Explorez tous les épisodes du podcast My Business Playbook
| Titre | Date | Durée | |
|---|---|---|---|
| 435: Scaling Your Business the Simple Way with Ben Handler | 26 Aug 2024 | 00:39:54 | |
In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents. We sat down in my living room for an honest conversation about business, life, and everything in between. Ben shares his insights on how to scale your business without complicating things, and how to make more money from your existing clients without constantly chasing new leads. You'll Learn:
If you’re ready to take your business to the next level without adding more stress, this episode is a must-listen. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information. | |||
| 434: Why Low-Ticket Offers Are Harder Than You Think | 19 Aug 2024 | 00:08:01 | |
In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why. You'll Learn:
If you've been struggling with low-ticket sales or wondering if high-ticket is the way to go, this episode is for you. Let’s dive in and uncover the truth! Get in touch: IG: https://www.instagram.com/laurahiggins Website:laurahiggins.com Do you want to hit $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Want to work with me? Apply here Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information. | |||
| 425: The real reason you aren't where you want to be | 17 Jun 2024 | 00:11:50 | |
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this episode, we explore the concept that what got you to your current level of success won't get you to the next. Inspired by Marshall Goldsmith's book, "What Got You Here Won’t Get You There," we dive into the mindset and strategic shifts needed to elevate your business from feeling stuck and overwhelmed to thriving and successful. I share practical insights and real-life examples, including the journey of one of our Next Level Club members, to illustrate how you can break through the "pain line" and achieve your biggest goals. You'll learn
Go to laurahiggins.com/30 for the full training Hosted on Acast. See acast.com/privacy for more information. | |||
| 239: How to stop drowning in your emails and take control of your inbox | 26 Sep 2022 | 00:49:58 | |
Today we are joined by, Yaro Starak, the co-founder of InboxDone.com, an email management company that focuses on sorting our your email management for you. In this conversation you'll learn: Hosted on Acast. See acast.com/privacy for more information. | |||
| 238: How to hit 6 figures in your creative business (without working harder) | 19 Sep 2022 | 00:12:42 | |
In this Quick Win episode, I walk through my top scaling secrets to help you reach your next level financially without having to hustle. You'll learn the key mindset shifts you need to make in order to reach your financial goals in business and some simple strategies to fast track your results. Register for my free workshop "The 6 Figure Marketing Plan Hosted on Acast. See acast.com/privacy for more information. | |||
| 237: How we doubled our email list in 6 months | 12 Sep 2022 | 00:17:21 | |
In this Quick Win episode, I share how we doubled our email list in 6 months using ONE lead magnet. If your email list isn't growing, you need to try these simple strategies I'm sharing! You'll learn: 🌟 What made our lead magnet SO successful 🌟 The 3 big mistakes I see when people create lead magnets 🌟 Our process BEFORE creating the lead magnet 🌟 The simple steps to test, refine and upgrade your ad campaign Learn my email marketing framework in My Marketing Playbook Hosted on Acast. See acast.com/privacy for more information. | |||
| 236: Courses and community with BuildHer Collective | 05 Sep 2022 | 00:44:50 | |
Today we are joined by Rebeka Morgan of BuildHer Collective. Rebeka is a registered builder, developer and designer who started BuildHer Collective to help empower women to design, renovate, build so they realise the home of their dreams! You'll learn: 🌟 How Rebeka has built a community of loyal followers and clients 🌟 The slow evolution of her courses and offers 🌟 Why you need to beta test your course before you launch Hosted on Acast. See acast.com/privacy for more information. | |||
| 235: How to communicate your message and cut through the noise with Laura Higgins | 29 Aug 2022 | 00:14:10 | |
In today's Quick Win episode, I walk you through the secrets to a compelling message and how to get yours to be clearer and more impactful today. You'll learn: 🌟 The ONE thing your marketing should have in common with Donald Trump 🌟 How to use the "River Filter" to make your message more clear 🌟 2 simple activities to get this implemented today Hosted on Acast. See acast.com/privacy for more information. | |||
| 234: Finding "The Off Switch" in Your Business with Sarah Greener | 22 Aug 2022 | 00:49:45 | |
Today we are joined by Sarah Greener. Sarah is a coach who works with busy female business owners to gain clarity and simplicity to build a business that suits their life. Sarah shares her journey hustling and overworking to finally experiencing freedom, flexibility and true success in her business. In this conversation you'll learn: 🌟 How Sarah broke away from working 80+ hours a week to now working 30 hours in her business 🌟 The powerful and essential mindset shifts we need to make as women in order to experience freedom 🌟 Why you need to SEE your goals in order to achieve them 🌟 Sarah's #1 strategy to take more control over your business and your calendar Get Sarah's Ebook "The Off Switch" www.theoffswitchbook.co.nz Join Sarah's Free Facebook Group www.facebook.com/groups/businessfreedomforfemalebusinessowners Follow Sarah on Instagram www.instagram.com/sarahgreenercoach Hosted on Acast. See acast.com/privacy for more information. | |||
| 233: From garage to department stores - how Celia Loves did it | 15 Aug 2022 | 00:41:42 | |
Today we are joined by Stefi Kerby, founder of iconic candle brand, Celia Loves. Former corporate dweller turned candle maker, mum of 3 and professional day dreamer. Celia Loves was a side hustle turned full time hustle. Known for iconic packaging, scents that pack a punch and candles to burn, not collect dust. In the conversation, we cover: 🌟 Why balance is a myth and being present is better 🌟 The power of branding in growing your business 🌟 How to stop freaking out when things go wrong 🌟 Stefi's scaling secrets Follow Celia Loves on Instagram www.instagram.com/celia.loves Check out Celia Loves website www.celialoves.com.au Hosted on Acast. See acast.com/privacy for more information. | |||
| 232: BTS of our $74k course launch with Laura Higgins | 08 Aug 2022 | 00:21:26 | |
In this Quick Win episode, I take you behind the scenes of our $74,000 course launch. I'm sharing what we did and how we increased our prices with confidence. You'll learn: 🌟 Why we decided to increase our prices 🌟 How to know if YOU are ready to increase your prices 🌟 The #1 avenue for sales in your business 🌟 Exactly what we did to secure $74k in sales while I was on vacation! You don't want to miss this! Download The Price Increase Formula worksheets tools.lalasocialclub.co/price-increase-formula-worksheets Join My Marketing Playbook mymarketingplaybook.com/course Hosted on Acast. See acast.com/privacy for more information. | |||
| 231: Building Your TikTok Strategy with Talia Datt | 01 Aug 2022 | 00:40:56 | |
Today we are joined by Talia Datt from The Content CliQ to talk all things TikTok. If you want to start marketing on TikTok, but aren't sure where to start, this is for you. Talia Datt, founder of The Social CliQ and The Content CliQ, is a marketing and TikTok expert. In this conversation, we cover: 🌟 The #1 thing everyone needs to do when they start marketing on TikTok 🌟 BIG mistakes to avoid on TikTok 🌟 The major differences between Instagram and TikTok and how to adjust your strategy 🌟 Talia's TikTok predictions for the rest of 2022 Check out The Social CliQ: www.thesocialcliq.com Check out The Content CliQ: www.thecontentcliq.com Check out 3 Day Websites: www.3daywebsites.co Apply to join The Next Level Club: www.lalasocialclub.co/nextlevel Hosted on Acast. See acast.com/privacy for more information. | |||
| 230: Foolproof ways to boost your sales instantly with Adrian Smith | 25 Jul 2022 | 00:50:32 | |
Today we are joined by sales expert, Adrian Smith to talk all things sales process. After years working as a sales coach and consultant, Adrian has developed a no nonsense and no BS approach to selling so that you can close more deals and grow your business. In this in depth conversation, you'll learn: 🌟 Why sales is THE most important skill you need to invest in 🌟 Adrian's 5 step sales journey to help you secure dream clients consistently 🌟 Powerful and practical shifts you can make to boost your sales TODAY 🌟 How to overcome mindset challenges and stop worrying about being pushy Hosted on Acast. See acast.com/privacy for more information. | |||
| 424: 3 Funnels every service provider needs | 11 Jun 2024 | 00:49:21 | |
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Looking to build seemless funnels - try clickfunnels here In this episode, Alisha Conlin-Hurd spills the beans on the three must-have funnels every service provider needs to turn strangers into raving fans. With her down-to-earth wisdom and real-world examples, you'll walk away armed with practical strategies to attract, engage, and convert your dream clients. You'll learn:
Website: https://persuasionexperience.com/ instagram: https://www.instagram.com/alisha_conlin_hurd/ Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information. | |||
| 229: The Secret Society of Success with Tim Schurrer | 18 Jul 2022 | 00:55:17 | |
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Author of The Secret Society of Success, Tim is on a mission to help people redefine success. In this conversation we cover: 🌟 Why we need to stop chasing the spotlight and what to do instead 🌟 How to navigate the tension of the spotlight mindset and "the assist" mindset 🌟 The #1 thing LeBron James does that you need to do too Check out Tim's website: www.buildawinningteam.com Follow Tim on Instagram: www.instagram.com/timschurrer Hosted on Acast. See acast.com/privacy for more information. | |||
| 228: 4 must do's for a beautiful and profitable website with Laura Higgins | 11 Jul 2022 | 00:17:31 | |
This episode is proudly brought to you by our sister studio, 3 Day Websites. In this Quick Win episode, Laura walks you through the 4 must do's to create a beautiful and profitable website and why you need to do both. If you follow these steps, you can unlock the simple strategies to turn your website into a sales machine. You'll learn: 🌟 The simple steps to increase conversions on your existing site 🌟 The key reasons your website isn't converting right now (and how to fix it) 🌟 Updates on how design impacts your SEO Hosted on Acast. See acast.com/privacy for more information. | |||
| 227: Building a winning culture in your business with Shane Hatton | 04 Jul 2022 | 00:49:47 | |
Shane Hatton is a coach, leadership and communication expert. An author and creative at heart, he uses his psychology and business background to help organisations develop remarkable people leaders. Shane has just released his new book "Let's Talk Culture", the how-to guide for leaders who want to build an amazing culture. In this conversation we cover: 🌟 Why culture matters (even if you don't have a team yet) 🌟 The importance in communication in building your culture 🌟 Simple steps to take if your culture feels out of alignment Hosted on Acast. See acast.com/privacy for more information. | |||
| 226: Turning your passion into a business with Mayclay Lighting | 27 Jun 2022 | 00:33:52 | |
What started as "clay therapy" turned into a thriving business. Hannah Chisek, the founder of Mayclay Lighting, found that making with clay has been her journey from grief to joy and it is now her passion and purpose to share that joy with others through artful hand-crafted lighting. In this conversation we cover: 🌟 Hannah's personal journey from processing grief to launching a business 🌟 The power of Instagram in building a business from the ground up 🌟 Authentic strategies for collaboration Hosted on Acast. See acast.com/privacy for more information. | |||
| 225: How to buy back time in your week with Laura Higgins | 20 Jun 2022 | 00:16:27 | |
In today’s Quick Win episode, Laura shares her tips on how to buy back time by making simple changes in your day to day. Hosted on Acast. See acast.com/privacy for more information. | |||
| 224: How to create a magnetic personal brand with Chris Ducker | 13 Jun 2022 | 00:36:21 | |
Today we are joined by the legendary Chris Ducker. Chris is a serial entrepreneur and author of the bestselling books, “Virtual Freedom”, and more recently, “Rise of the theYoupreneur”. Chris is the king of the personal brand and knows how to build crazy successful businessses. In this conversation we cover: 🌟 Why you need to attract AND repel in your marketing 🌟 How to show up as the real you online 🌟 Scaling your expertise and staying in your genius zone 🌟 The implications of burnout and why you need to start delegating TODAY Hosted on Acast. See acast.com/privacy for more information. | |||
| 223: The journey from art teacher to entrepreneur with Brooke Art Studio | 06 Jun 2022 | 00:45:26 | |
In this episode, we are joined by Brooke Michalski of Brooke Art Studio. Brooke is a true creative and is motivated to tell the meaningful stories of those around her through photography, branding and design. In our conversation you'll discover: 🌟 How to stay in your lane in your creative business 🌟 Brooke's journey from art teacher to entrepreneur 🌟 The power of creativity in building your brand and connecting with your audience 🌟 Brooke's approach to charging for the value she brings 🌟 The importance of boundaries and switching off Hosted on Acast. See acast.com/privacy for more information. | |||
| 222: The psychology behind your copywriting with Anita Siek | 30 May 2022 | 00:40:34 | |
Today we are joined by Anita Siek, founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands stand out and sell through psychology and words. In this conversation, you'll learn: 🌟 Where psychology and copy meet 🌟 Why communication is the most powerful skill you can learn 🌟 How to cure writer's block 🌟 The biggest copywriting myth you need to avoid Hosted on Acast. See acast.com/privacy for more information. | |||
| 221: Doubling down on one niche (and why it matters) with Laura Higgins | 23 May 2022 | 00:18:11 | |
In today's Quick Win episode, Laura is unpacking the importance of finding your niche as well as some helpful tips to do it! You'll learn: 🌟 The importance of choosing your niche early on 🌟 Why your niche evolves over time 🌟 How to speak directly to your niche in your marketing 🌟 3 practical tips to identify your niche Hosted on Acast. See acast.com/privacy for more information. | |||
| 220: Natalie Walton's journey from 9 to 5 to stylist, author & course creator | 16 May 2022 | 00:50:33 | |
Today we are joined by Natalie Walton. Natalie is a world-renowned interior designer, stylist and author who helps people connect to ideas on how to live their best lives, starting in their most personal space — the home. You'll learn: 👉 The power of switching off as a creative (and how to practically do it) 👉 How to play to your strengths in your creative business 👉 Natalie's strategies for handling rejection and publishing a book Hosted on Acast. See acast.com/privacy for more information. | |||
| 423: Anaita Sarkar (Hero Packaging) | 03 Jun 2024 | 00:59:45 | |
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information. | |||
| 219: The numbers you need to know in your business with Matt Clements | 09 May 2022 | 00:32:48 | |
In this episode, we are joined by Matt Clements of Newcastle Empowered Wealth. As a Financial Adviser and Chartered Accountant, Matt makes the topics of finances easy to understand. He works mostly with young professionals and small business owners which makes him the perfect fit for our community here at My Business Playbook! You'll learn: 👉 The simple mindset shift you need to make in order to be successful financially 👉 How knowing your numbers helps you to increase your prices 👉 The TWO key financial metrics every business owner should know 👉 How to avoid the common money mistakes most business owners make when they start out Hosted on Acast. See acast.com/privacy for more information. | |||
| 218: How she did it - The startup journey of Snuggle Hunny Kids with Monique Hession | 02 May 2022 | 00:37:52 | |
Today we are joined by Monique Hession, founder of Snuggle Hunny Kids, a leading Australian baby wares ecommerce brand. In just five years, Monique and her team have grown the business from her garage to now being one of Australia leading online baby brands. In this conversation we chat about: 🌟 Overcoming limiting beliefs 🌟 The simple strategy for developing products your customers love 🌟 Harnessing your creativity 🌟 Crowdsourcing your Instagram content 🌟 The power of doubling down on ONE product before expanding and more... Hosted on Acast. See acast.com/privacy for more information. | |||
| 217: Why growth isn't optional if you want a successful biz with Laura Higgins | 25 Apr 2022 | 00:23:11 | |
In today's Quick Win episode, Laura is talking all things growth. You'll learn: 🌟 Why growth is your responsibility in business 🌟 How to adopt a growth mindset (instead of a fixed mindset) 🌟 Why you need to prepare your business for growth 🌟 The importance of personal development in running a business Hosted on Acast. See acast.com/privacy for more information. | |||
| 216: Increase productivity and banish burnout with Marcey Rader | 18 Apr 2022 | 00:53:48 | |
In today's episode, we are joined by health and productivity expert, Marcey Rader. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools, healthy, sustainable habits, and coaching accountability. Access a FREE chapter of Marcey's book here Download Marcey's reflections exercises here Check out Marcey's book "Work Well. Play More! Productive, Clutter-Free, Healthy Living - One Step at a Time" Check out Rader Co and learn more about Marcey's services Need a project management tool for your business? Check out ClickUp here Hosted on Acast. See acast.com/privacy for more information. | |||
| 215: Finding your confidence in a creative industry with Kate Lawrence | 11 Apr 2022 | 00:41:53 | |
Today we are joined by Kate Lawrence of Kate Lawrence Interiors. Kate is an Interior Designer, Developer & studies Building and Construction in her spare time, with the hopes of one day becoming a licensed builder. In this conversation we discuss: 🌟 Attracting the right clients (and saying no to the wrong ones) 🌟 Finding confidence in your creativity 🌟 The pitfalls of imposter syndrome 🌟 Why you need to not be afraid to go all in on your passion Kate's Instagram Kate's website Hosted on Acast. See acast.com/privacy for more information. | |||
| 214: The secrets to creating a highly successful online course with Stevie Dillon | 04 Apr 2022 | 00:53:31 | |
Today we are joined by digital course expert. Stevie Dillon. Stevie is the founder of Launchpad, a Group Coaching Program that teaches Current and Aspiring Digital Course Creators how to create, launch and scale a flagship digital course. Her mission is to help others pull more time, freedom and happiness from their lives and businesses with a digital course. You'll learn: 🌟The important mindset shifts you need to make in order to be a successful course creator 🌟How to determine if adding a course to your business is the right fit 🌟 The #1 marketing strategy for boosting sales and signups to your digital course (hint: it's not what you think!) 🌟 The secrets to creating a highly successful online course with Stevie Dillon Stevie Says Social Website Stevie's Instagram Listen to Stevie's podcast Hosted on Acast. See acast.com/privacy for more information. | |||
| 213: How to lead authentically and courageously in your small business with Rohan Dredge | 28 Mar 2022 | 00:47:48 | |
Today we are joined by Rohan Dredge of Pragmatic Thinking. For over two decades Rohan has developed leaders, cultures and tribes that work at deep levels of connection and strong levels of execution. He specialises in sustainable and high performing cultures that help technical experts become people leaders. You'll learn: 👉The key characteristics of a good leader and a bad leader 👉 How to lead authentically in your business while still calling the shots 👉 Strategies to set culture within a remote working team 👉The power of self-awareness in leadership Website: https://www.rohandredge.com Instagram: https://instagram.com/rohandredge Books and resources mentioned: Servant Leadership by Robert K Greenleaf Developing the Leader Within You by John Maxwell Good to Great by Jim Collins Cal Newport Adam Grant Brené Brown James Clear Hosted on Acast. See acast.com/privacy for more information. | |||
| 212: Why tone of voice is your secret weapon with Alyce Greer of Bossy Copywriting | 21 Mar 2022 | 00:45:50 | |
Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: 🌟 What tone of voice actually is (and why you need it) 🌟 Simple tricks to DIY your tone of voice 🌟 How to implement your tone of voice across your website, socials, emails and internal comms 🌟 Why polarising people may not be the worst thing for your brand Alyce’s Instagram Bossy Creative Website Watch the Bossy Copy College Summer School masterclass Use promo code PLAYBOOK to get $200 of enrolment in Bossy Copy College Hosted on Acast. See acast.com/privacy for more information. | |||
| 211: How 3 female entrepreneurs used a marketing plan to grow their startup biz | 14 Mar 2022 | 00:48:15 | |
Today's episode is a little different. We are joined by three creative business owners across different industries to share their how they have each used a sustainable marketing plan to grow their business and attract their dream clients. Each guest is a past student of My Marketing Playbook and has seen incredible results by implementing our framework. You'll hear from: 🌟 Meghan Donnelly of Design by Meg 🌟 Georgia Hartmann of Hormone Health Studio 🌟 Tessa Lloyd, a women's mentor and mental health specialist Sign up for our FREE Marketing Masterclass Hosted on Acast. See acast.com/privacy for more information. | |||
| 210: 6 things I wish I knew when I started my email list with Laura Higgins | 07 Mar 2022 | 00:24:53 | |
In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list. You'll learn: 🌟 How to choose the right platform for you 🌟 Why you need to build relationship from day one 🌟 The power of an attention grabbing lead magnet and more! Links mentioned: Klaviyo Squarespace Active Campaign Course waitlist Hosted on Acast. See acast.com/privacy for more information. | |||
| 422: The Secret to Creating Offers That Clients Can’t Resist | 27 May 2024 | 00:14:36 | |
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook. Use our code MyBusinessPlaybook to get 15% off your new Riverside account today. In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. ' Many creatives struggle with packaging their services effectively, but I'm here to guide you through a 5-point framework that ensures your offer stands out and converts. From defining a clear promise to adding bonuses and creating urgency, you'll learn the key elements to turn your service into a solution clients can’t resist. You'll learn
Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information. | |||
| 209: The best approach to get clients using Facebook Ads with Alvaro Berrios | 28 Feb 2022 | 00:43:10 | |
In this conversation we are joined by Alvaro Berrios, a Facebook Ads Expert who helps entrepreneurs to sell their digital products and services. Alvaro and his team manage over $2 million in annual ad spend across all clients so he knows a thing or two about running successful ad campaigns. In this episode, you'll learn: 👉 The top trends to look for in 2022 👉 What you should be spending on ads if you're starting out 👉 How to know if you're ready to outsource your ads management 👉 The ads that are working for us at Lala Social Club right now 👉 The lessons learned by managing over $2million in ad spend per year Hosted on Acast. See acast.com/privacy for more information. | |||
| 208: The simple and powerful marketing strategy that most people overlook with Laura Higgins | 21 Feb 2022 | 00:21:55 | |
In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing today, you will promote your products and services confidently and make more sales. You'll learn: 👉 What happens when you DON’T communicate with confidence and consistency 👉 The 3 simple steps to making more sales on Instagram 👉 Why you need to make offers in your marketing (and how to do without feeling salesy) Learn my marketing framework in 6 weeks! Join the waitlist for MMP here Hosted on Acast. See acast.com/privacy for more information. | |||
| 207: Behind the scenes of a million dollar design business with Cass Deller | 14 Feb 2022 | 00:47:58 | |
In this episode we are joined by Cass Deller of Cass Deller Designs. Cass is a a Surface Pattern Designer who works with incredible brands from around the world designing their beautiful products and teaching other creatives how to do the same. Cass has built a million dollar design business and shares some of her successes (and missteps) along the way. In this conversation we cover: 🌟 Cass's secret to passive income and scale in her business 🌟 How the juggle of mum life and business led to creative, scalable ideas 🌟 How to use Instagram to attract more of your dream clients and projects 🌟 Why creatives need to take imperfect action Instagram: https://www.instagram.com/cassdellerdesign/ Website: https://www.cassdeller.com.au/ Surface pattern design course: https://www.cassdeller.com.au/surfacepatterndesigncourse Podcast: https://www.acreativelifepodcast.com Hosted on Acast. See acast.com/privacy for more information. | |||
| 206: 6 secrets to mastering the Instagram algorithm in 2022 | 07 Feb 2022 | 00:29:05 | |
In this Quick Win episode, I'm sharing the 6 secrets to hack the Instagram algorithm in 2022 and all the updates you should expect. Strap yourself in, because this one is FULL of tips and strategies that will help you stand out from the crowd on Instagram, reach more of your dream followers and grow your business at the same time. You'll learn: 🌟 The 6 essentials to master the algorithm in 2022 🌟 Key focus areas for your Instagram content 🌟 Why you need an overall marketing strategy 🌟 What to expect on the app this year Hosted on Acast. See acast.com/privacy for more information. | |||
| 205: Using your business to build long term wealth with Joe Stephan | 31 Jan 2022 | 00:50:31 | |
In today's conversation, we are joined by Joe Stephan, co-founder of private wealth management firm, Stephan Independent Advisory. Joe helps successful family business owners to build their long term wealth strategy. You'll learn: 👉 How the most successful people define and measure their success 👉 The key dimensions of your personal wealth 👉 The importance of using your business wealth to build your personal wealth Hosted on Acast. See acast.com/privacy for more information. | |||
| 204: Building and monetising an online business with Amy Parfett from Wedshed | 24 Jan 2022 | 00:43:28 | |
In this episode, we are joined by Amy Parfett, co-founder of Wedshed, an online wedding platform that has fast become Australia's go-to place to get wed in a way that says 'this is us'. She's also a co-founder of Gravy, an innovative new digital wedding registry. In this conversation, you'll learn: 🌟 How Amy has built and monetised an online business in an industry she had no experience in 🌟 Exactly what Amy would do if she were to start her Instagram from scratch today 🌟 Tips for running a business with friends 🌟 The importance of trial and error in building a business Visit Wedshed.com.au Follow Amy on Instagram Follow Wedshed on Instagram Follow Wedshed on Facebook Gravy Registry Hosted on Acast. See acast.com/privacy for more information. | |||
| 203: Maintaining your mental health in a pandemic with Tessa Lloyd | 17 Jan 2022 | 00:41:31 | |
In this open, raw and honest conversation with Mental Health Occupational Therapist, Tessa Lloyd, we go deep into the impact of Covid-19 and lockdowns on mental health. Don't worry - Tessa shares a bunch of practical strategies to come back to yourself even when the world feels out of control. We discuss: 🌟 The impact of a global pandemic on our mental health (and why it has been so hard to bounce back) 🌟 The power of community and why we need it more now than ever 🌟 The simple, no-fuss strategies you can do at your desk to reduce overwhelm and anxiety Listen to Tessa's podcast Check out Tessa's group mentoring program "Honey" Hosted on Acast. See acast.com/privacy for more information. | |||
| 202: How to optimise your health and wellbeing in 2022 with Millie Padula | 10 Jan 2022 | 00:39:20 | |
Today we are joined by dietitian and nutritionist, Mille Padula of Dietitian Edition. Millie is on a mission to empower women all around the world to filter through the nutrition nonsense to to become the happiest, healthiest version of themselves. You'll learn: 👉 Millie's top tips to manage a busy schedule and prioritise your overall health 👉 The common misconceptions about what "healthy" looks like 👉 How to optimise your mental, physical and social health without burning out Check out Millie's website Follow Millie on Instagram Hosted on Acast. See acast.com/privacy for more information. | |||
| 201: 3 Must-Have Strategies for the New Year | 03 Jan 2022 | 00:24:28 | |
Welcome to 2022! Whether you feel like 2021 was a kick in the teeth, or you totally crushed it (or a little of both), it's time to think ahead and start setting intentions for the new year. In this Quick Win episode, I'm sharing the 3 focus areas for you to think about as you set new goals for 2022. These are the exact areas I am focussing on in my business and I am encouraging you to do the same! Hosted on Acast. See acast.com/privacy for more information. | |||
| 150: My 3 big lessons from 2021 with Laura Higgins | 13 Dec 2021 | 00:24:07 | |
Today is our final episode for Season 1 and for 2021. In this quick ep, I'll be sharing the 3 big lessons I've learned in 2021. Thank you for being part of our podcast community this year! We will see you back here in the new year for Season 2. We have some incredible guests lined up for you! Merry Christmas, Laura and the MBP team x LIVE with Jack Delosa – How to stay resilient and focus on what matters in COVID-19 The simple mindset shifts you need to grow your business with Jessica Williamson Hosted on Acast. See acast.com/privacy for more information. | |||
| 421: How rebranding doubled my business in a year | 21 May 2024 | 00:28:11 | |
This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording. Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm. How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year. If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discussing the pros and cons of each approach. Learn why personal brands are gaining traction and get three key strategies to help you succeed if you decide to go the personal brand route. You'll discover:
Get in touch: IG: https://www.instagram.com/laurahiggins Website: laurahiggins.com Doing $10k months and want to grow to $30k months? Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30 Popular Episodes: 324: How to grow your small business with Donald Miller 407: Buy Back Your Time with Dan Martel Hosted on Acast. See acast.com/privacy for more information. | |||
| 149: The simple mindset shifts you need to grow your business with Jessica Williamson | 06 Dec 2021 | 00:45:52 | |
Today we are joined by Jessica Williamson, an award winning mindset and business coach helping female entrepreneurs unleash their potential. In our conversation, you'll learn... 👉 The simple question to unearth and identify your limiting beliefs 👉 Why limiting beliefs are the #1 thing standing in the way of achieving success 👉 How successful people think about themselves and their business 👉 The power of mindset in building your dream business Hosted on Acast. See acast.com/privacy for more information. | |||
| 148: The content strategy that builds trust and lands you clients with Nikki Nash | 29 Nov 2021 | 00:39:55 | |
Today on the podcast we're joined by Nikki Nash, the host of podcast Market Your Genius and author and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message. Buy Nikki's book "Market Your Genius" Follow Nikki on Instagram Visit Nikki's website Hosted on Acast. See acast.com/privacy for more information. | |||
| 147: The power of branding in your business with Laura Cook Design | 22 Nov 2021 | 00:34:33 | |
Today we are joined by one of our MMP students, Laura Cook who is a one-woman Graphic Design Studio. Laura is a branding specialist who provide her clients with authentic design solutions, allowing them to bring their unique brand vision to life! In this episode you'll learn 👉 Why branding is so much more than just a logo 👉 How to define your brand strategy 👉 The best DIY graphic design programs for you 👉 Laura's personal journey as she started her business (and her key learnings along the way!) Go to Laura's website Follow Laura on Instagram Check out Laura's Branding 101 Package Join the MMP waitlist Hosted on Acast. See acast.com/privacy for more information. | |||