Explorez tous les épisodes du podcast Multifamily Mix with Barbara Savona

Property management is a lot more than leasing units — and if you’ve ever felt the pressure of juggling renewals, resident needs, marketing expectations, and a never-ending to-do list, this episode is for you.

In this episode, we’re having an honest, grounded conversation about apartment marketing and resident retention from the perspective of people who have actually lived it. We talk about what on-site teams and property managers are carrying day to day, why marketing often feels overwhelming instead of helpful, and how small, realistic shifts can make a real difference — without burning out your leasing agents or stretching your team even thinner.

This episode is especially relevant for:

• Property managers looking for
• practical apartment marketing ideas
• On-site teams trying to balance leasing, renewals, and resident engagement
• Leasing agents who are expected to “do marketing” on top of everything else
• Multifamily professionals who want support, not more noise

We cover:

• Why marketing shouldn’t feel like another full-time job for on-site teams
• How realistic tools and systems support leasing agents and property managers
• The role of consistency in resident retention and community engagement
• Why small actions often matter more than big, overwhelming strategies
• 
  

Whether you’re a seasoned property manager or a leasing agent just trying to get through the week, this episode is a reminder that you don’t have to do everything — you just need the right support.

Get your $7 Spark Monthly Resource Kit HERE.

Burned out but still showing up for your residents, your team, and your owners? This episode is for you. In this monthly coaching session, we’re talking about small, realistic ways to infuse joy into your day—even during the hardest weeks in property management and multifamily marketing.

If you’re a property manager, community manager, leasing leader, or part of an apartment marketing team, you already know this truth: when you’re running on empty, your whole community feels it. In this episode, we explore work-life balance for property managers, the impact of mental health in property management, and simple “dopamine-boosting” habits that actually fit into your real-life workload.

From sensory resets and music rituals to movement, novelty, team connection, and tiny personal rewards—this episode gives you practical, doable ways to protect your energy while still leading at a high level in multifamily housing.

Because yes—you manage million-dollar assets. But you are the most valuable asset of all.

This episode is perfect for:

• Property managers & assistant managers
• Multifamily marketing professionals
• Apartment marketing teams
• Regional managers & leasing leaders
• Anyone navigating burnout in property management

Read the full blog here.

If you want to get a little boost every month to get your spark back at work and in life, grab the Spark Monthly Resource Kit for only $7 HERE.

If you think outreach marketing is a waste of time, you’re not alone — but you're also probably doing it wrong. In today’s episode, I’m sharing the proven strategy we used to generate real results through outreach marketing blitzes, including one campaign that led to 45 leases in 90 days. I’ll walk you through how to set goals, prepare the right materials, pick your blitz date, approach local businesses without feeling awkward, and actually make a lasting impact in your neighborhood. Plus, get insider tips on the kinds of goodies, flyers, and messaging that open doors (literally and figuratively). Spark members — don’t forget to download your exclusive Blitz Checklist and customizable flyer in the resource library!

Join Spark for $7 (less than a #1 meal at Chickfila): sparkbysprout.com

Burnout is one of the biggest challenges in property management—and it often sneaks up when you’re wearing every hat. In this episode, Barbara shares the quickest path to burnout and how property managers can prevent it, even when budgets are tight. You’ll learn three practical strategies to protect your energy: focusing on your highest-value work, using smart tools that save hours and generate ROI, and tackling recurring frustrations before they drain you. Whether you manage apartments, multifamily properties, or rentals, this episode will give you actionable tips to avoid exhaustion, increase productivity, and lead with impact.

Easiest way for property managers to avoid burnout? Spark - the $7 Monthly Resource Kit. Join HERE.

This is our last recap episode of our Small Actions, Strong Communities Initiative, but we're going out with some fun ones! You'll get some event ideas, outreach marketing inspo, but you'll also get ideas for how to take care of YOU and your team. Property management is a stressful industry and if you don't stop and take time and celebrate your team's wins, you'll burn out fast. We also have a little announcement in this episode for you about the podcast, so tune in to find out what that is.

Visit TheSproutWay.com and use code SAVEAA to get 50% off an annual membership to get access to everything in today's episode + hundreds more property management resources for marketing and retention.

In this special recap episode, we're walking you through real-life wins from our latest Small Actions, Strong Communities campaign - spotlighting everyday ideas that transform into meaningful resident engagement and standout leasing moments. From pizza-themed move-in gifts, to follow-up techniques, to social media category ideas, we're helping you fight overwhelming with action that gives results.

Whether you’re in lease-up mode or just trying to stand out in a saturated market, these are low-lift, high-reward strategies you’ll want to steal ASAP. Tune in for inspiration, quick tips, and a fresh reminder that you don’t need a massive budget to make residents feel at home.

Use code SAVEAA to get 41% off the annual All Access Membership - join us at thesproutway.com

In this episode of The Multifamily Mix, we recap highlights from Sprout’s July campaign, Small Actions, Strong Communities. These bite-sized marketing and retention tips are designed to make your job easier — and they’re already making a big impact at apartment communities across the country.

From $5 ideas that help drive leases to easy testimonial tricks and time-saving social media hacks, this episode is packed with quick wins you can use right away.

Plus, now’s the perfect time to get access to all the tools and templates mentioned in the episode. We're offering 41% off our All Access annual membership — the biggest sale ever, ending July 31.

Tune in, take notes, and head to TheSproutWay.com to join All Access using code SAVEAA.

Small actions, big results—again. In this episode, we’re recapping more easy, low-effort marketing and retention ideas from our July series: Small Actions, Strong Communities. If you’re short on time but need fresh ways to engage residents, boost visibility, and make renewals a little easier, this is your shortcut.

Here's what you'll see:

• Summer Picnic Resident Renewal Basket
• Blueberry Muffin Resident Appreciation Idea
• Pet-Friendly Renewal Automation Station
• Popcorn Outreach Marketing Idea
• Marketing Hacks for Fun Ways to Answer The Phone
• How To Grow Your Social Media Following

Visit thesproutway.com to learn more about how you can get access to everything we talk about + hundreds of more marketing and retention ideas. Use code SAVEAA to get $489 off the annual All-Access Membership (that's our biggest sale everrrr).

We’re bringing our Small Actions, Strong Communities challenge—originally launched on Instagram and TikTok—straight to your earbuds. Why? Because in just one week, this series brought in 168 new followers and sparked major buzz… and we knew our podcast fam needed in.

Inside this episode, you’ll get a recap of our favorite bite-sized ideas from the series so far. These small but mighty actions are already helping properties boost visibility, improve retention, and connect with residents in real, meaningful ways—and every single one is included in our All-Access Membership.

Whether you're looking for quick wins, easy ways to stand out, or just a little extra spark for your July marketing… this is the episode for you.

Hit play to get inspired, take action, and see what the Small Actions, Strong Communities movement is all about.

Visit thesproutway.com to get the All-Access Annual Membership for $489 off with code SAVEAA!

Feeling the mid-summer slump at your community? You’re not alone—and this bonus episode of The Multifamily Mix is your antidote to burnout.

Barbara Savona shares why “low power mode” isn’t quitting—it’s a strategy for sustainability, sanity, and stronger results. Discover how small, consistent actions across marketing, renewals, social, and resident appreciation can create major impact—without burning you out.

In this episode:

• Why July is the perfect time to simplify, not scramble
• How to use “low power mode” to protect your energy and still hit goals
• A sneak peek at our Small Actions, Strong Communities daily IG series
• Plus: how to lock in a year of support with Sprout’s All Access membership

One small move a day really can transform your community. Let’s make this your easiest, most effective July yet.

Learn More About Sprout Marketing

Overwhelmed by apartment social media marketing? In this episode, Barbara Savona shares a time-saving content strategy designed specifically for property managers and onsite teams. You’ll learn how to use content categories to simplify your posting process, keep residents engaged, and attract new prospects — without burning out. Whether you manage one community or several, this episode gives you practical, plug-and-play ideas to make social media feel doable again.

Learn More HERE

Planning resident events in July but feeling short on time, staff, or budget? This episode of The Multifamily Mix is packed with summer-friendly, low-lift resident event ideas perfect for busy property managers and on-site teams. Whether you're trying to boost resident engagement, support your apartment marketing goals, or just need something easy that still feels fun—this one's for you. Tune in for quick wins, creative event tips, and a little encouragement to help you thrive (even in the summer chaos).

Get Inspired HERE

Want your apartment community’s social media to actually do something—like drive engagement, build connection, and fill units? In this episode of The Multifamily Mix, we’re sharing the first two steps to creating binge-worthy social media content that stops the scroll and turns viewers into residents.

You’ll learn how to:

• Think like a Netflix producer to keep your audience hooked
• Use Instagram highlights, pinned posts, and reels to showcase your property
• Turn your social feed into a leasing and retention tool

Perfect for busy property managers and on-site teams looking to improve their multifamily marketing, this episode delivers easy, effective strategies to make your social media work harder for you.

🎧 Ready for stress-free posting every day? Check out our Simply Social Membership—a done-for-you apartment social media plan with captions, graphics, story templates, and reels for just $39/month.

Read this episode's blog

Feeling overwhelmed during rent week? This quick episode is your survival guide. Packed with encouragement, practical micro-resets, and real-talk for burnt-out property managers juggling resident issues, corporate pressure, and zero time to breathe. Whether you're in leasing or management, take 10 minutes to reset, recharge, and protect your peace.

In this episode of The Multifamily Mix, we’re diving into the #1 thing your residents actually want: better events—and how to make them happen without burning out your team. 🎉

Host Ashley walks you through how property managers can use event marketing to drive renewals, build community, and boost resident satisfaction—all while staying organized and under budget.

You’ll learn:

• How to plan ahead and never scramble last-minute again
• Simple ways to promote your events (with or without social media)
• What types of events actually move the needle for renewals
• How to get residents involved and create that “I love living here” feeling
• Why events are more than fluff—they're your secret retention weapon

Whether you manage 100 units or 500, this episode is packed with real-life tips, tools, and marketing strategies that will make your next resident event your best one yet.

Sprout's Resident Retention Membership is your key to stress-free retention. (It's only $49/month!)

Feeling overwhelmed, stretched thin, or like you're running an entire apartment community solo? You’re not alone—and this episode is for you. In this special Sparkline series of The Multifamily Mix, host Barbara Savona shares raw, real voice memos sent to actual property managers navigating tough seasons. These aren’t polished case studies—they’re boots-on-the-ground stories from multifamily pros just like you.

Whether you're juggling 400+ units without help, planning resident events on a $137 budget, trying to generate traffic during renovations, or managing with zero digital presence, you’ll hear encouragement, strategy, and the kind of real-talk support we all need. This is a peek behind the curtain into how Spark by Sprout Marketing shows up for its members—and a reminder that one small spark can lead to big momentum.

1:33 - New to leasing & looking to master it

3:22 - Leasing 400+ units solo

5:41 - Keeping priorities straight when you're new to the industry

8:17 - Taking over a community in the middle of renovations with zero traffic

10:48 - Planning resident events on $137 budget

13:18 - Handling a new takeover

Today we're in your ear just because we don't want you to miss this - if you're feeling stuck or overwhelmed with social media, you’re not alone—and we’ve got something to help. In this quick bonus episode, we’re giving you a peek inside the SPARK membership, where we’re kicking off a 30-day social media challenge for the month of May. Each day gives you one simple, doable action to show up online with confidence, like sharing a team testimonial or introducing a team member. No overthinking, just real progress.

👉 Want in? Head to sparkwithsprout.com to check it out and join the challenge!

This quick, no-fluff pep talk is for the overwhelmed property manager who’s still showing up - tired, under pressure, and doing her best. If you work in multifamily, manage a leasing office, or support residents day in and day out, this is your reminder that your work matters—even on the hard days. Grab a coffee, press play, and breathe. You’ve got this.

Get Your Spark Back: sparkbysprout.com

🎉 In this episode of The Multifamily Mix, we're sharing 4 fun and easy resident event ideas for May that will help you boost engagement, build community, and make your marketing life easier. From a Derby Day watch party to a colorful Not-Your-Average Taco Night, these events are designed with apartment communities and busy property management teams in mind. Need ready-to-use invites, shopping lists, and signage? We’ve got you covered with resources from Sprout Marketing!

Join the Spark Membership for only $7: sproutwithsprout.com

Explore all memberships: watchyourbusinesssprout.com

In this episode of The Multifamily Mix, Ashley and Marci share three easy and fun resident event ideas that will help property managers boost resident engagement and retention this April. From a self-care grab-and-go station to a resident step challenge, and a spring-themed event perfect for Earth Day, these events are simple to plan and low-cost. Plus, if you're a Spark member, you'll get access to done-for-you resources like Canva templates and Amazon shopping lists to make execution a breeze!

Time Stamps:

01:12 – Ashley and Marci Say Hi

02:33 – Grab and Go Chillax Station

04:48 – Move More Steps Challenge

08:26 – Splash of Spring Event

11:06 – Wrap Up

13:41 – Bloopers

Join the Spark Membership for only $7

Renters today are looking for eco-friendly, socially responsible communities—is your property keeping up? In this episode of The Multifamily Mix, we’re diving into ESG marketing and how property managers can use sustainable apartment marketing strategies to attract more renters, boost resident engagement, and strengthen their community’s reputation.

Tune in to learn:

✅ How to incorporate ESG initiatives into your apartment marketing

✅ Simple Earth Day event ideas that make an impact

✅ The dos and don’ts of ESG marketing (avoid greenwashing!)

✅ Why energy-efficient features can be a leasing game-changer

Make your property stand out with sustainability-driven marketing that renters love! 🎧 Listen now.

JOIN SPARK FOR $7: Sparkwithsprout.com

In this episode of The Multifamily Mix, we’re covering March resident event ideas and how to navigate tough renewal conversations with confidence. You’ll get spring marketing ideas for multifamily, including a Spring Forward Picnic and a Read Across America Book Swap, designed to boost resident engagement and create a stronger sense of community. Plus, I’ll walk you through renewal conversation strategies, including how to get residents to renew, handling rent increase objections, and using resident retention tactics to improve lease renewals. If you’re a property manager looking for multifamily marketing tips to keep occupancy high, this episode is packed with actionable insights!

Join the Spark Membership for $7

Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!

01:11 Preferred Employer Marketing Overview

01:59 Spark Membership Details

03:46 Marketing to Medical Professionals

08:11 Marketing to Educators

JOIN SPARK FOR $7/MONTH: sparkwithsprout.com

This episode of The Multifamily Mix explores how qualities we embody, like clothing, shape how we feel and how others perceive us. Just as an outfit can affect your confidence or mood, consciously "wearing" traits like patience, kindness, or ambition can transform how we show up professionally and personally. Barbara Savona shares insights on identifying qualities you admire in others, intentionally trying them on, and reflecting on how they impact interactions and growth. By treating qualities like a wardrobe, we can choose traits that reflect who we want to be, refine old habits, and show up intentionally every day.

Join Spark for $7: sparkwithsprout.com

Timestamps:

00:00 The Power of Outfits on Our Mood

01:44 Choosing Qualities Like Outfits

04:04 Observing and Adopting Positive Traits

06:43 Exercises to Embody Desired Qualities

08:44 Reflecting on Personal Growth

10:59 Practical Tips for Intentional Living

14:10 Resources to Help You Show Up As Your Best Self

• Join our $7 membership: sparkwithsprout.com
• Leave us a voice memo: speakpipe.com/MultifamilyMix

In this episode of The Multifamily Mix, Barbara Savona, founder of Sprout Marketing, is joined by Marcy for an engaging discussion about the inspiration behind Sprout Marketing, its frameworks, and the new Spark membership. They explore Barbara’s philosophy of starting small to achieve impactful results, her full-circle approach to marketing, and practical strategies for property managers to streamline outreach, retention, and social media efforts.

Listeners will learn about the REACH framework for retention, the Power of Three for social media, and how Spark brings personal coaching and actionable tools to property managers at any stage. This episode is packed with insights to simplify property management challenges and empower professionals to achieve success—one small step at a time.

Episode At A Glance:

00:00 Introduction to the Multifamily Mix

01:01 The Philosophy of Starting Small

02:17 Full Circle Marketing Explained

04:45 The REACH Framework for Retention

06:00 The Power of Three in Social Media

07:38 Introducing Spark Membership

09:35 Overview of Sprout's Memberships

12:09 Final Thoughts and Encouragement

14:56 Celebrating 15 Years of Sprout

15:50 Bonus: Multifamily Mix-Ups

In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!

Join SPARK by Sprout: https://www.watchyourbusinesssprout.com/spark-by-sprout

EPISODE AT A GLANCE:

00:00 Introduction: The Spark of Inspiration

01:05 Welcome to the Multifamily Mix

01:55 Challenges in Multifamily Management

06:40 Introducing Spark by Sprout

06:59 The 10-Step Strategy for Success

08:29 Personal Focus and Burnout Prevention

09:02 Join the Spark Membership

10:50 Conclusion: Simplify and Shine in 2025

In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

Get the visuals for the podcast here: http://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/december-resident-event-ideas

EPISODE AT A GLANCE:

00:00 Introduction to the Multifamily Mix

00:21 Personal Updates and Encouragement

00:43 Embracing Challenges and Hard Times

02:17 12 Events for December Overview

03:22 Event 1: Winter Regency Frosted Gala

04:36 Event 2: Grab and Go Treats

05:27 Event 3: Virtual Caption Contest

06:14 Event 4: Bark and Biscuits

06:46 Event 5: Gingerbread House Decorating

07:16 Event 6: Frost and Frosting Cookie Decorating

08:22 Event 7: Winter Warm Up Brownie Bar

09:10 Event 8: Winter Wonderland Workshop

09:55 Event 9: Frosty Frenzy Games

10:57 Event 10: Peppermint Puffs Creation

11:26 Event 11: Ugly Sweater or Sock Contest

12:05 Event 12: Shake It Up Cocktail and Mocktail Class

12:48 Event 13: Champagne and Confections

13:40 Conclusion and Wrap-Up

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Episode At A Glance:

00:00 Welcome to the Multifamily Mix

00:21 Maximizing Resident Events

00:41 A Message From Barbara ❤️

04:38 Strategies for Successful Resident Events

06:56 Capturing and Utilizing Event Moments

11:20 Post-Event Strategies and Community Engagement

16:07 Conclusion and Upcoming Topics

Join the Sprout Community with a marketing and retention membership that will help you save 15+ hours per month. Learn More

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, Barbara Savona dives into a game-changing strategy: batching. Learn how batching can simplify your social media process and make posting stress-free. 

Episode At A Glance:

00:00 Intro - Welcome Friends!

00:21 Struggles with Social Media Consistency

00:45 Special Announcement for Sprout Members

01:30 The Importance of Systems in Social Media

02:33 Batching: The Key to Social Media Success

03:29 Practical Tips for Effective Batching

05:06 Content Creation and Organization Strategies

08:52 Advanced Batching Techniques

13:40 Final Thoughts and Encouragement

Boost resident retention and keep your community engaged with 12 fun, easy-to-execute November event ideas! In this episode, we share creative ways for property managers to enhance resident satisfaction, strengthen community bonds, and elevate your apartment marketing game.

Episode At A Glance:

00:00 Welcome to the Multifamily Mix

00:21 Meet the New Additions

00:51 November Event Planning Essentials

02:37 Resident Appreciation Dinner

03:03 Creative Event Ideas for Residents

06:21 Charity Events and Drives

08:09 Kindness Challenge: Fall Edition

09:47 Pie Making Class

09:59 Pie and Cobbler Delights

11:22 Crafty Like a Fox: DIY Gifts

12:36 Movember: Mustache Charity Event

13:37 Boho Fall Happy Hour

15:09 Cider Tasting Extravaganza

16:08 Fall Food Trucks and Festivities

16:53 Recap and Final Thoughts

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

EPISODE AT A GLANCE:

00:00 Introduction to the Multifamily Mix

00:21 Checking In: Summer Break and Resident Events

02:26 About Sprout Marketing and Membership Benefits

04:11 Behind the Scenes: Sprout Membership Features

07:20 August Resident Events Overview

10:05 Event Spotlight: Neon Block Party

13:58 Event Spotlight: Zen Relaxation Day

14:47 Event Spotlight: Popsicle Bar

16:05 Event Spotlight: Back to School Supply Drive

17:08 Event Spotlight: Pickleball Tournament

18:10 Event Spotlight: Coloring Event

19:35 Event Spotlight: Watermelon Crawl

20:47 Event Spotlight: S'mores Day

21:40 Event Spotlight: Community Yard Sale

23:02 Event Spotlight: Red Wine Day

24:06 See You Next Time, Friends

Join Sprout's Membership - Marketing, Resident Retention, Social Media

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In this episode, we’re recapping all our takeaways from NAA Review My Notes With Me: Takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market.

Try Sprout Free at trysproutfree.com

Episode at a Glance:

00:00 Introduction to the Multifamily Mix

00:24 Highlights from the National Apartment Association's Conference

01:06 Upcoming Podcast Break and Staying Connected

02:31 Marketing Insights and Strategies

07:13 Engaging Residents and Enhancing Community Experience

19:41 Leveraging Technology and Grassroots Marketing

23:50 Conclusion and Membership Invitation

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

Try Sprout For Free: trysproutfree.com

Episode At A Glance

00:00 Introduction and Welcome

00:41 Podcast Feedback and Reviews

01:34 Upcoming MAA Conference

02:26 Sprout Membership Overview

03:30 July Event Planning Pack

06:07 National Picnic Month Ideas

10:42 Cooking Classes for Culinary Arts Month

12:09 Pina Colada Happy Hour

13:55 Blueberry Muffin Day

14:56 Virtual Emoji Games

15:25 Fast Food Lunch Event

16:36 Captain's Cocktail Cruise

18:29 Professional Headshots Happy Hour

19:42 Arty Party Crafting Event

20:56 Pet Pops for Furry Friends

22:13 Conclusion and Recap

In this episode, Barbara chats with Leslie Jackson, a functional nutritionist, to bring you practical wellness tips to enhance your well-being and create a healthy balance in the busy multifamily world. You’ll learn to prioritize health amidst busy schedules, discover actionable strategies for balanced meals, stress management, and how to foster a community that makes you want to be your best self. You’ll be inspired by Leslie’s simple, one-step-at-a-time approach to better, fulfilled, and balanced lives.

00:00 Introduction & Welcome

01:21 Meet Leslie Jackson: From Multifamily Housing to Functional Nutritionist

02:14 Leslie's Health Journey

07:32 The Power of Functional Nutrition and Lifestyle Changes

14:07 Challenges in Multifamily Housing and Practical Health Tips

22:38 The Importance of Protein and Balanced Meals

34:13 Managing Stress and the Importance of Sleep

41:44 Final Thoughts and How to Connect with Leslie

Barbara Savona chats with Priyanka Agarwal, Director of Public Relations at J Turner Research, to explore multifamily marketing and property management strategies aimed at boosting resident retention. Priyanka shares her expertise on the importance of resident reviews, reputation currency, and fostering positive resident experiences. You’ll get practical tips for positively influencing reviews, handling negative feedback, and maintaining a safe, supportive environment for residents. Priyanka emphasizes how compassion, proactive engagement, and safety perceptions are crucial elements in building a strong community reputation and ensuring long-term resident loyalty.

Try Sprout For Free at trysproutfree.com

00:00 Intro & Welcome 

00:39 Visit Sprout at the National Apartment Association Expo

01:40 The Importance of Resident Retention

02:31 Introducing Priyanka Agarwal

04:55 Understanding Reputation Currency

06:40 Building Resident Trust and Goodwill

12:43 Impact of Resident Reviews

16:35 Practical Tips for Generating Positive Reviews

37:56 Handling Negative Reviews

47:08 Final Thoughts and Takeaways

Dive into multifamily magic with Barbara Savona as she unveils 12 summer-themed resident events, from pool side to chalk art contests, designed to elevate community engagement and satisfaction all summer long. Tune in to "Multifamily Mix" for innovative ideas and expert insights every Tuesday!

00:00 Welcome to the Multifamily Mix!

00:35 Behind the Scenes with Sprout Marketing

01:42 Sprout's Summer Vibes: Event Planning Insights

04:41 June's Sprout Membership Highlights

07:12 Diving into June's Event Ideas: From Pool Parties to Movie Nights

19:33 Members ExResident Appreciation Gift Ideas 

20:18 Wrapping Up with Sprout: Join Us Inside!

Join Sprout's FREE membership at trysproutfree.com

In this episode of the Multifamily Mix podcast, Barbara Savona chats with Janet Rosseth, Founder and CMO of Cadence Marketing Solutions, about navigating lease-ups when things don't go as planned. With over 25 years of experience, Janet shares valuable insights into overcoming common challenges, from pre-leasing delays to post-Certificate of Occupancy lulls. She emphasizes the importance of creativity, strategic pricing adjustments, and optimizing the prospect experience. By implementing actionable strategies, multifamily marketers can revitalize lease-up efforts and drive success in competitive markets. Explore Janet's expertise and unlock the secrets to lease-up success.

00:00 Introducing Janet Rosseth 

00:41 Welcome to the Multifamily Mix

01:03 Unraveling Lease-Up Challenges with Janet Rosseth

01:49 Creative Solutions for Lease-Up Stalls

04:32 Evaluating and Adjusting Marketing Strategies

07:19 The Importance of Agility in Lease-Up Strategies

13:21 Leveraging Technology and Human Touch in Leasing

15:27 Janet & Cadence Marketing Solutions 

20:32 Wrap Up

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Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!

EPISODE AT A GLANCE

00:23 Welcome to the Multifamily Mix

00:59 Quick Recap of TX Apartment Association Conference

03:31 Deep Dive into Lease Up Strategies with Brandon Willis

06:02 Brandon Willis: From Musical Theater to Multifamily Success

10:36 The Art of Branding and Marketing in Lease Ups

28:49 Leveraging AI and Technology in New Developments

32:16 Career Growth and Final Thoughts

37:20 What’s Next for Multifamily Mix

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Barbara and Marci talk about 17 proven strategies to get you higher resident attendance at your next resident event. From how you invite residents, send out reminders and create anticipation, to even including them in your event planning, we give you all the secrets to crafting an apartment community where residents get excited about the community events. Whether you tackle all 17 or just take on a few as your schedule allows, you’ll see those attendance numbers spike and your hard work pay off.

EPISODE AT A GLANCE:

00:00 The Challenge: Resident Event Engagement

01:11 Personal Connection: The Grassroots Approach

01:53 Expanding Your Reach: Invites, Ambassadors, and Reminders

04:10 Creative Signage and Social Media Strategies

05:52 Leveraging Business Collaborations and Incentives

08:42 Fostering Community Involvement and Feedback

10:35 Maximizing Event Exposure and Creating Anticipation

11:34 The Solution: Where to Find Your Download

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Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more!

To see the designs Barbara and Marci are talking about, visit this episode's blog: https://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/16

00:00 Welcome to the Episode: Unveiling May's Resident Events

03:14 Exclusive Member Resources: Planning Packs and Creative Calendars

07:32 Chillax Event: A Deep Dive into Relaxation-Themed Resident Activities

12:49 Virtual Engagement: Leveraging Social Media for Resident Interaction

13:46 Celebrating May: Kentucky Derby and Star Wars Day Event Ideas

15:58 Tacos and Tequila: A Festive Approach to May Events

16:33 Creative Event Ideas for Community Engagement

17:43 Teacher Appreciation Event Concepts

18:59 Crafty Card Bar for Personalized Gifts

19:50 Summer BBQ Bash Planning

20:49 Interactive Selfie Station and Scavenger Hunt

22:26 Poolside Fitness Classes for Residents

23:20 Celebrating World Bee Day with a Honey-Themed Event

24:25 Resident Appreciation Gift Ideas

27:29 Effective Event Promotion Strategies

29:47 Maximizing Event Engagement and Attendance

34:52 Closing Remarks and Future Events

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Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent.

Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the developer's vision alive throughout the lease-up process.

00:00 Introduction to Lease Ups Through a Marketing Lens

00:50 Meet Kindle Baumgarten: A Deep Dive into Multifamily Marketing

02:00 The Multifaceted Role of a Regional Marketing Coordinator

03:26 Juggling Multiple Projects: Strategies and Challenges

06:35 Bringing a Developer’s Vision to Life: From Concept to Community

12:01 The Importance of Storytelling in Multifamily Marketing

14:14 Maintaining the Vision: From Lease-Up to Resident Experience

17:03 Concluding Thoughts and Future Directions

For more information about Sprout Marketing, visit trysproutfree.com

This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI.

The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need for a well-prepared leasing team.

Chris also shares insights on common pitfalls in leasing strategies and the value of specialized partners in the multifamily industry. Additional topics include the impact of effective branding and signage, as well as the launch of 'Real Wins', a new podcast series aimed at offering tactical advice on multifamily marketing.

00:00 Welcome to the Lease-Up Series Kickoff!

00:55 Introducing Chris Arnold: A Deep Dive into Lease-Up Strategies

02:18 The Early Bird Gets the Lease: Starting Your Marketing Early

06:11 Maximizing ROI: The Importance of Early Marketing Investments

07:40 Avoiding Common Pitfalls in Lease-Up and Marketing

07:54 The Power of Specialization in Multifamily Marketing

18:24 Navigating the Challenges of Lease-Up and Rebranding

20:18 Transforming Cities: Insights and Resources for Marketers

23:19 Wrapping Up: The Future of Multifamily Marketing

For more information about Sprout Marketing, visit trysproutfree.com

I’ve just returned from an incredible trip that was equal parts adventure and learning – the Multifamily Social Media Summit in Napa, California presented by Esteem Media. Imagine the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa.

Since we couldn’t pack you in our suitcases, we decided the next best thing was to bring the experience to you through this blog.

Listen in for:

• First Stops and First Impressions
• Conference Chronicles & Highlights
• Experiencing Napa to the Fullest
• Why This Trip Matters
• Your Part in Our Journey

Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week we are mixing things up extra and coming to you from a social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events!

So for those of you who are not yet Sprout members, remember you can always go to TrySproutFree.com for a free sampling of some of the things that we're showing off today. And then for our members, you can log into your member dashboard and this is what you'll see.

Listen for the scoop on these 12 event ideas and create engaging social media content for your community along the way.

Go All Out Fur Fest

Yappy Hour Grab and Go

Virtual Pet Parade

Spring Fling

Stress Less Event

Birdhouse Decorating

Modern Spring Art Show

Beer Tippin' Happy Hour

Resident Game Night

Plant Exchange

Sweet Drink Picnic

Superhero Mask Making

In the fast-paced world of multifamily housing, where effective property management and innovative marketing strategies are key, the role of mentorship cannot be overstated. The Multifamily Mentor Matchmaking Group stands at the forefront of this movement, driven by the visionary leadership of Tara, a seasoned professional with a passion for connecting industry veterans and newcomers.

Here's a closer look at the initiative that's shaping the future of property management through mentorship, as discussed in a recent insightful conversation with Tara, along with active members Joe and Joseph.

In this episode:

• Tara: The Heart and Soul Behind the Mentorship Movement
• Joe and Joseph: Testament to the Power of Mentorship
• The Future of Mentorship
• Meet the Group & How to Join

For more information on Sprout Marketing, try it at TrySproutFree.com

In today’s bustling digital era, multifamily housing professionals face the challenge of effectively utilizing social media to engage audiences and strengthen community bonds. Our recent live webinar, packed with questions from industry peers, shed light on overcoming common hurdles in the multifamily social media landscape. Here’s a distilled guide to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

Key takeaways:

• Choose the Right Platforms
• Crafting a Winning Content Strategy
• Leveraging the Power of Three Framework
• Attention
• Trust
• Influence
• Actionable Tips for Immediate Implementation

For more information about Sprout and to receive the social media planning calendar, sample captions and graphics mentioned, go to trysproutfree.com

Jump Ahead:

00:00 Introduction to Multifamily Mix

00:22 Interactive Session: Addressing Social Media Challenges

01:21 Understanding Social Media: The Fun Aunt and Uncle Analogy

02:29 The Power of Three Framework for Social Media

03:18 Building Trust and Influence on Social Media

05:29 Addressing Social Media Challenges: Content Creation

06:18 Interactive Q&A: Effective Social Media Platforms and Posting Frequency

10:11 Improving Social Media Engagement and Creating a Captivating Platform

15:41 Managing Social Media In-House and Finding Regular Content

24:48 Creating a Posting Schedule for Social Media

25:28 The Art of Batching: Efficient Content Creation

26:54 The Power of Teamwork in Social Media Management

26:59 Leveraging Photos and Videos for Engaging Content

28:34 Establishing a Workflow for Social Media Management

30:01 Understanding the Different Aspects of Social Media Membership

31:48 Reviving a Stale Social Profile: Tips and Tricks

32:31 Building Instagram Presence and Capturing Resident Events

37:08 Launching Social Media for New Construction Lease Up

40:04 Encouraging Local Business Participation in Events and Socials

43:34 Conclusion: Implementing the Learned Strategies

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In this episode of 'The Multifamily Mix', Marci and Barbara of Sprout Marketing discuss creative ideas for 12 resident events to be held in March, featuring a range of themes and activities. The episode also includes suggestions on how to involve local businesses in the events to foster community connections. Additionally, they mention several opportunities for virtual events to cater to different resident preferences and circumstances. Some highlighted events include a watch party for the Academy Awards, a tea party, and a resident notice design suggestion, amongst others. Marci and Barbara conclude the episode encouraging their audience to continue shaking things up in their career, community, and life.

00:00 Introduction and Welcome

00:14 Meet the Hosts: Barbara and Marcy

00:38 Marcy's Disney Trip Recap

01:01 Sprout Community and Live Episode Announcement

01:33 Sprout Calendar Planning Pack

02:04 12 Fun Resident Events for March: Introduction

02:12 Event 1: Academy Awards Watch Party

06:40 Event 2: Peanut Butter Lovers Day

07:39 Event 3: Oreo Day

08:24 Event 4: Barbie Day

09:26 Event 5: Charming Guess How Many

12:02 Event 6: All Green Everything Party

12:28 Event 7: Tea for Two Tuesday

13:21 Event 8: National Chip and Dip Day

14:18 Resident Gift Ideas and Notices

16:04 Conclusion and Farewell