My Weekly Marketing – Détails, épisodes et analyse

In this episode, I talk about why marketing can feel busy while sales stay flat. I break down five quiet gaps that drain momentum without you realizing it, from unclear messaging to missing tracking. This is about spotting leaks, not working harder.

I walk through how to sharpen who your offer is for, align one clear message across platforms, and match your content to where buyers actually are in their decision process. I share practical examples you can apply right away, including how to simplify your pitch and track what’s truly driving revenue. If you want your marketing to compound instead of scatter, this episode will help you reset with clarity.

Modern Marketing Mastery

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• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of adding more tasks, this conversation is about choosing what matters and letting the rest go.

We walk through practical steps to help you plan realistically, prioritize with intention, and create momentum without burning out. I also share how small, consistent actions can compound over time when your energy is focused in the right places. If your marketing feels heavy or scattered, this episode will help you reset and move forward with more calm and clarity.

Episode 81: Marketing Strategy for the Overwhelmed Entrepreneur 

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• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off.

You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forced. We also explore how to avoid tone mismatches, communicate your values clearly, and create a voice guide that keeps your messaging aligned, even as your team grows. If your content feels a little all over the place or doesn’t quite sound like “you,” this episode will help you tighten things up.

Discover Your Brand Guidebook

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Imagine your website as an ultimate salesperson, one that never sleeps and tirelessly works to pull your audience in during those critical first seconds.  It's not enough to just have a website; it needs to speak to your ideal customer and  resonate with the core values of your brand.

In this episode, we're dissecting the important aspects of a website.  I'm joined by Paula Hickey, a brilliant web developer who talks about how she used what she learned in  her retail customer service experience to grow a thriving website design business. 

We cover the essential pillars you need on your site, ensuring your site is effective and rises through the ranks of search engines. 

Tune in and listen as Paula gives you great insights to transform  your website from a  digital brochure into an engaging journey-starter that leads potential customers straight to the 'book now' button.

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• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

Do you like quizzes? I can't resist a good Buzzfeed or Facebook quiz. Turns out ...I'm not alone! Whether it's fun or serious, lots of people love learning about themselves through results that quizzes can reveal.

That's why I wanted to talk to someone who's had success using quizzes. My guest in this episode is Tai Goodwin, ex-teacher turned marketing quiz-master. In this episode, we'll follow Tai's journey from the classroom to the boardroom, revealing her talent for making the complex simple. Her quizzes have been a game-changer for her clients and a winning marketing tactic for her. 

Whether you're a coach, healer, or consultant, Tai tells us how quizzes can be crafted into your secret weapon for creating compelling content and attracting qualified leads. Tai calls it 'bankable brilliance.'

You'll learn how to sculpt a quiz that aligns perfectly with your audience's desires, and how to use the data from your quizzes to sharpen your message and fine-tune your offers.

Tune in to unlock the potential that adding quizzes to your entrepreneurial toolkit can make. 

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• Apply to be featured on My Weekly Marketing!
• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

If you have an email list,  this episode is one you don't want to miss! 

Email marketing expert Scott Hartley joins me in this episode to reveal new  authentication requirements coming from Google and Yahoo in February 2024.

Google and Yahoo will be enforcing four new compliance rules that you need to have covered in order for your emails to get delivered to your subscribers. Scott tells us about how businesses need to prepare for this big change and how to  be compliant.  

The changes are:

1.  Authentication must be configured  for all your domain-based email platforms
2. They are dropping the threshold for the number of emails spam flags they will allow 
3. They are requiring one-click unsubscribe links on emails 
4. All businesses using email software need to send out emails from a branded email address (for example, hello@janicehostager.com) instead of a free gmail or yahoo email address. 

Scott will talk about the essentials of domain-based validation and how to set up your DKIM, SPF, and DMARC to prevent your emails from landing in the spam folder, or worse, getting flagged and blacklisted. 

We're peeling back the layers on what these changes mean for you, and telling you where to turn for help to make sure you're compliant.   

Scott also provides a compliance checklist, resources for a free authentication check, and an FAQ summary for you to download. Join us for this important episode to ensure your email marketing efforts stay strong and effective! 

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How does your email list look? 🤔

Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset. 

After going through the trials and errors of list-building myself, I'm here to walk you through the do's and don'ts of  list-building.  Your list will connect you to potential customers you can build a relationship with as they learn to know, like, and trust you. 

I'll  share the type of content that's working right now that will build a list of raving fans! And I'll give you my favorite tools and tricks to put your list building efforts on auto-pilot so you can focus on what you do best–running your business. 

Creating freebies for your audience is more than just being generous—it's a powerful business growth strategy that you can start implementing today. Tune in and learn how to transform your email list into a powerful cornerstone of your marketing strategy!

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• Apply to be featured on My Weekly Marketing!
• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

Ever thought about how a small bookstore owner could transition into a savvy online marketer amidst the rise of Amazon? This week, we're chatting with Nancy Nungari, who has made this transformation and is eager to share her (somewhat bumpy!) journey. From Kenya to Germany, Nancy has faced the trials that come with navigating the world of entrepreneurship, and she's here to share the many lessons she's learned along the way. We promise you, this is a tour you don't want to miss!

Nancy talks about her simple but powerful ABC method (Attract, Build, Convert) for content strategy and gives her insights on how to utilize the power of social media for building trust and visibility, a technique she mastered during her transition from physical to online business.

Last but not least, we are shining the spotlight on the unsung hero of any successful business - customer service. Let's face it, we've all had experiences where exceptional customer service turned us into loyal customers. We discuss how to exceed expectations, turning happy customers into loyal brand ambassadors, and the power of social proof and reviews. 

Don't miss out on this episode filled with valuable insights and practical tips for both marketing enthusiasts and small business owners!

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• Apply to be featured on My Weekly Marketing!
• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

Are you prepared to captivate your audience with the art of storytelling? Join us as we get an insider's look into the world of newsletters and content development with our guest, Sarah Dickinson from The Nerdy Quill. 

The magic of relationship marketing unfolds as Sarah shares her expertise in creating compelling narratives that not only engage your audience but transform subscribers into loyal customers. Discover the power of relatable stories, the importance of maintaining a story bank, and the crucial difference between newsletters and sales emails. With Sarah as our guide, we're promised an informed journey.

So, buckle up for a journey that traverses the terrains of business writing, leaving you with some fresh insights.

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• Apply to be featured on My Weekly Marketing!
• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

 Need a foolproof blueprint to plan for success in 2024? You're in the right place!

In this week's episode, I'll be sharing:

• potent insights on goal-setting
• the power of a personal mission statement
• the often overlooked importance of taking breaks for mental clarity
• Constructing a product ladder for all your offers (with a FREEBIE here!)
• Utilizing a calendar to schedule launches, promotions, and milestone events
• Reveal the most powerful thing you can do after a launch or promotion

This episode is all about mastering the art of planning to create a successful, sustainable, and rewarding business journey. If you're looking to transform your business in the coming year, you'll want to tune in!

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Support the show

• Show Notes  
• Apply to be featured on My Weekly Marketing!
• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.