My Way Or The AI Way – Détails, épisodes et analyse

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My Way Or The AI Way

Scott Davison

Business & Entrepreneuriat

Fréquence : 1 épisode/9j. Total Éps: 37

I’m a business and marketing consultant on a mission to master Artificial Intelligence. Over the next 12 months, whenever I have a task to perform, I will ask myself, "Could this be done with AI?" If the answer is yes, I’ll give it a try and share the results—the wins, failures and surprises. I’ll also be speaking with entrepreneurs, marketers, and business leaders who are using AI in innovative ways, so we can learn from their experiences. If you’re curious about AI but don’t know where to start, or if you're worried about getting left behind, this podcast is for you!

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Liens partagés entre épisodes et podcasts

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https://www.inbal.com.au/
4 partages
https://www.perplexity.ai
3 partages
https://chatgpt.com/g/g-67f5d7a6ee488191a900fe99aa76b28c-topgun-your-virtual-marketing-agency
3 partages

https://www.linkedin.com/in/davisonscott/
10 partages
https://www.linkedin.com/in/isarmeitis/
2 partages
https://www.linkedin.com/in/inbalrodnay/
2 partages

https://www.youtube.com/@Multiplai_AI/
2 partages
https://youtu.be/7-Dmt67kLrE
2 partages
https://www.youtube.com/watch?v=ddq8JIMhz7c
2 partages

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How To Safely Implement AI In Your Business

Épisode 23

mardi 12 août 2025 • Durée 37:12

In this episode, I sit down with Inbal Rodnay, AI implementation expert and author of AI Magic, to walk through a practical, six-step playbook for embedding AI across a business safely, sanely, and with momentum.

We dig into leadership alignment, smart tool choices, responsible use, and how to turn experiments into real workflows that actually save time.

What you’ll learn

- A simple six-step arc: align leadership, pick the right tools, build a usable policy, train your team, create momentum, and embed AI into workflows.
- Why it’s OK (and efficient) to sit a step behind the “explorers” and focus on business value over app-chasing.
- The “three rings” radar for tools: what to use now, what to watch, and what to ignore as noise.
- How to run training that sticks: role-specific examples, live demos, and sharing wins/misses in a team channel.
- Responsible-use basics to include in your AI policy: confidentiality, disclosure, verification, and when to use temporary/no-storage modes.

About my guest

Inbal Rodnay helps professional-service firms and SMBs adopt AI with confidence. Her new book AI Magic distills the process into six clear steps you can start applying today.

Links and References

Inbal’s website: https://www.inbal.com.au/
Inbal’s book: AI Magic - 6 Steps to AI Mastery In Your Firm

Chapters

00:00 Introduction to Inbal Rodnay and her journey to AI

06:33 The Six Steps to AI Mastery

06:55 Step 1 - Leadership alignment

09:56 Step 2 - Tool Selection

13:01 Step 3 - Developing AI Policies

19:50 Step 4 - Training

25:55 Step 5 - Building Momentum

28:06 Step 6 - Innovation Frameworks

31:01 Further discussion on tools

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3 Easy Steps To Supercharge ChatGPT For Business

lundi 4 août 2025 • Durée 16:06

If you're using ChatGPT for your business but still getting generic, AI-sounding output, this episode is for you.

I’ll show you three simple documents you can create (in under 10 minutes) that will dramatically improve the quality, consistency, and relevance of ChatGPT’s responses.

Think of it like onboarding a new staff member. Give ChatGPT your:

Tone of Voice – so it sounds like you
Ideal Customer Profile – so it writes for your audience
Business Plan or Goals – so it understands your strategy

I’ll walk you through exactly how to create each one, using prompts you can copy and paste. And to make it real, I demo all three using a fictional brand from a past episode.

Whether you’re running a solo business or managing a team, this is a foundational step for getting real ROI from ChatGPT.

The 3 Promts I used are:

"Please help create a tone of voice guide for [insert brand name] What do you need to know to help with this task?"
Can you help me write an Ideal Customer Profile for [Insert brand]? Ask me any questions you need to help build it
"I'd like to create a one-page business plan for [insert company]. Ask me anything you need to help write it."

Chapters

00:00 Transforming ChatGPT for Business Success

02:12 1. Crafting Your Tone of Voice Document with ChatGPT

07:34 2. Defining Your Ideal Customer Profile with ChatGPT

Would You Trust AI to Diffuse a Bomb?

Épisode 13

lundi 26 mai 2025 • Durée 12:18

This episode is about a moment that felt straight out of a movie: me, on top of a wheelie bin, wire cutters in hand, and ChatGPT talking me through how to fix my garage door.

What started as a flashing light turned into a full-blown troubleshooting session, using photos, voice, and a bit of old-fashioned logic. I walked away thinking: this is one of the best uses of AI I’ve seen so far.

In this episode, I share:

How ChatGPT spotted a loose wire just from a photo
The surreal step-by-step repair it talked me through
Why AI is now my go-to for fixing everyday problems
Where it still falls short and when to rely on human judgement

If you’ve been wondering how useful AI really is in the real world, this story might give you an answer.

Let me know what you think and if you’ve had a troubleshooting win (or fail) with AI, I’d love to hear about it.

Connect with me on LinkedIn

⁠https://www.linkedin.com/in/davisonscott/⁠

View the YouTube episode here:

https://youtu.be/m-rnlVvW4Kw

Chapters

00:00 Would you cut the wire?

00:50 My Macgyver Moment

07:56 Why AI is amazing for troubleshooting problems

09:46 The Limitations and Risks of AI

11:18 Summary and outro

12:12 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3

Isar Meitis: The Future of AI and How You Can Prepare Now

Épisode 12

lundi 19 mai 2025 • Durée 31:23

In this episode, we go deep with someone who truly knows his stuff.

Isar Meitis is a CEO, tech founder, and educator with decades of experience helping businesses grow. He’s also an incredibly thoughtful voice in the world of AI. I was privileged to sit down with him for a wide-ranging conversation that took a few unexpected turns.

We talked about the big picture: where AI is headed, what it means for humanity, and why some of the existential threats are worth taking seriously. But we also brought it back to the practical: what businesses should be doing right now to adapt, stay relevant, and make the most of this transformative technology.

Isar shares why leadership buy-in is the single biggest predictor of success with AI, and how training and education are essential if you want your team to use these tools effectively.

Whether you're optimistic, cautious, or just plain curious about AI, this episode will give you both a reality check and a roadmap.

In this episode:

The two biggest priorities for businesses adopting AI

Why companies must shift from efficiency thinking to value thinking

Isar’s take on the most important skills for the future

The surprising dangers of blind optimism

Resources

https://multiplai.ai/

Isar’s LinkedIn: https://www.linkedin.com/in/isarmeitis/
Leveraging AI Podcast: https://www.youtube.com/@Multiplai_AI/

Chapters

AI Image Generation: 5 Wins, 4 Fails

Épisode 11

lundi 12 mai 2025 • Durée 27:08

AI image generation has come a long way. In this solo episode, I put ChatGPT to the test. I’ll show you 5 things it does brilliantly (like logos, thumbnails, and social assets), and 4 things it still struggles with (like text, realism, and consistency).

You’ll hear real prompts, see real examples, and walk away with a clearer idea of when to use AI and when not to.

See the prompts + images here: https://docs.google.com/document/d/1Yucpc2_RO7CKTKoxH0LNdZZ1Gg9_Ym9ZIkcy1P3fpFk/edit?usp=sharing

Watch the video version on YouTube here: https://youtu.be/7-Dmt67kLrE
If you enjoy the show, please follow and leave a review, it really helps!

Thanks,

Scott

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SEO in the Age of AI, with Matt Hodgson

Épisode 10

jeudi 1 mai 2025 • Durée 24:58

Lately, I’ve found myself using Google less and relying more on tools like ChatGPT. And even when I do search, I rarely click through to websites. That got me thinking, how is AI changing SEO?

In this interview, I chat with SEO veteran Matt Hodgson, founder of Bring Digital. With over 20 years in the game, Matt recently published an article titled “SEO is Dead? Not Even Close” and in this episode, we dig into what he meant by that.

We covered:

Why search traffic is declining, but why that’s not necessarily a bad thing
How Google’s new AI overviews are impacting website visits
What types of businesses are most affected by these changes
Where AI tools like ChatGPT are sourcing their business info and how to get listed
The critical role of Google Business Profile and online reviews
Why your About page still matters (maybe even more)
What tools can show your ranking in AI-driven search (and how to use them)

Matt also shared some great advice for small businesses:

“Focus on hygiene. Control what you can: your reviews, your profiles, your messaging. And if you’re short on time, just start with the platforms that matter most to your customers.”

It was a fun, practical, and eye-opening chat, plus, Matt showed up injured and half-drugged after a cycling accident… so I extra appreciate the effort!

If you’ve ever wondered how SEO fits into a world increasingly shaped by AI, this episode is a must-listen.

Links & Resources:

Matt’s article: SEO is Dead? Not Even Close – B&T
Bring Digital

My Simple System for Keeping ChatGPT Organised

Épisode 9

lundi 28 avril 2025 • Durée 06:43

If you’re using ChatGPT for multiple projects, clients, or creative ideas, things can get messy fast. In this short solo episode, I share the simple system I use to stay organised — using a built-in feature called Projects.

You’ll learn:

What ChatGPT Projects are
How I use them for podcasting, consulting, and content creation
Why they’re even more powerful with the new memory update
How to set up Projects with custom files and instructions

Whether you're just getting started or already deep into ChatGPT, this episode will help you get more structured, more efficient, and more results

#chatgpt #chatgptprojects

Chapters

00:00 How AI tools learn more about you the more you use them

01:58 Why Chat GPT have upgraded their memory feature

04:01 How to use the Projects feature in ChatGPT

08:08 How you will know when it's time to upgrade your Chat GPT account

09:00 My way or the AI way Remix - courtsey of Mubert - 5 sec.mp3

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How Australian SMEs Are Using AI (And What’s Holding Them Back)

Épisode 8

lundi 21 avril 2025 • Durée 27:37

In this interview, I chat with Steve Nuttall from Fifth Quadrant, who’s been tracking AI adoption among Australian small businesses for the past year.

We unpack what the data is showing, including:

How many businesses are actually using AI (you might be surprised),
What’s holding others back,
And the practical ways AI is already making a difference for those who’ve embraced it.

Steve also shares how his own team is using AI every day, plus a bunch of local startups doing great things in this space. See below for a full list of companies and resources mentioned.

If you’re running a small business and feeling unsure where to start with AI, this one’s for you. This is a value-packed 20-minute interview. We cover a lot, so strap in and enjoy.

Tools referenced

ChatGPT – AI assistant for content, research & automation⁠ https://chat.openai.com⁠
Perplexity – AI-powered research and answer engine⁠ https://www.perplexity.a⁠
Microsoft Copilot – AI features in Office & Microsoft 365⁠ https://copilot.microsoft.com⁠

Companies & Startups mentioned

Fifth Quadrant – Steve’s research firm⁠ https://www.fifthquadrant.com.au⁠

Calld.ai – Sydney-based AI voice agents for research & cold calls https://calld.ai
Toothfairy.ai – Melbourne startup automating workflow and data tasks⁠ https://www.toothfairy.ai⁠
Splose – AI-enhanced practice management for allied health professionals

How I Built a Virtual Marketing Agency Using ChatGPT (and why!)

Épisode 7

lundi 14 avril 2025 • Durée 26:39

In this episode, I walk you through how I built my very own virtual marketing agency using a custom GPT inside ChatGPT.

It started as an experiment, but it’s quickly become one of the most useful tools I’ve created, especially for solo workers and small business owners like me who want strategic marketing input without the cost of a full agency.

I’ll explain:

What a custom GPT is and how to build one
How I came up with the idea for “Top Gun: Your Virtual Marketing Agency”
The five expert personas I created (inspired by legends like Daniel Kahneman and Seth Godin)
How I structured it to work like a real agency, including a four-step client process
Why this might actually outperform a traditional agency in some cases

You’ll also get a behind-the-scenes look at how I designed the prompts, uploaded supporting docs, and tested it on real briefs, including one for gluten-free donuts :-)

If you want to try it out for yourself, the link is below - let me know what you think.

As always, if you find this helpful, please follow the show, share it with a friend, or leave a review, it really helps.

Thanks for listening,

Scott

LINK:

Try the Top Gun Virtual Marketing Agency here:

https://chatgpt.com/g/g-67f5d7a6ee488191a900fe99aa76b28c-topgun-your-virtual-marketing-agency

Chapters

00:00 Intro

01:02 New Chapter

04:25 Creating Custom GPTs: A Step-by-Step Guide

Practical AI for Small Business, with Phil Pallen

Épisode 6

dimanche 6 avril 2025 • Durée 29:05

I have a chat with brand and AI strategist Phil Pallen, author of AI for Small Business, to explore how small businesses can cut through the noise and use AI in meaningful, productive ways.

We talk about:

How to shift your mindset from “AI tools” to solving business problems
Why “Don’t Take Action Yet” might be the best AI prompt you’ll ever use
Practical examples of time tracking, automation, and AI-assisted creativity
Tips for prompting, branding, and using tools like ChatGPT and Adobe AI more effectively
Why experimenting (and even failing) is key to learning AI
The danger of using AI lazily—and how to do better

Whether you are AI-curious or already experimenting, this episode is packed with actionable advice, real-world stories, and plenty of practical wisdom.

Learn more about Phil at philpallen.co, or check out his AI tools directory at philpallen.co/tools. His book AI for Small Business is available now on Amazon and all major platforms.

Chapters

00:00 Introduction Phil Pallen, AI and Brand Strategist

02:44 Phil's Journey into AI and Branding

03:54 About Phil's Book, AI For Small Business

05:45 Where to get started with AI

08:16 Identifying tasks you enjoy and those that could be automated

10:22 Phil's top AI prompting tips

13:50 Experimenting with AI: Learning and Adapting

14:34 How to start experimenting with AI

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