Berachain, Fuse and is Iggy Azalea actually this involved in memcoins?

For EP11 of Chain Reactions, we had a great convo with Will Leatherman (@wleatherman9), Myosin Content Guild Lead, and Founder of Catalyst, a content-led growth platform, chatting all about Founder-Led Marketing. We talked all about the differences between LinkedIn and Twitter content creation, the importance of staying consistent, and some actionable tips and tricks on how to gain traction with founder-led content. If you're interested in growing your audiences and company, this is an excellent listen! Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.

For EP10 of Chain Reactions, we had Crypto Bae (@encryptedbae), a Solana KOl and chain-agnostic marketing extraordinaire, hop on the livestream to jam about onchain marketing.

We talked about Solana Villa in Dubai, her fascinating experiment where she offered free chats for her Twitter followers and what she learned, and much more, all while trying not to get distracted by the army of cats running around in the background. What a fun chat!

Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST.