Explorez tous les épisodes du podcast My Weekly Marketing
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Mastering Video Storytelling with Lauren Magenta
08 Jan 2025
00:33:57
I had the pleasure of interviewing Lauren Magenta, who shared some amazing insights on brand storytelling. Lauren is a talented digital creator specializing in social strategy and coaching for small businesses. She’s the founder of the "Own Your Brand" mentorship program, a six-week course that helps small business owners share their stories and connect with their audience in a meaningful way. Her passion and expertise make her an invaluable resource for anyone looking to grow their brand.
In this episode, Lauren is just bursting with energy and passion for this topic, which made for a super fun and informative conversation! We chatted about finding and telling your brand's story in an authentic way, and Lauren shared some really practical tips on how to get started with video, even if you don't have any fancy equipment.
Lauren also has an awesome freebie that you won't want to miss. So grab a cup of coffee, get comfy, and tune in to this episode to learn all about how to master video storytelling.
In this episode, we’ll discuss the top marketing strategies that made a real impact in 2024. If you’re ready to level up your marketing, we’ve got practical tips to help you grow your business and connect with your audience in a way that works. Whether you’re feeling stuck or simply looking for fresh ideas, this episode is for you!
We’ll cover everything from building consistency and understanding your ideal customers to embracing video and repurposing content. We’ll also dive into the power of storytelling and how crafting compelling narratives can set your brand apart.
By the end of the episode, you’ll have a clear roadmap to help you build a more effective marketing plan. Plus, don’t miss out on my FREE MARKETING PLAYBOOK download, which includes a step-by-step plan to streamline your marketing for the new year. Take this opportunity to hit the ground running in the year ahead!
Creating a Social Media Strategy with Peg Fitzpatrick
22 Oct 2024
00:41:19
Get ready for an engaging conversation with social media strategist Peg Fitzpatrick, where we break down what really makes a social media strategy work. Peg shares her journey from traditional marketing to mastering the digital world, offering valuable insights into how social media has evolved, especially from the early days of Facebook. She even talks about how she accidentally built her own personal brand, showing that success comes from smart strategy—not just hoping to go viral, especially when algorithms keep changing.
We also dig into the practical side of social media for small businesses looking to boost their online presence, covering the importance of setting clear goals, creating focused campaigns, and using emotional content that resonates with your audience. Peg also shares why planning ahead is key to keeping up with the fast pace of social media trends, helping you stay relevant and effective.
In this episode, you’ll also learn how to measure social media success and build a sustainable online presence. Peg highlights why building trust and brand awareness should take priority over quick sales or chasing viral moments. Be sure to check out Peg’s upcoming book, The Art of Small Business Social Media: A Blueprint for Marketing Success, for even more great tips! You won’t want to miss it!
Blogging can feel like just one more thing on your never-ending to-do list as a business owner, but is it still worth the time in 2024? Spoiler alert: yes, it is! In this episode, we’re diving into nine simple, actionable strategies to help you create blog posts your customers will actually want to read. From getting to know your audience and building content pillars to writing headlines that grab attention, you’ll get all the tips you need to turn your blog into a powerful tool for your business.
You’ll also learn how to make your content stand out in a world flooded with AI-generated posts by focusing on authenticity, quality, and engagement. Plus, we’ll talk about why repurposing your content and promoting it across different platforms is just as important as the writing itself. Whether you’re just starting out or looking to improve your blog’s performance, this episode is packed with insights to help you craft posts that build trust, boost engagement, and keep your readers coming back for more. Let this be the guide to taking your blogging strategy up a notch!
Most of us have been there. The long days of working and an endless to-do list can take their toll on us as entrepreneurs.
This episode is your essential guide to combating burnout and reclaiming your passion! Joined by seasoned business coach Tammy McKinney, we identify the subtle signs of burnout that often go unnoticed and differentiate them from temporary stress. Tammy opens up about her personal encounters with burnout, offering first-hand insights and practical strategies to help you stay balanced. We emphasize the critical importance of blending passion with pragmatism to safeguard your mental and emotional well-being.
In this episode, Tammy..
Looks at transformative strategies to prevent burnout and maintain a healthy work-life balance, even when facing staff shortages and demanding workloads.
Examines the necessity of prioritizing relationships over rigid agendas, showing empathy, and understanding the emotional toll burnout takes.
Provides actionable advice on self-assessment, workload adjustment, and the importance of scheduling reflection time.
Teaches how to manage distractions, stay focused, and set effective boundaries to enhance your productivity and reduce feelings of overwhelm.
Explore proven techniques like delegation and clear goal-setting, which can significantly reduce stress.
The value of planning non-negotiable days off and vacations to refresh your mind and realign your goals.
This episode is packed with insights to help you prioritize self-care and personal growth, ensuring you can sustain a fulfilling and balanced lifestyle while keeping your business something you continue to love!
Unlocking Business Growth Strategies with Jon Morris
01 Oct 2024
00:37:01
Ever wondered how to transform a humble startup into a multimillion-dollar enterprise? Learn from Jon Morris, who turned a $10,000 investment into a $37 million digital marketing agency. Jon’s insights into incremental investments and long-term vision will redefine your approach to business growth. He also shares his latest exciting venture, Fiscal Advocate, a tech-enabled finance management company for professional service firms, emphasizing the power of leveraging financial data to drive smarter business decisions.
In this episode, we’ll examine the unique strategic decisions that can elevate your business to new heights. Jon shares...
How separating the roles of owner and CEO, even if it’s the same person, can enhance accountability and clarity.
Why treating your income statement as an objective boss is crucial.
How a clear organizational structure can prevent burnout and ensure sustainable growth.
How to keep your business profitable and scalable.
The secrets to using key performance indicators (KPIs) effectively in decision-making.
From setting target profit margins to understanding the critical balance between data-driven choices and trusting your gut, this episode is packed with actionable insights. Tune in to listen!
How to Use AI for Marketing your Small Business with Rachel Hernandez
26 Sep 2024
00:27:34
AI can do a LOT of things for your marketing, saving you time and money. Uncover the practical ways AI can assist in generating content ideas, brainstorming, and streamlining your marketing efforts—while still preserving that essential human touch. My guest on this episode is Rachel Hernandez, Director of Marketing at Nextnet.
In this episode, we talk about how to set up a brand voice and target customer profile in AI tools like ChatGPT to elevate your content quality and personalization. We'll discuss the fine balance between leveraging AI for drafts and ideas and the irreplaceable value of authentic, human-authored stories to build genuine customer connections.
As AI rapidly evolves, Rachel and I touch upon potential future advancements and the need for regulations to address copyright issues.
Rachel's invaluable resources and insights make this episode essential for anyone looking to effectively integrate AI into their marketing workflows. Click to download and listen!
How to Conduct a Competitor Analysis for Your Small Business
17 Sep 2024
00:24:18
In the fast-paced world of business, keeping an eye on your competitors isn't just smart—it's essential. In this episode, we’re diving into the value of tracking your competitors and why it should be a key part of your marketing strategy.
Think of it like driving a car: you wouldn’t hit the road without checking your mirrors, right? Same goes for business! By understanding what your competitors are up to, you can stay ahead, spot opportunities, and make sure you're not missing out on any key moves in your industry.
Join me as I share hard-earned lessons from my failed invitation design business and reveal the secrets behind competitor analysis that could have saved my business.
In this episode, I share lessons I learned from a failed business and insights on how to identify your unique value proposition (UVP) and distinguish yourself in a crowded market. By examining what your competitors are up to, you can stay ahead of industry trends, meet customer needs more effectively, and even recognize that sometimes your competition isn't what you'd expect it to be—it's the alternative solutions your potential customers are currently using.
I'm also offering my competitor analysis tool, free of charge, that you can use to track the important details of your competition.
Tune in to kickstart your journey in staying one step ahead of your competition!
Boost Your Sales with Pinterest Ads with Sue Crites
10 Sep 2024
00:33:29
Unlock powerful strategies for turning Pinterest into sales for your small business! In this episode, we welcome Sue Crites, Facebook and Pinterest Ad Strategist, who who gives us tips for mastering Pinterest advertising. Sue shares how to use organic Pinterest ad strategies to get results for your business. She breaks down how fresh content and strategic ad placements can skyrocket your email list and overall business growth.
We will also discuss the nuances of budget allocation, cost per acquisition, and customer lifetime value to optimize your ad spending effectively. Learn about the complementary roles of different platforms and the importance of multiple touchpoints in a cohesive marketing strategy. Sue's invaluable insights on Pinterest marketing will make you see the benefit of adding it to your marketing strategy!
How to Develop a Strong Brand Identity: A Step-by-Step Guide
03 Sep 2024
00:16:46
Unlock the secrets to building a strong brand identity that’s more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We’ll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience.
I’ll share insights from my experience at my design agency and explain why asking the right questions is essential before diving into visual branding. We’ll also discuss the differences between personal and corporate brands. Plus, I’ll share my journey from a corporate brand to a personal one and how it’s influenced my approach to building trust and authority.
In the second half, I’ll guide you through creating a cohesive brand strategy. Get practical tips on market research, competitor analysis, and working with designers to create effective branding materials. Discover why a style guide is crucial and how to keep your brand consistent across all platforms to avoid confusing your customers.
Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson.
Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "They Ask You Answer" and highlight the pivotal roles of metadata and image tagging in boosting your search rankings.
Our conversation is rich with practical advice, from incorporating multimedia elements like screen-recorded videos and voice recordings into your blog, to transcribing podcasts for SEO benefits. We also explore why openly discussing pricing on your website can be a game-changer in establishing customer trust.
Listen to learn some common SEO pitfalls and local SEO strategies, emphasizing the importance of unique keywords and the separation of Google ads from organic SEO. Learn how to optimize your Google profile effectively and decide whether SEO is a DIY project or one best left to the experts.
This episode brings all of Nadin's insights right to you, and will guide you toward long-term SEO success.
Mastering Video Marketing for Small Businesses with Knives Monroe
20 Aug 2024
00:35:58
Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week’s episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies.
Learn why video is an unparalleled tool for communication and storytelling, especially for small businesses and personal brands. Knives shares actionable tips for beginners, including the power of educational content and client testimonials to boost your business growth.
We'll also cover:
Short-form video, offering practical advice on getting started with just your cell phone
The magic behind producing quantity to achieve quality, optimizing content for different platforms, and creating compelling customer testimonials
The benefits of filming in 6K resolution for versatile cropping
Tools like teleprompters and apps such as CapCut
The importance of authenticity, particularly for Gen Z audiences who crave genuine, unpolished presentations
How consistency, volume, and emotional appeal can significantly drive engagement and growth in social media marketing
Don’t miss this episode packed with valuable strategies and tips to transform your video marketing! Listen now!
Succession Planning for Your Small Business with Jonathan Baker
17 Dec 2024
00:23:54
Unexpected changes can happen at any moment, and having an exit strategy for your business is essential to avoid losing out on potential value. After my own journey of unexpectedly relocating and having to close my design agency, leaving money on the table, I realized the importance of having a plan. In this episode, I'm joined by Jonathan Baker, who offers valuable insights on how you can maximize the value of your business when it's time to move on. Together, we explore options beyond simply selling, such as revenue-sharing agreements and the concept of an "earn-out," ensuring you're equipped with strategies to safeguard your business's worth.
Selling a business comes with its own set of challenges, distinct from selling tangible assets. With Jonathan's expertise, we explore three primary mechanisms—earn-outs, seller notes, and cash at close—each offering different levels of risk for buyers and sellers. The role of personal relationships and brand value is pivotal in this process, and we discuss how these elements can be both an asset and a challenge. Additionally, we touch on the nuances of mergers and acquisitions, emphasizing that having a well-thought-out exit plan is key to a smooth transition.
Mastering Your Brand Voice with Voice Actor Jodi Krangle
13 Aug 2024
00:31:03
Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands.
Jodi is an accomplished voice actor whose voice has branded advertising campaigns for Dell, Bose, Subway, Lindt Chocolate, and many other brands.
In this episode, we'll explore what audio elements are needed to create a cohesive brand identity that resonates emotionally with audiences.
And we'll dive into the complexities and rewards of maintaining a consistent brand voice, especially for larger companies juggling multiple voices. Jodi also shares valuable tips on developing a unique and recognizable brand voice.
Discover the importance of owning sound assets and how they contribute to a brand's personality and emotional engagement, much like visual elements do.
Whether you're a small business owner or part of a marketing team, this episode is packed with actionable tips for short form videos like TikTok or long form video for your website. These insights will help you to harness the power of audio branding.
Ever wondered how to turn your passion and experience for your business into a successful book? It may not be out of reach as you think!
Join us to learn how to publish a book with Nicole Frail, CEO of Nicole Frail Edits. Nicole shares the incredible story of how she transitioned from a job editing test prep materials to a pivotal role at Skyhorse Publishing. And her journey as she balanced freelancing with a full-time job before opening her own editing company.
Nicole shares the critical steps from taking a book idea to a published work. Hear what actions potential authors need to take before putting pen to paper, and learn how to navigate the decision between traditional and self-publishing.
We also talk about the effort required to be an indie author, and what additional steps are required for success.
This episode is packed with valuable insights for authors or aspiring authors at any stage! Have a listen!
Top Lessons from 1,000 Entrepreneurs with Eric Holtzclaw
30 Jul 2024
00:38:05
Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride!
Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA.
With nearly 30 years of experience and founder of multiple successful startups, Eric brings a wealth of knowledge on creativity, disruption, and the real grind behind small business success. You'll gain insights into his creation of a marketing agency and the critical importance of adaptability and seizing new opportunities.
Eric walks us through the daily challenges faced by small business owners. He unpacks the often misunderstood notion of freedom in business ownership, and how entrepreneurs typically end up working harder than ever. He also tackles the "awkward in-between years," survival strategies, and the significance of working on your business rather than just in it.
Eric’s personal experiences and observations offer invaluable lessons for anyone on their entrepreneurial journey. Listen to gain some great guidance from someone who has lived it!
Sales Page Designs that Convert with Lynda Cathcart
23 Jul 2024
00:40:22
Ready to up your sales page copywriting game?
Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks.
Ever wondered how the right language can make or break your sales page? We dive into the art of connecting with your audience through authentic customer insights. Learn how to speak your customer's language by gathering intel from interviews, participating in online communities, and leveraging SEO tools. Our discussion emphasizes the power of relatable, jargon-free narratives that resonate deeply with potential buyers, ensuring your message hits the mark every time.
From starting with a messy first draft to refining your copy for clarity and impact, Linda shares her invaluable insights on capturing your audience's attention and driving conversions.
Ready to turn your sales page into money in the bank? Tune in to listen!
Pricing Strategies for Creative Entrepreneurs with Natalie Freeman
15 Jul 2024
00:48:12
Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products.
For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professionals face, such as underpricing and neglecting business fundamentals.
We'll guide you through avoiding a pricing race to the bottom and developing a sustainable, holistic business strategy that ensures long-term success.
And we've got practical steps to help you boost profitability, common pricing mistakes and explore effective discount strategies that align with broader marketing goals.
This episode is packed with insights that will empower you to master the important art of pricing to build a thriving business.
Small Business Branding while Traveling the World with Whitney Bateson
09 Jul 2024
00:37:37
Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad.
Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and Indonesia. She highlights her unique lifestyle and offers practical tips for anyone dreaming of combining work with travel.
Whitney also talks about the pivotal role of effective communication in building a brand that goes beyond logos and colors. She explains how creating a trustworthy relationship with customers starts with a memorable first impression and consistent messaging.
Establishing a strong brand identity is crucial. Whitney emphasizes the importance of grounding your brand in your passion and including your personal story to create an emotional connection with your audience. She warns against the pitfalls of mimicking competitors and the dangers of frequent rebranding.
Whitney shares her blueprint for evaluating your brand's effectiveness, choosing purposeful design elements, and maintaining consistency to ensure customer recognition and loyalty. Tune in to gain practical advice that will help your business build a lasting, memorable brand presence!
Boost Your Small Business with SEO: Expert Tips from Doug Bradley
02 Jul 2024
00:33:44
Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing.
Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a specific industry can make your SEO efforts more effective and the foundational elements every small business should understand to climb the search engine ranks.
Doug shares invaluable advice to help you navigate the evolving SEO landscape. This episode is packed with actionable strategies and expert insights to elevate your business’s online visibility and performance.
How to Write a Press Release that Gets Media Attention with Mickie Kennedy
25 Jun 2024
00:33:57
When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists.
That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, for some tips. In this episode, he shares:
How strategic storytelling in press releases can significantly boost your business's credibility and sales;
Practical tips on crafting impactful press releases that resonate with journalists,
Capture journalists' interest by weaving in use case studies, quotes, and relevant data, working much like wrapping a message in "cheese";
The pivotal role of PR for initial press coverage for startups;
ROI of PR against paid advertising campaigns;
The challenges journalists face with off-targeted emails;
Solutions for crafting SEO-friendly press releases.
Plus, gain access to Mickie's free masterclass on strategic press releases, ensuring your PR efforts yield maximum results.
Don't miss this episode packed with valuable insights so you can release a press release with confidence and get the press coverage you need!
10 Creative Marketing Ideas You Probably Haven't Thought Of with Janice Hostager
11 Jun 2024
00:11:28
Are you tired of your marketing efforts blending in with the crowd? Discover why following the same strategies as everyone else is a recipe for obscurity and how you can stand out.
With over 30 years in the marketing game, Janice unveils the pitfalls of imitation and the power of taking calculated risks in your marketing. From personalized video messages to strategic partnerships, get ready to transform your approach and make your brand memorable.
Join Janice as she shares actionable insights and creative strategies to elevate your marketing efforts. Tune in and let’s make your marketing efforts not just effective, but unforgettable.
Visit the show notes page at https://myweeklymarketing.com/61
How to Master Email Marketing with Mary Laske Bell
04 Jun 2024
00:41:09
Discover how to unlock the true potential of email marketing with my guest, Mary Laske Bell, a dedicated professional who transitioned from a marketing and sales role in a boutique fitness franchise to becoming a email marketing expert.
Mary's remarkable story of resilience, overcoming professional setbacks, and navigating the challenges of COVID to find her passion for copywriting is truly inspiring. She shares her journey and emphasizes the importance of balancing creativity with technical skills to thrive in the world of email marketing.
In this episode, we'll dive into
Practical strategies for small business owners looking to grow their email lists effectively through segmentation
Engage your audience by understanding their preferences for lead magnets and content types, and
How allowing subscribers to self-segment can enhance engagement and retention
How to vary the frequency and content of your emails based on client history and engagement
The importance of tracking metrics like open rates and click rates to refine your strategy
Creating more personalized and relevant email content
This segment offers invaluable insights for optimizing your email marketing efforts that you won't want to miss!
In this episode, we're diving into part two of our 2025 planning series. We start by mapping out a strategic roadmap for the new year, setting ambitious revenue goals, and building resilience into our businesses. If you haven't listened to part one, where we reflected on 2024 and realigned our visions, be sure to check it out. Here, we'll talk about practical steps like organizing your annual calendar, setting quarterly focuses, and planning for unexpected challenges.
We're also going to discuss the importance of deep work and how to schedule it into your busy life. Learn tips for creating effective promotions, setting realistic revenue goals, and tracking key performance indicators (KPIs) to measure your success. Whether you're planning a major product launch or looking to streamline your operations, this episode is filled with actionable advice to help you tackle 2025 with confidence. Plus, be sure to grab your free download of the Ultimate 2025 Planning Guide, packed with tools to help you make the most of your year. Listen in and set the stage for a standout year ahead!
Should You Hire a Marketing Agency? My Talk with Screws + Stilettos Co-Founders
28 May 2024
00:49:11
When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn't meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teaching and training clients to do their own marketing.
In this episode, we chat about a gamut of topics related to small businesses, including...
What it’s like running an agency with your sister
How to work smarter, not harder
Where your business needs to be to grow
Why to stop following your competition
How to define your brand
Getting ideas and finding inspiration
Why their ultimate goal is for their clients to fire them!
Dealing with marketing overwhelm
AGILE marketing, and more!
Join us as we cover a myriad of topics related to small businesses and have some fun in the process. Click to listen!
How To Make Quick Cash For Your Service Based Business
21 May 2024
00:27:40
Struggling with the rollercoaster of business highs and lows?
It's scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking!
In this episode, we take a look at what service-based industry entrepreneurs can do to keep their business flourishing even during slow times. With my "Trail to the Sale" framework, we'll navigate away from knee-jerk discounting and towards a lifeline of sustainable marketing that promises profitability year-round.
We'll look at ways you can build your email list and design irresistible lead magnets without emptying your pockets. Learn the secrets to captivating your audience with freebies that not only attract but convert, and how setting up automated email sequences can turn new subscribers into lifelong customers.
Plus, we'll explore the benefits of specializing and creating a unique value propositions, alongside practical tips on leveraging customer testimonials and effectively showcasing your work. If your goal is quick cash, I'll share ways to make it happen!
Escape Marketing Overwhelm: The Best Strategies & Tools
14 May 2024
00:16:07
The number one thing I have entrepreneurs tell me is they are overwhelmed with marketing.
And who wouldn't be in always-online this world!
That's why in this episode I want to slice through the all-to-familiar marketing overwhelm that plagues small business owners.
We'll sidestepping the list of endless tasks and focus on strategies that really make a difference. You’ll get an inside look at how my Trail to the Sale ™ framework can be a compass to guide your marketing strategy and break it all down into doable steps.
In this episode, I'll share 7 strategies that I use to keep my marketing afloat while I run the service side of my business. I'll share tips, tricks, and the tools that I've learned in nearly two decades of running my own marketing businesses.
This episode is a blueprint for reclaiming your time and igniting your productivity. If you feel bowled over by all the marketing tasks on your list, listen and let's get your marketing dialed in so it stops running your days!
How to Create a Captivating Website with Kelsey Romine
07 May 2024
00:36:35
Get ready to assess your website to see if it's making the grade!
We dive into what makes a compelling online presence in this episode, and we'll dissect the anatomy of a website that not only looks stunning but also ranks high in search engine results. Web designer Kelsey Romine shares some great tips for web design, plus gives us a glimpse into her own life as she transitioned from her career as a teacher to one as a popular web designer.
In this episode, you'll get insider tips on organizing content to avoid overwhelming your audience, the significance of mobile optimization, and why a clear, concise message from the get-go is key for retention. We also pick some great advice on SEO essentials like heading tags and image alt text, combined with Kelsey's top picks for hosting and tools.
Kelsey's journey from the classroom to entrepreneur offers inspiration for anyone yearning to pivot careers and align work with your personal values. Tune in for a candid look at entrepreneurship and for a great lesson on making your website shine!
Copywriting is both an art and a science. The art brings your creative ideas to life in your marketing, but the science follows tried and true methods that produce results.
In this episode, I unveil copywriting tips that will impact your marketing success. Words can transform browsers into buyers by using language that resonates with the deepest wants and needs of your ideal customer.
In this episode, I pull back the curtain on 11 copywriting hacks that I've honed from my more than thirty years of marketing.
Join me as I look at the essence of what makes copy enduring, and how a deep understanding of human behavior is the cornerstone for communication. Whether you're building your brand from the ground up or looking to inject new life into your marketing copy, this episode will help you get there!
How to Get to Page One on Google (Without Hiring an SEO Expert)
23 Apr 2024
00:30:41
Unlock the SEO secrets that'll turn your small business website into a customer magnet! Getting found on Google or other search engines is something that so many struggle with. But you don’t need to hire an SEO expert–many of these things are easy to do and will make a difference in how many people find your site.
I'm Janice Hostager, and armed with my 30 years experience in the marketing world, I'm here to guide you through the search engine jungle without the hefty price tag of hiring an SEO professional .
Starting with choosing a domain that sticks and structuring your site to please both humans and search engines, I lay out the blueprint for online visibility. And because we know the battleground of high-ranking keywords is as fierce as a photographer's quest for the perfect shot, I offer tactics to stand out in your saturated market.
This episode is focused on the top seven areas of your site you need to pay attention to so customers will find you on Google! So, tune in, take notes, and get ready to watch your website rise through the ranks!
You've probably heard how important it is to be authentic in your marketing, and that is absolutely true. Your ideal customer will relate to you better if you come across as real person that can connect with where they are.
But "putting yourself out there" isn't always easy. It takes a portion of bravery to be seen as confident, especially for new entrepreneurs or those of us who are not used to putting our faces on video.
My guest on this episode is Stacey Hagen. Stacy brings a unique blend of marketing savvy and business and life coaching to our conversation. She helps her clients unlock their potential though authenticity and holistic well-being, including overcoming past trauma.
She talks about how to overcome deep-seated insecurities, imposter syndrome, and past traumas so you can achieve authentic self-promotion with confidence.
Stacey's approach creates a business model that resonates with your personal values and talents, all while fostering mental and emotional health.
Are you ready to become an entrepreneur who can own their story and channel it into a powerful personal brand? Tune in to listen to my conversation with Stacey!
Entrepreneur's Guide to Virtual Assistants with Meredith Raber
09 Apr 2024
00:32:04
If you're a solopreneur and could use a little help from time to time, this podcast episode is for you.
I have invited Meredith Raber onto the show to get the lowdown on hiring your first virtual assistant. Meredith shifted gears from her corporate advertising days to running her own virtual assistant (VA) agency, and she unveils the tips and tricks you should think about before hiring.
Meredith also breaks down the barriers of the do-it-yourself mindset, showing us how entrusting tasks to a VA isn't just about freeing up time—it's about scaling your business. If you're swimming in an bottomless sea of tasks, our conversation will show you how to concentrate on your expertise and delegate the tasks that can wear you down.
Whether it's streamlining your social media strategy or mastering the mayhem in your inbox, we talk about how VA support can significantly improve your life and grow your business. Tune in to listen!
Authentic Storytelling in Your Business with Christine Innes
02 Apr 2024
00:27:49
Have you ever wondered how life struggles can transform your life and your business?
Christine Innes of The Corporate Escapist, joins us for a candid conversation about transforming her tumultuous corporate exit into a personal brand. She shares how ditching the victim mentality and embracing every aspect of her past paved the way for her entrepreneurial success. With each story and insight, we unravel the transformative power of authenticity and the courage required to own your narrative, mistakes included.
Through reflection and vulnerability, we can uncover the therapeutic art of journaling to turn a bad day around. Gratitude journaling isn't just a practice; it's a game-changer for entrepreneurs navigating the roller coaster of self-doubt to self-trust.
Christine and I discuss the milestones we've celebrated, from launching podcasts to creating magazines, and how they have changed us. This episode is a testament to the incredible shifts that occur when we stop chasing perfection and start scripting a future that honors our true selves.
Join us as we share the lessons learned from our journeys, you can learn to capture your life can turn it into authentic storytelling.
How to Become a Business Networking Pro with Teresa Thomas
26 Mar 2024
00:44:03
Have you ever felt like a wallflower at a networking event, awkwardly clutching your business card and wondering how to make the first move? My guest in this episode understands. Teresa Thomas is a connector by nature, but she hasn't always been one. Teresa shares her transformation from shy introvert to the networking guru she is today.
In our conversation, Teresa divulges her top strategies for intentional networking that have reshaped not just her career but her entire approach to building relationships. She peels back the layers to reveal how authenticity and alignment with your goals can lead to profound personal and professional growth.
We'll talk about...
How to find your networking sweet spot, whether you're an introvert, extrovert, or somewhere in between.
How to move beyond the surface-level encounters of networking and discuss the impact of repeated, meaningful interactions.
The art of follow-up and how it's often the make-or-break of forging lasting connections.
The concept of 'buddy networking,' a game-changer for those looking to amplify their presence at any event.
We'll also chat a bit about Teresa's latest venture, called "50 Fun Things", and how a germ of an idea has turned into a movement.
If you're ready to revolutionize your networking and infuse more fun into your life, this episode is your invitation to start!
In this episode of My Weekly Marketing, we're kicking off part one of a two-part series focused on planning for 2025. It's never too late to get your strategy in place. We'll walk through a comprehensive, step-by-step framework designed to help you reflect on 2024, understand what worked and what didn’t, and set clear, actionable goals for the new year. This isn't just another motivational talk—it's about making real progress with practical advice and exercises that can significantly impact your business.
We'll cover everything from financial performance and marketing metrics to personal goals and well-being. There's a lot of valuable information packed into this episode, and to make it even easier, I've put together a free download that you can use as a guide while you listen. This checklist will help you track your progress and ensure you don’t miss any important steps. Be sure to grab it through the link in the show notes. Get ready to reflect, review, and realign for a successful 2025.
Making Social Media Work for Your Business with Kelly VanHoveln
19 Mar 2024
00:29:33
Ever wondered how you can make social media marketing work for you? Tune in as Kelly VanHoveln, social media marketing expert, sits down with me to reveal how she transformed a maternity-leave hobby to a thriving career.
We're unpacking the secrets to creating an online presence, that not only stands out, but stays true to you and your brand. From sidestepping the pervasive hustle culture to mastering the art of audience engagement on Facebook and Instagram, Kelly's advice will change what you post on social media.
We discuss the importance of:
Laser-focused strategy
Starting with one platform
Pitfalls of a scattergun approach to content
Emphasizing the need to resonate with your audience
Leveraging social media at different points in the buyer's journey
Ensuring your message reaches those who are already searching for the solutions you offer
Join us for our conversation to refine your online marketing strategy and raise your social media game!
Do you feel like you need to raise your prices but are not sure why or how? You're not alone. It's a little scary for many of us to raise prices since we don't want to lose customers.
So I decided to tackle that challenge in this episode. We'll take a look at your money story and talk about some pricing psychology. I share nine tips you need to think about as you raise prices. You'll find insights into using pricing as a marketing lever to control perceived value and strategically position your products or services in the market.
Plus, I"ll share actionable advice on recognizing the worth of your unique expertise and not just competing on prices that could be undercut.
We'll also tackle Roger Dooley's buyer types, dissecting how to strike the right balance between emotional and logical appeals in customer purchase decisions. And, we'll talk about making a transition from hourly billing to value-based pricing.
This is an episode you don't want to miss! Join me on this transformative journey to elevate your pricing strategy!
How to Determine Your Ideal Customer with Nicole Bernard
05 Mar 2024
00:26:21
Did you jump into business without thinking too much about your marketing? If so, you're not alone.
Many small businesses jump into the task of running their businesses without getting clear about one of the most important question you can ask: "who is my ideal, target customer?"
Without understanding who your ideal target customer is, your marketing will likely be ineffective.
Nicole takes us through the path she uses as she onboards new clients, starting with the basics. She starting with your marketing goals, buyer persona, and then your messaging.
Join me as we learn more about Nicole's business journey and how she helps her clients build their marketing strategy.
Harnessing Small Business Advantages in a Big Business World
27 Feb 2024
00:13:22
Feel like David facing off against Goliath in the business world?
Join me as I pull back the curtain on my own entrepreneurial journey, revealing how I went from being an insecure one-person design agency to discovering that my small business's size was my secret weapon.
I talk about the truths that can turn your small business into a market leader by harnessing the strengths that come with being the underdog, by...
1. Niching Down 2. Staying Agile 3. Building Strong Customer Relationships 4. Being Authentic 5. Collaborating with Other Small Business 6. Keeping a Lower Overhead
Join us as we delve into these six transformative strategies that can skyrocket your brand recognition and competitive edge. Because when it comes to thriving in today's market, it's not about the size of your team, but the size of your strategy!
7 Ways to Use Email Marketing to Increase Sales in Your Business
20 Feb 2024
00:24:02
Unlock the power of an inbox! In this episode, I talk about 7 types of emails (plus one bonus type) that are must-haves for getting sales and happy customers. I also touch on tips for writing all your emails!
I talk about...
Email Type #1: The Email Welcome Sequence
Email Type #2: Lead nurturing Emails
Email Type #3: Weekly Educational Content
Email Type #4: Promotional Emails
Email Type #5: Feedback and Survey Emails
Email Type #6: Re-engagement Emails
Email Type #7: Cart abandonment Emails
Email Type #8: Transactional Emails
This episode is more than just a talk—consider it a guide to email marketing and lead nurturing! Join me, and let's turn your email list into your most valuable asset.
5 Psychology Triggers to Add to Your Sales Pages and Emails
13 Feb 2024
00:13:30
Ever wondered how tapping into your customer's psyche could skyrocket your marketing results?
We use psychology every day in our ordinary life, whether we realize it or not. And as small business owners, we need to use it in our marketing to compete with the big guys.
So in this episode, we'll talk about a few well-researched methods for converting your customers on your web pages or your emails...and even on social media.
Here's what we'll cover:
Trigger #1: Use customer research to find out what motivates your buyers to use your product
Trigger #2 Give people a simple reason to buy.
Trigger #3 Make decision-making easy
Trigger #4 How to Use stories to remember facts
Trigger #5 The psychology of personalization
So join in and get ready to give your small business that much-coveted edge, with a helping hand from the complexities of the human mind.
Do you love to be on video? I know I sure don't! It may have to do with being over 50, or maybe it's just that I'm self conscious. Although I'm getting better about it, video is still not my favorite medium, and I know others feel that way too.
So I wanted to bring on veteran video streamer and podcaster Kurt Sasso from Two Geeks Talking to teach us a few things about mastering video and YouTube content. In this episode, we'll unpack the essentials and unravel some of the mysteries of video creation.
Listen as we cover...
Basics of video marketing
Getting past being self-conscious on video and discovering your own voice
Some basics of YouTube and how to get found
Tools you can use to create and edit video
And much more!
If you're like me and entertaining the thought of doing more videos, or are just curious about what more you can learn about it, I think this episode will help you out.
Transform Your Website into a Business Powerhouse with Paula Hickey
30 Jan 2024
00:40:15
Imagine your website as an ultimate salesperson, one that never sleeps and tirelessly works to pull your audience in during those critical first seconds. It's not enough to just have a website; it needs to speak to your ideal customer and resonate with the core values of your brand.
In this episode, we're dissecting the important aspects of a website. I'm joined by Paula Hickey, a brilliant web developer who talks about how she used what she learned in her retail customer service experience to grow a thriving website design business.
We cover the essential pillars you need on your site, ensuring your site is effective and rises through the ranks of search engines.
Tune in and listen as Paula gives you great insights to transform your website from a digital brochure into an engaging journey-starter that leads potential customers straight to the 'book now' button.
Leveraging the Power of Marketing Quizzes with Tai Goodwin
23 Jan 2024
00:29:43
Do you like quizzes? I can't resist a good Buzzfeed or Facebook quiz. Turns out ...I'm not alone! Whether it's fun or serious, lots of people love learning about themselves through results that quizzes can reveal.
That's why I wanted to talk to someone who's had success using quizzes. My guest in this episode is Tai Goodwin, ex-teacher turned marketing quiz-master. In this episode, we'll follow Tai's journey from the classroom to the boardroom, revealing her talent for making the complex simple. Her quizzes have been a game-changer for her clients and a winning marketing tactic for her.
Whether you're a coach, healer, or consultant, Tai tells us how quizzes can be crafted into your secret weapon for creating compelling content and attracting qualified leads. Tai calls it 'bankable brilliance.'
You'll learn how to sculpt a quiz that aligns perfectly with your audience's desires, and how to use the data from your quizzes to sharpen your message and fine-tune your offers.
Tune in to unlock the potential that adding quizzes to your entrepreneurial toolkit can make.
Important Email Marketing Changes Coming February 2024 with Scott Hartley
16 Jan 2024
00:34:03
If you have an email list, this episode is one you don't want to miss!
Email marketing expert Scott Hartley joins me in this episode to reveal new authentication requirements coming from Google and Yahoo in February 2024.
Google and Yahoo will be enforcing four new compliance rules that you need to have covered in order for your emails to get delivered to your subscribers. Scott tells us about how businesses need to prepare for this big change and how to be compliant.
The changes are:
Authentication must be configured for all your domain-based email platforms
They are dropping the threshold for the number of emails spam flags they will allow
They are requiring one-click unsubscribe links on emails
All businesses using email software need to send out emails from a branded email address (for example, hello@janicehostager.com) instead of a free gmail or yahoo email address.
Scott will talk about the essentials of domain-based validation and how to set up your DKIM, SPF, and DMARC to prevent your emails from landing in the spam folder, or worse, getting flagged and blacklisted.
We're peeling back the layers on what these changes mean for you, and telling you where to turn for help to make sure you're compliant.
Scott also provides a compliance checklist, resources for a free authentication check, and an FAQ summary for you to download. Join us for this important episode to ensure your email marketing efforts stay strong and effective!
How much control do you really have over your brand’s online presence? In this episode, we’re joined by Jason Barnard, CEO and founder of Kalicube, to uncover the strategies behind shaping how Google perceives your brand. Jason is an expert in helping people and businesses take charge of their digital narrative, and he’s sharing tips that anyone can put to use.
From managing Google Knowledge Panels to refining your digital footprint, this conversation is packed with actionable advice to help you build a stronger, more consistent online identity. Jason’s practical, down-to-earth approach makes it easy to understand how you can align your brand’s online presence with your vision and goals.
Whether you’re a small business owner, a marketer, or someone with a multifaceted career, this episode has something for you. Tune in to learn how to stand out online, educate AI about your brand, and stay relevant in a world where digital impressions matter more than ever.
Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset.
After going through the trials and errors of list-building myself, I'm here to walk you through the do's and don'ts of list-building. Your list will connect you to potential customers you can build a relationship with as they learn to know, like, and trust you.
I'll share the type of content that's working right now that will build a list of raving fans! And I'll give you my favorite tools and tricks to put your list building efforts on auto-pilot so you can focus on what you do best–running your business.
Creating freebies for your audience is more than just being generous—it's a powerful business growth strategy that you can start implementing today. Tune in and learn how to transform your email list into a powerful cornerstone of your marketing strategy!
Ever thought about how a small bookstore owner could transition into a savvy online marketer amidst the rise of Amazon? This week, we're chatting with Nancy Nungari, who has made this transformation and is eager to share her (somewhat bumpy!) journey. From Kenya to Germany, Nancy has faced the trials that come with navigating the world of entrepreneurship, and she's here to share the many lessons she's learned along the way. We promise you, this is a tour you don't want to miss!
Nancy talks about her simple but powerful ABC method (Attract, Build, Convert) for content strategy and gives her insights on how to utilize the power of social media for building trust and visibility, a technique she mastered during her transition from physical to online business.
Last but not least, we are shining the spotlight on the unsung hero of any successful business - customer service. Let's face it, we've all had experiences where exceptional customer service turned us into loyal customers. We discuss how to exceed expectations, turning happy customers into loyal brand ambassadors, and the power of social proof and reviews.
Don't miss out on this episode filled with valuable insights and practical tips for both marketing enthusiasts and small business owners!
Mastering the Art of Storytelling in Marketing with Sarah Dickinson
19 Dec 2023
00:26:05
Are you prepared to captivate your audience with the art of storytelling? Join us as we get an insider's look into the world of newsletters and content development with our guest, Sarah Dickinson from The Nerdy Quill.
The magic of relationship marketing unfolds as Sarah shares her expertise in creating compelling narratives that not only engage your audience but transform subscribers into loyal customers. Discover the power of relatable stories, the importance of maintaining a story bank, and the crucial difference between newsletters and sales emails. With Sarah as our guide, we're promised an informed journey.
So, buckle up for a journey that traverses the terrains of business writing, leaving you with some fresh insights.
An Entrepreneur's Guide to Strategic Planning for 2024
11 Dec 2023
00:14:08
Need a foolproof blueprint to plan for success in 2024? You're in the right place!
In this week's episode, I'll be sharing:
potent insights on goal-setting
the power of a personal mission statement
the often overlooked importance of taking breaks for mental clarity
Constructing a product ladder for all your offers (with a FREEBIE here!)
Utilizing a calendar to schedule launches, promotions, and milestone events
Reveal the most powerful thing you can do after a launch or promotion
This episode is all about mastering the art of planning to create a successful, sustainable, and rewarding business journey. If you're looking to transform your business in the coming year, you'll want to tune in!