Explorez tous les épisodes du podcast Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
| Titre | Date | Durée | |
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| 180: AI won’t fix your SaaS company Why product-market fit determines whether you scale or stall (w/ Adam Robinson, Retention.com) | 09 Mar 2026 | 00:40:33 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
How will AI change the way SaaS companies grow? But according to Adam Robinson, founder and CEO of Retention.com, AI is not the answer most founders think it is. Adam has built multiple SaaS companies and scaled Retention.com from $0 to $22M ARR in four years without funding. In this episode of Move the Needle, he explains why the companies that scale – and the ones that stall – are separated by one thing: Product-market fit. Listen to the episode to learn why AI won't fix your SaaS company, but product-market fit might. | |||
| 179: From Instinct to Operating System: How Wistia Turned Strategy Into a Scalable Machine | 24 Feb 2026 | 00:57:31 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Scaling a company doesn’t break because of a lack of ideas, but because instinct doesn’t scale. In this episode of Move the Needle, Chris Savage (CEO & Co-Founder of Wistia) walks through the evolution from founder-driven decision-making to building a real operating system for scale.
This is a masterclass in turning momentum into predictable growth. If you’re a SaaS founder or GTM leader trying to scale without chaos, this episode is for you. | |||
| 178: Activation Is Broken: Why Most SaaS Teams Get It Wrong (and How to Fix It) | 21 Jan 2026 | 00:25:39 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Rodrigo Fernandez has helped 400+ SaaS companies drive over $1B in self-serve revenue and he’s seen one problem kill growth over and over again: no one truly owns activation. In this episode, Rodrigo breaks down:
🎤 Want more insights and stories from top GTM leaders? Join 14k newsletter subscribers here: http://bit.ly/46wZp17 | |||
| 177: From Goals to Results: How to Build a Marketing Plan That Leadership Buys Into (w/ Sam Kuehnle, Loxo) | 03 Dec 2025 | 00:44:43 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Most marketers are told: “Tie your plan to revenue.” But how? In this fast-paced live episode, Sam Kuehnle (VP of Marketing at Loxo) breaks down a practical, no-fluff process for building a marketing plan that earns buy-in from leadership, aligns with sales, and actually hits targets. No vanity metrics. No fake forecasts. Just real talk on what's working, what's not — and how to plan smarter.
This is your playbook if you're tired of MQL theater and want to lead with strategy, not guesswork. | |||
| 176: Why Headcount≠Growth: The 3-Lever Sales Planning Formula Every CRO Needs (w/ Dougie Loan, SourceWhale) | 12 Nov 2025 | 00:31:49 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
What if the secret to hitting your sales targets isn’t hiring more reps – but adjusting just three levers? In this episode, we sit down with Dougie Loan, Chief Revenue Officer at SourceWhale, to break down the simple but powerful sales planning formula that’s reshaped how his team forecasts growth. Spoiler: It has nothing to do with throwing more headcount at the problem. Dougie walks through how his team shifted from boardroom wishful thinking to a data-driven forecasting model built on three core metrics: Qualified Held Meetings, Close Rate, and Average Deal Value. You’ll hear how they use this model to build annual plans, set realistic targets, coach reps, align marketing and sales, and even decide where to invest R&D dollars.
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| 175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive) | 14 Oct 2025 | 00:40:29 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Dave Gerhardt built Exit Five by treating community like a product—not a side project. In this episode, he walks through how the Exit Five team runs community with the same rigor as a SaaS org: dedicated product roles, roadmaps, feedback loops, NPS, and sprint cycles. He also shares why most B2B companies shouldn’t build a community, and what to focus on instead. We also dig into how to justify the ROI of brand and community work, why direct traffic is your best brand metric, and how AI is reshaping what lean GTM teams can do.
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| 174: Agility Is the New Growth Strategy (w/ Kathleen Booth) | 18 Sep 2025 | 00:25:09 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In times of ongoing volatility, agility isn’t just a survival skill – it’s the core growth lever.
Kathleen shares what Pavilion is seeing across thousands of GTM leaders: the metrics that matter most now, why full-cycle selling is making a comeback, and how to tell a compelling story with your data that gets CFO and board buy-in.
• Replacing rigid planning with agile execution | |||
| 173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford) | 04 Sep 2025 | 00:32:05 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
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| 172: Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth (w/ Pete Caputa) | 20 Aug 2025 | 00:53:34 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
How do you scale faster without burning out your team or chasing shiny tactics that don’t move the needle? Databox CEO Pete Caputa unveils Predictable Scale — a new methodology for building strategy, focus, and repeatable systems so you can grow with confidence. In this interview, Pete shares his SPEARS framework (Strategize, Plan, Execute, Adjust, Repeat, Scale), how to use data to set smarter goals, and why radical transparency accelerates alignment and results.
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| 171: CREM, The 4-Part Alignment Framework Every SaaS CMO Needs (w/ Kyle Lacy) | 05 Aug 2025 | 00:29:47 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
What would happen if Marketing stopped acting like a request factory and stepped up as the hub of revenue, enablement and strategy? In this episode of Move the Needle, Kyle Lacy (CMO at Docebo, ex-Seismic, ExactTarget, Salesforce) breaks down his "CREM" framework—Communication, Revenue, Enablement, Metrics—and shows how any SaaS team can use it to earn board-level credibility and hit the pipeline number. Along the way we tackle product-level pipeline ownership, building an AI “SWAT team,” and the right way to say “no” to random requests without losing goodwill. You’ll learn: • Why saying "yes" to everything is killing marketing’s credibility • How to get sales, finance, and marketing aligned on revenue • When product marketing can (and should) own a pipeline number • The metrics that really matter (and the brand metric he’s still testing) • How to redefine "enablement" beyond sales decks and collateral 🔔 Subscribe to get more strategies from B2B leaders and experts that drive predictable growth! 📊 Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS | |||
| 170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad) | 23 Jul 2025 | 00:32:08 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.”
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| 169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja) | 09 Jul 2025 | 00:34:08 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
If you’ve ever had to defend your brand marketing budget – or wondered if it’s even worth the investment – this episode is a must-listen. Peep Laja, CEO of Wynter, breaks down the practical realities and long-term impact of brand marketing. Peep uses data and research to explore why so many companies are stuck in the “sea of sameness,” how to measure (and justify) brand marketing ROI, and why building memory structures – not capturing clicks – is the real goal of B2B marketing.
How to invest in brand marketing that drives results
🔔 Subscribe to get more strategies from B2B leaders and experts that drive predictable growth. 📣 About Databox | |||
| 168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts (w/ Bec Henrich, Traction Complete) | 14 May 2025 | 00:27:26 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out. You’ll learn:
Traction Complete: https://tractioncomplete.com/ | |||
| 167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot) | 24 Apr 2025 | 00:33:26 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Traditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue. You’ll learn:
More about: | |||
| 166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath) | 27 Mar 2025 | 00:29:51 | |
| 165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu) | 06 Mar 2025 | 00:42:30 | |
| 164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar) | 11 Feb 2025 | 00:37:49 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, we explore how data silos slow down decision-making and cost companies time and money. Join us as Samantha Riel, founder of Balsam&Cedar, breaks down how disconnected tools create barriers between marketing, sales, and product teams — and what you can do to fix it. Learn how to align your organization around shared data, integrate your tech stack for seamless insights, and build a culture that prioritizes transparency. | |||
| 163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen) | 18 Dec 2024 | 00:34:45 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, we explore why so many deals end in "no decision" and how to turn those losses into wins. Join us as Jen Allen-Knuth, aka Demand Jen, breaks down the "Cost of Inaction" framework—a powerful approach to showing prospects what they're losing by sticking with the status quo. Learn how to reframe your conversations, overcome status quo bias, and close more deals. | |||
| 162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs) | 04 Dec 2024 | 00:35:23 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, we'll dive into how to drive predictable growth by leveraging historical data. Join us as Megan Bowen, CEO of Refine Labs, shares the secrets behind the "Revenue Performance Assessment" framework — a method they use to uncover growth opportunities, improve paid search and social strategies, and drive more qualified conversions. | |||
| 161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design) | 30 Oct 2024 | 00:44:45 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, we'll look into the "Revenue Architecture" framework, a proven method to transform your business into a revenue-generating machine. Learn how to optimize your sales process, set clear targets, and increase your bottom line with expert insights from Roee Hartuv, a Revenue Architect at Winning By Design. | |||
| 160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote) | 14 Oct 2024 | 01:01:34 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, we'll discuss how to create a powerful social strategy that not only increases brand awareness but also drives tangible revenue for your business. Discover effective social strategies that directly impact your pipeline and proven techniques to identify the social content that truly resonates with your audience and leads to bottom-of-the-funnel results. | |||
| 159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo) | 03 Oct 2024 | 00:50:26 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Learn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams to identifying the “levers” you need to pull to have the best chance of hitting your target. | |||
| 158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale) | 18 Sep 2024 | 00:27:15 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal. | |||
| 157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union) | 05 Sep 2024 | 00:53:55 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on investment (ROI) possible. | |||
| BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume) | 28 Aug 2024 | 00:49:20 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen’s focused content strategy on YouTube helps her connect with smaller nonprofits, driving business growth and outperforming industry benchmarks. Tune in to discover how data-driven insights and value-driven content can elevate your YouTube game! | |||
| BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing) | 01 Jul 2024 | 00:54:09 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for mental and behavioral health clinics. She discusses the use of tools like Databox for reporting, the transition to telehealth, the impact of AI on marketing, and the value of a collaborative industry approach in driving business growth and performance. Links: | |||
| 156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department) | 05 Jun 2024 | 00:55:50 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goals, and make data-driven decisions. | |||
| BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea) | 23 May 2024 | 00:44:15 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out:
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| BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial) | 09 May 2024 | 00:26:45 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn:
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| BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat) | 11 Apr 2024 | 00:47:36 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Ali Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the importance of strategy before tactics, and more. | |||
| BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom) | 13 Mar 2024 | 00:42:46 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn:
... And a ton more! Links: | |||
| BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily) | 28 Feb 2024 | 00:55:13 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational needs. Links | |||
| BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76) | 24 Jan 2024 | 00:55:26 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche. Links: | |||
| 155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM) | 17 Jan 2024 | 00:50:53 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you. Links | |||
| 154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul) | 20 Dec 2023 | 00:39:22 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links | |||
| BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute) | 13 Dec 2023 | 00:42:08 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts. Links: | |||
| BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas) | 06 Dec 2023 | 00:51:00 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links: | |||
| BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting) | 22 Nov 2023 | 00:39:09 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year. Links | |||
| 153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent) | 08 Nov 2023 | 00:28:01 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later. Links | |||
| 152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo) | 25 Oct 2023 | 00:45:42 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources. | |||
| Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde) | 18 Oct 2023 | 00:46:33 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR. | |||
| 151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale) | 11 Oct 2023 | 00:35:06 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation. Links | |||
| 150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish) | 27 Sep 2023 | 00:38:28 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together. Links | |||
| 149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign) | 13 Sep 2023 | 00:48:00 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase. Links: | |||
| BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug) | 31 Aug 2023 | 00:48:53 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company. Links | |||
| 148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media) | 30 Aug 2023 | 00:50:13 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Blake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business. Links | |||
| Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement) | 23 Aug 2023 | 00:51:55 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies. Links: | |||
| 147: Finding Your Best Customers (w/ Mary Keough) | 16 Aug 2023 | 00:43:09 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year. Links | |||
| 146: Collaborative Growth (w/ Pete Caputa, Databox) | 02 Aug 2023 | 01:01:31 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
Learn a better way to do marketing and sales, by partnering with your target customers. Links: | |||
| 145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper) | 19 Jul 2023 | 00:34:52 | |
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee. | |||